A study on customer perception towards specific private brands of Big Bazaar
CONTENTS Executive Summary Introduction Industry Profile
Page Nos 2 5 7
4.
Company Profile
12
5.
Departmental Study
27
6.
Research Study
30
Analysis and Interpretation Findings Recommendations Conclusion
36 67 69 71
Annexure
73
Chapters 1. 2. 3.
7. 8. 9. 10.
Particulars
Bibliography
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A study on customer perception towards specific private brands of Big Bazaar
EXECUTIVE SUMMARY
The retailing industry in India is expected to estimate to USD 440 Billion by 2010. It is the booming industry in India. It is been considered as equal competent with IT industry. Big Bazaar is one of the renowned retail company in India. It is famous for its low price products. Its punch line itself says “Isse sasta aur accha kahin nahi� It has its branches all over India. Recently it has started another outlet in Hubli. Babasabpatilfreepptmba.com
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A study on customer perception towards specific private brands of Big Bazaar
Project report title: “A study on customer perception towards specific private brands of Big Bazaar namely (Knighthood, Dreamline and Koryo brands)”
Introduction to the project: “A study on Customer perception about specific private brands of Big Bazaar”.
Need for the project: Since the 3 specific private brands of Big Bazaar i.e., Knighthood, Dreamline ,Koryo has less sales, the study is conducted to know the customer perception about these brands. Another reason for doing this project is to know the level of awareness about these brands among the customers.
Scope of the study: The study is limited to Big Bazaar Hubli, due to time and resources constraints, an extensive study was not possible, only selective products of only specific brands have been considered for the study.
Objective: “To study about the customer perception of specific Private brands (i.e Knigthood, Dreamline and Koryo) with respect to their product, price, performance and quality.
Sub objectives:
•
To
identify
the
different
products
that
comes
under
these
specific
brands(Knighthood, Dreamline and Koryo ). Babasabpatilfreepptmba.com
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A study on customer perception towards specific private brands of Big Bazaar •
To obtain the customer perception about these specific brands
•
Analyze and interpret customer views about specific brands.
•
Suggesting different strategies that can be implemented by Big Bazaar to increase the sales of the specific private brands.
Methodology: Descriptive Research Study is chosen as Research type. Both Primary and Secondary data collection methods are used to collect the data,Questionnaire is used as Research Instrument, The sample size is chosen as 30 each for 3 different brands. Thus the total sample size is 90. Sampling type as convenience sampling.
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A study on customer perception towards specific private brands of Big Bazaar
INTRODUCTION
Introduction to the Project:
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A study on customer perception towards specific private brands of Big Bazaar Retailing is one such step in the marketing chain of activities that facilitates the distribution function. Initially, it was considered as just another step in the marketing chain and the function was accepted as obvious. As the competition increased globally, differentiation became more and more difficult. Consumer’s purchasing power increased as economy opened up into more market-oriented mode. Retail function being the most often used and final link with the ultimate consumer, marketers thought of using it for differentiation and positioning. So, retailing ceased to be considered as an outgrowth of traditional marketing activity; rather it was recognized as an important business proposition in its own accord, which ultimately helps marketing in performing its function and successfully satisfying the objectives. Therefore, retailing immerged as a discipline and considerable thinking and research went into it for the development and substantiation. Big Bazaar is one such big retail giant that has a wide market with variety of product lines. It has introduced its own brands of products to its customers. This research study mainly focuses on the customer’s perception regarding some specific brands of Big Bazaar. The study will help the organization in knowing the customer perception about these brands.
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A study on customer perception towards specific private brands of Big Bazaar
INDUSTRY PROFILE
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A study on customer perception towards specific private brands of Big Bazaar Retail in India is on a cusp of transformation. Organized retailing as a professional service-oriented set-up, is a recent phenomenon in India but is growing at a tremendous pace with a potential of creating over 2 million new (direct) jobs within the next six years, assuming an 8 to 10 per cent share of organized retailing in the total retail business. The fast changing retail environment demands that professionals learn new skills, improve their efficiency, learn to compete and think out of the box. As retailers work directly with customers and there is need for good managerial talent to interpret and satisfy the needs and desires of customers. All this requires an education that is intensive, comprehensive and closely linked to the retail business world. The need is to have a program which has all the inherent features of a business management program and includes experiential learning throughout the program. Market Trends, Challenges & Opportunities 1. Across BRIC countries, the food and grocery (F&G) segment is clearly driving retail growth. For eg, retail food sales dominate the total retail market in Brazil, accounting for almost 54 percent of the total retail sales, while Russia is the fastest growing retail food sales market in the world, with the potential to again double in size by 2008. 2. The prevalence of English as a language of communication to a very great extent facilitates material sourcing and business communication. While India and Russia pose no problems in this regard, Brazil and China present communication problems for foreign companies. 3. The importance of governments that are quick on decision-making and passing sliberal trade laws cannot be emphasized enough. In China, for instance, being a non-democratic country makes it easier for foreign investors to do business sans bureaucratic red-tapism (in comparison to a democratic country like India), the obvious reason being that the political establishment is not directly accountable to the people.
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A study on customer perception towards specific private brands of Big Bazaar 4. Growing urbanization and metropolitan saturation is leading to the expansion of retail formats and investment opportunities towards tier-II cities and rural hubs across all four countries. 5. Continued economic reforms together with the growth of organised retail (especially in the F&G segment) has led to growing rural incomes, triggering off far-reaching, social impacts. The upcoming ‘Golden Quadrilateral' plan for roadways in India, which is to connect the four cities of Delhi, Kolkata, Mumbai and Chennai, will have massive economic and social repercussions on rural and semi-rural clusters along the vast network. In China too, the government plans to create a rural retail network covering 70 percent of all villages by 2008.
Retail and India India's imminent urbanization process has implications for demand for housing, urban infrastructure, location of retail, and demand for consumer durables. The on-stream infrastructure development will drive growth in the transportation sector, spur demand for vehicles, increase real estate values along the “Golden Quadrilateral” corridor, and potentially boost construction of suburban homes as people escape congested cities. Plus, it will open up thousands of villages en route to a global audience and effectively integrate them with the growing Indian economy. • Growth of the Retail market, to a great extent, is the dependent on the size of the country's consuming class and the rate of growth of GDP, especially disposable incomes. • India is the world's second most populous country and its GDP growth is likely to surpass that of China by 2015. • It is estimated that India's GDP will surpass that of the US before 2050, to make it the world's second largest economy.
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A study on customer perception towards specific private brands of Big Bazaar • Reflecting on the robust growth in India's GDP, consumer expenditure (in current prices) grew at a relatively high pace of nearly 10 percent per annum over the past two years. • India's advantage lies in the fact that it has the largest young population in the world – over 890 million Indians are below 45 years of age. The median age for India is 25 years as compared to 28 years for Brazil, 33 years for China and 38 years for Russia. • There are more English speaking people in India than on the European continent. • The retailing industry in India, is expected to estimate to USD 440 Billion by 2010. • Of the total retail market, food and grocery retail is by far the single largest block estimated to be worth a whopping Rs.642, 200 crore, but more than 99 percent of this market is dominated by the neighborhood mom & pop stores. • Clothing, textiles and fashion accessories constitute the second largest block. • For the year 2007, the India Apparel Report 2007 expects growth of organized retail to touch 40 percent. From 2008 onwards (until at least 2010), organized retail is expected to register around 45 percent YoY growth in India. • Total retail in India, which registered 5.7 percent YoY growth from 2004-2006, to range between that and 6 percent YoY growth over the next 3-4 years. • With these growth percentages and following from our estimates for 2006, the future estimates* for organized retail in India: 2007– Rs.77, 000 crore; 2008 – Rs.111, 500 crore; 2009 – Rs.162,000 crore; and 2010 – Rs.235,000 crore. (*Estimates based on 2006 prices). • In terms of formats, the energy in terms of new investments is expected to be driven towards the supermarkets and hypermarket segments.
