Locally Owned and Operated by Arizona Daily Sun

BUT

You can’t buy happiness

YOU CAN

BUY LOCAL Grow your community

Table of Contents 4 6 8 10 12 15 19 22

Stay

Buy Dine Stay in Flagstaff

SUPPORT

Boost Your Economy

IMPACT

Local First Projects Working

EXPERIENCE

No Pressure on Customers

GIFTS

Merchants Have Holiday Spirit

BARGAINS

Better Deals Found Locally

KNOWLEDGE Get a Local Education

FEELING BETTER Retail Therapy

PUBLISHER

DON ROWLEY

ADVERTISING DIRECTOR

SHANE ADAIR 928.556.2279

SALES CONTRIBUTORS

ART DIRECTOR LAYOUT & DESIGN

Locally Owned & Operated 2014

MARTY MARES ZACHARY MEIER WENDY PETTAY MELISSA YATES SKY YAZZIE RALPH SCHMID CANDACE COLLETT JULIA GREENALL KEITH HICKEY LAURIE WINN

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SHOP LOCAL | STAY

Buy Dine Stay in Flagstaff T

he Greater Flagstaff Chamber of Commerce initiated its signature buy local movement in 2005. Buy Dine Stay in Flagstaff was created by business leaders as an educational campaign to highlight the importance of spending your dollars in Flagstaff first for all purchases and services. It is intended to raise awareness of how significant local purchase power is when it comes to maintaining a healthy economy.

The Greater Flagstaff Chamber of Commerce reminds you to Buy•Dine•Stay in Flagstaff now, and use your dollars to help our local business community grow and prosper which is good for everyone. Buying local instead of online or outside of Flagstaff ensures that sales taxes are reinvested locally. A strong, vibrant business community is key to the well-being of our city. When you Buy•Dine•Stay in Flagstaff, you directly boost the local economy and business success. You contribute to those tax revenues we all rely on for basic services. Most importantly, you support local companies, help save jobs and hopefully allow for job creation down the road as business grows. 4

Ultimately, you get more for your money when you Buy•Dine•Stay in Flagstaff. You not only purchase a product or service; you also make an investment in your hometown. When you Buy•Dine•Stay in Flagstaff, your monies are recycled right here. Business owners and their employees buy groceries, use doctors and dentists, have children in school, and in general, are spending their paychecks for the same living expenses that you do. The taxes collected by the city keep you safe, repair your streets and preserve the small town mountain charm you have come to enjoy. What’s spent in Flagstaff stays in Flagstaff. If you buy in other communities, they get all the sales tax benefit. Their economy grows, their

businesses prosper and the taxes they collect from you fund their police, fire and other services. Shopping closer to home and buying local also conserves energy and resources in the form of fuel, time and packaging. You nurture our community when you buy local. Business owners do their fair share of investment back into this community. Many Flagstaff businesses donate dollars, time and other resources to schools, churches and various non-profit agencies citywide. They care about this community like you do and if they cannot meet their revenue targets, those less fortunate than us potentially receive less dollars for their needs. They depend on us for support. When business is healthy, the entire community is healthy. We

Locally Owned & Operated 2014

all need to play our part to ensure our community stays strong and our economy grows. And besides, customer service is better in your own community because small business owners are people who know the community, know you, and are more invested in your satisfaction and success. So please remember to Buy•Dine•Stay in Flagstaff. Business depends on your support. You can help spread the word by getting a free Buy•Dine•Stay in Flagstaff decal from the Greater Flagstaff Chamber for your business, home or car. Support local businesses

Julie Pastrick Flagstaff Chamber

y• bu

dine • st

of Commerce 928-774-4505

Flagstaff Shop where you live!

Hampton Inns & Suites Flagstaff, Sizzler Westside and all the Del Taco restaurants in northern Arizona are proud to be locally owned and operated by the Freer Family

The Freerâ&#x20AC;&#x2122;s are extremely happy to help provide jobs to over 100 people in Flagstaff and help to keep spending in the Flagstaff community.

