REALTOR® Magazine October November 2015 by Bakersfield Association of REALTORS®

OCTOBER / NOVEMBER 2015

2015 HIGHLIGHTS

“True progress happens when you give your heart and soul, then move on and allow your contribution to do its work.”

REALT OR S

GROW I N G

S T RO N G E R

C O M M U N IT Y

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CONTENTS

7 Councilmember Chris Parlier 14 Honor Flight, Kern County

4 Letter from the President

9 Bill Redmond, 2016 President

BAKERSFIELD REALTOR MAGAZINE 速

2015 President Sheri Anthes, reminisces about her presidency and all of our accomplishments.

Parlier speaks of prosperity through presentation and partnerships.

Bill Redmond experiences a time of pride and emotion as he accompanies his father to Washington, DC

Every year the incoming President chooses a theme for our members. Redmond speaks about his theme and goals for 2016.

PACE Programs getting in 13 Are the way of home sales? GAD, Kim Schaefer gives us some highlights about the PACE Program in our community.

Strategic Plan Our Leadership Team reviews the 2013-2017 Strategic Plan to determine accomplishments and areas of improvement.

29 Joe Newton, Ombudsman Ombudsman Joe Newton gives clarity to our Code of Ethics in cooperating with other brokers.

32 REALTORS

速

and Technology

Consumers have more technological tools at their disposal; REALTORS速 are now more than ever a part of the home buying and selling equation.

ON THE COVER 2015 MEMBER HIGHLIGHTS

Executive Editor - Linda Jay, CEO Managing Editor - Carol Duran Graphic Designer - Carol Duran Bakersfield Association of REALTORS速 2300 Bahamas Drive, Bakersfield, CA 93309 P. 661-635-2300 F. 661-635-2317 www.bakersfieldrealtor.org www.bakersfieldrealtor.com facebook.com/bakersfieldrealtors twitter.com/bakorealtors

LETTER FROM THE PRESIDENT

Sheri Anthes 2015 President, proud of our accomplishments

Innovative, Intentional,

Transforming

t’s okay to be past. In fact, I’m humbled as my name is added to the list of respected and dedicated REALTORS® known as Past Presidents. A year is such a brief whisper of time; and yet, now that it’s coming to an end, I understand why each of us is allowed just one term. I believe true progress happens when you give your heart and soul, then move on and allow your contribution to do its work. The theme for my year still resonates strongly with me, especially as I look back on the incredible people who became a cohesive and powerful team. True craftsmen

We don’t get a chance to do that many things; every one of them should be really excellent, because this is our life. — Steve Jobs

– each extremely skilled and adept; highly specialized in their knowledge and ability. This amazing group of REALTORS®, Association Staff, and Affiliates approached the year with enthusiasm, dedicated to a desired level of quality in service to our Members. With a willingness to engage in challenging discussions and respectful debate, an environment was created which allowed for the flourishing of innovative thinking and progressive ideas. I’m especially proud of the accomplishments of our Committee and Task Force Leaders, along with the members who served. An all-volunteer army who gave of their time, energy, and expertise to ensure

our Members were informed, educated, and engaged.

move us forward and ensure our relevance. As in any year, there were threats to our industry and to the community we serve. Attempts at legislation that would harm or challenge the private property rights we defend, or the freedom to engage in the practice of real estate as professional and independent contractors. As these and other threats were identified, immediate steps were taken to keep our members informed. Whether through our Call to Action or other means, the powerful voice of the REALTOR® was heard.

I can no other answer make, but, thanks, and thanks. —William Shakespeare

As this is my farewell article, it would be fitting, I suppose, to list the year’s accomplishments. Yet, in reality, they are no more outstanding than those of years before or of those to come. New leaders stepped up and were identified, securing tomorrow’s success. Tough decisions were made and necessary changes were implemented to

I started my year extending an invitation, the same invitation I accepted years ago which brought me to this moment. So, it is with that invitation I will conclude. As a

REALTOR®, there is nothing more valuable to our industry and profession than the Association of REALTORS®. So, raise your hand, step up, join, engage and become relevant to your industry. The decision will be transforming. I know it was for me.

Everyone can be great because anyone can serve. You don’t have to have a college degree to serve. You don’t even have to make your subject and your verb agree to serve… You only need a heart full of grace. A soul generated by love. — Dr. Martin Luther King, Jr.

LETTER FROM THE CEO

Thought Provoking…

f your business activities are anything like mine, they can involve many diverse conversations; from something as simple as what we are having for lunch, to something as complex as addressing our world’s geopolitical issues… regardless of the level of discussions, they are topics that fill our minds with impressions, beliefs and ideas on a daily basis. What fascinates me is when one of those conversations provokes an emotion or reaction that challenges my thinking. I had just such a conversation the other day. We had just concluded our C.A.R. Fall Meetings in San Jose, so my mind was already consumed with policies, trends and issues shaping our industry. My husband had just returned from a banker’s conference in San Francisco, so we were sharing some of the highlights from each of our meetings. One of the special speakers at the banker’s conference was a journalist who spoke on the topic of social and cultural anthropology, which is the study of human nature. . . our distinguishing characteristics, created from life-based experiences. They are the cumulative impressions and beliefs that have shaped our way of thinking, feeling and acting. It is who we are. It is our personal culture. But then she went

on to say that personal culture can create in us a very myopic, narrow-minded “silo” mentality. This got my attention! My knowledge of silos always involved agriculture… a structure used for bulk storage of materials. But in the business world, Wikipedia refers to the idea of a silo as an information silo, which manifests itself as an insular mindset (ignorant of or uninterested in cultures, ideas or people outside one’s own experience). The truth is that each of our Associations has its own unique culture… a corporate

culture with an evolving set of beliefs, values and behaviors. Culture is a vital component of our business that fundamentally impacts its strategic direction. It determines how the organization’s leadership, management and employees interact, which ultimately impacts how the entire team interacts with the Association’s stakeholders; namely, its members. However, if an Association’s culture develops into a silo mentality, it runs the risk of becoming so self-focused and shortsighted, it becomes inefficient and ineffective. Its ability to execute and deliver value to its members can be diminished. For 110 years, our Association’s culture has continued to evolve and mature. It is our openness to change, as well as our intentional efforts to seek to understand the needs of those we serve, that has helped us maintain a dynamic relevancy in our everchanging and competitive industry… as well as within our community. It’s definitely an ongoing process! Our culture is strong, but our commitment is even stronger, to remain accountable to our members and committed to delivering value to them and their business consistently, efficiently and effectively… its our brand promise!

The Bakersfield Association of REALTORS® is the leading advocate of the Real Estate Industry, its Members, and the Consumers they serve.

2015 OFFICERS President Sheri Anthes Coldwell Banker, Preferred — Ming

President-Elect Bill Redmond Watson Realty, ERA

Vice President Midge Jimerson Boydstun Realty Co. Inc. Secretary/Treasurer Athena Collup Miramar International — Mill Rock

BAKERSFIELD REALTOR MAGAZINE ®

2015 DIRECTORS Immediate Past President Theresa Olson Soper Homes Realty, Inc. Chief Executive Officer Linda Jay

Pam Epps Miramar International Truxtun

Brian Tuttle Coldwell Banker Preferred – Coffee

Scott Knoeb Frontier Real Estate Services, Inc.

David Gay Tobias Real Estate

Wayland Louie RE/MAX Golden Empire

Ashley Weaver Karpe Real Estate Center

Derek Sprague Sprague Real Estate Group

Kevin Palla Broker

It’s about first Impressions

Parlier, speaks of Prosperity through Presentation and Partnerships BY CHRIS PARLIER, BAKERSFIELD COUNCILMEMBER, WARD 7

t is said that you only have seven seconds to make a good impression. So, how long does a city have to make that initial impression on new visitors, employers or potential investors? How you personally present yourself through dress and posture can affect impressions of those you first encounter. People also tend to make those same snap judgments of a community during their first visit. In other words – presentation is everything. Municipal leaders have a responsibility to insure that this goal is met through uniformed or themed planning concepts, along with meeting various infrastructure needs. However, it goes deeper than that, and “the devil is in the details.” The city’s management team has made exceptional strides over the years in promoting these concepts and positive images. This means that all things should consistently work together to support the impression that a community is the total package, recalling an old Bakersfield slogan: ‘A Place to Sun, Fun, Stay, Play.’ When visitors come to a new city for the first time, an informal interview is taking place to see if they want to come back again, or potentially remain for the rest of their lives, adopting that new city as their new home. But this potential hiring

