Shop Local 2022 by Arizona Daily Sun

SPECIAL SECTION 2

SUNDAY, JUNE 26, 2022 |

2022

SPECIAL ADVERTISING SUPPLEMENT

Shop

FLAGSTAFF LOCALLY OWNED AND OPERATED

Live Local • Love Local • Buy Local

Looking to make a

DIFFERENCE? ‘Flagstaff Local – My Actions Matter’ MEG ROEDERER

Discover Flagstaff

ooking to make a difference? If you are visiting Flagstaff, or are a part or full-time resident, the Flagstaff Local program lends information and uncovers opportunities encouraging hands-on community engagement, that will truly make a difference in this 7,000’ mountain town. Flagstaff Local is a community movement encouraging and celebrating residents and visitors that choose to support Flagstaff in ways that could include:  Shopping at local stores to keep our economy vibrant and healthy  Leaving trails in an even healthier condition than once found (trash pick-up bags are free at the Visitor Center) and celebrating the work by donating to Pledge for the Wild (text WILD4FLAG to 44321)  Being fire aware and staying informed about fire restrictions  Volunteering at the local food bank and preparing meal boxes  Donating closet clean-outs to local thrift shops  Reading to a class during school time  Voting for causes or elected officials The program’s pillars are formally referred to as shop, volunteer, eco-friendliness, donate, support education, mentor and vote. By taking part in Flagstaff Local, your actions are making a difference. Flagstaff enthusiasts accomplish great things every single day. Take the pledge by signing up at flagstafflocal.com. It’s simple with just three quick and easy steps!  Log-in to flagstafflocal.com Enter information: name, email address, password Hit return – process completed After you take the pledge. Share all your good doings on your social platforms and tag ours at Twitter: @flagstafflocal, Instagram: @flaglocal, Facebook: Flagstaff Local, Hashtags: #MyactionsMatter, #FlagstaffLocal. . . and here are more ideas where help is needed: Shop Flagstaff: Learn about local businesses and get to know the community members that work there, use local

services, support restaurants and breweries that source part or all of their product locally. Did you know Mother Road Brewery partners with Arizona Game and Fish to support critical conservation work with a “Conserve and Protect Golden-Ale?” And, have you experienced the Flagstaff Brewery Trail? Try it and taste for yourself why the governor designated this mountain town as Arizona’s Leading Craft Brew City. Pick up brewery trail maps and passports at the Flagstaff Visitor Center or download at Flagstaff Brewery Trail (craftbeerflg.com). Be eco-friendly: Purchase sustainable products, re-use and recycle, pick up trash when walking or hiking, work with sustainability organizations on how to make your home or office eco-friendlier, choose to bike, carpool or take the bus. Be fire aware and share the message by displaying a fire awareness window cling on your car or business available for free at the Flagstaff Visitor Center (1 E. Rt. 66.) Stay informed on current fire restrictions. When in doubt:  State and federal lands information: wildlandfire.az.gov  County information: coconinonationalforest.us  City information: flagstaff.az.gov  Volunteer: Sign-up for community clean-ups to help keep Flagstaff beautiful with the City of Flagstaff Sustainability Community Stewards Program with several litter pick-ups hosted throughout the year. Learn about more volunteer opportunities at Flagstaff365.com.  Support education: Assist and encourage students with virtual learning, read to kids, and/or utilize library resources.  Donate: Drop-off items at Goodwill or non-perishable food items at the Flagstaff Family Food Center. Help out Golden Rule Charities and support “The Pantry.”  Vote: Register to vote, educate

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Entry into Coconino National Forest closure areas is prohibited. Use of urban trails within forest closure areas is prohibited.

ALL CAMPFIRES and open-flame devices are prohibited in Flagstaff. Smoking and use of e-cigarettes are prohibited. The sale and use of fireworks are prohibited.

