A study on Market potential for Tata Nano cars
EXICUTIVE SUMMARY
INDUSTRY PROFILES: Tata Motors Limited is India's largest automobile company, with revenues of Rs. 32,426 crores (USD 7.2 billion) in 2006-07. It is the leader by far in commercial vehicles in each segment, and the second largest in the passenger vehicles market with winning products in the compact, midsize car and utility vehicle segments. The company is the world's fifth largest medium and heavy commercial vehicle manufacturer, and the world's second largest medium and heavy bus manufacturer. Established in 1945, Tata Motors' presence indeed cuts across the length and breadth of India. Over 4 million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The company's manufacturing base is spread across India - Jamshedpur (Jharkhand) in the east, Pune (Maharashtra) in the west, and in the north in Lucknow (Uttar Pradesh) and Pantnagar (Uttarakhand). A new plant is being set up in Singur (close to Kolkata in West Bengal) to manufacture the company's small car. The nation-wide dealership, sales, services and spare parts network comprises over 2,000 touch points. The company also has a strong auto finance operation, TML Financial Services Limited, supporting customers to purchase Tata Motors vehicles. COMPANY PROFILE: Manickbag is a exclusive showroom for Tata motors situated in udyambhag Belgaum. It is the single showroom which covers 6 districts Viz. Bagalkot, Dharwad, Hubli, Bijapur, Gadag and Haveri. A man with Heart of Gold- Ratan Tata has announced the launch of 'The Nano' in September 2008 and he says 'Promise is a promise'. This car will be as cheap as 1 lack 25 thousand, affordable even to lower and higher middle classes. Astrologically, it is very interesting to note that in 1984 when transiting Jupiter was passing through Sagittarius 'Maruti 800' was launched. 'The Nano' is also likely to be launched while transiting Jupiter will be in
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A study on Market potential for Tata Nano cars Sagittarius. There is a quest in the market whether 'The Nano' will beat 'Maruti 800' or not? Ganesha presents a Numerological study to demystify this question. NEED FOR THE STUDY: As the market for the automobile is having the huge accelerating growth in the Indian market, to check out the demand for the sophisticated TATA Nano in future. STUDY OBJECTIVES. To find the awareness of TATA Nano. To determine the prospective customer for TATA Nano. To know the importance given by customers to various attributes for car.
METHODOLOGY Primary data: The method of collecting primary data is survey method, there are different types of survey techniques for example personal interview, mail survey, Internet survey and telephone survey.
Secondary data: Secondary data collected from distributors, company people, Reports and internet.
Analysis of Data Data are useful only after analysis. Data analysis involves converting the series of data recorded observations into descriptive statements. The survey will carried out in Belgaum city, and the sample size was 100.The information gathered is transferred to a SPSS coding sheet, interpretation. The measurement and evaluation of data is done using SPSS 15.0 version software, simple frequency cross tabs and graphical representations.
SELECTION OF DATA COLLECTION METHOD Babasabpatilfreepptmba.com
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A study on Market potential for Tata Nano cars
1. Survey:
Personal Interview of customer.
2. Measurement Technique:
Questionnaire
3. Method of analysis:
Simple Percentage Method, tabulation, etc
4. Sample Size:
100
LIMITATIONS: •
Time schedule is only 60 days allotted for study is not sufficient.
•
All the practical experiences cannot be put on the paper.
•
Respondents may give biased information.
MAJOR FINDINGS:
Out of total sample taken, if they will get the new car at the price of Rs. 1 lack the 79%
respondents are ready to purchase the new car. And the remaining 21% of the respondents are not ready to purchase the new car. Finally, out of 100 respondents the 21% respondents said they wants to buy two – wheeler, 67% respondents said they wants to buy the TATA Nano, which is the world’s cheapest car, 5% of the respondents are wants to buy the Tata Indica car, and the remaining 7% of the respondents are wants to buy other cars
RECOMMANDATIONS: •
The Data indicated that there is huge potential market in the Indian automobile industry. Thus the Tata motors should differentiate themselves from there competitors because data says there are some other companies are come up with small cars, even better than past and even better for future, so that they promote their products and try to make their market monopoly.
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A study on Market potential for Tata Nano cars •
Nearly 21% of the people are interested to buy two – wheeler and 7% respondents are interested to buy other cars. Thus the suggestion want to give is, Try to keep the customers interest in Tata motors, don’t give the chance to the customer to get dissatisfied .Which may probably result of changing their perception, with the help of maintaining the quality and mileage of the car.
•
According to the survey most of the car buyers look at price vehicle. The Tata has always kept the best price for his product and also has been successful in it. Thus the Tata must set even better price for his product in the future.
CONCLUSION: The study of “Market potential for Tata Nano cars-A case study of Belgaum city is concludes the following”. Based on the data analysis, I conclude that when consumer purchases a car, price and mileage of car is influence him to buys a car, and also customers choose the well quality cars. The study shows that the TATA Nano car have a great place in consumer mind, and costumers are waiting for the Nano when it comes to market, when customers go for purchasing a car, they prefer to purchase a good mileage and good quality car, so TATA Nano may not fails in market because TATA motors is meant for quality products, and creative products, and they wants stands in first level in the market. And also customers do not want to try unknown branded cars because they have no much information about the lesser known brand car, so already TATA has good brand name in Automobile sector. Usually, people may purchase Nano car because they might have heard before about brands and TATA or they have some information about them from other sources, like magazines, newspapers, television etc.
AUTOMOBILE INDUSTRY PROFILE
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A study on Market potential for Tata Nano cars In India there are 100 people per vehicle, while this figure is 82 in China. It is expected that Indian automobile industry will achieve mass motorization status by 2014. Industry Overview Since the first car rolled out on the streets of Mumbai (then Bombay) in 1898, the Automobile Industry of India has come a long way. During its early stages the auto industry was overlooked by the then Government and the policies were also not favorable. The liberalization policy and various tax reliefs by the Govt. of India in recent years have made remarkable impacts on Indian Automobile Industry. Indian auto industry, which is currently growing at the pace of around 18 % per annum, has become a hot destination for global auto players like Volvo, General Motors and Ford. A well developed transportation system plays a key role in the development of an economy, and India is no exception to it. With the growth of transportation system the Automotive Industry of India is also growing at rapid speed, occupying an important place on the 'canvas' of Indian economy. Today Indian automotive industry is fully capable of producing various kinds of vehicles and can be divided into 03 broad categories: Cars, two-wheelers and heavy vehicles.
Snippets: •
The first automobile in India rolled in 1897 in Bombay.
•
India is being recognized as potential emerging auto market.
•
Foreign players are adding to their investments in Indian auto industry.
•
Within two-wheelers, motorcycles contribute 80% of the segment size.
•
Unlike the USA, the Indian passenger vehicle market is dominated by cars (79%).
•
Tata Motors
•
2/3rd of auto component production is consumed directly by OEMs.
•
India is the largest three-wheeler market in the world.
•
India is the largest two-wheeler manufacturer in the world.
•
India is the second largest tractor manufacturer in the world.
•
India is the fifth largest commercial vehicle manufacturer in the world.
•
The number one global motorcycle manufacturer is in India.
dominates over 60% of the Indian commercial vehicle market.
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A study on Market potential for Tata Nano cars •
India is the fourth largest car market in Asia - recently crossed the 1 million mark.
Segment : Among the two-wheeler segment, motorcycles have major share in the market.
Hero Honda
contributes 50% motorcycles to the market. In it Honda holds 46% share in scooter and
TVS
makes 82% of the mopeds in the country. 40% of the three-wheelers are used as goods transport purpose. Piaggio holds 40% of the market share. Among the passenger transport,
Bajaj
is the leader by making 68% of the three-wheelers.
Cars dominate the passenger vehicle market by 79%.
Maruti
Suzuki has 52% share in passenger
cars and is a complete monopoly in multi purpose vehicles. In utility vehicles
Mahindra
holds 42%
share. In commercial vehicle,
Tata Motors
dominates the market with more than 60% share. Tata Motors
is also the world's fifth largest medium & heavy commercial vehicle manufacturer. Miscellaneous: Hyderabad the Hi-Tech City, is going to come up with the first automobile mall of the country by the second half of 2008. It would be set up by city-based Prajay Engineers Syndicate in area of more than 35 acres. This 'Autopolis' would have facilities for automobile financing institutions and insurance services to create a complete range of services required for both
auto companies
and
customers. It will also have a multi-purpose convention centre for auto fairs and product launches.
INDIAN AUTOMOBILE HISTORY: During the 1920s, cars exhibited design refinements such as balloon tires, pressed-steel wheels, and four-wheel brakes. In Brief
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A study on Market potential for Tata Nano cars The origin of automobile is not certain. In this section of automobile history, we will only discuss about the phases of automobile in the development and modernization process since the first car was shipped to India. We will start automotive history from this point of time. The automobile industry has changed the way people live and work. The earliest of modern cars was manufactured in the year 1895. Shortly the first appearance of the car followed in India. As the century truned, three cars were imported in Mumbai (India). Within decade there were total of 1025 cars in the city. The dawn of automobile actually goes back to 4000 years when the first wheel was used for transportation in India. In the begining of 15th century Portuguese arrived in China and the interaction of the two cultures led to a variety of new technologies, including the creation of a wheel that turned under its own power. By 1600s small steam-powered engine models was developed, but it took another century before a full-sized engine-powered vehicle was created.
The actual horseless carriage was introduced in the year 1893 by brothers Charles and Frank Duryea. It was the first internal-combustion motor car of America, and it was followed by Henry Ford's first experimental car that same year. One of the highest-rated early luxury automobiles was the 1909 Rolls-Royce Silver Ghost that featured a quiet 6-cylinder engine, leather interior, folding windscreens and hood, and an aluminum body. It was usually driven by chauffeurs and emphasis was on comfort and style rather than speed. During the 1920s, the cars exhibited design refinements such as balloon tires, pressed-steel wheels, and four-wheel brakes. Graham Paige DC Phaeton of 1929 featured an 8-cylinder engine and an aluminum body. The 1937 Pontiac De Luxe sedan had roomy interior and rear-hinged back door that suited more to the needs of families. In 1930s, vehicles were less boxy and more streamlined than their predecessors. The 1940s saw features like automatic transmission, sealed-beam headlights, and tubeless tires. Babasabpatilfreepptmba.com
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A study on Market potential for Tata Nano cars The year 1957 brought powerful high-performance cars such as Mercedes-Benz 300SL. It was built on compact and stylized lines, and was capable of 230 kmh (144 mph). This was the Indian automobile history, and today modern cars are generally light, aerodynamically shaped, and compact. INDUSTRY INVESTMENT: According to Commerce Minister Kamal Nath, India is an attractive destination for global auto giants like BMW, General Motors, Ford and Hyundai who were setting base in India, despite the absence of specific trade agreements. Current Scenario: •
On the cost front of Indian automobile industry, OEMs are eyeing India in a big way, investing to source products and components at significant discounts to home market.
•
On the revenue side, OEMs are active in the booming passenger car market in India.
