Backlinks from web 2 by Backlinkstore

First, a little about me. I am Garen Arnold the CEO of Dead Dog Design Inc. I have seen almost everything under the sun in terms of SEO. I have seen the darkest blackhat tactics imaginable, witnessed sites soar to the top and then get dumped on with the latest algorithm updates. One thing is always true; I always look forward to the updates because I know I am doing stuff correctly, rather than just trying to game Google. So ignore all the junk out there and learn exactly what you should do to get high rankings on Google! Over the years I have read countless threads, articles, and books on how to boost your site to the tops of Google. However, no one ever really seems to provide you a step-by-step guide to doing it. For example, you could go to Amazon, buy a book with some rehashed content that you may or may not already know. We all know that what worked yesterday might not work today. So this guide will actually show you the steps you need to take in order to get your site's rankings back on track. There are number of tactics you can use and while some might not work on every site it's up to you to pick and choose which methods you want to use for your niche websites and blogs.

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Table of Contents

Chapter 1 (Onpage Optimization) …....................... 4 – 10 Chapter 2 (Know Your Competitors) ….................... 11- 19 Chapter 3 (Anchor Text) …........................................ 19- 21 Chapter 4 (Solid Strategy)......................................... 22- 48 Chapter 5 (Site Slapped)........................................... 49- 51 Chapter 6 (Affiliate Managers).................................. 52- 53 Chapter 7 (Implementing)......................................... 54- 61 Resources …............................................................ 62-65

Chapter 1: Onpage Optimization Onpage Optimization

Title Tags: You have to have your title tags in a non spamming way. One thing I commonly see is a website or blog that has: keyword - random text -keyword - random text - keyword I want to punch a baby when I see this done (kidding). But, seriously, I think we have progressed a little since the days of keyword stuffing in hopes of ranking on Google. You need to use your keywords only once in your title tags. Closer towards the front the better, but do yourself a favor and make it sound natural to a reader. See example below: "Your Solution- Keyword text" or "Keyword text - Your Solution" Solve the who, what, when, where, why in your solution and people will be apt to click on your links on Google. Put a lot of thought into this. I usually make a list of 10 titles and go to Google and see what others are using. Do whatever works for you. Below is what I use for my business and how it will show in Google.

H1 Tags: Only do one H1 tag per page. This can either make or break your onpage SEO efforts. So if you have multiple H1 tags on your site you need to make the necessary changes right away. One trick I use is to Google my keywords and see what keywords are also in the bottom of Google. I will then put that text in my H1 tag. Again, closer towards the beginning and make it sound good. Not just for bots!

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See this example to understand what I am talking about:

H2,H3,H4 Tags: You can have as many as these as you want, but just make sure your not overdoing it. Make it flow and if necessary put in your keywords or use the trick I showed you in the H1 section of this book. Description: This is also a place where you want to put in your keywords. Closer to the start, but only once. Don't make the mistake of overstuffing them which I see a lot of people still trying to do. This is counterproductive and Google just see's it as spam. Make your descriptions to the point, relevant, and something that entices the user to click on Below is example of how my description and title look in Google:

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Meta Tags: It still cracks me up when I see people trying to make their meta tags perfect. In fact, a lot of people will tell you to keep them blank, because if you have your keywords in there your competitors will know what your trying to rank for. Google really doesn't care much about meta tags and neither should you. They might have cared in 1996, but this is 2013. Bolding, Underlining, and Italics: This one just kills me because all to often I review sites onpage optimization and cringe when I see them just bolding, underlining, and italicizing, their keywords. DO NOT DO THIS! In fact, use it very sparely and make sure you bold other words and not just your keywords. Starting of Paragraphs: It's a widely known fact that Google just skims your content to see what your site is about. Having your keywords toward the front of your paragraphs helps tremendously. In fact, a lot of companies that work on onpage seo just make those changes by switching around your wording. Take note of what your competitors on Google are doing. If they have their keywords on 5 out 20 of their paragraphs you should do it 6 out of 20. Your goal is just to outdo them without making it over the top! Obviously crammy your keywords to the start on 18 to 20 of your paragraphs would stick out like a sore thumb. Use your head and study what your competitors are doing. Internal links: Make sure you have lots of internal links linking to your internal pages. Not just a hyperlink redirecting to the page you are on. That looks spammy and Google doesn't like that one bit. Just like the H1 tag trick use those keywords and hyperlink them to new pages on your website. This will show relevancy and make the bots happy. External links: You can have a few external links, but just make sure they are relevant and go to authority sites. The absolute worst thing you can is make your site or blog a link farm. Keep the number down to under 15-20 if you can. If you have questions about some of your backlinks it would be worth you while to check out http://www.badneighborhood.com/text-link-tool.htm. This tool will help you deciding on deciding whether or not you want to link to another site. When in question don't link to them, because it could put your website or blog in a bad neighborhood. Great content: All to often I see sites that don't have great content. They are just rehashed articles spun a million times in order to game Google. Don't do this and remember it's all about providing the best value to the readers, not just to make a massive site with crappy articles. I still see people doing this to this day! Permalinks: Your permalinks should be used with dashes (-) NOT underscores (_). Google has a hard time reading that. Also consider using your entire keyword phrase as the link domain.com/keywordphrase.html. Notice there are no dashes or anything just your keywords. Canonical URL Tag: These tags should be used to prevent duplicate content on your

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website or blog. It's very smart to use these so Google doesn't mistake certain pages as duplicate content.

**On content you are trying to rank for make sure you have at least 500 words, but the more the better. Don't go with the bare minimum. It's almost impossible to get something ranked with 100 words. Lots of people I talk to don't have a lot of useful content on their SEO optimized page. Don't Ignore Onpage SEO! Just as a closing to onpage seo optimization you have to make sure you make all the necessary changes. I have talked to countless clients that wanted to jump right into the SEO game without doing the necessary changes. You're killing your sites rankings if you fail to optimize it correctly. A poorly optimized site will have little to no chance of actually ranking anywhere that will get natural organic clicks in the search engines. So please just make sure you check your onpage SEO to make sure you are giving yourself the best shot to rank on Google. A tool that I use is at SEOmoz.org because you can check your onpage seo and it will give you a grade score (A to F) on how well you have done with your onpage changes.

