BabychicDESIGNS STYLISH PRACTICAL PRAM ACCESSORIES FOR THE MODERN MUM & BUB!
Chic - "stylish" or "smart" and is an element of fashion...
About Us Babychic Designs is a small family owned and run business. Director and Designer of Babychic Designs, Lauren Southern has a vast background in FMCG product development and has managed large brands for SunRice Australia, Heinz Uk, Johnson & Johnson Uk and Dairy Crest (Uk’s largest dairy company). She has developed and marketed many products that you see on the supermarket shelves today. Lauren always envisioned creating her own products and brand identity. It was only after returning home from the UK to Australia to start a family she stumbled across her unique business idea... and hence decided to launch Babychic Designs. Babychic Designs was launched in 2010 and is a premium designer brand that specialises in turning prams from ordinary to extraordinary! Babychic Designs design and manufacture a unique range of chic Pram Covers, Pram Liners and matching accessories that allow mums to have the designer pram they have always wanted. All Babychic products are made from high quality materials, like Bamboo Velour and 100% Designer Cottons. They also source handy products that make mum’s life easier when she’s out & about with bub - like the Babychic Pram Hooks and Babychic Denim Pram Organiser. Babychic Designs have scoured the globe to find the best manufacturing partner to individually make each of their products and like Babychic Designs their factory is a family owned and run operation. “All our pram covers & matching accessories are designed here by myself and are sourced globally. We try where-ever possible to keep the environment in mind with everything we do - we use a lot of bamboo which is said to be one of the fastest plants in the world and can be grown with limited pesticides, we try where we can to have our marketing materials printed on recycled card and encourage our customers to reuse our packaging sleeve for precious baby keepsakes like cards etc, when they are finished with it, it is also recyclable” Working for one of the worlds largest baby food brands Heinz, gave Lauren real insight into how mums think and feel and now with two tiny tots of her own, Lauren has a in depth understanding of the nursery and baby market and can deliver innovative products that are not only functional but also allow mums to stand out in the crowd when out-&-about with bub Babychic Designs can now be found in a number of retail outlets along with a number of online stores. For more information please visit www.babychic.com.au!
f t
/babychicdesigns
Babychic Pram Stroller Hooks (Set of 2) Hooks can be velcroed into place to stop them moving around the pram chasse which can cause injury.
Easy velcro strap which keeps the hook in place on the pram handle bar. Each hook holds 2.5kgs and has been tested to hold up to 20kg so they are super strong and wont break.
Set of 2 hooks so all heavy loads can be balanced across the prams handle bar. Made from strong premium BPA free plastic.
Hooks swivel 360 degrees for easy loading and unloading
Open hooks, so mum can easily load and unload one handed, without the risk of any pinches, unlike carabineer hooks.
Large hook which can carry shopping bags, nappy bags or hand bags.
FE
FOR BA
BPA FREE
BY
Comes beautifully packaged in a chic little box, making the perfect gift.
SA
RRP: $13.00 Wholesale: $6.50
Babychic Denim Pram Organiser Zip up pocket for valuables like a mobile phone. Two drink holders for baby bottles. Large central pocket for wallet and other mum & baby items. Mesh pocket for fragile items like sunglasses.
Large open bag so mum can easily see everything she needs just a hands reach away.
Simple & easy to use, simply velcro straps between pram handle bars Made out of a chic indigo denim, which will accent any pram or nappy bag beautifully. Front pocket for smaller items.
RRP: $29.95 Wholesale: $14.95
Babychic Universal Pram Liner Exclusive design. Simply open press stud, pull shoulder strap through and refasten press stud.
English Tea Set
Premium designer cotton. Bound with binding for a quality finish. Filled with thick 360gsm 100% cotton wadding.
Vintage Aviator
Vertical seams to help keep the liner in place. Large re-enforced keyhole, large nough to pull leg padding through. Butterfly Garden
Comes with matching 100% cotton, reversible Strap / Harness Covers.
Fully reversible back with contrasting polka dot design. Racing Stripe
Candy Stripe
100% Cotton Outer + Inner
RRP: $64.95 Wholesale: $32.45
Babychic Strap Harness Covers / Handle Bar Covers 100% Cotton Outer + Inner
Babychic Strap / Harness Covers RRP: $15.00 Wholesale: $7.50
English Tea Set
Racing Stripe
Vintage Aviator
Butterfly Garden
Candy Stripe
Babychic Handle Bar Covers (to fit removable handle bars) RRP: $10.00 Wholesale: $5.00
English Tea Set
Racing Stripe
Vintage Aviator
Butterfly Garden
Candy Stripe
English Tea Set DOT
Racing Stripe DOT
Vintage Aviator DOT
Butterfly Garden DOT
Candy Stripe DOT
Babychic Pram Toy Straps (Set of 2) Babychic Pram Toy Straps can be used to secure: - Sophie the Giraffe - Baby Bottle - Sippy Cup - Dummy - Baby Cuddle Toy - Rusk - Rattle - Blanky
Secures baby’s items to the pram highchair or car seat. No more lost toys, bottles or dummies when out-&-about.
Made from designer 100% cotton fabric in two contrasting designs.
Two adjustable ends to fit most baby items, simply secure one end around the baby item and the other to the pram or car seat.
Elasticised core to keep the strap neat & tidy. Allows baby to pull and tug on their items.