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A study on customer perception towards specific private brands of Big Bazaar • All new players – Reliance Industries, Bharti Retail/ Wal-Mart, AV Birla Group – have shown interest towards developing these two formats, along with wholesale, cash & carry outlets, while India's largest retailer – Pantaloon Retail India Ltd. – has a continuous store rollout schedule for its Big Bazaar hypermarkets and Food Bazaar supermarkets.
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A study on customer perception towards specific private brands of Big Bazaar
COMPANY PROFILE
Big Bazaar “Isse sasta aur accha kahin nahi”
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A study on customer perception towards specific private brands of Big Bazaar Shop till you drop! Big Bazaar has democratized shopping in India and is so much more than a hypermarket. Here, you will find over 170,000 products under one roof that cater to every need of a family, making Big Bazaar India’s favorite shopping destination. Big Bazaar stepped into North Karnataka in Hubli on July 2007 with floor space of 50,000 sq. ft. at Gokul Road, Hubli. A place well connected with Air, Road and Rail transportation. Big Bazzar is the first retail outlet to the people of Hubli. This is the ninth outlet in the state. This takes Big Bazaar to the next level. At Big Bazaar, you will get the best products at the best prices -- this is our guarantee. From apparel to general merchandise like plastics, home furnishings, utensils, crockery, cutlery, sports goods, car accessories, books and music, computer accessories and many, many more. Big Bazaar is the destination where you get products available at prices lower than the MRP, setting a new level of standard in price, convenience and quality. Because of its First mover advantage, it could able to grab good market with good customer base. If you are a fashion conscious buyer who wants great clothes at great prices, Big Bazaar is the place to be. Leveraging on the company’s inherent strength of fashion, Big Bazaar has created a strong value-for-money proposition for its customers. This highlights the uniqueness of Big Bazaar as compared to traditional hypermarkets, which principally revolve around food, groceries and general merchandise. Boasting of an impressive array of private labels, Big Bazaar is continually striving to provide customers with a ‘complete’ look. So be it men’s wear, women’s wear, kids wear, sportswear or party wear, Big Bazaar fashions has it all! Big Bazaar has clearly emerged as the favorite shopping destination for millions of its consumers, across the country, it’s success is a true testament to the emotional bonding it has established with the Indian consumer, on account of its value offerings, aspirational appeal and service levels. We believe Big Bazaar is a true pan-Indian model that can enter into most towns in India and democratize shopping everywhere.
15th August 2008... India’s Sabse Sasta Din Babasabpatilfreepptmba.com
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A study on customer perception towards specific private brands of Big Bazaar The acceptance and loyalty that Big Bazaar has garnered over the years, was well evident on 15th August 2008. On the day India celebrates its Independence Day, the company honoured the consumer by calling it the ‘Maha Savings Day’. Shoppers at all Big Bazaar and Food Bazaar outlets across the country were offered products at prices never heard before in the history of shopping. The offers were spread across categories from electronics to utensils, from apparel to furniture and food. This event received tremendous response from the regular and an entirely new set of shoppers, which resulted in nearly 1 million people visiting the stores on that day. And most stores were able to post record sales for a single day.
Vision Statement: "Deliver Everything, Everywhere, Everytime to Every Indian Consumer in the most profitable manner."
Core Values: •
Indianess: confidence in ourselves.
•
Leadership: to be a leader, both in thought and business.
•
Respect & Humility: to respect every individual and be humble in our conduct.
•
Introspection: leading to purposeful thinking.
•
Openness: to be open and receptive to new ideas, knowledge and information.
•
Valuing and Nurturing Relationships: to build long term relationships.
•
Simplicity & Positively: Simplicity and positively in our thought, business and action.
Big Bazaar store, Hubli Store study
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A study on customer perception towards specific private brands of Big Bazaar Different levels of the stores with their products: Level 1: a) Depot: 1) General books 2) Office stationary 3) Children stationary 4) Film VCD’s & DVD b) NBD (New Business Development) 1) Watches 2) Fashion Jewelry 3) Sunglasses 4) Auto accessories 5) Car audio systems c) Gold Bazaar: Navaras Gold Jewelry (This is the separate unit not related to Big Bazaar they share profits on percentage basis) d) Mobile Bazaar: 1) All kinds of Hand sets ranging from Rs 1000 to !8000 of different companies 2) Mobile accessories 3) Codeless phones & land line phones 4) All types of recharge cards available e) Star Sitara: 1) Cosmetics 2) Fragrances 3) Herbals 4) Pharmaceuticals
f) Shringar : 1) Bangles 2) Jewelry sets Babasabpatilfreepptmba.com
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A study on customer perception towards specific private brands of Big Bazaar 3) Bracelets 4) Hair Accessories 5) Bidies 6) Chins
Plastics, Utensils, Crockery (PUC) g) Plastics: 1) Buckets 2) Casseroles 3) Containers 4) Boxes 5) Flasks 6) Bowls 7) Jugs & sippers 8) Bottles & Mugs h) Utensils: 1) Plates, Bowls, Glasses 2) Non stick Cookware’s 3) Kitchen tools 4) Tiffin Boxes i) Crockery 1) Crockery cutlery 2) Table Materials / Napkins 3) Casseroles 4) Dinner sets 5) Wine, Juice Glasses j) Luggage: 1) Travel bags Babasabpatilfreepptmba.com
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A study on customer perception towards specific private brands of Big Bazaar 2) Trolleys 3) Bags: Schools, Collage Ladies purse 4) Suitcase Level 2 a) Ladies Department:(SKD) 1) Sarees 2) Dress materials 3) Under garments 4) Nightwear’s 5) Western wear’s b) Men’s Department: 1) Formals (Shirts & Pants) 2) Casuals (Shirts & pants) 3) Party wears 4) Jeans T-Shirts 5) Others Accessories (Lungi Dhoti etc) 6) Fabrics (Cut pieces) 7) Suits & Blazers 8) Levi’s Signature garments
Level 3 a) Furniture Department: 1) Dining Table 2) Bedroom Accessories 3) Hall accessories (Sofa sets, Chairs, Computer table etc) Babasabpatilfreepptmba.com
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A study on customer perception towards specific private brands of Big Bazaar 4) Mattresses b) Footwear Bazaar : 1) Sports Shoes 2) Formal Shoes 3) Casual Shoes 4) Mens Sandals 5) ladies Sandals 6) Ladies Casuals 7) Ladies Chapple 8) Ladies fancy Sleepers 9) ladies Sports shoes c) Home DĂŠcor: 1) Flower vase 2) Artificial Flowers 3) Religious gifts 4) Candle stand 5) Umbrellas 6) Photo Frames 7) Assorted color Stones 8) Frame Paintings 9) Water falls (artificial) 10) Birthday items
d) Home line: 1) bed sheets, Pillows , bed spreads 2) Towels, Yellow dust 3) Razai , Carpets, Cushion covers 4) Chair bags Babasabpatilfreepptmba.com
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A study on customer perception towards specific private brands of Big Bazaar
e) Toys Dept: 1) Soft toys 2) Educational toys 3) Board games, Action figures 4) Dolls
Kids department a) Boys section: 1) T-Shirts, Trousers, jeans 2) Cotton shirts, Cargo, Codraw 3) Ethic wears 4) Co ordinates 5) Rain cotes b) Girls Section: 1) Ethic wears 2) Co- ordinates 3) Cotton frocks 4) Western wears c) Infants: 1) Jhablas 2) Vests 3) Bibs feedings 4) Bed items 5) Baba suits 6) Frocks
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A study on customer perception towards specific private brands of Big Bazaar Level 4 a) Beverages: 1) Soft drinks 2) Mineral water 3) Juices 4) Health drinks 5) Frozen items b) Confectionaries: All kinds of Chocolates & Confectionaries c) Fruits & Vegetables: d) Staples Dept: 1) Dal, Rice, Atta, Rava items 2) Oil’s, Masala items 3) Dry fruits 4) Spicy items 5) Ready meals 6) Breakfast cereals e) Process Dept: 1) Health drinks 2) Ready to eat 3) Corn flaks, Chips 4) Instant mixes 5) Soups, Bread items, pickle 6) Spreads
