The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
Executive Summary Objectives:► To study the differences among the competitive brands. ► To study customers preferences with different parameters. ► To know the factors influencing to buy a two-wheeler. ► To understand the reasons for preferring other competitive brands. ► To know the performance of Hero Honda Splendor+.
Purpose of study:The main purpose of the study is to know the comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
Scope of the study:•
The study covers the users of Hero Honda bikes in Hubli city.
•
The study covers the customer owning two wheelers in Hubli city.
•
The study helps the company to make proper marketing strategy for their weaker area.
•
The company can find out where their competitor stands in mind of Customers.
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
Limitation of the study:1) Because of time constrain my study confines only to Hubli city & it is not possible to make extensive study. 2) By busy working schedule of executives it is difficult to extract more information from them. 3) Unwillingness of garage owners left us to make random conclusions. 4) Many users are unaware with specification available in two wheelers have comparison between them is hampered
Research methodology:-
Data source
Primary (field Survey) Secondary Data (Internet).
Area of research Research approach Research
Hubli city. Survey Method. Questionnaire.
instrument Sample plan Sample unit Sampling method Sample size
Personal interview. Two wheeler owners, garage owner etc. Random sampling. 100 customers.
Observations:-
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
50% respondents are owning Hero Honda bikes, 20% respondents are owning Bajaj bikes While 15% respondents are owning TVS, 12% of them Yamaha and 2% for LML.
46% respondents have brought the two wheelers on the advice of their friends, 24% respondents will seek the advice of relative. While 11% respondents from news papers and remaining 9% respondents on the basis of Auto Magazines
55% respondents are attracted by mileage, 20% respondents for resale value, 5% respondents for Aesthetic, 8% respondents for price, 10% for maintenance and 2% respondents for others.
50% of the respondents prefer to buy Bajaj Discover 112 with respect to price, 30% respondents prefer Splendor+, 11% respondents will to for Victor, 5% of the respondents for Libero G5 and 2% for Freedom and Boss Velocity.
55% of the respondents prefer to buy Hero Honda Splendor+ with respect to mileage and 17% of the respondents prefer to buy Victor.
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
10% of the respondents will go for Discover 112 and 13% for Libero G5. While 4% of the respondents prefer the LML Freedom and 1% for Boss velocity.
31% of the respondents prefer the Hero Honda Splendor+ with respect aesthetics & 39% for Discover 112. 9% of the respondents will go for LML Freedom & 10% for Libero G5. While remaining 11% for Victor.
When respondents where asked to rank the parameter which made them to select two wheeler. The parameter rated the highest was fuel efficiency followed by the resale value and price of vehicle, aesthetics was lowest.
50% of the respondents choose to buy two wheelers from Hero Honda & 20% from Bajaj company. 15% of them will go for TVS & 10% for Yamaha. While 5% for LM.
When respondents where asked to rank Hero Honda Splendor+ with other company bikes. They rated highest rank for Hero Honda Splendor+ and followed by the Bajaj, Discover 112 & Victor, Boss velocity was lowest rank.
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
35% of the respondents are satisfied with the after sales service of Hero Honda & 28% of respondents with Bajaj company. 20% of the respondents are in favor of TVS & 9% for Yamaha. While 5% for LML and 3% for others.
45% of the respondents are in favor that Hero Honda offers attractive schemes and sales promotion activities and 23% of them are in favor of Bajaj Company. 18% of respondents are in favor of TVS and 8% for Yamaha. While remaining 4% respondents for LML and 2% for others.
40% of respondents are in favor that Hero Honda provides wide variety of products with different models, Aesthetics & 23% of them are in favor of Bajaj. 17% of respondents are in favor of TVS & 14% for Yamaha. While 5% for LML & 1% for others.
62% of the respondents are getting the mileage as per the company’s promise and 38% of them are not getting the mileage as per company’s promise.
14% of respondents are strongly satisfied with the performance of Hero Honda Splendor+, 45% of respondents are satisfied and from analysis 5% of the respondents are neither satisfied/Dis satisfied and
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
ďƒ˜ 20% respondents are dissatisfied. From the observation 16% respondents are with strongly dissatisfied.
ďƒ˜ 64% of the respondents are satisfied with the after sale service offered by Hero Honda. While 36% of respondents are not satisfied with after sale service of Hero Honda.
ďƒ˜ 14% of the respondents are Completely Satisfied with fuel consumption of Hero Honda Splendor+, 58% of respondents are satisfied and from the analysis 6% of them are neither satisfied/Dissatisfied. Nearly 12% of the respondents are dissatisfied & 10% of them are completely dissatisfied. 65% of respondents say that resale value of Hero Honda Splendor+ is high and 25% of them are in favor of moderate. While 8% are in favor of low resale value and 2% for poor.
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
INTRODUCTION The Indian two wheelers industry has grown from meager 900 vehicle in 1950 to staggering figure over1.5million vehicles in 1988, with petrol price costing eight times as much as 15 years ago, few persons now a days afford to maintain a car .The opinion is either to own two wheeler or aviate for public transportation system .But the service offered by public transport in different cities, by and large had deteriorated and thus covalence and independent in traveling short distance it is also a status symbol of the middle class people are urban and semi-urban region. Beyond 1950’s the motorcycle were manufactured in our country itself by using simple technology low engine capacity etc.After1980’s when the government introduces liberal import licensing policy the Hero group made collaboration with Honda Group of Japan and started with the name Hero Honda a successful two wheeler manufacturing company .after the collaboration the company had increased its vehicle CC capacity, engine capacity and mileage and they enter in to four stroke and today they are the India’s No1.Manufacturer of two wheelers. Following is the criteria of Hero Honda in two wheelers market which have made in to be world No1 price, after sales service .Aesthetic works, fuel efficiency, resale value and technical competence, power, etc. In today’s world buyers are becoming increasingly aware of advantages of fuel economy which explains the prolific sales of Hero Honda
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
LITERATURE REVIEW
Most of the time it is seen that whenever a person thinks of buying a article or goods or the things which is considered as a costlier affair to him in other words he may not be able to buy that vehicle in one shot (at a time) that time he thinks of friends relatives or may be influenced by advertisements. When someone influences for product definitely consumers expect something from that product. The concept of expectation states that consumers’ satisfaction and dissatisfaction is a function of the difference between what they had expected to get from the product or services and their perception of what they have received. A group of researcher developed a scale that measures the performance of the received against two-expectation levels; adequate service and desired service; and also measures the consumers’ future intentions regarding purchasing the service. This approach is more sophisticated than standard customer satisfaction survey and more likely to yield results that can be used to develop corrective measures for products and services that fall short of customers’ expectations.
