SPORPH_Portfolio by BAD . built by associative data

// S P O R P H

SPORPH is an integrated design and fabrication practice which employs advanced digital tools and fabrication techniques in a territory between interior spaces, temporary built spaces and industrial product design. SPORPH follows a process of rigorous investigation in materiality and advanced techniques in fabrication and craft to inform each individual project, with the aim of creating environments and products which invite engagement and enhance user experience. As such, SPORPH works across scales and pursues digital and material mediums in a practice that blends art with architecture and engineering. SPORPH uses each project as a way to explore and expand the emerging craft of digital fabrication, generative modeling and coding towards more intelligent design. In parallel, SPORPH utilizes the capacity of material, geometry and performance collectively to produce integrative design solutions.

LEADERSHIP

//MANAGEMENT Ali Basbous | SPORPH co-founder

Carmelo Zappulla | SPORPH co-founder

A Lebanese, Canadian Architect living between Barcelona and Beirut, Ali holds a Master’s Degree in Advanced Architectural Design from the Institute of Advanced Architecture of Cataluña (IaaC) in Barcelona, Spain.

Zappulla studied architecture at the Università degli Studi di Palermo, graduating with Honors and special mention, and holds a PhD (European Mention) with Honors from Universidad Politécnica de Catalunya, Barcelona.

Ali’s global experience in innovative design strategies have been awarded many internationally celebrated prizes. Prior to founding SPORPH., Ali held key positions at prominent design practices including JDS Architects (Brussels, Copenhagen), NBBJ (Shanghai, Seattle) and Raphael Vinoly Architects (New York) among others.

He is currently Faculty member at IAAC (Instituto de Arquitectura Avanzada de Catalunya), he is the director of the Master in Experiential design at LCI Barcelona, and at IED (Istituto Europeo di Design), he was for 7 years the director of the Master’s Degree program. He collaborates with international architectural schools and institutions, including Strathclyde University, WSA (The Welsh School of Architecture), the Department of Architecture at Cardiff University, Wales, Uk. Moreover, he is member of Giras-Tec, international research group architecture and society, Barcelona School of Architecture, UPC, Spain.

Ali’s work is guided by a vigorous interrogation of the relationship between social interaction and advanced technologies; the objective being an integration of research, society and architectural application during the design process. To this end, Ali employs progressive computational modeling and design software to generate evolutionary architectural forms that can respond to contemporary culture, economics and industry. Ali pursues associative design strategies in order to find intelligent solutions for constantly shifting paradigms in architecture and urbanism as well as a synthesis between design and the user. His experience in translating natural systems and data associativity, ranging from sustainable issues to practical diagrammatic programming enables him to generate precise definitions to acquire pioneering designs. During his design process, he studies and analyses new social patterns, economic and cultural trends, and conceives accordingly. His design transcends the present to foresee future lifestyles. With close to 20 years of Global practice, Ali has a deep understanding of local cultures and clients. During his professional practice the firms he collaborated with have won several competitions and awards on major landmark projects.

His work has been exhibited at the Biennale in Venice, during the 12th International Architecture Exhibition, at MAXXI, Rome, at Eme3, Barcelona, Europan 8, Oslo. His publications include scientific articles published by Routledge and projects published in Future, Il Sole 24 ore, LA Vanguardia, Blueprint, Materia, Frame, Dezeen, Domus, in the books Architect’s notebook and Architectural process 2014 by Damdi Publishing co, among others.

// S P O R P H O F W O R K

/ INTERIOR DESIGN / INDUSTRIAL DESIGN / DIGITAL FABRICATION / PROGRESSIVE DESIGN / COMPUTATIONAL DESIGN / SPECIALIZED CONSTRUCTION TECHNIQUES

// S P O R P H / / RESIDENTIAL

SPORPH /

CITADELLE 36

LOCATION TYPE PROGRAM SIZE YEAR STATUS TEAM

Located in one of the most luxurious neighborhoods, the 600 m2 apartment in CITADELLE, has 360 degree views to the Mediterranean Sea, the ever so high mountains, and the whole urbanized Beirut city. Being on the 36th floor, with unlimited views to all of Beirut and Lebanon’s intricate beauty, created a dreamy effect, that only steered the inspiration towards the highly admired Roman sculptures. The truly fascinating folds, twists and curvy turns in these sculptures were Godly, create a pattern that can never repeat itself.