Here are some good examples or correctly optimized websites. Take notes on what they are doing and mimic it for your websites:

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Keywords “Learn Seo”

http://www.seomoz.org/learn-seo

Keywords “Dog Training”

http://www.cesarsway.com/channel/dog-training **This site even beats Wikipedia!

Keywords “Lose Weight”

http://www.webmd.com/diet/features/lose-weight-fast-how-to-do-it-safely

Chapter 2: Know Your Competitors Check Backlink Profiles My bread and butter is I know my competitors more than they know themselves. I run backlink profile checks on them. I check to see how many links they have coming to their site, power of the links, anchors used, and the frequency in which they build links. Knowing your competitors isn't really hard. There are tons of places to do this. I recommend: SeoMoz.org Majestic SEO SEObook.com All of them are paid, but well worth the money. If you know your going to have to build 200 links to your site to even compete, just knowing that eases your mind. You know what has to be done; now it's just up to you to execute it. If money is real tight and you want to use the pro tools. Hire someone on oDesk or Fiverr.com to do reports for you. Here are some free tools you can use if money is tight and you don't want to pay another monthly expense: http://www.analyzebacklinks.com http://www.backlinkwatch.com http://www.linkdiagnosis.com

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Now not to discredit Majestic SEO or SEObook, but I highly recommend SEOmoz.org over them. Why because you are really getting a tremendous value for the money. Below is what you can do just with OpenSiteExplorer:

Above is the screenshot of Wikipedia.com's backlink profile. This will show their 1.77 million backlinks they have coming to their website. You can sort them by page authority and domain authority. You can customize it to your liking by looking at their internal and external links. Group them however you see fit and then export them to an Excel spreadsheet. These updates are made once a month and SEOmoz.org does a real good job of telling you when the updates will take place. Furthermore, you can check their likes, shares, plus 1's and mimic their social buzz.

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Above is a screenshot of Wikipedia.com's top pages. This is very valuable information if you want to know exactly what you have to do to beat your competitors. You can sort by page authority, linking domains, inbound links, HTTP status, Facebook likes, shares, retweets, and Google +1's.

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Above is their Wikipedia.com's linking domains. You can see every domain that is linking to them and sort it by domain authority or linking root domains. Furthermore, you can see a TLD that shows a distribution chart showing whether their links are from .com, net, info, ect.

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Above shows what Wikipedia.com is using for their anchor text. This is very useful as I will discuss later on how powerful this can be. Really, everything you can know about your competitors the better off you will be.

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Compare a number of sites easily (five at a time). What I do is run the top 4 and mine and then another report with the other top 5 so I can mimic exactly what they are doing, but just slightly better. This shows you all kinds of information. True you could do this all by hand but it would take hours and hours to complete.

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The advanced report shows you, you can customize anything exactly how you want. I could go on and on about how you could customize your reports, but for the sake of this eBook I won't bore you to death.

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Check Internal Links Check to see how many internal links they have on each of their keywords you are trying to rank for. Take the top 10 in Google and see if you can see a pattern. If each page has about 20-30 internal links on their page make your website or blog mimic that. It's really just about seeing what your competitors are doing and doing what they do, just slightly better. Notice what anchors they are using to link to their internal pages. You should mix it up and do exactly what they do. It's really not rocket science to check others sites and see what is working for them. Take note of how many pages they have indexed on their site. You can do this by going to Google and typing in site:domainnamehere.com. To take it one step further type in site:domainnamehere+keywords. If their site has 5 pages with your keywords your should do 7-8 just to out do them. True it's work but if you want residual income from Google you have to do everything slightly better than your competitors. Check External Links Do they have a lot of external links linking to authority websites? If so you might consider doing the same. Just mix it up in a way that looks natural. Don't make the mistake of using your keywords all as the same anchor. This looks spammy and you can bet your savings account that Google will not take this lightly. By all means do NOT have a footer with recommended sites. These look like paid links from Google's eyes and Google doesn't take paid links lightly either. As far as blogrolls are concerned I am not a fan of them. Sitewide links really don't do much for you and if you have a section on your site showing about sites you feel are link worthy, by all means keep the links there. Not as a blogroll! **Wikipedia has the best overall internal external link structure. Loads and loads of quality content all interlinked to internal pages that are relevant to each other. You want to keep your niche tight and relevant to all the same topic. Don't make the mistake of turning it into a massive article directory that has topics on tons of unrelated articles.

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Images The Google bots can not read images so they rely on alt tags. Take note of what alt tags they are using with their images. I do not suggest you have all your images variations of your keywords, but if they have one. You should have one. Make sure you put in alt tags that are not spammy and actually relevant to what the image is. Accessibility Think of how easy your competitors site is to navigate. Does it take you forever to find what your looking for or is everything neat and tidy? You can check on Alexa to see if there are any complaints on what people don't like about the site. If you see a pattern make sure you add that to your priorities and make it easy to use. The loading time of their site is actually a factor that Google considers now (and they have for several years). If their site takes 6 seconds to load you should shoot for 4-5 seconds to load. You can easily check this on pingdom tools, which is 100% free to use. If you have lots of plugins consider deactivating ones you really don't need and consider removing them, as well. Now images and videos are great, but they can be a bandwidth nightmare. They can kill your loading times so make sure you optimize them correctly. I use Photoshop to optimize my images so they don't take several seconds to load. With videos I prefer to not host the videos on my site, but use YouTube and embed them on your website. Chapter 3: Your Anchor Text We all know that Penguin the update put out by Google that was intended to kill spammy backlinks was a HUGE deal. Certainly, it has reeked havoc on tons of websites. While Google claims in only affected a number of websites I have learned over the years that Google will often say one thing and do the complete opposite. Do I think Google is a hypocrite? No. Like any search engine they are just trying to provide their web viewers with the best results possible. We don't like to Google something and find a crappy site! Spam is a huge problem. It's Googles world so we have to play by their rules, unless Yahoo or Bing becomes the monopoly (not likely.)