The management pundits in recent past in India have been quoting and advocating for Japanese style of buyer and seller relationship. It is long lasting and rests on very well established sense of trust. Above all both parties have real price in such long-term relationship. Customer delight is there fore
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
possible. Japan can boast about the national culture and all citizens have great patriotism.
This is reflected in there business dealings. It is for this reason the war shattered country rose to a dominating economic and trading force in about thirty years. Japan can today proudly say that it has best of alliances world over. Other nationals look forward to enter in to business collaborations with Japan. India is also one such nation! Over and above personal or mutual gains a Japanese concern would also see the national and social gains. This is customer-focused management.
Companies spend considerable amount on advertisement and in this world of competitive advantage advertisement has to be repetitive in nature. Brand hammering results in brand recall which is a costly affair. So companies need to understand the Unique Customer Perception to facilitate Advertising and Sales Promotional (ASP) efforts towards a better bargain.
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
Statement of the problem:The present day market is flooded with a variety of two wheelers as many as not more than company’s like Hero Honda, Bajaj, TVS, Yamaha, etc are producing &marketing their products.
Fashion has become talk of the town, it is therefore the customer give at most priority to outlook of vehicle. Some customer who pledge their profuse confidence in the performance, they give priority to the area such as the sturdyness of the vehicle, the road grip, the longevity of the life etc .Since petrol & petroleum product are growing more dearer therefore majority of customer are leading their keen interest on the aspect of mileage per liter .Thus, there are several factors including price which have been exerting influence on the playing decision of consumer.
The Hero Honda motorbike in generally identified as “Desh ki Dhadkan”. The youngster and also the adults take pride in owning the Hero Honda motorbike. Perhaps it is the only product rendering better performance from fairly long period. The presence of all these factors in Hero Honda motorbike, it is making sales as hotcake. The study on hand is “A comparative study between Hero Honda Splendor+ and its competitors to increase the market share in Hubli region”.
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
Purpose of study:-
The main purpose of the study is to know the comparison between Hero Honda Splendor+ and other competitive brands of same segment twowheelers.
Scope of the study:-
•
The study covers the users of Hero Honda bikes in Hubli city.
•
The study covers the customer owning two wheelers in Hubli city.
•
The study helps the company to make proper marketing strategy for their weaker area.
•
The company can find out where their competitor stands in mind of Customers.
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
Objectives ► To study the different parameters among the competitive brands. ► To study customers preferences with different parameters. ► To know the factors influencing to buy a two-wheeler. ► To understand the reasons for preferring other competitive brands. ► To know the performance of Hero Honda Splendor+.
Limitation of the study:1) Because of time constrain my study confines only to Hubli city & it is not possible to make extensive study. 2) By busy working schedule of executives it is difficult to extract more information from them. 3) Unwillingness of garage owners left us to make random conclusions. 4) Many users are unaware with specification available in two wheelers have comparison between them is hampered
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
ORGANIZATION PROFILE
HERO HONDA Hero, the brand name synonymous with two wheelers in India, is a multi-unit multi-product, geographically diversified, group of companies the reflection of the steely ambition and indomitable grid of the Munjul family. Trace the sags of “Hero” through more than 45 of Enterprise & Achievements, of version and planning. Always blazing through the trials of success.
HISTORY OF HERO HONDA The legend of Hero Honda What started out joint venture between Hero group, the worlds largest bicycle manufacturer and the company of Japans, has today become the world’s dingle largest two wheelers company .coming in to existence January 19, 1948, Hero Motors limited gave India nothing less than are evaluation on two wheelers, the made famous by “fill it shut it and forget it” campaign .Driven by the trust of over 5 million customers. The Honda product range today command market share 48% making it veritable giant in the industry. Add to that technologic excellence, an expansive dealer network, and reliable after sale service, and you have one of the customer-friendly companies.
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
This is provided by the company’s over the year: 1985.86
43000
units
1989.90
96,200
units
1998.99
5, 30,600 units
1999-0
7,61,210 units
2000.1
10,29,555 units
2000.2
14,25,195 units
2000.3
16,77,537 units
Customer satisfaction, high quality product, the strength of Honda, technology and the Hero group dynamic helped HHML sales new frontiers and exceed limits.
In the word of Mr. Brijmohan Lall Munjal, the chairman and managing Director “we will continue to make afford required for the development, of motorcycle industry, through new product development, technology innovation, investment in equipment of facilities and through efficient management”
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
MILESTONE OF HERO HONDA:Year Event
2001 •
Bike maker of the year by overdrive Magazine
•
Winner of review 200-Asia’s leading companies award (9th Rank Amongst top 10 Indian companies).
•
Passion model introduced
•
Achieved OM-One million productions in one single year.
•
Entrepreneur of the year Award conferred upon the chairman, Mr.Brijmohan Lall by Ernst & Young.
•
“The leave Award for Environment” to Hero Honda by center for social and Environment Green Rating project.
•
.
2002 •
Bike maker of the year by overdrive Magazine.
•
Winner of review 200-Asia’s leading companies award (4th Rank amongst top 10 Indian companies).
•
Sponsored India, England Women’s cricket series.
•
Sponsored ‘Hero Honda master golf championship..
•
Entrepreneur of the year award conferred upon chairman,
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
•
Mr. Brijmohn Lall by Business standard.
