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In traditional typography, text is composed to create a readable, coherent, and visually satisfying whole that works invisibly, without the awareness of the reader.

Even distribution with a minimum of distractions and

anomalies are aimed at producing clarity and transparency.

Choice of font(s) is perhaps the primary aspect of text

typography—prose fiction, non-fiction, editorial, educational, religious, scientific, spiritual and commercial

writing all have differing characteristics and require-

phenated.

Legibility research was published from the late nine-

teenth century on, but the overall finding has been that

magazine covers, headlines are often set in larger display

of seriffed vs. sans serif type, or justified vs. unjustified

masthead.

icant differences are hard to find. So comparative studies type, have failed to settle the argument over which is best.[citation needed]

Legibility is usually measured through speed of read-

ing, with comprehension scores used to check for effec-

tiveness (that is, not a rushed or careless read). For

according to a scheme of historical genre acquired by a

from the 1930s to the 1960s, used a speed of reading test

long process of accretion, with considerable overlap between historical periods.

Contemporary books are more likely to be set with

example, Miles Tinker, who published numerous studies that required participants to spot incongruous words as an effectiveness filter.

These days, legibility research tends to be limited to

state-of-the-art seriffed "text romans" or "book romans"

critical issues, or the testing of specific design solutions

which are closely based on traditional models such as

amples of critical issues include typefaces (also called

with design values echoing present-day design arts,

those of Nicolas Jenson, Francesco Griffo (a punchcutter

who created the model for Aldine typefaces), and Claude

(for example, when new typefaces are developed). Ex-

fonts) for people with visual impairment, and typefaces

for highway signs, or for other conditions where legibil-

Garamond. With their more specialized requirements,

ity may make a key difference. Much of the legibility

ted text romans specially designed for the task, which

factors were tested individually or in combination (in-

of page space. Sans serif text fonts are often used for

but many tests were carried out in the absence of a

newspapers and magazines rely on compact, tightly-fit-

offer maximum flexibility, readability and efficient use

introductory paragraphs, incidental text and whole short

articles. A current fashion is to pair sans serif type for headings with a high-performance seriffed font of

matching style for the text of an article.

The text layout, tone or color of set matter, and the in-

terplay of text with white space of the page and other

research literature is somewhat atheoretical — various

evitably so, as the different factors are interdependent), model of reading or visual perception. Some typographers believe that the overall word shape (Bouma) is

very important in readability, and that the theory of parallel letterwise recognition is either wrong, less important, or not the entire picture.

Studies distinguishing between Bouma recognition and

graphic elements combine to impart a "feel" or "reso-

parallel letterwise recognition with regard to how people

phers are also concerned with binding margins, paper

parallel letterwise recognition, which is widely accepted

nance" to the subject matter. With printed media typograselection and printing methods.

Typography is modulated by orthography and linguis-

actually recognize words when they read, have favored

by cognitive psychologists.[citation needed]

Legibility can also be compromised by letterspacing,

tics, word structures, word frequencies, morphology,

word spacing, or leading that is too tight or too loose. It

also is subject to specific cultural conventions. For ex-

lines of text, making it easier for the eye to distinguish

phonetic constructs and linguistic syntax. Typography

ample, in French it is customary to insert a non-breaking space before a colon (:) or semicolon (;) in a sentence,

while in English it is not.

Readability and legibility are often confused. “Legibil-

ity is the quality of the typeface design and readability

with the design of the printed page. Designers aim to achieve excellence in both.

"The typeface chosen should be legible, that is, it

should be read without effort. Sometimes legibility is

simply a matter of type size; more often, however, it is a

matter of typeface design. Generally speaking, typefaces that are true to the basic letterforms are more legible

than typefaces that have been condensed, expanded, embellished, or abstracted.

"However, even a legible typeface can become unread-

able through poor setting and placement, just as a less legible

typeface can be made more readable through good de-

can be improved when generous vertical space separates

one line from the next, or previous line. Poorly designed

fonts and those that are too tightly or loosely fitted can also result in poor legibility.

Typography is an element of all printed material. Peri-

odical publications, especially newspapers and magazines, use typographical elements to achieve an

attractive, distinctive appearance, to aid readers in navi-

gating the publication, and in some cases for dramatic

effect. By formulating a style guide, a periodical standardizes on a relatively small collection of typefaces,

each used for specific elements within the publication,

and makes consistent use of type sizes, italic, boldface, large and small capital letters, colors, and other typographic features. Some publications, such as The

Guardian and The Economist, go so far as to commission a type designer to create bespoke (custom tailored) typefaces for their exclusive use.

Different periodical publications design their publica-

sign."[2]

tions, including their typography, to achieve a particular

factors including type size and type design. For example,

ful, and comparatively modern style through their use of

Studies of legibility have examined a wide range of

comparing serif vs. sans serif type, italic type vs. roman type, line length, line spacing, color contrast, the design

of right-hand edge (for example, justification, straight

right hand edge) vs. ranged left, and whether text is hy-

Especially on the front page of newspapers and on

the reading process is remarkably robust, and that signif-

ments. For historic

material, established text typefaces are frequently chosen

proach, with fewer colors, less typeface variation, and

more columns.

tone or style. For example, USAToday uses a bold, colora variety of

typefaces and colors; type sizes vary widely, and the

newspaper's name is placed on a colored background. In contrast, the New York Times use a more traditional ap-

typefaces to attract attention, and are placed near the 7.5/12


In traditional typography, text is composed to create a readable, coherent, and visually satisfying whole that works invisibly, without the awareness of the

reader. Even distribution with a minimum of distractions and anomalies are aimed at producing clarity and transparency.

Choice of font(s) is perhaps the primary aspect of

text typography—prose fiction, non-fiction, editorial,

Studies of legibility have examined a wide range of

publication, and makes consistent use of type sizes,

ample, comparing serif vs. sans serif type, italic type

and other typographic features. Some publications,

factors including type size and type design. For ex-

vs. roman type, line length, line spacing, color con-

trast, the design of right-hand edge (for example, justification, straight right hand edge) vs. ranged left,

and whether text is hyphenated.

Legibility research was published from the late

italic, boldface, large and small capital letters, colors, such as The Guardian and The Economist, go so far as to commission a type designer to create bespoke (custom tailored) typefaces for their exclusive use.

Different periodical publications design their publi-

cations, including their typography, to achieve a par-

educational, religious, scientific, spiritual and com-

nineteenth century on, but the overall finding has

ticular tone or style. For example, USAToday uses a

requirements. For historic

and that significant differences are hard to find. So

through their use of a variety of

mercial writing all have differing characteristics and material, established text typefaces are frequently

chosen according to a scheme of historical genre ac-

quired by a long process of accretion, with considerable overlap between historical periods.

been that the reading process is remarkably robust, comparative studies of seriffed vs. sans serif type, or

justified vs. unjustified type, have failed to settle the

argument over which is best.[citation needed]

Legibility is usually measured through speed of

Contemporary books are more likely to be set with

reading, with comprehension scores used to check for

mans" with design values echoing present-day design

For example, Miles Tinker, who published numerous

state-of-the-art seriffed "text romans" or "book ro-

arts, which are closely based on traditional models

such as those of Nicolas Jenson, Francesco Griffo (a

punchcutter who created the model for Aldine typefaces), and Claude Garamond. With their more spe-

effectiveness (that is, not a rushed or careless read).

studies from the 1930s to the 1960s, used a speed of

reading test that required participants to spot incongruous words as an effectiveness filter.

These days, legibility research tends to be limited

cialized requirements, newspapers and magazines

to critical issues, or the testing of specific design so-

designed for the task, which offer maximum flexibil-

oped). Examples of critical issues include typefaces

rely on compact, tightly-fitted text romans specially

ity, readability and efficient use of page space. Sans

serif text fonts are often used for

introductory paragraphs, incidental text and whole

lutions (for example, when new typefaces are devel-

(also called fonts) for people with visual impairment, and typefaces for highway signs, or for other condi-

tions where legibility may make a key difference.

short articles. A current fashion is to pair sans serif

Much of the legibility research literature is somewhat

font of matching style for the text of an article.

ally or in combination (inevitably so, as the different

interplay of text with white space of the page and

ried out in the absence of a model of reading or vi-

"resonance" to the subject matter. With printed media

overall word shape (Bouma) is very important in

type for headings with a high-performance seriffed The text layout, tone or color of set matter, and the

other graphic elements combine to impart a "feel" or typographers are also concerned with binding margins, paper selection and printing methods.

Typography is modulated by orthography and lin-

guistics, word structures, word frequencies, morphol-

ogy, phonetic constructs and linguistic syntax.

Typography also is subject to specific cultural con-

ventions. For example, in French it is customary to

insert a non-breaking space before a colon (:) or

atheoretical — various factors were tested individu-

factors are interdependent), but many tests were carsual perception. Some typographers believe that the readability, and that the theory of parallel letterwise

recognition is either wrong, less important, or not the entire picture.

Studies distinguishing between Bouma recognition

and parallel letterwise recognition with regard to how people actually recognize words when they read,

have favored parallel letterwise recognition, which is

widely accepted by cognitive psychologists.[citation

semicolon (;) in a sentence, while in English it is not.

needed]

ibility is the quality of the typeface design and read-

ing, word spacing, or leading that is too tight or too

Readability and legibility are often confused. “Leg-

ability with the design of the printed page. Designers

aim to achieve excellence in both.

Legibility can also be compromised by letterspac-

loose. It can be improved when generous vertical

space separates lines of text, making it easier for the

"The typeface chosen should be legible, that is, it

eye to distinguish one line from the next, or previous

simply a matter of type size; more often, however, it

tightly or loosely fitted can also result in poor legibil-

should be read without effort. Sometimes legibility is is a matter of typeface design. Generally speaking,

typefaces that are true to the basic letterforms are

more legible than typefaces that have been condensed, expanded, embellished, or abstracted.

"However, even a legible typeface can become un-

line. Poorly designed fonts and those that are too ity.

Typography is an element of all printed material.

Periodical publications, especially newspapers and

magazines, use typographical elements to achieve an

attractive, distinctive appearance, to aid readers in

readable through poor setting and placement, just as

navigating the publication, and in some cases for dra-

typeface can be made more readable through good

cal standardizes on a relatively small collection of

a less legible design."[2]

matic effect. By formulating a style guide, a periodi-

typefaces, each used for specific elements within the

bold, colorful, and comparatively modern style

typefaces and colors; type sizes vary widely, and the

newspaper's name is placed on a colored background. In contrast, the New York Times use a more tradi-

tional approach, with fewer colors, less typeface variation, and more columns.

