BLAZER MEDIA - DC Blade Relaunch [Branding]

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SMART CREATIVE SOLUTIONS FOR THE LGBT MARKET Crafting content, creative, and campaigns to reach, connect, and move the LGBT market.

Washington Blade: Rebranding, Redesign & Relaunch When the Blade’s former parent company unexpectedly filed for bankruptcy and ceased all operations – leaving the future of the nation’s first LGBT newspaper hanging under a cloud of uncertainty. To reassure staff, vendors, advertisers, and loyal readers, BLAZER helped the new owners refresh and relaunch the brand with a new identity that respected the paper’s rich history while reflecting a new, modern approach. A COLLABORATION BETWEEN AZER CREATIVE & BLADE MEDIA


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