SUPPORT CONTINUED ON PAGE 7 Locally Owned & Operated 2014

SHOP LOCAL | SUPPORT

Boost Your Economy I

t’s simple economics. As much as $75 out of every $100 that you spend at locally owned Compare that to $40 at nonlocally owned establishments and zero dollars when you buy online, and your shopping priorities should be crystal clear.

LOCAL IMPACT More money staying put in your area means more funding for your schools, roads and hospitals. Tax revenue created from local purchases goes back into community improvements and new development opportunities. In short, your money plays a major role in enhancing your daily life and the lives of those around you – depending on where you spend it. Additionally, small-business owners are more likely to make social investments in the community by volunteering at their child’s school, donating to local charities and hosting 6

Locally Owned & Operated 2014

fundraising events, according to The American Small Business Coalition. Doing so allows these entrepreneurs to ingrain themselves into their communities and make it known that they are sensitive to the needs of those around them. From local music groups to youth sports teams, smallbusiness owners are quick to offer their sponsorship and money to help support community groups. This helps create customer buy-in for business owners, as well as a reputation for genuinely caring about their communities.

HIRING LOCAL

And since local business owners hire local workers â&#x20AC;&#x201C; about half of all private sector workers are employed in small businesses, according to the Bureau of Labor â&#x20AC;&#x201C; money for taxes and wages stays in the community, too. Unemployment statistics are linked very closely to the success or failure of small businesses, which means that your infusion of shopping money can also make a positive impact on a national level. This creates a strong connection between workers and customers alike. Youâ&#x20AC;&#x2122;re more than just another number in the customer count when you visit a local

business. Without your business, your local small-business owner would not be able to hire or retain as many local

Locally Owned & Operated 2014

workers. From the owner down to the seasonal part-timer, all employees of small businesses depend on your support.

We work every day to give you exceptional care that is unlike any other. Serving patients from Stuart Davis, M.D. all walks of life, we use the Orthopaedic Physician most advanced technology and techniques. All your simple or complex orthopaedic needs and conditions are treated by experts. Your wellbeing has As proud this been at theresidents heart ofofNorthern Donald D. Hales, M.D. community, we value theguiding natural Arizona Orthopaedics’ Orthopaedic Surgery beautyand of our surroundings, values principals since and want nothing moreteam thanofto help 1972. Our entire Timothy J. Bonatus, D.O. you return to active, healthy Orthopaedic Surgery doctors and staff pledge to lives. serve you and your family with This is who we are. the highest level of excellence. This is what we do. We work every day to give you Yuri M. Lewicky, M.D. Orthopaedic Surgery exceptional care that is unlike any other. Serving patients from Stuart Davis, M.D. all walks of life, we use the Orthopaedic Physician most advanced technology and techniques. All your simple or PRESCOTT VALLEY FLAGSTAFF complex orthopaedic needs 3237and N. Windsong Dr. 1485 Turquoise Dr. 928-772-5320 928-774-7757 conditions are treated by experts.

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SHOP LOCAL | IMPACT

Local First Projects Working I

ndependent businesses across the country have worked hard at getting their message to the masses. Message received.

northAZortho.com As proud residents of this Donald D. Hales, M.D. John A. Ledington, M.D. Stephen L. Knecht, M.D. community, we value the natural Orthopaedic Surgery Physical Medicine and Orthopaedic Surgery Rehabilitation beauty of our jsurroundings, and s n e e i r e u d n i i mmedi o Orth want nothing more than to help ate expert care. you return to active, healthy lives.

This is who we are. This is what we do. Yuri M. Lewicky, M.D. Orthopaedic Surgery

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Experience You Can Trust

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Local First initiatives are boosting customer traffic on Main Street, according to a 2013 national survey of independent business owners conducted by the Institute for Local Self-Reliance in partnership with the Advocates for Independent Business. With 550 member businesses, Local First is the largest organization supporting and advocat-

Locally Owned & Operated 2014

ing for locally owned companies in the Midwest. The survey – gathered from 2,602 independent businesses – also found that small-business owners need policymakers to do more to create a level playing field. Write your local congressional leaders to make your voice heard on any of the following issues you feel need to be addressed.

