X-Nikon Brand Guidelines by azelia_nwz

X-Nikon Brand Guidelines

Factory Outlet Store by Nikon

2014

X-Nikon Brand Guidelines

Introduction The Logo Using the Logo Typography Colour Graphic Device Application

Factory Outlet Store by Nikon

2014

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X-Nikon Brand Guidelines

Factory Outlet Store by Nikon

2014

Introduction Welcome to the new X-Nikon, subset of Nikon, brand guidelines in troduces the elements of Nikonâ&#x20AC;&#x2122;s new factory outlet storeâ&#x20AC;&#x2122;s identity.

Use these guidelines when creating marketing materials that will be distributed at or after general availability of the new Office.

The goal is to distinguish all Nikon communications with the same consistency and instantly recognisable style. Building the brand to a greater success.

The Logo

Viewfinder

The concept.

Act of snapping a photo

“N” Alphabet of Nikon

X-Nikon Brand Guidelines

Factory Outlet Store by Nikon

2014

The Logo

01 — Full Colour 02 — Reversed Black & white signature.

X-Nikon Brand Guidelines

Factory Outlet Store by Nikon

2014

The Logo

01 — Full Colour 02 — Reversed Black & white signature.

X-Nikon Brand Guidelines

The Logo

Factory Outlet Store by Nikon

Grid System & Clear space

2014

For vertical use

Proportions of the Masterbrand logo are unique and have been specially calculated to ensure itâ&#x20AC;&#x2122;s aesthtically balanced and pleasing facade.

Do not attempt to redraw, rearrange or alter its unique structure. 9

X-Nikon Brand Guidelines

The Logo

Factory Outlet Store by Nikon

Grid System & Clear space

2014

For horizontal use

Proportions of the Masterbrand logo are unique and have been specially calculated to ensure itâ&#x20AC;&#x2122;s aesthtically balanced and pleasing facade.

Do not attempt to redraw, rearrange or alter its unique structure. 10

X-Nikon Brand Guidelines

The Logo

Factory Outlet Store by Nikon

Grid System & Clear space

2014

For horizontal use

Let the logo breathe. Horizontal & Vertical Logo Treat our logo with respect and give it room to breathe. Use a minimum clear space surrounding the logos equivalent to the height of the â&#x20AC;&#x153;Nâ&#x20AC;?.

X-Nikon Brand Guidelines

Factory Outlet Store by Nikon

The Logo

2014

Minimum Size

Our logo must appear prominently and legibly on every piece of communication. Please apply the mininum size and clear space rule to help it stand out from the other graphic element.

The minimum recommended size of the logo for the vertical is 21 mm high for print and 58 px on-screen. This applies for both colour, one colour and black Masterbrand logos.

21mm

60 mm

40 mm

20 mm

10 mm

X-Nikon Brand Guidelines

The Logo

Factory Outlet Store by Nikon

2014

Minimum Size

Our logo must appear prominently and legibly on every piece of communication. Please apply the mininum size and clear space rule to help it stand out from the other graphic element.

The minimum recommended size of the logo for the horizontal is 10 mm high for print and 27 px onscreen. This applies for both colour, one colour and black Masterbrand logos.

14 mm

12 mm 10mm

10 mm

X-Nikon Brand Guidelines

The Logo

Factory Outlet Store by Nikon

2014

Minimum Required Detail

X-Nikon logo has a unique element which is itâ&#x20AC;&#x2122;s halftone component. However in certain events where the reproduction of the logo causes some details to be lost, a minimun requirement is need for the acceptance of the logo with details being lost, making sure it is not beyong recognition.

Acceptable

Minimum requirement

Not acceptable

X-Nikon Brand Guidelines

Using the logo

Factory Outlet Store by Nikon

Acceptable Color Usage

2014

For vertical logo

01 — Preferred 2 Colour Logo (Gold and Grey) 02 — Preferred Alternate 2 Colour Logo (Gold and White) 03 — Preferred 1 Colour Logo (Full Gold) 04 — Preferred Alternate 1 Colour Logo (Full Grey) 05 — Preferred Alternate 1 Color Logo (Full Black) 06 — Acceptable 1 Colour Logo (Full White)

Special case for 02 and 06, they are only used when placed against a dark coloured background. Any other colours used for the logo besides the primary colours (Gold and Grey) it is unacceptable.