Be aware that dragging chains or tow straps and parking in grassy areas could spark a wildfire.

discoverflagstaff.com/fireaware

STAY & PLAY RESPONSIBLY yourself about the candidates and issues, cast your vote in person or by mail. Make an impact in the local community with meaningful actions and take the pledge to live like a true Flagstaff Local. Flagstaff Local – My Actions Matter is brought to you from the City of Flagstaff and Discover Flagstaff to highlight the importance of keeping our collective actions local. Encourage friends, family and neighbors to take the pledge.

We love Flagstaff and we know you love Flagstaff, thank you! First Responders, Flood Mitigators, Healthcare Workers, Public Safety Personnel, Veterans…and so many more

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SHOP LOCAL

| Sunday, June 26, 2022

ARIZONA DAILY SUN

WEST FLAG

SEAN GOLIGHTLY

Tahany Huerta repairs a jacket recently at Snow Mountain River repair shop in Flagstaff.

SMR

Where outdoor gear has nine lives

Snow Mountain River keeps Flagstaff outfitted

SEAN GOLIGHTLY

mericans have an outdoor recreation obsession. In 2017, the U.S. spent over $184 billion on it. A big piece of that economy is clothing and gear. But there’s a problem. “Everything that’s in circulation right now is inevitably ending up in the landfill,” said Tahany Huerta, former product designer and developer for Patagonia and Black Diamond. “Nothing on the market is currently made to be part of a closed-loop cycle.”

Outdoor gear and clothing simply is not designed with recycling in mind, Huerta said, and that reality means that normal wear and tear is often a one-way ticket to waste. A lot of waste. The Environmental Protection Agency reported that in 2014, Americans threw away 16.22 million tons of clothing alone. Recognition of the linear, cradle-to-grave lifespan of outdoor clothing and gear is what inspired Huerta to leave her position in product development and adopt a career in

product repair. Repairing clothing and gear doesn’t solve the problem, but it is the most effective way to extend the lifecycle of a piece of gear or clothing, Huerta said. She now heads the repair shop within Snow Mountain River (SMR) in Flagstaff. Since 2019, the repair shop at SMR has been steadily gaining traction, and Huerta estimates that she works on up to 400 items a month, fixing everything from puffy jackets and pants to tents and sleeping bags. “The most common repair is to fix a bro-

ken zipper,” Huerta reported. While that might seem a simple fix, a busted zipper is enough to get many people to part with gear or clothing. Manager Shannon Bollard explained that her team at Flagstaff Goodwill often receives clothing with broken zippers or similar damage. Unfortunately, such damage keeps an item off the sales floor, and destines it for lower levels of donation, such as “weighand-pay” outlets. Bollard estimates that the Flagstaff Goodwill receives four to five gaylords, or large bins, of unsellable clothing each day. By weight, that’s between 2 and 3 tons of clothing per week. Simple repairs could make a “huge” impact on the amount of clothing that she processes each week. In her opinion, many people do not choose the repair option because it seems “expensive,” and “seamstresses are pretty much nonexistent at this point.” For one Flagstaff seamstress, Karen Schwartz, the repair shop at SMR is preferable to a home repair. Please see SMR, Page L4

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Shop, Dine, Volunteer & More LOCALLY– Your Actions Matter!