Among the survey’s key findings: • Strong growth: Independent businesses reported revenue growth of 5.3 percent on average in 2013. • Buy Local: More than 75 percent of businesses located in cities with active Local First campaigns reported increased customer traffic. They also reported sales growth of 7 percent on average in 2013,

• Policy priorities: Many smallbusiness owners are continually pushing the requirement to collect sales tax to large online retailers, as the survey confirmed. Eliminating public subsidies and tax breaks for big companies would go a long way toward balancing the scales in the eyes of many independent retailers. • Internet sales tax: More than three-quarters of independent retailers said in the survey that the

Family Owned & Operated — Since 1972 — “We are committed to providing quality plants at a value price with expert service that ensures our customers satisfaction. We are truly excited to be able to offer healthier plants, grown locally, with a mindful eye on the environment. Most garden centers have to ship plants in from other states, but in our unique way – by growing locally - we cut our carbon emissions immensely. Because they are grown in Arizona, these plants are acclimated to our harsh environment, and therefore more likely to thrive in your yard.”

compared to 2.3 percent for independent businesses in places without such an initiative. • Roadblocks: Competition from large internet companies, unbalanced supplier pricing and the high cost of health insurance are a few of the chief concerns identified by small-business owners, according to the survey.

fact that many online companies are not required to collect sales tax had hurt their sales. More than 40 percent of these respondents described the level of impact to their sales as “significant.” Access to credit: In the past two years, 42 percent of small business loan applicants failed to obtain a loan or received one for less than the amount they needed.

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SHOP LOCAL | EXPERIENCE

No Pressure on Customers F

or local businesses, it’s all about the customer experience. This means friendly attitudes and a focus on you, not your dollars. You aren’t likely to find quota-driven salespeople around every corner at your local independent business. That’s because small-business owners depend on your repeat business. If they scare you off the first time you visit their store, they also scare off future revenue.

POSITIVE EXPERIENCE Local business owners treat you with respect and kindness because they need your support. Your money keeps their dreams alive, their families fed and their lights on. It also helps fuel their creativity and passion. Without innovation and a love for their business, independent retailers don’t have much of chance to succeed in the highly competitive fight for your dollar.

CONVERSATION Local owners are quick to talk with you and ask about your life because they are genuinely interested in learn10

Locally Owned & Operated 2014

SHOP LOCAL Locally owned & operated since 1990

ing about their customers. Gaining a better understating of their target audience helps owners improve their services, which, in turn, boosts their bottom line. Conversation can be extra helpful if you’re trying to complete a home improvement project. One trip to your local hardware store can often be less time-consuming and more informative than one to a big box operation.

REAL PEOPLE If you have a question for your local business owner, odds

are you can track them down on the phone with one or two calls. And you can bet you’ll actually hear a human voice when you make your call. Finding courteous assistance without having to punch through a hoard of automated “please holds?” What a novel concept. Small-business owners understand that customer service means sustained business. They are willing to make themselves available to help you work through any inquiries or product issues you are having. So pick up your phone and give them a call. They’re waiting to assist you.

THANK YOU FOR YOUR CONTINUED SUPPORT OF LOCAL BUSINESS!

We are proud to provide a wide variety of quality produce, an assortment of bulk foods and grocery items at everyday low prices, as well as daily specials for the Flagstaff residents. We know you have many choices of places to shop and we thank you for choosing us, shopping local helps our friends and neighbors. Best of all, your money stays in Flagstaff.

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Locally Owned & Operated 2014

SHOP LOCAL | GIFTS

Merchants Have Holiday Spirit

ake a look at the shelves of your local boutique business. See anything that would make a great gift? Odds are, yes. From locally produced jams and jellies to unique arts and crafts, local shops are brimming with creativity – and great presents.

VALENTINE’S DAY Have a sweetheart who loves to garden? February is a great month to start laying the groundwork for this year’s flowers, vegetables, fruits and trees. Take your love to your local gardening shop for handy tools and beautiful plants, as well as expert advice on planting seasons.

