Malaria Infographic Kelly Gorr
Project Statement Background
The Bill & Melinda Gates Foundation (B&MGF) is one of the largest private foundations in the world. The primary aims of the foundation are to globally enhance healthcare and reduce extreme poverty. The foundation has had a lot of success worldwide, but one of their projects involving aid for people suffering from malaria, drew criticism because its poor results. The B&MGF are planning to redouble their efforts in the fight against malaria, and they would like to use an infographic to raise funds and public awareness about their new project and malaria (schools, colleges, medical & state buildings etc.), and also to post around their Seattle campus.
Key Benefit
Their will be a public awareness of the B&MGF’s fight against malaria. People will understand how dangerous and widespread this disease is, and they will learn of ways that they can help donate to the cause.
Tone
Neutral color palette with bold statements of information
Media
Printed infographic
Target Audience • • • •
Students People who work at the B&MGF Activists General Public 1
Infographic Inspiration
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Competitive Analysis Donations
Income $100,000+ Donate about $4,000 a year (2.7 percent of earnings) •
Income $25,000 Donate about $600 year (4.2 percent of earnings) •
Phone Donations
On individual fund-raising campaigns done by mail or phone, the majority of households decline to contribute. Text donations are on the rise as a fast and easy way to make a donation to a charity.
Online Donations
Almost 96% of online givers indicated having consistently donated to charities offline. Online Giving By State State Average Donation New York $280 California $152 Texas $185 Virginia $162 Massachusetts $153 New Jersey $151 Maryland $163 Florida $119 Illinois $129 Connecticut $270
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Sketches
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Graphs
Based on data from http://geodata.grid.unep.ch/
% of Malaria Deaths Worldwide
% of Malaria Cases in Africa
Population Distribution of African Regions
% of Malaria Cases Worldwide 5
Graphs
Based on data from http://geodata.grid.unep.ch/
Malaria Cases in African Regions (1999-2003)
Trend Lines of Malaria Cases in African Regions (1999-2003)
Trend in Malaria Cases in Africa (19999-2003) 6
Comps
Global Malaria Cases
90% InAfrica 08% InAsia 02% InS. Amer.
Malaria cases per 100,000 people No Cases 11 - 1 0 0 c a s e s 101-1,000 cases 1,001-10,000 cases 10,001-25,000 25,001+
Global Malaria Deaths
In Africa a child dies from Malaria every 30 seconds
Cancer 23.5º N
Equator 0º
Capricorn 23.5º S The three main climate factors that affect malaria are t e m p e r a t u r e , p r e c i p i t a t i o n , a n d r e l a t i v e h u m i d i t y. T h i s i s my the counties near the equator have the highest cases of Malaria.
Nets Text “NET” to 85944
and donate $10 to help fight Malaria in countries like Africa
MALARIA CRISIS
We challenge you to educate yourself on the facts, raise awareness, and take action against malaria. This is a deadly but preventable disease, and with your help we will ensure the safety of thousands of people living where malaria is hitting hardest.
Global Malaria Cases
Global Malaria Deaths
Malaria cases per 100,000 people.
90% InAfrica 08% InAsia 02% InS. Amer.
No cases 11 - 1 0 0 c a s e s 101-1,000 cases 1,001-10,000 cases 10,001-25,000
In Africa a child dies from malaria every 30 seconds
25,001+
Cancer 23.5º N
Equator 0º
Capricorn 23.5º S The three main climate factors that affect malaria are temperature, precipitation, and humidity. This is why the counties near the equator have the highest cases of malaria.
Trend in Malaria Cases in Africa 4 y e a r t r e n d ( 1 9 9 9 - 2 0 0 3 ) by African region Ctr
8 6
N +2 million malaria cases
4 2 E
W
S
-2 million malaria cases
Nets
A cheap, simple, and effective way to prevent the spead of malaria. Nets are treated with anti-mosquito insecticide.
Medicines Anti-malarials (antibiotics) are used to prevent and treat m a l a r i a . Va c c i n e s a r e e f f e c t i v e , but currently just experiemental.
Text “NET” to 85944
To donate $10 and help fight Malaria in countries like Africa
7
Final
MALARIA CRISIS
We challenge you to educate yourself on the facts, raise awareness, and take action against malaria. This is a deadly but preventable disease, and with your help we will ensure the safety of thousands of people living where malaria is hitting hardest.
Global Malaria Cases
Malaria cases per 100,000 people.
Global Malaria Deaths
90% InAfrica 08% InAsia 02% InS. Amer.
No cases 11 - 1 0 0 c a s e s 101-1,000 cases 1,001-10,000 cases 10,001-25,000
In Africa a child dies from malaria every 30 seconds
25,001+
Trend in Malaria Cases in Africa
Cancer 23.5º N
4 y e a r t r e n d ( 1 9 9 9 - 2 0 0 3 ) by African region Ctr
Equator 0º
8 6
N +2 million malaria cases
4 2
Capricorn 23.5º S
E
W The three main climate factors that affect malaria are temperature, p r e c i p i t a t i o n , a n d h u m i d i t y. T h i s i s w h y t h e c o u n t i e s n e a r t h e equator have the highest cases of malaria.
-2 million malaria cases
S
Nets
Sprays
Medicines
A cheap, simple, and effective way to prevent the spead of malaria. Nets are treated with insecticide.
Rooms can be sprayed with insecticide before entering to kill any mosquitoes that have gotten inside.
Anti-malarials (antibiotics) are used to prevent and treat malaria. Va c c i n e s a r e e f f e c t i v e , b u t c u r r e n t l y not available for widespead use.
The f undi ng i s di st r i but ed t o m any ar eas. Net s, spr ays, and m edi ci nes ar e eff ect i ve ways t o pr event m al ar i a, and by ut i l i zi ng al l t hese appr oaches m al ar i a wi l l be at t acked f r om al l angl es.
Text “NET” to 85944
To donate $10 and help fight Malaria in countries like Africa
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Bibliography http://geodata.grid.unep.ch/ http://www.mara.org.za/ http://www.globalhealthfacts.org/data/ http://www.worldvision.org/ http://www.microgiving.com/blog/ http://www.american.com/archive/2008/march-april-magazinecontents/
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