C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki
Executive summary Introduction The aim of marketing is to meet and satisfy the needs and wants of the customers. India has long-term potential to become a significant vehicle market. It has huge population of nearly one billion people (of which 150-250 million are middle class), and a current vehicle population of 3.5 million (equivalent to only 3.4 cars per 1000 people). In spite of numerous market deterrents, the Indian automotive market has become the focus of attention as several major auto manufacturers have announced large capital investment plans to be carried out in the near future. Prior to the early 90’s there were only four car companies manufacturing and selling cars in India. Foreign investment was effectively banned and foreign technology transfers were subject to government approvals. By 1993 the Indian government deli censed the Indian car industry, which eased other foreign auto manufacture’s entry into the market first under joint partnerships, then wholly owned subsidiaries. Currently, India is in the midst of an economic-recovery where vehicle sales rose 47 percent to 73,000 units in March 2000, up from 49,410 units in March 1999. The Indian passenger car industry has grown more than ten times in the last ten years with sales increasing to more than four-lack vehicle. Now a days due to change in trends in the automobiles the market scenario is changing on a rapid phase so the same case in the auto accessory market . people are more concern about good looks of the car and other features and facilities. The huge demand in accessory market too, many of the car users go for after market upgradation.
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki
PROJECT TITLE
“ C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h specific reference to Cars from Maruti Suzuki.”
PROBLEM DEFENITION “ The attitude towards branded accessories with specific r e f e r e n c e t o c a r s f r o m M a r u t i Su z u k i . ”
Sub-objective; 1 . I n f l u e n c i n g f a ct o r f o r b u y i n g b e h a v i o r . 2. Attitude towards branded accessories. 3. Other substitutes with reference to brand.
RESEARCH METHODOLOGY: Data source: Primary Data: Through Questionnaire Secondary Data: R.N.S Motors’s Record & Report, & Websites. Sample size: 100 customers of R.N.S Motors Pvt. Ltd. \Area Covered for research: Only in Hubli City. Sampling Procedure: Random sampling method from available database.
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki
PURPOSE OF THE STUDY:
The purpose of the study is to get practical knowledge, get experience and also to know the various challenges that are faced in the corporate world. The main intention of choosing this topic is to study/to know
Customer’s perceptual factors towards branded accessories from Maruti Udyog Ltd.
This project helps to organization to improve the quality of the services.
It will help to know the overall performance of Maruti genuine accessories.
From this project we will come to know the satisfaction level of customers using maruti genuine accessories.
Hence a questionnaire is formulated so as check Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki.
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki
Conclusion-
From the research conducted here we can come to the conclusion that many car users are not particular of buying the accessory from one particular dealer , as many prefer it to buy from other retailers other than from company out let. Here 65% of people buy accessory from others rather from company, only 35% of people know about MGA. According to the research conducted 70% of the respondents say that quality is the first thing which comes to their mind while making buying decisions of accessories for their car. Whereas 22% of respondents say that they are not much keen about the quality as concerned to accessories to their cars. As per the research results the influencer for many of the respondents are self influenced whereas only 20% of the respondents consider their family members suggestions while buying car accessories. 33% of the respondents say friends are the influencers for them while making buying decisions of car accessories. Performance is the first factor considered by most car users while buying accessory. 22% of the respondents buy accessories for the purpose of convenience while 27% of the respondents think that cost is the most considerable factor for decisions on accessory. Whereas a few of the respondents feel that brand is the main factor of accessory buying decision. According to the research 27% of the respondents prefer branded accessories whereas 31% of them are more inclined towards branded accessories while 43% of them are
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki not much concerned about the brand instead they buy the accessory that is easily and cost effectively available. As per the research 27% of the respondents prefer branded accessories whereas 31% of them are more inclined towards branded accessories while 43% of them are not much concerned about the brand instead they buy the accessory that is easily and cost effectively available. Branded accessories are somewhat more expensive when compared to unbranded 39% of the respondents have agreed with this statement whereas the next 31% respondents say branded accessories are expensive.
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki
The s tudy helped me gain valuable ins ights in O pportunit y A nal ys is and Cons umer Behavior, tow ards potentia l for M GA . This proj ect titled has been a know ledge gaining experienc e for me. B y interac ting w ith the res pondents and mak ing vis its to the cus tomers . I have been able to unders tand that unders tanding cus tomers is an art and it takes a very s trong brand imag e for a co mpan y to retain its elf in the market. The res ults of the surve y proved to be both encouraging and partl y dis couraging too. The res pondents w ere not ver y pos itive aboutM G A , which w as quite dis couraging and a negative s ign for the comp an y.
The s egment for w hich MA RU TI
s hould cater to is a price s ens itive s egment, s o as the organization s hould focus on highlighting the additiona l perquis ites that the y w ould provide w ith the car, it is going to bond w ell w ith the targeted market. Though there are man y compe titors in the market for this s egment, the compan y has an advantage, but s till it cannot rule out the local dealer s . But I believe that M A RU TI has what it takes to become a na me to reckon w ith in the mark et and I offer my bes t w is hes for the s ame and hope that my w ork w ill be of some us e for the compan y. The
res earch
w as
taken
looking
to
the
s cope
in
the
Indian
auto mobil e indus tr y. Thus the MG A differentia ted the ms elves from there compe titors to promote their products and tr y to make their mark et monopo l y in the acces s or y mark et. The res earch s hows the people are interes ted to know about the M GA . The potentia l for M GA in tw in cit y. This indicat es an opportunit y for RN S Motors in the Indian automob ile indus try. The MA RU TI have to concentrat e on promot ional activiti es and differentia ting their product. S chemes & offers given by the comp an y influence the cus tomer to change their decis ion Babasabpatilfreepptmba.com
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki
RECOMMENDATION Create more awareness of the Maruti Genuine Accessory. Company should concentrate on the marketing aspects of accessory. Along with Local dealer should conduct demonstration and exposure of accessory for existing car owners and potential customers. Dealer should co-ordinate with company to conduct exhibition for all types of Maruti models accessory manufactured and marketed by MGA. Create more awareness of the dealers in the located city. Comparing the price factors the MGA is too high from other local accessory provider; company has to take some actions for the convenience of the customers. Create more advertisements in the local market. Maintain Customer Database and follow-up for the new products launch and promotion activities.
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki SECTION 01
INDUSTRY PROFILE (1.1)
BRIEF HISTORY OF AUTOMOBILES -
The automobile industry has changed the way people live and work. The earliest of modern cars was manufactured in the year 1895. Shortly the first appearance of the car followed in India. As the century turned, three cars were imported in Mumbai (India). Within decade there were total of 1025 cars in the city. The dawn of automobile actually goes back to 4000 years when the first wheel was used for transportation in India. In the beginning of 15th century Portuguese arrived in China and the interaction of the two cultures led to a variety of new technologies, including the creation of a wheel that turned under its own power. By 1600s small steam-powered engine models was developed, but it took another century before a full-sized engine-powered vehicle was created. The actual horseless carriage was introduced in the year 1893 by brothers Charles and Frank Duryea. It was the first internal-combustion motor car of America, and it was followed by Henry Ford's first experimental car that same year. One of the highest-rated early luxury automobiles was the 1909 Rolls-Royce Silver Ghost that featured a quiet 6-cylinder engine, leather interior, folding windscreens and hood, and an aluminum body. It was usually driven by chauffeurs and emphasis was on comfort and style rather than speed. During the 1920s, the cars exhibited design refinements such as balloon tires, pressed-steel
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki wheels, and four-wheel brakes. Graham Paige DC Phaeton of 1929 featured an 8-cylinder engine and an aluminum body. The 1937 Pontiac De Luxe sedan had roomy interior and rear-hinged back door that suited more to the needs of families. In 1930s, vehicles were less boxy and more streamlined than their predecessors. The 1940s saw features like automatic transmission, sealed-beam headlights, and tubeless tires. The year 1957 brought powerful high-performance cars such as Mercedes-Benz 300SL. It was built on compact and stylized lines, and was capable of 230 kmh (144 mph). Modern cars are generally light, aerodynamically shaped, and compact.
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki (1.2) GROWTH OF AUTOMOBILE INDUSTRY IN INDIAFollowing India's growing openness, the arrival of new and existing models, easy availability of finance at relatively low rate of interest and price discounts offered by the dealers and manufacturers all have stirred the demand for vehicles and a strong growth of the Indian automobile industry. The Indian auto industry, worth US$ 34 billion in 2006, has grown at a CAGR of 14 per cent over the last five years with total sales of vehicles reaching around 9 million vehicles in 200506. That number is likely to see a significant boost, given that the first half of 2006-07 has already witnessed a staggering growth rate of 17.12 per cent. Domestic car sales for the AprilSeptember 2006 period stood at an impressive 4.86 million vehicles, including cars, twowheelers and commercial vehicles. According to industry experts, if this trend continues, sales could touch 10 million by March 2007, clocking an annual growth rate of 20 per cent. Destination India India is on every major global automobile player’s roadmap, and the reasons for the growth are: •
India is the second largest two-wheeler market in the world
•
Fourth largest commercial vehicle market in the world
•
11th largest passenger car market in the world
•
Expected to be the seventh largest by 2016
Robust production India’s car production capacity is in for a US$ 2 billion boost. Auto majors have announced massive investment plans which will push the country’s car production past the psychological 2 million mark by the end of fiscal 2006-07, up 70 per cent from 1.4 million units now. Even at 2 million, India, which stood at No.11 among global car producing nations, will move two steps ahead, past UK (1.6 million) and Canada (1.35 million). It will be neck and neck with Brazil’s 2-million capacities at No.8. Babasabpatilfreepptmba.com
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki The automobile industry witnessed a growth of 19.35 percent in April-July 2006 when compared to April-July 2005, as is evident from this year’s production trends.