Chris Parlier

City Councilmember, Ward 7

process can only truly be accomplished through growing partnerships with private entities and organizations. By creating these joint partnerships, a table can be set for new concepts and visions to be more readily adopted, which can further enhance community buy-in for new ideas. There are several examples of these assorted partnerships taking place within Bakersfield. The Bakersfield Downtown Business Association (DBA) is just one example of an organization partnering with the city to help improve business and residential growth at the city’s core, while adopting welcoming

slogans and development themes. In my area of the city (South Bakersfield), I have developed strong relationships with businesses such as Valley Plaza and the Auto Mall. This allows me to see how mutual needs and partnerships can help both the city and these businesses, while simultaneously increasing the perception of a safe and flourishing community. Other private organizations, including the Kern Economic Development Corporation, along with the various local Chambers of Commerce, continually help to facilitate mutual ideas of public/private benefit. On the city side, we can additionally help picture frame our community with our willingness to perform not only needed repairs, but also detailed work, recognizing that small things also count. Like the one broken planter box being repaired, or the abandoned car or graffiti getting promptly removed. However, bold ideas are also necessary, and large capital investments are required to support future regional growth and development through dynamic projects like the Thomas Roads Improvement Project (TRIP). Projects like this one will further help transition passing traveler’s impressions of Bakersfield as a modern and vibrant community, so that they are enticed into a great city to Sun, Fun, Stay and Play.

PHOTO: Carol Duran BAKERSFIELD REALTOR® MAGAZINE

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Getting Back in the Box

Theme for 2016 President, Bill Redmond Bill Redmond, Watson Realty ERA

“Getting Back in the Box” came to me as an idea of reconnecting with our membership. There is a saying by many that in order to be innovative you have to ‘think outside of the box’; to some degree that’s true. By getting back in the box on a personal level, we as an Association are able to connect with our members in a much better way. There is a lot to be said about picking up the phone and talking to a live person. Your message and your tone are clearer than they would be via text or email. I was discussing this topic with the leadership at our Board meeting, and an agent told me that texts and emails should only be for confirming appointments. That may sound a little extreme, but you get the point. As a Broker of a large Real Estate office, I deal with agent issues on a daily basis. The first question I always ask my agent is “did you talk to the other agent on the phone to try and resolve the issue?” You would be surprised to know that nine times out of ten they were trying to resolve the issue via email. I’m old enough to remember the way my dad sold real estate. It was much more personal than it is today. Back then, offers were actually presented in person. There were no faxes, emails or texts. I’m not saying that we have to do away with technology, but what I am saying is that we have to bring back that personal touch in the way we do business, and in the way we live our lives. So, join me in 2016 and “Get Back in Box”.

LEADERSHIP SUMMIT Our Leadership Summits are held every year, and during that time we review our goals, this year we reviewed the goals for 2016. We introduced and reviewed the values listed in a small, but impactful book entitled, The Go-Giver: A Little Story About a Powerful Business Idea by Bob Burg and John David Mann. It’s a small book with a powerful message that I would highly recommend every member read.

There’s a secret to success and it’s through giving. Rather than being a go-getter, learn how to be a go-giver! In doing so, you’ll learn the principles of contribution, abundance, service and success! By practicing giving, you will be guaranteed success. How simple is that? The five simple principles in this book will help you achieve your goals as a Broker, Sales Manager or REALTOR®. No matter your position, adhering to the principles in this book will help you fulfill your dreams. It’s a reminder that there’s no need for competition; the world is abundant and rewards come to those who act with generosity. I would highly suggest you pick up this book and read it, but here’s a brief synopsis. For you convenience, you can even check one out at the Association. Don’t put off your success; do it now! THE GO-GIVER, THE FIVE LAWS OF STRATOSPHERIC SUCCESS THE FIRST LAW: The Law of Value Your true worth is determined by how much more you give than what you take in payment. You give, give, give. Why? Because you love giving. It’s not a strategy -- it’s a way of

life. (Determines how valuable you are…your potential success.) THE SECOND LAW: The Law of Compensation Your income is determined by how many people you serve and how well you serve them. (Your compensation is directly proportional to how many lives you touch. It’s a question of impact.) THE THIRD LAW: The Law of Influence Your influence is determined by how abundantly you place other people’s interests first. If you place the other person’s interests first, your interests will always be taken care of...Always. Some people call it enlightened self-interest. Watch out for what other people need, with the faith that when you do, you’ll get what you need. Givers attract, because they become magnetizing. THE FOURTH LAW: The Law of Authenticity The most valuable gift you have to offer is yourself. THE FIFTH LAW: The Law of Receptivity The key to effective giving is to stay open to receiving. BAKERSFIELD REALTOR® MAGAZINE

BILL REDMOND

It was a time of learning, inspiration and building new relationships… It was about getting back in the box and connecting in a much better way!

…bring back that personal touch in the way we do business, and in the way we live our lives. So, join me and “Get Back in Box”. — Bill Redmond

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New Proposed Policy for Septic Tank Owners

How is it going to affect you?

Septic Systems Focus of Proposed New Statewide Policy - Kern County Department of Public Health Looks to REALTOR® Members to Help Educate Consumers Latest policy effort follows two rounds of public workshops, review and feedback to ensure that surface waters and groundwater used for drinking is safe for consumption.

State Water Board’s proposed policy, the term Onsite Wastewater Treatment System(s) (OWTS) is used. (OWTS are commonly referred to as septic systems or septic tanks; however, other types of on-site wastewater treatment systems are occasionally used and covered by this proposed Policy.)

How Does the New Proposed Policy Affect Septic Tank Owners?

OVERVIEW

The State Water Resources Control Board (State Water Board) is drafting a new policy to meet the legal mandate that requires the State Water Board to develop statewide regulations or standards for septic systems. This proposed policy was rewritten in response to public comments made regarding the prior proposed regulation. This overview is to explain what the proposed policy is expected to require of owners of small, domestic septic systems and other types of on-site wastewater treatment systems that fall under the proposed policy. In this and all documents related to the

More than 95% of current OWTS owners covered by the policy are expected to experience little or no change in the manner in which their systems are regulated. If an individual OWTS is currently in good operating condition, and it is not near a stream, river, or lake that the State has identified as polluted with bacteria and/ or nitrogen-related compounds, then this proposed policy would have little or no effect on that property owner. It is estimated the proposed policy will affect less than 5% of existing OWTS.

Who Will Be Affected By the Proposed Policy? Owners of existing septic systems adjacent to an impaired surface water body, someone installing a new or replacement OWTS, and owners of an existing system that has failed. Each state is required by federal law to routinely assess the quality of its surface waters to determine if they support the beneficial uses designated for the waters. Common beneficial uses for surface water include drinking water, support of aquatic life, and recreational contact sports such as swimming. Owners of OWTS that are located adjacent to a surface water body that exceeds water quality standards for bacteria or nitrogen compounds, such as nitrates, may have to retrofit the septic system with supplemental treatment. Maps of water bodies impaired by bacteria (pathogens) or nitrogen compounds (nutrients) can be viewed on the State Water Board’s website at: www.waterboards.ca.gov/water_issues/ programs/tmdl/integrated201

THE BAKERSFIELD ASSOCIATION OF REALTORS® INVITES YOU TO ATTEND THE

2016 Inaugural Celebration

Bill Redmond January 22, 2016 double tree hotel 6pm: No Host Cocktails 7pm: Dinner and Program 9pm: Dancing

Bill Redmond

Cost: $65

Cocktail / Formal attire (black tie optional)

S PO NS ORS H IPS ARE ALSO AVAIL ABL E! C ONTAC T C I NDY KISER AT 635.231 5

BAKERSFIELD REALTOR® MAGAZINE

Property Assessed Clean Energy

(PACE) Programs Rapid expansion of PACE programs in our community

REA LTOR ® A DVOCACY… LET YOUR VOICE BE H EARD

ecently, the Bakersfield Association of REALTORS® has received an alarming number of complaints from members whose clients have been ensnared in often expensive problems related to their participation in consumer lending programs known as Property Assessed Clean Energy (PACE) Programs. These programs are in need of significant reform to improve protections for consumers and REALTORS®. REALTORS® began reporting problems related to clients who were attempting to sell homes carrying PACE loans. Specifically, buyers increasingly found that they needed to see tax assessments fully cleared in order to purchase a home with conventional financing (due to Federal policy prohibiting Fannie Mae and Freddie Mac involvement in new loans where PACE loans are in first position). The ensuing conflict and discussion led to local REALTORS® identifying ways in which the nascent PACE industry could assist consumers in the home buying and selling process. Various ways included: creating consumers who were better equipped to borrow responsibly through such programs, working with contractors, as well as how to avoid problems in the resale and refinancing of their home. On August 24, 2015, the Federal Housing Administration (FHA) announced plans to issue sweeping new guidelines to support responsible deployment of PACE Programs nationally. The FHA announcement was greeted enthusiastically as it outlined a path to a future version of PACE which overcomes a number of challenges not previously addressed in state or federal policy. The guidelines previewed by FHA include: discussion of consumer protections and disclosures, more specific requirements for lien recording, planned guidance on how to handle existing PACE liens, and more. The FHA announcement serves as a preview of specific guidelines it will release in the next several months. The agency provided