X-Nikon Brand Guidelines

Using the logo

Factory Outlet Store by Nikon

Acceptable Color Usage

2014

For horizontal logo

Special case for 02 and 06, they are only used when placed against a dark coloured background. Any other colours used for the logo besides the primary colours (Gold and Grey) it is unacceptable.

X-Nikon Brand Guidelines

Using the logo

Factory Outlet Store by Nikon

2014

Unacceptable Logo treatment

01 — Never distort the logo horizontally or vertically, 02 — Never apply logo in a tint. only used solid colour Pantone 7508c & Cool Grey 11c. 03 — Never ever change logo color that is not the primary colours. 04 — Never change the position or size of the logomark. 05 — Never add a shadow or effects. 06 — Never change the custom font.

X-Nikon 17

X-Nikon Brand Guidelines

Using the logo

Factory Outlet Store by Nikon

2014

Unacceptable Logo treatment

07 — Never ever outline the logo 08 — Do not scale individual parts of the logo. 09 — Never rotate the logo 10 — Do not reproduce the logo in low resolution.

This applies to both the horizontal and vertical logos. To avoid such errors, please always use the offical master artwork suppied on the CD.

X-Nikon Brand Guidelines

Using the logo

Factory Outlet Store by Nikon

2014

Acceptable Logo Backgrounds

01 — Masterbrand logo on a white background. 02 — Masterbrand logo can be used on light photography. 03 — Masterbrand logo reverse can be used on dark uncomplicated photography. 04 — Masterbrand logo white on X-Nikon Gold Pantone 7508C background.

It is important to maintain prominence of our logo to ensure legibillity at all times. Where full color reproduction is available always, applt the logo in full color.

X-Nikon Brand Guidelines

Using the logo

Factory Outlet Store by Nikon

2014

Unacceptable Logo Backgrounds

01 — Never use Masterbrand logo black unless the colour palette is restricted to black only. Preferredly white in coloue 02 — Never place the Masterbrand logo on a visually complicated background. 03 — Never use Masterbrand logo white on light backgrounds. 04 — Never place full color version of Masterbrand logo on colour background other than white.

Where full color reproduction is available always, applt the logo in full color.

X-Nikon Brand Guidelines

Typography

Factory Outlet Store by Nikon

2014

Primary Typeface

Primary typeface is Nexa, selected for its clarity, legibility and contemporary appeal. It should be used consistently across all corporate communication materials such as brochures, posters nnd banners.

Nexa is most appropriately used for headlines, as well as titles.

Typface: Nexa

Nexa Black Italic

Nexa Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.:;,/!&$

Nexa Heavy

Nexa Thin

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.:;,/!&$

X-Nikon Brand Guidelines

Typography

Factory Outlet Store by Nikon

2014

Secondary Typeface

Our secondary typeface is Optima, selected for its clarity and legibility. It should be used consistently across all corporate communication materials such as brochures, posters and banners.

Optima is most appropriately used for body copy.

Typeface: Optima

Optima Black

Optima Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.:;,/!&$

Optima Demi

Optima Roman

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.:;,/!&$

X-Nikon Brand Guidelines

Colour

Factory Outlet Store by Nikon

2014

Primary Colours

The colours listed are authorized X-Nikon colours. Gold signifies sophistication, value and elegance, Black is used also as an representation for quality and protection, conveying a sense of trust and stability

Gold and Grey are the most preferred colour in the colour patte because they are very contrasting and they stand out more as compared to the other colours

PANTONE 7508C

PANTONE Cool Grey 11C

(C-11, M-28,Y-57, K-0)

(C-65, M-57,Y-52, K-29)

(R-226, G-18, B-125)

(R-85, G-86, B-90)

For 4-colour printing, refer to the CMYK values and web applications, refer to the RGB values. These values are also equivalent to the PANTONE colours specified.

X-Nikon Brand Guidelines

Graphic Device

Factory Outlet Store by Nikon

2014

The graphics

Graphic elements are mainly halftone patterns, due to the relation to the logo design. A simple use of the halftone dot effect as a secondary graphic yet at the same time being creative with the dots. It can only use in the main color palette.

Another graphic element is the use of photography and also trying out duotone, incorporating X-Nikon main color palette into the image.

Image on the bottom left is an example of usi ng halftone in an interesting way, The colours used here are just for demontration purposes. Not to be used in any touchpoints.