Automobile Production Trends Category
2004-05
2005-06 (In no.s)
M&HCVs
214807
219297
LCVs
138896
171781
Total CVs
353703
391078
Passenger Cars
960487
1045881
Utility Vehicles
182018
196371
MPVs
67371
66661
Total Passenger vehicles
1209876
1308913
Scooters
987498
1020013
Motorcycles
5193894
6201214
Mopeds
348437
379574
Total Two Wheelers
6529829
7600801
Three Wheelers
374445
434424
Grand Total
8467853
9735216
Source: Society of Indian Automobile Manufacturers (SIAM)
Domestic Sales
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki Increased affluence, wider selection and the ready availability of car loans is driving the Indian car market through the roof. During the last five years (2000-05), the production of passenger cars in India increased by more than 100 per cent. India achieved the sales of 1.11 million vehicles last year (2005).
Domestic sales have been growing at a clipping pace: •
Passenger car sales rose by 22.84 per cent during April-September 2006, compared to the corresponding period n 2005.
•
The cumulative growth of overall sales of passenger vehicles during AprilSeptember of 2006-07 was 20.73 percent.
•
Utility Vehicle (UVs) sales grew at 12.85 per cent during the same period.
•
Overall, the commercial vehicles segment grew at 36.96 per cent. Growth of Medium and Heavy Commercial Vehicles was 39.92 per cent. Light Commercial Vehicles also performed well with a growth of 32.86 percent.
Exports India is fast emerging as a manufacturing base for car exports. According to the Society of Indian Automobile Manufacturers (SIAM), a total of 89,338 vehicles were exported in September 2006, a 58.07 per cent jump as compared to the same month last year. While passenger vehicle exports grew at 13.15 per cent, two-wheelers and commercial vehicle exports grew at 27.80 per cent.
Major Manufacturers of Automobiles in India •
Maruti Udyog Ltd.
•
General Motors India
•
Ford India Ltd.
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki Eicher Motors •
Bajaj Auto
•
Daewoo Motors India
•
Hero Motors
•
Hindustan Motors
•
Hyundai Motor India Ltd.
•
Royal Enfield Motors
•
Telco
•
TVS Motors
•
DC Designs
•
Swaraj Mazda Ltd
Foreign players in India Calendar 2006 has seen the entry of many high-end brands into the country. The Indian automobile market will see at least 30 new launches, spanning everything from affordable hatchbacks to mid-size models to super luxury high-end cars and SUVs. •
Mercedes, BMW, Porsche, Audi, Bentley and Rolls Royce are already here. Now, the Italian marquee Lamborghini is also planning to enter the country. The Italian marquee plans to launch the Gallardo.
•
German luxury car maker Audi AG is preparing to drive into India a range of sporty, lifestyle cars like S8 and RS4 early next year. The year 2007 will also mark Audi's entry into merchandising in Indian car bazaar.
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki
(1.3)
Economic impact-
On the canvas of the Indian Economy, Auto Industry occupies a prominent place. Due to its deep forward and backward linkages with several key segments of the economy, automotive industry has a strong multiplier effect and is capable of being the driver of economic growth. A sound transportation system plays a pivotal role in the country's rapid economic and industrial development. The well-developed Indian automotive industry ably fulfils this catalytic role by producing a wide variety of vehicles: passenger cars, light, medium and heavy commercial vehicles, multiutility vehicles such as jeeps, scooters, motorcycles, mopeds, three wheelers, tractors etc. The automotive sector is one of the core industries of the Indian economy, whose prospect is reflective of the economic resilience of the country. With 4% contribution to the GDP and nearly 5% of the total industrial output, the automotive sector has become a significant contributor to the exchequer. Continuous economic liberalization over the years by the government of India has resulted in making India as one of the prime business destination for many global automotive players. The automobile industry witnessed a growth of 19.35 percent in April July 2006 when compared to April July 2005. The Indian automobile Industry has a mix of large domestic private players such as Tata, Mahindra, Ashok Leyland, Bajaj, Hero Honda and major international players including GM, Ford, Daimler Chrysler, Toyota, Suzuki, Honda, Hyundai and Volvo.
Maintenance is something most of us ignore, until our vehicle stops functioning, that is. And then we wonder what went wrong, where. Maintenance is one of the most serious aspects of ownership. It determines the longevity, performance and reliability of whichever vehicle you drive. Looking after your vehicle involves more than taking care of its external coat of paint and keeping it clean Babasabpatilfreepptmba.com
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki
Maintenance means taking care of all the parts, even those that are inside the bonnet. These are the ones that directly concern the performance of your vehicle. Besides taking it to the service station at regular periods, it is a good idea to go through the owner's manual that will give a fair idea about its routine maintenance. Checking the battery, keeping a check on the oils, changing the oils, checking the electrical system, are some of the absolutely unavoidable things to keep your vehicle in good shape. Keeping a log book in which you keep all the details regarding repair, maintenance, routine check-ups etc. will not only give you an accurate idea of what needs to be done when.
AUTO ACCESSORIES INDUSTRY
The Indian auto accessories retail market is quite fragmented and unorganized and is mainly concentrated in four metros. The industry's product mix can be broken down into three areas: Replacement parts, maintenance items and accessories. Replacement parts typically include both new and rebuilt parts used in repairing vehicles (alternators, water pumps, batteries, brake pads, etc.). Maintenance items are those used to maintain performance and aesthetics of vehicles (motor oil, fuses, other fluids, car wash and wax formulas). Accessory items are those which are discretionary and personal in preference. These include floor mats, air fresheners, seat covers and so on.
There are two segments that one can delineate in the auto accessories retail segment: The Do-It-Yourself (DIY) market and the Do-It-For-Me segment (DIFM). The DIY market is comprised of individuals performing routine maintenance on their vehicles. These consumers purchase replacement parts, lubricants and other ancillary products from aftermarket parts retailers. The most common types of maintenance Babasabpatilfreepptmba.com
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki performed by this segment is basic in nature (oil changes, batteries, radiator flushes, etc.). The DIFM segment is also important for the industry as it caters to the needs of professional installers, mechanics and garages performing maintenance for individual consumers. These customers are typically less price sensitive than individuals since they pass through costs to the end consumer. The margins in the DIFM market are a bit tighter due to competition among suppliers while the DIY segment in India is still in
a
very
nascent.
Car Audio One of the conspicuous products which have gained prominence in the automotive retail market is the car audio. The Indian car audio market is estimated at Rs 600 crore, a majority of which is dominated by unorganized players and the grey market. The remaining one faces competition from major brands like Kenwood, Blaupunkt and Sony among others. Bose Corporation for example, has an exclusive arrangement with Mercedes Benz, Porsche and Audi for car audio systems. About 80 per cent turnover of Blaupunkt International – a wholly-owned subsidiary of Bosch Group, comes from its tie-up with automobile companies. In contrast, for its Indian operations, a large portion of its turnover is from sales to retail customers and a small share coming from its tie-up with automobile makers such as Tata Motors, Hyundai Motors India, Ford India and Mahindra & Mahindra. This indicates the level of focus needed in the auto accessories retail market in India. Blaupunkt's new retail strategy aims at providing a platform for customers to experience the car entertainment systems by displaying an entire range of Blaupunkt products such as head units, speakers, amplifiers and other accessories as well as car entertainment modules such as DVD players, screens and surround sound systems. Babasabpatilfreepptmba.com
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki
IT
Accessories A country that boasts of being the information technology super power of the
world, India has little presence in IT based application in automobile retail sector. In developed countries, electronic maps play a key role in the development of advanced in-car infotainment technology, particularly in the application of navigation systems. However, their functions have been limited to monitoring and anti-theft. Competition has been focused on audio players and low-cost devices for safety and security purposes. The gradual penetration into cars of a range of new technologies, including video players, LCD displays, navigation, telematics and hands-free telephony is set to open up new areas of competition even as it creates considerable growth opportunities. Navigation, rear seat entertainment (RSE), telephony and telematics
1.3 FUTURE VIEW OF THE INDUSTRY With production of six million two-wheelers, one million passenger cars and multi utility vehicles (MUV) and 0.3 million commercials vehicles, the automobile industry is one of the fastest growing industries in India today. Car ownership too is growing rapidly in India with more and more car manufacturers investing in the market. Besides this, since people are spending more time in their cars they want to use it productively. And very soon, Indian drivers would be demanding advanced safety and security and car infotainment features of the global market. According to Drue
Freeman,
VP,
Global
Automotive
Marketing
and
Sales,
Philips
Semiconductors, "The Indian automotive market is poised for a rapid growth and technological advancement which will revolutionize the role of the car in the Indian society." From the time the driver approaches the car to unlock the door, until the time he arrives safely at his destination, technology is transforming every step of the journey. To begin with; How about a Maruti Wagon R with an Anti Lock Braking system (ABS) + an Electronic Brake Distribution system (EBD), front and side Babasabpatilfreepptmba.com
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki airbags for the driver and the co-driver, front seat belt pretensioners, seat belt warning lights and doors ajar warning system, as standard features? Although these features are not available in the Indian version, they come as standard ones in the Japanese version. Similarly the Chinese version of the Toyota Corolla has ABS, Electronic Brake Force Distribution and driver assistance systems like Vehicle Distance Measuring Radar and Back Draft Radar system as standard features which are currently unknown to Indian buyers. A decade ago, a car was merely a means of transport and considered to be a luxury. But today although it is still a status symbol, it is turning out to be a necessity. Complementing this transformation, there is also a big change in the extent of convenience demanded and electronic features that drivers are looking for in cars. A sensor is primarily a sensing device that senses a command and delivers a response to the driver via the instrument cluster. Though there are a number of sensors in automobiles some common ones in Indian vehicles are temperature sensors that sense the coolant temperature, engine temperature, engine oil temperature, level sensors that sense the fuel level, engine oil level and brake oil level and speed sensors in power train.