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It's a tough job but someone has to do it. Matt Cutts, the leader of the spam team on Google does a great job at dealing with issues and puts out a number of videos, articles, ect. on what to expect with Google. If you haven't checked out his stuff make sure you pay close attention to the tidbits of information he releases. Remember to take everything with a grain of salt. So this topic will shed some light on how to build your backlinks in a way that is natural and you won't ever have to sweat the algorithm updates. Believe me I am speaking from experience. First, most of your backlinks need to be your website url. This means your internal pages, as well. It's all about establishing a brand; when you establish a brand rather than building exact anchors Google will reward you for that. No, I am not stating that all your backlinks need to be your website url. But keep about 60-80% of them this way. I know that is a little conservative and the number is not set in stone. It's better to be safe than sorry, though. It all goes back to chapter 2. What is your competitors doing with their anchor text. If they are building them naturally you can bet they know what they are doing. Do exactly as they do, but you want to make sure you have more authority backlinks and more of a mix of the kinds of backlinks you have pointing to your website. If you skimmed Chapter 2 of this eBook I would highly recommend that you go back to it and reread it. The more you can mimic your competitors the higher your rankings.

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Don'ts For Backlinks Purchase blogroll or sitewide links Purchase links from a broker Paul and Angela's Backlink Method (profile links) Private Blog Networks Links From porn, pharmacy, and gambling sites Scrapebox (or any other program like that) and blast links hoping they'll stick Xrummer Fake accounts for social media Massive link exchanges 3 way link exchanges Spun Content 1,000's of Wiki links Front page PR placement sites Forum Signature links Spun Link Wheels Auto Link Programs/Plugins **Remember if something looks to good to be true it probably is. Your site is your investment and choosing unethical and shitty backlink building tactics is a huge mistake. Your goal is to build a brand that will continue to thrive even through the latest Google algorithms.

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Chapter 4 : Solid Strategy In Chapter 2 I talked about knowing your competitors. This is vital, so if you skimmed that chapter make sure you go back and read it again, unless you really don't care to do things correctly. Burn it into your brain to make sure you know your competitors. Tactic 1: Blog Commenting We all know the tactic of blog commenting. You want to comment on urls they have commented on. Make sure you check their backlink profile for this! If you learn anything about blog commenting don't leave a comment like "I love this post (linkdrop)", "Wow this was a great post", "I will share this post with my friends, I love your writing style" For the love of god leave a comment that shows you have something of value to add to the conversation or post. DO NOT leave your anchor as the name. Every time I see this on my blogs or website I just delete it no questions asked! Get a small network of blogs you actually like to read and from time to time leave quality comments. Subscribe to their RSS feed. Don't make the mistake of commenting on every post they write, believe it or not people see this and start to get annoyed with you. The owners of these sites will take note that your just a doppelganger. No one likes accepting worthless comments on their blog so remember you need to think of the webmaster, and how other people will perceive what you have written. Trust me you are wasting your time if you just spam the living crap out of blogs. Take it one step further and people that leave quality comments go to their website or blog and leave them a high quality comment, as well. It's all about expanding your network and growing your backlinks in a way that looks natural. You never know the partnerships you could gain just from blog commenting. I have done this tons over the years and some of the connections I have established were a pure gold mine. Now, I know that people only think you should comment on blogs that are relevant to your niche. This is horse shit so don't believe the hype! Don't you think Google would think it's odd if all your blog comments came from the same niche related sites? Mix it up and mix in some stuff your just interested in.

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Here is a good example of a good comment Sarah left on my site at blogsetupguide.com: Do Follow or NoFollow? Lots of people will try to tell you to only use dofollow blogs. Again, this is a pile of poo, so use both dofollow and nofollow. Google see's a clear footprint when you have all your links coming from dofollow sites or nofollow sites. Just mix it up!

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Here is a list of sites that use DoFollow links. This post was by a good friend Ileane Smith. Check out the post here: http://basicblogtips.com/commentluvblog-lists.html

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Tactic Tactic 2: Interviews Everyone likes when you pad their ego and a great way to do this is ask them for an interview. This can be done via email. Make sure your asking good questions and not some basic shit everyone ask like "Do you think article marketing is good?". Lame! Put, some real thought into the questions your going to be asking, because when you put up these high quality interviews it brings more and more value to your website or blog. High authority sites can be hard to get connected with the right people in your niche. What I do is contact them through social media (or you could try your luck with email). But, one method that is tried and tested to work is just pick up the phone and talk to someone. Make a good first impression and make sure you get an email where you can send your interview questions. If no one picks up leave a polite message with a number in which they can call you back. After you conduct an email interview add your own thoughts to the responses you get and ask them to share your interview on their social networks and possibly link to your interview from their website. This is how you get authority sites to link to you. Not to mention the natural backlinks that will follow from this tactic.

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This is an interview I did with Justin Germino (from http://www.dragonblogger.com) you can view it at: http://blogsetupguide.com/giveaways-part-1-interview-with-justin-germino/

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Tactic 3: Infographics Create an infographic that is well thought out and is visually appealing. I know I can hear the grumbles through the internet, but it isn't really that hard. You can easily hire someone on Fiverr.com or oDesk to do it for you for dirt cheap. I have done this a number of times. If you had a really good post turn it into an infographic and submit it to various infographic sites. Remember to provide a link back to your website under it. Get your infographics out there and actually take the time to get authority sites to link to it share or hell even post it on their website. Encourage that people share it by putting the html code under it so people can easily cut and paste it and have a badass infographic on their website. Remember the easier you make it for people to share the better your graphic will spread around the internet.

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http://www.MyBlogGuest.com

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http://submitinfographics.com/

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http://infographicpost.com/

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http://vizualarchive.com/

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http://infographicsarchive.com/

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http://infographichub.com/

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http://cooldailyinfographics.com/

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http://www.discoverinfographics....