X-Nikon Brand Guidelines

Graphic Device

Factory Outlet Store by Nikon

Textures

Organic Imagery as an texture, involves the use of photography images. The photos here are mainly very focused towards having the depth of field effect. It has to have a softness to it with the blur texture.

2014

Organic Imagery Even if there is a subject in the image, the surroundings of the subject has to be blur, bringing the focus to the subject in a very sophisticated way. The image are also treated to have a warm tone, if not it could be also black & white.

X-Nikon Brand Guidelines

Graphic Device

Factory Outlet Store by Nikon

Textures

2014

Graphic

The texture here are created, inspired by the logo of X-Nikon. A very simple graphic texture that units all collaterals together. Patterns are to be taken note and not the colours. The colors used here are not allowed in any other touchpoints or communication medium.

X-Nikon Brand Guidelines

Application

Factory Outlet Store by Nikon

Stationaries

2014

Business Card

Actual Size and look

Front View

Back View

X-Nikon Brand Guidelines

Application

Factory Outlet Store by Nikon

Stationaries

Size 88mm X 50mm

2014

Business Card

15mm

Masterbrand Vertical logo version in Pantone 7508C

4mm 9mm

Name 5pt Nexa Black Regular Pantone Cool Grey 11c Designation 5pt Nexa Regular Regular Pantone Cool Grey 11c Address and Email etc. 6pt Univers 45 Light Pantone Cool Grey 11c

11mm

Front View

11mm

14mm

Back View The photography treatment for the namecard back view, portrait of the person, should always be consistent. Always black & white with the depth of field effect.

Paper Stock 250gsm Matte off white colour paper Finishing Spot UV on the halftone of the back side *For cost saving, reproduction can be in CMYK throughout. The overlay halftone at the front view of the namecard should be in Pantone 7508c but with an opacity of 15%. Duo language variation

X-Nikon Brand Guidelines

Application

Factory Outlet Store by Nikon

Stationaries

2014

Letterhead

Actual look and feel

Front View

Back View

X-Nikon Brand Guidelines

Application

Factory Outlet Store by Nikon

Stationaries

2014

Letterhead 46mm 16mm

Size 210mm X 297mm (A4)

The overlay halftone at the front view of the letterhead should be in Pantone 7508c but with an opacity of 35%.

51mm

Masterbrand Vertical logo version in Pantone 7508C

Continuation Sheet

Company Name 10pt Optima Medium Pantone Cool Grey 11c

40.5mm

27mm

Body Copy 9pt Optima Roman Pantone Cool Grey 11c Address and Information 7pt Nexa Bold Regular Pantone Cool Grey 11c & Pantone 7508c Paper Stock Letterhead: 80gsm Continuation: 80gsm *For cost saving, reproduction can be in CMYK throughout.

28mm

16mm

30mm

20mm

X-Nikon Brand Guidelines

Application

Factory Outlet Store by Nikon

Stationaries

2014

Envelope DL

Actual look and feel

Front View

Back View

X-Nikon Brand Guidelines

Application

Factory Outlet Store by Nikon

Stationaries

2014

Envelope DL

Size 220mm X 110mm (A4)

7mm 10mm

Masterbrand Vertical logo version in Pantone 7508C Address and Information 7pt Nexa Bold Regular White in color Window Size 80mm X 35mm Paper Stock 80gsm

55mm

20mm

25mm

120mm

*For cost saving, reproduction can be in CMYK throughout.

The overlay halftone at the front and back view of the envelope should be in Pantone 7508c but with an opacity of 55%.

X-Nikon Brand Guidelines

Application

Factory Outlet Store by Nikon

Stationaries

2014

Overall

X-Nikon Brand Guidelines

Application

Factory Outlet Store by Nikon

2014

Signage

X-Nikon Brand Guidelines

Factory Outlet Store by Nikon

Application

2014

Staff and shopâ&#x20AC;&#x2122;s merchendise

70mm

90mm

420mm

150mm 200mm

297mm

X-Nikon Brand Guidelines

Application

Factory Outlet Store by Nikon

2014

Staff and shopâ&#x20AC;&#x2122;s merchendise

X-Nikon Brand Guidelines

Application

Factory Outlet Store by Nikon

2014

Shopâ&#x20AC;&#x2122;s Signage