CONCEPT STRATEGIES AND TECHNIQUES

FLOOR PATTERNING CONCEPT

FLOOR CLADDING CONCEPT

WIND FLOW DIRECTION

White washed OAK A=23,40

SALVATORI CREMA D'ORCIA a=5,15m2

SALVATORI LIGHT TRAVERTINE a=5,12m2

SALVATORI PIETRA D'AVOLA a=9,80 m2

WOOD: 50% WHITE OAK 30% OAK 20% WALNUT a=17,85m2

LAYOUT L ILIVING V I N GAREA ARE A L AYO U T

NEOLITH a=37,75m2

01 MAJLES

02 LOUNGE

WOOD PARQUET A=23,40

P R I VAT E STO RAG E

NEOLITH a=5,56 m2

03 DINING

TV & FIREPLACE

Fire place + TV

WOOD: 50% WHITE OAK 30% OAK 20% WALNUT a=17,85m2

SALVATORI BIANCO CARRARA a=10,37m2

NEOLITH a=8,20m2

1020 mm 3200 mm

pivot

SALVATORI GRIS DU MARAIS a=6,70 m2

WALNUT WOOD a=41,20m2

pivot

P 26 pivot

1587 mm 3200 mm

1607 mm 3200 mm

pivot

1000 mm 3200 mm

Living room A=184,25m2

WC 1 A=2,40m2

sliding

Salvatori pietra D'Avola: 9,80 m2 Play room

swing

PROJECT /

WC 3

sliding

P 24

2540 mm 3200 mm

swing

P 23

900 mm 3200 mm

swing

P 22

security

Lobby A=12,38m2

CITADELLE - APARTMENT

Maid A=6,24m2

BEIRUT, LEBANON pivot

Salvatori Bianco carrara : 10,37 m2

Wood Walnut : 41,20 m2

swing

sliding

Wood paruqet : 25,30 m2

folding

2010 mm 3200 mm

Salvatori Grigio versilia : 2,40 m2

Maid A=2,98m2

P 25

1000 mm 3200 mm

1400 mm 3200 mm

Salvatori Crema D'Orica : 5,15 m2

1300 mm 3200 mm

WC 7 A=2,98m2

900 mm 2100 mm

P 27

Entrance A=13,30m2

NOTES

Wood mix : 36,30 m2

850 mm 3200 mm

ENTRANCE

WC 2 A=5,15m2

LEGEND

Neolith : 340,00 m2

swing

1160 mm 3200 mm

Guest bedroom A=23,40m2

Storage A=4,05m2

850 mm 3200 mm

1000 mm 3200 mm

DRAWING /

Built by Associative Data FLOOR PLAN

STAGE / BAD. BEIRUT

BAD. DUBLIN

BAD. BARCELONA

FLOOR CONFIGURATION STRATEGIES

FACE TO FACE SEATING

DISTRIBUTED SEATING

CEILING CONFIGURATION STRATEGIES

COLLECTED SEATING

LONGITUDINAL ELEVATION

CONFIGURATION 01

CONFIGURATION 02

CONFIGURATION 03

FULL HOUSE PLAN

LIVING AREA

BALCONY

BEDROOM 1

BEDROOM 2

KITCHEN KID’S BEDROOM

FAMILY ROOM MASTER BEDROOM

// S P O R P H / / FOOD + BEVERAGE

SPORPH /

ALKIMIA RESTAURANT

LOCATION TYPE PROGRAM SIZE

Barcelona | Spain Interior Design Commission Restaurant 500 SQM

YEAR

2016

STATUS

Built

TEAM

The restaurant is located in the city center of Barcelona, on the main floor of a modernist building (dating back to 1864) left unoccupied for 40 years. The project design has been carried out taking into consideration two elements: the pre-existing architectural context (including its old patina and typology) and the specific gastronomic offer of the Michelinstarred restaurant Alkimia (which is 80% based on fish). The restaurant Alkimia has been conceived of as a continuous scenography fostering a seamless sensory experience. The different parts of this scenography feature sea life-inspired skins, art installations and custom-made furniture which establish a unique relationship with the surrounding space. Nothing is forever, everything is custom-made. In order to preserve the existing architecture, neither structural interventions nor permanent transformation of the context have been proposed. Even the old patina on the walls has been kept. Overall, the project is based on a dialogue between digital fabrication and craftsmanship. The project has essentially aimed at: 1. establishing a meaningful relationship between the architectural context and the new design 2. safeguarding the existing architectural context 3. generating a sensory path where customers are wrapped by flavours, fragrances, and all sorts of perceptions which are an essential part of the ‘Alkimia experience’ 4. matching the project requests with the quality of the existing context: for instance, designing 2 dining spaces (Alkimia and Alkimia Un-plugged) separated by a flexible partition