Especially on the front page of newspapers and on

magazine covers, headlines are often set in larger dis-

play typefaces to attract attention, and are placed near the masthead. 8/13


In traditional typography, text is composed to cre-

abstracted.

whole that works invisibly, without the awareness

unreadable through poor setting and placement,

of distractions and anomalies are aimed at produc-

typeface can be made more readable through good

ate a readable, coherent, and visually satisfying

of the reader. Even distribution with a minimum ing clarity and transparency.

Choice of font(s) is perhaps the primary aspect

"However, even a legible typeface can become

Typography is an element of all printed mate-

rial. Periodical publications, especially newspa-

design."[2]

to achieve an attractive, distinctive appearance, to

Studies of legibility have examined a wide

range of factors including type size and type de-

and commercial writing all have differing charac-

type, italic type vs. roman type, line length, line

teristics and requirements. For historic

also result in poor legibility.

just as a less legible

of text typography—prose fiction, non-fiction, ed-

itorial, educational, religious, scientific, spiritual

and those that are too tightly or loosely fitted can

sign. For example, comparing serif vs. sans serif

spacing, color contrast, the design of right-hand

pers and magazines, use typographical elements aid readers in navigating the publication, and in

some cases for dramatic effect. By formulating a style guide, a periodical standardizes on a rela-

tively small collection of typefaces, each used for specific elements within the publication, and

material, established text typefaces are frequently

edge (for example, justification, straight right

makes consistent use of type sizes, italic, bold-

acquired by a long process of accretion, with con-

phenated.

other typographic features. Some publications,

nineteenth century on, but the overall finding has

far as to commission a type designer to create be-

chosen according to a scheme of historical genre siderable overlap between historical periods.

Contemporary books are more likely to be set

hand edge) vs. ranged left, and whether text is hyLegibility research was published from the late

with state-of-the-art seriffed "text romans" or

been that the reading process is remarkably ro-

ent-day design arts, which are closely based on

find. So comparative studies of seriffed vs. sans

face, large and small capital letters, colors, and

such as The Guardian and The Economist, go so

spoke (custom tailored) typefaces for their exclu-

bust, and that significant differences are hard to

sive use.

serif type, or justified vs. unjustified type, have

publications, including their typography, to

the model for Aldine typefaces), and Claude Gara-

best.[citation needed]

USAToday uses a bold, colorful, and compara-

newspapers and magazines rely on compact,

reading, with comprehension scores used to check

of

the task, which offer maximum flexibility, read-

read). For example, Miles Tinker, who published

"book romans" with design values echoing prestraditional models such as those of Nicolas Jen-

son, Francesco Griffo (a punchcutter who created

mond. With their more specialized requirements,

tightly-fitted text romans specially designed for

ability and efficient use of page space. Sans serif text fonts are often used for

introductory paragraphs, incidental text and whole short articles. A current fashion is to pair sans

serif type for headings with a high-performance seriffed font of matching style for the text of an

article.

The text layout, tone or color of set matter, and

the interplay of text with white space of the page

and other graphic elements combine to impart a

failed to settle the argument over which is

Legibility is usually measured through speed of

for effectiveness (that is, not a rushed or careless

numerous studies from the 1930s to the 1960s,

used a speed of reading test that required partici-

pants to spot incongruous words as an effectiveness filter.

These days, legibility research tends to be lim-

ited to critical issues, or the testing of specific design solutions (for example, when new typefaces

are developed). Examples of critical issues in-

clude typefaces (also called fonts) for people with

visual impairment, and typefaces for highway

"feel" or "resonance" to the subject matter. With

signs, or for other conditions where legibility may

with binding margins, paper selection and printing

search literature is somewhat atheoretical — vari-

Typography is modulated by orthography and

combination (inevitably so, as the different factors

printed media typographers are also concerned methods.

linguistics, word structures, word frequencies,

morphology, phonetic constructs and linguistic

syntax. Typography also is subject to specific cul-

make a key difference. Much of the legibility re-

ous factors were tested individually or in

are interdependent), but many tests were carried

out in the absence of a model of reading or visual

perception. Some typographers believe that the

tural conventions. For example, in French it is

overall word shape (Bouma) is very important in

colon (:) or semicolon (;) in a sentence, while in

wise recognition is either wrong, less important,

customary to insert a non-breaking space before a English it is not.

Readability and legibility are often confused.

“Legibility is the quality of the typeface design

and readability with the design of the printed

page. Designers aim to achieve excellence in

both.

"The typeface chosen should be legible, that is,

it should be read without effort. Sometimes legi-

readability, and that the theory of parallel letteror not the entire picture.

Studies distinguishing between Bouma recogni-

tion and parallel letterwise recognition with re-

gard to how people actually recognize words

when they read, have favored parallel letterwise

recognition, which is widely accepted by cogni-

tive psychologists.[citation needed]

Legibility can also be compromised by let-

bility is simply a matter of type size; more often,

terspacing, word spacing, or leading that is too

ally speaking, typefaces that are true to the basic

ous vertical space separates lines of text, making

have been condensed, expanded, embellished, or

the next, or previous line. Poorly designed fonts

however, it is a matter of typeface design. Gener-

letterforms are more legible than typefaces that

tight or too loose. It can be improved when gener-

it easier for the eye to distinguish one line from

Different periodical publications design their

achieve a particular tone or style. For example,

tively modern style through their use of a variety typefaces and colors; type sizes vary widely, and

the newspaper's name is placed on a colored back-

ground. In contrast, the New York Times use a

more traditional approach, with fewer colors, less typeface variation, and more columns.

Especially on the front page of newspapers and

on magazine covers, headlines are often set in

larger display typefaces to attract attention, and are placed near the masthead. 8.5/13


In traditional typography, text is composed to create a readable, coherent, and visually satisfying whole that works invisibly, without the awareness of the reader. Even distribution with a minimum of distractions and anomalies are aimed at producing clarity and transparency. Choice of font(s) is perhaps the primary aspect of text typography—prose fiction, non-fiction, editorial, educational, religious, scientific, spiritual and commercial writing all have differing characteristics and requirements. For historic material, established text typefaces are frequently chosen according to a scheme of historical genre acquired by a long process of accretion, with considerable overlap between historical periods. Contemporary books are more likely to be set with state-of-the-art seriffed "text romans" or "book romans" with design values echoing present-day design arts, which are closely based on traditional models such as those of Nicolas Jenson, Francesco Griffo (a punchcutter who created the model for Aldine typefaces), and Claude Garamond. With their more specialized requirements, newspapers and magazines rely on compact, tightly-fitted text romans specially designed for the task, which offer maximum flexibility, readability and efficient use of page space. Sans serif text fonts are often used for introductory paragraphs, incidental text and whole short articles. A current fashion is to pair sans serif type for headings with a high-performance seriffed font of matching style for the text of an article. The text layout, tone or color of set matter, and the interplay of text with white space of the page and other graphic elements combine to impart a "feel" or "resonance" to the subject matter. With printed media typographers are also concerned with binding margins, paper selection and printing methods. Typography is modulated by orthography and linguistics, word structures, word frequencies, morphology, phonetic constructs and linguistic syntax. Typography also is subject to specific cultural conventions. For example, in French it is customary to insert a non-breaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not. Readability and legibility are often confused. “Legibility is the quality of the typeface design and readability with the design of the printed page. Designers aim to achieve excellence in both. "The typeface chosen should be legible, that is, it should be read without effort. Sometimes

legibility is simply a matter of type size; more often, however, it is a matter of typeface design. Generally speaking, typefaces that are true to the basic letterforms are more legible than typefaces that have been condensed, expanded, embellished, or abstracted. "However, even a legible typeface can become unreadable through poor setting and placement, just as a less legible typeface can be made more readable through good design."[2] Studies of legibility have examined a wide range of factors including type size and type design. For example, comparing serif vs. sans serif type, italic type vs. roman type, line length, line spacing, color contrast, the design of right-hand edge (for example, justification, straight right hand edge) vs. ranged left, and whether text is hyphenated. Legibility research was published from the late nineteenth century on, but the overall finding has been that the reading process is remarkably robust, and that significant differences are hard to find. So comparative studies of seriffed vs. sans serif type, or justified vs. unjustified type, have failed to settle the argument over which is best.[citation needed] Legibility is usually measured through speed of reading, with comprehension scores used to check for effectiveness (that is, not a rushed or careless read). For example, Miles Tinker, who published numerous studies from the 1930s to the 1960s, used a speed of reading test that required participants to spot incongruous words as an effectiveness filter. These days, legibility research tends to be limited to critical issues, or the testing of specific design solutions (for example, when new typefaces are developed). Examples of critical issues include typefaces (also called fonts) for people with visual impairment, and typefaces for highway signs, or for other conditions where legibility may make a key difference. Much of the legibility research literature is somewhat atheoretical — various factors were tested individually or in combination (inevitably so, as the different factors are interdependent), but many tests were carried out in the absence of a model of reading or visual perception. Some typographers believe that the overall word shape (Bouma) is very important in readability, and that the theory of parallel letterwise recognition is either wrong, less important, or not the entire picture. Studies distinguishing between Bouma recognition and parallel letterwise recognition with regard to how people actually recognize words when they read, have favored parallel

letterwise recognition, which is widely accepted by cognitive psychologists.[citation needed] Legibility can also be compromised by letterspacing, word spacing, or leading that is too tight or too loose. It can be improved when generous vertical space separates lines of text, making it easier for the eye to distinguish one line from the next, or previous line. Poorly designed fonts and those that are too tightly or loosely fitted can also result in poor legibility. Typography is an element of all printed material. Periodical publications, especially newspapers and magazines, use typographical elements to achieve an attractive, distinctive appearance, to aid readers in navigating the publication, and in some cases for dramatic effect. By formulating a style guide, a periodical standardizes on a relatively small collection of typefaces, each used for specific elements within the publication, and makes consistent use of type sizes, italic, boldface, large and small capital letters, colors, and other typographic features. Some publications, such as The Guardian and The Economist, go so far as to commission a type designer to create bespoke (custom tailored) typefaces for their exclusive use. Different periodical publications design their publications, including their typography, to achieve a particular tone or style. For example, USAToday uses a bold, colorful, and comparatively modern style through their use of a variety of typefaces and colors; type sizes vary widely, and the newspaper's name is placed on a colored background. In contrast, the New York Times use a more traditional approach, with fewer colors, less typeface variation, and more columns. Especially on the front page of newspapers and on magazine covers, headlines are often set in larger display typefaces to attract attention, and are placed near the masthead. 9/13.5


In traditional typography, text is composed to create a readable, coherent, and visually satisfying whole that works invisibly, without the awareness of the

reader. Even distribution with a minimum of distrac-

tion, straight right hand edge) vs. ranged left, and

typefaces and colors; type sizes vary widely, and the

nineteenth century on, but the overall finding has

In contrast, the New York Times use a more tradi-

Legibility research was published from the late

tions and anomalies are aimed at producing clarity

been that the reading process is remarkably robust,

Choice of font(s) is perhaps the primary aspect of

comparative studies of seriffed vs. sans serif type, or

and transparency.

text typography—prose fiction, non-fiction, editorial,

justified vs. unjustified type, have failed to settle the

magazine covers, headlines are often set in larger dis-

requirements. For historic

reading, with comprehension scores used to check for

chosen according to a scheme of historical genre ac-

For example, Miles Tinker, who published numerous

quired by a long process of accretion, with consider-

able overlap between historical periods.