Overview: •
By 2010, India is expected to witness over Rs 30,000 crore of investment.
•
Maruti Udyog
•
Hyundai
•
Tata Motors
•
General Motors
•
Ashok Leyland and Tata Motors have each announced over Rs 1,000 crore of investment.
has set up the second car with an investment of Rs 6,500 crore.
will bring in more than Rs 3,800 crore to India. will be investing Rs 2,000 crore in its small car project. will be investing Rs 100 crore and Ford about Rs 350 crore.
Why India? The economy of India is emerging. The following table shows the ranking of India in the past four years.
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A study on Market potential for Tata Nano cars Rank
2008
2007
2006
2005
1
China
China
China
China
2
India
Thailand
Thailand
Thailand
3
Thailand
India
USA
USA
4
Vietnam
Vietnam
Vietnam
Indonesia
5
USA
USA
India
Vietnam
6
Russia
Russia
Indonesia
India
7
Korea
Indonesia
Korea
Korea
INDIAN AUTOMOBILE INDUSTRY GROWTH: The passenger car and motorcycle segment in Indian auto Industry is growing by 8-9 per cent. Current Scenario: •
The Indian automobile industry crossed a landmark with total vehicle production of 10 million units.
•
Car sales was 8,82,094 units against 8,20,179 units in 2007-08.
•
The two-wheeler market grew by 13.6 per cent with 70,56,317 units against 62,09,765 units in 2007-08.
•
Commercial vehicles segment grew at 10.1 per cent with 3,50,683 units against 3,18,430 units in 2007-08.
Overview: •
India, sourcing base for global auto majors.
•
Passenger car and motorcycle segment is set to grow by 8-9%.
•
The two-wheeler segment will clock 11.5% rise by 2007.
•
Commercial vehicle to grow by 5.2 per cent.
•
Estimated component market size is US$ 6.7 bn.
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A study on Market potential for Tata Nano cars Indian Auto Market Growth for the year 2007-08: •
The domestic
automobile industry
sales grew 12.8 per cent at 89,10,224 units as against
78,97,629 units in 2007-08. •
The automotive industry crossed a landmark with total vehicle production of 10 million units.
•
According to the Society of Indian Automobile Manufacturers (SIAM), car sales was 8, 82,094 units against 8,20,179 units in 2007-08.
•
The growth of domestic passenger car market was 7.5 per cent
•
Car exports stood at 1, 70,193 units against 1, 60,670 units in 2007-08.
•
The two-wheeler segment, the market grew by 13.6 per cent with 70, 56,317 units against 62, 09,765 units in 2007-08.
•
Motorcycles had the upward march, 17.1 per cent in domestic market touching 58, 15,417 units against 49, 64,753 units in 2007-08.
•
Scooter segment grew by 1.5 per cent, fall at 9, 08,159 units against 9, 22,428 units in 2007-08.
•
Commercial vehicles segment grew at 10.1 per cent with 3, 50,683 units against 3, 18,430 units in 2007-08.
•
Medium and heavy commercial vehicles managed a growth of 4.5 per cent against 23 per cent growth in the year ended March 31, 2007.
•
Light commercial vehicles sales growth was 19.4 per cent at 1, 43,237 units against 1, 19,924 units in 2007-08.
•
Three-wheelers sales rose by 17 per cent at 3, 60,187 units against 3, 07,862 units in 2007-08.
Auto Component Market The Indian auto parts industry is significantly fragmented with a large number of players having a turnover of less than US$10 million per year. The industry directly employs about 2, 50,000 people and has an annual turnover over US$ 56.3 billion. •
Estimated market size - US$ 6.7 bn
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A study on Market potential for Tata Nano cars •
Estimated market size by 2012 - US$ 17 bn
•
Projected CAGR - 15%
Note: Nearly two-thirds of the auto component production is consumed directly by Original Equipment Manufacturers (OEMs). Market Advantage •
Fast paced urbanization to rise from 28% to 40% by 2020.
•
Upward migration of household income levels.
•
Middle class expanding by 30-40 million every year.
•
Growing working population.
Production of 4-Wheelers:
Types of Vehicle Passenger Vehicles Utility Vehicles Multipurpose Vehicles Total
2004-05 557400 114470 51450 723320
2005-06 782550 146330 60670 989550
2006-07 960480 182020 67370 129870
2007-08 1045880 196380 66665 1308925
COMPANY PROFILE Tata Motors Limited is India's largest automobile company, with revenues of Rs. 32,426 crores (USD 7.2 billion) in 2006-07. It is the leader by far in commercial vehicles in each segment, and the second largest in the passenger vehicles market with winning products in the compact, midsize car and utility vehicle segments. The company is the world's fifth largest medium and heavy commercial vehicle manufacturer, and the world's second largest medium and heavy bus manufacturer. The company's 22,000 employees are guided by the vision to be "best in the manner in which we operate, best in the products we deliver, and best in our value system and ethics." Tata Motors helps its employees realize their potential through innovative HR practices. The company's goal is to empower and provide employees with dynamic career paths in congruence with corporate objectives. All-round potential development and performance improvement is Babasabpatilfreepptmba.com
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A study on Market potential for Tata Nano cars ensured by regular in-house and external training. The company has won several awards recognizing its training programmes. Established in 1945, Tata Motors' presence indeed cuts across the length and breadth of India. Over 4 million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The company's manufacturing base is spread across India - Jamshedpur (Jharkhand) in the east, Pune (Maharashtra) in the west, and in the north in Luck now (Uttar Pradesh) and Pantnagar (Uttarakhand). A new plant is being set up in Singur (close to Kolkata in West Bengal) to manufacture the company's small car. The nation-wide dealership, sales, services and spare parts network comprises over 2,000 touch points. The company also has a strong auto finance operation, TML Financial Services Limited, supporting customers to purchase Tata Motors vehicles. Tata Motors, the first company from India's engineering sector to be listed in the New York Stock Exchange (September 2004), has also emerged as an international automobile company. The foundation of the company’s growth is a deep understanding of economic stimuli and customer needs, and the ability to translate them into customer-desired offerings through leading edge R&D. The R&D establishment includes a team of 1400 scientists and engineers. The company's Engineering Research Centre was established in 1966, and has facilities in Pune, Jamshedpur and Lucknow. The ERC has enabled pioneering technologies and products. It was Tata Motors, which developed the first indigenously developed Light Commercial Vehicle, India's first Sports Utility Vehicle and, in 1998, the Tata Indica, India's first fully indigenous passenger car. Within two years of launch, Tata Indica became India's largest selling car in its segment. The ERC in Pune, among whose facilities are India's only certified crash-test facility and hemi-anechoic chamber for testing of noise and vibration, has received several awards from the Government of India. Some of the more prominent amongst them are the National Award for Research and Development Efforts in Industry in the Mechanical Engineering Industries sector in 1999, the National Award for Successful Commercialisation of Indigenous Technology by an Industrial Concern in 2000, and the CSIR Diamond Jubilee Technology Award in 2004.
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A study on Market potential for Tata Nano cars The company set up the Tata Motors European Technical Centre (TMETC) in 2005 in the UK. TMETC is engaged in design engineering and development of products, supporting Tata Motors' skill sets. Tata Daewoo Commercial Vehicle Company and Hispano Carrocera also have R&D establishments at Gunsan in South Korea and Zaragoza in Spain. The pace of new product development has quickened through an organisation-wide structured New Product Introduction (NPI) process. The process with its formal structure for introducing new vehicles in the market, brings in greater discipline in project execution. The NPI process helped Tata Motors create a new segment, in 2005, by launching the Tata Ace, India’s first indigenously developed mini-truck. The years to come will see the introduction of several other innovative vehicles, all rooted in emerging customer needs. Besides product development, R&D is also focussing on environment-friendly technologies in emissions and alternative fuels. Tata Motors (Previously known as Tata Engineering and Locomotive Co) is the youngest passenger car company in the world. It was established in the year 1945. Initially, they were into the manufacturing of trains. However, Tata motor is solely responsible for showcasing India's automotive industry to the rest of the world. It did so by designing and developing its own indigenous cars and thus placing India on the world automobile map. Tata Motors much like its parent company (Tata Group) has far fetched vision and always thrives for excellence. It was established with a vision of becoming a global car manufacturer from India. And today, it has indeed achieved its feat of becoming a global player in the automobile industry. It has a wide range of automobiles varying from commercial vehicles to passenger vehicles to multi-utility vehicle etc. Tata Motors is very committed to issues like Corporate Social Responsibility, Human Rights, Labour, and Environmental Standards. They are partners to the United Nations Global Compact. Tata Motors is India's largest automobile company and the sixth biggest commercial vehicle manufacturer in the world. In the year 2004, it became the first Indian Engineering Company to be listed in the New York Stock Exchange. The company had earned revenue of Rs 24,000 crores for the financial year of 2005-06. Hence, making its' presence felt on the Indian roads on a regular basis. Since, 1954 (when the first Tata vehicle was launched) till today, over 3.5 million Tata vehicles ply on the Indian roads. Today, Tata is a global player having markets in Europe, Africa, South Asia, South East Asia, Middle East and Australia. Babasabpatilfreepptmba.com
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A study on Market potential for Tata Nano cars Location Tata Motors' plants are located at Jamshedpur (eastern India), Pune (west), Lucknow and Pantnagar (north). Tata Motors and Fiat have set up a common manufacturing facility at Ranjangaon, near Pune. The company is establishing two new plants at Dharwad (south) and Singur (east). Contact Bombay House 24, Homi Mody Street Mumbai 400 001 India Phone: +91 (22) 6656 1676 Email: am@tatamotors.com Email for international inquiries: MILESTONES OF TATA MOTARS: It has been a long and accelerated journey for Tata Motors, India's leading automobile manufacturer. Some significant milestones in the company's journey towards excellence and leadership. Tata Engineering and Locomotive Co. Ltd. were established to manufacture locomotives and other engineering products. 1948
Steam road roller introduced in collaboration with Marshall Sons (UK).
1954
Collaboration with Daimler Benz AG, West Germany, for manufacture of
medium commercial vehicles. The first vehicle rolled out within 6 months of the contract. 1959
Research and Development Centre set up at Jamshedpur.
1961
Exports begin with the first truck being shipped to Ceylon, now Sri Lanka.
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A study on Market potential for Tata Nano cars 1966
Setting up of the Engineering Research Centre at Pune to provide impetus to
automobile Research and Development. 1971
Introduction of DI engines.
1977
First commercial vehicle manufactured in Pune.
1983
Manufacture of Heavy Commercial Vehicle commences.
1985
First hydraulic excavator produced with Hitachi collaboration.
1986
Production of first light commercial vehicle, Tata 407, indigenously designed,
followed by Tata 608. 1989
Introduction of the Tatamobile 206 - 3rd LCV model.
1991
Launch of the 1st indigenous passenger car Tata Sierra.
TAC 20 crane produced. One millionth vehicle rolled out. 1992
Launch of the Tata Estate.