SPORPH /

ZENZOO

LOCATION TYPE PROGRAM SIZE

Dubai | UAE Interior Design Commission Bar 200 SQM

YEAR

2018

STATUS

Built

TEAM

Zenzoo represents a fun destination for a refreshing and entertaining break. Their signature bubble tea is obtained with aromatized tapioca balls and attracts loads of customers eager to enjoy a playful and tasty tea drinking experience. The goal with this project was to express the cheerful character of Zenzoo through a pleasant interior design that would recall the core values of the brand. The main inspirations were the tapioca balls, neon signs, stickers and the stylized emojis that are so typical of the Zenzoo brand. The reimagined the tapioca balls of the bubbletea as superballs, are a blend together and form the most iconic pieces of furniture, such as the service counters and also the benches, seats and tables on the back of the space. The neon signs spread throughout the store allow the visitor to be guided through the space while communicating the messages and visual references of the brand, enhacing the playfulness of the dining space together with the stickers and the emojis, inserted in an array of infinity mirror on the background wall.

Straws and Napkin Space

Tea Flavours Space

3 First Layers

Working Space

Empty Spaces for Storage and Refrigirator

390 Pre-Fabricated Wood In 53 Levels

// S P O R P H / / R E TA I L

SPORPH /

24 KILATES SHOP

LOCATION TYPE PROGRAM SIZE

Bangkok | Thailand Interior Design Commission Restaurant 58 SQM

YEAR

2015

STATUS

Built

TEAM

Since 2005, the company 24 Kilates has been changing the street art fashion scene. Kilates is not just a common clothing shop, but also a place where clothes are carefully selected and presented as precious art pieces. The name of the brand is already suggestive of its philosophy, as 24-carat gold is the purest and most valued material to be found in the store. The brand is known worldwide for its large selection of original and eye-catching sneakers. These shoes allow customers to fully express themselves and manifest their individuality. We created the interior design of the company’s Bangkok shop, which is renowned for its selection of special edition shoes of acclaimed brands such as: Nike, Adidas, Diadora, Puma. The interior looks like an exclusive treasury filled with safes and safety boxes. The main installation of the interior recalls the doors of a safe and features the logo of the brand. Shoes are arranged in lockers which have different configurations and structures. This helps hide products from customers’ view for a while, which invites customers to discover products. All this confers further magic and uniqueness to the items exhibited. The project features two areas. The golden one, which recalls the name of the company, hosts the showroom, in which products are shown. In the other area, customers can try the shoes they have previously selected in the golden area. This area, occasionally, also features music events and DJs’ performances.The whole interior is in gold and black. These two contrasting colors have a great impact on the customers, as they are associated with luxury and exclusivity.