2003 •
Winner of the review 200-Asian leading company Award (3rd Rank among top 10 Indian company)
•
Most Respected Company in automobile sector by Business World.
•
Bike maker of the year by overdrive magazine
THE CHAIRMAN:Brijimohan Lall Munjal-The king of Road The venerated patriarch and visionary of the Hero group, Mr. Brijimohan Lall Munjal is the first generation entrepreneur who stared very small and through sheer hard work and perseverance today made this two wheelers venture the No1two wheelers company.
THE STORY OF THE INDOMITABLE ENTREPRENEUR:One the brightest stories of Indian entrepreneurship began seventy one years ago when a six year old boy quietly walked in to a newly opened Gurkul (Indian value based school) near his home in Kamalia (now in Pakistan) determined to again admission instantly. Thus began an extraordinary saga of Entrepreneurial achievement.
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
Today, we know that boy as Brijmohan Lall Munjal, the much venerated Patriarch of the Hero Group one of the largest corporation group in country.
Brijmohan Lall inspirations to enter the two wheelers world come from a desire to prove the cheapest from transport for the poorest of the poor. Post – Partition, Brijmohan Lall Munjal and his brother relocated to Ludhiana. Thy had to began from scratch. They set up manufactures of bicycle components .From then on there was no looking back. In typically modest manner B.M.Munjal accords a great deal of credit for high success to his family and team. He traversed the road success fallowing these principles: •
Trusting his uncanny instincts.
•
A unique approach to people –one from the heart.
•
Ahead of time, every time.
•
The idea corporate citizen showing other the way. His leadership and sagacity has earned his great respect and he
has personally been responsible for kindling the spirit of entrepreneurship amongst his employees who today constitute a family of about forty successful Entrepreneurs. ADDRESSES SOUTH ZONE Hero Honda Motors Limited 35-A, M.G. Road
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
Banglore-560 001
PRODUCT PROFILE
Following are the products of Hero Honda: 1. Splendor+ 2. Karizma 3. CBZ 4. Ambition 135 5. Passion + 6. CD-Down 7. Pleasure 8. Super Splendor 9. Glamour 10. CD Deluxe 11. Achiever 12. Glamour FI 13. CD100SS
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
SERVICE STATEMENT Our constant Endeavour is support the company’s mandate of providing highest level of customer satisfaction by taking care of your motorcycle service & maintenance through our vast network of more than 1000 committed dealer & service outlets spread across the country.
Our state-of-the-art authorized workshop have well laid out standard for motorcycle servicing supported by fully equipped infrastructure in terms of quality precision instruments ,pneumatic tools & team of highly trained service technicians. Having your motorcycle serviced at an authorized workshop ensures highest standards of service quality.
INITIATIVES An Environment Social, Aware Company At Hero Honda, our goal is not to sell you bike, but also to help you every step of the way in making your world better place to live in. besides its will to provide a high quality service to all of its customers, Hero Honda takes a stand as socially responsible enterprise respectful of its environment and respectful of the important issues.
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
“We must do something for the community from whose land we generate our wealth�. A famous quote of Mr.Brijmohan Lall Munjal, our CMD.
MAINTENANCE SCHDULES: Proper care & maintenance are paramount for trouble free operation & optimum performance of motorcycle. Hero Honda offers 6 free services on all its motorcycles. It should avail these services within a year or as per the below mentioned km rang, whichever is earlier.
First Free Service
500-750 km
Second Free Service
2500-2800 km
Third Free Service
5000-5500 km
Fourth Free Service
7000-7500 km
Fifth Free Service
9000-9500 km
Sixth Free Service
11000-11500 km
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
You should ensure that each paid service is availed within 60 days from date of service or as per the recommended schedule.
SCOPE OF WARRANTY Hero Honda Motors Limited warrants all its motorcycle manufactured /assembled in Dharuhera Plant and Gurgaon Plant, distribution in India and sold through in authorized dealers to be free, under normal use and condition, from any defect both in material and workmanship, subject to fallowing term and conditions
TERMS AND CONDITION: a. All Hero Honda motorcycle warranted for a period of 12 years or 30000kms from the date of purchase, whichever is earlier .this is w.e.f
1st April2001
b. It is mandatory for the customer to avail all free and paid service as pre the recommended schedule to be eligible for the warranty benefits. The customer has to ensure that each paid service is availed within 60 days from the date of previous service or as per the recommended schedule. c. If the defect is observed in any Hero Honda motorcycle, Hero Honda’s only obligation / liability is to repair or replace those part(s) which is/are considered to be the cause of malfunction free of charge
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
d. of both labour and material, when Hero Honda acknowledges that such malfunction has not come out of misuse or improper handling
etc. Such defective motorcycle should be brought to the nearest Hero Honda dealer / authorized service center by the owner of necessary inspection & subsequent repairs.
LIMITATION OF WARRANTY: The warrant shall not apply: •
If any of six services or subsequent paid service is not availed as per the recommended schedule given in the owner’s manual.
•
If Hero Honda recommended engine oil is not used.
•
To normal ware & tear components like bulbs ,electrical, wiring, filter, spark plugs ,clutch plates, brake shoes,fasteners,shims, washers, oil sales ,
•
If there is any damage due to the modification or fitting of accessories other than the one other than the ones recommended by Hero Honda
•
It the motorcycle has been used in any competitive event like track races or rallies.
•
If there is any damage to printed surface due to industrial pollution or other extraneous factors.
•
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
•
For claim made for any consequential damage due to any previous malefaction.
•
For normal phenomenon like noise, vibration, oil seepage, which due to effect the performance of the motorcycle.
•
If there is any damage caused due to usage of improper oil, grease, non genuine parts.
•
The motorcycle which have been used for any commercial purpose as taxi etc.
•
For maintenance repaired due to misuse while of driving or due to adulteration of oil, petrol or due to bad road condition.
•
For consumables like oil, grease, etc used during warranty repair.