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A study on customer perception towards specific private brands of Big Bazaar
Non-food Dept f) Home care: 1) Phenyl, Detergents 2) Dish wash, Tissue papers, Scratch 3) Shoe cases, Fresh wrap, g) Personal care: 1) Soaps, tooth paste, Shampoo 2) Deodorants, Body spry 3) Baby food, Talcum powder 4) Men’s apparel Level 5 Electronic Bazaar: 1) Televisions 2) Sound System 3) Refrigerators 4) Washing machines 5) Microwave 6) Rice cookers 7) Juicers 8) Irons, Mixers & Grinders
Apart from other brands the Big Bazaar has products of its own private Brands. Private Label Initiatives Babasabpatilfreepptmba.com
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A study on customer perception towards specific private brands of Big Bazaar On the private label front, the company increased its share of private brands as a percentage of the total fashion revenues from about 40 per cent in 2004-05 to over 50 per cent in 2005-06. For the year under review, the private label fashion category also witnessed a significant growth over the past year by nearly 120 per cent. Big Bazaar Fashion-Private Label Brands Big Bazaar has gradually introduced private labels in fashion over the last few years. Every year, new private labels are introduced to increase their share over other brands. Some of the private labels launched include: Ctee A brand of T-shirts with smart lines and remarks, it is targetted at the young and youngat-heart. It comes in 3 lines-pink for women; green for pre-teens and blue for men. Knighthood It is the men’s formalwear brand with a wide range that includes formal shirts, trousers, cotton trousers and shirts. DJ&Co. India`s cool answer to international labels is positioned for the 20-35 year age group. It targets both men and ladies and the range includes designer denims, casuals, street-wear and campus-wear. DJ&C Sports This is a unisex sportswear range for the age group of 20-40 years.
Shatranj Babasabpatilfreepptmba.com
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A study on customer perception towards specific private brands of Big Bazaar The men’s ethnic wear range consists of kurtas, kurta pyjama sets and heavy sherwani sets. Srishti The complete ethnic wear range offering a range of traditional designs for ladies, encompasses both salwar kameez sets and mix-n-match/fusion wear. Pink n Blue The kids’ brand range created to celebrate the spirit of childhood, has the blue range for boys and pink for girls. There is an infant line available as well. Pink n Blue covers the entire apparel needs of kids right across t-shirts, shirts, jeans, trousers, shorts, dresses and ethnic-wear/occasion-wear.
Affiliated companies Partner Companies Pantaloon Industries limited Pantaloon Industries Limited was incorporated in 1987 and its shares are listed on the Bombay Stock Exchange. The main activities of PIL are to set up textile units and manufacturing and marketing of fabrics and readymade garments. Home Solutions Retail India Ltd. Home Solutions Retail (India) Ltd. (HSRIL) leads the groups foray in the home improvement and consumer electronics retailing segment. It caters to home management requirements and products, including furnishings and textiles, furniture, consumer electronics, home electronics and home services. It operates retail formats like Home Town, Furniture Bazaar, Collection I, E-Zone, Electronics Bazaar and Got It. Future Capital Holdings
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A study on customer perception towards specific private brands of Big Bazaar Future Capital is the financial arm of the group and is involved in asset management (both private equity and real estate funds) with plans to get into other financial services including insurance, credit and other consumer related financial services. It’s associate companies are Kshitij Investment Advisory Co. Ltd., Indivision Investment Advisers Ltd., and Ambit Investment Advisory Co. Ltd. Coverge M retail (India) Ltd ConvergeM Retail (India) Ltd., leads the group’s foray into the communication and IT products segment. It operates formats like M-Port, MBazaar and Gen M. Indus League Clothing Ltd. The group owns a majority stake in Indus League Clothing Ltd., one of the leading apparel manufacturers and marketers in India. Some of its leading brands include Indigo Nation, Scullers, Urbana, Urban Yoga and Jealous. Galaxy Entertainment Corporate Ltd. The group owns a stake in Galaxy Entertainment Corporate Ltd. that operates chains like Bowling Company, Sports Bar and Brew Bar.
Joint Ventures Companies Planet Retail Holdings Ltd. The group is a joint venture partner in Planet Retail Holdings Ltd., which operates sports, lifestyle and leisure retail chain. It also owns the franchisee and distribution rights of brands like Marks & Spencer, Guess, Debenhams and Puma in India.
Footmat retail Babasabpatilfreepptmba.com
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A study on customer perception towards specific private brands of Big Bazaar Footmart Retail is a joint venture with Liberty Shoes and is engaged in the retailing of footwear products in India. GJ Future Fashions GJ Future Fashions is a joint venture with kids apparel manufacturer - Gini & Jony. Capita Land Retail India The group is a joint venture partner in CapitaLand Retail India, along with Singaporebased CapitaLand Limited. The company provides retail management services to retail properties owned or managed by various group companies and investment funds.
ETAM Future Fashions India Pvt. Ltd. ETAM Future Fashions India Pvt. Ltd., is a joint venture with French-retailer, ETAM and the group. The company is involved in manufacturing and distribution of women’s fashion and lingerie products.
Organisation Chart: Babasabpatilfreepptmba.com
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A study on customer perception towards specific private brands of Big Bazaar
Departmental Managers: There are 21 departments in this store like Electronic dept, Depot dept, NBD dept, Mobile Bazaar Dept, Star sitar Dept, PUC Dept, Ladies Dept, Men’s Dept, Furniture
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A study on customer perception towards specific private brands of Big Bazaar
DEPARTMENTAL STUDY
Departmental Managers: Babasabpatilfreepptmba.com
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A study on customer perception towards specific private brands of Big Bazaar There are 21 departments in this store like Electronic dept, Depot dept, NBD dept, Mobile Bazaar Dept, Star sitar Dept, PUC Dept, Ladies Dept, Men’s Dept, Furniture Dept, Footwear Dept, Home Décor Dept. Each department will be assigned with targets which has to be achieved within the assigned period that may be of Daily, Weekly, monthly and yearly. Each department has a department Manager & Assist DM. Their job is concerned mainly with sales. They look after customer’s orders delivery post sale service if any etc . All Dept managers ADM, Team members work under coordination & cooperation. Administration: Store administration comes under Store Manager its functions are store maintenance, House Keeping, Security etc. Information Technology: This department is responsible for the maintenance of the systems of the stores. All billing machines their functioning networking with the master machine etc. If there is any problem with the machine then this department comes into function. Cashing Dept: This department is responsible for the collection of sales amount ie cash sales, Credit sales, etc under this department all billing machines of the stores comes. The sales amount collected throughout the day by the cashier’s has to be submitted to this department. Marketing Executive: This dept is responsible for the marketing of the store in different different media like Television, Newspaper, and Holdings etc. the authorized person has to visit different companies and has to look after for tie-ups etc.