SPORPH /

PRESENTED BY/ CREP PROTECT

LOCATION TYPE PROGRAM SIZE

London | UK Interior Design Commission Shoe Shop 160 SQM

YEAR

2017

STATUS

Built

TEAM

Ali Basbous | Carmelo Zappulla | Nacho Toribio | Onion Lab | Andrea Cincotta

The CREP Protect brand has revolutionised the sneaker care industry. Their London shop will feature two areas: the first one is an urban-culture inspired trainers store, called ‘presented by’, and the second one is a high-tech CREP trainers care area. A central feature of the project is its attention for ‘circular economy’, here represented by the use of recycling methodologies like LEAN and CRADLE TO CRADLE. The shop’s project is based on ‘design-for-dismantling’ techniques, which employ ‘passport materials’ and recovery paths. The so-called ‘sneaker movement’ combines technology, fashion, sports, urban culture and design, and the store aims to reflect all of these aspects. Now a central and widespread element of urban life, sneakers have shaped, among other things, hip-hop culture and urban sports, like skateboarding. The Presented By / CREP store consists of two areas. 1. The first is the ‘ultimate London sneaker store’, offering limited edition, rare and some of the most exclusive collectables in the world. In this area, three hallmarks of the British urban landscape/culture fit together: skate-parks, which have inspired the floor design, bricks, a common feature of buildings in Britain, which, assembled diagonally to cover the shop’s walls, make up its wavy surfaces, and neon signs, which are evoked in the installation hanging from the ceiling. Overall, the project consists of a soft grey platform which sustains a wooden brick wall, where the shoes are displayed. 2. In the second area (customisation area) customers find a range of services connected to professional sneaker care, packaging and customisation. The area consists of: A. The counter: on its left part, shoes are customised by the shop personnel, on the right feature a sneakers’ laundry, where customers drop shoes for cleaning and collect them afterwards from glazing lockers, and a conveyor belt. B. The ‘3d mapping kick’: this is a three-dimensional 2,6 m wide Air Max shoe in which the most popular Nike models in the history of the brand are projected using a spectacular animation. C. The ‘thrones’: this is a seating area consisting of wooden cubes, with three lifted seats where customers sit to get the full Crep Protect treatment.

AXONOMETRIC DIAGRAM

00:10”

00:17”

00:25”

00:50”

00:52”

00:58”

01:02”

01:10”

01:20”

01:30”

01:50”

01:52”

01:56”

01:58”

SPORPH /

PRESENTED BY DUBAI MALL

LOCATION TYPE PROGRAM SIZE

Dubai | UAE Interior Design Commission Retail 65 SQM

YEAR

2017

STATUS

Built

TEAM

Drawing inspiration from Venturi and Brown’s “Duck” and “Decorated Shed” building iconography, the design uses the literal form of a shoe as a building envelope for a shoe store. The Venturi effect takes on an advanced technologies and digital tools twist as the digital envelope is contoured and prepared for digital fabrication. Rather than an external aesthetic application of symbolism to the project, the design actually integrates the idea within the interior spaces. While remaining faithful to the core idea of literalist design, the experiential quality of the space is much more ambiguous and tactile. The effect of the space is one of entering into a cavernous space, while the global form clearly indicates the functionality design.

SPORPH /

PRESENTED BY DUBAI MALL

LOCATION TYPE PROGRAM SIZE

Dubai | UAE Interior Design Commission Retail 70 SQM

YEAR

2017

STATUS

Built

TEAM

Ali Basbous | Carmelo Zappulla | Francesco Sacconi | Sebastian Amorelli

Exploring a new paradigm for pop-up stores, the design studies the idea of a mobile shop that has the ability to relocate within a broader retail area. The objective was to produce a formally simple and pragmatic design with rich, complex and detailed flourishes that are implemented through digital design and fabrication strategies. This integrative design approach unifies all functional, aesthetic and experiential factors in a structured and simplistic interior space. The playful variation on the vernacular pop-up design demonstrates a treatment of space that is both decorative and abstract, and offers a new way to embrace but transform familiar form.

SPORPH /

PRESENTED BY DUBAI MALL

LOCATION TYPE PROGRAM SIZE

Dubai | UAE Interior Design Commission Retail 500 SQM

YEAR

2017

STATUS

Built

TEAM

The design for the Dubai Mall shoe store was a study in experimental design using the exploration of a specific fabrication technique known as the contouring system. In advanced fabrication strategies this technique is ubiquitously used as an additive strategy to create form and space. However, in Dubai Mall shoe, the contouring strategy was employed as negative subtraction of space. Assuming the internal shop area as a solid whole, the digital design strategy was to carve out space from the form, utilizing the repetition and patterning created by stacking two shapes of pre-cut pieces designed and calibrated on computational software. The digital language of slotting connections is custom developed so that these nonstandard parts come rapidly, requiring very little structural decision making on site.