Common applications for sensors include power train, fuel system, braking system, exhaust system, climate control and a steering system. On the other hand, with increasing demand for additional electronic features, the tendency to pay a little extra for such features is adding to the number of facilities operated by electronic sensors. Consider the following changes in automobile technology largely due to developments
in
sensor
technology
in
the
last
one
year.
* Automatic wipers: Sensors located on the inner side of the windshield sense the pressure at which the rain drops on the windscreen and control the wiper speed accordingly. This technology is already in India and is available in Hyundai Sonata, Honda CRV, Accord,
Ford
Endeavor
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Toyota
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki
* Electronically adjustable side mirrors: Mirrors on either side can be controlled by the driver via a knob on the steering wheel or on the inner door handle. It also allows the driver to fold the mirrors once the car is parked. This feature is available in Hyundai Sonata, Honda Accord, CRV, Ford Endeavor, Mondeo, Toyota Camry and Corolla. This technology has been very successful and appreciated in cars such as Toyota Corolla and Honda Accord. * ABS: Anti-Lock Braking System is available in Hyundai Santro and Getz as optional features. Chevrolet Optra is due to launch a new version with the ABS feature. ²Intelligent Night Vision System: The system uses two infrared cameras, placed under the headlamps, to sense infrared heat-emitting objects, which could be beyond the range of illumination from the headlamps. Once the system identifies a pedestrian, it sends a signal via a sensor and delivers a warning signal
India Automobile Accessories Audio Systems: Audio systems are one of the most important accessories of an automobile . Car audio sound effect is quite different from what we hear in our homes. What is necessary is that the sound should not be distorted when the automobile is in motion. It is therefore necessary to check the car audio system when the car is in motion as well as when stationary. Test the automobile stereo by sitting in the front. There lies the challenge. At the rear seat all systems will sound good. Price Range: •
The car audio systems are available from Rs.2, 000- Rs.1, 00,000.
•
Car speakers are available from Rs. 1,000 onwards.
•
Amplifiers are available from Rs.1, 000 onwards
•
Woofers are available from Rs.1, 000 onwards.
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki Wheel Covers: The wheel covers of an automobile are an all weather protection for the
wheels.
Price Range: •
Available Rs, 1,000 onwards.
Car Perfumes:The perfumes make your car smell fresh and pleasant. It acts like an essential
car
accessory
.
Price Range: •
Available between Rs. 200- Rs.10, 000.
Lights: Brake Lights, Fog lights engine lights, Halogen lights, and floodlights are some of the important accessories of an automobile . Carpets/Rubber Mats: All of the mud, tar, dirt and grime that gets into your car ends up nicely on your car floor. You can use car carpets or floor carpets that will cover the floor of your car . While buying ensure that these are easy to remove and wash. Ask if they are washing machine washable (if you intend to use one). Price Range: •
Floor carpets range Rs. 500 onwards.
Seat Covers: Seat covers are a great investment to make your car look like new again, or for protecting your existing seats. They protect your automobile's upholstery
from
pets,
kids,
and
the
mechanics.
Price Range: •
There are a variety of colors and designs to choose ranging Rs.750/- onwards.
Car Covers: Car covers protect your car body from rain, dust and the sun. If you have an open car parking, you should consider having a car cover. Even to protect Babasabpatilfreepptmba.com
Page 20
C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki against birds droppings and garbage thrown from apartments, automobile covers are a
must
have
accessory.
Price Range: •
Available from Rs. 500-Rs.4, 000 and vary with your car model.
Sun Visors:When the sun seems to be working attentively to get into your eyes, you'll appreciate the way the sun visors slide for extra window coverage in cars Price Range: •
Available from Rs. 50 -Rs. 200 and vary with your car model.
Interior Mirrors: Rear view mirror gives the driver a clear vision of the traffic behind. Price Range: •
Available from Rs. 150 onwards.
Steering Wheel Covers:The steering wheel cover protects the steering wheel and makes
it
comfortable
to
use
it
too
by
giving
a
good
grip.
Price Range: •
Available from Rs. 500 onwards
UV Rays Shields: The Ultraviolet Heat Shield helps reduce the interior temperature and protect your car from the damaging sunrays that penetrate the front windshield. Price Range: •
Available from Rs. 2000 onwards.
Babasabpatilfreepptmba.com
Page 21
C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki These are the companies that bring to us our dream machines. This is where it all starts from; the bourgeoisie Maruti 800, the upmarket Astra, the stately Mercedes, the 'Indian' Indica, the racy Hero Honda, the Tata truck and the rest. Wend your way through the automobile companies, their history and product lines. Find out hitherto unknown facts about the vehicles you use. Did you know that the Hindustan Motors was the first vehicle manufacturing company to be set up in India? And it is the same Hindustan Motors which manufactures both the sturdy Ambassador and the elegant Lancer, in association with Mitsubishi of course. We present information on all the manufacturers that are part of the Indian automobile industry. Make this your one stop auto info bank.
Ashok Leyland Audi AG Bajaj Auto BEML BMW Bentley Motors Limited Chevrolet Daewoo Motors Eicher Motors Escorts Ltd. Fiat India Pvt Ltd Force Motor Ford Motors General Motors Hero Honda Hindustan Motors
HMT Tractors Honda Motors Co. Ltd. Hyundai Motors Indofarm Tractors Kinetic Motor Co. Ltd. Lamborghini LML India Mahindra & Mahindra Ltd. Maruti Suzuki India Ltd. Mercedes Benz Mitsubishi Motors Monto Motors Nissan Motors Porsche Reva Electric Co. Rolls-Royce Motor
Royal Enfield San Motors Scooters India Ltd Skoda Auto India Sonalika Tractors Suzuki Motors Swaraj Mazda Ltd. Tafe Tractors Tata Motors Telcon Terex Vectra Toyota Kirloskar Motors TVS Motor Co. Volvo Yamaha Motor
These are the companies that bring to us our dream machines. This is where it all starts from; the bourgeoisie Maruti 800, the upmarket Astra, the stately Mercedes, the 'Indian'
Indica,
the
racy
Hero
Honda,
the
Tata
truck
and
the
rest.
Wend your way through the automobile companies, their history and product lines. Babasabpatilfreepptmba.com
Page 22
C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki Find out hitherto unknown facts about the vehicles you use. Did you know that the Hindustan Motors was the first vehicle manufacturing company to be set up in India? And it is the same Hindustan Motors which manufactures both the sturdy Ambassador and the elegant Lancer, in association with Mitsubishi of course. We present information on all the manufacturers that are part of the Indian automobile industry. Make this your one stop auto info bank. Auto Components Any automobile is the assembly of several auto parts with each part contributing to its machinery and polishing its quality. Lack or failure of just one part can breakdown the entire system so every component plays its part. We have provided the detailed list of all the components of any vehicle. This list would enable the user to gain complete knowledge about various auto parts. It would allow the user to access the importance and uses of various integral parts of automobile.
Chassis and Frame Automobile Chassis
Springs Suspension Springs
•
Chassis Brackets
•
Air Springs
•
Front
•
Leaf Spring Clamps
•
Leaf
Bumper
Bracket •
Rear
Bumper
Bracket •
Hangers •
Wheel Tubs
Automobile Frames •
Bonnet
•
Hood
•
Subframes
Tie Bars Babasabpatilfreepptmba.com
Spring
Leaf
Spring
Shackles •
Leaf Springs
•
Lift Springs
•
Lowering Springs
•
Racing Springs
•
Rubber Springs
•
Spring
Mounting Page 23
C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki
•
Ball Hooks
•
Censor Rods
•
Pivot Pin
•
Strut Tower Bars
Electrical System • U J Cross
Babasabpatilfreepptmba.com
Kits
Fuel Supply System
Page 24
C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki Charging System
Fuel
Cells
•
Alternator
•
Alternator Bearing Fuel Pump
•
Alternator Cases
•
Alternator
•
Drive
Kits
Pump •
•
Alternator Fans
•
Automobile
Electric
In-Tank
Fuel Pumps •
Generator •
Diesel Engine Fuel
Electrical
Fuel
Pump
Automobile
•
Generator
Fuel
Pressure
Regulators
Regulator
•
Fuel Pressure Safety Switches
Automobile Battery •
Battery Boxes
•
Battery Cable
•
Battery
Cable
Terminals •
Battery
Control
•
Battery Electrolyte
•
Battery Plates
•
Battery Terminal
•
Fuel Pump Bolts
•
Fuel Pump Filter
•
Fuel Pump Kits
•
Fuel
•
Mechanical
Fuel
Pump •
Oil Pressure Safety Switches
•
Battery Trays
•
Jumpstart System Automobile Filters
•
Performance
•
Air Cleaner
Batteries
•
Air Filter
Voltage
•
Air
Regulators Automotive
Pump
Mounting Plates
Caps
•
Pump
Assembly
Systems •
Fuel
Computer
Chips Babasabpatilfreepptmba.com
Filter
Assemblies •
Bypass Filter
•
Fuel Filter Seal
•
Fuel Filters Page 25
C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki •
•
Engine
•
Fuel Guard
Management
•
Fuel Screen
Systems
•
Inline Filter
Intake
Air Fuel Injection System
Temperature
•
Sensors •
Oxygen Sensors
•
Sensor Ring
Diesel
Fuel
Injectors •
Electronic
Fuel
Injection Automotive
Electrical
•
Wiring
Fuel
Injection
Systems
•
A/C Harness
•
Fuel Injector Nozzle
•
Ballast Resistor
•
Fuel
•
Convoluted
Injector
O-
Ring
Tubing
•
Fuel Injector Seal
•
Electrical Fuse
•
Fuel Injectors
•
Electrical
•
Fuel Rails
Holders
•
Petrol Fuel Injectors
Electrical Switch
•
Throttle Body
•
Fuse
Covers •
Electrical Switch
Carburetor
Panels •
Electrical Switches
Fuse
Blocks Sleeve
Tubing
Wiring Connector Wiring Harnesses Ignition
System •
Carburetor O-Ring
•
Choke Cables
•
Carburetor Components
Relay
Connectors Shrink
Automobile
•
•
Carburetor Gaskets
•
Carburetor Kits
Intake Manifolds •
EGR Valve
Turbochargers
and
Superchargers
Coil Wires
Babasabpatilfreepptmba.com
Page 26
C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki •
Electronic Timing
•
Turbo Charger Kits
Controllers •
Ignition
Lock
•
Ignition Switch
•
Magnetic Studs
•
Magneto
•
Ignition
•
Nitrous •
Oxide
AN
Hoses
Assembled
Ignition Box
Automobile
•
AN to Pipe Thread Fittings
Ignition
Bulkhead
Fittings Cap Fittings
Wires •
Dielectric Grease
•
Ignition Coil Kit
•
Ignition
Wire
Looms Spark Plug Wire Sets
Nitrous
Oxide
Filters Fuel Coolers •
CO2
Cooling
Systems •
Automobile
Fluid Coolers
Starting Air Intake System
System •
Turbo Charger Kits
System(NOS)
Distributor
•
and
Superchargers
Assembly
•
Turbochargers
Bendix
Drive
Starter
•
Air Inlet Elbows
•
Air Intake Kits
•
Starter
•
Starter Bolts
•
Air Inlet Elbows
•
Starter Drive
•
Air Intake Kits
•
Starter Solenoid
•
Starter
Air Intake System
Solenoid
Repair Kits •
Starter Harnesses
Wiring
Automotive LPG System •
LPG Fuel Tank
•
LPG Injection Parts
Automotive CNG System •
Babasabpatilfreepptmba.com
CNG Fuel Tank Page 27
C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki Horns
•
•
Air horns
•
Electric horns
•
Multi sound horns
•
Musical horns
•
Novelty horns
•
Replacement
CNG Injection Parts
horns •
Siren horns
Horn accessories Braking System Lubrication System Brake system Specific Usage Lubricants •
•
Cooling brakes
•
Gear Lubes
•
Power brakes
•
Tube Lubes
•
Semi-
metallic Specific Usage Oils
brakes
•
Air Filter Cleaner
•
Air Filter Oil
•
Compressor Oil
•
Gear Oil
•
Multigrade Oil
•
Oil Additives
Air Brake Nylon
•
Oil Stabilizer
Hose
•
Racing Oil
•
Bleed Nipple
•
Truck Oil
•
Brake Air Duct
•
Brake
•
Servo brakes
•
Disc brakes
•
Drum brakes
•
Handbrakes
Brake components •
Backing
Brake
Backing
Plate •
Brake Booster
•
Brake
Babasabpatilfreepptmba.com
and
Greases
Pad •
Automotive Fluids
Booster
•
Gear Grease
•
Grease Caps
•
Grease Cup
•
Grease Nipple
•
Lithium-Based Page 28
C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki Hose •
Brake
Grease Chamber
Diaphragms •
Brake Cylinders
•
Brake Duct Hose
•
Brake
Lube Grease
•
Power
Steering
Fluid •
Steering Fluid
Hydraulic Fuel System Additives
Valve •
•
Brake
Light
Switch •
Brake Lines
•
Brake Pedal
•
Brake
•
Diesel Coolant
•
Diesel
Fuel
Additives •
Fuel
Injector
Cleaner
Proportioning Valve •
Brake Pumps
•
Brake Roll Spring
•
Brake
•
Fuel Stabilizer
•
Fuel Treatments
•
Lead Substitute
Chamber
Wheel Studs Gauges
Babasabpatilfreepptmba.com
Gaskets and Seals
Page 29
C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki Individual Gauges/ Kits Differential Gaskets and •
Compression
Seals
Testers
•
Axle Seal
•
Digital Gauge Sets
•
Axle Seal Kit
•
Digital Gauges
•
Carrier Gasket
•
Feeler Gauges
•
Differential Seal
•
Fuel Gauges
•
Pinion Seal
•
Fuel
Pressure Engine Gaskets and Seals
Gauges •
Fuel
System
Testers •
Gauge Kits
•
Level Oil Gauge
•
Oil
Bearing Seals
•
Engine Gasket Sets
•
Oil Pan Gaskets
•
Valve
Performance
•
Valve Stem Seals
•
Water
•
Temperature
•
Vacuum Gauge
•
Vacuum
and
Pressure Test Kits
Fuel
Head
System
Supply
Gaskets •
Carburetor Mounting Gaskets
Gauge Accessories •
Degree Wheels
•
Dial Bore Gauges
•
Digital Scales
•
Gauge Dash
•
Gauge
•
Fuel Pump Gaskets
•
Carburetor Gaskets
Automobile
Cooling
System Gaskets
Wiring
Harnesses Pressure
Cylinder Gaskets
Gauges
•
Pump
Gaskets
Computers •
Cover
Gaskets
Pressure
Gauge •
•
•
Exhaust
Flange
Gaskets Gauge
Adapters Automotive Meters Babasabpatilfreepptmba.com
•
Thermostat Gaskets
•
Valve
Holder
Gaskets Page 30
C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki Lighting System Headlights
Exhaust System Exhaust Pipes
Halogen
•
Down Pipes
Headlights
•
Exhaust Flex Pipes
Headlight
•
H Pipes
Accessories
•
Shielded Side Pipes
•
Headlight Covers
•
Side Pipes
•
Headlight
•
Side Tubes
Wiring Harnesses
•
Starter Tubes
•
Headlight Trim
•
Tail Pipes
•
Headlight Wiring
•
X Pipes
Harnesses
•
Y Pipes
•
•
Plug
Tail Lights •
Exhaust
Halogen
Clamps
and
TailBrackets
Lights
•
Air Line Clamps
•
Tail Lamp Holder
•
Band Clamps
•
Tail Light Covers
•
Body
•
Tail Light Plug
•
Mounting
Clamps
Wiring Harnesses
•
Muffler Clamps
Tail Light Wiring
•
Saddle Clamps
Harnesses
•
Strap Clamps
•
U-Bolt Clamps
Side Lights •
Colored
SideHeat Protection Products
Lights •
Halogen Lights
Bumper
Lights
Side
•
Exhaust Wrap
•
Heat Shields
•
Heat Sleeving
•
Heat Tape
•
Hose
Heat
Protection Interior Lights •
Dome Light
Babasabpatilfreepptmba.com
•
Insulator Mats
•
Thermal
Barrier Page 31
C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki •
Instrument
Coating
Displays •
Key Light
•
Map Light
Catalytic Converters •
Oxidation Catalyst
•
Reduction Catalyst
Auxiliary Lights •
Off Road Lights
•
Fog
Lamps/
Lights •
Truck Bed Lights
•
Compact Lights
Light Accessories •
Light Bars
•
Roll Bars
•
LED Lights
•
Neon Lights
•
Light Covers
•
Lights and Lenses
•
Roll
Bars
Light Bars
Headers •
Header Bolts
•
Header Reducers
Mufflers and Resonators •
Insert Cones
•
Muffler Tips
•
Welded Mufflers
Full Exhaust Systems •
Diesel
Exhaust
System
and
•
Tubular
Exhaust
Systems Air Components •
Air Hose Kit
•
Air Hoses
•
Air Tube Adapter
•
Air Tube Seal
•
Air Tubes
•
Flex Tube
Suspension and Steering Transmission System
Babasabpatilfreepptmba.com
Page 32
C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki Shock Absorbers
Clutch
Adjustable
•
Clutch Cables
Controllers
•
Clutch Discs
•
Air Shocks
•
Clutch Fork
•
Dust Cover Boots
•
Clutch Fork Pivot
•
Gas Shocks
•
Rubber
•
Clutch Hose
Cushioning
•
Clutch Kits
•
Shock Bellows
•
Clutch Lever
•
Shock Bolt Kits
•
Clutch Lining
•
Shock Boots
•
Clutch
•
Shock
•
Balls
Mounting
Cylinder
Kit
•
Clutch Pedal
•
Shock Mounts
•
Clutch
•
Tube Shocks
Suspension Springs Air Springs
•
Leaf
Spring
Leaf Leaf
Release
•
Clutch Shoes
•
Clutch
Slave
Cylinder Spring
Hangers •
Clutch Lever
Clamps •
Release
Bearing •
•
Master
Spring
Shackles
•
Clutch Sockets
•
Clutch Spring
•
Fan Clutch
•
Pressure Plate
•
Pressure
•
Leaf Springs
•
Lift Springs
•
Lowering Springs
•
Racing Springs
•
Rubber Springs
•
Spring MountingAutomobile Transmission Kits
Steering Parts Babasabpatilfreepptmba.com
Plate
Fasteners •
Release Lever Pin
•
Release Lever Plate
•
Flywheel
•
Flywheel
Ring
Gears Page 33
C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki •
Rack and Pinion
•
Steering
