An Economical Alternative to Advertising This is indeed true that making use of window stickers is an economical alternative to the traditional methods of advertising. It is also an alternative to the traditional methods of decoration that most interior decorators have now started appreciating and adopting. Many local businesses today are going in for stickers to advertise their shop, store or service centre among the targeted customers. Here is a list of the best ways by which one can make use of window stickers for promotion and for marketing activities. If you are wondering why one should go in for them then the answer is very simple. Compared to the traditional methods of marketing using stickers is much cheaper. It is also relatively easier to get the stickers printed and to place them at strategic locations where they can catch the eye of customers and potential clients. Since they are made out of flexible material a lot of creativity is possible with stickers which make them very appealing to the users. One set of stickers can be placed in multiple locations like different commercial vehicles, different buildings etc. The return that one gets on this kind of investment is many folds and adds to the bottom line of the business. Placing on rear window of commercial vehicles This is one of the most common uses of window stickers that are done by businesses and local stores. The commercial vehicles that are owned by the store or the public vehicles like trucks and buses are used for this kind of promotion. The stickers are placed on the rear window of the vehicle; this way the sticker becomes visible to every person who is near the vehicle and the customers i the remotest corners of the city can be reached by making the vehicle tour that area. Placing the sticker on office windows If the office that the company or firm owns is on the ground floor or has a window with a very strategic location, it can also be used for placing the sticker. Mostly shops and retail stores make use of the window which is near the entrance to display the name of the shop or store and also to inform the customers about current offers and schemes. This includes discount sales and membership schemes. The company can also display its logo or vacancies to invite applications from prospective candidates. Placing the stickers inside the office or store Another great way to advertise specific goods or products is to place the window stickers on the windows or glass surfaces inside the store. This would be most applicable in case of retail stores which sell multiple products. This way they can highlight specific brands which earn them the maximum profit or highlight those which have some offers going on. By making use of window stickers a firm or a store can do a lot to promote its standing in the market and make its presence felt. This is especially useful when one opens a new store.
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