1993
Joint venture agreement signed with Cummins Engine Co. Inc. for the
manufacture of high horsepower and emission friendly diesel engines. 1994
Launch of Tata Sumo - the multi utility vehicle.
Launch of LPT 709 - a full forward control, light commercial vehicle. Joint venture agreement signed with M/s Daimler - Benz / Mercedes - Benz for manufacture of Mercedes Benz passenger cars in India. Joint venture agreement signed with Tata Holset Ltd., UK for manufacturing turbochargers to be used on Cummins engines. Babasabpatilfreepptmba.com
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A study on Market potential for Tata Nano cars 1995
Mercedes Benz car E220 launched.
1996
Tata Sumo deluxe launched.
1997
Tata Sierra Turbo launched.
100,000th Tata Sumo rolled out. 1998
Tata Safari - India's first sports utility vehicle launched.
2 millionth vehicle rolled out. Indica, India's first fully indigenous passenger car launched. 1999
115,000 bookings for Indica registered against full payment within a week.
Commercial production of Indica commences in full swing. 2000
First consignment of 160 Indicas shipped to Malta.
Indica with Bharat Stage 2 (Euro II) compliant diesel engine launched. Utility vehicles with Bharat 2 (Euro II) compliant engine launched. Indica 2000 (Euro II) with multi point fuel injection petrol engine launched. Launch of CNG buses. Launch of 1109 vehicle - Intermediate commercial vehicle. 2001
Indica V2 launched - 2nd generation Indica.
100,000th Indica wheeled out. Launch of CNG Indica. Launch of the Tata Safari EX Babasabpatilfreepptmba.com
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A study on Market potential for Tata Nano cars Indica V2 becomes India's number one car in its segment. Exits joint venture with Daimler Chrysler. 2002
Unveiling of the Tata Sedan at Auto Expo 2002.
Petrol version of Indica V2 launched. Launch of the EX series in Commercial vehicles. Launch of the Tata 207 DI. 2,00,000th Indica rolled out. 5,00,000th passenger vehicle rolled out. Launch of the Tata Sumo'+' Series Launch of the Tata Indigo. Tata Engineering signed a product agreement with MG Rover of the UK. 2003
Launch of the Tata Safari Limited Edition.
The Tata Indigo Station Wagon unveiled at the Geneva Motor Show. On 29th July, J. R. D. Tata's birth anniversary, Tata Engineering becomes Tata Motors Limited. 3 millionth vehicle produced. First CityRover rolled out 135 PS Tata Safari EXi Petrol launched Tata SFC 407 EX Turbo launched
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A study on Market potential for Tata Nano cars 2004
Tata Motors unveils new product range at Auto Expo '04.
New Tata Indica V2 launched Tata Motors and Daewoo Commercial Vehicle Co. Ltd. sign investment agreement Indigo Advent unveiled at Geneva Motor Show Tata Motors completes acquisition of Daewoo Commercial Vehicle Company Tata LPT 909 EX launched Tata Daewoo Commercial Vehicle Co. Ltd. (TDCV) launches the heavy duty truck 'NOVUS' , in Korea Sumo Victa launched Indigo Marina launched Tata Motors lists on the NYSE 2005
Tata Motors rolls out the 500,000th Passenger Car from its Car Plant Facility in
Pune The Tata Xover unveiled at the 75th Geneva Motor Show Branded buses and coaches - Starbus and Globus - launched Tata Motors acquires 21% stake in Hispano Carrocera SA, Spanish bus manufacturing Company Tata Ace, India's first mini truck launched Tata Motors wins JRD QV award for business excellence. The power packed Safari Dicor is launched Babasabpatilfreepptmba.com
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A study on Market potential for Tata Nano cars Introduction of Indigo SX series - luxury variant of Tata Indigo Tata Motors launches Indica V2 Turbo Diesel. One millionth passenger car produced and sold Inauguration of new factory at Jamshedpur for Novus Tata TL 4X4, India's first Sports Utility Truck (SUT) is launched Launch of Tata Novus Launch of Novus range of medium trucks in Korea, by Tata Daewoo Commercial Vehicle Co. (TDCV) 2006
Tata Motors vehicle sales in India cross four million mark
Tata Motors unveils new long wheel base premium Indigo & X-over concept at Auto Expo 2006 Indica V2 Xeta launched Passenger Vehicle sales in India cross one-million mark Tata Motors and Marcopolo, Brazil, announce joint venture to manufacture fully built buses & coaches for India & markets abroad Tata Motors first plant for small car to come up in West Bengal Tata Motors extends CNG options on its hatchback and estate range TDCV develops South Korea's first LNG-Powered Tractor- Trailers Tata Motors and Fiat Group announce three additional cooperation agreements Tata Motors introduces a new Indigo range Babasabpatilfreepptmba.com
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A study on Market potential for Tata Nano cars 2007
Tata Motors launches the longwheel base Indigo XL, India's first stretch
limousine Tata Motors' integrated Customer Relationship Management (CRM)- Dealer Management System (DMS) initiative crosses the significant milestone of covering 1000 locations in India and abroad. Tata Motors introduces Magic & Winger - creates new segments in urban and rural passenger transportation. 2008 Tata Motors launches the world’s cheapest car TATA Nano, MANAGEMENT: Board of Directors Mr. Ratan N Tata (Chairman) Mr. N A Soonawala Dr. J J Irani Mr. V R Mehta Mr. R Gopalakrishnan Mr. Nusli N Wadia Mr. S M Palia Dr. R A Mashelkar Mr. Ravi Kant Mr. P M Telang
Senior Management Mr. Ravi Kant
Managing Director
Mr. P M Telang
Executive Director (Commercial Vehicles)
Mr. Rajiv Dube
President (Passenger Cars)
Mr. C Ramakrishnan Chief Financial Officer Mr. P Y Gurav
Vice President (Corporate Finance-Accounts &Taxation)
Dr. S J Tambe
Vice President (Human Resource)
Mr. A M Mankad
Head (Car Plant)
Mr. S B Borwankar Head (Jamshedpur Plant) Mr. S Krishnan
Vice President (Commercial-PCBU)
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A study on Market potential for Tata Nano cars Mr. Ravi Pisharody Vice President (Sales & Marketing) Mr. H K Sethna
Company Secretary
flash Figures for March, 2008PRODUCTION Category M & HCV LCV* UTILITY CARS TOTAL
Mar'08 20312 14628 5917 21024 61881
Mar'07 17785 14352 6325 21024 59486
Mar'06 15586 11601 5007 16978 49172
2007-08 175383 167988 49715 182212 575298
2006-07 185091 151499 50074 195782 582446
2005-06 136111 107380 40378 169689 453558
SALES: A. For the month Domestic Exports Total Category Mar'08 Mar'07 Mar'06 Mar'08 Mar'07 Mar'06 Mar'08 Mar'07 Mar'06 M & 20639 17673 16312 1637 1410 1036 22276 19083 17348 HCV LCV* UTILITY CARS TOTAL
15354 6560 18177 60730
13047 6109 19651 56480
10977 4954 17655 49898
3076 57 995 5765
2948 118 1823 6299
2915 367 2190 6508
18430 6617 19172 66495
15995 6227 21474 62779
13892 5321 19845 56406
B. For the year Domestic
Exports
Total
Category
2007-08
2006-07
2005-06
2007-08
2006-07
2005-06
2007-08
2006-07
2005-06
M & HCV
166037
173381
128714
13363
11560
8249
179400
184941
136963
LCV
147334
125792
86236
26100
23412
21848
173434
149204
108084
UTILITY
47700
47893
37905
2599
1416
1881
50299
49309
39786
CARS
167058
179000
150951
12210
16408
18561
179268
195408
169512
TOTAL
528129
526066
403806
54272
52796
50539
582401
578862
454345
Babasabpatilfreepptmba.com
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A study on Market potential for Tata Nano cars
PRODUCT OF TATA MOTARS
Babasabpatilfreepptmba.com
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VEHICALS INDICA CARS:
PRICE(LAKH)
INDICA DLE 3.58 A study on Market potential for Tata Nano cars INDICA DLS 3.78 INDICA TURBO DLS 3.78 INDICA TURBO DLG 3.92 INDICA TURBO DLX 4.72 INDICA DICOR DLG 4.28 INDICA DICOR DLS 4.11 INDICA VISTA TERRA SAFIRE 3.54 INDICA VISTA AQUA SAFIRE 3.77 INDICA VISTA TERRA TDI 3.95 INDICA VISTA AURA SAFIRE 4.03 INDICA VISTA AQUA TDI 4.09 INDICA VISTA AQUA QUADRAJET 4.71 INDICA VISTA AURA QUADRAJET 4.99 INDICA EETA GLE(P) 2.75 INDICA EETA GLS(P) 2.95 INDICA EETA GLG(P) 3.20 INDICA EETA GLX(P) 3.50 INDICA EETA GLE LPG 3.28 INDICA EETA GLS LPG 3.46 INDIGO CARS: INDIGO CS GLE INDIGO CS GLS INDIGO CS LS INDIGO CS LE INDIGO CS DICOR INDIGO GLE (P) INDIGO GLS (P) INDIGO GLX (P) INDIGO LS DICOR INDIGO LX DICOR INDIGO MARINA GLE (P) INDIGO MARINA LS DICOR INDIGO MARINA LX DICOR INDIGO XL (P) INDIGO XL DICOR SAFARI CARS: SAFARI 2.1 EXI (PETROL) 2 WD SAFARI 2.1 EXI (PETROL) 4 WD SAFARI 2.2 VTT(DICOR)LX 2 WD SAFARI 2.2 VTT (DICOR) VX 2 WD SAFARI 2.2 VTT (DICOR) EX 2 WD SAFARI 2.2 VTT (DICOR) EX 4 WD SAFARI 2.2 VTT (DICOR) VX 4WD SUMO CARS: SUMO VICTA LX SUMO VICTA EX SUMO VICTA GS Babasabpatilfreepptmba.com SUMO GRAND EX SUMO GRAND GX SUMO GRAND LX
3.72 3.91 4.46 4.16 4.95 4.19 4.51 4.84 4.82 5.21 4.26 4.96 5.36 6.70 7.35 8.69 9.58 7.40 10.46 8.69 9.58 11.39 5.15 5.37 6.11 6.92 7.49 6.55
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A study on Market potential for Tata Nano cars
Trucks: Medium and heavy commercial Vehicles Intermediate commercial Vehicles Light commercial Vehicles Small commercial Vehicles Tata Novus TL 4x4 Star buses and Globus Other buses Defence Vehicles Tata’s competitors in cars: Babasabpatilfreepptmba.com
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A study on Market potential for Tata Nano cars Mahindra & Mahindra Maruti Suzuki Hyundai Toyota Ford Fait General Motors Skoda Honda Renault Mitsubishi Hindustan Motors
MANICKBAG PROFILE HISTORY OF MANICKBAG: NAME OF GROUP Babasabpatilfreepptmba.com
: MANICKBAG GROUP Page 25
A study on Market potential for Tata Nano cars FOUNDER OF THE MANICKBAG
: DHARMAPPA MIRJI & MANICKCHAND SHAHA
YEAR OF ESTABLISHEMENT
: 1920
Two families, Dharmappa Mirji and Manickchand Shah in the year 1920, founded the Manickbag Group. The name manickbag was adopted because it was started on a land, which was donated by one Mr. Manickchand P. Zaveri of Bombay to Jain Boarding, and it was full of Bamboo jungle and hence the area was known as Manickbag. This land was taken on long lease and Manickbag concerns got under way. First Manickbag Rice Mill was started then it was diversified to manickbag Soap Factory. Due to some policy matter it was closed and Groundnut oil mill started. This group believes in honesty and quality so they were successful in producing the product, which was accepted abroad also Manickbag Oil mills exported the groundnut oil. In the year two young family members turned their focus to the business. Manickag owned a few petrol-fueled trucks, so to maintain these trucks small workshop was started as Manickbag Engineers. Soon engines came in market. Taking advantage of this opportunity Manickbag Engineers converting petrol trucks into diesel by changing the engine assembly. Simpson was the leading manufacture of diesel engine then and they offered the dealership for their engines to Manickbag in the year 1951. The MICO dealership was acquired in 1956. At same time Ashok Leyland Sub dealership under Sundaram motors was taken in 1956 in the name of manickbag Automobiles. Then for rebuilding a full-fledged Machine shop was started. In the year 1956 separated firm as Manickbag Diesel started exclusive for Micro product and Manickbag Garage Industries for Machine shop and Leyland Service for repairs and service of Leyland vehicles. In the year 1974 a branch of manickbag Diesel for MICO was opened in Bijapur. In the year 1984 Manickbag Automobiles opened a branch for Ashok Leyland at Hubli. In the year 1980 (24/09/1980)Sundram Clyaton TVS Moped dealership was taken. The TVS Motor Co ltd (Ind-Suzuki) motorcycle dealership was started on 28-05-1984 in Manickbag Engineers. Further branches were opened at Bijapur Ankola. In 1991 Manickbag Automobiles shifted from Ashok Leyland to TATA MOTORS. Service of Manickbag: Babasabpatilfreepptmba.com
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A study on Market potential for Tata Nano cars Manickbag is a exclusive showroom for Tata motors situated in udyambhag Belgaum. It is the single showroom which covers 6 districts Viz. Bagalkot, Dharwad, Hubli, Bijapur, Gadag and Haveri. It is having small showroom Ankola and Bijapur to cover other areas, which are working under the guidance of Manickbag the main branch. It is using promotional activities such as periodical advertisement, Offers and insurance, Road shows and demonstrations. Sales executives are playing an important role in attaining the enquires of their customers. Since Manickbag is the only big showroom the promotional activities conducted are not reaching effectively to customer of other districts, It shows that most of their sales are in Belguam district, simultaneously it is loosing customers in other districts. Presently they are in: Hindustan petroleum
since 1950
Simpson
since 1951
Mico
since 1956
Kirloskar Bearing
since 1975
TVS Motors
since 1979
Sesa goa pig iron cike & coal
since 1990
T ATA Motors
since 1992
BRANCHES OF MANICKBAG Head Office: Belgaum Branches:
Hubli, Bijapur, Ankola, Gulbarga, Gokak.