WARRANTY ON PROPRIETARY ITEM Warranty on proprietary item like tyres, tubes & battery etc will be directly handled by the respective Original Equipment Manufacturers (OEM’s) except AMCO for batteries & Dunlop/Falcon of tyers, tubes. In case of any defect in proprietary item, other than the above two mentioned OEM’s the dealer must approach to the brand official dealer of the respective manufactures. For AMCO battery & Dunlop /Falcon tyers, tubes claim will be accepted at Authorized Dealership/ service center, w.e.f 1st May 2002 as pre
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
the manually agreed term & conditions between Hero Honda & those two OEM’s. While for other OEM’s in case the claim is not accepted for any invalid reason, then the claim along with the refused note from the OEM can be send to the warranty section Gorgaon plant after due recommendation of the area service engineer. SPARS FEATURES & BENEFITS: The Performance & Safety of the bike not only depends up on the world class designer & workmanship assured by Hero Honda but also on the parts being used in the assembly line. Even the first components manufactured need replacement from time to time .And to ensure the continued impeccable performance of vehicle, the spare part should also be made replaced as good as the components fitted by Hero Honda. As responsible Hero Honda bike owner, we recommended that for your safety long life, high performance of the bike, use only Hero Honda genuine part. To identify a Hero Honda genuine parts we have a differentiator with us, a hologram, which comes with special security features & very simple for a customer to identify a genuine, & a non genuine spare parts. Our each packing hologram which can he identified by the features like •
3D EFFECT
•
EXPANDING & SHRINKIG EFFECT
•
KINETIC EFFECT.
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
SALES PROCESS:1) When a customer walks into our showroom, the receptionist will greed him/her & lead to a sale executive.
2) On introduction of the sale executive will take the customer, to the selection room & show the various modals displayed treat & explain in detail the salient feature of each modal. Answer all the queries, if any of the customers. The customer should be offered a test drive of the bike of her/him choice & if he/she express the desire to test drive a test drive should be arranged taking all necessary care.
3) After this, the sales executive will take the customer to the work shop & show him/her the various infrastructure service facilities in the workshop beside the quality of the service we render. Also explain that, because of the quality service reporting are the highest in the entire North-Karnataka’ and we surpassed our competitor in all respects; and we are the number one dealers in Hubli.
4) Bring customer back to the sales counter and offer him/her a cup of tea and take down the name and address in the enquiry register. Now, the sales process begins; and during the process price of various models, Insurance T.R, P.R, PMS, passport etc. should be explained to the customer in detail. Also enquire in to as to whether he/she intends to
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
buy by cash or would go in the finance assistance. In the latter case, offer the service of financial
institution representative stationed in our
showroom. During the process inter-act with customer and give him/her an impression that you are caring
from him/her.
5) All out efforts should be made to sell the product by persuading the customer without offering free accessories; and should offered fail accessories may be offered free of cost. Normally, every customer take free –accessories offer for granted and asks for compliment /cash discount etc. In that eventuality the A.S.M should be consulted and as the last resort not loose the sale the A.S.M duly consulting with G.M may take suitable decision and strike down the deal. The delivery of compliments and payment of cash discount should be made in the. Chamber of G.M and through him. This will avoid a situation where every buyer putting forth a similar demand.
6) When sale of motorcycle (M.C) is over, the customer should be taken to the cashier for payment of cash/down payment D.D/Cheque etc. as the case is; and all assistance should be rendered to him/her to complete this formality.
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
7) Once this formality is over, the customer should be taken to the selection room and he/she be given a free hand in selecting the motorcycle of his/her choice. After selection of motorcycle, Chassis and engine number of the motorcycle should be noted down, besides informing the POI in charge to
8) Get the motorcycle ready in all respects study fitting the accessories as agreed to at the time of sale.
9) The customer is brought to the passport executive for brief again on the passport and its advantages by the passport executive. During this process effort should be made to convince the customer to go in for passport and formalities be completed, should the customer get convinced.
10) Now, the customer should be taken to the documentation assistant, to complete the formality of T.R, P.R., Insurance cover note, Invoice, Sale letter and gate pass issuance etc. A copy of Invoice is given to the customer, if he/she demands (in norm all course the customer gets these document on the next working day). With gate pass the customers be brought the passport executive for issuance of service book and warranty card.
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
The customer should be now taken to the workshop again and he should be introduced to the work manager who will brief him/her on the service matter during under warranty, post warrant and PMS. By this time, the motorcycle with the key will be handed over congratulating him/her on possessing a world class product.
AWARDS & ACCOLADES: Awards and Recognition to Hero Honda Motors Limited:2005 Consumer Awards 2005 - India's most preferred two-wheeler brand by CNBC in the 'Automobiles' category Bike Maker of the Year Award by Overdrive Magazine ICWAI National Award for Excellence (Second) in Cost Management 2004 in the private sector category by ICWAI 10th Motilal Oswal Wealth Creator Award for as the most consistent wealth creator for the period 1991-2005
2004 Winner of the Review 200 – Asia’s Leading Companies Award (3rd Rank amongst the top 10 Indian companies) GVC Level 1 (Highest Rating) by CRISIL for corporate Governance
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
Adjudged as the Best Value Creator – Large Size Companies 2003-04 by the Outlook Money Corporate Excellence Award 2004 by Indian Institute of Materials Management Adjudged as the Organization with Innovative HR Practices by HT Power Jobs for HR Excellence ICSI National Award for Excellence in Corporate Governance 2004 by the Institute of Company Secretaries of India 2003 Winner of the Review 200 – Asia’s Leading Companies Award (3rd Rank amongst
the top 10 Indian companies)
Most Respected Company in Automobile Sector by Business World Bike Maker of the Year by Overdrive Magazine
HERO HANDA PASSPORT PROGRAMMER: The Hero Honda passport is an initiative design especially for customer .A first of its kind “customer Relationship program” in the India two wheelers industry this unique program is way of the saying that customer are special to company. It is part of an effort to build strengthen the relationship between company that begins when customer start using a Hero Honda motorcycle.