Kim Schaefer GOVERNMENT AFFAIRS DIRECTOR

key parameters which address the type of concerns consumers have raised in recent months. Highlights include: n PACE liens must preserve payment priority for first-lien mortgages through subordination; n PACE financing must be a fixed-rate, fully amortizing loan; n PACE liens that preserve payment priority for first-lien mortgages will be eligible for financing that does not exceed FHA’s maximum combined loan-to-value (CLTV) ratio; n PACE liens must be formally recorded and be identifiable to a mortgage lender through a title search; n Additional consumer protections: PACE programs must comply with applicable federal and state consumer laws and should include disclosures to and training for homeowners participating in the program; n PACE programs should require notification of mortgage holders of record when a PACE assessment has been placed on the property; and, n PACE programs should finance PACE projects that are cost-effective and reduce the net energy requirements as measured by approved DOE methods. These measures will take time, however. In the interest of protecting consumers as soon as possible, we are asking that the PACE programs move immediately to refrain from making any claims about loan transferability until lending issues with FHA and FHFA have been settled.

In response to member concerns and the inadequate pace of reforms implemented thus far by such programs, The Bakersfield Association of REALTORS® asked the Bakersfield City Council on Wednesday September 2nd to refrain from expanding PACE programs within the City of Bakersfield until the following could be ensured by new PACE program providers: 1. PACE program meets accepted consumer protection standards for disclosure and transparency of consumer lending; 2. PACE program receives appropriate regulatory scrutiny; 3. PACE program refrains from making any claims about loan transferability until lending issues with FHA and FHFA have been settled; and, 4. PACE program refrains from making general claims about increases in property values until appraisal issues are resolved. None of these issues present impossible hurdles to the responsible deployment of PACE lending in our communities. We are eager to continue working closely with local governments to help build this option for consumers who may not find a better option to finance such home improvements or needed repairs. At the same time, we must pay close attention to these issues during the rapid expansion of PACE programs in our community in order to protect the real estate industry and consumers. The County of Kern and the City of Bakersfield have both been great partners in the attempt to get these issues resolved.

Workshop

A workshop with the Home Energy Renovation Opportunity (HERO) Program, which controls 95% of the market in Kern County, is scheduled for Wednesday, October 21st at 11:00am. BAKERSFIELD REALTOR® MAGAZINE

Father and Son Take Flight to Washington DC for

Honor Flight Kern County

ur 2016 President, Bill Redmond, recently had the privilege of escorting his father, Stan Redmond, on an honor flight from Kern County to Washington, DC. Bill, who also served in the Marine Corps as a Staff Sergeant, enjoyed the priceless moments he shared with his father while viewing the DC monuments and memorials. It was an unforgettable, emotional experience for both father and son. Both are recognized and honored for their service in the military. Bill served in the Marines for 14 years, while his father served in the Army for 9 years.

Stan Redmond It was during the Korean War in 1951 that Stan Redmond enlisted in the Army. Although it was a time when the draft was being enforced, Stan chose to enlist. He was stationed in the 3rd Infantry Division, nicknamed the Marne Division. It was while he was in Korea for 9 months that Stan served as Master Sergeant. When he came back to the United States from Korea, he re-enlisted and went into the Army Language School (Defense Language Institute) in Monterey. He studied Japanese for 18 months and then moved into the Army Intelligence Center in 1954. He stayed

PHOTO: ZACH COCO / HONOR FLIGHT KERN COUNTY

You can make a difference when you contribute to the REALTOR® Action Fund! You have probably seen the banner “Homeownership Matters” in your email box; maybe a flyer roaming around the halls of the Association; or, perhaps you’ve seen Kim Schaefer, our Government Affairs Director, speaking out

BAKERSFIELD REALTOR® MAGAZINE

about supporting the REALTOR® Action Fund. Don’t dismiss it — it really is about protecting your livelihood! It is critical for REALTORS® to speak with one voice about the stability that the real estate market brings to our communities. From City Hall to the State House to the U.S. Capitol, elected officials make decisions that have an impact on the bottom line

PHOTO: ZACH COCO / HONOR FLIGHT KERN COUNTY

there for 4 years, then completed his tour of duty. Stan Redmond had some memorable experiences while in the service. One, being issued a really unusual weapon, a 57 millimeter Recoiless rifle. He was very active, even promoted to Master Sergeant for his excellent combat skills. He patrolled every third night, keeping watch over the enemy. The Army taught Stan many things; but most of all, he learned about military discipline. As a U.S. Infantry Soldier, it was imperative to maintain discipline with his troop while in combat. He served his country with pride for 9 years, finishing his service in1959. After his tour of duty, Stan Redmond enjoyed the family life with many of his sons: Keith Redmond, Bill Redmond, Sean Redmond, Gordon Redmond, Dominic D’Agostino, Tony Redmond, and daughters: Mary D’Agostino, Domenica D’Agostino, Renee Carter, Jennifer Hutcheon, Camille Redmond.

of REALTORS® and their customers. One of the most important services that organized real estate provides is representation in the halls of government, which is why we are aspiring for 100% participation from our Association into the REALTOR® Action Fund (RAF).

The RAF raises money to advance the goals of our REALTOR® political action committees (PACs) at the local, state, and federal levels of government. RAF supports and/or opposes state and local legislation that directly impacts the real estate industry and your pocketbook. By investing in RAF, we are able to advocate and fight on behalf

PHOTO: ZACH COCO / HONOR FLIGHT KERN COUNTY

Honor Flight Kern County Honor Flight Kern County (HFKC) is one of 136 hubs from around the country that is part of the Honor Flight Network. HFKC is an all-volunteer, non-profit created to honor veterans of Kern County and surrounding areas, along with veterans as far away as the San Fernando Valley. There are approximately 46,000 veterans in Kern County, with over 8,000 of them World War II and Korean War Veterans. HFKC’s mission is to honor and send America’s

veterans (at no cost) to Washington, DC to see the memorials built in their honor for their service to our country. Top priority is given to our most senior veterans - World War II veterans - and those from any conflict that are terminally ill – followed by Korean and Vietnam veterans. Every veteran accepted for this honor by HFKC travels at no cost to him/her due to the generosity of tax-deductible donations from our community. The trips include all air and ground transportation, meals, overnight accommodations, and guided tours. Generous donations allow these veterans to receive a hero’s send-off from Bakersfield,

along with a hero’s welcome in Washington, DC. Once in DC, the veterans spend their time on guided tours to see many of the memorials, including the WWII, Korean, Vietnam, Lincoln, Women’s, Navy, Marine, and Air Force memorials. They are also invited to attend The Changing of The Guard at the Tomb of the Unknown Soldier in Arlington National Cemetery.

How to Donate to HFKC For information on how you can help support HFKC’s mission to send our veterans to Washington, DC to see their memorials, call 661-544-VETS (8387). All donations are 100% tax deductible.

PHOTO: ZACH COCO / HONOR FLIGHT KERN COUNTY

of REALTORS® at every level of government. It’s not the voice of one REALTOR®, but the voice of over one million (1,151,403 to be exact), and that includes you. Let your voice be heard. Protect your livelihood and invest in the RAF. It is our fight in Washington and Sacramento. Congratulations to

local REALTOR® Mary Christenson who recently became a California Silver Bear through her generous support to the REALTOR® Action Fund. We’d like to give a shout out to her and ask that you join her in supporting RAF. Mary saw the value of protecting her livelihood and so should you. Some of you have

already contributed to the RAF, and in gratitude of your contribution we have posted your name on our website. You can see the current list of PAC contributors at www.goo.gl/uoNHHx The true cost of doing business is only $148. Make a difference and contribute today! Go to

www.goo.gl/bWrRwt

REALTOR® ACTION FUND TESTIMONY “Your title on the August/September [REALTOR® magazine] issue caught my eye, and I realized that even though I contribute substantially both time and money to several local groups on a regular basis, I really haven’t given back to our real estate industry’s Political Action Fund. So I just decided to click and pay!”

