Bonus Content – Working With Streamers

BAFTA has teamed up with a squad of influential streamers for some very special events.

BAFTA has joined forces with a diverse selection of streamers for this year’s Awards. Eight key content creators have been selected to help BAFTA reach players through their own ardent Twitch communities. Some are up-and-coming, some are more established, but with a combined following of more than 10 million worldwide, they will all help champion the nominated games and our story to their diverse communities.

If you watched the nominations livestream on 2 March, you will have already met Tubbo, CaptainPuffy, Leahviathan and Sharese, who offered their immediate thoughts on the games to host Julia Hardy.

CaptainPuffy

Leahviathan

Sharese

Tubbo

Ebonix, Lomadiah, ReadySetBen and SinowBeats (dubbed the BAFTA Games Squad) also reacted live via their own channels, and will be doing the same for the Awards, too. The Squad members also took part in the BAFTA Games Challenge on their own channels, providing an opportunity for their communities to discover the nominated games in an engaging and fun way. Our influencers were all given accreditation to the W.A.S.D. games festival and were invited to our Nominees’ Party, too.

“We want to take the message of what BAFTA is all about to games audiences in an authentic way,” says BAFTA’s head of games, Luke Hebblethwaite.

“Reaching games communities through people they trust, and through a format they know well, means we can help bring our Awards and the BAFTA mission to new audiences in a meaningful way. It’s crucial we reflect the diversity of the games audience, so we are delighted to host such a vibrant and distinct group of streamers, each with their own active and energised communities.”

Ebonix

Lomadiah

ReadySetBen

SinowBeats

The Challenge streams were part of a packed schedule of events in the week leading up to the Awards. These included the Games Sessions Open Day, where BAFTA 195 opened its doors to industry practitioners and the public for a day full of activities: inspiring panel talks from the nominees; an audio-visual exhibition of the nominees in the Music category, hosted by The Console Show’s Luci Holland from Scala Radio; and an expo of nominated games. BAFTA also hosted two online Q&As with nominated talent for BAFTA members.

“As an arts charity, we host our Awards to create that singular moment where the industry and audience come together to celebrate the best games of the year, recognise the impact they have on our lives and culture and champion the many creative talents that go into making them,” concludes Hebblethwaite.

“Ultimately, we wanted this campaign to help spread that message, build momentum and open up new ways for players, fans and the wider world to join us in celebrating our outstanding nominees in a fun and accessible way.”