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
ORGANIZATION CHART
Chairman
Mr. Brijmohan Lall Munjal
Managing Director
Mr. Pawan Munjal
Joint Managing Director
Mr. Toshiaki Nakagawa
Whole time Director
Mr. Takao Eguchi
Non-Executive Director
Mr. Satyanand Munjal
Non-Executive Director
Mr. Om Prakash Munjal
Non-Executive & Independent Director
Mr. Tatsuhiro Ovama
Non-Executive & Independent Director
Mr. Masahiro Takedagawa
Non-Executive & Independent Director
Mr. Narinder Nath Vohra
Non-Executive & Independent Director
Mr. Pradeep Dinodia
Non-Executive & Independent Director
Gen. (Retd.) Ved Prakash Malik
Non-Executive & Independent Director
Mr. Analjit Singh
Non-Executive & Independent Director
Dr. Pritam Singh
Non-Executive & Independent Director
Dr. Vijay Laxman Kelkar
Non-Executive & Independent Director
Ms. Shobhana Bhartia
Non-Executive & Independent Director
Mr. Sunil Bharti Mittal
SAMPLING:Sampling plan is to know the comparison between Splendor+ and other competitive brands of same segment in this project is personal interview.
Sample Units:I have taken the customers who are owning two wheelers.
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
Sampling Method:I have used non-probability sampling i.e. random sampling Sample size of this project is 100 customers who are owners of two wheelers.
RESEARCH DESIGN:In this research design of this project the study was conducted by the survey method. Taking sample of 100 customers owning two wheelers by random sampling using the research instrument as the questionnaire personal interview is considered as the sample plan. For this project the area of research is Hubli region.
DATA COLLECTION METHOD:-
1. Primary data:⇒ The data collected from the company persons. ⇒ Questionnaire.
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2. Secondary data:⇒ Interviewing with dealers of two wheelers. ⇒ World Wide Web. ⇒ Magazine catalogues etc.
Measuring tools:For preparing this project I have considered questionnaire as measuring tool for collected the data.
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
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CHAPTER-III Page 33
The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
COMPARISON BETWEEN HERO HONDA SPLENDOR+ AND ITS COMPETITORS WITH THE SAME SEGMENT:-
Splendor +
Discover 112
Boss velocity
Libero G5
LML freedom
Victor
Engine
97cc
111.63cc
114cc
106cc
109cc
109cc
NO. Cylinde r NO Gears
1
1
1
1
1
1
4 speed
4 speed
4 speed
4 speed
4 speed
4 speed
Kick start
Kick/Shelf start Kick start
Kick start
Kick start
Kick start
Stroke
4 stroke air cooled
4 stroke air cooled
4 stroke air cooled
4 stroke air cooled
4 stroke air cooled
4 stroke air cooled
Max power
7.4bhp@80 0rpm
8.51bhp@7000 rpm
8.4bhp@750 0rpm
7.7bhp@750 0rpm
8.1bhp@72 0rpm
Max torque
0.73kgm@5 0.93kgm@4 000 500rpm Rpm 72 kmpl 55-60 kmpl
0.84kgm@5 000rpm
0.79kgm@6 000rpm
62 kmpl
68 kmpl
8.5bhp@ 7750 rpm 0.84kgm @5500 rpm 56 kmpl
43,000
40,000
41,000
42,000
44,000
START
Fuel econom y Price(in Rs)
39,000
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0.81@5500 rpm 65-70 kmpl
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
RESULTS & DISCCUSSION WITH GRAPHS AND CHARTS:1) Do you own a two-wheeler? Table – 3.1
No. of customers 100 Nil 100
Yes No Total
Percent 100% Nil 100%
The information presented in table -3.1 reveals that:All the respondents are owning two wheelers. The same information is presented in the form of diagrammatically as fallows:-
diagram -3.1 100% 100% 80% percent
60% 40% 20% 0%
0 Yes
No Responses
2) Which company’s brand do you own?
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
Table-3.2 Sources Hero Honda Bajaj Yamaha TVS LML Other Total
No of customers 50 20 12 15 2 1 100
Percent 50% 20% 12% 15% 2% 1% 100%
The information in table 3.2 reveals that:⇒ 50% of the respondents are owning Hero Honda bikes. ⇒ 20% respondents are owning Bajaj bikes. ⇒ While 15% respondents are owning TVS, 12% of them Yamaha and 2% for LML.
Percentage
The same information is presented in the diagrammatically as fallows.
60
50
Diagram-3.2
50 40 30
20
20
15
12
10
2
1
LML
Other
0 Hero Honda
Bajaj
Yamaha
TVS
Responses Hero Honda
Bajaj
Yamaha
TVS
LML
Other
3) How did you come to know about this product? Table-3.3
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
Sources
No of customers
Percent
Friends
46
46%
Relatives
24
24%
Auto-Magazine
09
09%
News papers
11
11%
Others
10
10%
Total
100
100%
Sources primary data.
The information presented in table 3.3 reveals that:⇒ 46% of the respondents have brought the two wheelers on the advice of their friends. ⇒ 24% respondents will seek the advice of relatives. ⇒ While 11% respondents from news papers and others, remaining 9% respondents on the basis of Auto magazines.
The same information is presented diagrammatically as fallows:-
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
Diagram-3.3
Percent
50%
46%
40% 30%
24%
20% 10%
9%
11%
10%
AutoMagazine
News papers
Others
0% Friends
Relatives
Responses Friends
Relatives
Auto-Magazine
News papers
Others
4) What are the features that attracted you to buy this product? Table-3.4
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
Sources
No of customers
Percent
Mileage
55
55%
Resale value
20
20%
Aesthetics
05
05%
Price
08
08%
Maintenance
10
10%
Others
02
02%
Total
100
100%
The information presented in tble-3.4 reveals that:⇒ 55% of the respondents are attracted by mileage. ⇒ 20% respondents for resale value. ⇒ 5% respondents for Aesthetic, 8% respondents for price. ⇒ While 10% respondents for maintenance and 2% respondents for others.