Contemporary books are more likely to be set with

state-of-the-art seriffed "text romans" or "book ro-

mans" with design values echoing present-day design arts, which are closely based on traditional models

such as those of Nicolas Jenson, Francesco Griffo (a

Legibility is usually measured through speed of

effectiveness (that is, not a rushed or careless read). studies from the 1930s to the 1960s, used a speed of

reading test that required participants to spot incongruous words as an effectiveness filter.

These days, legibility research tends to be limited to

critical issues, or the testing of specific design solutions (for example, when new typefaces are devel-

oped). Examples of critical issues include typefaces

punchcutter who created the model for Aldine type-

(also called fonts) for people with visual impairment,

cialized requirements, newspapers and magazines

tions where legibility may make a key difference.

faces), and Claude Garamond. With their more spe-

rely on compact, tightly-fitted text romans specially

designed for the task, which offer maximum flexibil-

and typefaces for highway signs, or for other condi-

Much of the legibility research literature is somewhat atheoretical — various factors were tested individu-

ity, readability and efficient use of page space. Sans

ally or in combination (inevitably so, as the different

introductory paragraphs, incidental text and whole

ried out in the absence of a model of reading or visual

serif text fonts are often used for

short articles. A current fashion is to pair sans serif

type for headings with a high-performance seriffed font of matching style for the text of an article.

The text layout, tone or color of set matter, and the

factors are interdependent), but many tests were car-

perception. Some typographers believe that the over-

all word shape (Bouma) is very important in readability, and that the theory of parallel letterwise

recognition is either wrong, less important, or not the

interplay of text with white space of the page and

entire picture.

"resonance" to the subject matter. With printed

and parallel letterwise recognition with regard to

other graphic elements combine to impart a "feel" or

media typographers are also concerned with binding

Studies distinguishing between Bouma recognition

how people actually recognize words when they read,

margins, paper selection and printing methods.

have favored parallel letterwise recognition, which is

guistics, word structures, word frequencies, morphol-

needed]

Typography is modulated by orthography and lin-

ogy, phonetic constructs and linguistic syntax.

widely accepted by cognitive psychologists.[citation

Legibility can also be compromised by letterspac-

Typography also is subject to specific cultural con-

ing, word spacing, or leading that is too tight or too

insert a non-breaking space before a colon (:) or

space separates lines of text, making it easier for the

ventions. For example, in French it is customary to semicolon (;) in a sentence, while in English it is not.

Readability and legibility are often confused. “Legi-

bility is the quality of the typeface design and read-

ability with the design of the printed page. Designers

aim to achieve excellence in both.

"The typeface chosen should be legible, that is, it

should be read without effort. Sometimes legibility is

loose. It can be improved when generous vertical

eye to distinguish one line from the next, or previous line. Poorly designed fonts and those that are too

tightly or loosely fitted can also result in poor legibility.

Typography is an element of all printed material.

Periodical publications, especially newspapers and

magazines, use typographical elements to achieve an

simply a matter of type size; more often, however, it is

attractive, distinctive appearance, to aid readers in

faces that are true to the basic letterforms are more

matic effect. By formulating a style guide, a periodi-

a matter of typeface design. Generally speaking, typelegible than typefaces that have been condensed, ex-

panded, embellished, or abstracted.

"However, even a legible typeface can become un-

navigating the publication, and in some cases for dracal standardizes on a relatively small collection of

typefaces, each used for specific elements within the publication, and makes consistent use of type sizes,

readable through poor setting and placement, just as

italic, boldface, large and small capital letters, colors,

typeface can be made more readable through good

such as The Guardian and The Economist, go so far

a less legible

design."[2]

Studies of legibility have examined a wide range of

factors including type size and type design. For exam-

ple, comparing serif vs. sans serif type, italic type vs. roman type, line length, line spacing, color contrast,

the design of right-hand edge (for example, justifica-

tional approach, with fewer colors, less typeface vari-

ation, and more columns.

argument over which is best.[citation needed]

material, established text typefaces are frequently

newspaper's name is placed on a colored background.

and that significant differences are hard to find. So

educational, religious, scientific, spiritual and com-

mercial writing all have differing characteristics and

through their use of a variety of

whether text is hyphenated.

and other typographic features. Some publications,

as to commission a type designer to create bespoke (custom tailored) typefaces for their exclusive use.

Different periodical publications design their publi-

cations, including their typography, to achieve a par-

ticular tone or style. For example, USAToday uses a bold, colorful, and comparatively modern style

Especially on the front page of newspapers and on

play typefaces to attract attention, and are placed

near the masthead. 7.5/12


In traditional typography, text is composed to cre-

ate a readable, coherent, and visually satisfying

whole that works invisibly, without the awareness of the reader. Even distribution with a minimum of distractions and anomalies are aimed at producing clarity and transparency.

Choice of font(s) is perhaps the primary aspect

of text typography—prose fiction, non-fiction, edi-

"However, even a legible typeface can become

Typography is an element of all printed mate-

unreadable through poor setting and placement,

rial. Periodical publications, especially newspa-

typeface can be made more readable through

to achieve an attractive, distinctive appearance, to

just as a less legible

good design."[2]

Studies of legibility have examined a wide range

of factors including type size and type design. For example, comparing serif vs. sans serif type, italic

pers and magazines, use typographical elements

aid readers in navigating the publication, and in

some cases for dramatic effect. By formulating a style guide, a periodical standardizes on a rela-

tively small collection of typefaces, each used for

torial, educational, religious, scientific, spiritual

type vs. roman type, line length, line spacing,

specific elements within the publication, and

teristics and requirements. For historic

example, justification, straight right hand edge)

large and small capital letters, colors, and other

and commercial writing all have differing characmaterial, established text typefaces are frequently

chosen according to a scheme of historical genre

acquired by a long process of accretion, with con-

siderable overlap between historical periods.

Contemporary books are more likely to be set

with state-of-the-art seriffed "text romans" or

color contrast, the design of right-hand edge (for

vs. ranged left, and whether text is hyphenated.

Legibility research was published from the late

nineteenth century on, but the overall finding has

find. So comparative studies of seriffed vs. sans

publications, including their typography, to

failed to settle the argument over which is best.[ci-

USAToday uses a bold, colorful, and compara-

bust, and that significant differences are hard to

traditional models such as those of Nicolas Jen-

tation needed]

the model for Aldine typefaces), and Claude Garamond. With their more specialized requirements, newspapers and magazines rely on compact,

tightly-fitted text romans specially designed for

the task, which offer maximum flexibility, read-

ability and efficient use of page space. Sans serif

Legibility is usually measured through speed of

reading, with comprehension scores used to check

used a speed of reading test that required partici-

pants to spot incongruous words as an effectiveThese days, legibility research tends to be lim-

sign solutions (for example, when new typefaces

are developed). Examples of critical issues include

of an article.

typefaces (also called fonts) for people with visual

the interplay of text with white space of the page

for other conditions where legibility may make a

and other graphic elements combine to impart a

impairment, and typefaces for highway signs, or

key difference. Much of the legibility research lit-

"feel" or "resonance" to the subject matter. With

erature is somewhat atheoretical — various fac-

with binding margins, paper selection and print-

(inevitably so, as the different factors are interde-

printed media typographers are also concerned ing methods.

Typography is modulated by orthography and

linguistics, word structures, word frequencies,

morphology, phonetic constructs and linguistic

tors were tested individually or in combination

pendent), but many tests were carried out in the

absence of a model of reading or visual percep-

tion. Some typographers believe that the overall

word shape (Bouma) is very important in read-

syntax. Typography also is subject to specific cul-

ability, and that the theory of parallel letterwise

customary to insert a non-breaking space before a

the entire picture.

English it is not.

tion and parallel letterwise recognition with re-

“Legibility is the quality of the typeface design

they read, have favored parallel letterwise recog-

page. Designers aim to achieve excellence in both.

chologists.[citation needed]

it should be read without effort. Sometimes legi-

terspacing, word spacing, or leading that is too

tural conventions. For example, in French it is

colon (:) or semicolon (;) in a sentence, while in Readability and legibility are often confused.

and readability with the design of the printed

"The typeface chosen should be legible, that is,

bility is simply a matter of type size; more often,

however, it is a matter of typeface design. Generally speaking, typefaces that are true to the basic letterforms are more legible than typefaces that

have been condensed, expanded, embellished, or

abstracted.

of

typefaces and colors; type sizes vary widely, and

more traditional approach, with fewer colors, less

read). For example, Miles Tinker, who published

ited to critical issues, or the testing of specific de-

The text layout, tone or color of set matter, and

tively modern style through their use of a variety

numerous studies from the 1930s to the 1960s,

whole short articles. A current fashion is to pair mance seriffed font of matching style for the text

achieve a particular tone or style. For example,

the newspaper's name is placed on a colored back-

ness filter.

sans serif type for headings with a high-perfor-

Different periodical publications design their

for effectiveness (that is, not a rushed or careless

text fonts are often used for

introductory paragraphs, incidental text and

The Guardian and The Economist, go so far as to

commission a type designer to create bespoke

(custom tailored) typefaces for their exclusive use.

serif type, or justified vs. unjustified type, have

son, Francesco Griffo (a punchcutter who created

typographic features. Some publications, such as

been that the reading process is remarkably ro-

"book romans" with design values echoing present-day design arts, which are closely based on

makes consistent use of type sizes, italic, boldface,

recognition is either wrong, less important, or not Studies distinguishing between Bouma recogni-

gard to how people actually recognize words when

nition, which is widely accepted by cognitive psyLegibility can also be compromised by let-

tight or too loose. It can be improved when gener-

ous vertical space separates lines of text, making it

easier for the eye to distinguish one line from the

next, or previous line. Poorly designed fonts and

those that are too tightly or loosely fitted can also result in poor legibility.

ground. In contrast, the New York Times use a typeface variation, and more columns.

Especially on the front page of newspapers and

on magazine covers, headlines are often set in

larger display typefaces to attract attention, and are placed near the masthead. 8/13


In traditional typography, text is composed to

legibility is simply a matter of type size; more

fying whole that works invisibly, without the

Generally speaking, typefaces that are true to

create a readable, coherent, and visually satisawareness of the reader. Even distribution with

a minimum of distractions and anomalies are

aimed at producing clarity and transparency. Choice of font(s) is perhaps the primary as-

pect of text typography—prose fiction, non-fic-

cognitive psychologists.[citation needed]

the basic letterforms are more legible than

terspacing, word spacing, or leading that is too

typefaces that have been condensed, expanded, embellished, or abstracted.