SERVICE SETUP: Bagalkot, Bidar, Chikodi.
MAN POWER :-> DESTINATION
No. of Employees
Front Office Staff
220
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A study on Market potential for Tata Nano cars Workers
120
Service Centre Staff
108
Workers
80
TOTAL
528
ACHIEVEMENTS: Best dealership award from MICO. Best dealership award from TVS Best dealership award from TELCO. ACTIVITIES: 1. Sales of Tata motors cars. 2. Service/repair of all range of Tata cars. 3. Sales of Tata cars spare parts. ADDRESS FOR CONTACT: MANICKBAG AUTOMOBILE (P) LTD. Passenger car Dealer 691, BEMCIEL INDUSTRIAL ESTATE, KHANPUR ROAD UDYAMBAG BELGAUM-590008 Tel: 0831-4219999 E-mail:shirishmg@rediffmail.com ORGANIZATIONAL STRUCTURE The structure of the company refers to the authorities and responsibilities of the employees.
DIRECTORS Babasabpatilfreepptmba.com SALES SALES SALES MANAGER COEXECUTIVE ORDINATOR DEPARTMENT
SPARES STORE MANAGER MANAGING SUPERVISOR KEEPER DEPARTMENT DIRECTOR
Page 28 SERVICE SERVICE SERVICE MANAGER ADVISOR STAFF DEPARTMENT
ACCOUNTS ACCOUNTS MANAGER DEPARTMENT SUPERVISOR STAFF
A study on Market potential for Tata Nano cars
TWO MAIN DIVISONS IN THE FIRM: 1. Commercial vehicle division. 2. Passenger vehicle division. DEPARTMENT OF THE STUDY: There are mainly four departments in Manickbag automobiles Pvt. ltd. Babasabpatilfreepptmba.com
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A study on Market potential for Tata Nano cars They are 1. Sales department 2. Service department 3. Spares department 4. Account department SALES DEPARTMENT The manickbag Automobiles have a two types of sales offices. These are
front office
Back office
Total number of employees of sales department FRONT OFFICE
Destination Assistant Manager Leader Sale Executive Finance officer Workers RECEPTIONIST TOTAL
BACK OFFICE
No. of employees 1 4 10 2 14 1 42
Destination Assistant Manager Leader Sale Executive Stockiest Delivery Boy
No. of employees 1 4 13 12 2
TOTAL
32
SERVICE DEPARTMENT: Tata motors MANICKBAG AUTOMOBILES PVT LTD. is a fully service oriented company, It has sub-department of services divided in to two offices. One is front office & Back office. I. Customer relationship dept II. Workshop dept III. Body shop dept STRENGTH OF THE SERVICE DEPT. Babasabpatilfreepptmba.com
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A study on Market potential for Tata Nano cars DESTINATION Manager Team Leader Service Staff Service Advisor Supervisor Repair Team Workers Receptionist TOTAL
No of Employees 2 6 22 6 16 35 1 88
SPARES DEPARTMENT: Spare parts department is a back office of the service department. It has two divisions OTC & Workshop,
Strength of spares dept: 1Executives 2 comp. operator 3store keeper 4Mechanics TOTAL STRENGTH OF SPAREPART DEPT DESTINATION
No of Employees
Manager Executive Computer Operator Store Keeper
1 6 6 4
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A study on Market potential for Tata Nano cars Delivery Boy Mechanics
8 10
Workers
35
TOTAL
70
SWOT ANALYSIS: Strengths: The can ask for test drive The customers are attended as soon as they come. The area available for operation is very spacious They have their own finance. The dealer’s have high goodwill in the market for service. The presence of effective flow of communication between the departments of the Manickbag is the greates strength, which ensures smooth flow of operations. Weakness: Tough competition from the other companies. The dealer prefers experience rather than talent. Diffculty in marketing petrol cars as it is set in minds of public that TATA is for diesel vehicles.
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A study on Market potential for Tata Nano cars Opportunities: It can capture rural areas when they are going to launch their new vehicle. The dealer can go for diversification The dealer can conduct exchange promotional activities to increase its sales. Threats: Changing market trends Competition from other models. Globalization and privatization. Any sudden changes in the government policy may affect the sales. New interacts from competitors like price and quality. Change in the market that is from seller’s market to buyers market.
PRODUCT PROFILE: Indica Turbo Diesel To complete at a higher level, performance has to be continuously redefined. and the only way to do that is by harnessing the power within. That's exactly what the new Indica V2 Turbo Diesel does. IT redefines the performance of diesel cars. With 68 PS of gut-wrenching power backed by 13 Kgm of torque, the Indica Turbo will leave petrol cars fading into the backdrop faster than you can imagine. Add great engine responsiveness, superior drivability, and mid-size sedan space, and you have a car that score maximum on all-round performance. Test Drive the Indica V2 Turbo today, and discover the new power of diesel Indica Diesel The best value offer in the segment. With fabulous new features. A sleek new look that will turn heads.
And comfortably refurbished interiors for the most pleasant drives. All in all, the New Indica V2 will make you stand apart
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A study on Market potential for Tata Nano cars Indica XETA Petrol The New Indica Xeta. Its 1.4 liter extra fuel efficient, Torque Advantage petrol engine delivers a frugal fuel consumption at 14 kmpl*. The 32-bit microprocessor in the Xeta petrol engine even includes a knock sensor, which helps reduce damage from adulterated fuel, and maintains at the efficiency. Furthermore, there isn't any compromise in power and torque, which at 70 PS and 12.4 Kgm, make every drive a thrill. The luxurious beige interiors come as a standard feature and are a first. All this at an unbelievable price, against cars that are much smaller and with lower specifications. Step into the Indica Xeta today you will realise why it is not just a common car Indigo Petrol There comes a time in your life when it's only right for you to think of yourself for a change Indigo Diesel Indigo XL Petrol In today’s intrusive world, personal space is at a premium. Space that can only be yours, where you can be with yourself, sort out your thoughts in personalized luxury and comfort. Space where you can listen to your favorite music, communicate with the world when you want to and relax. Or conduct business. Your own personal lounge where you are the master and sharing it and how is entirely your discretion. Indigo XL Diesel In today’s intrusive world, personal space is at a premium. Space that can only be yours, where you can be with yourself, sort out your thoughts in personalized luxury and comfort. Space where you can listen to your favorite music, communicate with the world when you want to and relax. Or conduct business. Your own personal lounge where you are the master and sharing it and how is entirely your discretion. Indigo Marina Petrol Everyone and everything you've ever loved, right by your side, on every drive Indigo Marina Diesel Everyone and everything you've ever loved, right by your side, on every drive
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A study on Market potential for Tata Nano cars Fiat Palio 1.6 Sports This Car engine is designed to protect itself. With Double Crank Prevention system, you will have to switch off the ignition before you restart the engine. Thus helping to safeguard vital engine components. We make sure that you don't make a mistake even by mistake. Fiat's unique Reverse Gear Lock prevents you from engaging the reverse gear, while the car is traveling forward, thus protecting the engine. Checkered upholstery makes sure that style is not just restricted to the outside of this car. Luxury is sinking into a deep, well-upholstered seat with adequate under-thigh support
Fiat Palio nv 1.2 All the pampering is not just reserved for the driver. We have made sure that everyone travels in luxury. Shown here is the well upholstered door with fabric insert. Utility meets Italian style. The driver-friendly dashboard has all the controls, ergonomically placed while keeping a fine eye on style. Keep your eyes on the road even if your eyes will be drawn to the tow tone beige-n-grey dashboard and wooden-finished AC fascia. Luxury is sinking into this beige colored lap of comfort. The Seats are designed to provide good under-thigh support and is spacious enough for you to stretch your legs comfortably UTILITY VEHICLES: Safari Dicor Petrol Designed to put maximum distance between you and civilization this direct injunction Common Rail (DICOR) Engine is an indigenously developed powerhouse. A 32 bit microprocessor electronically monitor and controls the fuel pressure, quantity and injection timing, making the engine extremely responsive and fuel efficient while keeping the emission and NVH levels significantly low. With a power output of 115 PS and best in class torque of 300 Nm, Dicor hardly breaks a sweet affording, climbing up steep inclines or zipping past landscapes
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A study on Market potential for Tata Nano cars Safari Dicor Diesel Designed to put maximum distance between you and civilization this direct injection Common Rail (DICOR) Engine is an indigenously developed powerhouse. A 32 bit microprocessor electronically monitor and controls the fuel pressure, quantity and injection timing, making the engine extremely responsive and fuel efficient while keeping the emission and NVH levels significantly low. With a power output of 115 PS and best in class torque of 300 Nm, Dicor hardly breaks a sweet affording, climbing up steep inclines or zipping past landscapes. Safari Petrol You only need to get behind the wheel of the new Tata Safari EXi Petrol to understand that life begins of 80kmph. With 135 bhp of power growling under it's hood, thanks to a revolutionary new 16 V DOHC MPFI petrol engine, the EXi has enough speed to make the very idea of a shortcut redundant. Safari Diesel The Tata Safari EXi features a Blaupunkt Palm Beach head unit with a front staged 5-component speaker system with two 6.5" woofers, a dual-voice coil woofer and two tweeters and aligned on an axis ensuring better directivity. The dual voice coil 8" woofer at the rear complements the acoustic ambience by adding deep bass. Designed specifically for the Tata Safari, the music system ensures that your driving experience is unparalleled Sumo The Tata Sumo +'s engine has a linered block which comes mounted on a ladder frame structure. The unit body construction of the air filter, the aluminum intake manifold, the bigger oil filter and oil sump all restrict friction and wear and tear of the engine to a considerable extent, thereby increasing the engine life of the Tata Sumo+ Series. Victa The sumo has always been preferred for its spaciousness. The Victa adds a touch of elegance and panache with its all new inte riors that allow you to use it effectively. The new seating arrangements enables you to split and fold the second row while the third row of front facing seats can be completely removed. So you have more than half a cabin for luggage. In fact that's
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A study on Market potential for Tata Nano cars 2160 liters to be precise. You also have the option of being in your own space, in a cabin that's the quietest in its class.
