DEALER / Guy Broad

GUY BROAD

From the spiritual home of Jaguar Browns Lane

Guy Broad’s roots into the car world started from a very young age with a family that has spent a lifetime owning some of the most wonderful cars and doing great and exciting things in racing and touring and all things car based.

It all began with Guy’s grandfather, John Broad being the founder of what was going to be the beginning of the start of the Broad Dynasty. Over a span of 50 years he owned more than 140 cars, with some of them still being the most desirable cars today.

Guy’s father, Jeremy Broad was nurtured on the heart-throbbing roar and the heady octane whiff of these titans of the track. As a teenager, he became part of his grandfather’s pit team, and was bitten by the racing bug, for which there is no known antidote!

Jeremy Broad’s passion for classic cars was boundless. He was a walking encyclopedia of facts and figures; a former editor of the XK Register and an authority on his favourite marque, the Jaguar XK.

No chance really that Guy could therefore escape becoming infected by the same passion. Now Guy’s life revolves around everything XK, within a quest that has taken him all over Europe and the Americas in building up the Guy Broad organisation and the world-wide reputation they enjoy today.

Starting Guy Broad Spares was something of a lifetime mission with the inspiration beginning in his childhood.

From the spiritual home of Jaguar Browns Lane Coventry, Guy Broad now runs a global emporium of XK spares with a total dedication for this exclusive marque series.

Ordering parts from Guy Broad Spares couldn’t be easier. Upon phoning or emailing, you will instantly be dealing with a trained parts expert, who has the knowledge to ensure you get the right parts for any XK job you require. Part numbers are not required, just simple, pleasant communications and the parts you need will soon be on their way to you.

You can check information through the website for – XK 120 – XK 140 – XK 150 – XK and with Guy’s total dedication to the Jaguar XK series he has managed to obtain a huge stock of thousands of parts covering everything you could ever need for your XK.

Whether you want to build the ultimate original car or you want to drive your car as fast as possible at a race track they can advise you on the best parts for your project.

Having driven and restored many XKs, Guy broad has developed, manufactured, tried and tested BroadSport replacements. At Guy Broad Spares they can build an XK from the chassis up; to any performance standard.

Our mission has evolved since 2007, yet our founding principle has remained constant; to create the most authentic, restored Land Rover Defenders in the world. Defenders that are as influential and inspirational as our clients. Our Special Vehicle Operations (SVO) division takes those same ingredients but adds additional spice; such as an LS3 engine and 6 speed automatic transmission, culminating in the ultimate tribute to this automotive icon.