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http://infographicsshowcase.com/

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http://coolinfographics.com/

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http://submitinfographics.com/

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http://muchmost.com/

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http://omginfographics.com/

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http://amazinginfographics.com/

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http://infographicsinspiration.com/

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http://pureinfographics.com/

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http://infographic.co.za/

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http://infographicas.com/

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http://infosthetics.com/

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http://infographiclove.com/

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http://chartporn.org/

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http://infographicgallery.com/

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http://bestinfographics.co.uk/

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http://infographicsite.com/

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http://videoinfographic.com/

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http://bestinfographics.info/

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http://cloudinfographics.com/

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http://infographicdatabase.com/

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http://info-graphic.co.uk/

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http://newsfix.co.uk/

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http://www.graphs.net

Just to show you a real example. I will show you one I did for my web hosting review site. Basically, the idea is you want to educate, engage, and provide

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value to people in your niche. Noticed how I have the html code that they will need to post on their website. Tactic 4: Create Tools & Widgets An old tactic but great tactic is to hire someone on Odesk to create a Wordpress plugin or widget that people will embed on their websites and blogs. It's important that you create a tool that is really useful and people actually want to use. Not just some crappy plugin that is worthless. You can ask around on forums and see what people like or would like. Remember that you need to have your websites url associated with the tool. This is the whole point of having a plugin or widget developed. After doing that you can submit it to Wordpress and write 5-10 guest post on authority sites and watch the backlinks come pouring in. Tactic 5: Develop Templates or Themes You can either develop templates for Wordpress, Joomla, Drupal, ect and in the footer put a link to your url. Yes, I know I stated that site wide links or blog roll links are not really that efficient, but if you have a mix of these with other tactics Google will not devalue all your links. I know a lot of people are not very technical when it comes to developing a theme for their site. This is where Odesk comes into play again. What you can do is buy the Genesis developer license and have people develop fully customizable child themes for them. The possibilities are endless if you decide to get into this backlink building tactic. Once you have a good theme developed you can send it to all kinds of sites that except them for free. Rather than me providing a list check out Fiverr.com people run services where you can submit themes.

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Tactic 6: Giveaways This is one powerful tactic that people have been using for years. The idea here is to give away something everyone can use. Gadgets are hot so giving away the hottest gadget according to Google Trends is your best bet. Never limit the amount of people that can enter with gifts that everyone can't use. Money is also a great giveaway, as well. I use Punchtab, but you can also use Rafflecopter, as well. Do I use a paid service for this? Hell no. It's a waste of money and you don't need to pay a monthly expense, unless you just like shredding your money. One thing I do is find sponsors. This could be your affiliate managers, bloggers, ect. Ask them to sponsor you so that you don't have to spend the money out of your pocket. Make sure when you contact them that you provide them some value to sponsoring you. Tell them you can give them likes, retweets, followers, ect (not Google +1 because Google will strip them). They are helping you out by sponsoring you and you're helping them by giving them more social buzz. Once you have a contest run it for a month. I have tested this and I get the best results buy running giveaways for a month. Remember to factor in how much you are going to use for your giveaway promotions. I use http://www.emperola.com/ because they have a huge loyal reader base. For $10 you can get massive exposure to your giveaways. I recommend doing a featured promotion for $10 the first week and $10 the last week. Google "rafflecopter linky" or "sweepstakes linky". Do this 3-4 times a week and submit to as many sites as you can. Remember it's about getting as many entries to your brand as you can. It's going to take some work, but it will be well worth it. **One tip I use is buy gadgets in bulk on eBay from a reputable seller. That means make sure they have 20,000 positive feedbacks and 99% of the people are happy with them. Nothing is worse then getting broken shit for your giveaways. **Make sure you insure your gadgets when you send them out. It's just a smart move on your part!

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Tactic 7: Guest Post This is by far one of the best tactics in which you can use to get quality links. Remember to only post on quality sites. Despite what you have heard recently Google has no problems with guest postings. They have a problem when people abuse it to death. Don't do 20 guest post on crappy sites and then nothing. Mix in 1-5 every month. Make sure the guest post are relevant to your niche and provide highly valuable content. Don't pitch someone an idea that has been done a thousand times before. Chances are they will just ignore you. Remember it's about what great content can I provide you, not what do I have to do to get a juicy backlink from your blog. When sending out emails, filling out contact forms, interacting on social media use their name and write a personal message. You come off as a spammer if you send them a message saying "Wow, I love your site can I guest post on it." Put some real thought into it, but be short and to the point. A good example is to write them reference something on their website and pitch them an idea. Also, tell them if they don't like your idea I can write about anything you would love on your blog. Trust me on this it works wonders! By all means follow up on comments. If you don't then there is a chance they will remove your anchor text. In fact, many webmasters get pissed when you don't follow up. Not to mention the people that leave quality comments on your guest post make sure you stop by their blog and leave them a quality comment, as well. It's about expanding your reach and a fantastic way to build links naturally.

Places To Find Guest Post http://www.MyBlogGuest.com SEOMoz.org Backlink Profiles (see Chapter 2) http://www.BloggerLinkUp.com http://www.GuestBlogIt.com http://www.Guestr.com http://www.BlogSynergy.com

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Tactic 8: Syndicating Your Content

This is easy to do and many people over think it and don't do it correctly. For me I use BlogEngage because you can submit your RSS feed and then participate by voting on others content. Be interactive there and engage people. Leave them comments on their blog and from time to time on their BlogEngage news stories. So many people just think me me me and that's why no one ever shares and votes for their content.

BizSugar.com is awesome for syndicating your content too. After every article you write for your site submit it to BizSugar. I have seen great results from submitting sites to them and then engaging with people there. The same principle should be used provide value and vote and comment on others work. Did I mention this is 100% free!

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Triberr.com This is a great site where you can share your content. Setup your rss feed and join tribes (which are really just names for groups). Engage with people like you should be doing and share others content, just make sure it's share-worthy (is that a word?). Make sure you space out your shares to once every 4 hours or so; NOT EVERY 5 MIN! For some they might find Triberr.com a little confusing make sure you check out this video I found on YouTube.

One group on Facebook I love is http://www.facebook.com/groups/bizblogbuzz/This group is ran by Kimberly Castleberry (please note it's a private group, NO SPAMMING!). Pretty unique group to be in because there are network of bloggers that help syndicate and leave quality comments on each others blogs. To learn more you can check it out at: http://bizbloggingbuzz.com

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Tactic 9: Web 2.0 Web 2.0 sites are great to use to build backlinks from. You can use a number of them to build dofollow backlinks that pass a massive amount of link juice. Build them very slowly! However, people go at it the wrong way all the time. Typically, people will write an article for one of the many Web 2.0 sites and then never return to the site again. This is NOT what you should be doing. You should take the time to write a real quality article for your brand or website. 100% Unique and please do yourself a favor DON'T spin the content. Take the time to fill out your bio field, interlink them to your social media profiles (Facebook, Twitter, and Google +1). Make sure you submit your rss feed to them as well. The content has to be of some real value. Don't look at it as, just a backlink. Participate on others Web 2.0 and you will grow your internal links to your Web 2.0 properties. Stay away from the linkwheels because these have a clear footprint that Google can easily detect. I have seen these on online marketing forums all the time and they are cheap, but you get what you pay for! Here is a list of Web 2.0 Sites: http://www.youtube.com http://www.squidoo.com http://www.hubpages.com http://www.wordpress.com http://www.weebly.com http://www.tumblr.com http://www.flickr.com http://www.blogger.com http://www.typepad.com http://ehow.com http://www.gather.com http://www.scribd.com http://www.livejournal.com http://www.xanga.com

