CONNECTING WITH GEN Z : INTEGRATING META SOLUTIONS OVER MULTIPLE INDUSTRY VERTICALS
Meta's advertising solutions can be integrated with companies in different industry verticals to engage Gen Z audiences
24 years and under- why do they matter?
How can these companies position themselves?
current Gen Z spending power
$44 bil of U.S. population percentage of all consumers in the next decade
24.7% 40%
29% more likely to make electronic purchases over Millennials
Founded in 2009, Splitit offers BNPL solutions and software, with no interest applications, or late fees
Founded in 2017, Snackpass offers pickup/delivery food, with discounts, gifts, and a social platform aspect
Founded in 2015, Cocokind focuses on 100% sustainable beauty that supports prodiversity
36.8% of Gen Z digital buyers aged 14 and older were forecast to use BNPL services, compared with only
30.3% of millennial users (Statistica)
Order-ahead app focused on pickup and social commerce
“Help local business thrive by creating magical customer experiences in the physical and digital world.”
3150% five year search growth
80% penetration rate in college students over available 13 campuses
Plant-powered, sustainable, affordable, and cruelty-free skincare products that aims to challenge the status quo of the beauty industry
"A study in 2021 found that 82% of Gen Z care about environmental sustainability, and 78% of both millennials and Gen Z want brands to be prodiversity" - Cure Media
Clear audience segmentation
Cross-channel marketing with clear themes
Creative, short engagement-form ads
Klarna
Glossier
Doordash
Let people interact with your product, brand, or effect
Short form, immersive full-screen ads
Engage new customers and reengage existing audience members
Video, Post, & Carousel Ads
Customized ad campaigns with audience segmentation & geo-tagged ads
Jessica Du
3rd year Economics Major
UC Santa Barbara
Linkedin: https://www.linkedin.com/in/jessicakdu