15 – Mary Christenson

BAKERSFIELD REALTOR® MAGAZINE

Grow Your Social Presence with

SOCIAL MEDIA

PAUL SALLEY | REAL TRENDS

Photo Tagging

Facebook and other social media play a significant role in today’s digital marketing landscape. The measurement of success of these platforms comes in the form of the number of page likes or followers you receive. The ability to grow social platforms in terms of subscriber numbers can be difficult. Even established companies experience challenges when trying to grow these numbers. A key solution to establish or grow your brand in social followers is to tag different people and organizations in your postings—

particularly image postings. When consulting with brokerages of various sizes across the United States and Canada, I always notice the consistent attribute successful social campaigns have, and that is a good use of tagging. It’s effective because all of the friends or associates of the people you tag see that they were tagged, which naturally makes them curious, especially if they are in the same industry. Try it! Next time your brokerage is posting something to social media, tag an individual agent in a post. Then, see

how quickly both the agent and his or her friends like your social page. Author Bio: Paul Salley | Marketing Strategist Marketing Strategist at REAL Trends, contributes to the ongoing marketing and consulting efforts. He graduated from BYU Idaho with a Bachelor of Science in Business Management and Marketing. Personally responsible for a huge number of AdWords campaigns and tracking Google Analytics to some of the top Brokerages, he has keen insight into what Brokerages need. This article reprinted with permission of REAL Trends Inc. Copyright 2015.

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Rates, terms, and availability of programs are subject to change without notice. Licensed by the Department of Business Oversight under the California Residential Mortgage Lending Act CRMLA 4131040. Corporate NMLS ID 174457. All rights reserved. 09012015v3dk | Must qualify. Some items may be brokered products. * Holdbacks are allowed on a case by case basis and are subject to approval by imortgage. Additional restrictions and requirements may apply.

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We celebrate

you and your accomplishments

Because of you, our members, our 2013-2017 Strategic Plan reveals that we are in line to meet our goals.

share the results of the 2015 leadership review with you. It is a list of our goals broken down into five categories, Educate, Engage, Lead, Advocate and Serve. These categories were originally established in 2013; we will summarize the advances we have made thus far, and where we still need improvement. We have made great strides in accomplishing these goals collectively as an Association, and as you’ll see, we have been very successful in their attainment. We are not at 100% yet, but we continue to achieve each one day by day, until each goal is met.

he Bakersfield Association of REALTORS® is a dynamic Association with a very dedicated volunteer leadership and a membership of approximately 1,650. As an Association, we support our members by providing critical resources, promoting a better quality of life in our community, and encouraging & protecting private property rights. The objective of the Association is to promote and maintain high standards of conduct in the real estate profession, as expressed in the Code of Ethics. To help maintain these high standards of excellence, our Leadership team meets every year during our strategic planning mid-year assessment to review our goals, analyze what goals have been achieved, and determine where we need improvement as a whole. This year’s meeting was led by Sheri Anthes, our 2015 Association President. It’s an extensive review that affects all of our members, which is why we want to

Specified color indicates if a project is: n on track n needing some attention

Strategies to Advance the Plan

Strategies are programs and priorities to achieve the goals and advance the mission.

Strategic Plan 2013 - 2017

The adopted plan spans from the period of 2013 to 2017, guiding successive volunteer leaders, committees and professional staff. Key elements of the plan include:

I. EDUCATE

Professionalism and Standards - Maintaining the REALTOR® ethics and standards through education and knowledge. A. Increase compliance with the Code of Ethics.

B. Increase competence and success through Association education and training. C. Improve awareness of the consequences of unethical practices, considering implementation of citations for violations. D. Maintain effective and timely processes for professional standards and grievances. E. Enhance educational offerings by investing in signature quality speaker programs. F. Provide scholarships for students pursuing a course of study in real estate or some related field at the college or graduate levels.

Advances

n Increase compliance with the Code of Ethics. Grievance & Pro Standards – provide a list from Joe Newton at the Board meetings categorizing topics of the complaints for better evaluation. n Increase competence and success through Association education and training. n Improve awareness of the consequences of unethical practices, considering implementation of citations for violations. Add to the magazine “Real World Tips” everyday practices, keep it simple, give instructions on how to file a complaint. Training: “Protect Your License” gives the different jurisdictions of violation rules BRE, Bylaws, Ethics, MLS Rules, RESPA. n Maintain effective and timely processes for professional standards and grievances. n Enhance educational offerings by investing in signature quality, nationallyrecognized speaker programs.

Strategic Plan continued to page 18

n off-track BAKERSFIELD REALTOR® MAGAZINE

Create a Brokers Advisory Counsel inclusive of all Brokerage sizes.

Strategic Plan continued from page 17 Review budget to designate available funds to bring in quality nationally recognized speakers. n Provide scholarships for students pursuing a course of study in real estate or some related field at the college or graduate levels. Scholarship is moving to the 501(c)(3) Foundation. n Identify, reach and provide value to industry niches, i.e., property management, commercial, new construction, etc. Working Group / Task Force. Line of communication with IREM Property Management, Business Brokers, Commercial and New Construction. Offer classes on How To for new construction. Work on referral fee process with commercial brokers, HOAs. Get stats on building permits issued (e.g., as previously provided by Howdy Miller).

BAKERSFIELD REALTOR MAGAZINE ®

n Set growth metrics to monitor recruitment, retention and market share.

Data mining: Survey membership for ideas to better meet the needs of our members. n Promote the achievements, benefits and value of the BAR, C.A.R. and NAR as a distinct and valuable member service. n Identify, reach and provide value to industry niches, i.e., property management, commercial brokers, new construction, etc.

A. Maintain productive and responsive relationships within brokerage and agent community. B. Update and expand programs, products and services to meet the demands of an ever-changing and diversified marketplace. C. Provide a superior membership experience to all members. D. Set growth metrics to monitor recruitment, retention and market share. E. Respond to need for new forums, networks and user groups to engage diversity of members and interests. F. Promote the achievements, benefits and value of the BAR, C.A.R. and NAR as a distinct and valuable member service. G. Identify, reach and provide value to industry niches, i.e., property management, commercial brokers, new construction, etc.

Specified color indicates if a project is: n on track n needing some attention

n Provide a superior membership experience to all members.

n Respond to need for new forums, networks and user groups to engage diversity of members and interests.

Membership Service and Value Serving the needs of our members by providing programs, products and services that positively impact their professional success.

n Maintain productive and responsive relationships within brokerage and agent community.

Data mining: Survey for diversity – problems communicating with different cultures. Is there a need within our membership to provide multi-linguistic training?

Growth metrics: PAG to review potential of growing our REALTOR® membership from various segments of our industry (e.g., Commercial, MLS only, and New Construction).

II. ENGAGE

Advances

n Update and expand programs, products and services to meet the demands of an ever-changing and diversified marketplace.

Create video to proactively highlight benefits of membership. Use office TV to stream. Research and Marketing: CPR – Communications Public Relations Committee. Chair – Derek Sprague, Vice Chair – Ashley Weaver. To determine how information and programs will be communicated to the membership.

III. LEAD

Association Leadership and Operations - Maintaining a nationally- and state-acclaimed Association of REALTORS® through leadership and resources. A. Analyze programs, education and events to determine revenue, expense, perceived value and return on

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investment to increase income. B. Make use of the 501(c)(3) foundation to broaden purpose beyond scholarships. C. Pay off the Association mortgage by 2018. D. Allocate resources to identify, mentor and invest in future leaders of the Association and to serve on private and public boards. E. Anticipate Association office growth needs with a plan for expanding parking and classroom space. F. Maintain plan for technology investment and providing leading edge tech services to members. G. Increase professional staffing as increased programs and member services require for customer service excellence. H. Align committees with the goals of the Association, ensuring relevance of their work and outcomes.

