Brian Groff Graphic Designer
“Design is something that drives me insane, it frustrates me and makes me angry almost to the brink of explosion. It also brings out my true self and pulls out my full potential.�
Table of Contents Poligrip Lane Bryant Don’t Depend on Luck Coffee Shampoo America Cup Fly Fishing Red Hot Chili Peppers Matuse Wetsuits Kiss Of Death Museum of Modern Art Viagra
Poligrip Poliigrip is a product that is used to keep dentures secure in the mouth. The challenge was to create an ad campaign that showcased the product in a way that would not make people think of dentures when they see the ad. The solution was to create print ads for Poligrip. The tag line “Nothing has changed� was chosen. The idea behind this being that you can kiss like you did when you were younger without the fear of losing your dentures because you have Poligrip to depend on. The images of a couple kissing and then an old couple kissing are shown. Nothing has changed.
Lane Bryant Laney Bryant is a clothing store that sells plus size woman clothing. Plus size clothing is known to not be advertised as sexy. The challenge was to create an advertising campaign for Lane Bryant that would make plus size woman want to shop. It would make them feel sexy. It would make them feel comfortable in their bodies and feel that there is nothing wrong with being plus size. The solution was to create a typographical campaign for print. The type images are built up of quotes from plus size models and plus size woman about how comfortable they are with their bodies and that it is all right to be curvy. The typeface used for the headline was designed by Kayla Zappone.The typeface is called Interact.
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Don’t Depend on Luck It is important to raise awareness for heart disease. Don’t depend on luck is a heart disease awareness campaign that the American Heart association sponsors. This would exist in Las Vegas or in Atlantic City where playing gambling is huge. The theme of playing cards was used for this Advertising campaign with the tag line “don’t depend on luck”. The idea behind the tagline is that you should not depend on luck to not have heart disease. You should always go and get yourself checked out. If you depend on your luck the odds are not great. That is where the cards correlate to the tagline. The skulls representing what could happen if you depend on luck.
DON’T DEPEND ON LUCK. Your heart won’t forgive you.
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Coffee Shampoo Coffee Shampoo does for your hair what coffee does to a person. It picks your hair up, it revitalizes it. The challenge was to create an advertising campaign for coffee shampoo that would show what the shampoo could do for your hair. The campaign had to be geared towards men. Woman are already more aware and take care of their hair so the campaign is geared towards men taking care of their hair. The idea was to have motivational letters from your hair. Your hair is talking to you and telling you to get up and go. The coffee shampoo logo and branding was done by Chelsea Knight.
America Cup America cup is a Fly-fishing tournament that happens every year in Vail Colorado. The challenge was to rebrand the logo and create the prize for the tournament. The Logo was redesigned into a fly used for fly-fishing and America cup below it. For the prize a yeti cooler branded with the America Cup logo would be given to the winner. A ruler branded with the America cup brand would be given out and it could be stuck on everything. Stick it on the cooler so when a fish is pulled up the fish can be measured immediately.
America cup is a Fly-fishing tournament that happens every year in Vail Colorado. The challenge was to re-brand the logo and create the prize for the tournament. The Logo was redesigned into a fly used for fly-fishing and America cup below it. For the prize a yeti cooler branded with the America Cup logo would be given to the winner. A ruler branded with the America cup brand would be given out and it could be stuck on everything. Stick it on the cooler so when a fish is pulled up the fish can be measured immediately.
America Cup
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America Cup Fly Fishing
America Cup
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Red Hot Chili Peppers The challenge for this project was to create a cd design for the Red Hot chili peppers along with a concert poster. The design of these had to represent the style of the Red Hot chili peppers. The solution was to use lips to create a sexual feel to the cover and cd. The Scar tissue album has that energy to it.
Matuse Matuse is a wetsuit company that focuses more on art and culture. The challenge was to create slider that appear on their website. There was a German literature movement called Sturm and Drung, which translates to storm and stress. For the sliders, stressful images were drawn to relate to mother nature being this unpredictable animalistic being. Quotes from the literature movement are used to relate to surfing.
Kiss of Death Kiss of Death is a company that produces skateboard wheels, grip tape and bearings. The challenge was to brand this company and create packaging for their product. Kiss of Death is a company that is based around skateboarders who are not afraid of getting hurt. They push it to the limit in order to progress their skating. The outcome of this branding project had to show the style of the people behind the brand and the customers who use the merchandise. The solution was to create a skull logo that looks as though it is falling apart. It has big red lips to go along with the company name. The packaging consists of the skull and a die cut of the lips. The wheels have the skull graphic on them along with the shirts. Kiss of Death.
Shit Kiss of death started with a group of friends who just wanted to Skate and surf all the time instead of getting a boring job right after graduating college. Since none of them were good enough to skate professionally,
creating their own company was a way they could do what they loved and make money doing it. Kiss of Death comes from the idea of you are either going to stomp a trick or eat shit. That fall could be the kiss of death for you.
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Eating Visit us online for more information Kiss Of Death Rockville Centre Long Island, NY Kissofdeath.com
Shit Kiss of death started with a group of friends who just wanted to Skate and surf all the time instead of getting a boring job right after graduating college. Since none of them were good enough to skate professionally,
creating their own company was a way they could do what they loved and make money doing it. Kiss of Death comes from the idea of you are either going to stomp a trick or eat shit. That fall could be the kiss of death for you.
Stop
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Eating Visit us online for more information Kiss Of Death Rockville Centre Long Island, NY Kissofdeath.com
Death Wheels
J. Walter Thompson MOMA The Museum of Modern Art is looking for a new advertising agency to hire. J. Walter Thompson wants the MOMA account. The Challenge is to find a way to advertise the agency so that MOMA will want to hire them. The solution was to bring together the New York experience. Macys is one of JWTs big accounts. When people come and visit New York, they go visit the Museum of Modern Art and they go to the big Macys store on Broadway. Gorilla advertising is used to get the agency noticed. Macy’s shopping bags are used as the medium to get the agency noticed by MOMA. Anywhere one goes in the city, a Macy’s shopping bag can be seen. The idea is that someone from MOMA will see the bag and want to know who made it.
“A living mirror of our civilization in which we see the constant changing needs and wishes of our people.�
Viagra Campaign Erectile dysfunction is not just in older men. Viagra wanted to reach out to the younger crowd in their demographic. The challenge is to create an advertising campaign that reaches out to younger men. The solution was to have an advertising campaign that exists at the two-week event that is the X-Games. The tag line “Viagra Go big� is put on everything at the xgames that is going up. It is put on the height meter on the half pipe that measures how high the competitors launch out of the pipe. It is put on rails that are going up and the chairlift that is going up. The actual Viagra logo is used in all photographs. The typeface Forza is used for the tag-line.
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