Candy Stripe
Available in five designs
English Tea Set
Racing Stripe
Vintage Aviator
RRP: $15.00 Wholesale: $7.50
Butterfly Garden
Bear & Dummy not included in set.
Babychic Bamboo Flat Bear Accented paws and ears in the Babychic Polka Dot colours.
Made From Bamboo Velour & Cotton
Cute hand stitched face, with each bear having their own unique personality. No risk of choking on buttons etc.
RRP: $25.00 Wholesale: $12.50
Made out of Bamboo Velour back when extra softness is required. Perfect for babies with sensitive skin or allergies. Filled with 100% cotton filling. Perfect size for babies, measuring 25cm, also perfect size for keeping in the nappy bag when out-&-about. Independently Seam Tested.
Available in five designs
English Tea Set DOT
Racing Stripe DOT
Vintage Aviator DOT
Butterfly Garden DOT
Candy Stripe DOT
Babychic Infant Head Support with Newborn Insert Padded outer to support an older baby’s head and neck when in the pram or car seat.
Head Supports filled with 100% cotton filling which is breathable and stops baby’s head from getting hot & sweaty.
Premium designer cotton.
Bamboo Velour Newborn Insert which can be removed as baby gets older.
Exclusive design which does not interfere with doing up the harness around baby. Easy take in & out.
Bound for a quality finish.
Made From Bamboo Velour & Cotton
Filled with 180gsm, 100% cotton wadding, to help regulate baby’s temperature. Reversible with Bamboo Velour back when extra softness is required. Perfect for babies with senstitive skin or allergies.
RRP: $45.00 Wholesale: $22.50
Available in five designs
English Tea Set DOT
Racing Stripe DOT
Vintage Aviator DOT
Butterfly Garden DOT
Candy Stripe DOT
Babychic Pram Blanket Made specifically for the pram, mums now don’t have to deal with oversized blankets. Measures 65cm x 65cm
Made from Bamboo Velour which is highly breathable and gentle on baby’s skin. Perfect for little ones with allergies.
Designer 100% cotton fabric trim.
Made From Bamboo Velour & Cotton
Single layer perfect for single use on warmer days or layering on cooler days.
RRP: $29.95 Wholesale: $14.95 Racing Stripe
Available in five designs
English Tea Set
Vintage Aviator
Butterfly Garden
Candy Stripe
Babychic Pram Quilt Made specifically for the pram, mums now don’t have to deal with oversized blankets. Measures 65cm x 65cm Designer 100% cotton fabric top. Filled with 100% 180gsm cotton wadding for extra warmth and thickness.
Bamboo Velour bottom perfect for babies with sensitive skin or allergies.
Quilted for extra strength and durability.
Made From Bamboo Velour & Cotton
Perfect to keep baby warm on cool winter days. Doubles as a play mat for baby to lie on at mothers group.
RRP: $50.00 Wholesale: $25.00
Available in five designs
English Tea Set DOT
Racing Stripe DOT
Vintage Aviator DOT
Butterfly Garden DOT
Candy Stripe DOT
Babychic Hood / Canopy Cover Universal, elasticised inner so the hood cover can be adjusted from front to back. Pull one side over the other for a snug fit.
Can have hood open or closed, for Strider & Phil & Teds
Turns any pram from ordinary to extraordinary! RRP: $55.00 Wholesale: $27.50
100% Cotton, protects pram hood from scuffs and marks. Universal, elasticised outer so the hood cover can be adjusted to fit most pram canopies. 183.387
Reversible, two designer fabrics.
Adjustable sides to get the best fit. Ribbon to secure the canopy cover to around the hood hinges or to the pram seat.
Available in five designs
English Tea Set
Racing Stripe
Vintage Aviator
Butterfly Garden
Candy Stripe
Babychic Support We know the importance of merchandising in-store to capture shoppers attention. Because Babychic Designs Pram Covers & Accessories is a unique concept we would love to supply our stockists with our Babychic Designs premium stand alone merchandising unit to help capture shoppers attention and to help our range have a destination in store. The Babychic In-store Merchandising Unit is: t .BEF GSPN QSFNJVN XPPE XIJDI JT XIJUF XBTI รถOJTIFE UIJT UIFO TJUT PO GSFTI HSFFO HSBTT QMJOUI t %PVCMF TJEFE TP ZPV DBO NBYJNJ[F QSPEVDU GBDJOHT t 8JMM BEE EFQUI BOE JOUFSFTU JOUP BOZ TUPSF PS CPVUJRVF The Babychic premium in-store merchandising unit is valued at $350 and is FREE with wholesale purchases over $1000 (exc shipping & GST ). This offer is only to brick & mortar stores. We also have an experienced sales force team that are able to provide in-store support, stock replenishing and merchandising expertise. The Wholesale Baby team is currently hiring more & more sales consultants to help support Babychic Designs! All the support of a large brand with the heart and soul of two WAHM brands that truly understand their target market!
Babychic Media / Advertising
As Seen In...
Babychic Designs has been seen in many publications including magazines, websites, blogs and newspapers. Here is a snippet of Babychic Designs media coverage.
f
t
/babychicdesigns
Contact
For wholesale enquiries please contact Wholesale Baby; www.wholesalebaby.com.au nik@wholesalebaby.com.au 0412 949 861
www.babychic.com.au
f t
/babychicdesigns
13 929 928 770 t 0411 281 574 t info@babychic.com.au