ADVERTORIAL
HERO-ERA Welcomes you to the fourth running of the Trans America 20 August - 9 September 2023 Photography: Blue Passion and Will Broadhead.
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merica is a land intrinsically linked with the automobile, and whilst the United States cannot lay a claim to being the ones that invented the contraption that we are all obsessed with, thanks to the likes of Ford and Durant et al. the motor car became something that would touch the lives of almost everyone. It is a country that has inspired many, with its tall tales, cities that reach up to the heavens, huge landscapes and its all-encompassing skies. There is a long tradition of travel and a pull to enjoy life on the road, whether that be mounted on a Hogg on Route 66, cruising in a Cadillac
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on the road to nowhere on Highway 3 or following in the footsteps of Kerouac, Moriarty and Ginsberg, on the road is very much a way of life. Our own On the Road adventure will take us from Houston to San Francisco, on a route that heads almost all the way north to the Canadian border and then back down to the city by the bay. As always with our adventures the route will take us on roads less travelled and whilst to see America is to cruise the freeways and highways, the roads that beckon those who choose to take on this trip will be an altogether less straight forward affair, we will get the pleasure of seeing an America
that many eyes never get to see. As Kerouac himself said, “There is nowhere to go, but everywhere.” Over 21 days and thousands of miles our adventure will find our America, it will introduce us to a land of contrasts, some expected and some unexpected. Cowboy territory and the great plains will give way to the Rocky Mountains and high altitude passes, as well as tumultuous river crossings as we forge our own route across the great divide. Gravel roads will often be our friends, as we retrace the footsteps of the first pioneers that crossed these great lands, national parks will be our solace against