TATA NANO CAR
ABOUT THE TATA NANO Introduction A man with Heart of Gold- Ratan Tata has announced the launch of 'The Nano' in September 2008 and he says 'Promise is a promise'. This car will be as cheap as 1 lack 25 thousand, affordable even to lower and higher middle classes. Astrologically, it is very interesting to note Babasabpatilfreepptmba.com
Page 37
A study on Market potential for Tata Nano cars that in 1984 when transiting Jupiter was passing through Sagittarius 'Maruti 800' was launched. 'The Nano' is also likely to be launched while transiting Jupiter will be in Sagittarius. There is a quest in the market whether 'The Nano' will beat 'Maruti 800' or not? Ganesha presents a Numerological study to demystify this quest.
Overview Tata Motors is India's largest and leading automobile company, with US $ 7.2 billion revenues in 2006-2007. With over 4 million Tata vehicles pursuing in India, it is the premier in commercial vehicles and the second largest in passenger vehicles. It is also the world's fifth largest medium and heavy truck manufacturer and the second largest heavy bus manufacturer. Mr. Tata's 'dream project', the Rs one-lakh car has generated immense interest in the Indian auto market, where Tata's current lowest-priced car is Indica with a tag of Rs 3.3 lakh. The one lakh rupee car is going to be a real car with the basic features. The car is in every way a car, with an engine, a suspension, and a steering system designed for its size. The most watched car in the Indian car space - the Rs 1-lakh offering from the Tata Motors stables - is going to be launched in september in 3 variants. When launched, the car will be available in both standard and deluxe/luxury versions. Both versions will offer a wide range of body colours, and other accessories so that the car can be customised to an individual’s preferences. It is aimed to rank between high end motor cycles and the compact car segment. Instead of researching on low cost components by themselves, Tata has delegated the task to various vendors. The fuel-injection system is being developed by MICO while Brakes India and Bosch Chassis Systems will be supplying low cost braking system. Around 55 prototypes have been tested on Babasabpatilfreepptmba.com
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A study on Market potential for Tata Nano cars Indian roads under varied conditions. It has been reported that the final model will make its debut in October 2008. The name 'Nano' was chosen as it denotes high technology and small size. It was the most eagerly waited car. People world over were keen to see what Tata Motors' People's Car looked like, and know more about it. The Tata Motors website saw nearly 7.9 million hits on January 10 (the day the Nano was unveiled), while the Tata Nano website saw 4 million hits in 30 hours, making these sites among the busiest in the world
Specifications and features of 1 lakh car Nano: Design The People’s Car, designed with a family in mind, has a roomy passenger compartment with generous leg space and head room. It can comfortably seat four persons. Four doors with high seating position make ingress and egress easy. Yet with a length of 3.1 metres, width of 1.5 meters and height of 1.6 metres, with adequate ground clearance, it can effortlessly manoeuvre on busy roads in cities as well as in rural areas. Its mono-volume design, with wheels at the corners and the powertrain at the rear, enables it to uniquely combine both space and manoeuvrability, which will set a new benchmark among small cars Stylish, comfortable The People’s Car, designed with a family in mind, has a roomy passenger compartment with generous leg space and head room. It can comfortably seat four persons. Four doors with high seating position make ingress and egress easy. Yet with a length of 3.1 metres, width of 1.5 metres and height of 1.6 metres, with adequate ground clearance, it can effortlessly manoeuvre on busy roads in cities as well as in rural areas. Its mono-volume design, with wheels at the corners and the powertrain at the rear, enables it to Babasabpatilfreepptmba.com
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A study on Market potential for Tata Nano cars uniquely combine both space and manoeuvrability, which will set a new benchmark among small cars. When launched, the car will be available in both standard and deluxe versions. Both versions will offer a wide range of body colours, and other accessories so that the car can be customised to an individual’s preferences.
Fuel-efficient engine The People’s Car has a rear-wheel drive, all-aluminium, two-cylinder, 623 cc, 33 PS, multi point fuel injection petrol engine. This is the first time that a two-cylinder gasoline engine is being used in a car with single balancer shaft. The lean design strategy has helped minimise weight, which helps maximise performance per unit of energy consumed and delivers high fuel efficiency. Performance is controlled by a specially designed electronic engine management system. COMPARISON BETWEEN TATA Nano and Maruti – 800 Vehicle Names
Tata Nano
Maruti 800
2 Size (l*w* h all in cm) 3 Transmission
310 x 150 x 160 333.5 x 144 x 140.5 4 speed 5 speed synchromesh with overdrive in 4th 4 Fuel Tank (liter) 30 28 5 Wheelbase (cm) 223 217.5 6 Seating Capacity 4 4 7 Estimated Mileage (km/) 20 16 8 Engine (Gasoline / Petrol) 2 cylinder 3 cylinder 9 Cylinder Size (cc) 623 796 10 Maximum Power (hp) 34 @ 5500 rpm (24 kW) 37@5000 rpm 11 Engine 623 cc 800 cc 12 Speed 90 km/h 120 km/h 13 Bsic car Ex-Show room price Rs 1,00,000 Rs. 2,03,739
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A study on Market potential for Tata Nano cars
VEHICLE SUMMARY Name:
Nano
Model:
Basic
Car Body Type: Hatchback Segment:
A Segment
Top Speed:
105
0 to 60:
12.60
0 to 100:
0.00
Fuel Consumption:
Highway 26.00 kmpl.
Fuel Consumption:
City 22.00 kmpl.
ENGINE SPECIFICATIONS Displacement:
624cc, 3 cylinder, rear engine
Engine Type:
Petrol
Maximum Power:
33bhp@5500rpm
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A study on Market potential for Tata Nano cars Maximum Torque:
48Nm@2500rpm
Power to Weight Ratio:
0
DIMENSIONS Length:
3090 mm
Width:
1485 mm
Height:
1570 mm
OTHER SPECIFICATIONS Seating Capacity:
4
Tyre Size:
R12
Suspension:
McPherson strut & Independent coil spring
Steering:
Power
Brakes:
Front Disk, Rear Drum
Gears:
4 Manual
Ground Clearance:
180.00 mm
Kerb Weight:
580.00 kgs.
Fuel Tank:
30.00
Body Color Bumpers: Yes Babasabpatilfreepptmba.com
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A study on Market potential for Tata Nano cars Tachometer:
No
Alloys:
No
ORVM Indicator:
No
Xenon Headlamps:
No
Headlamp Washer:
No
COMFORT AND CONVENIENCE AC:
AC without Climate Control
Power Windows:
No
Central Locking:
Manual
Remote Boot:
Yes
Remote Fuel Filler:
No
Rear Wiper:
No
Rear Defogger:
No
Rear Armrest:
No
Streeing Adjustment (Rake/Reach): optional Driver Seat Adjustment:
Manual
Music System:
Cassette Player
Leather Seats:
No
Door Mirror:
Both Side
Babasabpatilfreepptmba.com
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A study on Market potential for Tata Nano cars Tinted Glass:
No
Rear AC Vent:
No
Folding Rear Seats:
Yes
Sun Roof:
No
Buttons/Controls on Steering:No Auto Viper:
No
Auto Headlamp:
No
ACTIVE AND PASSIVE SAFETY Airbag:
No
Parking Sensors:
No
Fog Lamp:
Yes
Traction Control:
No
EBD:
No
ABS:
No
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A study on Market potential for Tata Nano cars
RESEARCH STUDY STATEMENT OF THE PROBLEM A market research will be conducted To assess the potential market for TATA Nano in Belgaum city. This study will be conducted to know whether the people of Belgaum city will accept or not the TATA Nano, and also to know the costumers attitude towards the TATA Nano, and to know the customer expectations in TATA Nano, and what are the factors they are going to concentrate in TATA Nano.
About the Project: Project Title “Market potential for Tata Nano cars-A case study of Belgaum city”
Management problem: To check whether the people of Belgaum city will accept the TATA Nano or not. Research Problem: TATA Nano has potential market or not in Belgaum. Need for the Study: Tata Nano is the lowest price car launched by Tata Motors in the month of March 2009. Many experts have expressed that lowest price car launch will bring a revolution in the automobile market. But still there is a concern over the potential market for Tata Nano. This study will be conducted to know the customers perception towards Tata Nano and whether the Tata Nano has adequate potential market or not. As the market for the automobile is having the huge accelerating growth in the Indian market, this study will be useful to check out the demand for the sophisticated TATA Nano in future.