Advances

n Analyze programs, education and events to determine revenue, expense, perceived value and return on

Strategic Plan continued to page 24

E D U C A T I O N

A N D

N E T W O R K I N G

A L L

I N

O N E

Join us November 20th at the Bakersfield Association of REALTORS® for a class on

AIRIt’s Commercial Contract Forms a phenomenal opportunity to learn from the experts…

Richard L. Riemer, Esq., AIR Forms Counsel and John Pagliassotti, Commercial Real Estate Consultant

he Bakersfield Association of REALTORS® Commercial Investment Committee and the Northern California Commercial Association of REALTORS® are excited to partner together on November 20, 2015, 8am - 5pm, to present “The AIR Commercial Contract Forms Review”, an all-day comprehensive review of commercial real estate contract forms (AIR Forms) by a leading real estate professional and an attorney. AIR Forms are available from the AIR Commercial Real Estate Association. The AIR Forms Library is also available on zipForms at a special discount for members of the California Association of REALTORS®. These forms are commonly used on purchase and lease transactions for residential income, industrial, office, retail, and land properties. This event will cover the ins-and-outs of how to use the contracts, as well as best practices to protect your clients. The presenters, Richard L. Riemer, Esq. (AIR Forms Counsel) and John Pagliassotti, co-authored AIR Commercial Real Estate Forms: A User’s Manual Volume I - Lease Forms and Addenda. Mr. Riemer has been practicing law since 1974 and has served as the attorney for the Forms Committee of the AIR Commercial Real Estate Association since 1995. In that

This class on November 20th will help you and your business… don’t miss this opportunity!

CLASS SIGN-UP

Member Registration: $115

Special pricing for members of the Bakersfield Association of REALTORS®

Non-Member Registration: $145

This is the cost for all non-members of the Bakersfield Association of REALTORS®. Or you can take advantage of

Early Registration: $20 Off

You must register by Friday, October 30th

supporting staff and real estate attorneys. Registration for the class is $115 for members of the Bakersfield Association of REALTORS® or $145 for non-members. Anyone interested in the class can take advantage of an early registration discount. Register by October 30th and receive $20 off! The class includes breakfast and lunch sponsored by Kristy Gannon of imortgage, along with class materials. Seating will be limited; the event will be advertised to agents and brokers statewide so contact Claudia at the Bakersfield Association of REALTORS® at 661.635.2311 or claudia@ bakersfieldrealtor.org). Sign up today and take advantage of the early registration discount!

role, he has authored and edited all the lease, purchase and disclosures published by AIR. Mr. Pagliassotti has negotiated hundreds of leases for millions of square feet of commercial property since 1984. He also serves on the AIR Forms Committee, and regularly serves as an expert witness in all aspects of the commercial real estate industry. The AIR Commercial Contract Forms Review is a phenomenal opportunity to receive a step-by-step guide to understanding and using AIR Forms directly from the experts who create and review them. Agents and Brokers who work on residential income or commercial transactions, as well as those who have an interest in doing so, should attend. This is also a fantastic program for

Breakfast Sponsor:

Christine Hayward

Lunch Sponsor:

Kristy Gannon

All cancellations by November 10, 2015 to receive a full refund. Registration Deadline: November 18, 2015. RSVP: claudia@bakersfieldrealtor.org BAKERSFIELD REALTOR® MAGAZINE

We’re promoting realtor.com… because they’re promoting you!

Take a moment to set-up your profile. It’s easy and it’s free! Go to www.realtor.com/realestateagents

Hit Your Target Market!

Start marketing and promoting your company today with the Bakersfield Association of REALTORS®. The Association has over 1,600 REALTOR® and Affiliate members. We offer many ways for you to actively communicate your company’s brand and marketing message directly to our members. Every week we host a variety of activities, classes, and events. Reach your target market in effective and affordable ways. Consider one of our many opportunities.

SPONSORSHIP OPPORTUNITIES: PRICES RANGE PER ACTIVITY n Newsletter n Educational Classes n Networking Activities

n Community

Outreach n Special Events

FOR ADVERTISING INFORMATION OR AD SIZES, PLEASE CONTACT: Carol Duran at 635-2307. Communications Design and Development.

CONNECTIONS NEWSLETTER

Eblast: Member Newsletter

1 time run

$60/blast

4x consec. run

$200/mo

MEMBER RATES

PUBLIC WEBSITE

REALTOR ® WEBSITE

Member Advertising Rates

Member Advertising Rates Home Page Ad

$125/mo

Entire Site Ad

$85/mo

Feature Ad (2 week period)

$200

Home Page (2 week period)

$150

Call now at 661-635-2307

2016 Committee Sign-ups As 2016 approaches, we’re gearing up, and building up, our 2016 committees

ver the years, our members have developed a rich culture of volunteering in our community, as well as at events and fundraisers hosted by our Association. Every chair and vice-chair for 2016 was hand-picked and asked to serve by our 2016 President Bill Redmond. It’s a big responsibility, but many have learned over the years that it is very fulfilling and rewarding to give back to our community. After all, REALTORS® are all about building communities, and it’s the heart of a REALTOR® that changes the community. So why not take a leap of faith and volunteer as a member on any one of the following committees …we’re counting on your help! Each committee gives back in a variety of ways; some give back directly to the community through fundraisers for a charitable organizations such as Relay for Life, Campout Against Cancer, Sally’s Place, the Gleaners and more. We also have member volunteers who share their knowledge and experience with other REALTORS®, e.g., Technology’s TUG, Membership Development’s Career Booster and so much more. There’s something for everyone!

How to Join a 2016 Committee. It’s as easy as 1-2-3 1. Download the committee application at www.bakersfieldrealtor.org/member services/ committees 2. Turn in the completed application to the receptionist, send it to cindy@ bakersfieldrealtor.org, or you can just drop it off in the mail. 3. Show up to the scheduled committee meeting. That’s it!

Don’t wait, sign up to serve on any one of our 2016 committees now.

EDUCATE EDUCATION

Chair: Lisa Belt, Soper Homes Realty, Inc Vice-Chair: Doreen Lane, Watson Realty ERA

COMMERCIAL INVESTMENT Chair: Kevin Palla, Pacific Commercial Realty Advisors Vice-Chair: Pete Peralta, Watson Realty ERA DIVERSITY Chair: William Chicas, Watson Realty ERA MEMBERSHIP DEVELOPMENT/ ORIENTATION

MLS OPEN FORUM Chair: Tim Roberts, Watson Realty ERA Vice-Chair: Andy Legase, Watson Realty ERA

YOUNG PROFESSIONALS NETWORK Chair: Ashley Weaver, Karpe Real Estate Center Vice-Chair: Scott Knoeb, Frontier Real Estate Services, Inc.

LEAD

STRATEGIC PLANNING AND FINANCE Chair: Athena Collup, Miramar International, Mill Rock Vice-Chair: Wayland Louie, RE/MAX Golden Empire

Chair: Ronda Newport, Miramar International, Mill Rock Vice-Chair: Scott Knoeb, Frontier Real Estate Services, Inc.

ADVOCATE

TECHNOLOGY

R.GOV

Chair: Derek Sprague, Sprague Real Estate Group Vice-Chair: Nik Boone, Tobias Real Estate

ENGAGE

AFFILIATES Chair: Barbara Wells, San Joaquin Valley Mortgage Vice-Chair: Michele Cooper, Chevron Valley Credit Union ATTENDANCE & RECEPTION Chair: Debi Roberson, Miramar International, Mill Rock Vice-Chair: Tina Price, Keller Williams Realty

COMMUNICATIONS Chair: Derek Sprague, Sprague Real Estate Group Vice-Chair: Ashley Weaver, Karpe Real Estate Center

2016 COMMITTEES

LCRC

Chair: Jeanne Radsick, Tobias Real Estate Chair: Carol Helm, McKinzie Nielsen Real Estate Vice-Chair: Martha Johnson, Keller Williams Realty

SERVE

REALTORS® CARE SALLY’S PLACE

Chair: Lisa Belt, Soper Homes Realty, Inc. Co-Vice-Chair: Misty Jeffries, Chicago Title Co-Vice-Chair: Joe Muller, Chicago Title

GOLF TOURNAMENT Chair: David Knoeb, Frontier Real Estate Services, Inc. Vice-Chair: Vincent Breeding, Watson Realty ERA

BRINGING HOME THE CURE n Relay

for Life Against Cancer n Wine Tasting Event Co-Chair: Debi Roberson, Miramar International, Mill Rock Co-Chair: Ronda Newport, Miramar International, Mill Rock Vice-Chair (Wine Tasting Event): Theresa Olson, Soper Homes Realty, Inc n Campout

BAKERSFIELD REALTOR® MAGAZINE

2015

AS SOC IATION

H IG H L I G H T S

YPN Softball

A N D

CEL EB R AT IO N S

MLS FORUM

This committee was established just this year, but has already proven to be valuable to all of our members. REALTORS® are on the front lines and we want to help you and your business. This is an opportunity to make your concerns or suggestions heard. We hear your concerns and changes happen -- all to benefit you.

A day filled with friendly team rivalry and fun for everyone Members pulled together to make the annual YPN Softball Tournament a smash hit. It was a fun-filled day in the park. There was something for everyone -- young and old.