BIRTHDAYS If any of your friends’ or family members’ birthdays fall in April, Record Store Day may be right up their alley. The nation12

Locally Owned & Operated 2014

wide celebration of your local indie record store has become a popular annual event chock-full of great promotions and even greater camaraderie. And as any record fan knows, sometimes a band just sounds better on vinyl.

FATHER’S AND MOTHER’S DAY Tourism opportunities most likely dot your local landscape in the form of cabins or bed and breakfasts. Why not treat mom or dad to a relaxing experience? Staying local for short trips such as these takes away the

long travel associated with many getaways, allowing more time for mom and dad to spend quality time together.

HALLOWEEN Many downtown establishments open their doors for Halloween, inviting the neighborhood children to come get their fill of candy in a safe, friendly environment. Parents can have the peace of mind of their children enjoying trick-ortreating, while they do a little window shopping for themselves or others.

CHRISTMAS The biggest push to shop local comes around Christmas

time every year – on the last Saturday of November to be exact. Spearheaded by American Express in 2010, Small Business Saturday has rapidly entrenched itself into the holiday shopping tradition landscape. The nationally recognized movement to celebrate and shop small businesses was created as a counterpart to Black Friday and Cyber Monday, and annually attracts 100 million localfocused shoppers.

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SHOP LOCAL | BARGAINS

Better Deals Found Locally S

hopping for a great deal? Ditch the keyboard for your car and head on down to your favorite local business. Shopping locally, you tend to buy just what you need. This helps cut down on the extra purchases and additional “stuff” you don’t really have a use for. Keeping local owners in business also fosters a competitive entrepreneurial environment that will improve quality in the long run, decrease costs and rejuvenate our precious downtowns.

GROWTH FOR ALL As local businesses grow, so does their ability to create more products and improve their service, all at less expense to the consumer. This can mean growth for the business, as well as for your wallet.

In many cases, you can find the same product at your local store for the same price as the big box, saving you time and money.

RIPPLE EFFECT Small-business owners have a tendency to buy supplies locally and use local services for their business needs. When an independent business owner needs a vehicle maintained or a haircut, he or she is more likely

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Locally Owned & Operated 2014

to spend money on local services, according to The American Small Business Coalition. This means your money actually touches many of the local businesses in your area one by one, helping enhance your economy for years to come.

DEALS, DEALS, DEALS Local shops are focused less on the mega deals that actually can cost you more in the long run. But this doesn’t mean they aren’t in the business of giving deals. Many independent retailers

provide discounts to those who live nearby, helping you save money instead of paying more in tourist taxes that some out-of-town

establishments may charge. Some local businesses boast price-matching programs, as well. Ask your local owners if

Locally Owned & Operated 2014

they are willing to match deals you find at other businesses. Their answer may surprise you – and help you save money.

Proud to be locally owned and operated for over 33 years

The Cottage Place Restaurant

Modern Grove is Locally Owned and Operated! Modern Grove is honored to help support numerous local charities through donations from the sale of certain menu items. Also, Modern Grove is a proud supporter of Northern Arizona University and the NAU community! 1020 S Milton Rd. Flagstaff, AZ • 928-774-4484 www.moderngrove.com

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Locally Owned & Operated 2014

SHOP LOCAL | KNOWLEDGE

Get a Local Education L

ocal business owners are often treasure troves of historical knowledge related to your area, so shopping locally can provide you with a full-blown education.

The next time you are perusing through a downtown business, ask yourself if you know the history of the building you are in. No? Odds are the owner does. They can give you detailed information about their buildings or the services that used to be offered there because they are privy to past records and business documentation. They know who owned the building before them, probably dating back to its construction.

BRING THE KIDS It’s never too early to pass on the values that drive you to shop local and support your neighbors. Your sons, daughters, nieces and nephews will earn money and shop for themselves one day, and they may even be future small-business owners. Bringing them along for the shopping trip to your favorite Locally Owned & Operated 2014

Locally Owned & Operated 2014

downtown store will give them a great understanding of the benefits of spending money locally and may spark an entrepreneurial spirit within them.