Objectives of the Study: To find the awareness of TATA Nano. To determine the prospective customer for TATA Nano. To know the importance given by customers to various attributes for car. Babasabpatilfreepptmba.com
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A study on Market potential for Tata Nano cars
Rational behind the Project: As the market for the automobile is having the huge accelerating growth in the Indian market, to check out the demand for the TATA Nano in future, to check the costumer expectation level and attitude towards TATA Nano. Benefits of the Study. After completion of Research, we will come to know regarding the Indian people’s 1Lakh rupee car Tata Nano have or does not have the potential market in the Belgaum city. We will also come to know about the customer’s expectations with the Tata Nano and about the awareness among the people of Belgaum. Data collection method 1. Survey
: Personal Interview of customer.
2. Measurement Technique
: Questionnaire
3. Method of analysis 4. Sample Size
: Simple Percentage Method, tabulation, etc : 100
Limitations: Sample size is small. All the practical experiences cannot be put on the paper. All the practical experiences cannot be put on the paper Respondents may give bias information
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A study on Market potential for Tata Nano cars
RESEARCH METHODOLOGY: Primary data: Primary data are the data that are collected to help solve a problem or taken advantage of an opportunity on which decision must be taken. The main method of collecting primary data is survey method, there are different types of survey techniques for example personal interview, mail survey, Internet survey and telephone survey.
Secondary data: Secondary data collected from distributors, company people, guide line book and internet.
Measurement Technique:In this project following measurement techniques are use to collect information.
Questionnaire:For the purpose of this project self-administered questionnaire is framed to note potential customers view on Tata Nano in Belgaum city.
Analysis of Data Data are useful only after analysis. Data analysis involves converting the series of data recorded observations into descriptive statements. The survey will carried out in Belgaum city, and the sample size was 100.The information gathered is transferred to a SPSS coding sheet, interpretation. The measurement and evaluation of data is done using SPSS 15.0 version software, simple frequency cross tabs and graphical representations.
Ethics of the research In this study, the questionnaire is designed in such a way that the feelings of respondents as well as the ethics of the company are not disturbed. The research and research report is not misleading any way.
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A study on Market potential for Tata Nano cars ANALYSIS AND INERPRETATION: 1) Gender of the respondent 1)male
2)female TABLE-1
Valid Male female Total
Frequency 86 14 100
Percent Valid Percent Cumulative Percent 86.0 86.0 86.0 14.0 14.0 100.0 100.0 100.0 gender GRAPH-1
100
Frequency
80
60
40
20
0 male
female
gender
Interpretation: Out of 100 respondents on whom survey was conducted, 86 % of the respondents are male respondents, and remaining 14% of the respondents are female.
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A study on Market potential for Tata Nano cars 2) Age of the respondent 1) 18 – 25 2) 25 – 40 3) 40 – 60 4) 60 and above TABLE-2
Valid 18 - 25 26 - 40 41 - 60 Total
Cumulative Frequency Percent Valid Percent Percent 21 21.0 21.0 21.0 73 73.0 73.0 94.0 6 6.0 6.0 100.0 age of respondent 100 100.0 100.0 GRAPH-2
80
Frequency
60
40
20
0 18 - 25
26 - 40
41 - 60
age of respondent
Interpretation: Out of 100 respondents on whom survey was conducted, the 21% of the respondents age group between 18 – 25, 73% of the respondents age group between 26 – 40, and the remaining 6% respondents age group between 41 – 60. This shows the major part has covered by the age group between 26 - 40, because this group of people may have the major roll, while purchasing the car. 3) Occupation of the respondent 1) Private employee 2) Govt employee 3) Own business 4) Other Babasabpatilfreepptmba.com
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A study on Market potential for Tata Nano cars
TABLE-3 Frequency Percent
Valid Percent
Valid private 81 81.0 81.0 employee govt employee 8 8.0 8.0 own business 11 11.0 11.0 occupation of the respondent Total 100 100.0 100.0
Cumulative Percent 81.0 89.0 100.0
100
Frequency
80
60
40
20
0 private employee
govt employee
own business
occupation of the respondent
Interpretation: Out of 100 respondents on whom survey was conducted, the 81% of the employers are private employers, and 8% of the employers are government employers, and the remaining 11% employers are have their own business. 4) Annual income of the respondent 1) less than 1 lac 2) 1 – 2 lac 3) 2 – 3 lac 4) 3 lac and above Babasabpatilfreepptmba.com
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A study on Market potential for Tata Nano cars TABLE-4
Valid less than 1 lakh 1 lakh - 2 lakh 2 lakh - 3 lakh 3 lakh and above Total
Frequency Percent Valid Percent 34 34.0 34.0 55 55.0 55.0 5 5.0 5.0 annual income of the employee 6 6.0 6.0 100 100.0 100.0
Cumulative Percent 34.0 89.0 94.0 100.0
60
Frequency
50
40
30
20
10
0 less than 1 lakh
1 lakh - 2 lakh
2 lakh - 3 lakh
3 lakh and above
annual income of the employee
Interpretation: Out of 100 respondents on whom survey was conducted, 34% of the respondents have the annual income less than 1 lakh, 55% of the respondents have the annual income 1 lac to 2 lac, 5% of the respondents have the annual income 2 lac to 3 lac, and the remaining 6% of the respondents have the annual income more than 3 lac, here the respondents who has less than 1 lac and 1 lac – 2 lac all they fall in middle class family, it shows, the survey was conducted to the middle class family, because the TATA Nano is made for the middle class family, and they have the major roll in purchasing the TATA Nano. 5) Have you heard about TATA Nano? 1) Yes 2) No TABLE-5
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A study on Market potential for Tata Nano cars
Frequency
Percent
Valid Cumulative Percent Percent Valid Yes 98 98.0 98.0 98.0 No 2 2.0 2.0 100.0 heard about Total 100 have you 100.0 100.0tata nano
100
Frequency
80
60
40
20
0 yes
no
have you heard about tata nano
Interpretation: With respect to the question, have you heard about the TATA Nano?, out of 100 respondents the 98 respondents said they are aware about the TATA Nano, and the remaining 2 respondents are said they are doesn’t aware about the TATA Nano. 6) If you get a new car at the price of Rs 1 lack, then are you ready to buy a new car? 1) Yes 2) No TABLE-6
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A study on Market potential for Tata Nano cars
Frequency Percent Valid Percent Cumulative Percent Valid Yes 79 if u get a79.0 79.0 car at rs 179.0 lakh are ready to buy the new car No 21 21.0 21.0 100.0 Total 100 100.0 100.0
80
Frequency
60
40
20
0 yes
no
if u get a car at rs 1 lakh are ready to buy the new car
Interpretation:
With respect to the question, if they get the new at the price of Rs. 1 lac, the 79% respondents are ready to buy the car, but 21% of the respondents are not ready to buy the car, According to the result of the survey, if they get the car at the price Rs.1 lac most of the people are ready to buy the car.
7) What are the factors you are going to concentrate while buying a new car? 1) Price 2) Mileage 3) Performance 4) Comfort TABLE-7-1 1) PRICE: Babasabpatilfreepptmba.com
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A study on Market potential for Tata Nano cars
Valid Missing Total
Yes No Total System
Frequency Percent Valid Percent 47 47.0 59.5 32 32.0 40.5 79 79.0 100.0 21 price - attribute 21.0 concider 100 100.0 GRAPH-7-1
Cumulative Percent 59.5 100.0
50
Frequency
40
30
20
10
0 yes
no
price - attribute concider
Interpretation: With respect to the price attribute, out of 79 respondents, the 47 respondents are considered price attribute while purchasing the car, it means the 59.5% respondents are considered the price attribute, the remaining 32 respondents i.e 40.5% respondents are not considered the price attribute while purchasing the car. The remaining 21 respondents are left, because they are not ready to buy the car. TABLE-7-2 2) MILEAGE Valid
Yes No
Frequency 52 27
Babasabpatilfreepptmba.com
Percent 52.0 27.0
Valid Percent 65.8 34.2
Cumulative Percent 65.8 100.0 Page 54
A study on Market potential for Tata Nano cars Total System
Missing Total
79 79.0 100.0 21 21.0 mileage attribute consider 100 100.0
60
Frequency
50
40
30
20
10
0 yes
no
mileage - attribute consider
Interpretation: With respect to the mileage attribute, out of 79 respondents, the 52 respondents are considered mileage attribute while purchasing the car, it means the 65.8% respondents are considered the mileage attribute, the remaining 27 respondents i.e 34.2% respondents are not considered the mileage attribute while purchasing the car. The remaining 21 respondents are left, because they are not ready to buy the car.
