Dutch airfreight wholesaler uses videos to plug information void

NETHERLANDS-BASED trade-only airfreight consolidator Wholesale By Vels has launched a series of helpful video guides covering basic airfreight processes. The videos can be viewed free of charge on the company’s new YouTube channel, and via all other mainstream social media.

In the first two programmes to be published, founder Rinaldo Vels uses simple language to explain the basic steps in making an airfreight booking, and arranging a pick-up of freight. More subjects will be covered over the coming months, with a new topic added every two weeks - eventually creating a library of over 25 different videos.

The 90-second programmes are backed up by explanatory notes which can be downloaded from the Wholesale By Vels website. The content of the videos is deliberately not country-specific.

Vels, who has worked in airfreight for over 20 years in a variety of roles, including as a trainer, explains: “In our daily work, my team and I often encounter surprising gaps in basic knowledge that can cause