Transmission
•
Steering Stabilizer
•
Steering Arm Kits
•
Steering Arms
•
Steering Boxes
•
Steering Damper
•
Steering Rack
•
Steering
Rack
Boot •
Automatic
Steering Shafts
•
Manual Transmission
Differential •
Differential Carrier Bearings
•
Differential Carriers
•
Differential Casing
•
Differential Clutches
Steering Columns •
•
Wiring
Steering Wheels Steering
Wheel
Pads Suspension System •
Active
•
Pinion Bearings
•
Pinion Supports
•
Ring Gear Fasteners
•
Ring Gear Spacers
•
Spider Gear
•
Spool/ Mini Spool
Transmission Axles
Suspensions •
Air Suspension
Suspension Joints •
Ball Joints
•
Steering U Joints
•
Axle Bearings
•
Axle Housing Ends
•
Drive Wheel
•
Front Axle
•
Rear Axle
•
Rear
Link
Axle
Assemblies
Control Arms •
Cross
Shafts
Connectors
•
Differential
Control
•
Wheel Bearings
Arms Gear Shifters Bushes Babasabpatilfreepptmba.com
•
Air Shifters Page 34
C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki •
Body Bushes
•
Shift Knobs
•
Bush Kits
•
Shift Lever
•
Control Arm
•
Shifter Cables
•
Bushes
•
Shifter Covers
•
Leaf
•
Shifter Fork
Spring
Bushes Automotive Suspension Coils
Gears
Gear Parts
•
Coil Over Shocks
•
Ball Bearings
•
Coil Over Springs
•
Cylindrical
•
Rear Coil Over Springs
Suspension Beams •
Pan Hard Bars
•
Sway
Bar
End
Links •
Sway Bars
•
Torsion Bars
•
Traction Bars
Suspension Links and Bolts •
Center Links
•
Drag Links
•
Drag Links Kits
•
J Bolts
•
Jam Nuts
•
Tie Rod Ends
•
Tie Rod Sleeves
•
Tie Rods
•
Differential Gears
•
Gear
•
Gear Box
•
Gear Couplings
•
Idler Gear
•
Needle
Roller
Bearings •
Pinions
•
Ring Gear
•
Roller Bearings
•
Shafts
•
Speed Reducers
•
Speedometer Gears
•
Spherical
Thrust
Bearings •
Sprockets
•
Steering Gears
•
Tapered
Roller
Bearing Tensioner
Pulley
Bearing
U Bolts •
Babasabpatilfreepptmba.com
Roller
Bearings
• •
and
Thrust
Needle Page 35
C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki Bearings
Wheels and Tyres Automotive Wheels
•
Timken Bearings
•
Transmission Gears
Fasteners Automotive Washers
•
Alloy Wheel
•
Bolt Lock Washers
•
Wire Wheel
•
Hardened Washers
Tires
and
WheelsAutomotive Nuts
Accessories
•
Hex Nuts
•
Plate Nuts
Valves
•
Point Nuts
•
Rim Screws
•
Self-Locking Nuts
•
Tire Covers
•
Stainless Steel Nuts
•
Valve Stems
•
Wheel Adapters
•
Wheel
•
Pressure
Relief
Center
Automotive Bolts •
Wheel Plugs
•
Wheel Spacers
•
Wheel Weights
Links
and Bolts
Caps •
Suspension
Screws •
Lens Screw
•
Socket Screw
Linkage Parts •
Drive Wheel/Axle
•
Tie Rod
•
Tie Rod End
Automotive Studs •
Engine Studs
Babasabpatilfreepptmba.com
Page 36
C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki •
Stainless
Steel
Studs Valves Valve Parts •
Valve Cover
•
Valve Cover Gasket
•
Valve Holder Gasket
•
Valve Lifter
•
Valve Ports
•
Valve Seals
Cooling System Valves
Water Cooling System
•
Check Valve
•
Air Blower
•
Combination
•
Coolant Hose
Valve
•
Radiator
Pressure
•
Exhaust Valve
•
Expansion Valve
•
Radiators
•
Intake Valve
•
Universal Radiators
•
Thermostat Valves
•
Water Inlet Pipes
•
Valve Covers
•
Water Necks
•
Valve Locks
•
Water Pipes
•
Valve
•
Water Return Pipes
•
Radiator Parts
•
Cooling Fans
•
Water Pumps
Spring
Retainers •
Valve
Spring
Shims •
Cap
Valve Spring and Retainer Kits
•
Valve Springs
•
Valve Stem Seal
•
Valve Parts
Water Cooling System Babasabpatilfreepptmba.com
A/C Parts •
A/C Clutch
•
A/C Conversion Kit
•
A/C Evaporator
•
A/C Hose
•
A/C Kits Page 37
C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki •
Air Blower
•
Coolant Hose
•
Radiator Pressure
•
A/C Relay
Cap
•
A/C Sensors
•
Radiators
•
A/C
•
Universal
•
A/C
Pressure
Switch
Temperature
Tube
Radiators
•
A/C Thermostat
•
Water Inlet Pipes
•
A/C Valves
•
Water Necks
•
A/C Compressor
•
Water Pipes
•
Water
Return
Pipes •
Radiator Parts
Engine Cooling Fluids •
A/C Coolants
•
A/C Gas
•
Cooler
Fooger
Corrosion Inhibitors •
Engine Coolants
•
Hydraulic
Oil
Cooler •
Oil Coolers
•
Fuel Coolers
Engine
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki Engine Block •
Connecting Rod
Engine
Block
•
Gasket •
Engine Main
Block
•
Bearing
Main Bearings
•
Main Cap
•
Cylinder Liners
•
•
•
Tappet
Aluminum
•
Rocker Arms
Cylinder Head
•
Valve
•
Cylinder Head
•
•
Cylinder
•
Cylinder
Head Head
Mounting Bolts Cylinder
Head
•
Head
Studs Cylinder
Head
Conditioner
•
Alternator Brackets
•
Power
Steering
Brackets Engine Belts and Pulleys •
Accessory Belts
•
Automotive
Washers
V-
ribbed Belt
•
Valve Guide
•
Valve Seat Inserts
•
Valve Seats
•
Cylinder
Babasabpatilfreepptmba.com
Air Brackets
Stud Kit Cylinder
Valves
Engine Brackets
Head
Plugs Cylinder
Timing
System
Fasteners
•
Small End Bearing
Push Rods
Cast Iron
•
Rod
Valvetrain
•
•
Connecting
•
Cylinder Head
•
Rod
Washers
•
•
Connecting Bolts
Housing
•
Rod
Bearings
Gasket Kit •
Connecting
Head
•
Camshaft Pulley
•
Crankshaft Pulley
•
Idler Pulley
•
Pulley Kits Page 39
C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki Gaskets
•
Piston •
Water Pump Pulleys
Engine Belts and Pulleys Compression
•
Accessory Belts
Piston
•
Automotive
Rings
Oil Control Piston
V-
ribbed Belt
Rings
•
Camshaft Pulley
•
Piston Pin
•
Crankshaft Pulley
•
Piston Pin Bush
•
Idler Pulley
•
Piston Rings
•
Pulley Kits
•
Piston Valve
•
Water Pump Pulleys
Camshaft •
Bush
Harmonic Balancers Set
for
•
Timing Tape
Camshaft •
Cam Follower
•
Cam Lobes
•
Camshaft Bearing
•
Camshaft Bolts
•
Camshaft Nut
•
Camshaft
Engine Oil System •
Engine Oil
•
Engine Oil Cooler
•
Engine Oil Drain Plug
Push
•
Spacer Ring
Crankcase •
Breather Tube
•
Crankshaft
Oil
Filler
Cap
Rod •
Engine
•
Engine Oil Filter
•
Engine Oil Gaskets
•
Two Stroke Engine Oil
Assembly Bearings •
Crankshaft Bearings
•
Oil Dipstick
•
Oil Drain Plug
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki Crankshafts •
Counter
Balance
Plates •
Crank Pin
•
Crankshaft Bearing
•
Crankshaft
Oil
Seal •
Crankshaft Vibration Dampers
•
Thrust Bearing
Motorcycle/ Two Wheeler Parts Motorcycle Fuel SupplyMotorcycle System •
Motorcycle
Air
•
Helmet Lock
•
Lug Wrench
•
Motorcycle
Motorcycle Chassis Motorcycle Headlights Motorcycle Apparel and Helmets •
Leather Jackets •
Helmets
•
Riding Gloves
Fluid •
Scooter Lock
•
Side Box Lock
•
Tire Irons
Tires •
Motorcycle
Wheel
Spokes Motorcycle
Chains
Electrical
Parts •
Brake
Motorcycle Wheels and
Motorcycle
Motorcycle
and
Accessories
Filter
•
Tools
Motorcycle Motorcycle
Braking
System
Ignition Switch Babasabpatilfreepptmba.com
Page 41
C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki •
Motorcycle
•
Switches
Motorcycle
Brake
Calipers
•
Spark Plug Covers
•
Spark Plug Wires
•
Motorcycle
Brake
Drums
and
Sprockets Motorcycle
Engine
•
Parts •
Motorcycle
•
Motorcycle
•
Motorcycle
Kick
•
•
Motorcycle
Brake
•
Motorcycle Master
•
Brake
Motorcycle
Cylinder
Brake System Bolts/
Pistons and Rings •
Brake
Shoes
Shaft •
Motorcycle Pads
Kick
Levers •
Brake
Kit Carburetor
•
Motorcycle
Nuts
Motorcycle Shaft Ends
Motorcycle
Replacement
and Steering
Suspension
Cylinders
•
Motorcycle Fork
Throttle Cable
•
Motorcycle
Shock
Absorber Motorcycle
Exhaust
•
Parts
Absorber
Mounting Parts •
(1.4)
Shock
Steering Stem
MARUTI UDYOG LIMITEDMaruti Udyog Ltd is one of India's leading automobile manufacturers and the market leader in the car segment, both in terms of volume of vehicles sold and revenue earned. 18.28% of the company is owned by the government, Babasabpatilfreepptmba.com
Page 42
C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki and 54.2% by Suzuki of Japan. The Indian government held an Initial Public Offering of 25% of the company in June of 2003. The company annually exports more than 30,000 cars and has an extremely large domestic market in India selling over five hundred thousand cars annually. Maruti 800, till 2004, was the India's largest selling compact car ever since it was launched in 1983. More than a million units of this car have been sold worldwide so far. Currently, Maruti Alto tops the sales charts. Due to the large number of Maruti 800s sold in the Indian market, the term "Maruti" is commonly used to refer to this compact car model. Till recently the term "Maruti", in popular Indian culture, was associated to the Maruti 800 model. The largest selling car from Maruti's stable, Maruti 800 In the order they were launched: •
Maruti 800: Launched 1983. Largest selling car in India, till 2004.
•
Maruti Omni: Launched 1984.