Visual Merchandise: Babasabpatilfreepptmba.com
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A study on customer perception towards specific private brands of Big Bazaar This department is responsible for the product arrangement at the store with respect to their nature. The basic function of this dept is it divides the store into some departments based on the nature of the product and within the department it decides how the products should be arranged by keeping in mind the customer should not suffer. HR Executive: Human Resource executive mainly look after employees mainly their problems. This department performs the functions like Recruitment, Selection, Training and development. CSD (Customer Service Desk: This is the separate unit, which is mainly focuses on customer service like if the customer find difficulty in finding any product, Customer complaints any replacement, Customer assistance etc.
Major Departments of Big Bazaar: Big Bazaar has 5 Major Departments: 1. Big Bazaar Fashion includes Apparels for men, women and kids. 2. General Merchandise includes plastic items, crockery etc. 3. General Merchandise Fashion includes Decorative items, luggages etc. 4. Food Bazaar includes all food items, like beverages, staples, Vegetables etc. 5. Home Solutions includes furniture, home appliances and electronics items.
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A study on customer perception towards specific private brands of Big Bazaar
RESEARCH STUDY
Title of the Project Report: Babasabpatilfreepptmba.com
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A study on customer perception towards specific private brands of Big Bazaar “A Study on Customer Perception towards specific private brands of Big Bazaar (Knighthood, Dreamline and Koryo)”
Introduction to the project: The Project undertaken is to study “The Customer perception about specific private brands of Big Bazaar”.
Need for the project: Since the 3 specific private brands of Big Bazaar i.e., Knighthood, Dreamline ,Koryo has less sales, the study is conducted to know the customer perception about these brands. Another reason being the level of awareness about these brands among the customers.
Scope of the study: The study is limited to Big Bazaar Hubli, due to time and resources constraints, an extensive study was not possible, only selective products of only specific brands have been considered for the study.
Objective: “To study about the customer perception of specific Private brands (i.e Knigthood, Dreamline and Koryo) with respect to their product, price, performance and quality.
Sub objectives:
•
To identify the different products that brands(Knighthood, Dreamline and Koryo).
•
To obtain the customer perception about these specific brands
•
To analyze and interpret customer views about specific brands.
•
To suggest different strategies that can be implemented by Big Bazaar to increase the sales of the specific private brands.
Babasabpatilfreepptmba.com
comes
under
these
specific
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A study on customer perception towards specific private brands of Big Bazaar
Methodology: Type of Research: Descriptive type of study (describing of customer perception towards 3 specific brands identified)
Data collection method: Primary Data: The primary or the first hand data was collected with the help of handing out the questionnaires for the survey and also through interaction with the customers in the Big Bazaar. The respondents were asked how they feel about the private brands of Big Bazaar. Secondary Data: The major source of secondary or supporting data is Internet. The information on Retail industry and company profile of Big Bazaar was collected from the Internet.
Sampling Design The research was mainly opted on customers survey. The sample size is 90 respondents (30 respondents of Knighthood, 30 respondents of Dreamline, and 30 respondents of Koryo. Information for this study was collected directly from the people who visit Big Bazaar. The data was collected through measuring instruments (i.e Questioners, face to face interviews etc). Sampling Method: The sample was selected based on Convenience sampling method. Sampling Unit: The people visiting Big Bazaar in Hubli was the sampling unit selected. Sampling area: The research study was carried out within Big Bazaar, Hubli
Limitations of the project Babasabpatilfreepptmba.com
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A study on customer perception towards specific private brands of Big Bazaar
The study covered visitors to Big Bazaar, Hubli on specific data and it has overlooked others. Hence, the findings may not applicable to Hubli as a whole. The study was conducted as a part of the curriculum, and the time available to procure data was limited to 90 customers. The customers were reluctant and scared to provide actual information, response is likely to be biased in some cases. Some customers were unaware of some items. Some of the customers were not ready to spare their time for interview. The report is based on the information collected from the respondents, as provided by them, and may contain biased responses.
Products of 3 specific private brands (Knighthood, Dreamline and Koryo) of Big Bazaar: 1. Knighthood: Babasabpatilfreepptmba.com
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A study on customer perception towards specific private brands of Big Bazaar
a. Formal Shirts b. Cotton Shirts c. Formal Trousers d. Cotton Trousers 2. Dreamline: Plastics a. Buckets b. Boxes c. Flasks d. Bowls Utensils and Crockery a. Kitchen tools b. Non-sticky cookers c. Plates and Glasses d. Dinner sets,Table materials Homeline products: a. Bed b.Bed sheets c. Pillows , d. Towels, e. Yellow dust f. Carpets, g. Cushion covers h. Chair bags
Koryo a.Telvision b Washing machines c. Refrigrators Babasabpatilfreepptmba.com
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A study on customer perception towards specific private brands of Big Bazaar
d. Sound systems e. DVD Players f. Irons g. Mixers h. Grinders i. Microwave j. Rice cookers k. Juicers l. Baking Machine
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A study on customer perception towards specific private brands of Big Bazaar
ANALYSIS AND INTERPRETATION
ABOUT KNIGHTWOOD BRAND 1. Which Brand comes to your mind , when you think of apparels?
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A study on customer perception towards specific private brands of Big Bazaar
brand comes to ur mind of appearls
Valid
Citrues KnightHood Peter England ALF Others Total
Frequency 2 3 13 1 11 30
Percent 6.7 10.0 43.3 3.3 36.7 100.0
Valid Percent 6.7 10.0 43.3 3.3 36.7 100.0
Cumulative Percent 6.7 16.7 60.0 63.3 100.0
brand comes to ur mind of appearls Citrues 6.7% KnightHood 10.0% Others 36.7%
ALF 3.3%
Peter England 43.3%
Inference: From the above graph and table it is clear that Peter England is the brand that comes first to the respondents’ mind when they think of apparels, since 43% of them agree for the statement. Only 6.7% of them said it is Knighthood. 2. Are you aware of Knighthood Brand?
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A study on customer perception towards specific private brands of Big Bazaar
aware of knighthood brand
Valid
yes no Total
Frequency 18 12 30
Percent 60.0 40.0 100.0
Valid Percent 60.0 40.0 100.0
Cumulative Percent 60.0 100.0
aware of knighthood brand no 40.0%
yes 60.0%
Inference: From the above graph and table it is clear that majority of the respondents are aware of knighthood brand. 60% of them said they are aware of knighthood brand and 40% of them are not aware.
3. Did you buy any products of Knighthood Brand?
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A study on customer perception towards specific private brands of Big Bazaar
buy any products of knighthood
Valid
yes no Total
Frequency 12 18 30
Percent 40.0 60.0 100.0
Valid Percent 40.0 60.0 100.0
Cumulative Percent 40.0 100.0
buy any products of knighthood
yes 40.0%
no 60.0%
Inference: The above table and graph clearly states that the number of respondents bought the products of Knighthood brand. 40% said that they bought the Knighthood products, 60% said “No�.