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http://www.wetpaint.com http://www.zimbio.com Tactic 10: Social Media Social media is one area of the methods which people commonly fail to utilize correctly. To be effective with social media you have to engage people. Share their content. Remember it about sharing their content 80% of the time and 20% yours. Don't use TweetAdder or some bullshit program that post every 5 minutes or so. In fact, when you do this you just annoy the living crap out of people. They simply hit the "ignore" button and you just come off as a spammer. I use the big three Facebook, Twitter and Google +1. Remember to link to your social media account on your blog or website. Engage with people and believe me they will take note of it. Don't just drop your links on their Facebook Fanpage and never return again. Believe it or not people still try this tactic every single minutes, hour, day, and week. It doesn't work and you just look like a jackass when you do that.

I do use Hootsuite and schedule my post on my social profiles 3-5 times a day. Make sure the content you are sharing is great content. A good trick for finding excellent content in your niche is to go to alltop.com. There you will see tons and tons of authority sites that have excellent content. Make sure it's highly relevant to your niche, as well.

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Tactic 11: Article Directories This is one of the oldest link building tactics you can use. Don't use UAW or any program that submits your articles to tons and tons of junk article directories. Don't drip feed them or do anything like that. Manually submit your articles to reputable websites. Having the same article on 400 article directories doesn't do you any good. If you haven't learned this already since the Panda update don't even mess with spun content. It's pure crap no matter what you read online. Google doesn't like this and it's really just made to streamline your link building, but really doesn't offer anything valuable to people. There are a number of good articles directories you can submit to. They are listed down below: http://www.GoArticles.com http://www.EzineArticles.com http://www.Triond.com http://www.iSnare.com http://www.articlebase.com http://www.articleRich.com http://www.articleTrader.com http://www.Ezinemark.com http://www.buzzle.com/ http://www.pubarticles.com/ http://www.articlesnatch.com/ http://www.helium.com/ http://www.articlecity.com/ http://www.webpronews.com/ http://searchwarp.com/

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Tactic 12: Directories Only submit your sites to authority directories. Ignore all those cheap free ones that are pretty much a worthless backlink. Don't use any programs or hire anyone to submit to lots of directories. Chances are you are wasting your money and time. I tend to use my keywords closer to the start of the description tab. Just do yourself a favor and make sure you make it sound natural. Make sure you don't use the same description on each one. Write 100% unique ones! Use your url in the title. For instance, if your website is www.mydomainname.com. You would put "My Domain Name" in the title. Nothing with your keywords or something that is self promotional. I see this time and time again and they get denied. If your going to buy authority directory listings make sure you do it right. Don't do them all at once, but spread them out over several months along with other tactics in this eBook. Here are a list of quality directories: http://www.dmoz.org http://dir.yahoo.com/ http://www.business.com/ http://botw.org/ http://www.joeant.com/ http://directory.v7n.com/ http://www.uncoverthenet.com/ http://www.clickey.com/ http://www.exactseek.com/ http://searchsight.com/ http://www.avivadirectory.com/ http://www.ontoplist.com/ http://www.lii.org/ http://www.ezilon.com/ http://www.americasbest.com/ http://www.goguides.org/ http://www.jayde.com/

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Tactic 13: Link Bait Link bait can be done a number of ways. This could be done from creating a top 100 list, infographic, something controversial, a how to's, new plugin, poll, quiz, ect. The idea behind link bait is to get a piece of cornerstone content on your website or blog. This could mean spending several hours or days making an epic post. Make sure it provides something of massive value to your readers in your niche. Make sure your link bait has share, like, retweet, ect buttons on it. Once you have a solid piece of link bait written you need to actively go out and promote it. Don't link drop or anything. Leave comments on commentluv enabled blogs, write press releases, articles, guest post, social media, ect. Remember these post are exactly what they say they are. You are enticing people to link to your post or article with some content that is so good that people would love to link to it! Here is some great information on link bait:

http://www.seobook.com/archives/001792.shtml

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http://xkcd.com/radiation/

http://www.montereybayaquarium.org/cr/cr_seafoodwatch/download.aspx

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Tactic 14: Finding Broken Links For Others

Believe it or not helping others is an excellent way to get a quality link to your website. In order to do this you will need Xenu Link Sleuth a free program where you can run sitemap checks on websites. So lets say there is a site you really want a link from and you run the program to try to find something missing from their site. You run your program and find one. What I would do is write a really good article about whatever the broken link is to and contact the webmaster showing them that the link is broken on their website. 9 times out of 10 they will thank you for it and this is where you can post an article on your website or blog and ask them if they wouldn't mind switching their broken link to your site.

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Tactic 15: Press Releases Press releases are great and a lot of online marketers or online businesses in general overlook these. When you write a press release make sure you use the correct format and don't make it self promotional. If you make the press release just a blatant self promotion don't be surprised when it gets rejected. You can use PRweb.com which is costly at $300 a press release. What I tend to do is sign up for their newsletter and when they have a half off sale jump on it. However, you can use people on forums, fiverr.com, ect. that have pro accounts at some of the bigger press release websites. This not only minimizes you having to pay a monthly rate, but they do the submissions for you and you can focus your time elsewhere. For the love of god though, make sure your press releases have some value to them!

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Tactic 16: Create eBooks Creating an eBook is easy. Don't make the mistake of having someone write a bunch of rehashed bullshit that people won't find valuable. There has to be value in your eBook or people won't read it. There are number of tactics in which you can use for this: Write a 100 page eBook and giveaway the first couple chapters. At the very end of it provide a link where they can purchase the entire eBook. Write a WSO for the Warrior Forum and sell your eBook for cheap. Don't make the mistake of asking $50 dollars for a 100 page eBook. I tend to keep them very cheap and jam pack them with value people will love. Enter a forum assuming it's not internet marketing related and pay to put your eBook there. This is a great way to get exposure and make some extra money. Freebies. Everyone seems to do these offer a freebie to sign up to your email list. Just make sure it's a good freebie and not something lame.

