BAILEY JONES 712 N GARDEN ST BELLINGHAM, WA 98225 WESTERN WASHINGTON UNIVERSITY INDUSTRIAL DESIGN JONESB31@STUDENTS.WWU.EDU (425) 772-8290
1. empathize
2. connect
3. transform
4. upcycle
5. influence
in collaboration with
HOME FITNESS EQUIPMENT 7 Week Project [Junior 2014]: In collaboration with Precor, students were challenged to research and develop solutions in either the realm of technology or for the baby boomer market in terms of fitness. After collaborative class research, partnerships tackled six different projects. Hedvig and I worked on home fitness solutions.
HOW CAN WE REMOVE SOME OF THE COMMON OBSTACLES THAT BABY BOOMERS FACE WHEN IT COMES TO FITNESS?
empathize
PHASE 1 [4 Weeks]:
RESEARCH
All 13 classmates worked collaboratively on researching the inputs and outputs of personal fitness, particularly as they pertain to the baby boomer demographic, as well as emerging technologies within the fitness industry and beyond. Of the breadth and depth of research conducted, my partner and I chose to highlight the key areas selected that most heavily influenced our future concept development. Technology and motivation, health and wellness, habit formation, workout location, differences in motivational behaviors, and baby boomer culture all play in to the conceptualization of home gym equipment.
COMPETITOR ANALYSIS BOSU BALANCE BOARD
BOWFLEX DUMBBELLS
CAP KETTLEBELLS
FIT CORD BANDS
CAP MEDICINE BALLS
HOW CAN WE INCORPORATE THE MOST INNOVATIVE AND SUCCESSFUL SOLUTIONS ON THE MARKET INTO ONE HOLISTIC HOME GYM EXPERIENCE WHILE ADHERING TO PRECOR BRAND GUIDELINES?
Precor’s main competitor, Life Fitness presents a successful holistic home strength solution with many of the same components, but lacking in a suitable storage solution.
WHERE ARE THE OPPORTUNITIES TO MAKE HOME FITNESS MORE DESIRABLE?
AESTHETIC IS UNDESIRABLE
INEFFICIENT USE OF SPACE
THEY PORTRAY A SPECIFIC PERSONA
DESIGN OBJECTIVES
UGLY
ELEGANT
INEFFICIENT SIZE
EFFICIENT
SPECIFIC PERSONA
UNIVERSAL
PHASE 2 [1 Week]:
USER PERSONAS
Donna was chosen among many boomers interviewed.
She is a wife, a mother of three, and works full time.
Her and her husband are now empty-nesters.
She has no plans of retiring any time soon.
Her fitness consists primarily of walking and running,
She’s been actively searching for other fitness solutions
PHASE 3 [1 Week]:
CONCEPT IDEATION
EXISTING PRECOR PRODUCTS HAVE A STRONG AND CONSISTENT BRAND LANGUAGE. UPHOLDING THAT BRAND IS OUR MAIN FOCUS FOR SUCCESSFUL PRODUCT DEVELOPMENT.
BRAND LANGUAGE
PHASE 4 [1 Week]:
CONCEPT DEVELOPMENT Home Base is a minimal and compact home strength system. It houses 14 pieces of equipment with a wide range of functions to promote lifelong strength and wellness. The design is tailored to fit the needs of people from a wide range of fitness backgrounds, and continue to grow and adapt with the user. The mirror acts as an interface when approached, which was further developed by Hedvig von Beetzen.
Exercise Ball Floor Mat & Resistance Bands Kettlebells & Dumbbells Medicine Balls Balance Board
ADJUSTABLE KETTLEBELLS Hollow core and top dial allow user to adjust the weight without changing the shape
BALANCE BOARD Square shaped platform help orient user and provide more stability
EXERCISE BALL
MEDICINE BALLS An average sized 24� ribbed exercise ball drove the overall shape of home base, aiming for max space efficiency.
Simple color indications of light to dark help intuitively direct the user to the correct weight.
EXERCISE MAT Your standard 1/4� memory foam exercise mat with curves mimicking the precor logo.
RESISTANCE BANDS Fabric covered resistance bands prevent snapping and use the same light to dark color indication for levels of resistance.
ADJUSTABLE DUMBBELLS Bow flex select-tech technology is replicate but with Precor styling.
COOKWARE DEVELOPMENT 2 Week Project [Sophomore 2013]: With the objective of exploring styrene plastic and its abilities and limitations, rudimentary interchangeable spatulas were developed. With a heightened form language and curiosity in alternative materials, the project was further developed.
