BECUE growth

Becue, the first and only company worldwide to design and build billiard cues entirely of carbon fiber, is an all Italian company based in Pordenone, Italy. Becue was founded in 2016 with the initiative of Alessandro Bressan and Michele Carniel, who were able to transform their great passion for billiards into a worldwide entrepreneurial adventure.

The idea. Technologically innovating the main instrument of billiards, the billiard cue, and making it entirely out of carbon fiber. «Innovation, research and enthusiasm are still the foundation of our work today explains Alessandro Bressan, co-owner of Becue - our products are known for their extraordinary performance, combined with unique and refined designs, giving our cues characteristics that are conquering the whole world, starting in the USA (the first market for Becue) and continuing through Japan and Northern Europe».

Six years after its start-up, the company has reached close to one million euros in annual revenue. Up 10% last year over the previous year. Becue is now preparing to expand its corporate headquarters in the same building that already houses it, with a new painting plant, a new large showroom and a photo studio to create the multimedia contents needed for international product promotions now and in the future.

«A positive sign - continues Bressan - Commenting on the increase in revenue achieved last year - which arrived after the economic downturn caused by the pandemic and a period of forced slowdown, which gave us the opportunity to replan, optimize processes and resources and to respond in the best possible way to the challenges of the international market. The results we recorded in the year that has just ended has proved us right. We now find ourselves in the position of needing to expand our current production and exhibition spaces, plus opening up new job opportunities. We are currently looking for new resources to introduce into our operations team».

With the new year there will be several new products that will expand the many choices available to Becue’s customers, with a commitment to continuous improvement and technological development.

«Our greatest satisfaction is seeing our customers' loyalty towards Becue - says Bressan - often they first approach the company by purchasing a single shaft and after a short time they buy the complete Becue equipment. This demonstrates the professional quality of our products and their proven performance ».

«The strategy of investing in research and specializing exclusively in carbon fiber is rewarding us with proven excellent world-class quality throughout our entire line of cues and accessories».