daniel durose, alice butler + baibin Downey
t r e n d s jesus christ + the anti-brand out of context popular culture Basic type tees reality check
generation me
Judith orr, 55
Jesus christ + the anti-brand anti-consumerism, anti-corporation
"Brands are the new religion. People turn to them for meaning."
out of context
putting the brand into a new context
popular culture
a satirical outlook on mainstream society
basic type tee
reality check
mesh, mesh inserts and printed mesh
promotional stratagy
website
competition
A contemporary label by & for the creators and the originators
The future- immersive retail