Career Booster

The Education Committee gathers some of our very own super stars. It’s always a great opportunity to sit down with some of our heavy hitters who are more than willing to share their experiences, describing what made them successful in a very unpredictable industry. We’ve had some great speakers such as Derek Sprague, Ashley Weaver, Bart Tipton, David Knoeb, Doug Ferris, Leslie Walters, Linda Banales and Mary Christenson

Legislative Update

Wine Tasting

Some of our political powerhouses joined us as they spoke to our members. Every year we get the run down on current political issues being discussed in Washington and Sacramento affecting the homeowner and REALTORS® alike. This year, Congressman Kevin McCarthy and City Councilmember Chris Parlier spoke on their political concerns regarding our community and homeownership issues.

TEAM BRINGING HOME THE CURE It was an entertaining evening of wine tasting, food and entertainment sponsored by several local wineries and food vendors. This year we added craft beer for the nonwine drinkers. The committee, headed by Theresa Olson and Julia Otis Smith, raised a total of $48,121 for the American Cancer Society and Campout Against Cancer.

YPN

Our YPNers are tomorrow’s leaders today. They have hosted many lunchand-learns and mixers, so that they can proactively help and engage our younger REALTOR® members to excel in their careers. They also encouraged other YPNers to participate in Legislative day activities in Sacramento.

Scholarships

Our Association champions the pursuit of higher education and in 2015 we granted scholarships totaling $4,600 to eight applicants. The 2015 recipients were Gabriel Ablin, Taylor Carter, Meishan Chen, Karli Cordova, Zechariah Duran, Kody Odell Miller, Kailee Moore, Nicolas Montero-Garcia, Michelle Packer and Chelsea Sanford

Education

Besides our local experts speaking at Career Booster, there were some great speakers and topics brought in by this commmittee like Joel Carlson’s RPA-CA, Disclosure, Nabil Captan’s Credit Workshop, Robert Brand’s Risk Management, Leslie Appleton Young’s Economic Forecast and Gov Hutchinsons’ Legal Update.

F RO M

O UR

VARIOU S

C O MMI T T EES

A N D

EV EN T S

Christian Real Estate Fellowship

Judy Miller organizes monthly fellowship, worship and speakers. The CREF comes together to encourage and to be encouraged by others, often listening to the testimonies of guest speakers. Always set in prayer, with a little worship music to begin the fellowship.

Golf Tournament

Membership Development / Orienation

It’s our 54th year and still going strong on the golf course. Our annual golf tournament is one of our biggest fundraising events, generating thousands of dollars for deserving charities. Last year we had our Helicopter Golf Ball Drop for a chance to win $100,000 and we’re doing it again this year. It’s a full day of fun and a great tradition of giving back to our community. This year we will be giving to the Ronald McDonald House and Wounded Heroes Fund.

Equal Opportunity

Our Fair Housing Arts Contest celebration was a huge success and a day of funfilled activities for committee members, teachers, and most of all, the kids. The Equal Opportunity Committee raised $3,619.50 and donated a total of $1,300 in gift cards to all of the participating teachers.

Membership Development/Orientation Seeks ways to enhance the value of membership and plans, and conducts orientation classes every month at the Association.

Attendance & Reception Attendance and Reception Committee You see the members of this committee at most large events, assisting in the decorations, registration or just welcoming you into the event.

Woolgrowers

Our Affiliates meet at Woolgrowers for a family-style lunch with our friends and colleagues. It’s always a great turnout and huge success as REALTORS® and Affiliates come together to share a meal over friendly conversation, and well, maybe a little bit of business, too!

REAAC

Protecting the consumer They started as a committee, but are now a coalition! REAAC is a collaboration between the District Attorney’s real estate fraud unit and Bakersfield real estate professionals. REAAC members help identify new and old types of fraud and scammer tactics, and educate the public on how to contend with these tactics.

R.Gov

Get involved — make a difference!

We had a number of speakers this year, brought to us by Kim Schaeffer, our GAD. Our guest speakers were very informative about political issues affecting our business and community.

Technology Training With regular TUG (Technology Users Group)

classes, REALTORS® are learning how to connect! Thanks to David Knoeb, our (TUG) Committee Chair, members have attended sevearl hands-on demonstrations on iPads, laptops and mobile devices. Classes included training in Digital Signatures, DocuSign, iPad, Evernote and so much more. We can’t wait to see what new technology teachings the TUG Committee will bring in 2016!

C. Support RPAC – “The voice and muscle of the REALTOR®.” D. Improve awareness and grassroots involvement of members in political advocacy. E. Allocate sufficient resources for an effective Government Affairs Program. F. Involvement and recognized as influential in economic development.

Strategic Plan continued from page 18 investment to increase income. More involvement, join committees, more broker involvement. n Make use of the 501(c)(3)foundation to broaden purpose beyond scholarships. Refer to the foundation Board of Directors.

Advances

n Paid mortgage off in November 2014. n Allocate resources to identify, mentor and invest in future leaders of the Association and to serve on private and public boards.

n Develop policy platforms that correspond with strategic plan on issues impacting our industry.

Future Leaders: creating a Leadership Academy. Convey values and standards of professionalism, knowledge-based skill set, governance structure and protocol.

In final stages of approval. Then will go to print. Distribute to elected officials and candidates running for office.

n Anticipate Association office growth needs with a plan for expanding parking and classroom space. Currently in discussion. n Maintain plan for technology investment and providing cutting edge tech services to members.

n Increase professional staffing as increased programs and member services require customer service excellence.

n Align committees with the goals of the Association, ensuring relevance of their work and outcomes.

Continue to work with YPN and fill the bus to Sacramento.

Keep the goals in mind and add task forces or committees where relevant. Brokers Advisory Group, Leadership Academy.

IV. ADVOCATE

n Allocate sufficient resources for an effective Government Affairs Program. Increased GAD Program with additional hours for GAD. n Involvement and recognized as influential in economic development.

Government Relations and the Voice of Real Estate - Vigilance in monitoring and influencing issues impacting real estate. A. Develop policy platforms that correspond with strategic plan on issues impacting our industry. B. Develop a coalition with other associations to support advocacy.

BAKERSFIELD REALTOR® MAGAZINE

Put together a Team to speak at offices & promote volunteering contributions. Looking at grant monies for post card mailing. Recognize RPAC contributors on Association website. n Improve awareness and grassroots involvement of members in political advocacy.

Continue to bring on professional staff members to fill the services required.

Continue working with and strengthening coalitions. Encourage participation in Kern Leadership Academy and Bakersfield Leadership. n Support RPAC – “The voice and muscle of the REALTOR®.”

Line item established on budget for keeping the office equipment up to date.

Specified color indicates if a project is: n on track n needing some attention

n Develop a coalition with other associations to support advocacy.

Data mining: Survey membership regarding issues impacting transactions: Solar Leases, Gather information for crafting legislation. Put the link on the MLS to CAR on Q&A regarding solar. Consider creating new name for R.Gov to better define and represent the committee’s purpose. Text reminders to member on meetings.

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V. SERVE

Community Service - Positively impacting our community through good will and campaigns led by REALTORS®. A. Contribute to the community as a REALTOR® force and as a means for involving members. B. Improve public awareness of the contributions of the Association and REALTORS® by quantifying the economic impact of direct and in-kind services. C. Evaluate the Association’s involvement in community service and charities to determine direct costs (i.e., staffing, funds) and seek annual program that raises funds for REALTORS®, e.g. scholarship, education, etc. (Be sure contributions are net and not gross proceeds.)

Advances

n Contribute to the community as a REALTOR® force and as a means for involving members. Better promotion of the Relay for Life and Campout against Cancer days for better participation by membership. New members – find a place to engage them early, even if in small ways. n Improve public awareness of the contributions of the Association and REALTORS® by quantifying the economic impact of direct and in-kind services. Work with the CPR committee to promote just what we do and how much we contribute. n Evaluate the Association’s involvement in community service and charities to determine direct costs (i.e., staffing, funds) and seek annual program that raises funds forº REALTORS®, for instance scholarship, education, etc. (Be sure contributions are net and not gross proceeds.) Encourage sweatequity partnerships of supported charities in fundraising events.

Welcome, New Members!