•
Maruti Gypsy: Launched 1985.
•
Maruti 1000: Launched 1990
•
Maruti Zen: Launched 1993 with a facelift in 2003.Production ended in 2006.
•
Maruti Esteem:Launched 1994
•
Maruti Wagon-R:Launched 1999 Modified 2006
•
Maruti Baleno:Launched 1999
•
Maruti Alto:Launched 2000. Currently the largest selling car in India
•
Maruti Grand Vitara:Launched 2003
•
Maruti Grand Vitara XL-7
•
Maruti Versa: Launched 2004
•
Maruti Swift: Launched 2005
•
Maruti Zen Estilo Launched in 2006
•
Maruti Swift Diesel Launched in 2007
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Page 43
C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki Services offered •
Authorized Service Stations- Maruti is one of the companies in India which has unparalleled service network. To ensure the vehicles sold by them are serviced properly Maruti had 1545 listed Authorized service stations and 30 Express Service Stations on 30 highways across India.
•
Maruti Insurance- Launched in 2002 Maruti provides vehicle insurance to its customers with the help of the National Insurance Company, Bajaj Allianz, New India Assurance and Royal Sundaram. The service was set up the company with the inception of two subsidiaries Maruti Insurance Distributors Services Pvt. Ltd and Maruti Insurance Brokers Pvt. Limited.
•
Maruti Finance- To promote its bottom line growth, Maruti launched Maruti Finance in January 2002. Prior to the start of this service Maruti had started two joint ventures Citicorp Maruti and Maruti Countrywide with Citi Group and GE Countrywide respectively to assist its client in securing loan. Maruti tied up with ABN Amro Bank, HDFC Bank, ICICI Limited, Kotak Mahindra, Standard Chartered Bank, and Sundaram to start this venture including its strategic parnters in car finance. Again the company entered into a strategic partnership with SBI in March 2003. Since March 2003, Maruti has sold over 12,000 vehicles through SBI-Maruti Finance. SBI-Maruti Finance is currently available in 166 cities across India.
•
Maruti TrueValue- Maruti True Value is a service offered by Maruti Udyog to its customers. It is a market place for used Maruti Vehicles. One can buy, sell or exchange used Maruti vehicles with the help of this service in India
•
N2N Fleet Management- N2N is the short form of End to End Fleet Management and provides lease and fleet management solution to corporates. Its impressive list of clients who have signed up of this
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Page 44
C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki service include Gas Authority of India Ltd, DuPont, Reckitt Benckiser, Sona Steering, Doordarshan, Singer India, National Stock Exchange and Transworld. This fleet management service include end-to-end solutions across the vehicle's life, which includes Leasing, Maintenance, Convenience services and Remarketing. •
Accessories- Many of the auto component companies other than Maruti Udyog started to offer components and accessories that were compatible. This caused a serious threat and loss of revenue to Maruti. Maruti started a new initiative under the brand name Maruti Genuine Accessories to offer accessories like alloy wheels, body cover, carpets, door visors, fog lamps, stereo systems, seat covers and other car care products. These products are sold through dealer outlets and authorized service stations throughout India.
•
Maruti Driving School
•
Exports- Maruti Exports Limited is the subsidary of Maruti Udyog Limited with its major focus on exports and it does not operate in the domestic Indian market. The first commercial consignment of 480 cars were sent to Hungary. By sending a consignment of 571 cars to the same country Maruti crossed the benchmark of 3,00,000 cars. Since its inception export was one of the aspects government was keen to encourage. Every political party expected Maruti to earn foreign currency.
Angola, Benin, Djibouti, Ethiopia, Europe, Kenya, Morocco, Sri Lanka, Uganda, Chile, Guatemala, Costa Rica and El Salvador are some of the markets served by Maruti Exports
Key Competitors•
Tata Motors
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Page 45
C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki •
Hyundai India
•
Ford India
•
FIAT India
•
General Motors India
Pride Pointers•
India’s largest automobile company
•
MUL Rolls out one car every 43 second.
•
Around 4 million people in India are proud to own maruti cars.
•
The highest installed production capacity
•
More than 35,000 trained technicians for customer support.
•
Largest Sales network-270 sales outlets
•
Largest service networks- 359 dealers workshop
•
Cities covered by sales- 172
•
Cities covered by service- 922
•
Spare Parts Store- 26
•
MGP Shopee- 11
•
True Value network- 127 outlets
Some Milestones1983- Launched, hence bringing the first revolution in the Indian car market in terms of•
Technology
•
Availability- production Capacity
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki •
Fuel Efficiency
•
Choice of colour
•
Shape May- 1993, Zen the world car unvieled at a world premier.
•
November- 1994, Esteem the first luxury car on Indian roads launched
•
December- 1999, Baleno, the top end of the luxury car launched.
•
March-2000 WagonR the original tall boy launched.
•
September-2000, Alto launched in three variants
•
October-2001, Versa, India’s first MPV launched in three variants
•
April-2002 Grand Vitara, the SUV launched.
Some Milestones in Exports •
MUL Export cars to more than 100 countries.
•
India’s largest exporter of completely built cars (CBU) during 20012002 both in terms of volume and value.
•
Cumulative export sales crossing the 2.5 lakh mark, far more than any car company in the country.
(1.5)
RNS MOTORS - HUBLI
Maruti's no 1 dealer - RNS Motors HUBLI: Twin-city based RNS Motors, the dealer of Maruti cars has emerged as the leading dealer in the country.
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki M Sunil Shetty, CEO of RNS Motors, in a release said RNS Motors, a part of R N Shetty Group of Companies has achieved the top slot for the third consecutive year in a row. RNS Motors has four branches two in Bangalore and one each in Hubli, Murudeshwar and Bijapur.
Genuine Parts and Accessories Maruti Suzuki Genuine parts are priced very competitively and offer a customer best value for money and quality. Each product goes through a series of rigorous quality measures and reaches a customer at its best. Many of these items are imported
from
Suzuki,
Japan.
Maruti Genuine Accessories (MGA) offer high quality accessories at competitive prices. Every MGA item has perfect mechanical and electrical compatibility with the vehicle and offers you unmatched performance.
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Page 48
C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki ITEM
THE MGA ADVANTAGE
Alloy Wheels
Perfect Match with vehicle. Safe and reliable. Virgin Aluminium from ISO certified sources. 100% X-Ray tested. Endurance tested. Excellent finish. Better cooling. Better Braking efficiency.
\ Body Cover
High Quality imported Fabric. Water-resistant. 1-Year Warranty. UV Ray protection (UV rays cause paint fading). Very light and easily handled. Matches body profile perfectly. Clamp mechanism. Comes in convenient carry bag.
Carpets
Imported materials used. Perfectly fits the contour of vehicle floor. Attractive designs, matching the interior. Odour free. Fire resistant. Fully Washable. Anti Slip mechanism to prevent slipping on floor. Special thread interlocking. Dust absorbing. Reinforced cushioning at drivers area to prevent balding.
Door Visors
Perfect fit with vehicle profile. Unique attachment provided for strong fit. Suzuki (Japan) product. Weatherproof. Offers protection from sun-rain. Long lasting and unlike other visors, do not become brittle or crack.
Fog Lamps
Comes with complete electric wiring, protection relay, switch and lamps. Electrically compatible with the vehicle electrical systems, therefore perfectly safe for the vehicle. No need to cut / splice original vehicle wires, clip-on mechanism. Perfect fit mechanically. Tested for long distance visibility. Beam adjustment screws.
\ Made from high quality virgin material. Flexible and wear resistant. Matches profile of the bumper perfectly. Best Aesthetics. Sophisticated design. Absorbs impacts (thus protecting bumper) if mud flaps hit any speed breaker / pothole. Heat Cycle and UV Ray tested. Complete protection from mud splash.
\Mud Flaps
Made from high quality virgin material. Perfect fit on the vehicle floor. Wear resistant, durable and crack proof. Rubber &Odour free. Anti-slip design to resist slippage on floor. Heat Cycle and UV Ray tested. Environment friendly. Ozone Designer Mats compliance. PVC "Designer" Mats in attractive multi colours are also available. These are manufactured through a special imported process.
\Stereo System
Security System
Electrically compatible with vehicle electrical system, therefore perfectly safe for the vehicle. No cutting / splicing of original wiring on vehicle needed (clamp-on system). High Quality sound and wide features. Easy installation. Tested over 50,000 Kms. Durable. Approved by Suzuki, Japan. High Quality speakers & antenna.
Many Advanced Features from complete vehicle protection. Electrically compatible with vehicle electrical system, therefore perfectly safe for the vehicle. No cutting / splicing of original wiring on vehicle needed (clamp-on system). 3-Years Warranty.
Spoilers
Designed by experts to perfectly match the vehicle profile. Gives the best aerodynamic and sporty look. Best fit. Special high strength and low weight materials used. If light provided, the electricals are perfectly compatible with the vehicle electrical systems. Excellent surface finish.
Seat Covers
Leather Seat Covers are made from genuine Italian seat covers. In Fabric Seat covers, the best quality fabric used. High levels of craftsmanship. Perfect fit and finish. Matches interiors. Abrasion tested. Same quality as those fitted from factory.
Body Polish:(protects paint, removes dirt, etc). Glass Cleaner:(cleans windshield, removes stains). Shampoo: Car CareProducts (removes grease, stains, etc; protects paint). Tyre Polish: (protects tyre, keeps tyre clean). Upholstery cleaner (cleans & protects car interior upholstery). Dashboard Shiner (keeps dashboard sparkling clean and does not attract dust)
Others
Besides these there are a host of other accessories. Warning Buzzer Assembly warns a driver when the door is open and reminds him to fix the seat belt. There are high quality rear parcel tray made of reinforced PP, MGA Heater kits, Shining Gold Emblems, Different Fragrance of Perfumes, Swiss army knives & lot more.