4. Which product did you buy of Knightwood brand?
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A study on customer perception towards specific private brands of Big Bazaar
did you buy of knighthood
Valid
Casual Shirts Formal Shirts Cotton Trousers Formal Trousers Not Applicable Total
Frequency 3 6 2 1 18 30
Percent 10.0 20.0 6.7 3.3 60.0 100.0
Valid Percent 10.0 20.0 6.7 3.3 60.0 100.0
Cumulative Percent 10.0 30.0 36.7 40.0 100.0
did you buy of knighthood Casual Shirts 10.0%
Formal Shirts 20.0%
Not Applicable 60.0%
Cotton Trousers 6.7% Formal Trousers 3.3%
Inference: Regarding respondents who bought Knighthood products, majority of them purchased Formal shirts (20%) Casual shirts (10%) Cotton trousers (6.7%) Formal trousers (3.3%). 30% of the respondents feel that Knighthood shirts are good compared to trousers.
5. What made you to buy Knighthood brand? Babasabpatilfreepptmba.com
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A study on customer perception towards specific private brands of Big Bazaar
made you to buy knighthood
Valid
Quality Price Design Not Applicable Total
Frequency 3 4 5 18 30
Percent 10.0 13.3 16.7 60.0 100.0
Valid Percent 10.0 13.3 16.7 60.0 100.0
Cumulative Percent 10.0 23.3 40.0 100.0
made you to buy knighthood Quality 10.0% Price 13.3%
Not Applicable
Design
60.0%
16.7%
Inference: The above table and graph states the reasons for buying products of knighthood brand. 16.7% of the respondents prefer buying Knighthood brand is because of its design, 13.3% and 10% is given to price and quality respectively.
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A study on customer perception towards specific private brands of Big Bazaar 6. If you are user of Knighthood brand products what is your level of satisfaction?
Design & Style
Valid
Highly Satisfied Satisfied Not Applicable Total
Frequency 7 5 18 30
Percent 23.3 16.7 60.0 100.0
Valid Percent 23.3 16.7 60.0 100.0
Cumulative Percent 23.3 40.0 100.0
Quality
Valid
Highly Satisfied Satisfied Not Applicable Total
Frequency 6 6 18 30
Percent 20.0 20.0 60.0 100.0
Valid Percent 20.0 20.0 60.0 100.0
Cumulative Percent 20.0 40.0 100.0
Price
Valid
Highly Satisfied Satisfied Neutral Not Applicable Total
Frequency 6 4 2 18 30
Percent 20.0 13.3 6.7 60.0 100.0
Valid Percent 20.0 13.3 6.7 60.0 100.0
Cumulative Percent 20.0 33.3 40.0 100.0
Availability
Valid
Highly Satisfied Satisfied Neutral Not Applicable Total
Frequency 1 2 9 18 30
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Percent 3.3 6.7 30.0 60.0 100.0
Valid Percent 3.3 6.7 30.0 60.0 100.0
Cumulative Percent 3.3 10.0 40.0 100.0
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A study on customer perception towards specific private brands of Big Bazaar
Consolidated graph of four factors shown above in 4 different tables
Design & Style Availability
24.1%
27.0%
Quality Price
24.3%
24.7%
Inference: The above table and graph clearly states the level of satisfaction of respondents who buy the products of knighthood brand. 27% of the respondents gave their first preference to its availability, second highest preference is given to low price (24.7%), next preference to Quality (24.3%) and the least preference (24.1%) is given to design and style. Quality and Price should be improved. 7. On what parameters you decided not to buy Knighthood brand (A)
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A study on customer perception towards specific private brands of Big Bazaar
price
Valid
yes no not applicable Total
Frequency 5 14 11 30
Percent 16.7 46.7 36.7 100.0
Valid Percent 16.7 46.7 36.7 100.0
Cumulative Percent 16.7 63.3 100.0
(B) quality
Valid
Missing Total
yes no not applicable Total System
Frequency 6 13 10 29 1 30
Percent 20.0 43.3 33.3 96.7 3.3 100.0
Valid Percent 20.7 44.8 34.5 100.0
Cumulative Percent 20.7 65.5 100.0
(C)
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A study on customer perception towards specific private brands of Big Bazaar
variety
Valid
Missing Total
yes no noy applicable Total System
Frequency 5 14 10 29 1 30
Percent 16.7 46.7 33.3 96.7 3.3 100.0
Valid Percent 17.2 48.3 34.5 100.0
Cumulative Percent 17.2 65.5 100.0
(D) color/design
Valid
Missing Total
yes no not applicable Total System
Frequency 3 16 10 29 1 30
Percent 10.0 53.3 33.3 96.7 3.3 100.0
Valid Percent 10.3 55.2 34.5 100.0
Cumulative Percent 10.3 65.5 100.0
(E) awareness
Valid
Missing Total
yes no not applicable Total System
Frequency 12 7 10 29 1 30
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Percent 40.0 23.3 33.3 96.7 3.3 100.0
Valid Percent 41.4 24.1 34.5 100.0
Cumulative Percent 41.4 65.5 100.0
Page 45
A study on customer perception towards specific private brands of Big Bazaar Consolidated graph of five factors shown above in 5 different tables
aw areness 18.2%
price 20.4%
color/design 21.0%
quality 20.1%
variety 20.4%
Inference: The above table and graph clearly states the preference of respondents, for not buying the products of knighthood brand. 21% of the respondents said that they are not satisfied with the color/design, 20.4% are not satisfied with the variety, 20.1% of them said it is because of low quality, 18.2% of them said that they are not aware.
ABOUT DREAMLINE BRAND
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A study on customer perception towards specific private brands of Big Bazaar 1. Which brand comes to your mind when you think of plastic items?
brand comes to ur mind of plastic items
Valid
Dreamline Cello Milton Others Total
Frequency 12 6 5 7 30
Percent 40.0 20.0 16.7 23.3 100.0
Valid Percent 40.0 20.0 16.7 23.3 100.0
Cumulative Percent 40.0 60.0 76.7 100.0
brand comes to ur mind of plastic items
Others 23.3% Dreamline 40.0%
Milton 16.7%
Cello 20.0%
Inference: From the above graph and table it is clear that Dreamline is the brand that comes first to the respondents’ mind when they think of plastic items.
2. Which brand comes to your mind when you think of Utensils and crockery item? Babasabpatilfreepptmba.com
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A study on customer perception towards specific private brands of Big Bazaar
brand comes to ur mind
Valid
Priemer Dreamline Prestige Others Total
Frequency 4 6 15 5 30
Percent 13.3 20.0 50.0 16.7 100.0
Valid Percent 13.3 20.0 50.0 16.7 100.0
Cumulative Percent 13.3 33.3 83.3 100.0
brand comes to ur mind Others 16.7%
Priemer 13.3%
Dreamline 20.0%
Prestige 50.0%
Inference: From the above graph and table it is clear that Prestige is the brand that comes first to the respondents’ mind when they think of Crockery and Utensils items. 50% of them agree for the statement. Only 20% of them said it is Dreamline. 16.7% said Other brands,13.3% said Premier.
3. Are you aware of Dreamline brand?
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A study on customer perception towards specific private brands of Big Bazaar
aware of Dreamline brand
Valid
yes no Total
Frequency 18 12 30
Percent 60.0 40.0 100.0
Valid Percent 60.0 40.0 100.0
Cumulative Percent 60.0 100.0
aware of Dreamline brand no 40.0%
yes 60.0%
Inference: From the above table and graph states that, 60% of the respondents are aware of Dreamline brand, 40% of them are not aware.
