FRONT COVER Rolls-Royce Boat Tail ‘A very special coachbuilt commission’
T
he completion of the Rolls-Royce Boat Tail became a seminal moment for the House of Rolls-Royce. Along with the unveiling to the world also came the confirmation of coachbuilding as a permanent fixture within the brands future portfolio.
story. In the contemporary Rolls-Royce there has always been bespoke, but coachbuilt then becomes so much more.
Historically, coachbuilding has always been an integral part of the Rolls-Royce
“Only the House of Rolls-Royce can offer its Coachbuild clients the inimitable
A return to the very roots of the brand. An opportunity for a select few to participate in the creation of completely unique and truly personal commissions of future historical significance.
opportunity to commission a product of future historical significance, that is as fundamentally unique as they are – and then participate in every detail of its creation. “This is authentic luxury. This is contemporary patronage in its truest form. This is Rolls-Royce Coachbuild.” Torsten Müller-Ötvös, Chief Executive, Rolls-Royce
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