SPORPH /

POPUP DUBAI

LOCATION TYPE PROGRAM SIZE

Dubai | UAE Interior Design Commission Retail 70 SQM

YEAR

2018

STATUS

Built

TEAM

The Presented By! brand, together with Crep Protect, represent a go-to destination for sneaker enthusiasts worldwide. The appeal of these brands lies in the urban lifestyle identity, made of contemporary and dynamic shapes resembling the landscapes of metropolitan areas, with the fast-paced living that today’s millennials go through. The store is thus celebrating these values with this pop-up store in the Dubai Mall, a sort of carved box that lures visitors in with attractive colors and lights. Once in, the visitor is welcomed by a cave-like landscape, a topography made of wooden plates held together by a glass-and-steel structure. The sneakers are showcased following a diagonal pattern that shapes the cantilevering shelves in order to optimize the viewing exposition and the lighting conditions for the products, making it a trademark element of the Presented By brand. The clothing items are showcased in dedicated cut-outs made in the topography of the store, optimizing the exhibition space for the visitors and enhancing the retail experience. This concept was so powerful that the client ultimately decided to expand it to full-scale store size, in the same mall, enhancing the cave-like effect with the greater heights.

// S P O R P H / / USER EXPERIENCE

BAD. | Built by Associative Data

MUV

LOCATION TYPE PROGRAM SIZE YEAR STATUS TEAM

SPORPH /

SEAT FLAGSHIP

LOCATION TYPE PROGRAM SIZE

Barcelona | Spain Interior Design Commission Retail 5,000 SQM

YEAR

2015

STATUS

Built

TEAM

When it comes with industrial buildings it becomes crucial to find the balance between the existing context and the new intervention. In our case the project plays a peculiar role in the dialogue between the existing industrial warehouses character and the light, sophisticate and technological proposal. In doing so, the project makes an interpretation of the existing spaces wrapping the interior of the industrial building and redefining their spatiality. A new technological skin pervades the regular geometry of the warehouses generating a new aerodynamic space. This Skin continues outside through the existing opening, producing covered terraces. Moreover, this skin embeds a programmed LED light system that evokes the Sunset colors. People get to the space in the bus stop, a path highlighted with vertical banners bring the visitors to the entrance wherein a reception desk takes place. After the gathering people leave their mobile phone and receive the badge. In this first area a room for security staff takes place together with a cloakroom and a first aid kit room. After the checking in people enter a space surrounded by ‘shipping container city show’. The building-like containers showcase the A-SUV in the bottom part and in the upper part reveals the advertisement. The inclined side of the buildings is mirrored to enhance the visitor perception and therefore showing the top of the cars during the performance. At the same time this specular surface reflects the spectacular sunset panorama. These building are partially translucent, so they act as big lamps during the event emitting and reinforcing the sunset light. The main purpose of the project is inducing a deep sensory experience through light, music and projections. Above, a topographic ceiling generates an attractive, evocative cell, punctuated by the deep music rhythm. All in all, the whole project should be thought of as a welcoming space where the visitors can appreciate a sensorial experience and discover the new cars showcased by SEAT.

VIRTUAL REALITY SECTION

DIAGRAMS AND FUNCTIONS

ECOSYSTEM / CONFIGURATION of 3 Conference + Expo + Workshops

SPORPH /

GOOGLE

LOCATION TYPE PROGRAM SIZE

Dubai | UAE Interior Design Commission Retail 200 SQM

YEAR

2017

STATUS

Built

TEAM

GOOGLE SYMPHONY STAGE is a place that promotes google devices. Instead of proposing a store, we decided to create an unique experience, where the devices are used as a tool of creation. We relate devices with musical experience and symphony. The store became auditorium, a space of music celebration. When user enters to this space, is able to direct the robotic orchestra. Installation interacts with their actions - the ceiling is moving, responding to users control and music frequencies, creating memorable experience. The interior is a modern auditorium based on staircase, where everyone can take place and enjoy the symphony. Installation is created by speakers, that are used to cover the wall, the mini devices - for generate a dynamic topography and the ceiling that reacts with the users. The central stage made of home devices, is a place where the interaction starts.