4. Did you buy any products of Dreamline brand? Babasabpatilfreepptmba.com
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A study on customer perception towards specific private brands of Big Bazaar
buy any products of Dreamline
Valid
yes no Total
Frequency 23 7 30
Percent 76.7 23.3 100.0
Valid Percent 76.7 23.3 100.0
Cumulative Percent 76.7 100.0
buy any products of Dreamline no 23.3%
yes 76.7%
Inference: The above table and graph clearly states that the number of respondents bought the products of Dreamline brand. 76.7% said that they bought the Dreamline products, 23.3% said “No�.
5. If you are user of Dreamline brand, what is your level of satisfaction for the following attributes? Babasabpatilfreepptmba.com
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A study on customer perception towards specific private brands of Big Bazaar
(A) Design Design
Valid
Highly Satisfied Satisfied Not Applicable Total
Frequency 14 10 6 30
Percent 46.7 33.3 20.0 100.0
Valid Percent 46.7 33.3 20.0 100.0
Cumulative Percent 46.7 80.0 100.0
(B)Quality
Quality
Valid
Highly Satisfied Satisfied Neutral Dis-Satisfied Not Applicable Total
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Frequency 10 9 4 1 6 30
Percent 33.3 30.0 13.3 3.3 20.0 100.0
Valid Percent 33.3 30.0 13.3 3.3 20.0 100.0
Cumulative Percent 33.3 63.3 76.7 80.0 100.0
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A study on customer perception towards specific private brands of Big Bazaar
(C)Price
Price
Valid
Highly Satisfied Satisfied Neutral Dis-Satisfied Not Applicable Total
Frequency 7 11 5 1 6 30
Percent 23.3 36.7 16.7 3.3 20.0 100.0
Valid Percent 23.3 36.7 16.7 3.3 20.0 100.0
Cumulative Percent 23.3 60.0 76.7 80.0 100.0
(D)Availability
Availability
Valid
Highly Satisfied Satisfied Neutral Dis-Satisfied Not Applicable Total
Frequency 1 7 15 1 6 30
Percent 3.3 23.3 50.0 3.3 20.0 100.0
Valid Percent 3.3 23.3 50.0 3.3 20.0 100.0
Cumulative Percent 3.3 26.7 76.7 80.0 100.0
Consolidated graph of four factors shown above in 4 different tables Babasabpatilfreepptmba.com
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A study on customer perception towards specific private brands of Big Bazaar
Design Availability
21.0%
29.9%
Quality 24.0% Price 25.1%
Inference: The above table and graph clearly states the level of satisfaction of respondents who bought the products of Dreamline brand. 27% of the respondents gave their first preference to its availability, second highest preference is given to low price 24.7%, 24% is been given to quality and the least preference (24.1%) is given to design and style.
6. On what parameters you decided noy to buy Dreamline products? Babasabpatilfreepptmba.com
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A study on customer perception towards specific private brands of Big Bazaar (A)Price
price
Valid
yes no Not applicable Total
Frequency 4 2 24 30
Percent 13.3 6.7 80.0 100.0
Valid Percent 13.3 6.7 80.0 100.0
Cumulative Percent 13.3 20.0 100.0
(B)Quality quality
Valid
yes no not applicable Total
Frequency 2 4 24 30
Percent 6.7 13.3 80.0 100.0
Valid Percent 6.7 13.3 80.0 100.0
Cumulative Percent 6.7 20.0 100.0
(C)Variety Babasabpatilfreepptmba.com
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A study on customer perception towards specific private brands of Big Bazaar
variety
Valid
yes no not applicable Total
Frequency 4 2 24 30
Percent 13.3 6.7 80.0 100.0
Valid Percent 13.3 6.7 80.0 100.0
Cumulative Percent 13.3 20.0 100.0
(D) color/design
Valid
yes no not applicable Total
Frequency 3 2 25 30
Percent 10.0 6.7 83.3 100.0
Valid Percent 10.0 6.7 83.3 100.0
Cumulative Percent 10.0 16.7 100.0
(E)
awareness
Valid
yes no not applicable Total
Frequency 5 1 24 30
Percent 16.7 3.3 80.0 100.0
Valid Percent 16.7 3.3 80.0 100.0
Cumulative Percent 16.7 20.0 100.0
Consolidated graph of five factors shown above in 5 different tables
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A study on customer perception towards specific private brands of Big Bazaar
aw areness
price
19.8%
20.1%
color/design
quality
20.1%
20.1%
variety 20.1%
Inference: The above table and graph clearly states the preference of respondents, for not buying the products of Dreamline brand. 20.1% of the respondents said that they are not satisfied with the quality, (20.1%) color/design, (20.1%) price, least (19.8) percentage is given to awareness of the products of dreamline.
About Koryo Brand: 1. Which brand comes to your mind when you think of electronic items?
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A study on customer perception towards specific private brands of Big Bazaar
brand comes to ur mind of electronics items
Valid
Samsung Korya Onida LG Others Total
Frequency 6 2 5 13 4 30
Percent 20.0 6.7 16.7 43.3 13.3 100.0
Valid Percent 20.0 6.7 16.7 43.3 13.3 100.0
Cumulative Percent 20.0 26.7 43.3 86.7 100.0
brand comes to ur mind of electronics items Others 13.3%
Samsung 20.0%
Korya 6.7%
LG
Onida
43.3%
16.7%
Inference: From the above graph and table it is clear that LG is the brand that comes first to the respondents’ mind when they think of Electronic goods, as 43.3% of them agree for the statement. Only 6.7% of them said it is Koryo. 2. Are you aware of Koryo brand?
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A study on customer perception towards specific private brands of Big Bazaar
aware of korya brand
Valid
yes no Total
Frequency 9 21 30
Percent 30.0 70.0 100.0
Valid Percent 30.0 70.0 100.0
Cumulative Percent 30.0 100.0
aware of korya brand yes 30.0%
no 70.0%
Inference: From the above graph and table it is clear that 70% of the respondents are unaware of koryo brand. And only 30% of them are aware of koryo brand .Hence awareness level needs to be improved first.
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A study on customer perception towards specific private brands of Big Bazaar
3. Did you buy any products of koryo brand?
buy any products of korya brand
Valid
yes no Total
Frequency 7 23 30
Percent 23.3 76.7 100.0
Valid Percent 23.3 76.7 100.0
Cumulative Percent 23.3 100.0
buy any products of korya brand
yes 23.3%
no 76.7%
Inference: The above table and graph clearly states that 76.7% of the respondents did not buy the products of Koryo brand. 23.3% said that they bought Koryo brand products. As 70%of the respondents are unaware of koryo brand hence they did not buy, thus advertisement strategies are to be taken to create awareness.
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A study on customer perception towards specific private brands of Big Bazaar
4. Which product did you buy? did you buy of korya
Valid
Television Others Not Applicable Total
Frequency 2 3 25 30
Percent 6.7 10.0 83.3 100.0
Valid Percent 6.7 10.0 83.3 100.0
Cumulative Percent 6.7 16.7 100.0
did you buy of korya Television 6.7% Others 10.0%
Not Applicable 83.3%
Inference: Regarding respondents who bought Koryo brand products, 10% of them purchased Other products. Only 6.7% of them purchased TVs. Electronic goods of Koryo Brand has poor sales record.
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A study on customer perception towards specific private brands of Big Bazaar
5. What made you to buy? made you to buy korya
Valid
Quality Price offer Not Applicable Total
Frequency 2 1 2 25 30
Percent 6.7 3.3 6.7 83.3 100.0
Valid Percent 6.7 3.3 6.7 83.3 100.0
Cumulative Percent 6.7 10.0 16.7 100.0
made you to buy korya Quality 6.7% Price 3.3% offer 6.7%
Not Applicable 83.3%
Inference: The above table and graph states the reasons for buying the products of koryo brand. 6.7% of them said is because of offers and quality, only 3.3% of them said as price.