FLAGSTAFF LOCAL.COM

My actions matter

SHOP LOCAL

ARIZONA DAILY SUN

Sunday, June 26, 2022 |

DOWNTOWN

GAIL G. COLLINS

s there any science behind the notion that eating together brings us closer? After our recent isolation, most of us feel the desire to gather is stronger than ever. In general, it’s not the grand stuff of weddings or holidays, but our yearning is for a welcoming atmosphere, earnest conversation, laughs, and of course, the dishes shared. It all creates connection. Behavioral experiments have shown people who share a meal trust one another more and work together more effectively. An informal survey of 2,000 people in the United Kingdom, revealed those who eat together socially more often, have larger circles of friends and higher satisfaction in their lives. So, there you have it—all the excuses you need to meet a friend and share a meal. Shift FLG Kitchen + Bar was consciously developed with these aims. “We focus on hospitality and education with a casual atmosphere,” Dara Wong, who owns Shift, said. “The idea is to shift the mentality from a normal dining experience and try a variety of plates. For two people, we suggest five plates.” The smaller-sized portions encourage exploration, and the constantly changing menu gives diners a reason to stop in again and again. “We wanted to change the food scene in Flagstaff from meat and potatoes to a big city touch,” Wong explained, reiterating the appeal of her neighborhood bistro. “Come in—even if you’re on your own— and sit at the bar, watch the action in the open kitchen and enjoy some small plates.” Shift maintains a philosophy of local sourcing with an emphasis on quality. Executive chef Christian Lowe is especially keen to highlight those wares, whether it is Arizona-grown corn for the polenta or microgreens. Raised on a farm in Virginia, Lowe holds degrees in culinary arts and restaurant management with world-class experience gained at luxury resort Amangiri. Moreover, she embraces Arizona’s beauty and indigenous cuisine. Although Shift’s menu fluctuates more than other eateries, there are standards, like the pickled fries. Potatoes are brined before frying for tang without losing crispiness. The breadboard swaps elements, such as the butter or cheese—currently, lavender butter and whipped Boursin—but it remains consistent in character. Olives, smoked over a hickory-fed hibachi, accompany the board. For a light finish, consider a refresh-

SHIFT YOUR PERSPECTIVE

at this local restaurant

GAIL G. COLLINS‌PHOTOS

ABOVE: An open kitchen concept fosters openness and conversation between chefs and customers, allowing them to connect over food. LEFT: Shift FLG’s gelato watermelon sorbet.

Shift’s Sazzy and Midnight Marauder.

Capalletti with leeks is one of many small plates offered at Shift.

UPCOMING EVENTS:: June 24th: Pride event at

ing scoop of the gelato or sorbet, such as watermelon with chevre and pea tendril, beautiful to behold and spoon up. Community is the lifeblood of a small town, and Shift plumbs those opportunities. For Valentine’s Day, Shift partnered with Mother Road Brewery to curate a menu coupled with their craft beers. Shift runs a monthly bake sale every first Saturday. Guests can buy a pastry for halfprice, and it will be donated to groups like the men’s or women’s shelters, hospital divisions or a fire station. Wong has passion, and it carries forward through her team to guests. Building an environment where people want to work is bolstered by good pay and appreciation that extends to life beyond the job. General manager Caitlin Wood, who brings a Midwestern work ethic to Shift to ensure a perfected dining experience, understands that passion. Wong comes from a family of Dara entrepreneurs Wong’s idea and earned behind Shift FLG a business was to offer something degree at the new to the Flagstaff University of food scene, something Denver, but that leaned more h o s p i ta l i ty toward a big city called louder. touch. She needed a way to express herself creatively and furthered her aspirations with a culinary program at Cook Street School of Culinary Arts. That is where her love of pastry and wine began. Wong holds a Level 1 sommelier accreditation, and Shift’s wine list reflects her skill with bottles, ranging from points in Europe to Australia and neighboring California. Last September, Wong expanded her empire by purchasing Vino Loco to serve as a complementary business to Shift. The shop caught her eye for its nearby location and thrust, which can serve as a waiting room for Shift or a wine bar augmented with plates from Shift’s kitchen. Rebranding with Shift is upcoming to personalize the spot as Oeno, a play on the Greek word for wine and short for oenophile—a lover of wine. Cheers to that! Though Shift’s reputation attracts residents and tourists alike, Wong pays special homage to the former. “Our success is from locals, and we love to create relationships with them, calling them by name. It’s like seeing our family, and it’s where the pride comes in.”