"However, even a legible typeface can be-

come unreadable through poor setting and

tion, editorial, educational, religious, scientific,

placement, just as a less legible

fering characteristics and requirements. For

good design."[2]

spiritual and commercial writing all have difhistoric

material, established text typefaces are fre-

quently chosen according to a scheme of histor-

ical genre acquired by a long process of

accretion, with considerable overlap between

historical periods.

Contemporary books are more likely to be

typeface can be made more readable through Studies of legibility have examined a wide

range of factors including type size and type

design. For example, comparing serif vs. sans

straight right hand edge) vs. ranged left, and

Nicolas Jenson, Francesco Griffo (a punchcut-

markably robust, and that significant

faces), and Claude Garamond. With their more

studies of seriffed vs. sans serif type, or justi-

magazines rely on compact, tightly-fitted text

argument over which is best.[citation needed]

romans specially designed for the task, which

offer maximum flexibility, readability and effi-

cient use of page space. Sans serif text fonts are

often used for

introductory paragraphs, incidental text and

Legibility research was published from the

ing has been that the reading process is re-

Legibility is usually measured through speed

These days, legibility research tends to be

cific design solutions (for example, when new

people with visual impairment, and typefaces where legibility may make a key difference. Much of the legibility research literature is

and linguistics, word structures, word frequen-

somewhat atheoretical — various factors were

guistic syntax. Typography also is subject to

evitably so, as the different factors are interde-

“Legibility is the quality of the typeface design and readability with the design of the printed page. Designers aim to achieve excellence in

tested individually or in combination (in-

pendent), but many tests were carried out in

the absence of a model of reading or visual per-

ception. Some typographers believe that the

overall word shape (Bouma) is very important in readability, and that the theory of parallel

letterwise recognition is either wrong, less important, or not the entire picture.

Studies distinguishing between Bouma recog-

both.

nition and parallel letterwise recognition with

is, it should be read without effort. Sometimes

when they read, have favored parallel letter-

"The typeface chosen should be legible, that

to commission a type designer to create beclusive use.

Different periodical publications design their

achieve a particular tone or style. For example,

typefaces and colors; type sizes vary widely,

for highway signs, or for other conditions

Readability and legibility are often confused.

graphic features. Some publications, such as

quired participants to spot incongruous words

are also concerned with binding margins,

sentence, while in English it is not.

use of type sizes, italic, boldface, large and

small capital letters, colors, and other typo-

tively modern style through their use of a vari-

issues include typefaces (also called fonts) for

space before a colon (:) or semicolon (;) in a

within the publication, and makes consistent

published numerous studies from the 1930s to

to impart a "feel" or "resonance" to the sub-

specific cultural conventions. For example, in

typefaces, each used for specific elements

USAToday uses a bold, colorful, and compara-

typefaces are developed). Examples of critical

French it is customary to insert a non-breaking

standardizes on a relatively small collection of

careless read). For example, Miles Tinker, who

the page and other graphic elements combine

cies, morphology, phonetic constructs and lin-

publication, and in some cases for dramatic ef-

publications, including their typography, to

limited to critical issues, or the testing of spe-

Typography is modulated by orthography

papers and magazines, use typographical

elements to achieve an attractive, distinctive

of reading, with comprehension scores used to

check for effectiveness (that is, not a rushed or

The text layout, tone or color of set matter,

paper selection and printing methods.

Typography is an element of all printed ma-

terial. Periodical publications, especially news-

spoke (custom tailored) typefaces for their ex-

as an effectiveness filter.

ject matter. With printed media typographers

loosely fitted can also result in poor legibility.

fied vs. unjustified type, have failed to settle the

performance seriffed font of matching style for

and the interplay of text with white space of

signed fonts and those that are too tightly or

The Guardian and The Economist, go so far as

the 1960s, used a speed of reading test that re-

the text of an article.

line from the next, or previous line. Poorly de-

differences are hard to find. So comparative

whole short articles. A current fashion is to

pair sans serif type for headings with a high-

making it easier for the eye to distinguish one

fect. By formulating a style guide, a periodical

length, line spacing, color contrast, the design

late nineteenth century on, but the overall find-

specialized requirements, newspapers and

generous vertical space separates lines of text,

of right-hand edge (for example, justification,

present-day design arts, which are closely

ter who created the model for Aldine type-

tight or too loose. It can be improved when

appearance, to aid readers in navigating the

whether text is hyphenated.

based on traditional models such as those of

Legibility can also be compromised by let-

serif type, italic type vs. roman type, line

set with state-of-the-art seriffed "text romans"

or "book romans" with design values echoing

wise recognition, which is widely accepted by

often, however, it is a matter of typeface design.

regard to how people actually recognize words

ety of

and the newspaper's name is placed on a col-

ored background. In contrast, the New York

Times use a more traditional approach, with

fewer colors, less typeface variation, and more columns.

Especially on the front page of newspapers

and on magazine covers, headlines are often set

in larger display typefaces to attract attention, and are placed near the masthead. 8.5/13.5


In traditional typography, text is composed

face design and readability with the design

were carried out in the absence of a model of

satisfying whole that works invisibly, with-

achieve excellence in both.

phers believe that the overall word shape

bution with a minimum of distractions and

that is, it should be read without effort.

and transparency.

type size; more often, however, it is a matter

or not the entire picture.

aspect of text typography—prose fiction,

faces that are true to the basic letterforms

recognition and parallel letterwise recogni-

scientific, spiritual and commercial writing

been condensed, expanded, embellished, or

ognize words when they read, have favored

to create a readable, coherent, and visually

out the awareness of the reader. Even distrianomalies are aimed at producing clarity

Choice of font(s) is perhaps the primary

non-fiction, editorial, educational, religious, all have differing characteristics and re-

quirements. For historic

material, established text typefaces are fre-

quently chosen according to a scheme of historical genre acquired by a long process of accretion, with considerable overlap be-

tween historical periods.

Contemporary books are more likely to be

set with state-of-the-art seriffed "text ro-

mans" or "book romans" with design values

of the printed page. Designers aim to

"The typeface chosen should be legible,

Sometimes legibility is simply a matter of

of typeface design. Generally speaking, type-

are more legible than typefaces that have

abstracted.

"However, even a legible typeface can be-

come unreadable through poor setting and placement, just as a less legible

typeface can be made more readable

through good design."[2]

Studies of legibility have examined a wide

ranged left, and whether text is hyphenated.

widely accepted by cognitive psychologists.[citation needed]

Legibility can also be compromised by let-

terspacing, word spacing, or leading that is too tight or too loose. It can be improved

when generous vertical space separates lines

Legibility research was published from the

guish one line from the next, or previous

are too tightly or loosely fitted can also reTypography is an element of all printed

material. Periodical publications, especially

newspapers and magazines, use typographi-

late nineteenth century on, but the overall

cal elements to achieve an attractive, distinc-

remarkably robust, and that significant dif-

the publication, and in some cases for dra-

studies of seriffed vs. sans serif type, or justi-

periodical standardizes on a relatively small

for the task, which offer maximum flexibil-

ferences are hard to find. So comparative

space. Sans serif text fonts are often used for

fied vs. unjustified type, have failed to settle

introductory paragraphs, incidental text and

parallel letterwise recognition, which is

sult in poor legibility.

finding has been that the reading process is

ity, readability and efficient use of page

tion with regard to how people actually rec-

design of right-hand edge (for example, jus-

newspapers and magazines rely on compact, tightly-fitted text romans specially designed

Studies distinguishing between Bouma

line. Poorly designed fonts and those that

design. For example, comparing serif vs.

tification, straight right hand edge) vs.

With their more specialized requirements,

recognition is either wrong, less important,

sans serif type, italic type vs. roman type,

those of Nicolas Jenson, Francesco Griffo (a

dine typefaces), and Claude Garamond.

and that the theory of parallel letterwise

of text, making it easier for the eye to distin-

line length, line spacing, color contrast, the

punchcutter who created the model for Al-

(Bouma) is very important in readability,

range of factors including type size and type

echoing present-day design arts, which are

closely based on traditional models such as

reading or visual perception. Some typogra-

the argument over which is best.[citation

tive appearance, to aid readers in navigating

matic effect. By formulating a style guide, a

collection of typefaces, each used for specific elements within the publication, and makes

whole short articles. A current fashion is to

needed]

consistent use of type sizes, italic, boldface,

performance seriffed font of matching style

speed of reading, with comprehension scores

other typographic features. Some publica-

pair sans serif type for headings with a highfor the text of an article.

The text layout, tone or color of set matter,

and the interplay of text with white space of

the page and other graphic elements combine to impart a "feel" or "resonance" to

the subject matter. With printed media ty-

pographers are also concerned with binding

margins, paper selection and printing meth-

Legibility is usually measured through

used to check for effectiveness (that is, not a

large and small capital letters, colors, and

tions, such as The Guardian and The Econo-

rushed or careless read). For example, Miles

mist, go so far as to commission a type

from the 1930s to the 1960s, used a speed of

typefaces for their exclusive use.

Tinker, who published numerous studies

reading test that required participants to

spot incongruous words as an effectiveness filter.

These days, legibility research tends to be

designer to create bespoke (custom tailored) Different periodical publications design

their publications, including their typogra-

phy, to achieve a particular tone or style.

For example, USAToday uses a bold, color-

ods.

limited to critical issues, or the testing of

ful, and comparatively modern style through

and linguistics, word structures, word fre-

new typefaces are developed). Examples of

typefaces and colors; type sizes vary widely,

fonts) for people with visual impairment,

colored background. In contrast, the New

Typography is modulated by orthography

specific design solutions (for example, when

quencies, morphology, phonetic constructs

critical issues include typefaces (also called

subject to specific cultural conventions. For

and typefaces for highway signs, or for other

and linguistic syntax. Typography also is

example, in French it is customary to insert

a non-breaking space before a colon (:) or

semicolon (;) in a sentence, while in English it is not.

Readability and legibility are often con-

fused. “Legibility is the quality of the type-

their use of a variety of

and the newspaper's name is placed on a York Times use a more traditional ap-

conditions where legibility may make a key

proach, with fewer colors, less typeface vari-

literature is somewhat atheoretical — vari-

Especially on the front page of newspapers

difference. Much of the legibility research

ation, and more columns.

ous factors were tested individually or in

and on magazine covers, headlines are often

factors are interdependent), but many tests

tention, and are placed near the masthead.

combination (inevitably so, as the different

set in larger display typefaces to attract at9/14


In traditional typography, text is composed to create

of factors including type size and type design. For

that works invisibly, without the awareness of the

type vs. roman type, line length, line spacing, color

a readable, coherent, and visually satisfying whole

reader. Even distribution with a minimum of distrac-

tions and anomalies are aimed at producing clarity

and transparency.