3) Performance
Valid Missing
Yes No Total System
TABLE-7-3
Frequency 29 50 79 21
Babasabpatilfreepptmba.com
Percent 29.0 50.0 79.0 21.0
Valid Percent Cumulative Percent 36.7 36.7 63.3 100.0 100.0 Page 55
A study on Market potential for Tata Nano cars performance - attribute consider 100 100.0 GRAPH-7-3
Total
50
Frequency
40
30
20
10
0 yes
no
performance - attribute consider
Interpretation: With respect to the performance attribute, out of 79 respondents, the 29 respondents are considered performance attribute while purchasing the car, it means the 36.7% respondents are considered the performance attribute, the remaining 50 respondents i.e 63.3% respondents are not considered the performance attribute while purchasing the car. The remaining 21 respondents are left, because they are not ready to buy the car. 4) Comfort TABLE-7-4 Valid Missing Total
Yes No Total System
Frequency 38 41 79 21 100
Babasabpatilfreepptmba.com
Percent 38.0 41.0 79.0 21.0 100.0
Valid Percent Cumulative Percent 48.1 48.1 51.9 100.0 100.0
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A study on Market potential for Tata Nano cars comfort - attribute consider GRAPH-7-4
50
Frequency
40
30
20
10
0 yes
no
comfort - attribute consider
Interpretation: With respect to the comfort attribute, out of 79 respondents, the 38 respondents are considered comfort attribute while purchasing the car, it means that the 48.1% respondents are considered the comfort attribute, the remaining 41 respondents i.e 51.9% respondents are not considered the comfort attribute while purchasing the car. The remaining 21 respondents are left, because they are not ready to buy the car. 8) What should be the your price range to purchase a new car? 1) 1 lack – 2 lack 2) 2 – 3 lack 3) 3 – 4 lack 4) 4 lack and above TABLE-8
Valid
1 lakh - 2 lakh 2 lakh - 3 lakh 3 lakh - 4 lakh
Frequency 58 16 2
Babasabpatilfreepptmba.com
Percent 58.0 16.0 2.0
Cumulative Valid Percent Percent 73.4 73.4 20.3 93.7 2.5 96.2 Page 57
A study on Market potential for Tata Nano cars
Missing Total
4 lakh and above 3 3.0 3.8 100.0 Total 79 79.0 100.0 what should be the21 price range 21.0 for you to buy the new car System 100 100.0 GRAPH-8
60
Frequency
50
40
30
20
10
0 1 lakh - 2 lakh
2 lakh - 3 lakh
3 alkh - 4 lakh
4 lakh and above
what should be the price range for you to buy the new‌
Interpretation: With respect to the question what is the price range for purchasing the new car, out of 79 respondents the 58 i.e 73.4% respondents said their price range for purchasing a new is 1 lac to 2 lac, 16 respondents i.e 20.3% respondents said 2 lac to 3 lac, and 2 respondents i.e 2.5% respondents said 3 lac to 4 lac, and the remaining 3 respondents i.e 3.8% respondents said about their price range is 4 lac and above. And the 21 respondents are left because they are not ready to buy the new car. 9) Before buying a new will you wait till TATA Nano comes on road and then decide to buy a car? 1) Yes 2) No TABLE-9 Valid Missing
Yes No Total System
Frequency 66 13 79 21
Babasabpatilfreepptmba.com
Percent 66.0 13.0 79.0 21.0
Valid Percent Cumulative Percent 83.5 83.5 16.5 100.0 100.0
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A study on Market potential for Tata Nano cars before buying a car will u wait tata nano comes on road then decide to buy a Total 100 100.0car GRAPH-9
Frequency
60
40
20
0 yes
no
before buying a car will u wait tata nano comes on roa‌
Interpretation: With respect to the question, before buying a car will you wait till TATA Nano comes on road and then decide to buy a car, out of 79 respondents, the 66 respondents i.e 83.5% respondents said, they are ready to wait till TATA Nano comes on road and then they will decide which car to buy, but 13 respondents i.e 16.5% respondents are not ready to wait till TATA Nano comes on road, but it shows the most of the customers are wait for TATA Nano. 10) Please rank specifies according to you the important factors to buy a new car. Between 1 to 5 as follows
Very important
Important
Neither Less important/Nor important not important
Not important
a)Price b)Brand Babasabpatilfreepptmba.com
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A study on Market potential for Tata Nano cars
c)safety d)Mileage e)Quality f)Speed a) PRICE: TABLE-10-A Frequency Very important 51 Important 15 Neither imp nor not imp 9 Less important 2 not important 2 Total 79 System 21 100
Valid
Missing Total
Percent 51.0 15.0 9.0 2.0 2.0 79.0 21.0 100.0
Valid Percent 64.6 19.0 11.4 2.5 2.5 100.0
Cumulative Percent 64.6 83.5 94.9 97.5 100.0
price of car
60
Frequency
50
40
GRAPH-10A
30
20
10
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0 very important
important
neither imp nor less important not important not inp
price of car
A study on Market potential for Tata Nano cars
Interpretation: While ranking the attributes according to the customers, out of 79 respondents, 51 respondents i.e 64.6% respondents have mentioned price attribute is the very important factor while purchasing the car, 15 respondents i.e 19% respondents said price is important factor, and 9 respondents i.e 11.4% said price is
b) Brand of a car TABLE-10-B Valid
very important Important neither imp nor not imp
Babasabpatilfreepptmba.com
Frequency 28 30 19
Percent 28.0 30.0 19.0
Valid Percent 35.4 38.0 24.1
Cumulative Percent 35.4 73.4 97.5 Page 61
A study on Market potential for Tata Nano cars
Missing Total
less important Total System
2 79 21 100
2.0 79.0 21.0 100.0
2.5 100.0
100.0
brand of car GRAPH-10-B
Frequency
30
20
10
0 very important
important
neither imp nor not imp
less important
brand of car
Interpretation: While ranking the attributes according to the customers, out of 79 respondents, 28 respondents i.e 35.4% respondents have mentioned brand attribute is the very important factor while purchasing the car, 30 respondents i.e 38% respondents said brand is important factor, and 19 respondents i.e 24.1% said price is neither important nor not important, 2 respondents i.e 2.5% respondents said brand attribute is less important, and 0 respondents i.e 0% respondents said brand attribute is not important c) Safety in car TABLE-10-C Valid
very important Important neither imp nor not imp less important Total
Babasabpatilfreepptmba.com
Frequency 35 33 6 5 79
Percent 35.0 33.0 6.0 5.0 79.0
Valid Percent 44.3 41.8 7.6 6.3 100.0
Cumulative Percent 44.3 86.1 93.7 100.0 Page 62
A study on Market potential for Tata Nano cars Missing
System 21 safety in car Total 100
21.0 100.0
GRAPH-10-C
40
Frequency
30
20
10
0 very important
important
neither imp nor not imp
less important
safety in car
Interpretation: While ranking the attributes according to the customers, out of 79 respondents, 35 respondents i.e 44.3% respondents have mentioned safety attribute is the very important factor while purchasing the car, 33 respondents i.e 41.8% respondents said safety is important factor, and 6 respondents i.e 7.6% said price is neither important nor not important, 5 respondents i.e 6.3% respondents said safety attribute is less important, and 0 respondents i.e 0% respondents said brand attribute is not important d) Mileage of car TABLE-10-D
Valid
Missin
Frequency 32 37
Very important important neither imp nor 10 not imp Total 79 System 21
Babasabpatilfreepptmba.com
Percent 32.0 37.0
Valid Percent 40.5 46.8
Cumulativ e Percent 40.5 87.3
10.0
12.7
100.0
79.0 21.0
100.0
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A study on Market potential for Tata Nano cars g Total
mileage of a car 100 100.0 GRAPH-10-D
40
Frequency
30
20
10
0 very important
important
neither imp nor not imp
mileage of a car
Interpretation: While ranking the attributes according to the customers, out of 79 respondents, 32 respondents i.e 40.5% respondents have mentioned mileage attribute is the very important factor while purchasing the car, 37 respondents i.e 46.5% respondents said mileage is important factor, and 10 respondents i.e 12.7% said mileage is neither important nor not important, 0 respondents i.e 0% respondents said mileage attribute is less important, and 0 respondents i.e 0% respondents said mileage attribute is not important. e) Quality of a car TABLE-10-E
Valid
Missin g Total
Frequency 37 38
very important important neither imp nor not 4 imp Total 79 System 21
100
Babasabpatilfreepptmba.com
Percent 37.0 38.0
Valid Percent 46.8 48.1
Cumulative Percent 46.8 94.9
4.0
5.1
100.0
79.0
100.0
21.0 100.0 Page 64
A study on Market potential for Tata Nano cars quality of a car GRAPH-10-E
40
Frequency
30
20
10
0 very important
important
neither imp nor not imp
quality of a car
Interpretation: While ranking the attributes according to the customers, out of 79 respondents, 37 respondents i.e 46.8% respondents have mentioned quality attribute is the very important factor while purchasing the car, 38 respondents i.e 48.1% respondents said quality is important factor, and 4 respondents i.e 5.1% said quality is neither important nor not important, 0 respondents i.e 0% respondents said brand attribute is less important, and 0 respondents i.e 0% respondents said brand attribute is not important f) Speed of car TABLE-10-F
Valid
Missing
Very important Important neither imp nor not imp Less important Not important Total System
Frequency 8 11
Percent 8.0 11.0
Valid Percent 10.1 13.9
Cumulativ e Percent 10.1 24.1
26
26.0
32.9
57.0
28 6 79 21
28.0 6.0 79.0 21.0
35.4 7.6 100.0
92.4 100.0
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A study on Market potential for Tata Nano cars speed of car 100 100.0 GRAPH-10-F
Total
Frequency
30
20
10
0 very important
important
neither imp nor less important not important not imp
speed of car
Interpretation: While ranking the attributes according to the customers, out of 79 respondents, 8 respondents i.e 10.1% respondents have mentioned speed attribute is the very important factor while purchasing the car, 11 respondents i.e 13.9% respondents said speed is important factor, and 26 respondents i.e 32.9% said speed is neither important nor not important, 28 respondents i.e 35.4% respondents said speed attribute is less important, and 6 respondents i.e 7.6% respondents said speed attribute is not important. 11) How did you come to know about the TATA Nano? 1) TV 2) News paper 3) Radio 4) Friends 5) Others TABLE-11 Valid
Missing Total
TV Paper Radio Friends Others Total System
Frequency 54 33 4 5 2 98 2 100
Babasabpatilfreepptmba.com
Percent 54.0 33.0 4.0 5.0 2.0 98.0 2.0 100.0
Valid Percent 55.1 33.7 4.1 5.1 2.0 100.0
Cumulative Percent 55.1 88.8 92.9 98.0 100.0
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A study on Market potential for Tata Nano cars how did you came to know about tata nano GRAPH-11
60
Frequency
50
40
30
20
10
0 tv
paper
radio
friends
others
how did you came to know about tata nano
Interpretation: With respect to the question how did you came to know about the TATA Nano?, out of 98 respondents, 54 i.e 55.1% respondents said they came to know a bout the TATA Nano from news paper, 33 respondents i.e 33.7 respondents are came to from the news paper, and 4 respondents i.e 4.1% respondents are came to know from the radio, 5 respondents i.e 5.1% respondents have the awareness from their friends, remaining 2 respondents know from the others. The remaining 2 respondents are doesn’t have the awareness about the TATA Nano. 12) Do you have any idea about the small cars from any other companies? 1) Yes 2) No TABLE-12 Frequency Valid Yes 30 No 70 Total 100
Percent 30.0 70.0 100.0
Babasabpatilfreepptmba.com
Valid Percent Cumulative Percent 30.0 30.0 70.0 100.0 100.0
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study on Market potential Tata Nanocompany cars do you have anyAidea abut other small carsfor from other GRAPH-12
Frequency
60
40
20
0 yes
no
do you have any idea abut other small cars from other‌
Interpretation: For the question, do you have any idea about the small cars apart from TATA Nano, from other companies?, out of 100 respondents 30 respondents said they have the idea about the small cars from other companies, and 70 respondents doesn’t have the idea about the small cars from other companies.
13) If yes please specify which company is come up with small car 1) Maruti 2) Honda 3) Hyundai 4) Ford 5) Others
Valid
Maruti Hyundai Ford Others
TABLE-13 Frequen cy Percent 6 6.0 10 10.0 1 1.0 13 13.0
Babasabpatilfreepptmba.com
Valid Percent 20.0 33.3 3.3 43.3
Cumulative Percent 20.0 53.3 56.7 100.0 Page 68
A study on Market potential for Tata Nano cars Total 30 30.0 100.0 Missing please System specify 70 which70.0 company is come up with small cars Total 100 100.0 GRAPH-13
12.5
Frequency
10.0
7.5
5.0
2.5
0.0 maruti
hyundai
ford
others
please specify which company is come up with small ‌
Interpretation: This question is related to the previous question, if yes please specify the company which company is come up with small cars, out of 30 respondents 6 respondents i.e 20% respondents have mentioned the Maruti company, 10 respondents i.e 33.3% said Hyundai, 1 respondent 1.e 3.3 % respondent said ford and the remaining 13 respondents i.e 43.3% respondents mentioned just other company is come up with small car. 14) Do you think, if TATA Nano comes on road then it will effects on resale of other cars like Maruti-800, TATA Indiaca and others? 1) Yes 2) No Frequen cy Valid Yes 82 No 18 Total 100
TABLE-14 Valid Percent Percent 82.0 82.0 18.0 18.0 100.0 100.0
Cumulativ e Percent 82.0 100.0
GRAPH-14 Babasabpatilfreepptmba.com
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do you think when tata nano comes on then it will effects on resale of other cars A study on Market potential for Tata Nano cars
100
Frequency
80
60
40
20
0 yes
no
do you think when tata nano comes on then it will …
Interpretation: For the question, if TATA Nano comes on road then it will effects on the resale of other cars? Like Maruti – 800, Tata Indica and other economical cars, out of 100 respondents, 82 respondents said it will effect on the resale of other cars, and they have mention some valuable reasons in the next question, which is the open ended question, and the remaining 18 respondents said it will not effects on the resale of other economical cars. 15) If TATA Nano has good quality, mileage, price and performance, then which one would you like to buy in the following? 1) Two – wheeler 2) TATA Nano 3) Maruti-800 4) TATA Indiaca 5) Others TABLE-15
Valid
two wheeler tata nano tata indica Others Total
Frequency Percent 21 21.0 67 67.0 5 5.0 7 7.0 100 100.0 GRAPH-15
Babasabpatilfreepptmba.com
Valid Percent 21.0 67.0 5.0 7.0 100.0
Cumulative Percent 21.0 88.0 93.0 100.0
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which one would you like to buy in the following A study on Market potential for Tata Nano cars
Frequency
60
40
20
0 two wheeler
tata nano
tata indica
others
which one would you like to buy in the following
Interpretation: Finally, out of 100 respondents the 21% respondents said they wants to buy two – wheeler, 67% respondents said they wants to buy the TATA Nano, which is the world’s cheapest car, and 5% of the respondents are wants to buy the Tata Indica car, and the remaining 7% of the respondents are wants to buy other cars.