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SHOP LOCAL

| SUNDAY, JUNE 26, 2022

ARIZONA DAILY SUN

EAST FLAG

FLAGSTAFF’S

TREASURE

TROVE Together Laura and Bill Buehler keep Fourth Street Vintage full to the brim with unique antique and vintage items. PHOTO BY JAKE BACON

At Fourth Street Vintage age and beauty go hand in hand

W SVEA CONRAD

hen the building once occupied by Flagstaff Farmers Market went up for lease, Laura and Bill Buehler jumped at the opportunity. The two had visions of opening their own store for a long time. They dreamed of an antique shop that offered the best of the best, the stuff you can’t find just anywhere else, from vintage motorcycles and bikes to life-sized porcelain signs. The things you see on TV shows like American Pickers or Antiques Roadshow, but rarely find in real life. “When the space popped up a year ago we thought maybe the building was too big, we worried what was going to happen with COVID. We asked ourselves, ‘Are we gonna fail or is it gonna be good?’” Buehler said. “And it’s good. It’s really good. Flagstaff has shown the love even more than we thought.” Fourth Street Vintage is packed to the brim with treasures – old gas pumps, records, mid century modern furniture, toy cars from the 1950s, original movie posters from the silent era, authentic Persian rugs, entire booths from restaurants with the leather still bright red and in mint condition – name something, especially something

SVEA CONRAD

An old gas pump sits near the register at Fourth Street Vintage. The shop won “Best Thrift Store” in the 2021 Best of Flag competition. obscure, and the Buehlers probably sell it. “We are definitely trying to keep it to a different level,” Buehler said. “People think of antique stores as just dishes and doilies and dolls and we want to be a little more edgy than that.” The shop is carefully curated, with items large and small that the couple source from

different states. Old barns, estate sales and storage units are just a handful of what supply Fourth Street Vintage. COVID has confined the Buehler’s shopping travel primarily to Arizona, but, even through the pandemic, they have managed to stock the store weekly. “We have our regular customers who come in like two, three, four times a week

just because they know we bring in a truckload of new stuff,” Buehler said. “Because we are so new some people still don’t know we’re here, but the ones who do love us and come in very often and usually walk out with something.” Both Buehler’s came to the vintage trade via different routes. Bill restored and sold WWII tanks and helicopters and collected artifacts from the era for many years. Laura ran a graphic design business with her mother in Prescott before she began working with her husband. Though she entered the picture later than he did, she has since become an old hat at the job, cultivating a keen eye for what she calls “the good old stuff.” “When you look at something vintage it’s just so beautiful, and it’s still here today which means it was made well,” she said. “You can appreciate the time and effort that was put into the stuff that was made back then. Something as simple as a milk bottle. Now we consume tons of plastic bottles, back then it would be brought to your front door in a nice glass jar.” It wasn’t easy opening the store in the midst of COVID but somehow they managed, rearranging furniture so people could social distance and saying goodbye to their two sons every morning so they could run the business while the two finished high school over Zoom. After just a year in business, Fourth Street Vintage won “Best AntiquevStore” in the most recent Best of Flag annual competition. “We just want to thank Flagstaff for being so amazing and supporting this dream,” Buehler said.

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SHOP LOCAL

ARIZONA DAILY SUN

Sunday, June 26, 2022 |

EAST FLAG

TRES AMIGOS

still making its culinary mark

ting a licensed kitchen approved within the Market of Dreams for their business partners to use. Castillo recalled the trio asked her for help getting started at the market, and she was more than happy to get them the paperwork they needed while the Market of Dreams got their prep kitchen, fridge and parking lot certified.

If you go: For food truck hours and loca-

tions, visit Tres Amigos on Facebook at Tres Amigos - 4th Street Food Truck. The Tres Amigos drive-through is located at 1750 E Route 66.

PHOTOS BY BEN SHANAHAN

ALEXANDRA WITTENBERG

n 2019, the Market of Dreams welcomed Tres Amigos Cuisine food truck to their Sunnyside lot with a three-day grand opening event which included music by NAU Mariachi Mar y Sol, dancing and free samples of their food. About three years later and the thriving business has a small brick and mortart drive-through along Route 66. Don’t worry, the food truck still rolls around town too. Tres Amigos co-owner Alejandro Hernandez said it was fun to see people try their tacos, burritos and carnitas that first day they opened to the public. The asada and pastor grilled meat dishes have proved to be the most popular menu items so far. “We make a delicious and flavorful marinade for our meat,” Hernandez said. “We prep and cook every single item like if we were at home with family.” And that comes easy for the trio, who are in fact all part of the Rojas-Cruz family. Chef Armando Rojas and Reynaldo Rojas are brothers. Hernandez is the Rojas’ brother-in-law. Together the trio, or the Tres Amigos, use old family recipes and seasoning that they grew up with in their creations. Hernandez said the Rojas-Cruz family all worked in the restaurant business, starting as dishwashers and making their way up to prep cooks and cooks.