Choice of font(s) is perhaps the primary aspect of

text typography—prose fiction, non-fiction, editorial,

educational, religious, scientific, spiritual and com-

example, comparing serif vs. sans serif type, italic contrast, the design of right-hand edge (for example, justification, straight right hand edge) vs.

ranged left, and whether text is hyphenated.

Legibility research was published from the late

nineteenth century on, but the overall finding has

chosen according to a scheme of historical genre

the argument over which is best.[citation needed]

siderable overlap between historical periods.

reading, with comprehension scores used to check

romans" with design values echoing present-day

design arts, which are closely based on traditional

models such as those of Nicolas Jenson,

Francesco Griffo (a punchcutter who created the model for Aldine typefaces), and Claude Gara-

mond. With their more specialized requirements,

Legibility is usually measured through speed of

short articles. A current fashion is to pair sans serif type for headings with a high-performance seriffed

font of matching style for the text of an article.

The text layout, tone or color of set matter, and

used a speed of reading test that required partici-

pants to spot incongruous words as an effectiveness filter.

These days, legibility research tends to be limited

to critical issues, or the testing of specific design

veloped). Examples of critical issues include type-

impairment, and typefaces for highway signs, or for other conditions where legibility may make a key

difference. Much of the legibility research literature

is somewhat atheoretical — various factors were

tested individually or in combination (inevitably so, as the different factors are interdependent), but

many tests were carried out in the absence of a

the interplay of text with white space of the page

model of reading or visual perception. Some typog-

"feel" or "resonance" to the subject matter. With

(Bouma) is very important in readability, and that

with binding margins, paper selection and printing

wrong, less important, or not the entire picture.

and other graphic elements combine to impart a

printed media typographers are also concerned

methods.

Typography is modulated by orthography and lin-

guistics, word structures, word frequencies, mor-

raphers believe that the overall word shape

the theory of parallel letterwise recognition is either Studies distinguishing between Bouma recogni-

tion and parallel letterwise recognition with regard

to how people actually recognize words when they

phology, phonetic constructs and linguistic syntax.

read, have favored parallel letterwise recognition,

ventions. For example, in French it is customary to

gists.[citation needed]

Typography also is subject to specific cultural coninsert a non-breaking space before a colon (:) or

semicolon (;) in a sentence, while in English it is

not.

Readability and legibility are often confused.

“Legibility is the quality of the typeface design and

readability with the design of the printed page. De-

signers aim to achieve excellence in both.

"The typeface chosen should be legible, that is, it

should be read without effort. Sometimes legibility

is simply a matter of type size; more often, how-

ever, it is a matter of typeface design. Generally

speaking, typefaces that are true to the basic letter-

forms are more legible than typefaces that have

which is widely accepted by cognitive psycholo-

Legibility can also be compromised by letterspac-

ing, word spacing, or leading that is too tight or too

loose. It can be improved when generous vertical

space separates lines of text, making it easier for

the eye to distinguish one line from the next, or previous line. Poorly designed fonts and those that are too tightly or loosely fitted can also result in poor

legibility.

Typography is an element of all printed material.

Periodical publications, especially newspapers and

magazines, use typographical elements to achieve

an attractive, distinctive appearance, to aid readers

in navigating the publication, and in some cases for

been condensed, expanded, embellished, or ab-

dramatic effect. By formulating a style guide, a peri-

"However, even a legible typeface can become

of typefaces, each used for specific elements within

stracted.

unreadable through poor setting and placement, just as a less legible

typeface can be made more readable through good design."[2]

Studies of legibility have examined a wide range

Especially on the front page of newspapers and

on magazine covers, headlines are often set in

larger display typefaces to attract attention, and are

7.5/12

read). For example, Miles Tinker, who published

faces (also called fonts) for people with visual

introductory paragraphs, incidental text and whole

typeface variation, and more columns.

numerous studies from the 1930s to the 1960s,

task, which offer maximum flexibility, readability and efficient use of page space. Sans serif text fonts

ground. In contrast, the New York Times use a

placed near the masthead.

solutions (for example, when new typefaces are de-

are often used for

typefaces and colors; type sizes vary widely, and

for effectiveness (that is, not a rushed or careless

newspapers and magazines rely on compact,

tightly-fitted text romans specially designed for the

uses a bold, colorful, and comparatively modern

style through their use of a variety of

more traditional approach, with fewer colors, less

or justified vs. unjustified type, have failed to settle

with state-of-the-art seriffed "text romans" or "book

particular tone or style. For example, USAToday

comparative studies of seriffed vs. sans serif type,

material, established text typefaces are frequently

Contemporary books are more likely to be set

Different periodical publications design their publi-

cations, including their typography, to achieve a

the newspaper's name is placed on a colored back-

and that significant differences are hard to find. So

acquired by a long process of accretion, with con-

their exclusive use.

been that the reading process is remarkably robust,

mercial writing all have differing characteristics and requirements. For historic

to create bespoke (custom tailored) typefaces for

odical standardizes on a relatively small collection the publication, and makes consistent use of type

sizes, italic, boldface, large and small capital let-

ters, colors, and other typographic features. Some

publications, such as The Guardian and The Economist, go so far as to commission a type designer


In traditional typography, text is composed to

faces that have been condensed, expanded,

making it easier for the eye to distinguish one

line from the next, or previous line. Poorly de-

create a readable, coherent, and visually satisfy-

embellished, or abstracted.

ness of the reader. Even distribution with a

come unreadable through poor setting and

loosely fitted can also result in poor legibility.

aimed at producing clarity and transparency.

typeface can be made more readable through

rial. Periodical publications, especially newspa-

ing whole that works invisibly, without the aware-

minimum of distractions and anomalies are

Choice of font(s) is perhaps the primary as-

pect of text typography—prose fiction, non-fic-

tion, editorial, educational, religious, scientific,

"However, even a legible typeface can be-

placement, just as a less legible

good design."[2]

Studies of legibility have examined a wide

range of factors including type size and type de-

spiritual and commercial writing all have differing

sign. For example, comparing serif vs. sans serif

material, established text typefaces are fre-

spacing, color contrast, the design of right-hand

cal genre acquired by a long process of

hand edge) vs. ranged left, and whether text is

characteristics and requirements. For historic

quently chosen according to a scheme of histori-

accretion, with considerable overlap between

historical periods.

Contemporary books are more likely to be set

with state-of-the-art seriffed "text romans" or

"book romans" with design values echoing pres-

type, italic type vs. roman type, line length, line

edge (for example, justification, straight right

By formulating a style guide, a periodical stan-

dardizes on a relatively small collection of type-

faces, each used for specific elements within the

publication, and makes consistent use of type

robust, and that significant differences are hard

type designer to create bespoke (custom tai-

has been that the reading process is remarkably sans serif type, or justified vs. unjustified type, best.[citation needed]

Legibility is usually measured through speed

of reading, with comprehension scores used to

on compact, tightly-fitted text romans specially

check for effectiveness (that is, not a rushed or

ibility, readability and efficient use of page

published numerous studies from the 1930s to

designed for the task, which offer maximum flex-

cation, and in some cases for dramatic effect.

Some publications, such as The Guardian and

have failed to settle the argument over which is

requirements, newspapers and magazines rely

pearance, to aid readers in navigating the publi-

nineteenth century on, but the overall finding

son, Francesco Griffo (a punchcutter who created the model for Aldine typefaces), and

pers and magazines, use typographical

elements to achieve an attractive, distinctive ap-

sizes, italic, boldface, large and small capital let-

Legibility research was published from the late

to find. So comparative studies of seriffed vs.

Claude Garamond. With their more specialized

Typography is an element of all printed mate-

hyphenated.

ent-day design arts, which are closely based on

traditional models such as those of Nicolas Jen-

signed fonts and those that are too tightly or

careless read). For example, Miles Tinker, who

ters, colors, and other typographic features.

The Economist, go so far as to commission a

lored) typefaces for their exclusive use.

Different periodical publications design their

publications, including their typography, to

achieve a particular tone or style. For example, USAToday uses a bold, colorful, and compara-

tively modern style through their use of a variety

of

typefaces and colors; type sizes vary widely,

and the newspaper's name is placed on a col-

space. Sans serif text fonts are often used for

the 1960s, used a speed of reading test that re-

ored background. In contrast, the New York

whole short articles. A current fashion is to pair

an effectiveness filter.

fewer colors, less typeface variation, and more

mance seriffed font of matching style for the text

ited to critical issues, or the testing of specific

The text layout, tone or color of set matter, and

faces are developed). Examples of critical is-

introductory paragraphs, incidental text and

sans serif type for headings with a high-perfor-

of an article.

the interplay of text with white space of the page and other graphic elements combine to impart a

quired participants to spot incongruous words as These days, legibility research tends to be lim-

design solutions (for example, when new typesues include typefaces (also called fonts) for

people with visual impairment, and typefaces for

"feel" or "resonance" to the subject matter. With

highway signs, or for other conditions where leg-

with binding margins, paper selection and print-

legibility research literature is somewhat atheo-

Typography is modulated by orthography and

or in combination (inevitably so, as the different

printed media typographers are also concerned

ing methods.

linguistics, word structures, word frequencies,

morphology, phonetic constructs and linguistic syntax. Typography also is subject to specific

cultural conventions. For example, in French it is

customary to insert a non-breaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not.

Readability and legibility are often confused.

“Legibility is the quality of the typeface design

ibility may make a key difference. Much of the

retical — various factors were tested individually factors are interdependent), but many tests

were carried out in the absence of a model of reading or visual perception. Some typographers believe that the overall word shape

(Bouma) is very important in readability, and that

the theory of parallel letterwise recognition is ei-

ther wrong, less important, or not the entire pic-

ture.

Studies distinguishing between Bouma recog-

and readability with the design of the printed

nition and parallel letterwise recognition with re-

both.

when they read, have favored parallel letterwise

is, it should be read without effort. Sometimes

tive psychologists.[citation needed]

page. Designers aim to achieve excellence in "The typeface chosen should be legible, that

legibility is simply a matter of type size; more

often, however, it is a matter of typeface design.

Generally speaking, typefaces that are true to

the basic letterforms are more legible than type-

gard to how people actually recognize words

recognition, which is widely accepted by cogniLegibility can also be compromised by let-

terspacing, word spacing, or leading that is too

tight or too loose. It can be improved when gen-

erous vertical space separates lines of text,

Times use a more traditional approach, with columns.

Especially on the front page of newspapers

and on magazine covers, headlines are often

set in larger display typefaces to attract attention, and are placed near the masthead. 8/13


In traditional typography, text is composed to

printed page. Designers aim to achieve ex-

very important in readability, and that the the-

create a readable, coherent, and visually sat-

cellence in both.

ory of parallel letterwise recognition is either

awareness of the reader. Even distribution

that is, it should be read without effort. Some-

ture.

are aimed at producing clarity and trans-

more often, however, it is a matter of type-

isfying whole that works invisibly, without the

with a minimum of distractions and anomalies

parency.