HOW CAN REDESIGNED COOKWARE LIMIT THE CYCLE OF OVER-CONSUMPTION AND WASTE?
connect
STUDYING FORM Through the study of rectilinear and curvilinear forms and the relationships between elements, I gained an understanding of the weight of every decision in design. Every line, shape, connection, and direction creates a conversation between elements that defines the result; a mood, feeling, function, and spatial connection communicated to the user.
Unrefined form language of original concept for an interchangeable spatula
TRANSLATING CURVILINEAR FORM STUDY TO A LINE OF KITCHEN GOODS
LEARNING BY MAKING
SECOND ITERATION GOALS: SEAMLESS INTERCHANGEABILITY & INTUITIVE USER INDICATIONS
The connection has been resolved with the use of spring steel which has been bent in to a soft curve.
Second iteration with elevated form language and multiple parts speaking to each other.
SIMPLIFY
SPRING STEEL HANDLE
1
CHOOSE
2
SQUEEZE
3
RELEASE
4
SECURE
LADLE
SOLID TURNER PASTA SCOOP
PIE SERVER
PANCAKE TURNER
SLOTTED TURNER
SPOON
The form language was lost in the previous model with the overuse of color. Using black plastic defined the form and allowed for more subtle color indications. Seven spatula heads have been developed, working with the same interchangeable handle. This minimizes wasted space as well as encourages brand loyalty so as to influence the behavior of purchasing recycled and interchangeable plastic parts that reduce overall material use.
CURVE
PLYWOOD FURNITURE 2 Week Project [Sophomore 2013]: With a half sheet of plywood in hand, 24 students sought out to furnish, decorate, and problem solve for 24 non-profits in our area. With its passion to make the outdoors accessible to hundreds of people with disabilities in the Seattle area, I was inspired to work with Outdoors for All. Their needs were in three areas: compact outdoor seating and tables, recumbent bike storage, and window dressings for the many unfinished offices. With the wood constraints, I sought out to solve the problem of outdoor seating.
HOW CAN WE SUCCESSFULLY FULFILL THE UNIQUE NEEDS AND WANTS OF A CLIENT WITHIN LIMITING MATERIAL CONSTRAINTS?
transform
DEFINING THE PROBLEM AFTER MEETING WITH THE CLIENT, 3 DIVERSE AREAS OF NEED WERE DEFINED, AND OUTDOOR SEATING WAS TARGETED.
OUTDOOR SEATING
BIKE STORAGE
WINDOW DRESSING
MAXIMIZING MATERIAL POTENTIAL With only a 4’ x 4’, half sheet of plywood, it was essential to achieve an efficient flat-pack design in order to maximize the amount of chairs that could be produced.
Getting the most out of the 4’ x 4’ [Bottom space used to make box]
Shop Bot routing out the seat logo.
DOT
Four flat-pack plywood stools fit in the one carrying box. The seat top stays within frame while stored with the connection of a stainless steel rim and neodymium magnets holding it in place. Magnets on the base of the seat hold the frame at its most sturdy position, an equilateral triangle.
REMADE 5 Week Project [Junior 2013]: ReMade is an annual collaboration between Western Washington University Industrial Design and Ideal - Carefully Curated Goods, in Bellingham, WA. Students produce a small production run of 20 products to be sold at Ideal’s downtown design boutique. As a celebration of recycling and an avenue to bring awareness to environmental degradation driven by consumption, recycled materials are upcycled to increase value and desirability.
HOW CAN COMMON TRASH BE UPCYCLED IN TO A CREATIVE CHILDREN’S TOY TO BE PRODUCED AND SOLD?
upcycle
RESPONSIBLE DESIGN Vinyl fabrics are particularly harmful, as the by-product of its degradation is dioxin, a cancer-causing compound and nasty addition to our biosphere. The life cycle of all of the product inputs is explored below, from extraction up until the sale at ReMade. Okala principles were the project’s foundation (right).
MATERIAL EXPLORATION BEGINNING WITH VINYL FABRIC SCRAPS
MATERIAL DRIVEN IDEATION. TRANSFORMING FABRIC INTO A KIDS ‘ THROWING GAME
PRODUCTION RUN OF 20 PRODUCTS
RECYCLED LASER CUT STEEL BLANKS SETS OF COLOR VINYL STARS WERE SOLD SEPARATELY BLACK & WHITE VINYL & NEODYMIUM MAGNETS RECLAIMED PLYWOOD BACKBOARD PROTECTIVE DRAWSTRING BAG MADE FROM DISCARDED BED SHEETS
NINJA STARS Throwing Stars, also known as Shuriken, have been fighting crime and thwarting villains for centuries. With the power of rare-earth magnets and recycled vinyl, any ninja-in-training can learn the art of the throwing star without any holes in the walls or slices in the furniture.