SUCCESS

Your journey as a REALTOR® has just begun in making a positive impact in the lives of families in our community

realtors ® august

realtors ® september

CONGRATULATIONS TO OUR NEW REALTORS® AUGUST: Alejandro Aguiar,

Miramar International Downtown; Bhupinder Behniwal, Magic Real Estate; Rowena Caluya, Coldwell Banker Preferred - CO; Rebecca Cardi, McMurtrey Realty; Daniel De Leon, Avalar Real Estate; Jairo Duenas, Royal Flush Real Estate; Kirk Given, Given Realty; Sarah Johnson, Miramar International - Marketplace; Yvonne JohnsonMorris, Miramar International - Downtown; Cesar Juarez Jr, Miramar International - Downtown; Veronica Mariscal, Miramar International- Downtown; Marci Marquardt, Watson Realty ERA; Dario Martinez, Liberty One Real Estate Group; Sandra Oropeza, Keller Williams Realty; Troy Owen, Keller Williams Realty; Brynn Powers, Watson Realty ERA; Jon Spencer, McKinzie Nielsen; Pablo Vargas, Golden Valley Real Estate Group SEPTEMBER: Jason Alexander, Keller Williams Realty; Bruce Boehler, Given Realty; Tyler Cabrera, RE/MAX Golden Empire; Erica Coleman, Clemmer and Company Real Estate; Ryan Davidson, SafeGuard Realty Investments; Maria De La Rosa, Keller Williams Realty; Martha Elizondo, Miramar International Downtown; Lourdes Garcia, Sierra Central Real Estate; Ricardo Garcia, Performance REALTORS®; Michelle Harvey, Graddy & Company; Carrie Heredia, Keller Williams Realty; Kimberly Kom, Watson Realty ERA; Brett Lundin, Keller Williams Realty; Roger Magana, Golden Valley Real Estate Group; Victoria Manning, Coldwell Banker Preferred - CO; Remedios Martinez, Platinum Real Estate, Inc.; Julissa Menacho, Servando Rocha, Broker; Gloria Merchant, Coldwell Banker Preferred,Ming; Tina Nicholson, Watson Realty ERA, Carolina Olivas, Real Estate eBroker Inc., Christian Ortiz, Liberty One Real Estate, Sarah Poljak, Sarah Poljak, Broker; Elena Quintana, Century 21 Vision Realty; Ruby Rodriguez, Keller Williams Realty; Natasha Sanchez, Miramar International-Marketplace Jennifer Scheidle, Miramar International; Satnam Bhullar, RE/MAX Golden Empire; Jana Sylvester, Miramar International - Ming; Bryce Wolfe, Tholco Real Estate Group, Inc.; Eric Zandes, Zandes Realty

Month of October is the Best Time to Buy a Home I

TRACEY VELT | REAL TRENDS

f you’ve ever bought a home, you’ve likely heard from your REALTOR® that it’s better to buy in the fall and winter months to get the best deal — given less competition from other buyers in these colder months when families are entrenched in the back-to-school schedule. RealtyTrac took a big data approach to checking the validity of such conventional wisdom, and we did find the data to be in agreement — with a few glaring exceptions.

The best month to buy is October RealtyTrac analyzed more than 32 million sales of single family homes and condos since 2000, and we found that the month where buyers have gotten the best deal on average is October. Of the 2.7 million sales closed in October over the last 15 years, the average sales price was 2.6 percent below the average estimated full market

value at the time of sale. “The start of the school year and the holidays influence our buyer decisions and serve as a strategic indicator of the most advantageous times for buyers to land their lowest-priced deal. Due to less buyer competition, October and November typically provide a dip in the SoCal real estate activity cycle,” said Mark Hughes, chief operating officer with First Team Real Estate, covering the Southern California market where the best day to buy at a discount is October 1st. Following October as best months to buy were February, July, December and January — all fall or winter months except for July, which was a surprise given that conventional wisdom would suggest that is a good time to sell but not necessarily to buy to buy at a bargain price. “As we enter the rainy winter months in

Seattle, things usually start to slow down. But it’s not just inclement weather; the days also get significantly shorter, making it challenging for sellers to present their homes in the best possible light,” said OB Jacobi, president of Windermere Real Estate, covering the Seattle market where the best day to buy at a discount is April 1st. “We often advise our sellers to take their homes off the market until spring. On the flip side, we tell our buyers that this can be a very opportune time for them because sellers, who keep their homes on the market through the holidays, are often very motivated to sell. There are also typically fewer buyers in the marketplace, so there is less competition for homes.” The worst month of the year to close on the purchase of a home is April, when buyers over the last 15 years have purchased at an average premium of 1.2 percent above estimated market value at the time of sale. On the other hand, that makes April the best month for sellers.

The best weekday to buy is Monday

Working Late for your Real Estate needs! Specializing in right-of-way and land acquisitions for land developments, due diligence, mineral title reports, surface waiver acquisitions, and drilling island negotiations

Serving the West Coast since 1995!

BAKERSFIELD REALTOR® MAGAZINE

O R E G O N

W A S H I N G T O N

Out of 5.5 million single family home and condo sales over the last 15 years that closed on a Monday, buyers realized an average discount of 2.3 percent below full estimated market value at the time of sale. Friday is the second-best weekday to close on a home purchase. Buyers who closed on Friday realized an average discount of 2.0 percent. Thursday is the worst day of the week to buy a home, with a 1.0 percent average discount, followed by Wednesday with a 1.4 percent average discount, and Tuesday, with a 1.9 percent average discount.

The best day of the year to buy is October 8th. Author Bio: Tracey C. Velt is a writer, blogger

and editorial strategist who specializes in the business of real estate. For the past 10 years, she’s been writing and editing for REAL Trends, is the editor of the REAL Trends blog and the editor of LORE magazine. Prior to that, she served as an editor for Florida Realtor magazine and continues to contribute to multiple real estate publications, both in print and online. This article reprinted with permission of REAL Trends Inc Copyright 2015.

The Kern County Real Estate Professionals Family Relief Fund Contributors

Front row (l/r) Michele Cooper, Ronda Newport, Tamarra Harms, Tracy Frith, Kym Plivelich and Misty Jeffries. Back row (l/r) Tony Ayon, Martha Johnson, Tim Roberts, Wayland Louie and Brian Tuttle

The Kern County Real Estate Professionals Family Relief Fund

One Year and Counting CONTRIBUTING WRITER | WAYLAND LOUIE

he Kern County Real Estate Professionals Family Relief Fund (FRF) was born from a desire to help local individuals in the real estate industry. The FRF mission statement reads: “To assist with the financial burden of families in the Real Estate Industry in times of personal and medical crises.” This non-profit organization aims to assist anyone in the real estate industry: home inspectors, pest company employees, loan company employees, office staff, et cetera – not just real estate agents. The kickoff party was held on September 4, 2014 at the Petroleum Club and was a success in getting the word out and raising initial funds for disbursement. Nineteen sponsors THE HEART provided $8,750 for the inaugural; $1,935 in donations were made that night, OF GIVING with another $885 in raffle proceeds. Since then, fundraisers have raised additional funds and more are planned for the future. In addition, generous pledges have been committed by very giving individuals for each transaction they close. To date, the FRF has helped 7 individuals with $7,250 for various needs. Please consider joining with those who have already made a donation, or pledge to this very worthwhile cause. Donations can be made on the FRF web site (repfrf.org). The commission pledge forms are also available on the web site, or from any of the directors. Come out and participate in our fundraising activities! If you would like more information, or how you can participate, please fill out the form on our website, repfrf.org or call 661.333.2901.

KICKOFF SPONSORS n Wells Fargo Bank n Miramar International n Bakersfield Association of REALTORS® n Agape Mortgage n The Mortgage House n Tim & Michele Cooper n The Newport Team n The Gannon Team n Rob & Misty Jeffries n Chevron Valley Credit Union n Wayland Louie n Allyn Medeiros n Suzi Beaty with Fidelity National n Scott Tobias/Tobias Real Estate n Kym Plivelich/ Marcom Real Estate Group n Energy Independence Group n Judy Miller n MC Dynamic n Al & Barbara Wells KICKOFF NIGHT DONORS n KW Cares n Chasity Goodson n Paula Aguilar n Chris & Cissy Clark n Julia Otis Smith n Cecile Shanklin n Cindy Kiser n Linda Jay n Kandie Miller n The Newport Team n Helen & Bill Thomas n Sheryl Gallion n Michele Cooper n Lisa Hook & Family n Ashley & Dustin Weaver COMPANY DONATIONS n Bakersfield Cares, Inc n Miramar International n Watson Realty n RE/MAX Magic DONATIONS n Chasity Goodson n Ashley Weaver n Paula Aguilar n Lisa Hook n Chris Clark n Debi Roberson n Julia Smith Otis

