TOP 50 MARKETING DISSERTATION TOPICS 1. Reasons behind the success of the loyal card scheme of Telco when others didn’t succeed 2. Comparing the marketing strategies of Amazon and eBay 3. Loyalty schemes – the expectations and motivations 4. Luxury good retailing – how to market the items effectively 5. Customer behavior when shopping online and in brick and mortar stores 6. Branding and marketing – how related 7. How to improve customer loyalty in online stores 8. How poor branding affects a business 9. How social media change marketing 10. Why and how relationship marketing vary among industries 11. Effects of high and low touch products on customer loyalty 12. What is reputation management in marketing? 13. How celebrity endorsements increase or decrease sales 14. Teenager shopping – how they’re influenced by social media 15. Why brand marketing matters for a business 16. Company brand values – how do companies convey these through marketing
17. Differences in marketing for low income and high-income customers 18. Commercial designs – how businesses determine the right approach 19. How Starbucks market new coffee products to loyal customers 20. Do leading brands really have the finest products and services? 21. How effective post-sales customer service affect marketing 22. How brand image affect customer loyalty 23. How to improve customer service in the perspective of marketers 24. How the US brands are coping up with mass production of cheap China-made products 25. How poor customer service affect a brand’s image 26. How brand image vary from one industry to another 27. How marketers build an effective marketing approach across channels 28. Social media marketing – the important roles it plays for brand marketing 29. How social media make brands more competitive in marketing their products and services 30. Corporate social responsibility – what it has to do with marketing 31. In what ways do innovations affect brands 32. Corporate social responsibility techniques – the role they play in branding and marketing 33. Customer behavior towards long-term and short-term offers 34. Discounts and vouchers – what psychology they play in affecting customer brand behavior 35. How customers protect themselves from shady marketing tactics
36. Toll-free numbers and direct sales 37. Commercial ad length – how does it affect success of delivering brand message 38. How the accent of customer service professionals affect customer response 39. Language barrier and marketing in China for international brands 40. Direct marketing and social media marketing – comparison and analysis 41. Effective customer relationship building activities 42. Offline and online marketing – which to choose 43. Prospecting and marketing 44. Building effective marketing techniques for the loyal competitor customers – how to win them over 45. Instagram and marketing for the food industry 46. Word-of-mouth marketing - how important for the ticketing industries 47. Tourism marketing – the latest techniques 48. Gaining leads for the real estate industry 49. Automotive industry and website marketing 50. Cultural differences and marketing for an international brand