Reynaldo Rojas, Alejandro Hernandes and Armando Rojas in the Tres Amigos Cuisine food truck kitchen. “In every family reunion we had, my family started talking about having a food business,” Hernandez said. The dream became reality in October of 2018 during an event for the Mexican consul’s visit to Flagstaff, in which they met Maria Castillo, Sunnyside Neighborhood

Association organizer. The brothers overheard Castillo talk about the Market of Dreams getting a food handler’s permit and asked her about it. At the time, Castillo had been working with executive director of the SNA, former Flagstaff mayor Coral Evans, on get-

“By the time I sat down with [the Tres Amigos owners], they had already planned their logo, knew their menu, knew what they wanted to do,” Castillo said, adding that because of the trio’s past restaurant experience at places like Red Lobster and Oregano’s, they had already developed connections with food vendors, which was very helpful. One of the most common ingredients used by the brothers is cabbage, which is unique to northern Mexico. The brothers left Sinaloa 20 years ago but brought its food trends with them. “They have this neat barbacoa, which they simmer for five or six hours. They turn it into a taco and garnish it with cabbage, cilantro and onion,” Castillo said, adding that traditionally the barbacoa would be made in an outside pit, but the trio adapted it so they could make it within their food tuck. In the years since, Tres Amigos has become more mobile and expanded their business, but Market of Dreams reamains the place it all began. “The Market of the Dreams describes exactly how the Rojas-Cruz family feels about having a dream become real,” Hernandez said.

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SHOP LOCAL

| SUNDAY, JUNE 26, 2022

ARIZONA DAILY SUN

Shopping local does so much for your community

GREENSHOOT MEDIA

rom promoting entrepreneurship and product diversity to building prosperity and well being, keeping your money at home has plenty of tangible benefits.

LOCAL CHARACTER

We live in an increasingly homogenized marketplace, where the same stores, restaurants and hotels can be found at every highway exit. Shopping local helps preserve the one-of-a-kind businesses that give every town its distinctive character. Hometown shops also help sustain

city centers, neighbor-to-neighbor communication and a variety of local charitable and civic efforts.

STRONG ECONOMY

Local ownership also helps ensure that those who live near you remain a part of the conversation when governmental decisions are made. These small business sometimes provide better benefits and wage packages, and often lead the way in fueling economic prosperity and innovation. Locally owned companies return a far larger share of revenue to the economy that immediately surrounds them, ac-

cording to the Institute for Local Self-Reliance. Your money goes right back to your going straight into your village, town, suburb or city — helping it to thrive.

itat loss, they reduce sprawl by encouraging walkable shopping — and that also cuts down on air pollution.

IMPROVED SUSTAINABILITY

Bustling small-business communities encourage both low prices and more innovation. They also promote product diversity, since their business plans are based on smaller city- or county-sized samples — rather than national or international sales models. Shopping local helps guarantee that you’ll always have more choice in the marketplace.

Small businesses often revitalize empty existing properties, especially in city centers. They typically don’t require the kind of massive infrastructure investments associated with newly built retail strips and big-box stores. Besides cutting down on hab-

INCREASED COMPETITION

PERSONAL TOUCH

Many local businesses are family run, meaning you’ll get to know the owners and their unique stories. They’ll provide the kind of personal touch that you typically can’t get from sprawling supercenters. This personal touch trickles down into the multitude of choices you’ll find among small businesses. But it can have a big impact in the wider community, as well. Many of these businesses also support local charities and non-profits, so the money you spend helps make your town a better place to live.

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