Choice of font(s) is perhaps the primary as-

"The typeface chosen should be legible,

times legibility is simply a matter of type size; face design. Generally speaking, typefaces

that are true to the basic letterforms are more

pect of text typography—prose fiction, non-

legible than typefaces that have been con-

scientific, spiritual and commercial writing all

stracted.

fiction, editorial, educational, religious,

have differing characteristics and require-

densed, expanded, embellished, or ab-

"However, even a legible typeface can be-

wrong, less important, or not the entire picStudies distinguishing between Bouma

recognition and parallel letterwise recognition

with regard to how people actually recognize

words when they read, have favored parallel

letterwise recognition, which is widely ac-

cepted by cognitive psychologists.[citation needed]

Legibility can also be compromised by let-

ments. For historic

come unreadable through poor setting and

terspacing, word spacing, or leading that is

quently chosen according to a scheme of his-

typeface can be made more readable

when generous vertical space separates

material, established text typefaces are fretorical genre acquired by a long process of

accretion, with considerable overlap between

placement, just as a less legible through good design."[2]

Studies of legibility have examined a wide

historical periods.

range of factors including type size and type

set with state-of-the-art seriffed "text romans"

sans serif type, italic type vs. roman type, line

Contemporary books are more likely to be

or "book romans" with design values echoing

design. For example, comparing serif vs.

length, line spacing, color contrast, the de-

present-day design arts, which are closely

sign of right-hand edge (for example, justifi-

Nicolas Jenson, Francesco Griffo (a punch-

left, and whether text is hyphenated.

based on traditional models such as those of cutter who created the model for Aldine typefaces), and Claude Garamond. With their

more specialized requirements, newspapers

and magazines rely on compact, tightly-fitted

cation, straight right hand edge) vs. ranged

Legibility research was published from the

Typography is an element of all printed ma-

terial. Periodical publications, especially

newspapers and magazines, use typographical elements to achieve an attractive, distinc-

tive appearance, to aid readers in navigating

periodical standardizes on a relatively small

vs. unjustified type, have failed to settle the

whole short articles. A current fashion is to

poor legibility.

remarkably robust, and that significant differ-

and efficient use of page space. Sans serif

introductory paragraphs, incidental text and

line. Poorly designed fonts and those that are

too tightly or loosely fitted can also result in

the publication, and in some cases for dra-

finding has been that the reading process is

ences are hard to find. So comparative stud-

text fonts are often used for

lines of text, making it easier for the eye to

distinguish one line from the next, or previous

late nineteenth century on, but the overall

text romans specially designed for the task, which offer maximum flexibility, readability

too tight or too loose. It can be improved

ies of seriffed vs. sans serif type, or justified

argument over which is best.[citation needed] Legibility is usually measured through

speed of reading, with comprehension scores

matic effect. By formulating a style guide, a

collection of typefaces, each used for specific elements within the publication, and makes

consistent use of type sizes, italic, boldface,

large and small capital letters, colors, and

other typographic features. Some publica-

tions, such as The Guardian and The Econo-

pair sans serif type for headings with a high-

used to check for effectiveness (that is, not a

for the text of an article.

Tinker, who published numerous studies from

typefaces for their exclusive use.

reading test that required participants to spot

publications, including their typography, to

performance seriffed font of matching style

The text layout, tone or color of set matter,

and the interplay of text with white space of

rushed or careless read). For example, Miles the 1930s to the 1960s, used a speed of

mist, go so far as to commission a type

designer to create bespoke (custom tailored) Different periodical publications design their

the page and other graphic elements com-

incongruous words as an effectiveness filter.

achieve a particular tone or style. For exam-

subject matter. With printed media typogra-

limited to critical issues, or the testing of spe-

comparatively modern style through their use

typefaces are developed). Examples of criti-

typefaces and colors; type sizes vary widely,

bine to impart a "feel" or "resonance" to the phers are also concerned with binding mar-

gins, paper selection and printing methods. Typography is modulated by orthography

and linguistics, word structures, word fre-

quencies, morphology, phonetic constructs

These days, legibility research tends to be

cific design solutions (for example, when new cal issues include typefaces (also called

fonts) for people with visual impairment, and

typefaces for highway signs, or for other con-

and linguistic syntax. Typography also is sub-

ditions where legibility may make a key differ-

ample, in French it is customary to insert a

literature is somewhat atheoretical — various

ject to specific cultural conventions. For exnon-breaking space before a colon (:) or

semicolon (;) in a sentence, while in English it

is not.

Readability and legibility are often con-

fused. “Legibility is the quality of the typeface

design and readability with the design of the

ple, USAToday uses a bold, colorful, and

of a variety of

and the newspaper's name is placed on a colored background. In contrast, the New

York Times use a more traditional approach,

with fewer colors, less typeface variation, and

ence. Much of the legibility research

more columns.

factors were tested individually or in combina-

and on magazine covers, headlines are often

tion (inevitably so, as the different factors are

Especially on the front page of newspapers

set in larger display typefaces to attract atten-

interdependent), but many tests were carried

tion, and are placed near the masthead.

visual perception. Some typographers be-

8.5/14

out in the absence of a model of reading or

lieve that the overall word shape (Bouma) is


In traditional typography, text is composed

of the printed page. Designers aim to

visual perception. Some typographers be-

to create a readable, coherent, and visu-

achieve excellence in both.

lieve that the overall word shape (Bouma)

without the awareness of the reader. Even

that is, it should be read without effort.

theory of parallel letterwise recognition is

ally satisfying whole that works invisibly,

distribution with a minimum of distractions and anomalies are aimed at producing

"The typeface chosen should be legible,

Sometimes legibility is simply a matter of

type size; more often, however, it is a mat-

clarity and transparency.

ter of typeface design. Generally speaking,

aspect of text typography—prose fiction,

forms are more legible than typefaces that

Choice of font(s) is perhaps the primary

non-fiction, editorial, educational, religious,

typefaces that are true to the basic letter-

have been condensed, expanded, embel-

is very important in readability, and that the either wrong, less important, or not the entire picture.

Studies distinguishing between Bouma

recognition and parallel letterwise recogni-

tion with regard to how people actually recognize words when they read, have

scientific, spiritual and commercial writing

lished, or abstracted.

favored parallel letterwise recognition,

quirements. For historic

become unreadable through poor setting

chologists.[citation needed]

frequently chosen according to a scheme

typeface can be made more readable

all have differing characteristics and rematerial, established text typefaces are of historical genre acquired by a long

process of accretion, with considerable overlap between historical periods.

Contemporary books are more likely to

be set with state-of-the-art seriffed "text ro-

"However, even a legible typeface can

and placement, just as a less legible through good design."[2]

Studies of legibility have examined a

wide range of factors including type size

and type design. For example, comparing

serif vs. sans serif type, italic type vs.

mans" or "book romans" with design val-

roman type, line length, line spacing, color

which are closely based on traditional

example, justification, straight right hand

ues echoing present-day design arts,

models such as those of Nicolas Jenson,

Francesco Griffo (a punchcutter who cre-

ated the model for Aldine typefaces), and

Claude Garamond. With their more spe-

cialized requirements, newspapers and

magazines rely on compact, tightly-fitted

text romans specially designed for the

task, which offer maximum flexibility, read-

ability and efficient use of page space. Sans serif text fonts are often used for

introductory paragraphs, incidental text

and whole short articles. A current fashion

contrast, the design of right-hand edge (for edge) vs. ranged left, and whether text is hyphenated.

Legibility research was published from

the late nineteenth century on, but the

serif type, or justified vs. unjustified type,

have failed to settle the argument over which is best.[citation needed]

Legibility is usually measured through

ter, and the interplay of text with white

merous studies from the 1930s to the

scores used to check for effectiveness

example, Miles Tinker, who published nu1960s, used a speed of reading test that

result in poor legibility.

Typography is an element of all printed

material. Periodical publications, especially newspapers and magazines, use typo-

graphical elements to achieve an attrac-

tive, distinctive appearance, to aid readers

cases for dramatic effect. By formulating a relatively small collection of typefaces,

each used for specific elements within the

publication, and makes consistent use of

type sizes, italic, boldface, large and small capital letters, colors, and other typo-

graphic features. Some publications, such as The Guardian and The Economist, go

so far as to commission a type designer to create bespoke (custom tailored) typefaces for their exclusive use.

Different periodical publications design

These days, legibility research tends to

For example, USAToday uses a bold, col-

with binding margins, paper selection and

be limited to critical issues, or the testing of

Typography is modulated by orthography

ous line. Poorly designed fonts and those

that are too tightly or loosely fitted can also

their publications, including their typogra-

words as an effectiveness filter.

printing methods.

distinguish one line from the next, or previ-

required participants to spot incongruous

nance" to the subject matter. With printed media typographers are also concerned

when generous vertical space separates

lines of text, making it easier for the eye to

style guide, a periodical standardizes on a

comparative studies of seriffed vs. sans

(that is, not a rushed or careless read). For

ments combine to impart a "feel" or "reso-

is too tight or too loose. It can be improved

nificant differences are hard to find. So

process is remarkably robust, and that sig-

ing style for the text of an article.

space of the page and other graphic ele-

letterspacing, word spacing, or leading that

in navigating the publication, and in some

speed of reading, with comprehension

The text layout, tone or color of set mat-

Legibility can also be compromised by

overall finding has been that the reading

is to pair sans serif type for headings with

a high-performance seriffed font of match-

which is widely accepted by cognitive psy-

specific design solutions (for example,

when new typefaces are developed). Ex-

phy, to achieve a particular tone or style.

orful, and comparatively modern style through their use of a variety of

typefaces and colors; type sizes vary widely, and the newspaper's name is

and linguistics, word structures, word fre-

amples of critical issues include typefaces

and linguistic syntax. Typography also is

impairment, and typefaces for highway

trast, the New York Times use a more tra-

example, in French it is customary to insert

ity may make a key difference. Much of

typeface variation, and more columns.

semicolon (;) in a sentence, while in Eng-

what atheoretical — various factors were

quencies, morphology, phonetic constructs

subject to specific cultural conventions. For a non-breaking space before a colon (:) or

(also called fonts) for people with visual

signs, or for other conditions where legibil-

the legibility research literature is some-

placed on a colored background. In con-

ditional approach, with fewer colors, less

Especially on the front page of newspa-

pers and on magazine covers, headlines

lish it is not.

tested individually or in combination (in-

are often set in larger display typefaces to

fused. “Legibility is the quality of the type-

terdependent), but many tests were carried

masthead.