Full sets including target board were sold [back] as well as sets of sets of colored star packs [front]
REMADE OPENING NIGHT ReMade opening night was a huge success! It was an entirely student-run event, and the turnout was great. Ninja sold out that night!
NINJA
ADDITIONAL WORK
IDSA FUNDRAISER
IDEATE
REFINE
CREATE
PRODUCE
HOW CAN 30 STRONG MINDED DESIGNERS WORK TOGETHER TO CREATE A SINGLE SUCCESSFUL PRODUCT LAUNCH?
I thrive with opportunities to bring people together and create something greater than the sum of its parts. With 30 peers working together outside of class, our IDSA student chapter pushed the limits of living hinge plywood in to a family of products. After months of dedication, over 200 products were sold, raising over $4,000 to pay for student trips this spring. In addition to raising funds, we brought awareness to the importance and power of industrial design to the community around us.
OVER $4,000 RAISED TO FUND STUDENT TRIPS AND ACTIVITIES
DESIGN LEADERSHIP
influence
MESSENGER BAGS HOW CAN SOFT-GOODS BE DESIGNED, PLANNED, AND CONSTRUCTED WITH THE AID OF DESIGN SOFTWARE?
LEATHER EXTERIOR FABRICEXTERIOR FABRIC LEATHER
=FOLD =CUT =SEW
BACK STRAP A
BACK STRAP A
BACK STRAP B
BACK STRAP B
MESSENGER BAG B TEMPLATE MESSENGER AG TEMPLATE
=FOLD =CUT =SEW
SILK LINING FABRIC SILK LINING FABRIC SEW TO FT
3. SEW TO SLIT IN F
3. SEW TO SLIT IN F
B1
FOLD
2. SEW ACROSS. INSIDE OUT.
FLAP LINER (FL)FLAP LINER (FL)
2. SEW ACROSS. INSIDE OUT.
SLIT FOR ZIPPER POCKET
SLIT FOR POCKET INSERT FL
LINER (L)
FRONT PIECE F (F) RONT PIECE (F) FRONT STRAP B
FRONT STRAP B
HF1
FX
FX
HF1
FOLD
2. SEW ACROSS. INSIDE OUT. INVERT AND STITCH SEAMS. 3. ATTACH AND INSERT HF1 1. SEAM EDGE
HF1
FOLD
FOLD
1. SEAM EDGE 2. SEW ACROSS. INSIDE OUT. INVERT AND STITCH SEAMS. 3. ATTACH AND INSERT HF1 2. SEW ACROSS. INSIDE OUT. INVERT AND STITCH SEAMS. 3. ATTACH AND INSERT HF1 1. SEAM EDGE
FX FX FX FX HF2 HF2 HF2 HF2 FOLD FOLD FOLD FOLD 1. SEAM EDGE 2. SEW ACROSS. INSIDE OUT. INVERT AND STITCH SEAMS. 3. ATTACH AND INSERT HF2 1. SEAM EDGE 2. SEW ACROSS. INSIDE OUT. INVERT AND STITCH SEAMS. 3. ATTACH AND INSERT HF2 2. SEW ACROSS. INSIDE OUT. INVERT AND STITCH SEAMS. 3. ATTACH AND INSERT HF1 1. SEAM EDGE 2. SEW ACROSS. INSIDE OUT. INVERT AND STITCH SEAMS. 3. ATTACH AND INSERT HF2 1. SEAM EDGE
FX
FOLD
2. SEW ACROSS. INSIDE OUT. INVERT AND STITCH SEAMS. 3. ATTACH AND INSERT HF2
FOLD
LAPTOP LINER (LL)
ATTACH TO LINER
ATTACH TO LINER
OPEN POUCHES (P)
LAPTOP LINER (LL)
LAPTOP EDGING
HANDLE 1 (H1)HANDLE HANDLE HANDLE HANDLE 1 (H1)2 (H2)HANDLE 2 (H2)3 (H3)HANDLE 3 (H3)1 (H4)HANDLE 1 (H4)
Z
Z
OPEN POUCHES (P) FOLD
FOLD
FOLD
FOLD
LOGO
FOLD
FOLD
LOGO
FX
FOLD
1. SEW INSIDE OUT TO L2
BRAIDED STRAP 2 STRAP BACKING BRAIDED STRAP
FOLD 1. SEW INSIDE OUT TO L2
LAPTOP EDGING
FOLD
ATTACH TO BT
FOLD
FLAP (FX)
ATTACH TO BT
BACK STRAP ABACK STRAP A BACK STRAP BBACK STRAP B
BRAIDED STRAP 2 STRAP BACKING BRAIDED STRAP
FRONT STRAPFBRONT STRAP B
1. SEAM EDGE
FOLD
FOLD
3. STITICH OVER SEAM TO B1
FRONT STRAPFARONT STRAP A
HF1
ZIPPER POUCH LINER (Z)
ZIPPER POUCH LINER (Z)
FOLD 3. STITICH OVER SEAM TO B1 1. SEW INSIDE OUT TO L2
P
3. STITICH OVER SEAM TO F1
2. SEW INSIDE OUT TO B
LAPTOP FABRIC ATTACHMENT (L1)