// S P O R P H / / FA B R I C AT I O N

SPORPH /

LA FURA DELS BAUS

LOCATION TYPE PROGRAM SIZE

Barcelona | Spain Interior Design Commission Office 182 SQM

YEAR

2015

STATUS

Built

TEAM

La Fura dels Baus is a Spanish theatrical group founded in 1979 in Barcelona, known for its commitment to “urban” theatre, use of unusual settings, and elimination of the boundaries between actor and audience, where the latter becomes an essential part of the show. La Fura’s style is so unique that it has become a worldwide recognised theatrical trend. Moreover, the group’s language is so exceptional as to deserve the label of “Furan language”. In the performances of La Fura del Baus one of the most important factors is the human body, seen both in its beauty and ugliness. This office is a biomorphic, pulsating, luminous stomach which digests and metabolises ideas. Herein, boundaries between acting and working are overcome. The project features the insertion of an object within an already existing rectangular room. Overall, the project aims to produce an inner and an exterior space both suitable for meetings, exhibitions, performances and office work. The exterior space is an informal and individual space used as storage room, archive, private meeting room and a space for copy machines.

SPORPH /

M-STORE SOUVENIR

LOCATION TYPE PROGRAM SIZE

Barcelona | Spain Interior Design Commission Store 222 SQM

YEAR

2015

STATUS

Built

TEAM

The store is harbored in a building refurbished by Jean Nouvel. Our assignment: to create an eye-catching M-Store design which changes every six months as well as a display window to state the trade of the company. The concept design aroses in collaboration with the Master of interior design, IED Barcelona. The souvenirs shown on piled rhombuses, in order to lead the visitor through the varied weighted topography-showcase, are the recognition value for the corresponding cities. A map affixed to the wall showcases all certain spots whereabouts Moritz is active all over the world. Therefore, a fibre connects the relevant well-known souvenir with the appropriated locality on the map to make the volume of trade accessible to the customer. For the window a huge “M” is made out of the three different coloured bottles. Beyond that the translucence of the bottle grants the sun to shine through and allows the passing visitors to catch a glimpse of the store.

SPORPH /

M-STORE 2 FACTORY

LOCATION TYPE PROGRAM SIZE

Barcelona | Spain Interior Design Commission Store 122 SQM

YEAR

2013

STATUS

Built

TEAM

Moritz, a beer company based in Barcelona since 1856, when it was founded by French man Louis Moritz Trautmann, returned to business in 2004. Previously, the company had almost been wiped out during the 70’s. Since then the company has gone from strength to strength. Impacting not just on the business landscape but also revitalizing the cultural life of the city. As a result notable examples of industrial and hospitality architecture were recovered. The Velodrome Bar or Moritz Factory, originally served as production centers but are now positioned as a flagship leisure centersin Barcelona. This complex contains not only spaces dedicated to gastronomy but also a concept store in which a diverse selection of products related to the world of culture and design are on offer. Moritz, is actively strengthening it’s ties with the city, carrying out a collaboration with students of the Master in Interior Design of the IED coordinated by Nacho Toribio and Carmelo Zappulla, working in coordination with Chu Uroz, art director of the factory. Students designed a display space according to a brief which is renewed and updated each year. The store offers a selection of products, coordinated with a script that highlights communication with each edition. M-Store 2, pays tribute to classic design. These designs are heirs to the aesthetic values of 19th century’s industrial design. This industrial machine like feel and timelessness, leads us to the world of Steampunk in which the British Victorian and Edwardian appearance, imagery from the industrial revolution is stitched together with early science fiction literature. Creating a fantastical civilization built on a technological discovery based on the power of steam. Drawing on a palette of leather, wood, copper and iron builds an atmosphere accompanied by recovered 19th century Catalan industrial machinery. Mechanical devices highlight areas of the exhibition created by specialist Kinetic Steam Work artists.