Readability and legibility are often con-

face design and readability with the design

evitably so, as the different factors are in-

out in the absence of a model of reading or

attract attention, and are placed near the 9/13.6


In traditional typography, text is composed to

unreadable through poor setting and place-

appearance, to aid readers in navigating the

fying whole that works invisibly, without the

typeface can be made more readable through

fect. By formulating a style guide, a periodical

a minimum of distractions and anomalies are

Studies of legibility have examined a wide

create a readable, coherent, and visually satisawareness of the reader. Even distribution with

aimed at producing clarity and transparency.

Choice of font(s) is perhaps the primary as-

pect of text typography—prose fiction, non-fic-

ment, just as a less legible good design."[2]

range of factors including type size and type

design. For example, comparing serif vs. sans

serif type, italic type vs. roman type, line length,

tion, editorial, educational, religious, scientific,

line spacing, color contrast, the design of right-

ing characteristics and requirements. For his-

right hand edge) vs. ranged left, and whether

spiritual and commercial writing all have differ-

hand edge (for example, justification, straight

publication, and in some cases for dramatic efstandardizes on a relatively small collection of typefaces, each used for specific elements

within the publication, and makes consistent use of type sizes, italic, boldface, large and

small capital letters, colors, and other typo-

graphic features. Some publications, such as

The Guardian and The Economist, go so far as

to commission a type designer to create be-

toric

text is hyphenated.

quently chosen according to a scheme of his-

late nineteenth century on, but the overall find-

accretion, with considerable overlap between

markably robust, and that significant

achieve a particular tone or style. For example,

studies of seriffed vs. sans serif type, or justi-

tively modern style through their use of a vari-

"book romans" with design values echoing

argument over which is best.[citation needed]

typefaces and colors; type sizes vary widely,

based on traditional models such as those of

of reading, with comprehension scores used to

material, established text typefaces are fretorical genre acquired by a long process of historical periods.

Contemporary books are more likely to be set

with state-of-the-art seriffed "text romans" or present-day design arts, which are closely

Legibility research was published from the

ing has been that the reading process is re-

differences are hard to find. So comparative

fied vs. unjustified type, have failed to settle the Legibility is usually measured through speed

spoke (custom tailored) typefaces for their ex-

clusive use.

Different periodical publications design their

publications, including their typography, to

USAToday uses a bold, colorful, and compara-

ety of

and the newspaper's name is placed on a col-

ored background. In contrast, the New York

Nicolas Jenson, Francesco Griffo (a punchcut-

check for effectiveness (that is, not a rushed or

and Claude Garamond. With their more special-

published numerous studies from the 1930s to

columns.

quired participants to spot incongruous words

and on magazine covers, headlines are often

ter who created the model for Aldine typefaces), ized requirements, newspapers and magazines

rely on compact, tightly-fitted text romans spe-

cially designed for the task, which offer maxi-

mum flexibility, readability and efficient use of

page space. Sans serif text fonts are often used

for

careless read). For example, Miles Tinker, who

the 1960s, used a speed of reading test that re-

as an effectiveness filter.

These days, legibility research tends to be

limited to critical issues, or the testing of spe-

cific design solutions (for example, when new

introductory paragraphs, incidental text and

typefaces are developed). Examples of critical

sans serif type for headings with a high-perfor-

people with visual impairment, and typefaces

whole short articles. A current fashion is to pair mance seriffed font of matching style for the

issues include typefaces (also called fonts) for

for highway signs, or for other conditions

text of an article.

where legibility may make a key difference.

and the interplay of text with white space of the

somewhat atheoretical — various factors were

The text layout, tone or color of set matter,

page and other graphic elements combine to

impart a "feel" or "resonance" to the subject matter. With printed media typographers are

also concerned with binding margins, paper se-

lection and printing methods.

Typography is modulated by orthography and

linguistics, word structures, word frequencies,

morphology, phonetic constructs and linguistic

Much of the legibility research literature is

tested individually or in combination (inevitably so, as the different factors are interdependent), but many tests were carried out in the absence

of a model of reading or visual perception.

Some typographers believe that the overall

word shape (Bouma) is very important in read-

ability, and that the theory of parallel letterwise recognition is either wrong, less important, or

syntax. Typography also is subject to specific

not the entire picture.

is customary to insert a non-breaking space be-

nition and parallel letterwise recognition with

cultural conventions. For example, in French it fore a colon (:) or semicolon (;) in a sentence, while in English it is not.

Readability and legibility are often confused.

Studies distinguishing between Bouma recog-

regard to how people actually recognize words

when they read, have favored parallel letterwise

recognition, which is widely accepted by cogni-

“Legibility is the quality of the typeface design

tive psychologists.[citation needed]

page. Designers aim to achieve excellence in

terspacing, word spacing, or leading that is too

and readability with the design of the printed

Legibility can also be compromised by let-

both.

tight or too loose. It can be improved when gen-

is, it should be read without effort. Sometimes

making it easier for the eye to distinguish one

"The typeface chosen should be legible, that

legibility is simply a matter of type size; more

often, however, it is a matter of typeface design.

erous vertical space separates lines of text,

line from the next, or previous line. Poorly designed fonts and those that are too tightly or

Generally speaking, typefaces that are true to

loosely fitted can also result in poor legibility.

faces that have been condensed, expanded,

rial. Periodical publications, especially newspa-

the basic letterforms are more legible than typeembellished, or abstracted.

"However, even a legible typeface can become

Typography is an element of all printed mate-

pers and magazines, use typographical

elements to achieve an attractive, distinctive

Times use a more traditional approach, with

fewer colors, less typeface variation, and more Especially on the front page of newspapers

set in larger display typefaces to attract atten-

tion, and are placed near the masthead. 7.5/12


In traditional typography, text is composed

"The typeface chosen should be legible,

tion is either wrong, less important, or not

to create a readable, coherent, and visually

that is, it should be read without effort.

the awareness of the reader. Even distribu-

type size; more often, however, it is a matter

recognition and parallel letterwise recogni-

faces that are true to the basic letterforms

ognize words when they read, have favored

satisfying whole that works invisibly, without tion with a minimum of distractions and

anomalies are aimed at producing clarity and transparency.

Choice of font(s) is perhaps the primary

aspect of text typography—prose fiction,

non-fiction, editorial, educational, religious,

Sometimes legibility is simply a matter of

of typeface design. Generally speaking, typeare more legible than typefaces that have

been condensed, expanded, embellished, or abstracted.

"However, even a legible typeface can be-

the entire picture.

Studies distinguishing between Bouma

tion with regard to how people actually recparallel letterwise recognition, which is

widely accepted by cognitive psychologists.[citation needed]

Legibility can also be compromised by let-

scientific, spiritual and commercial writing

come unreadable through poor setting and

terspacing, word spacing, or leading that is

ments. For historic

typeface can be made more readable

when generous vertical space separates

all have differing characteristics and requirematerial, established text typefaces are frequently chosen according to a scheme of

placement, just as a less legible through good design."[2]

Studies of legibility have examined a wide

historical genre acquired by a long process

range of factors including type size and type

tween historical periods.

sans serif type, italic type vs. roman type,

of accretion, with considerable overlap be-

Contemporary books are more likely to be

set with state-of-the-art seriffed "text ro-

mans" or "book romans" with design values echoing present-day design arts, which are

closely based on traditional models such as

design. For example, comparing serif vs.

line length, line spacing, color contrast, the

for the task, which offer maximum flexibility, readability and efficient use of page space. Sans serif text fonts are often used for

finding has been that the reading process is ferences are hard to find. So comparative

studies of seriffed vs. sans serif type, or justified vs. unjustified type, have failed to set-

tle the argument over which is best.[citation needed]

Legibility is usually measured through

introductory paragraphs, incidental text and

speed of reading, with comprehension

pair sans serif type for headings with a high-

is, not a rushed or careless read). For exam-

whole short articles. A current fashion is to

performance seriffed font of matching style for the text of an article.

The text layout, tone or color of set matter,

and the interplay of text with white space of the page and other graphic elements com-

bine to impart a "feel" or "resonance" to the

scores used to check for effectiveness (that ple, Miles Tinker, who published numerous

and linguistic syntax. Typography also is

subject to specific cultural conventions. For

example, in French it is customary to insert a non-breaking space before a colon (:) or

semicolon (;) in a sentence, while in English it is not.

Readability and legibility are often con-

fused. “Legibility is the quality of the type-

face design and readability with the design of the printed page. Designers aim to achieve excellence in both.

tive appearance, to aid readers in navigating the publication, and in some cases for dra-

matic effect. By formulating a style guide, a

periodical standardizes on a relatively small collection of typefaces, each used for specific elements within the publication, and

makes consistent use of type sizes, italic,

boldface, large and small capital letters, colors, and other typographic features. Some

publications, such as The Guardian and The Economist, go so far as to commission a

type designer to create bespoke (custom tailored) typefaces for their exclusive use.

Different periodical publications design

example, USAToday uses a bold, colorful,

fectiveness filter.

These days, legibility research tends to be

new typefaces are developed). Examples of

quencies, morphology, phonetic constructs

newspapers and magazines, use typographi-

pants to spot incongruous words as an ef-

gins, paper selection and printing methods. Typography is modulated by orthography

Typography is an element of all printed ma-

their publications, including their typogra-

speed of reading test that required partici-

limited to critical issues, or the testing of

and linguistics, word structures, word fre-

result in poor legibility.

studies from the 1930s to the 1960s, used a

subject matter. With printed media typogra-

phers are also concerned with binding mar-

that are too tightly or loosely fitted can also

cal elements to achieve an attractive, distinc-

Legibility research was published from the

remarkably robust, and that significant dif-

tightly-fitted text romans specially designed

ous line. Poorly designed fonts and those

left, and whether text is hyphenated.

fication, straight right hand edge) vs. ranged

dine typefaces), and Claude Garamond. With papers and magazines rely on compact,

distinguish one line from the next, or previ-

terial. Periodical publications, especially

late nineteenth century on, but the overall

their more specialized requirements, news-

lines of text, making it easier for the eye to

design of right-hand edge (for example, justi-

those of Nicolas Jenson, Francesco Griffo (a punchcutter who created the model for Al-

too tight or too loose. It can be improved

specific design solutions (for example, when critical issues include typefaces (also called

fonts) for people with visual impairment, and typefaces for highway signs, or for other

conditions where legibility may make a key

phy, to achieve a particular tone or style. For and comparatively modern style through their use of a variety of

typefaces and colors; type sizes vary widely, and the newspaper's name is placed on a

colored background. In contrast, the New

York Times use a more traditional approach, with fewer colors, less typeface variation, and more columns.

