05
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD203
Outcomes
Module Title
DESIGN PRACTICE 2
Doc. Code
Name
Lindsey Marshall
Date
OUGD203soi
26/04/10
PRODUCT – RANGE - DISTRIBUTION Statement of Intent Rationale I want to advertise and promote specifically using my own typography, layout, and logo design. I’ve learnt a lot since finishing the typography module, and have made my interest in this particular subject stronger. I also have a keen interest in photography, which I will use within my work. This would be a good way of tackling illustration, as I’m not overly confident in my drawing.
Statement of Intent I will produce a range of advertisements for brand of sports shoes, which will be targeted indirectly towards to the elderly through their close relations. I will create posters which would be placed throughout the town centre, ad shells, and a range of postcards which would be practical although would still deliver the actual message. In order for me to design and create my proposed ideas, I will use a variety of media to ensure I get the best possible outcome.
2.
BRIEF
I have based my brief on the original ‘Wrinkly Runners’. I have however, changed it to match my wants and likes within the brief. (See attached)
3.
RESEARCH
In order for me to make the most out of this brief I will have to undergo a range of various research techniques. I will cover as many areas as possible within my research, which will give me plenty of ideas as to how I will go about designing my outcomes. My main primary source will be via photography. I will document appropriate subjects, which gives me the opportunity to experiment with light, depth of field, colour, scenery etc. Using this media allows me the freedom to go where I want to get the best possible images. As well as a photographically illustrative approach, I will also use what drawing skills I have. Doing this will allow me more room for experimentation. I will create questionnaires when appropriate to gather information about my subject matter, which
will inspire my ideas. Visiting shoe shops will give me a feel for this product, enabling me to understand and investigate. I will gather material and play with the designs and textures, which will reflect my target audience. My secondary research will involve internet downloads and information. I will also look through books and various magazines to gather further information and to see what existing imagery there already is.
4.
PRACTICAL DEVELOPMENT
Although I have an interest in photography, I’m not 100% sure about using the settings. I will have to make sure I take advantage of the lecturers of technicians to help me understand as much as possible so I can take high quality photographs. I will be taking advantage of the mac suit during the entirety of this brief. The digital dungeon will be the main place to print the final outcomes to ensure they come out in the best quality possible.
5.
RECORDING, DOCUMENTATION & EVALUATION
I always carry my digital camera around with me in case I want to document something. It has worked so far, and I will continue to keep this up. As well as my camera, I will make sure I always have some paper and either a pen or pencil, in case I want to draw something I feel may inspire me later on.
BIBLIOGRAPHY ARTICLES & SOURCES Sports Direct (shop and website) Sports magazines Evans (shop and website) Google.com
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