The same information is presented in the form of diagrammatically:-
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
55
60 50 40 30 20 10 0
20
O th er s
2
M
ai nt en an ce
Pr ice
s Ae st he tic
va lu e Re sa le
M
10
8
5
ile ag e
Percentage
Diagram-3.4
Reponses Mileage
Resale value
Aesthetics
Price
Maintenance
Others
5) With respect to price which bike do you prefer to buy? Table-3.5 Sources
No. of customers
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Percent
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
Splendor+ Discover 112 Victor Libero G5 Freedom Boss velocity Total
30 50 11 05 02 02 100
30% 50% 11% 05% 02% 02% 100%
The information presented in table-3.5 reveals that:⇒ 50% of the respondents prefer to buy Bajaj Discover 112 with respect to price. ⇒ 30% of the respondents prefer to buy Hero Honda Splendor+. ⇒ 11% of respondents will for Victor, 5% of the respondents for Libero G5. ⇒ 2% for Freedom & Boss velocity.
The same information is presented in the form of diagrammatically:-
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
Percent
Diagram-3.5 60 50 40
50 30
30 20 10 0
11
Splendor+
Discover 112
Victor
5
2
2
Libero G5
Freedom
Boss velocity
Responses Splendor+
Discover 112
Victor
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Libero G5
Freedom
Boss velocity
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
6. With respect to mileage which bike do you prefer to buy? Table 3.6 Sources
No. of customers
Percent
Splendor+
55
55%
Discover 112
10
10%
Boss velocity
01
01%
Victor
17
17%
Freedom
04
04%
Libero G5
13
13%
Total
100
100%
The information presented in table 3.6 reveals that:⇒ 55% of the respondents prefer to buy Hero Honda Splendor+ with respect to mileage and 17% of the respondents prefer to buy Victor. ⇒ 10% of the respondents will go for Discover 112 and 13% for Libero G5. ⇒ While 4% of the respondents prefer the LML Freedom and 1% for Boss velocity.
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
The same information is presented in the form of diagrammatically:-
55
17
10
Splendor+
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G 5
ct or Vi
Responses Boss velocity
Li be ro
1
Discover 112
13 4
Fr ee do m
60 50 40 30 20 10 0
Sp le nd or + Di sc ov er 11 Bo 2 ss ve lo ci ty
Percent
Diagram-3.6
Victor
Freedom
Libero G5
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
7) With respect to Aesthetics (Look) which bike do you prefer
to buy? Table-3.7 Sources Splendor+ Discover 112 Boss velocity Freedom Libero G5 Victor Total
No. of customer 31 39 Nil 9 10 11 100
Percent 31% 39% Nil 9% 10% 11% 100%
The information presented in table-3.7 reveals that:⇒ 31% of the respondents prefer the Hero Honda Splendor+ with respect to aesthetics & 39% for Discover 112. ⇒ 9% of the respondents will go for LML Freedom & 10% for Libero. ⇒ While remaining 11% for Victor.
The same information is presented in the form of diagrammatically:-
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
39 31
11
10
9
ic to r V
G Li be ro
S
5
0 Fr ee do m
45 40 35 30 25 20 15 10 5 0
pl en do r+ D is co ve r1 12 B os s ve lo ci ty
Percent
Diagram-3.7
Responses Splendor+
Discover 112
Boss velocity
Freedom
Libero G5
Victor
8) Rank the following parameters on a 5 point scale for selecting a Two- wheeler vehicle?
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
Table-3.8 Parameters
V.Low 2 Nil Nil Nil Nil Nil
Brand image Fuel Efficiency
Resale value Aesthetic After sale service
price
Low 2 Nil Nil Nil Nil Nil
Neutral 4 Nil 12 18 6 4
High 32 I8 26 40 52 60
V.High 56 82 62 42 42 36
The information presented in table -3.8 reveals that:When respondents where asked to rank the parameter which made them to select two wheeler. The parameter rated the highest was fuel efficiency fallowed by the resale value and price of vehicle, aesthetics was lowest. The same information presented in form of diagrammatically:-
Percent
Diagram-3.8 90 80 70 60 50 40 30 20 10 0
82 60 52 32
4
18 12 0
56
62 4242 36
40
26 18
64
Neutral
High
V.High
Responses Brand image 2 2 Aesthetic Nil Nil
Fuel Efficiency Nil Nil After sale service Nil Nil
Resale value Nil Nil price Nil Nil
9) Which company’s brand would be your first choice while
buying two-wheeler vehicle?
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
Table-3.9 Sources Hero Honda Bajaj TVS Yamaha LML Other Total
No. of customers 50 20 15 10 05 Nil 100
Percent 50% 20% 15% 10% 05% Nil 100%
The information presented in table-3.9 reveals that:⇒ 50% of the respondents choose to buy two wheelers from Hero Honda & 20% from Bajaj company. ⇒ 15% of them will go for TVS & 10% for Yamaha. ⇒ While 5% for LM.
The same information is presented in the form of diagrammatically:-
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
Diagram-3.9 60
50
Percent
50 40 30
20
20
15
10
10
5
0 Hero Honda
Bajaj
TVS
Yamaha
LML
0 Other
Responses Hero Honda
Bajaj
TVS
Yamaha
LML
Other
10) Rank the following brands in terms of your preference?
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
Table-3.10 Rank 1 2 3 4 5 6
Splendor+
Discover 112
victor
Kibero
46 38 8 2 2 4 100
12 28 34 8 14 4 100
12 14 26 34 4 10 100
4 6 12 26 36 14 100
Freedom 10 12 6 16 36 20 100
Boss velocity
16 10 12 18 Nil 44 100
The information presented in table -3.10 reveals that:When respondents where asked to rank Hero Honda Splendor+ with other company bikes. They rated highest rank for Hero Honda Splendor+ and fallowed by the Bajaj, Discover 112 & Victor, Boss velocity was lowest rank.
