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Ohio University alumna Jessica Jones has found success with her jewelry and vintage clothing business on Instagram. BY HELEN WIDMAN | PHOTOS PROVIDED BY JESSICA JONES
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t 23 years old, Ohio University alumna and Columbus native Jessica Jones never guessed she would start a business out of her favorite hobby, much less during a global pandemic. Her business, Daydream Junk, is an Instagrambased vintage store, selling items from handmade hair clips to thrifted clothing finds. The small business started in May and has gained almost a thousand followers on Instagram since. Jones, who resides in the Athens area, says she planned to get her life settled and start selling through Instagram after she finished school. Jones says that she thought it would be best to create an Instagram page designated for selling Daydream Junk items instead of selling from her personal account. “I figured I also needed a name, so that’s how the name came in. I use the word ‘junk’ in a really affectionate kind of way. So, it’s like, dreamy junk is kind of the vibe,” Jones says. During the state-mandated quarantine in the spring, Jones says she was inspired by TikTok videos of people making custom
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backdrop | Fall 2020
