FLIGHT

our focus and efforts to expand into these markets and ensure Canadians are receiving the products they desire,” de Bruijn said.

Broad vision

WestJet Cargo is bringing a broad vision to the industry that will allow it to provide “the most creative, agile and flexible solutions” for its customers with a cost competitive product.

Domestically, the carrier’s primary challenge will be the weather, and with WestJet’s 27-years of experience, this is definitely something it is prepared to handle.

Internationally, the year ahead will see challenges related to the economic landscape. Air cargo has always been cyclical, and WestJet Cargo will focus on the creative ways it can meet this challenge.

“WestJet Cargo is in a great position to be flexible based on changes in the air cargo landscape, and because our freighters are integrated with the existing passenger network, we will continue to have access to that network,” de Bruijn said.

This is a really electric year for WestJet Cargo. “Our team is super high-energy and passionate and I’m constantly impressed with the innovative and creative ways they are committed to doing business,” de Bruijn said.

“Canada is a huge country with an ongoing demand for distribution. We do not see as much exposure to economic downturn as other countries and markets. This is exactly what will allow WestJet Cargo to evolve. Our teams are growing and we’ve introduced new IT systems, processes and programmes that will ensure we remain stable and well-positioned for future expansion,” the WestJet Cargo executive vice-president continued.

Looking to the future, WestJet Cargo sees many possibilities. The company is heavily investing in infrastructure, digitisation, product and talent. At the same time, the carrier is putting a significant amount of focus on its internal and external tools – all with the idea that it wants to be easy to do business with.