About Moschino Mad

Moschino Spring 2023 Donna is Creative Director Jeremy Scott’s response to the gloom and issues we’re facing today, and its motive is mood buoyancy. He believes we must be cognizant of what’s happening around us while holding space for joy. Let’s explore the Moschino SS23 collection – a prism of optimism.

“It’s not possible to constantly hold onto crisis. You have to have the love and you have to have the magic. That’s also life.” -Toni Morrison

Models strutting down the runway in Moschino’s SS23 collection were the true vision of happiness. Looks that we can bring to life this summer through their eclectic RTW collection. Bright colours, fun motifs, vibrant animations and a colour palette that grabs your attention.

The symbolic uplift starts with daytime looks to stay afloat. Boxy jackets, sporty dresses and functional skirts feature faux-blow up hearts, a reimagining of the famed Moschino icon. A direct twist on the word 'inflation' then starts to enter the relief, with pool toys, life rafts and life preservers taking shape across suiting, refined daywear, graphic-impact eveningwear and accessories, alike.

A noir jacket and trouser suit boasts inflatable lapels and pocket covers on the former, complete with oral valves for aerating the accents. As the lineup progresses, a touch more formality drifts to the top: A pink blazer and skirt set with floaties at the cuffs, a blow up-collar classic moto jacket paired with a midiskirt, and a patterned column dress complemented by a pool raft stole are all part of the interplay.

In Moschino’s long-standing manner, each piece in Spring holds some wink or trick of the eye, and is layered with double entendre and wit. The inflatables are genuine or faux, signaling questions between illusion or reality (another conceptual adjunct to the complexity of our era). Ultimately, though, it’s about offsetting the negativity – of breaking through the surface into a ray of sunshine, even when the rest of the water is shadowed in grey. That’s where joy may be found.