The same information is presented in the form of diagrammatically:-
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
50 45 40 35 30 25 20 15 10 5 0
Series1 Series2 Series3 Series4 5
2
14
4
36
36
Nil
4
2
8
34
26
16
18
3
8
34
26
12
6
12
2
38
28
14
6
12
10
1
46
12
12
4
10
16
Rank Splendor+Discover victor
Kibero Freedom Boss
11) Which company provides good after sales service? Table-3.11
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
Sources Hero Honda Bajaj TVS Yamaha LML Other Total
No. of customers 35 28 20 9 5 3 100
Percent 35% 28% 20% 9% 5% 3% 100%
The information presented in table-3.11 reveals that:⇒ 35% of the respondents are satisfied with the after sales service of Hero Honda & 28% of respondents with Bajaj company. ⇒ 20% of the respondents are in favor of TVS & 9% for Yamaha. ⇒ While 5% for LML and 3% for others.
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
The same information is presented in the form of diagrammatically:-
Percent
Diagram-3.11 40 35 30 25 20 15 10 5 0
35 28 20 9
Hero Honda
Bajaj
TVS
Yamaha
5
3
LML
Other
Responses Hero Honda
Bajaj
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TVS
Yamaha
LML
Other
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
12) Which company offers attractive schemes and sales
promotion activities? Table-3.12 Sources Hero Honda Bajaj TVS Yamaha LML Other Total
No. of customers 45 23 18 8 4 2 100
Percent 45% 23% 18% 8% 4% 2% 100%
The information presented in table-3.12 reveals that:⇒ 45% of the respondents are in favor that Hero Honda offers attractive schemes and sales promotion activities and 23% of them are in favor of Bajaj Company. ⇒ 18% of respondents are in favor of TVS and 8% for Yamaha. ⇒ While remaining 4% respondents for LML and 2% for others.
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
The same information is presented in the form of diagrammatically:-
Digram-3.12 50
45
Percent
40 30
23
18
20
8
10
4
2
LML
Other
LML
Other
0 Hero Honda Hero Honda
Bajaj
TVS
Yamaha
Re sponse s Bajaj
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TVS
Yamaha
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
13) Which company offers a wide variety of products with
different models, Aesthetics? Table-3.13 Sources Hero Honda Bajaj TVS Yamaha LML Other Total
No. of customers 40 23 17 14 5 1 100
Percent 40% 23% 17% 14% 5% 1% 100%
The information presented in table-3.13 reveals that:⇒ 40% of respondents are in favor that Hero Honda provides wide variety of products with different models, Aesthetics & 23% of them are in favor of Bajaj. ⇒ 17% of respondents are in favor of TVS & 14% for Yamaha. ⇒ While 5% for LML & 1% for others.
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
The same information is presented in the form of diagrammatically:-
Percent
Diagram-3.13 45 40 35 30 25 20 15 10 5 0
40
23 17
14 5
Hero Honda Hero Honda
Bajaj
TVS Yamaha Responses
Bajaj
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TVS
Yamaha
LML
1 Other LML
Other
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
13. Is your vehicle giving the mileage as per the company’s promise? Table-3.14 No. of customers 62 38 100
Yes No
Percent 62% 38% 100%
The information presented in table-3.14 reveals that:⇒ 62% of the respondents are getting the mileage as per the company’s promise. ⇒ And 38% of them are not getting the mileage as per company’s promise. The same information is presented in the form of diagrammatically:-
Diagram-3.14
Yes, 62%
No, 38%
Yes
No
15) What is your opinion with respect to Hero Honda Splendor+ performance?
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
Table-3.15 Sources Completely satisfied Satisfied Neither satisfied/ Dis satisfied Dissatisfied Completely Dissatisfied Total
No. of customers 14 45
Percent 14% 45%
05
05%
20 16 100
120% 16% 100%
The information presented in table -3.15 reveals that:14% of respondents are strongly satisfied with the performance of Hero Honda Splendor+, 45% of respondents are satisfied and from analysis 5% of the respondents are neither satisfied/Dis satisfied and 20% respondents are dissatisfied. From the observation 16% respondents are with strongly dissatisfied.
The same information is presented in the form of diagrammatically:-
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
Diagram-3.15 45
Percent
50 40 30 20
20 14
16
5
10 0 Completely satisfied
Satisfied Responses
Completely satisfied Neither satisfied/ Dis satisfied Completely Dissatisfied
Neither satisfied/ Dis satisfied
Dissatisfied
Completely Dissatisfied
Satisfied Dissatisfied
16) Are you satisfied with the after sales service offered by Hero
Honda? Table-3.16 No. of customers
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Percent
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
Yes No Total
64 36 100
64% 36% 100%
The information presented in table-3.16 reveals that:⇒ 64% of the respondents are satisfied with the after sale service offered by Hero Honda. ⇒ While 36% of respondents are not satisfied with after sale service of Hero Honda. The same information is presented in the form of diagrammatically:-
Diagram-3.16
No 36%
Y es 64%
Yes
No
17) What do you feel about fuel consumption of Hero Honda Splendor+ with other company vehicles? Table-3.17 Sources Completely Satisfied Satisfied
No. of customers 14 58
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Percent 14% 58%
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
Neither satisfied Dissatisfied Completely dissatisfied Total
6 12 10 100
6% 12% 10% 100%
The information presented in table-3.17 reveals that:14% of the respondents are Completely Satisfied with fuel consumption of Hero Honda Splendor+, 58% of respondents are satisfied and from the analysis 6% of them are neither satisfied/Dissatisfied. Nearly 12% of the respondents are dissatisfied & 10% of them are completely dissatisfied. The same information is presented in the form of diagrammatically:-
Percent
Diagram-3.17 70 60 50 40 30 20 10 0
58
14
Completely Satisfied
12
10
Dissatisfied
Completely dissatisfied
6 Satisfied
Neither satisfied Responses
Completely Satisfied
Satisfied
Dissatisfied
Completely dissatisfied
Neither satisfied
18) What is your opinion about the resale value of Hero Honda Splendor+ with respect to other company bikes? Table 3.18 Sources High Moderate
No. of customers 65 25
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Percent 65% 25%
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
Low Poor Total
8 2 100
8% 2% 100%
The information presented in table-3.18 reveals that:⇒ 65% of respondents are in favor that resale value of Hero Honda Splendor+ is high and 25% of them are in favor of moderate ⇒ While 8% are in favor of low resale value and 2% for poor. The same information is presented in the form of diagrammatically:-
percent
Diagram-3.18 70 60 50 40 30 20 10 0
65
25 8
High
Moderate
Low
2 Poor
Responses High
Moderate
Low
Poor
SUMMARY:The Indian two wheelers industry has grow from a meager 900 vehicles in 1950 to a staggering figure of over 1.5 million vehicles in 1988.