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Tactic 17: Solo Ads or Adswaps These are awesome and really a great way to build your list. Be cautioned though on adswaps because a lot of people just spam the living crap out of their email list. I never buy Adswaps because you never know the quality of traffic you are going to receive. A better way to go about is to use your connections you have met through guest blogging, blog commenting, ect. These are trusted blogs and you know they have a loyal readership.

Solo ads on the other hand are fantastic. I actually joined the Skype Traffic Ninja Playbook group and it was well worth it (as well as purchased the playbook). Basically, you join events where you have to send a number of clicks. These clicks you can buy from reputable vendors in groups. Unless you have a massive list and want to send out a broadcast to your subscribers. When I first started doing solo ads I was pretty lost. I purchased a book and joined a private group on Facebook. There you are going to enter a click event (start small) and then have a squeeze page, a freebie, and a description, and title for the event you join. The event owner often provides payouts via Paypal for the top user clicks, conversions, ect. So not only are you growing your list, and building traffic you can always win

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money to reinvest in your online business. Not to mention you can download a program that makes it easy to start up your own events, as well. If you're going to host with the Skype Ninja Guide software I would highly recommend you check out this software. You can start your own events and grow your email marketing list quickly. It's been said the money is in the list, but honestly it's what you do with the list that makes it worth your while. You can easily grow your list to several thousands within a week or month. How is that for a nice residual income stream? **Please note that you'll need to have an Aweber account to manage your email marketing list. Over time this is a tried and tested approach that still works very effectively.

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Tactic 18: Content Marketing Content marketing isn't really a new concept. This means of marketing has been used for centuries. In order to do content marketing correctly your going to have to put out a powerful informative guide, pamphlet, brochure, eBook, ect. For example, Jello puts out free recipe guides every year. They give you all kinds of recipes which you can make with their product. So remember the key on content marketing is to offer something of value without a blatant sales pitch. This could be in the form of an eBook, special private access site, ect. Just be creative when you use the tactic of content marketing. This is one of the most powerful tactics advanced online marketers use. Here is a good example from Old Spice:

View the video here.

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Tactic 19: Social Bookmarking People commonly get the tactic of social bookmarking confused. For instance, I see services that use some auto program that submits your url to 250 bookmarking sites. Seriously, is that how you want to use social bookmarking? Google just see's that as spam. It's better to use a number of social bookmarking sites (say 5-7) and ignore the rest of them. Make sure you take the time to fill out your author bio, and for the love of god participate with other people. Don't just drop all your links to your blog and website and expect people to start voting on your content. It takes time and you have to engage with people on these social bookmarking sites. Remember the 80/20 rule and share their content 80% of the time and 20% yours. Here Are Some Good Social Bookmarking Sites: http://www.pinterest.com/ http://www.reddit.com/ http://www.stumbleupon.com/ http://www.delicious.com/ http://www.digg.com/ http://www.slashdot.org/ http://www.diigo.com/ http://www.dzone.com/ http://buddymarks.com/ http://www.buzzfeed.com/

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Tactic 20: Forums (Niche Related) I know I told you forum signatures really are seen as spam, but lets say there is a forum that you really want a link from. I would go in and leave quality comments, answer questions, ect. Once you get up to 50 or so post make sure you add a link to your website under your profile (NOT YOUR SIG). Remember that the more and more links you have from one website doesn't help you as much. Having one link is ideal, not on multiple pages. Now, I know I said forum profile links are useless and the way that a lot of people go about it is wrong. But, if you are actively participating there and your website or blog isn't a self promotion affiliate site this can be a good way to bring in some traffic and help yourself in the search engines. Just remember don't take it to an extreme, because like everything to much of a good thing isn't good. Did you know to much water can kill you? Not to mention if you see a topic that is asked over and over again you should create a high quality article on your website or blog. This is a great way to come up with ideas for content for your sites, as well. Don't be a bonehead and answer the question with a link to your site. Lot's of moderators will ban your account if they see you doing this. So what should you put in your signature? Clearly, link them to your eBooks that are hosted on that forum website. Not an external link linking to your eBook. So if you don't have an eBook, but have a service on that forum you could put that in your signature. Just make sure you don't violate and their TOS. Contact the moderators if you have questions. It's well worth it rather than risking getting your account banned. Bonus Tip Also, another tactic which a lot of people don't use is going around from a couple design forums and asking for critiques in the correct section of the forum. This will build a backlink to your site in a non spammy way. You will get lots of feedback on your website, as well.

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Chapter 5: Your Site Has Been Slapped All to common I will look around the forums when Google rolls out an new update. You will see post after post about people that don't know what happen to their rankings in Google. The first thing you need to do is don't over react. Google has a weird way of sorting things out without you really doing anything. In fact, make sure you wait a couple weeks before you do anything drastic to your website or blog. So a couple weeks have went by and you still have no clue what is wrong with your site. Make sure you go to Google and type in "site:yourdomain.com". If your site shows up at least your not deindexed, which is a massive problem (if you are not showing up). Provided your content still shows up on Google you are probably down but not out. Here is a checklist of things you need to do: Webmaster Tools If you haven't already setup your webmaster tools in Google then you need to do it. This is by far the best way to monitor issues that could be problematic for your website or blog. Rather than me showing you how to setup your webmaster tools on Google I will just provide a link showing you step by step instructions on how to do this. Under the products link click on webmaster tool. Your going to look for something that says "health" and then crawl errors. If you see a 100's of crawl errors than more than likely this is a big problem. What the 404 error message is, is broken links that no longer exist. Google hates this and when they see them they assume it's a site no one works on or doesn't care about. You are going to have to 301 redirect them. You can use a 301 redirect plugin for Wordpress or you can log into your cPanel with your hosting and find the correct spot and click "redirect urls". This could be different depending on the hosting that you are using. I will provide a video to show you exactly how to do it. You can view the 301 video here. Now, don't leave everything up to thinking it's fixed without manually checking the broken links. If you are in webmaster tools make sure you click on each one and "mark it as fixed" If it's not fixed then you will be notif ied of it again, once Google crawls your site again. Just make sure it's taken care of!

