S P R I N G 2 0 1 7
The b.young main spring 2017 collection takes us on a journey from the clean monochrome north to the warm sunny south. It is wearable and easy to mix and match or merge into different looks, and it reflects a mix of feminine and casual lifestyle from work to leisure.
ing elements are off shoulder tops, elongated shirts, bomber jackets and playing with stripes.
We provide value for money products in the seasonal colors, fabrics and silhouettes.
Another strong trend is inspired by soft utility with a nomadic feeling of the sandy desert. We play with raw textures and natural materials mixed with lace details and structured fabrics mixed with beautiful prints and organic stripes. Dress in head-to-toe neutrals in rich qualities for a tonal drift or dress bold with tropical prints and peachy tones. Colors are in a harmonious approach with nature washed away whites, cinnamon and soft grey.
We are inspired by strong graphic lines and architectural shapes in a clean way with focus on great materials and prints. Black and off-white play an essential role in diagonal stripes and sculptural shapes. Soft feminine colors in washed whites, delicate pale blush and sophisticated mélange grey give a brightness to the look. The lead-
b.young also offers a casual line with focus on denim. It is a modern take on classical nautical stripes, washed denim´s and edgy shirting play. Make a “blue” time-out in relaxed washed away prints and cool jeans with new details in relaxed comfortable silhouettes with a refined commercial look. The color palette is inspired by nautical blue, seasonal poppy red and white.
Made with heart and soul – enjoy.
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D A R L I N G B O M B E R J A C K E T 20801834
H I Z A S H I RT 20801714
J A D I N A W I D E PA N T S 2 0 8 0 1 7 2 8
11 AM
TIME FOR COFFEE Visit your favorite cafe for a relaxing coffee dressed in wide viscose pants, soft imitated suede bomber jacket and sleeveless striped shirt.
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06
M A L LY S L E E V E L E S S 2 0 8 0 1 7 5 8
S K Y L E Y S K I RT 20801850
J A D I N A J A C K E T 208 0 1 7 2 9
H O SA B E L L A D R ES S 20801738
07
08
G A D I N A D R ES S 20801721
G A D I N A LO N G S H I RT 20801722
LO L A L I A J EA N S 20801494
09
10
H I Z A S H I R T 2080 1 7 1 4
J A F I A PA N T S 2 0 8 0 1 7 1 9
J A F I A T O P 20801 7 1 7
JA F I A S H O RT S 20801718
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3 PM
A WALK IN THE PARK Play with stripes, and enjoy the beautiful sunshine in a mix of comfortable and nautical inspired stripes and cool t-shirts.
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S I O R O T O P 2080 1 7 9 1
D Y VA PA N T S 2 0 8 0 1 6 7 0
D Y VA B L A Z E R 20801669
P I PA L A T E E 2 2 0 8 0 2 0 1 8
K AT O L I A M PAT C H J E A N S 2 0 8 0 1 4 9 1
13
14
G E L I O TO P 20801715
F L A C E J A C K E T 20802012
S E V I N D RO T-S H I RT 20801827
LO L A LO L A Z I P J EA N S 20801749
15
16
F E L E N A LO N G S H I RT 20801684
G I L L I A N T U N I C 20801726
17
18
F I N A T O P 20801679
K AT O L I A M PAT C H J E A N S 2 0 8 0 1 4 9 1
5 PM
TIME FOR BLUE This seasons favorite clothing mix is denim on denim and play of stripes. Choose a pair of cropped jeans and style them with bomber jackets and stilettos.
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20
H I S E L A S L E E V E L E S S 208 0 1 7 1 2
K AT O L O V E J E A N S 2 0 8 0 1 4 9 2
G I SA L I N E S H I RT 20801732
LO L A S K I RT 20801899
21
22
S A N D R I E T E E 208018 1 1
LO L A LU C K Y J EA N S 20801485
FA L E A L O N G S H I R T 2080 1 7 3 5
D AY S C I G A R E T PA N T S 2 0 8 0 1 6 6 4
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B E N N I C A B O M B E R J A C K E T 208 0 1 6 4 3
K AT O L I A M PAT C H J E A N S 2 0 8 01 4 9 1
B E L I N A B O M B E R 20801642
P I PA L A T E E 2 2 0 8 02 0 1 8
L O L A L U C K Y J E A N S 2 0 8 01 4 8 5
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D E N M A R K (H E A D O F F I C E) +45 76353535 S W E D E N +46 31 748 3838 N O R WAY +47 21556423 F I N L A N D +358 50 549 1140 I C E L A N D +354 561 9200 G E R M A N Y +49 2131 367760 A U S T R I A +43 664 322 82 77 H O L L A N D +31 206 140 700 B E LG I U M +32 489 73 82 64 S PA N I E N/P O R T U G A L/A N D O R R A +34 639701213 I TA LY +39 0669313159 F R A N C E +33 (0)6 73 41 74 21 U K +45 51510818 I R E L A N D +353 87 2848648 G R E E C E +30 210 277 00 50 M I D D L E E A S T +961 3 683 980 C A N A DA +514-334-1265 S C H W E I Z +41 43 321 26 76
We look forward to hearing from you
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