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
The group of India enters into collaboration with Honda group of Japan on January 19, 1984 and started with the name of Hero Honda a successful two wheelers manufacturing company in four stroke vehicles.
The Hero Honda company is having 11 different verities of products as fallows; Splendor+, Karizma, CBZ, Ambition 135, Passion +, CD-Down, Pleasure, Super Splendor, Glamour, CD Deluxe, Achiever.
The research conducted in the realm of two wheelers reflects that the total respondents 50 per cent sample respondents own Hero Honda brand vehicles.
CONCLUSION
In this study I came to know that there are more than fifteen different two-wheeler companies manufacturing different types of vehicles. As the time
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
is changing the demands and preferences are also changing very rapidly, so if the companies wants to survive in this competitive market , they have produce the goods and services as per the needs of customers to delight them.
The Hero Honda is the No.1 two-wheeler company in India which produces wide variety of products with different models, aesthetics etc, by which it has captured a large market share in two-wheeler market.
Now there are other companies like Bajaj, TVS, Yamaha etc, which are giving keen competition to Hero Honda.
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
SUGGESTIONS
Hero Honda should bring down the prices of its products to compete with other companies.
The aesthetic of splendor+ should improve.
The company should improve its services and take care even after free services.
The company can give special offers and discounts at the time of festivals to attract more customers.
Free service camps may be conducted to improve a good relationship with customers.
The company should send their mechanics for training regularly which will be helpful in providing quick and good services.
The hero Honda should maintain consistency in customer satisfaction level in future also.
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
CHAPTER- IV
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
Questionnaire Dear Sir/Madam, Your co-operation will be highly appreciated. 1. Do you own a two-wheeler? Yes [ ]
No [ ]
2. Which company’s brand do you own? Hero Honda [ ] TVS [ ]
Bajaj [ ] Others [ ]
Yamaha [ ]
3. How did you come to know about this product? Friends [ ] Newspapers [ ]
Relatives [ ] Others [ ]
Auto magazines [ ]
4. What are the features that attracted you to buy this product? Mileage [ ] Price [ ] Maintenance [ ]
Resale value [ ]
Aesthetics [ ]
others [ ]
5. With respect to price which bike do you prefer to buy? Splendor+ [ ] Libero G5 [ ]
Discover 112 [ ] LML Freedom [ ]
Boss velocity [ ] Victor [ ]
6. With respect to mileage which bike do you prefer to buy?
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
Splendor+ [ ] Libero G5 [ ]
Discover 112 [ ] LML Freedom [ ]
Boss velocity [ ] Victor [ ]
7. With respect to Aesthetics (Look) which bike do you prefer to buy? Splendor+ [ ] Libero G5 [ ]
Discover 112 [ ] LML Freedom [ ]
Boss velocity [ ] Victor [ ]
8. Rank the following parameters on a 5 point scale for selecting a Two-wheeler vehicle (1 being highest & 5 being lowest)? Parameters V.Low Low Neutral High V.High Brand Image Fuel Efficiency Resale value Aesthetics After sales service Price 9. Which company’s brand would be your first choice while buying a two-wheeler vehicle? Hero Honda [ ] LML [ ]
Bajaj [ ] Others [ ]
TVS [ ]
Yamaha [ ]
10. Rank the following brands in terms of your preference (1 being highest & 6 being lowest)? Brand Names Splendor+ Discover 112 Victor Libero Freedom Boss velocity
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Rank ( ) ( ) ( ) ( ) ( ) ( )
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
11. Which company provides good after sales service? Hero Honda [ ] LML [ ]
Bajaj [ ] Others [ ]
TVS [ ]
Yamaha [ ]
12. Which company offers attractive schemes and sales promotion activities? Hero Honda [ ] LML [ ]
Bajaj [ ] Others [ ]
TVS [ ]
Yamaha [ ]
13. Which company offers a wide variety of products with different models, Aesthetics? Hero Honda [ ] LML [ ]
Bajaj [ ] Others [ ]
TVS [ ]
Yamaha [ ]
14. Are you satisfied with the after sales service offered by Hero Honda? Yes [ ] No [ ]
15. What is your opinion with respect to Hero Honda Splendor+? performance? Completely satisfied [ ] Neither satisfied/ Dis-satisfied [ ] Completely Dis-satisfied [ ]
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Satisfied [ ] Dis-satisfied [ ]
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
16.Is your vehicle giving the mileage as per the company’s promise? Yes [ ] No [ ] 17.What do you feel about fuel consumption of Hero Honda Splendor+ with other company vehicles? Completely satisfied [ ] Neither satisfied/ Dis-satisfied [ ] Completely Dis-satisfied [ ]
Satisfied [ ] Dis-satisfied [ ]
18.What is your opinion about the resale value of Hero Honda Splendor+ with respect to other company bikes? High [ ]
Moderate [ ]
Low [ ]
Poor [ ]
19.Any suggestions do you want to give for further improvement in the Services of the company? _____________________________________.
Please provide the below mentioned information: Name: _______________________________________________________ Address: _______________________________________________________
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The comparison between Hero Honda Splendor+ and other competitive brands of same segment two wheelers.
Occupation: _____________________________ Annual Income ______________________ Gender: Male [ ]
Female [ ]
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