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki The Organization Structure and the DepartmentsManaging director
General Manager
True Value
Manager M&S
Service
Service Repair
Body Repair
PDI
Customer Care
Front Office
Spares
Service Advisor
Service Advisor
Superviso r
Customer Care Executive
Asst Manage r
Asst Spares
Tele ph operator
Superviso r
Superviso r
Mechanic
Front Office Exe
Executi ve
Hostess
Tech advisor
Showro om in charge Executi
Booking executive
Mechanic
Telemarketin g executive
Technical Advisor
Cashier
Mechanic
Delivery executive
Sales In charge
Procurement In charge
Driver
Sales Executive
Attender DEO
Evaluation
Mechanics
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Page 50
C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki
Contents Project details
Rational behind the choice of the project
Utility of the project
Methodology adopted
Data collection method
Sampling process.
Sample size determination.
Findings and conclusion
Findings
Recommendations & suggestions
Conclusion
Recommendations
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki
Utility or Proposed out comes and benefits of he study This project was an opportunity for Me to study about MGA, even will help the company at various information regarding.
Awareness of MGA brands in twin city and also the awareness of RNS
Motors.
Importance given to aesthetics while purchasing the car accessory.
Importance given to brand name while purchasing.
Importance given to the price while purchasing a car accesssory.
Impact of Advertisement while purchasing a car accessory.
Influence for the purchase of a car accessory.
Importance given to mileage, safety, power, color etc while purchasing
accessory.
Interested customers for MGA.
Customer satisfaction level with the existing MGA product.
From this information company can come to know various factors affecting the sales of the automobiles accessory and this also help to go into potential customer and sell the product effectively.
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki PROJECT TITLE
“ C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h specific reference to Cars from Maruti Suzuki.”
PROBLEM DEFENITION “ T o s t u d y t h e a t t i t u d e t o w a r d s br a n d e d a c c e s s o r i e s w i t h specific reference to cars from Maruti Suzuki.”
Sub-objective; 4 . I n f l u e n c i n g f a ct o r f o r b u y i n g b e h a v i o r . 5. Attitude towards branded accessories. 6. Other substitutes with reference to brand.
RESEARCH METHODOLOGY: Data source: Primary Data: Through Questionnaire Secondary Data: R.N.S Motors’s Record & Report, & Websites. Sample size: 100 customers of R.N.S Motors Pvt. Ltd. \Area Covered for research: Only in Hubli City. Sampling Procedure: Random sampling method from available database.
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki PURPOSE OF THE STUDY:
The purpose of the study is to get practical knowledge, get experience and also to know the various challenges that are faced in the corporate world. The main intention of choosing this topic is to study/to know
Customer’s perceptual factors towards branded accessories from Maruti Udyog Ltd.
This project helps to organization to improve the quality of the services.
It will help to know the overall performance of Maruti genuine accessories.
From this project we will come to know the satisfaction level of customers using maruti genuine accessories.
Hence a questionnaire is formulated so as check Consumer Attitude towards Branded Accessories with specific reference to Cars from Maruti Suzuki.
Conclusion-
From the research conducted here we can come to the conclusion that many car users are not particular of buying the accessory from one particular dealer , as many prefer it to buy from other retailers other than from company out let. Here 65% of people buy accessory from others rather from company, only 35% of people know about MGA. According to the research conducted 70% of the respondents say that quality is the first thing which comes to their mind while making buying decisions of accessories for their car. Whereas 22% of respondents say that they are not much keen about the quality as concerned to accessories to their cars. As per the research results the influencer for many of the respondents are self influenced whereas only 20% of the respondents consider their family members Babasabpatilfreepptmba.com
Page 54
C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki suggestions while buying car accessories. 33% of the respondents say friends are the influencers for them while making buying decisions of car accessories. Performance is the first factor considered by most car users while buying accessory. 22% of the respondents buy accessories for the purpose of convenience while 27% of the respondents think that cost is the most considerable factor for decisions on accessory. Whereas a few of the respondents feel that brand is the main factor of accessory buying decision. According to the research 27% of the respondents prefer branded accessories whereas 31% of them are more inclined towards branded accessories while 43% of them are not much concerned about the brand instead they buy the accessory that is easily and cost effectively available. As per the research 27% of the respondents prefer branded accessories whereas 31% of them are more inclined towards branded accessories while 43% of them are not much concerned about the brand instead they buy the accessory that is easily and cost effectively available. Branded accessories are somewhat more expensive when compared to unbranded 39% of the respondents have agreed with this statement whereas the next 31% respondents say branded accessories are expensive. The s tudy helped me gain valuable ins ights in O pportunit y A nal ys is and Cons umer Behavior, tow ards potentia l for M GA . This proj ect titled has been a know ledge gaining experienc e for me. B y interac ting w ith the res pondents and mak ing vis its to the cus tomers . I have been able to unders tand that unders tanding cus tomers is an art and it takes a very s trong brand imag e for a co mpan y to retain its elf in the market. The res ults of the surve y proved to be both encouraging and partl y dis couraging too. The res pondents w ere not ver y pos itive aboutM G A , which w as quite dis couraging and a negative s ign for the comp an y. Babasabpatilfreepptmba.com
The s egment for w hich MA RU TI Page 55
C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki s hould cater to is a price s ens itive s egment, s o as the organization s hould focus on highlighting the additiona l perquis ites that the y w ould provide w ith the car, it is going to bond w ell w ith the targeted market. Though there are man y compe titors in the market for this s egment, the compan y has an advantage, but s till it cannot rule out the local dealer s . But I believe that M A RU TI has what it takes to become a na me to reckon w ith in the mark et and I offer my bes t w is hes for the s ame and hope that my w ork w ill be of some us e for the compan y. The
res earch
w as
taken
looking
to
the
s cope
in
the
Indian
auto mobil e indus tr y. Thus the MG A differentia ted the ms elves from there compe titors to promote their products and tr y to make their mark et monopo l y in the acces s or y mark et. The res earch s hows the people are interes ted to know about the M GA . The potentia l for M GA in tw in cit y. This indicat es an opportunit y for RN S Motors in the Indian automob ile indus try. The MA RU TI have to concentrat e on promot ional activiti es and differentia ting their product. S chemes & offers given by the comp an y influence the cus tomer to change their decis ion
Babasabpatilfreepptmba.com
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki RECOMMENDATION Create more awareness of the Maruti Genuine Accessory. Company should concentrate on the marketing aspects of accessory. Along with Local dealer should conduct demonstration and exposure of accessory for existing car owners and potential customers. Dealer should co-ordinate with company to conduct exhibition for all types of Maruti models accessory manufactured and marketed by MGA. Create more awareness of the dealers in the located city. Comparing the price factors the MGA is too high from other local accessory provider; company has to take some actions for the convenience of the customers. Create more advertisements in the local market. Maintain Customer Database and follow-up for the new products launch and promotion activities.
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki
Frequency Statistics 2.from whom do you buy the accessories N Valid 100 Missing 0 2.from whom do you buy the accessories
Valid
dealer others Total
Frequency 35 65 100
Percent 35.0 65.0 100.0
Valid Percent 35.0 65.0 100.0
Cumulative Percent 35.0 100.0
70
60
50
Count
40
30 dealer
others
2.from whom do you buy the accessories
From the research conducted here we can come to the conclusion that many car users are not particular of buying the accessory from one particular dealer , as many prefer it to buy from other retailers other than from company out let. Here 65% of people buy accessory from others rather from company, only 35% of people know about MGA.
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki Frequencies
Statistics 3.Quality is the first thing comes to mind when buying accessory for your car N Valid 100 Missing 0 3.Quality is the first thing comes to mind when buying accessory for your car
Valid
yes always sometimes Total
Frequency 8 70 22 100
Percent 8.0 70.0 22.0 100.0
Valid Percent 8.0 70.0 22.0 100.0
Cumulative Percent 8.0 78.0 100.0
80
60
40
Count
20
0 yes
always
som etim es
3. Quality is the first thing comes to mind when buying accessory for yo
70% of the respondents say that quality is the first thing which comes to their mind while making buying decisions of accessories for Babasabpatilfreepptmba.com
Page 59
C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki their car. Whereas 22% of respondents say that they are not much keen about the quality as concerned to accessories to their cars.
Babasabpatilfreepptmba.com
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki Frequencies
Statistics 4.who is the main influencer for you while buying accessory for your car N Valid 100 Missing 0 4.who is the main influencer for you while buying accessory for your car
Valid
self family member friends Total
Frequency 47 20 33 100
Percent 47.0 20.0 33.0 100.0
Valid Percent 47.0 20.0 33.0 100.0
Cumulative Percent 47.0 67.0 100.0
50
40
30
Count
20
10 self
family member
friends
4. who is the main influencer for you while buying accessory for your ca
The influencer for many of the respondents are self influenced whereas only 20% of the respondents consider their family members suggestions while buying car accessories. 33% of the respondents say friends are the influencers for them while making buying decisions of car accessories.
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Page 61
C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki
Frequencies
Statistics 5.what do you consider while buying accessory for your car N Valid 100 Missing 0 5.what do you consider while buying accessory for your car
Valid
brand cost convenience performance Total
Frequency 8 27 22 43 100
Percent 8.0 27.0 22.0 43.0 100.0
Valid Percent 8.0 27.0 22.0 43.0 100.0
Cumulative Percent 8.0 35.0 57.0 100.0
50
40
30
20
Count
10
0 brand
cost
convenience
performance
5. what do you consider while buying accessory for your car
Performance is the first factor considered by most car users while buying accessory. 22% of the respondents buy accessories for the purpose of convenience while 27% of the respondents think that cost is the most considerable factor for decisions on accessory. Whereas a few of the respondents feel that brand is the main factor of accessory buying decision. Babasabpatilfreepptmba.com
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki
Babasabpatilfreepptmba.com
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki Frequencies
Statistics 6.Are branded accessory most preferred ones N Valid 100 Missing 0 6.Are branded accessory most preferred ones
Valid
strongly agree agree cant say Total
Frequency 26 31 43 100
Percent 26.0 31.0 43.0 100.0
Valid Percent 26.0 31.0 43.0 100.0
Cumulative Percent 26.0 57.0 100.0
50
40
Count
30
20 strongly agree
agree
cant say
6. Are branded accessory most preferred ones
27% of the respondents prefer branded accessories whereas 31% of them are more inclined towards branded accessories while 43% of them are not much concerned about the brand instead they buy the accessory that is easily and cost effectively available.