SPORPH /

BIRD’S NEST

LOCATION TYPE PROGRAM SIZE YEAR STATUS TEAM

In this research project, Built by Associative Data Research (BADRx) explore the idea of the bird’s nest through the generation of a buildable geometry that is composed of unidirectional components stacked in different geometrical positions. A substructure enabling the bridge component into the entire geometry supports the generated cloud of wooden bars. The entire shading surface is sitting on a grid of vertical columns distributed along the entire façade of the old building. In the course of the presentation, the component will be explored performing as an optimal shading device over the restaurant terrace.

SPORPH /

SMOKE ME FREE

LOCATION TYPE PROGRAM SIZE YEAR STATUS TEAM

In collaboration with BLU, BAD. Built by Associative Data was commissioned to design a small pavilion in an office building in Jeddah, Saudi Arabia. This small addition to a large office park provides an indoor environmentally analyzed and controlled space for those on a smoking break in the allocated area. The pavilion has been carefully studied to orient it in such a way as to provide appropriate shading. The fins serve to both block direct sunlight, and reflect adequate indirect light into the space.

// S P O R P H / / E X H I B I T I O N S . S TA N D S

SPORPH /

T-AURUS COMPUTATIONAL CHAIR

LOCATION TYPE PROGRAM SIZE

Chengdu | China Furniture Booth/Exhibition 200 SQM

YEAR

2018

STATUS

Built

TEAM

Like all sporph products, T-AURUS, is also inspired by life. It starts by studying systems which result in organic morphology and growth, and through computational strategies the natural evolutionary processes are simulated, the product begins to take on a form and performance behavior. The design’s unique process gives T-AURUS the impression of a living organism. Not only does the form follow morphological patterns that exist in Nature, but the form finding itself also follows natural evolutionary processes. The design process affects material distribution and optimization as well. As in nature, where material intelligently reinforces structure to respond to external forces, T-AURUS also distributes material such to both accommodate function, while simultaneously optimizing structure and performance. The result is a product that is both sturdy and aesthetically delicate, with a form that responds to performance while evoking the Nature and life which was the original basis and inspiration of its conception.

SPORPH /

YOTA DEVICES PAVILION MOBILE WORLD CONGRESS

LOCATION TYPE PROGRAM SIZE YEAR STATUS TEAM

Once again, one year after realizing the first Yota Pavillion in 2013, we have been able to successfully produce an immersive experience for the visitors. This year’s industry-defining event, Mobile World Congress, was once again hosted in the Mobile World Capital Barcelona, at two world-class venues, Fira Gran Via and Fira Montjuic. More than 85.000 attendees from over 200 countries were treated to a wealth of learning and networking opportunities, product showcases and announcements, inspiration and innovation. Also this year the main purpose of the booth is inducing a deep sensory experience through light, music and projections. Above, a topographic ceiling generates an attractive, evocative cell, punctuated by the deep music rhythm. Below, an eroded landscape dialogues with the ceiling. This techno landscape has two different natures: 1. Inside it is made of a series of ribbons and it is smooth, clear and sensual. It embodies all the needs of the Pavilion through simples ribbons deformations: size increasing for encapsulating the devices or size reduction for integrating the projection areas. Moreover this landscape covers the functional areas such as: technical rooms and two meeting rooms. 2. Outside it is the result of the erosion. A dark dotted surface whose pattern allows to perceive the mesmerizing light effects of the inside. All in all, the whole project should be thought of as a welcoming plaza where the visitors can appreciate a sensorial experience and discover the new products showcased by Yota Devices.

SPORPH /

YOTA DEVICES PAVILION MOBILE WORLD CONGRESS

LOCATION TYPE PROGRAM SIZE YEAR STATUS TEAM

In 2013, at the Mobile World Congress (the world’s largest fair of mobile industry), visitors could see the Yota Devices Pavilion, where the Russian company Yota Devices presented YotaPhone – the first Android phone with a liquid crystal display (LCD) and a paper display (EPD). The company also presented its new LTE modems and routers. The purpose of the booth is twofold: to exhibit these innovative products and also induce a deep sensory experience. The Yota Pavilion Project aims to generate an artificial tech-scape which integrates several levels of design. This artificial landscape regulates the circulation of the visitors through a system of thin bars. The whole project should be thought of as a permeable, interactive sculpture, which consists of arrays of thin tubes with hanging capsules containing devices. By exploring the sculpture, users will be able to walk around and explore the products presented by Yota. During this experience the visitors will be hypnotised by synchronized lights, sounds and colours, which produce a closely enveloping atmosphere.