2. SEW INSIDE OUT TO B
(BT) BACK TOP LINER TOP LINER (BT) BACK
P
FRONT STRAP A
1. SEW INSIDE OUT TO FX 2. SEW INSIDE OUT TO F
3. STITICH OVER SEAM TO F1 1. SEW INSIDE OUT TO L1
1. SEW INSIDE OUT TO FX
2. SEW INSIDE OUT TO F
FRONT TOP LINER (FT) FRONT TOP LINER (FT)
FLAP (FX)
LINER (L)
1. BEFORE ANYTHING, ATTACH STRAPS, THEN POCKETS, THEN ZIPPERS
LAPTOP FABRIC ATTACHMENT (L1)
FRONT STRAP A
1. BEFORE ANYTHING, ATTACH STRAPS, THEN POCKETS, THEN ZIPPERS
1. SEW INSIDE OUT TO L2
Z
FOLD
SLIT FOR ZIPPER POCKET
SLIT FOR POCKET INSERT FL
1. SEW INSIDE OUT TO L1
SEW TO FT
B1
Z
Padded vinyl laptop sleeve sewn in
Large external flap pocket
Easy access pockets for most used items
Zippered pockets conceal straps when not in use
Detachable sling-over shoulder strap
construct
I grew up with spatula in hand, mixing ingredients and making messes. An entrepreneurial venture from early high school, Luscious Vicious Cakery has since grown in to a small home wedding cake and cupcake business. I learned from a young age that delicious food makes people happy, and beautiful food makes them even happier.
celebrate
CAKERY
2 Week Project [Sophomore 2013]: Every year WWU Industrial Design sophomores participate in Trashion, turning everyday trash in to inventive and captivating garments. In a team of three, two dresses and masks were created entirely from garbage and then walked down the runway. Photography by Jolee Nebert 2013
recreate
TRASHION
RESUMÉ
BAILEY JONES jonesb31@students.wwu.edu
(425) 772 - 8290 issuu.com/baileyjones
EDUCATION Western Washington University Bellingham, WA GPA: 3.83 Expected Graduation: June 2015
2009 - Present
Pursuing Bachelor of Science in Industrial Design Minors in French, Sustainable Design, Business Administration & International
HIGHLIGHTS WWU Junior I.D. Student Merit Finalist WWU IDSA Student Chapter [ President 2013 - 2014 ] WWU Women’s Volleyball Team [ Team Captain 2011 - 2012 ] Rick & Sylvia Haggen Distinguished Athletic Leadership Endowment GNAC Faculty Athletic Representative Scholar-Athlete WWU Highest Honors Scholarship WWU College of Sciences and Technology Scholars Program Award
2013 - 2014 2009 - Present 2009 - 2012 2010 - 2012 2011 - 2012 2009 - 2011 2009 - 2010
EXPERIENCE
McNett Corporation
Current
Industrial Design Intern
Winter 2012
Lucks Food Decorating Company Product & Tooling Design Intern
2011 - 2013
Lightning Volleyball Club Head Coach 2012-13, Assistant 2011-12
2011 / 2012
Crane Aerospace & Electronics Air show Receptionist
2010 - 2013
Western Washington University Athletics Summer Volleyball Camp Coach
2007 - Present
Luscious Vicious Cakery Owner, Operator, Baker, Decorator
2007 - Present
Freelance Design [ Posters, Shirts, Logos ] Clients: Big Brothers Big Sisters, WVBA Lightning Volleyball Club, WWU Diversity / Residences, WWU Bookstore, WWU Athletics
SKILLS
MANUAL
COMPUTER
LIFE
Wood / Metalwork
Adobe Illustrator
Volleyball / Skiing
Painting / Sculpting
Adobe InDesign
Travel / Hiking,
Drawing / Rendering
Adobe Photoshop
Weddings / Dancing
Glass Blowing
Rhinoceros
Cooking / Baking
Cake Decorating
Key Shot
Team Leadership
Composites / Plastics
Solid Works
Coffee Consumption
THANK YOU let’s get coffee sometime