Especially on the front page of newspapers

difference. Much of the legibility research

and on magazine covers, headlines are often

ous factors were tested individually or in

tention, and are placed near the masthead.

literature is somewhat atheoretical — vari-

combination (inevitably so, as the different

factors are interdependent), but many tests

were carried out in the absence of a model of reading or visual perception. Some typographers believe that the overall word shape

(Bouma) is very important in readability, and that the theory of parallel letterwise recogni-

set in larger display typefaces to attract at8/13.5


In traditional typography, text is com-

design of the printed page. Designers aim

posed to create a readable, coherent, and

to achieve excellence in both.

bly, without the awareness of the reader.

that is, it should be read without effort.

tractions and anomalies are aimed at pro-

type size; more often, however, it is a mat-

visually satisfying whole that works invisiEven distribution with a minimum of dis-

"The typeface chosen should be legible,

Sometimes legibility is simply a matter of

raphers believe that the overall word

shape (Bouma) is very important in readability, and that the theory of parallel letterwise recognition is either wrong, less important, or not the entire picture.

Studies distinguishing between Bouma

ter of typeface design. Generally speak-

recognition and parallel letterwise recog-

aspect of text typography—prose fiction,

letterforms are more legible than type-

recognize words when they read, have fa-

gious, scientific, spiritual and commercial

panded, embellished, or abstracted.

ducing clarity and transparency.

Choice of font(s) is perhaps the primary

non-fiction, editorial, educational, reli-

writing all have differing characteristics

ing, typefaces that are true to the basic

faces that have been condensed, ex-

"However, even a legible typeface can

and requirements. For historic

become unreadable through poor setting

frequently chosen according to a scheme

typeface can be made more readable

material, established text typefaces are

of historical genre acquired by a long

process of accretion, with considerable

overlap between historical periods.

Contemporary books are more likely to

be set with state-of-the-art seriffed "text romans" or "book romans" with design

nition with regard to how people actually vored parallel letterwise recognition,

which is widely accepted by cognitive

psychologists.[citation needed]

Legibility can also be compromised by

and placement, just as a less legible

letterspacing, word spacing, or leading

through good design."[2]

proved when generous vertical space sep-

Studies of legibility have examined a

wide range of factors including type size

and type design. For example, comparing serif vs. sans serif type, italic type vs. roman type, line length, line spacing,

that is too tight or too loose. It can be imarates lines of text, making it easier for

the eye to distinguish one line from the next, or previous line. Poorly designed fonts and those that are too tightly or

loosely fitted can also result in poor legi-

values echoing present-day design arts,

color contrast, the design of right-hand

bility.

models such as those of Nicolas Jenson,

right hand edge) vs. ranged left, and

material. Periodical publications, espe-

which are closely based on traditional

edge (for example, justification, straight

Typography is an element of all printed

Francesco Griffo (a punchcutter who cre-

whether text is hyphenated.

cially newspapers and magazines, use ty-

Claude Garamond. With their more spe-

the late nineteenth century on, but the

attractive, distinctive appearance, to aid

magazines rely on compact, tightly-fitted

process is remarkably robust, and that

ated the model for Aldine typefaces), and

cialized requirements, newspapers and

text romans specially designed for the

Legibility research was published from

overall finding has been that the reading

serif type, or justified vs. unjustified type,

typefaces, each used for specific ele-

space. Sans serif text fonts are often used

have failed to settle the argument over

introductory paragraphs, incidental text

which is best.[citation needed]

Legibility is usually measured through

and whole short articles. A current fashion

speed of reading, with comprehension

a high-performance seriffed font of match-

(that is, not a rushed or careless read).

is to pair sans serif type for headings with ing style for the text of an article.

The text layout, tone or color of set mat-

in some cases for dramatic effect. By for-

mulating a style guide, a periodical stan-

comparative studies of seriffed vs. sans

for

readers in navigating the publication, and

significant differences are hard to find. So

task, which offer maximum flexibility,

readability and efficient use of page

pographical elements to achieve an

scores used to check for effectiveness

For example, Miles Tinker, who published

numerous studies from the 1930s to the

dardizes on a relatively small collection of ments within the publication, and makes consistent use of type sizes, italic, boldface, large and small capital letters, col-

ors, and other typographic features. Some publications, such as The Guardian and The Economist, go so far as to commission a type designer to create bespoke

(custom tailored) typefaces for their exclu-

ter, and the interplay of text with white

1960s, used a speed of reading test that

ments combine to impart a "feel" or "reso-

words as an effectiveness filter.

their publications, including their typogra-

media typographers are also concerned

be limited to critical issues, or the testing

For example, USAToday uses a bold, col-

printing methods.

when new typefaces are developed). Ex-

space of the page and other graphic ele-

nance" to the subject matter. With printed

with binding margins, paper selection and Typography is modulated by orthogra-

phy and linguistics, word structures, word

required participants to spot incongruous These days, legibility research tends to

of specific design solutions (for example, amples of critical issues include typefaces (also called fonts) for people with visual

frequencies, morphology, phonetic con-

impairment, and typefaces for highway

also is subject to specific cultural conven-

bility may make a key difference. Much of

ary to insert a non-breaking space before

what atheoretical — various factors were

structs and linguistic syntax. Typography

tions. For example, in French it is custom-

a colon (:) or semicolon (;) in a sentence, while in English it is not.

Readability and legibility are often con-

fused. “Legibility is the quality of the typeface design and readability with the

signs, or for other conditions where legi-

sive use.

Different periodical publications design

phy, to achieve a particular tone or style. orful, and comparatively modern style through their use of a variety of

typefaces and colors; type sizes vary widely, and the newspaper's name is

placed on a colored background. In con-

trast, the New York Times use a more traditional approach, with fewer colors, less

the legibility research literature is some-

typeface variation, and more columns.

tested individually or in combination (in-

pers and on magazine covers, headlines

terdependent), but many tests were

attract attention, and are placed near the

evitably so, as the different factors are in-

carried out in the absence of a model of

reading or visual perception. Some typog-

Especially on the front page of newspa-

are often set in larger display typefaces to masthead. 8.5/13.4


In traditional typography, text is composed to create a readable, coherent, and visually satisfying whole that works invisibly, without the awareness of the reader. Even distribution with a minimum of distractions and anomalies are aimed at producing clarity and transparency. Choice of font(s) is perhaps the primary aspect of text typography—prose fiction, non-fiction, editorial, educational, religious, scientific, spiritual and commercial writing all have differing characteristics and requirements. For historic material, established text typefaces are frequently chosen according to a scheme of historical genre acquired by a long process of accretion, with considerable overlap between historical periods. Contemporary books are more likely to be set with state-of-the-art seriffed "text romans" or "book romans" with design values echoing present-day design arts, which are closely based on traditional models such as those of Nicolas Jenson, Francesco Griffo (a punchcutter who created the model for Aldine typefaces), and Claude Garamond. With their more specialized requirements, newspapers and magazines rely on compact, tightly-fitted text romans specially designed for the task, which offer maximum flexibility, readability and efficient use of page space. Sans serif text fonts are often used for introductory paragraphs, incidental text and whole short articles. A current fashion is to pair sans serif type for headings with a high-performance seriffed font of matching style for the text of an article. The text layout, tone or color of set matter, and the interplay of text with white space of the page and other graphic elements combine to impart a "feel" or "resonance" to the subject matter. With printed media typographers are also concerned with binding margins, paper selection and printing methods. Typography is modulated by orthography and linguistics, word structures, word frequencies, morphology, phonetic constructs and linguistic syntax. Typography also is subject to specific cultural conventions. For example, in French it is customary to insert a nonbreaking space before a colon (:) or semicolon (;) in a sentence, while in English it is not. Readability and legibility are often confused. “Legibility is the quality of

the typeface design and readability with the design of the printed page. Designers aim to achieve excellence in both. "The typeface chosen should be legible, that is, it should be read without effort. Sometimes legibility is simply a matter of type size; more often, however, it is a matter of typeface design. Generally speaking, typefaces that are true to the basic letterforms are more legible than typefaces that have been condensed, expanded, embellished, or abstracted. "However, even a legible typeface can become unreadable through poor setting and placement, just as a less legible typeface can be made more readable through good design."[2] Studies of legibility have examined a wide range of factors including type size and type design. For example, comparing serif vs. sans serif type, italic type vs. roman type, line length, line spacing, color contrast, the design of right-hand edge (for example, justification, straight right hand edge) vs. ranged left, and whether text is hyphenated. Legibility research was published from the late nineteenth century on, but the overall finding has been that the reading process is remarkably robust, and that significant differences are hard to find. So comparative studies of seriffed vs. sans serif type, or justified vs. unjustified type, have failed to settle the argument over which is best.[citation needed] Legibility is usually measured through speed of reading, with comprehension scores used to check for effectiveness (that is, not a rushed or careless read). For example, Miles Tinker, who published numerous studies from the 1930s to the 1960s, used a speed of reading test that required participants to spot incongruous words as an effectiveness filter. These days, legibility research tends to be limited to critical issues, or the testing of specific design solutions (for example, when new typefaces are developed). Examples of critical issues include typefaces (also called fonts) for people with visual impairment, and typefaces for highway signs, or for other conditions where legibility may make a key difference. Much of the legibility research literature is somewhat atheoretical — various factors were tested individually or in combination (inevitably so, as the different factors are interdependent), but many tests were carried out in the absence of

a model of reading or visual perception. Some typographers believe that the overall word shape (Bouma) is very important in readability, and that the theory of parallel letterwise recognition is either wrong, less important, or not the entire picture. Studies distinguishing between Bouma recognition and parallel letterwise recognition with regard to how people actually recognize words when they read, have favored parallel letterwise recognition, which is widely accepted by cognitive psychologists.[citation needed] Legibility can also be compromised by letterspacing, word spacing, or leading that is too tight or too loose. It can be improved when generous vertical space separates lines of text, making it easier for the eye to distinguish one line from the next, or previous line. Poorly designed fonts and those that are too tightly or loosely fitted can also result in poor legibility. Typography is an element of all printed material. Periodical publications, especially newspapers and magazines, use typographical elements to achieve an attractive, distinctive appearance, to aid readers in navigating the publication, and in some cases for dramatic effect. By formulating a style guide, a periodical standardizes on a relatively small collection of typefaces, each used for specific elements within the publication, and makes consistent use of type sizes, italic, boldface, large and small capital letters, colors, and other typographic features. Some publications, such as The Guardian and The Economist, go so far as to commission a type designer to create bespoke (custom tailored) typefaces for their exclusive use. Different periodical publications design their publications, including their typography, to achieve a particular tone or style. For example, USAToday uses a bold, colorful, and comparatively modern style through their use of a variety of typefaces and colors; type sizes vary widely, and the newspaper's name is placed on a colored background. In contrast, the New York Times use a more traditional approach, with fewer colors, less typeface variation, and more columns. Especially on the front page of newspapers and on magazine covers, headlines are often set in larger display typefaces to attract attention, and are placed near the masthead. 9/12.1


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