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A study on customer perception towards specific private brands of Big Bazaar 6. If you are user of this brand what is your level of satisfaction for the following attributes? (A)Services
Service
Valid
Highly Satisfied Satisfied Not Applicable Total
Frequency 3 4 23 30
Percent Valid Percent 10.0 10.0 13.3 13.3 76.7 76.7 100.0 100.0
Cumulative Percent 10.0 23.3 100.0
(B)Quality
Quality
Valid
Highly Satisfied Satisfied Not Applicable Total
Frequency 1 6 23 30
Percent 3.3 20.0 76.7 100.0
Valid Percent 3.3 20.0 76.7 100.0
Cumulative Percent 3.3 23.3 100.0
(C)Price Price
Valid
Satisfied Neutral Not Applicable Total
Frequency 3 4 23 30
Percent 10.0 13.3 76.7 100.0
Valid Percent 10.0 13.3 76.7 100.0
Cumulative Percent 10.0 23.3 100.0
(D)Aaliability Babasabpatilfreepptmba.com
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A study on customer perception towards specific private brands of Big Bazaar
Availability
Valid
Highly Satisfied Satisfied Neutral Not Applicable Total
Frequency 1 2 4 23 30
Percent 3.3 6.7 13.3 76.7 100.0
Valid Percent 3.3 6.7 13.3 76.7 100.0
Cumulative Percent 3.3 10.0 23.3 100.0
Consolidated graph of four factors shown above in 4 different tables
Availability 25.4%
Price 25.5%
Service 24.4%
Quality 24.7%
Inference: The above table and graph clearly states the level of satisfaction of respondents who buy the products of koryo brand. 25.5% of the respondents gave their first preference to its low price, second highest preference is given to availability (24.7%), next preference to Quality (24.7%) and the least preference (24.4%) is given to Service.
7.On what parameters you decided not to buy Koryo brand Babasabpatilfreepptmba.com
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A study on customer perception towards specific private brands of Big Bazaar (A)Price price
Valid
yes no not applicable Total
Frequency 11 14 5 30
Percent 36.7 46.7 16.7 100.0
Valid Percent 36.7 46.7 16.7 100.0
Cumulative Percent 36.7 83.3 100.0
(B)Quality quality
Valid
yes no not applicable Total
Frequency 5 20 5 30
Percent 16.7 66.7 16.7 100.0
Valid Percent 16.7 66.7 16.7 100.0
Cumulative Percent 16.7 83.3 100.0
(C)Design
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A study on customer perception towards specific private brands of Big Bazaar
design
Valid
yes no not applicable Total
Frequency 8 17 5 30
Percent 26.7 56.7 16.7 100.0
Valid Percent 26.7 56.7 16.7 100.0
Cumulative Percent 26.7 83.3 100.0
(D)Service service
Valid
yes no not applicable Total
Frequency 21 4 5 30
Percent 70.0 13.3 16.7 100.0
Valid Percent 70.0 13.3 16.7 100.0
Cumulative Percent 70.0 83.3 100.0
(E) awareness
Valid
yes no not applicable Total
Frequency 9 16 5 30
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Percent 30.0 53.3 16.7 100.0
Valid Percent 30.0 53.3 16.7 100.0
Cumulative Percent 30.0 83.3 100.0
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A study on customer perception towards specific private brands of Big Bazaar
Consolidated graph of five factors shown above in 5 different tables
aw areness 20.7%
price 19.9%
service 16.2%
quality 22.1%
design 21.0%
Inference: The above table and graph clearly states the preference of respondents, for not buying the products of koryo brand. 22.1% of the respondents said that they are not satisfied with the quality, 21% are not satisfied with the design, 20.7% of them said it is because of unaware, 19.9% of them said that they are not satisfied with the price, 16.2% of them said is because of poor service.
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A study on customer perception towards specific private brands of Big Bazaar
FINDINGS
Findings: Babasabpatilfreepptmba.com
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A study on customer perception towards specific private brands of Big Bazaar
Out of total sample size taken for the study, the percent of sample size which is aware of private brand “Knighthood” is (60%) Under the sample size taken for the study, 40% sample did not go for the Knighthood brand and the reasons stated by them for not going for Knighthood brand are less variety and low quality. Under the sample size taken for the study, 60% purchased the products of Knighthood brand and the reasons stated by them for going for Knighthood brand and the reasons stated by them for going for Knighthood brand are Design and price. Out of total sample size taken for the study, the percent of sample size which is aware of private brand “Dreamline” is (60%) Under the sample size taken for the study, 23.3% sample did not go for the Dreamline brand and the reasons stated by them for not going for Dreamline brand are low quality and design Under the sample size taken for the study, 76.7% purchased the products of Dreamline brand and the reasons stated by them for going for Dreamline brand are Availability(29.9%), Price(25.1%), Quality(24%), Design(21%) Out of total sample size taken for the study, the percent of sample size which is aware of private brand “Koryo” is (30%) Under the sample size taken for the study, 76.7% sample did not go for the Koryo brand and the reasons stated by them for not going for Koryo brand are Low quality(22.1%), lack of design(21%), lack of Awareness(20.7%) High price(19.9%), Poor Service(16.2%) Under the sample size taken for the study, 23.3% purchased the products of Koryo brand and the reasons stated by them for going for Koryo brand are Price(25.5%), Availability(25.4%), Quality (24.7%), Service(24.4%).
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A study on customer perception towards specific private brands of Big Bazaar
RECOMMENDATIONS
Recommendation: Babasabpatilfreepptmba.com
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A study on customer perception towards specific private brands of Big Bazaar From the findings it has been found that most of the respondents(60%) are aware of the products of Knighthood brand but only (40%) of them actually bought the Knighthood products and (60%) of the respondents stated the reasons for not going for Knighthood brand are less variety and low quality. Hence, Big Bazaar has to come up with more variety and high quality products thereby converting the prospective customers into customers. From the findings it has been found that the purchase of Dreamline products is good but the reasons the respondents gave majority of percentage to availability(29.9%), this shows the customers were left without a choice so they purchased the Dreamline products. Hence Big Bazaar has to stress more upon improving Design and Quality of the products. It should implement various techniques of pushing sales like ‘Up-selling’ and they should offer free samples. From the findings it has been found that large number of respondents (70%) are first of all not aware of
Koryo brand products
and
small percentage of
sample(23.3%) who purchased Koryo brand products most of them (6.7%)stated that offers influenced them. Hence, Big Bazaar should create more awareness of Koryo brand products through advertising the Koryo products in news papers, televisions, hordings in the most creative and effective manner. Over all Big Bazaar has to create the brand awareness among the people of their private brands in the Hubli Market. Big Bazaar should associate their private brands with Brand Ambassadors. Big Bazaar should come up with creative Taglines or Punchlines for their private brand products. The products have to be identified with the brands so that it creates brand image and brand positioning in the minds of the customers so that later they can be the loyal customers. Since the Big Bazaar in Hubli holds the First mover advantage, in order to retain this advantage Big Bazaar has to add many products to its product line and should come up with variety of products with good quality and service.