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki Frequencies
Statistics 7.Unbranded accessories are less popular when compared with branded accessory N Valid 100 Missing 0
7.Unbranded accessories are less popular when compared with branded accessory
Valid
strongly agree agree cant say disagree strongly disagree Total
Frequency 8 18 52 10 12 100
Percent 8.0 18.0 52.0 10.0 12.0 100.0
Valid Percent 8.0 18.0 52.0 10.0 12.0 100.0
Cumulative Percent 8.0 26.0 78.0 88.0 100.0
60
50
40
30
20
Count
10
0 strongly agree
cant say agree
strongly disagree disagree
7. Unbranded accessories are less popular when compared with branded acc
27% of the respondents prefer branded accessories whereas 31% of them are more inclined towards branded accessories while 43% of them are not much concerned about the brand instead they buy the accessory that is easily and cost effectively available.
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki
Babasabpatilfreepptmba.com
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki Frequencies
Statistics 8.Are branded accessories less eye appealing when compared with unbranded ones N Valid 100 Missing 0
8.Are branded accessories less eye appealing when compared with unbranded ones
Valid
cant say disagree strongly disagree Total
Frequency 78 10 12 100
Percent 78.0 10.0 12.0 100.0
Valid Percent 78.0 10.0 12.0 100.0
Cumulative Percent 78.0 88.0 100.0
100
80
60
40
Count
20
0 cant say
disagree
strongly disagree
8. Are branded accessories less eye appealing when compared with unbrand
10% of the respondents disagree and 12% of the respondents strongly disagree on the point that branded accessories are less eye appealing when compared with unbranded
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki Frequencies
Statistics 9.Are branded accessories more expensive when compared to unbranded accessories N Valid 100 Missing 0 9.Are branded accessories more expensive when compared to unbranded accessories
Valid
yes somewhat expensive not always Total
Frequency 20 39 31 10 100
Percent 20.0 39.0 31.0 10.0 100.0
Valid Percent 20.0 39.0 31.0 10.0 100.0
Cumulative Percent 20.0 59.0 90.0 100.0
50
40
30
20
Count
10
0 yes
somewhat
expensive
not always
9. Are branded accessories more expensive when compared to unbranded acc
Branded accessories are somewhat more expensive when compared to unbranded 39% of the respondents have agreed with this statement whereas the next 31% respondents say branded accessories are expensive.
Babasabpatilfreepptmba.com
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki Frequencies
Statistics 10.Does unbranded accessories worth to buy N Valid 100 Missing 0 10.Does unbranded accessories worth to buy
Valid
strongly agree agree cant say disagree Total
Frequency 17 9 41 33 100
Percent 17.0 9.0 41.0 33.0 100.0
Valid Percent 17.0 9.0 41.0 33.0 100.0
Cumulative Percent 17.0 26.0 67.0 100.0
50
40
30
20
Count
10
0 strongly agree
agree
cant say
disagree
10. Does unbranded accessories worth to buy
33% of the respondents do not prefer unbranded accessories while 41% of them are not much concerned about brands.
Babasabpatilfreepptmba.com
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki Frequencies
Statistics 11.Are unbranded accessories inferior than branded ones N Valid 100 Missing 0
11.Are unbranded accessories inferior than branded ones
Valid
yes some time cant say not always no Total
Frequency 8 39 31 10 12 100
Percent 8.0 39.0 31.0 10.0 12.0 100.0
Valid Percent 8.0 39.0 31.0 10.0 12.0 100.0
Cumulative Percent 8.0 47.0 78.0 88.0 100.0
50
40
30
20
Count
10
0 yes
some time
cant say
not alw ays
no
11. Are unbranded accessories inferior than branded ones
39% of the respondents consider unbranded accessories sometimes inferior than branded ones. While 31% of them are not much concerned about the quality aspects of an accessory. Babasabpatilfreepptmba.com
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki
no 12.00 / 12.0%
yes 8.00 / 8.0%
not alw ays 10.00 / 10.0%
some time 39.00 / 39.0%
cant say 31.00 / 31.0%
Babasabpatilfreepptmba.com
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki Frequencies
Statistics 12.Do you know any other accessory manufacturer and seller other than maruti genuine accessory N Valid 100 Missing 0 12.Do you know any other accessory manufacturer and seller other than maruti genuine accessory
Valid
yes no Total
Frequency 26 74 100
Percent 26.0 74.0 100.0
Valid Percent 26.0 74.0 100.0
Cumulative Percent 26.0 100.0
80
70
60
50
40
Count
30
20 yes
no
12. Do you know any other accessory manufacturer and seller other than m
A major of 74% of the respondents say that they do not know any other accessory manufacturer of seller other than genuine Maruti .
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki Frequencies
Statistics 13.Are you satisfied with the performance and usage of your present accessory N Valid 100 Missing 0 13.Are you satisfied with the performance and usage of your present accessory
Valid
yes satisfactory neutral Total
Frequency 47 41 12 100
Percent 47.0 41.0 12.0 100.0
Valid Percent 47.0 41.0 12.0 100.0
Cumulative Percent 47.0 88.0 100.0
50
40
30
20
Count
10
0 yes
satisfactory
neutral
13. Are you satisfied with the performance and usage of your present ac
47% of the respondents are satisfied with the performance and usage of their present accessory while 41% of them are not really very satisfied with it.
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki Frequencies
Statistics 15.Do you have any maruti genuine accessory N Valid 100 Missing 0 15.Do you have any maruti genuine accessory
Valid
yes no Total
Frequency 26 74 100
Percent 26.0 74.0 100.0
Valid Percent 26.0 74.0 100.0
Cumulative Percent 26.0 100.0
80
70
60
50
40
Count
30
20 yes
no
15. Do you have any maruti genuine accessory
74% of the respondents say that they do not have any genuine Maruti accessory while only 26% of them have the genuine accessory.
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki Frequencies
Statistics 16.whom do you prefer to fit accessory in your car N Valid 100 Missing 0 16.whom do you prefer to fit accessory in your car Frequency Valid
company trained mechanic favourite mechanic Total
Percent
Valid Percent
Cumulative Percent
26
26.0
26.0
26.0
74 100
74.0 100.0
74.0 100.0
100.0
80
70
60
50
40
Count
30
20 company trained mech
favourite mechanic
16. whom do you prefer to fit accessory in your car
74% of the respondents prefer their favorite mechanic to fit or fix accessory in there car whereas only 26% respondent prefer company mechanic to fix the accessory.
Babasabpatilfreepptmba.com
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki
company trained mech 26.00 / 26.0%
favourite mechanic 74.00 / 74.0%
Babasabpatilfreepptmba.com
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki
QUESTIONNAIRE
Name Occupation Age Cell number Annual income Car model / type
1. What accessories do you have in your car please tick them in the below mentioned table. Item Alloy wheels Body covers Carpet Door visor Fog lamps Mud flaps Rubber
Yes
No
designer mat Stereo system Security system Spoilers Seat covers Car care products
Babasabpatilfreepptmba.com
Page 77
C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki Others
specify-………………………………………
…………………………………………………………………………… …………………………………
2. from whom do you buy the accessories Dealer Others 3. Quality is the first thing comes to mind when buying accessory for your car Yes Always Some times Not always No 4. who is the main influencer for you while buying accessory for your car Self Family members Friends Mechanic Dealer 5. what do you consider while buying accessory for your car Brand Cost Babasabpatilfreepptmba.com
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki Convenience Performance 6. Are branded accessory most preferred ones Strongly agree Agree Cant say Disagree Strongly disagree 7. Unbranded accessories are less popular when compared with branded accessory Strongly agree Agree Cant say Disagree Strongly disagree 8. Are branded accessories less eye appealing when compared with unbranded ones Strongly agree Agree Cant say Disagree Strongly disagree
Babasabpatilfreepptmba.com
Page 79
C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki 9. Are branded accessories more expensive when compared to unbranded accessories Yes Some what Quite expensive Not always No 10.Does unbranded accessories worth to buy Strongly agree Agree Cant say Disagree Strongly disagree 11.Are unbranded accessories inferior than branded ones Yes Some times Cant say Not always No 12.Do you know any other accessory manufacturer and seller other than maruti genuine accessory Yes
No
Specify-…………………………………………
Babasabpatilfreepptmba.com
Page 80
C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki 13.Are you satisfied with the performance and usage of your present accessory Yes Satisfactory Neutral Unsatisfactory Unsatisfied 14.At current what accessory do you have in your car Specify-……………………………………………… 15.Do you have any maruti genuine accessory Yes
No
Specify-…………………………………………….... 16.whom do you prefer to fit accessory in your car Company trained mechanic Any local mechanic Your favorite mechanic 17.what would be your next accessory buy specify …………………………………………………………………………… …………………………………
Babasabpatilfreepptmba.com
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki .
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki .
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki .
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C o n s u me r A t t i t u d e t o w a r d s B r a n d e d A c c e s s o r i e s w i t h s p e c i f i c r e f e r e n c e t o C a r s f r o m M a r u t i Su z u ki .
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BIBLIOGRAPHY Wesites: • www.maruti udyog ltd.com • www.mga.com •
www.automobile.com
• www.accesories.com • auto car, over drive magazines • research books tull & hawkins, philip kotler
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