SCHOOL PARTNERSHIPS Many local businesses have formed partnerships with schools to promote the importance of shopping locally. Strategically placed

items such as school supplies, backpacks and clothes. In addition to bringing in more business, local owners use these partnerships to educate young people about entrepreneurship, economics and finances. Teachers are use the promotions to focus on these topics, many times through week-long lesson plans. If your local school doesn’t participate in such a program,

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around annual spend-happy periods such as back-toschool shopping, these links attract more parents and children into local shops for

consider pitching the idea to your local PTA members or administrators. It’s never too early to plant the seed of business in the minds of our youth.

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Locally Owned & Operated 2014

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SHOP LOCAL | FEELING BETTER

Retail Therapy

es, it is a real thing. Well, maybe not as defined by the American Psychiatric Association, but “retail therapy” has been shown to impact people in large-scale studies.

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Most recently researched by the University of Michigan, people tend to spend more on themselves when they’re feeling sad about something. Another recent study published by Psychological Science polled dozens of volunteers in a unique way. A team of researchers from Carnegie Mellon, Harvard, Locally Owned & Operated 2014

Stanford and the University of Pittsburgh showed volunteers either a video clip that showed grief following a tragic death or a neutral clip from a nature show. They found that people who watched the sad video clip offered an average of 300 percent more money for the item than those who had viewed the neutral clip.

FEEL GOOD BY GOING GREEN “Retail Therapy” isn’t the only way that shopping locally can make you feel good. The impact you make on the environment can go a long way, too. Every dollar you spend locally decreases your carbon footprint by reducing the amount of gas and packaging required to complete the supply chain process. The connection between smart shopping and sustainability is strong, especially when spending is at its peak. So whether you’re shelling out your hard-earned tax refund or Christmas shopping stockpile, don’t forget the health of the

environment and the shape you want to leave it for future generations.

LESS TRAVEL = QUALITY TIME

inside of your car. Cleaner air AND more time with your favorite people? By now you should be feeling all fuzzy inside about

shopping locally. Now go share your positive feelings – and money – with your local business owners.

Buying more locally produced products can help us refine our air because it cuts down on travel for both you and delivery drivers. According to the Environmental Protection Agency, trucks and locomotives are responsible for 25 percent of smog-causing pollution and the majority of the cancer threat posed by air pollution in some areas. Staying local can lead to more quality time spent with family, too, instead of being confined

cott Driscoll graduated from college in 1992 in North Dakota with an aviation degree. But after working at the original Rydell car dealership in Grand Forks, his career has been more grounded, although it has still taken off. “I fell in love with it,” said Driscoll, who went on to manage and then own other Rydell dealerships in North and South Dakota. But since October, Driscoll has called Flagstaff home after he participated with the Rydell group in buying the Planet Nissan Subaru dealership at the Flagstaff Autopark. “I wanted another challenge,” said Driscoll, adding that he has purchased an adjacent lot at the autopark for future expansion. The sale became official Nov. 1, and Driscoll said he and family feel right at home in Flagstaff. “We love it here,” he said. “It has a midwestern, friendly feel to it — and the snow melts a lot faster.” According to its website, Rydell has grown from the one dealership in North Dakota to the largest dealer group in North America, through common philosophy, not common ownership. The group has 61 locations, 80,000 retail sales units per year and

$2 billion in sales. The group is known for helping employees become dealers. Salespeople, technicians, finance managers and parts people have moved up in the ranks, and are now owners of their own dealerships. Driscoll said he has brought the Rydell values to all of his dealerships, including Flagstaff Nissan Subaru. They start with a “best price” approach that doesn’t change depending on whether a customer plans to pay cash or use credit. And the value of a trade-in is set from the start — it won’t change depending on which vehicle ultimately is purchased. Salesman are also paid by the unit, not by how much the dealership earns on a sale. “My goal is not to sell any one car,” he said. “My goal is to sell you the rest of your cars.” Added Driscoll, who still owns a dealership in Watertown, S.D.: “We’re going to be here forever. I’m not in the business of selling dealerships.” Driscoll said he is getting adjusted to selling vehicles in an autopark instead of along a busy highway. “We want it to be a destination.”

Locally Owned & Operated 2014

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