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After 2 weeks or so if this was the issue you will see your rankings start to come back and you know that was the problem that caused a loss of rankings. Keep an eye on these 404 errors from time to time so that you don't have to fix a ton of them at once and wait for your rankings to return.

Copyscape Run your sitemaps through Copyscape. If you see your content is being stolen left and write Google could deem your site as a low value one. Possibly people have stolen your content sent it to article directories, posted it on their blogs, ect. In order to clean up this mess you will need to send out a DMCA take down notice to the web hosting provider. You can find out who is hosting the website by going to whoishostingthis.com. This will show you the host that the person is using and you will need to contact the legal department and send out a DMCA take down notice. I have done this many times over the years and while it's a pain in the ass it's really worth it to check every couple months so you don't have to take 2-3 weeks out of your time to manually hunt all the content scrapers down and send out notices. I have attached a document here so you can download it. Just make sure you change the needed data to meet your needs. Broken Links Sites that are outgoing on your site should be active at all times. Make sure they are not dodgy links linking to porn, pharmacy, gambling or anything that you feel could be in a bad neighborhood. There is a plugin for Wordpress which is called "Broken Link Checker". You can install this plugin and make sure you fix any errors on your site that it finds. You don't want to ignore these broken links as Google hates it and it really pisses people off when they click on a link that is no longer there. If you don't want to install a plugin or are not using Wordpress then you should get Xenu Link Sleuth. Don't worry it's 100% free an useful tool to have installed on your computer.

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One subscription I highly recommend is SEOmoz pro because you can setup campaigns and their bot (Roger) will crawl your site and look for anything that could be problematic. Really, a great investment if you are serious about your online business. Here is an example of the crawl errors feature in SEOmoz.org:

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Chapter 6: Promoting Good Affiliate Products Don't just promote anything and everything! Remember if you are going to be promoting a product or service on your website or blog you need to make sure you test it out first. If it's a piece of shit, then don't promote it. If you Google it and find out people are stating that it's a scam or worthless buy then it would make no sense to promote that program. Furthermore, if you take the time to promote a crappy product people will remember that and won't be likely to buy anything from you in the future. Your goal should be to provide a massive amount of value without sacrif icing your creditability. So many online marketers get this wrong and just think what is going to pay me the most money. To be honest would you rather sell crap that people ask for refunds on or promote something you stand by and use yourself? It's about building a longterm business online that people will come to know and respect. Remember you have to earn your respect or don't be surprised when people get upset with you for promoting something that you know wasn't worth a dime. Bad Affiliate Managers This brings me to my next part. Do you have a good affiliate manager for your product or service. I have worked with tons of them over the years and to put it honestly some of them could care less on whether or not I existed. Make sure you contact them before hand and make sure they have tracking software where you can monitor where people are coming from and converting. Several years back I had a huge problem with an affiliate manager that would always reverse my sales. Over time I grew suspicious of them and decided to have one of my buddies test out their system for me. He did everything within their TOS and we tracked it. I showed the commission and wanted to see what would happen next. The next thing I knew was this unethical affiliate just "corrected" it and I was duped for my commission. I called them on the phone and asked why this one was corrected. They made up a complete bullshit answer saying the user cancelled their account. Well, little did they know I knew the person and showed them that it was active with

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screeenshots and everything. Did they make it right yes and they apologized for the mistake, but I lost my trust in them. If I hadn't taken the time to contact them and proved to them that they were wrong, what do you think they were doing with other commissions? Good Affiliate Managers On the contrary, I have had a lot of success with excellent affiliate managers that took care of stuff in a timely manner. They helped with ideas on how we could get more conversions, sponsored contest, squeeze page, landing pages, lightbox popups, and treated me the way a business partner should treat you. For me, I will work with someone as long as they are willing to help out somewhat and establish a good business relationship with me. Don't be afraid to ask for higher commissions once you start selling more and more of their products. I have a number of affiliate programs that pay me double the entry commission and I even get paid more frequently, as I am a power affiliate with them. Once you have a good business relationship with them start building your tier 2 affiliate programs where people can promote the same product but you get a cut of what they sell. For instance, you can leverage your fact that they can get paid more then the entry commission rate if they sign up under you. It really is great to have several tier 2 affiliates under your wing for your products and services you are promoting. Keep It In Your Hands From time to time affiliate managers will change ownership and sometimes when they do that their affiliate system goes down the drain. When this happens it's great to have it on your hands so that you can switch to another affiliate program. Remember businesses are always changing and just because someone has a squeaky clean image doesn't mean they can't fall apart.

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Chapter 7 - Implementing This takes careful planning you want to do it slowly and consistently. Don't make the mistake of doing a ton of techniques all once and then nothing for a month. Instead do an action a day or every other day. You need to commit to it and if you can't do that you won't get the results you desire. Remember SEO takes time and you have to stay with it. It's been known that your SEO could take 1-3 months before you start to see movements in Google. If your site is dancing around some you're doing something correctly. It's been said that 90% of the people that read a book don't take any action; make sure you utilize these steps and your blog or websites traffic will thank you. Below are examples of work weeks that nearly anyone can do:

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Please note you should be using social media (I recommend Hootsuite) to share your content and others content. I can't stress the importance of sharing others content. Remember the 80/20 rule. Your going to share 80% their content and 20% yours. Also, make sure you are syndicating your content every day or every couple days. I use Blogengage and various other rss syndication sites in this ebook. Just stick with it and keep a steady stream of links coming to your site or blog. To make the process easier and if you have the funds you can easily outsource a lot of the work in order to get your weekly task done easier. Just make sure you look at whoever you hire from oDesk, fiverr.com, ect. I keep my connections and work a lot with people that do a great job. Remember to go back and read Chapter 3 to show you the link building tactics you should avoid! Keep networking with people and expand your reach with any tactics you use. Follow blog comments and leave more quality comments. It's all about networking and you have to keep doing it in order to grow your network. ***Make sure you go back and read Chapter 3 again. You should be mixing up your anchor text in a natural way. Do what your competitors are doing, but just slightly better.