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A study on customer perception towards specific private brands of Big Bazaar
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A study on customer perception towards specific private brands of Big Bazaar
CONCLUSION
Conclusion This study has basically helped me to know the level of customers’ perception towards specific private brands of Big Bazaar. Most of the customers are unaware of the Babasabpatilfreepptmba.com
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A study on customer perception towards specific private brands of Big Bazaar specific private brands of Big Bazaar, very small percentage of the people are aware but then, they bought the products of those brands for the first time, attracted by the offers in big bazaar. Big Bazaar has great offers for their customers that acts as the motivating factor which brings the customers to Big Bazaar. Big Bazaar is doing excellent in the Hubli market, by having the first mover advantage. Specially, the Food Bazaar and Big Bazaar Fashion has a good customer response. I believe that Big Bazaar has the potential to attract new customers and retain the existing customers. And it has its brand name to reckon with the market, but the only area of concern is in promoting its new private brands. Hence Big Bazaar has to concentrate on the 4 P’s more effectively in order to overcome this issue.
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A study on customer perception towards specific private brands of Big Bazaar
ANNEXURES
Questionnaires
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A study on customer perception towards specific private brands of Big Bazaar QUESTIONNAIRE (KN) Dear Respondents, Name :_________________________ Place of residence:______________________ Age : 15-25 ( )
26-35 ( )
36-50
(
)
50-above
(
)
1 .which outlet comes to your mind when you think of retail outlet in appearls (a) Big Bazaar (b) Vishal Mart (c) Shopper shopee (d) Others 2. How did you come to know about Big Bazaar (a) Newspapers (b) Hoardings (c) Television Ads (d) Mobile advertising 3. What makes you to visit Big Bazaar (a) Quality products (b) Ambience (c) Low price (d) Offers 4. How frequently do you visit Big Bazaar (a) Daily (b) Weekly (c) Monthly (d) During Offer days 5. Which brand comes to your mind when you think of Apparels(causal&formal shirts, trousers ) (a) Citrues (b) KNIGHTHOOD (c) Peter England (d) DLF (e) Others 6. Are you aware of KNIGHTHOOD Brand ( YES/NO) 7.Did you buy any products of KNIGHTHOOD brand (a) Yes (b) No If yes‌. answer the following else go to Que. 11 8. Which product did you buy of KNIGHTHOOD brand (a) Causal shirts (b) Formal shirts (c) Cotton Trousers (d) Formal trousers
(e) others_________
9. What made you to buy KNIGHTHOOD products (a) Quality (b) Price (c) Availability (d) Design Babasabpatilfreepptmba.com
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A study on customer perception towards specific private brands of Big Bazaar 10. If you are user of KNIGHTHOOD products, what is your level of satisfaction for the following attributes. Satisfied Highly Normal dis-satisfied Highly Satisfied dis-satisfied (a) Design & style (b) Quality (c) Price (d) Availability 11. Why did you decided not to buy KNIGHTHOOD brand? Mostly satisfactory neighter satisfactory dis Mostly satisfactory nor dis-satisfactory satisfactory dis-satisfactory 1. Price 2. Quality 3. Variety 4. Color/Design 5. Awareness 6. Others 12. Suggestion or Comments for further improvement. _______________________________________________________________________ _______________________________________________________________________ __
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A study on customer perception towards specific private brands of Big Bazaar
QUESTONNAIRE (DL) Dear Respondents, Name :……………………………………………… Place of residence:………………………………………. Age : 15-25 ( )
26-35 ( )
36-50
(
)
50-above
(
)
1.which outlet comes to your mind when you think of retail outlet (a) Big bazaar (b) Vishal Mart (c) Harsha (d) Others 2. How did you come to know about Big Bazaar (a) Newspapers (b) Hoardings (c) Television Ads (d) Mobile advertising 3. What makes you to visit Big Bazaar (a) Quality products (b) Ambience (c) Low price (d) Offers 4. How frequently do you visit Big Bazaar (a) Daily (b) Weekly (c) Monthly (d) During OFFER days 5. Which brand comes to your mind when you think of Plastic items(buckets,boxes, flasks, bowls etc) (a) Dreamline (b) Cello (c) Milton (d) Others__________ 6. Which brand comes to your mind when you think of Utensils and crockery items (kitchen tools, non-sticky cookers, plates & glasses dinner sets,table materials etc) (a) Premier (b) Dreamline (c) Prestige (d) Others_____________ 7. Are you aware of Dreamline Brand.
(YES/NO)
8.Did you buy any products of Dreamline brand. (YES/NO) If yes.. Answer the following… else go to Que.no 11 9. Which product did you buy (a) Plastic items (c) Crockery items Babasabpatilfreepptmba.com
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A study on customer perception towards specific private brands of Big Bazaar 10. What made you to buy (a) Quality (c) Availability
(b) Price (d) Design
11. If you are user of Dream line brand, what is your level of satisfaction for the following attributes? Satisfied Highly Normal dis-satisfied Highly Satisfied dis-satisfied (a) Design & style (b) Quality (c) Price (d) Availability 12. Why did you decided not to buy Dreamline brand? Mostly satisfactory neighter satisfactory dis mostly satisfactory nor dis-satisfactory satisfactory dis-satisfy 1. Price 2. Quality 3. Variety 4. Design 5. Awareness 6. Others 13. Suggestion or Comments for further improvement. _______________________________________________________________________ _______________________________________________________________________ __
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A study on customer perception towards specific private brands of Big Bazaar QUESTONNAIRE (KORYO) Dear Respondents, Name :______________________________________ Place of residence: _____________________________ Age: 15-25 ( )
26-35 ( )
36-50
(
)
50-above
(
)
1. Which outlet comes to your mind when you think of retail outlet (a) Big Bazaar (b) Vishal Mart (c) Girias (d) Others 2. How did you come to know about Big Bazaar? (a) Newspapers (b) Hoardings (c) Television Ads (d) Mobile advertising 3. What makes you to visit Big Bazaar? (a) Quality products (b) Ambience (c) Low price (d) offers 4. How frequently do you visit Big Bazaar? (a) Daily (b) Weekly (c) Monthly (d) During Offer days 5. Which brand comes to your mind when you think of Eletronic items (televisions,washing machines, refrigirators,sound systems,irons mixers and grinders etc) (a) Samsung (b) Koryo (c) Onida (d) LG (e) Others_________ 6. Are you aware of ‘Koryo’ Brand
(YES/NO)
7.Did you buy any products of Koryo brand (YES/NO) If yes..Answer the following else…. go to Que.no 11
8. Which product did you buy (a) Television (c) Refrigerator
(b) Sound systems (d) others__________
9. What made you to buy (a) Quality
(b) Price
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A study on customer perception towards specific private brands of Big Bazaar (c) Availability
(d) offer
10. If you are user of Koryo brand, what is your level of satisfaction for the following attributes. Satisfied Highly Normal dis-satisfied Highly Satisfied dis-satisfied (a) Service (b) Quality (c) Price (d) Availability 11. Why did you decided not to buy Koryo brand? Mostly satisfactory neighter satisfactory dis mostly satisfactory nor dis-satisfactory satisfactory dissatisfactor 1. Price 2. Quality 3. Service 4. Awareness 5. Others 12. Suggestion or Comments for further improvement. _______________________________________________________________________ _______________________________________________________________________ _______________________________________________________________________ ___
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A study on customer perception towards specific private brands of Big Bazaar
BIBLIOGRAPHY
I. BOOKS: A)Marketing Research by A.parashuram Dhruvgrewal and R.Krishnan Babasabpatilfreepptmba.com
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A study on customer perception towards specific private brands of Big Bazaar
B) Marketing Management by Philip.Kotler
II. Hand outs from Big Bazaar
III. URL: www.Future group.com www.Big Bazaar.com www.googles.co.in
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