PV OCCASIONALS

PV MONTHLY (YouGov)

Pv Occasional Defined

The Prime Video Occasional streams on Amazon Prime Video at least monthly, but not weekly. Composed mostly of Millennial and Gen X working adults, they make up around 15% of all Prime Video members — 1,515 of 10,104 members (YouGov)

Socially conscious and practical, they seek escapism online and value immersive content they can relate to.

Media Usage

This group is online-oriented whether it's to connect with people around them or the world, they rely on the internet to stay fulfilled, find new ideas, and stay up-to-date with what's happening

1B. PSYCHOGRAPHICS

To engage emotionally with something To learn new skills or get inspiration

I talk about TV shows to a few friends/family members

What They Watch

Seeks engaging storylines that they can relate to through humour, experiences, or emotional connection They rely on television for escapism from real life stress, or to expand their connections with their peers and the world at large.

Emotional Motivations

Preferred Elements

Least Preferred Elements

Last Used Streaming Service

How To Reach Them Attitudes To Reflect In

Well-educated older adults that are working or have already retired. They have an established family and live in upper-middle income households averaging a size of 2