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Your Website or Blog Please please make sure you have done your research and know your competitors and know what you are up against. Half the battle is just knowing the playing field. Remember you need to keep adding to your site and make sure it's quality content. The more you can add the better. If you can only do 1 article a week for your website then that's fine, but make sure whatever you do your doing consistently. You can even go to MyBlogGuest.com and start a thread asking for guest post (run them through Copyscape; some people submit crap). Have a list of topics you want articles on and edit them to your liking. Not everyone of your articles has to be SEO optimized. In fact, on my site about 10% of mine are. Cornerstone content is basically just an article on your site which are SEO friendly and have lots of value to them. The other content should just be good quality content. Lots of people try to be too perfect on stuff and get pissed off and quit. Believe me it takes time and motivation to build a website or blog that makes residual income. If your mentality is I don't want to work on my site and just looking for the golden nugget that will make me millions keep spending your money on those $49.99 eBooks that promise you everything in the world. Seriously, take everything you have learned in this eBook and put it into action. You will be surprised on how my link building can help you and you won't ever have to stress about algorithm updates. Half the battle is getting started and you have all the resources you need to do it right. Now remember what you have learned in this eBook and actually be the 10% that put it into action. In order to fund your online ventures and starting from square one can be tough. However, one thing I have learned over the years is always have side projects going. For instance, you can buy the genesis framework theme, design website for local business. If you want to follow the steps in this guide you could even Google local markets in your area and contact them. Tell them you can get them listed higher in the search engines. Make sure you have contracts and everything written out, just so you protect yourself.

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Aside from that I do a lot of writing for people on the side and good quality content is in high demand. Let's say you are really good with Photoshop; you can offer services to people that way, too. Just keep in mind you need to have lots of ongoing projects at once and these little side jobs can easily fund your online ventures. I got so frustrated after reading book after book that wasn't really looking out for your best interest so I took the time to write a HIGH QUALITY eBook. I want to see you succeed and would love to receive emails saying "wow I followed your tactics and it changed my entire online business!" I can say with 100% confidence that this is the best eBook you ever spent money on!

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Resources SEOmoz.org. The best SEO tool you can use by far. I use this, experienced SEO's use this, and it gives you a huge upper hand on your competitors. They have great videos, guides, ect. There are so many useful tools you can use there and the best part is they have a $1 a month trial. Just make sure you sign up for it by clicking here and if you decide you don't want it just cancel your membership before 30 days (so you won't be billed). BlogEngage.com. I can't speak more highly of any other paid rss syndication website on the net. I have been a member for quite some time. What I love is they syndicate your content to their network once you put in your rss feed. You never have to worry about manually syndicating your content. MyBlogGuest.com. The Mecca of all guest posting networks. I do have a pro account here, but their free service is awesome too. Really a great place to streamline the process of guest posting. Make sure you check the blogs you will be guest posting on. I have seen a number of crappy ones, but then again I have found some awesome ones (run them through SEOmoz.org). Also, you can submit infographics to their site, as well. Odesk. My favorite outsourcing platform. It's well designed, easy to manage, and I have met lots of excellent workers on there. Just make sure you check out their feedback before hiring anyone. Also, I tend to start people with smaller task before hiring them for bigger jobs. You can hire people to write, develop tools, themes, Wordpress work, ect. A goldmine for finding people seeking work. Also, if you run a service it might be worth your time to bid on jobs there, as well. Hootsuite. Great social media management website. You can manage all of your online profiles in one place. It makes it so much easier to schedule tweets, wall post, ect. Make sure you add this to your arsenal if you are not using it already. One of the best things you can buy for $10 a month! Xenu's Link Sleuth. Completely free software that you can check websites sitemaps for broken links. As mentioned in this ebook you can even run sites you want links from in hopes of getting a juicy backlink. Did I mention it's 100% free!

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Fiverr.com. Hire people to do anything you want from ebooks, infographics, keyword research, ect. DON'T HIRE THEM FOR LINK BUILDING! They suck! I have hired people to make videos, logos, voice overs, press release submissions, ect. The possibilities are endless. Everything is for 5 freaking dollars! Skype Ninja Playbook. Forget everything you learned about adswaps. Lots and lots of them are pure junk on the forums; I have tried and tested this. Half the time you never know what list people are sending your emails out to. Skype Ninja Playbook is one of the best ways to grow your list by far! Genesis Framework. This is by far the best framework for Wordpress that you can own. I personally own a developer license and have tons of child themes to go along with it. The investment is worth it 100 fold and you can use them to do clients sites for 2,000 a piece and use them on your niche related websites and blogs. The Wordpress Classroom. If your completely new to Wordpress this course can teach you everything you need to know about using Wordpress from square one. It's completely hands on and has lots of valuable information inside! Skype Ninja Software. This is a great investment for growing your list quickly. Many online marketers take part in adswaps which really don't produce results as effectively as this software will. Aweber. Obviously, you need an email service in order to maintain your list, send out broadcast and keep in touch with your subscribers. This is by far the easiest and most reliable email management tool that millions of online marketers use. They have awesome video tutorials that show you everything you need to get your email marketing campaigns up and running. Are you still confused after reading this guide? I crammed a lot of information in this eBook and you might want to read it 2-3 times, just to get a clear understanding of how to better your online business. I can offer you a 500+ review of your website or blog. This will include anything I see that you could improve upon and get your site on track. There are many SEO's that charge 500 dollars for a email consultations, but I can do one for just $150. This will include my personal thoughts and strategies you should be implementing on your website or blog.

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If you feel the need to call me and talk to me personally, I can talk to you on Skype for $125 for a half hour and $250 for an entire hour. I can guarantee this will be the best consultation you have ever spent money on. You can ask me anything seo, affiliate marketing related. I will do my very best to help you any way I can.

Because I want you to get started off right and have a ton of experience working with web hosting I would love to invite you to sign up for tier 2 with WebHostingHub.com. I can pay you $125 per sale. If you were to sign up as an "Average Joe" they wouldn't start you that high, so make sure you jump on it. It's a nice little income stream. That's right you sell a 4 dollar a month web hosting package and you will receive $125 in commissions.

My businessâ&#x20AC;&#x2122;s site is http://www.deaddogdesign.net and you can read my blog which is found at http://guestpost.deaddogdesign.net/ (where I do also offer a guest posting service). Thanks so much for reading this eBook and would encourage you send me an email to garen@deaddogdesign.net :)

64 - http://www.deaddogdesign.net ÂŠ 2013

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