FINDINGS: 1) Out of 100 respondents 98 respondents have the awareness about the TATA Nano and 2 respondents don’t have awareness about the TATA Nano. 2) Out of total sample taken, if they will get the new car at the price of Rs. 1 lac the 79% respondents are ready to purchase the new car. And the remaining 21% of the respondents are not ready to purchase the new car. 3) Among the 79 respondents the 47 i.e 59.5% respondents are going to concentrate on price factor and the remaining 40.5% respondents are not concentrate on price factor. Babasabpatilfreepptmba.com
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A study on Market potential for Tata Nano cars
4) Among the 79 respondents, the 52 respondents’ i.e 65.8% respondents are going to concentrate on mileage of a car, so it shows the most people concentrate on mileage, so TATA Nano will full fill their need, because TATA Nano has 20 km/l mileage. And the remaining 27 respondents are not concentrating on mileage factor. 5) Out 79 respondents the 29 respondents i.e 36.7% respondents are concentrating on performance of the car, and the remaining customers are not concentrating on performance of the car. 6) 48.1% out of 79 respondents are going to concentrate on comfortable in the car, here also TATA Nano will full fill their need, because TATA Nano has the Overall inside Space of Nano is 21% Bigger than Maruti 800. and the remaining 51.9 respondents doesn’t concentrate on comfort in the car. 7) Among the 79 respondents, the 73.4 respondents budget for the car is 1 lac to 2 lac in this case customer may have the good option of TATA Nano, because of TATA Nano’s Ex – Showroom price is Rs. 1 lac only, and on road price will be Rs 1,35,000 to 1,40,000 in Belgaum, and 20.3 respondents budget is 2 to 3 lac, 2.5 respondents budget is 3 lac to 4 lac and the remaining 3.8 % respondents budget is maore than 4 lac. 8) Out of 79 respondents, the 83.5% respondents are not ready to buy the car now, because they are waiting for the TATA Nano, after coming Nano, then they will decide to buy the car, the remainings are ready to buy the car now. 9) Out of 79 respondents 64.6% of them are said price is the very important factor while purchasing a car, 19% respondents said price is only important factor in purchasing a new car. 11.4% respondents said price is neither important nor not important, and each 2.5% respondents said price factor is less important and not important. 10) Out of 79 respondents 35.4% of them are said brand is the very important factor while purchasing a car, 38.5% respondents said brand is only important factor in purchasing a Babasabpatilfreepptmba.com
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A study on Market potential for Tata Nano cars new car. 24.1% respondents said brand is neither important nor not important, and each 2.5% respondents said price factor is less important. 11) Out of 79 respondents 44.3% of them are said safety is the very important factor in the car, 41.8% respondents said safety is only important factor in car. 7.6% respondents said safety is neither important nor not important, and 6.3% respondents said safety is less important. 12) Out of 79 respondents 40.5% of them are said mileage is the very important factor while purchasing a car, 46.5% respondents said mileage is only important factor in purchasing a new car. 12.7% respondents said mileage is neither important nor not important while purchasing the car. 13) Out of 79 respondents 46.8% of them are said quality of a car is the very important, 48.1% respondents quality of a car is important, 5.1% respondents said quality is neither important nor not important while purchasing the car.
14) Out of 79 respondents 10.1% of them are said speed is the very important factor while purchasing a car, 13.9% respondents said speed is only important factor in purchasing a new car. 32.9% respondents said speed is neither important nor not important, and 35.4% respondents said speed is less important and, 7.6% rspondents said speed is not important in the car. 15) In the total sample taken, 82% respondents said if TATA Nano comes on road then it will effects on the resale of others, like Maruti – 800, Tata Indica, and other economical cars, and also they have given some valuable reasons for their answer, some but the most of the customers said the price factor and brand name of the TATA.
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A study on Market potential for Tata Nano cars 16) Finally, out of 100 respondents the 21% respondents said they wants to buy two – wheeler, 67% respondents said they wants to buy the TATA Nano, which is the world’s cheapest car, 5% of the respondents are wants to buy the Tata Indica car, and the remaining 7% of the respondents are wants to buy other cars.
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A study on Market potential for Tata Nano cars RECOMMENDATIONS 1) The Data indicated that there is huge potential market in the Indian automobile industry. Thus the Tata motors should differentiate themselves from there competitors because data says there are some other companies are come up with small cars, even better than past and even better for future, so that they promote their products and try to make their market monopoly. 2) Nearly 21% of the people are interested to buy two – wheeler and 7% respondents are interested to buy other cars. Thus the suggestion want to give is, Try to keep the customers interest in Tata motors, don’t give the chance to the customer to get dissatisfied .Which may probably result of changing their perception, with the help of maintaining the quality and mileage of the car. 3) According to the survey most of the car buyers look at price vehicle. The Tata has always kept the best price for his product and also has been successful in it. Thus the Tata must set even better price for his product in the future. 4) Schemes & offers given by the company is influence to the customer to change their decision. Tata motors must give more offers & schemes comparing to their compitator. There are few customers who are not influenced by the offer’s & schemes , so to protect their interest maintain the features, quality and service after sales. 5) Offers and schemes have been effective in the promotional activity. That’s what the Tata has been doing .Hence Tata dealer must concentrate on offers like 0% finance and free accessories, which has been less attractive to the customers.
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A study on Market potential for Tata Nano cars CONCLUSION The study of “Market potential for Tata Nano cars-A case study of Belgaum city concludes the following”. Based on the data analysis, I conclude that when consumer purchases a car, price and mileage of car is influence him to buys a car, and also customers choose the well quality cars. The study shows that the TATA Nano car have a great place in consumer mind, and costumers are waiting for the Nano when it comes to market, when customers go for purchasing a car, they prefer to purchase a good mileage and good quality car, so TATA Nano may not fails in market because TATA motors is meant for quality products, and creative products, and they wants stands in first level in the market. And also customers do not want to try unknown branded cars because they have no much information about the lesser known brand car, so already TATA has good brand name in Automobile sector. Usually, people may purchase Nano car because they might have heard before about brands and TATA or they have some information about them from other sources, like magazines, newspapers, television etc. This makes customer feel more comfortable during the time of decision making as they are not so confident about the knowledge they have gathered about the other brands. This study also explains that customers trust the branded cars’ quality. •
The Data shows that the people get the car at the price of Rs. 1 lac most of customers are interested to buy a car. The Tata motors are try to track of the customers.
•
Data says customers are going to evaluate the performance of TATA Nano, which includes, mileage, maintenance and quality.
•
TATA motors to compete with other competators, because many companies are coming with small segment cars.
Babasabpatilfreepptmba.com
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A study on Market potential for Tata Nano cars •
TATA motors should do sales promotional activities.
•
Inflation rate increasing rapidly, and even crude oil price is always increasing rapidly, customer will be in confuse to buy a car.
•
The company has to take significant care in providing services to the customer and even upgrading the service at resultant interval of time is very important
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A study on Market potential for Tata Nano cars
Questionnaire Dear Sir/Madam, 1). Name 2). Address:
3). Gender:
Male
Female
4). Age:
18 & 25
25 & 40
40 & 60
60 and Above
5). Occupation: 6). Annual income: Less than 1 lakh
1 lakh to 2 lakh
2 lakh to 3 lakh
More than 4 lakh
7).Have you heard about TATA Nano? Yes
No
8). If you get a car at the price of Rs 1 lack then are you going to buy a new car? Yes
No
9).What factors you are going to concentrate while buying a new car? a) Price b) Mileage Babasabpatilfreepptmba.com
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A study on Market potential for Tata Nano cars c) Performance d) Comfort e) Safety 10).What should be the price range for you to buying a car? 1 lakh to 2 lakh
2 lakh to 3 lakh
3 lakh to 4 lakh
More than 4 lakh.
11).Before buying a car will you wait till TATA Nano comes on road? Yes
No
11).Please rank specify according to you, the important factors to buy a new car. Between 1 to 5 as follows.
Very important
Important
Neither Less important/Nor important not important
Not important
a)Price b)Brand c)safety d)Mileage e)Quality f)Speed
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A study on Market potential for Tata Nano cars 12). How did you came to know about TATA Nano? a) TV b) News paper c) Radio d) Friends e) Others. 13). Do you have any idea about the small cars apart from TATA Nano, from other companies? Yes
No
If yes, 14). Please specify which company is come with small cars. a) Maruti b) Honda c) Hyundai d) Ford e) Others 15). Do you think, if TATA Nano comes on road, then it will effects on resale of other cars like Maruti 800, TATA Indica, and others? Yes
No
If yes please specify the reasons. ………………………………………………………………………… ………………………………………………………………………… Babasabpatilfreepptmba.com
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A study on Market potential for Tata Nano cars
16). If TATA Nano has good quality, Mileage, Price, and Performance, then which one would you like to buy in the following? a) Two – Wheeler b) TATA Nano c) Maruti 800. d) TATA Indica e) Others
Any suggestions. …………………………………………………………………………. ………………………………………………………………………… …………………………………………………………………………. “Thank you very much for giving the valuable information and for sparing your valuable time”.
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A study on Market potential for Tata Nano cars
BIBILIOGRAPHY Reference Books Marketing Management
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Philip Kotler.
Marketing Management
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K.D.Basava
Service Marketing
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V.A.Zeithamal, D. D. Grimier M. J. Bitner and Ajay Pandat
Websites: www.manickbag.com www.shirshbmg@rediffe mail.com www.tatamotors.com www.Indianautomobiles.com www.outlookbusiness.com sahil.sani@India .com Others: News Paper & Business Magazines
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