// S P O R P H / / ART

SPORPH /

PLETHORA

LOCATION TYPE PROGRAM SIZE YEAR STATUS TEAM

BAD. Built by Associative Data in collaboration with Jorge Rogriguez-Gerada designed a new sculpture design. “Plethora” wins the International Public Art Competition in San Antonio,Texas. “Plethora”, a 60 foot tall monument to culture and the future by Barcelona, Spain based artist Jorge Rodriguez-Gerada, has won the San Antonio Tricentennial Artwork Competition. The aluminum sculpture of a woman’s face was chosen among 100 local and international entries to commemorate San Antonio’s 300th Anniversary and will be built by May 2018 at the San Pedro Creek Plaza which forms part of the first phase of the San Pedro Creek Improvements Project designed by Muñoz & Co and managed by the San Antonio River Authority. “Plethora” is a collaborative effort between Jorge Rodriguez-Gerada’s studio, Arup Engineering Group – world renowned engineers responsible for some of the world’s most inspiring constructions, This collaboration brings the project to life and makes “Plethora” feasible through the use of digital design and analysis technologies as well as advanced digital fabrication techniques. Plethora emerges as a fusion of multiple significant links that conform the history of San Antonio and the elements that have manifested the cultural identity of generations.

SPORPH /

CONNECTION

LOCATION TYPE PROGRAM SIZE YEAR STATUS TEAM

Beirut | Lebanon Art Mural 1000 SQM 2017 Painted Ali Basbous | Jorge Rogriguez-Gerada | Noor Hajj

Beirut Digital District commissioned the artist Jorge Rodríguez-Gerada, in collaboration with BAD. Built by Associative Data, to paint a mural in the district of Bachoura on a building that bears the marks of war and awaits to be re-built in Beirut, Lebanon. Many societies have been shadowed lately by wars and conflicts, putting a tremendous weight on children’s education and future. Gerada’s concepts have been long driven by social parameters. Titled ‘Connection’ the mural portrays a young boy exploring an Arduino board, alluding to the essential need for innovation and education in building a better future for the society. After the conflicts that have violently marked the city of Beirut, and with Bachoura being once the front line of the devastating 1975 Civil war, the area is now being brought back to life by Beirut Digital District. Beirut is witnessing an incredible and hopeful metamorphosis.

PUBLICATIONS + AWARDS ALL TIME

SBID INTERNATIONAL DESIGN AWARD ALKIMIA RESTAURANT 2017

FIRST PRIZE | INARCH BEST RESTAURANT DESIGN ALKIMIA RESTAURANT 2017

FINALIST | FX AWARDS PRESENTED BY | CREP PROJECT STORE 2017

FIRST PRIZE | ONU DOME NATIONAL COMPETITION EXHIBITION SPACE 2017

EDGE AWARD | EXHIBITOR’S MAGAZINE DESIGN AWARDS YOTA PHONE PAVILION 2014

FIRST PRIZE | NEW ITALIAN BLOOD YOUNG ITALIAN ARCHITECT OF THE YEAR 2011

FIRST PRIZE | AEROSPACE COMPETITION MASTERPLAN 2017

SPECIAL MENTION | VELENCIA CREA COMPETITION MODAFAD 2010

FIRST PRIZE | KOREAN UNIVERSAL EXHIBITION SPANISH PAVILION 2012

THIRD PRIZE | ARRASSAR INTERNATIONAL COMPETITION BOOKSHOP 2010

RUNNER UP | SECOND PRIZE EUROPAN-8 2006

SPECIAL MENTION | EVOLO SKYSCRAPER COMPETITION VENUS 2006

CONTACTS

info@bbad.co abasbous@bbad.co Casp 41, Officina C 08010 Barcelona Spain +34 633 359 900 Suite 101, Verdun Twins Marie Curie St. Beirut Lebanon +961 70 310 310 37 North Great Georges Street Dublin 1 Ireland +353 86 825 4292 builtbyassociativedata www.builtbyassociativedata.com