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PV LOYAL PV WEEKLY
Pv Loyal Defined
The Prime Video Loyal streams on Amazon Prime Video at least weekly. Composed mostly of Baby Boomer and Gen X older adults, they make up around 50% of all Prime members — 5,254 of 10,104 members (YouGov).
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Having achieved most of their bucket list already, they are curious consumers who seeks content that can excite them or give them something new to think about.
Media Usage
Seeing themselves as very internet savvy, this group likes to be in the know about the latest technology products or services They spend much of their time online watching videos and consider themselves TV addicts.
1B. PSYCHOGRAPHICS
To feel a rush of excitement
To engage emotionally with something
To spend time with my family/loved ones
What They Watch
Seeks edge-of-the seat engagement and immersive settings in order to escape real life. They crave an adrenaline rush that is delivered from the unexpected and that can tap into their curiosity.
Emotional Motivations
Preferred Elements
Least Preferred Elements
Heavy streamers who averages 15+ hours per week streaming, with almost half of this time spent on Amazon Prime Video