Mona Cimental Cecile Shanklin n Ray Shannon n Cindy Kiser n Dana Munson n Kandie Miller n Amee Keesey n Walt Newport n Darrell Sparks n Ronda Newport n Carol Burrell n Helen & Bill Thomas n Louise Juracek n Sheryl Gallion n Martha Johnson n Michele Cooper n Tony Ayon n Tracy Frith n Sharon Martinez n Lofy Enterprises n Kevin Oliver n Hollie Whitfield n Karen Vanderhurst n Chereyl Nunn n Barbara Bogner n Sheri Anthes n Theresa Olson n Linda Jay n Larry Burkey n Rhonda Anderson n Martha Acosta n Judy Camp n Kristie Heriford n Donna Rogers n Lynne Wright n Shelley Murphy n JP Porter n Steve Brunswick n Christian Fernandez n Alicia Angelini n Karina Cera n Marie Mamaradlo n Felice Durazo n Judy Miller n Roberta Holzman n Coleen Peters n Mandy Muth n John Houchin n Debra McTaggart n n

DIRECTORS & OFFICERS n Tony Ayon, President n Martha Johnson, Vice President n Michele Cooper, Treasurer n Ronda Newport, Secretary n Tracy Frith n Tamarra Harms n Misty Jeffries n Wayland Louie n Kym Plivelich n Tim Roberts n Brian Tuttle

We apologize if we missed your name… it was unitentional. If you are not on our list, please let us know so that you can be recognized as well. Call 661.333.2901. BAKERSFIELD REALTOR® MAGAZINE

THEATEAM

embers of The A Team! Collectively, these individuals form

a group of loyal, hard-working Affiliate members who serve the Association in a variety of ways.

Over the years we have developed a special partnership with our Affiliates in Action who have given so much to our members!

Over a long period of time, they consistently: n Attend activities and events such as MLS Open Forum n Volunteer their time and energy to support the Association’s programs and activities. n Promote Association activities to other members. n Contribute raffle items and door prizes, as well as sponsor various programs and special events. For all their efforts, A Team Members earn these opportunities: n Featured in all issues of Bakersfield REALTOR® Magazine. n Complimentary advertising through The A Team contact list on the Association website. n Complimentary recognition on the Association Reception TV. n First opportunity to sponsor key events with sponsor banner.

SHERYL GALLION Ticor Title 661.342.7802

sgallion@ticortitle.com

CHEREYL NUNN

Wells Fargo Home Mortgage 661.664.5300

chereyl.a.nunn@wellsfargo.com www.wfhm.com/loans/chereyl-nunn

MIKE GEORGE

SUZI BEATY

Agape Mortgage 661.324.2427

Fidelity National Home Warranty 661.477.3906

mikegeorge@agapemtgco.com www.agapemtgco.com

suzi.beaty@fnf.com

JANETTE RAMSEY

JEFF AGUILERA

janette@jramseyinsurance.com www.jramseyinsurance.com

jeffrey.aguilera@bankofamerica.com mortgage.bankofamerica.com/ jeffreyaguilera

Janette Ramsey Insurance 661.328.9250

Bank of America 661.282.4677

If you’re interested in becoming a member of The A Team contact Michele Cooper, our Affiliate Chair!

Michele Cooper

Chevron Valley Credit Union mcooper@chevronvalleycu.com 661.900.2358

BARBARA WELLS, Vice Chair San Joaquin Valley Mortgage 661.703.2227 bwells@sjvalleymortgage.com

You can be a part of The A Team too! 28

Call Michele Cooper at 661.900.2358 for more information

BAKERSFIELD REALTOR® MAGAZINE

Cooperation is First

ARTICLE CONTRIBUTION | JOE NEWTON, OMBUDSMAN

rom the original 1913 Code of Ethics, there are two remaining codes today that are found in Article 3 (Duty to Cooperate) and Article 17 (Duty to Arbitrate Disputes). Article 3 of the NAR Code of Ethics requires that “REALTORS® shall cooperate with other brokers, except when cooperation isn’t in the client’s best interest.” The Code goes on to say “the obligation to cooperate doesn’t include the obligation to share commissions, fees, or to otherwise compensate another broker.” In other words, REALTORS® must cooperate with other brokers regardless of whether or not compensation is offered. This Joe Newton “cooperation” is discussed in SOP 3-10 and relates to the obligation to share information on listed property, and to make property available to other brokers for showing to prospective purchasers/tenants when it is in the best interests of sellers/landlords. The actual offer to pay compensation is found in the MLS Rules and Regulations Article 7.12 where the broker participant makes a blanket unilateral offer of compensation to the other MLS broker participants for their services in selling the property. A listing filed with the MLS must specify some amount of compensation. The following provides answers to some of the frequently asked questions about cooperation between real estate agents. Q. During an open house, must an agent ask all guests if they have an exclusive representative agreement before discussing details of the property? A. The Code of Ethics does not require that an agent ask all visitors if they are subject to an exclusive representation agreement. SOP 16-13 states only that you ask this question prior to offering a “substantive service”. This may include writing an offer or presenting a CMA. If there is an ER agreement, you

may not ethically proceed unless you have the permission from the other agent holding the ER agreement. Further discussion of this is found in SOP 16-13 which states “REALTORS® shall not engage in any practice or take any action inconsistent with exclusive representation or exclusive brokerage relationship agreement that other REALTORS® have with clients. Sometimes the listing broker wants to communicate with the buyer’s lender, home inspector, pest control operator, or someone else working for the buyer. Q. Does a cooperating broker have any legal duty to permit the listing broker to speak to or in any way communicate with any of the buyer’s representatives? A. In the case of the cooperating broker electing to be the exclusive agent for the buyer, that agent has a fiduciary responsibility to the buyer. Therefore, this broker may not do anything contrary to harm the buyer’s interests unless required by law. But, that broker has responsibilities towards other persons in the transaction. That may include a duty to the seller to exercise reasonable skill and care, a duty to be honest and fair and to deal in good faith with the seller, and a duty to disclose all material facts. This may require, in some cases, permission to the seller’s agent to contact some of the buyer’s representatives especially if contact will harm the buyer’s interests. Contact in some cases may allow the transaction to proceed more expeditiously and that naturally is in the buyer’s interests.

2015 OMBUDSMAN REPORT JULY - SEPTEMBER

200 calls were received by our Ombudsman

74 calls were grievance/ethics complaints against agents that were resolved n

2 grievance/ethics packages mailed out to complaining party n

84 calls requesting information on real estate procedures n

21 calls requesting information on deposits

2 calls were complaints against a non- association member n

5 anonymous calls

9 cases referred to Association mediation

3 Tehachapi calls

523 Year-to-date total

Q. What if the buyer doesn’t want the listing agent to have access to their representatives? A. When the buyer expressly forbids their agent to permit such access, the agent should follow his/her principal’s instruction. When there is a dual agency involved, the agent has the unenviable task of resolving conflicting desires of both parties. Q. Are there ethical standards that follow this issue? A. We always look to Article 1 which states while REALTORS® pledge to protect and promote the interests of their client, this obligation “does not relieve REALTORS® of their obligation to treat all parties honestly.” Again in Article 3, it states that REALTORS® shall cooperate with other brokers, except when cooperation is not in the client’s best interest. There are few instances where permitting a listing agent to have contact with the buyer’s representatives – such as the lender, home inspector, or pest control company – would not be in the best interests of the buyer. Cooperation between REALTORS® representing opposite clients is obviously encouraged, but any action that would interfere with those agency relationships should be avoided. When you read Article 16, it will identify specific situations where agency interference may arise. However, nothing in this section prohibits aggressive or innovative marketing or business practices that would otherwise be ethical. In other words, a REALTOR® shall not use Article 16 as a basis to allege that another REALTOR® is interfering in an agency relationship because of aggressive business practices. Rather, the intent of Article 16 is to prevent targeted communications, whether VERBAL or WRITTEN, when the targets of the mailing or communication are those clients (whether buyer or seller) who are known by the REALTOR® to be in an exclusive agency relationship with another REALTOR®. C.A.R. members requiring legal assistance may contact the Member Legal Hotline at 213.739.8350 or 213.739.8282 - Monday through Friday. This and other information regarding legal issues can be found in the member legal section of the C.A.R. website. BAKERSFIELD REALTOR® MAGAZINE

HOUSING MARKET 1,000

STATEOFTHE

500

CONTINGENT

2,500

2015

2,000

2015 2014

1,500

2014 1,500

1,000

500

ACTIVE

2014 Compared PENDING SOLD to 2015 by MLS Area

ACTIVE

CONTINGENT

August 2015 All Areas August August 2015 2,500

PENDING

SOLD

ACTIVE

CONTINGENT

PENDING

SOLD

September 2015 All Areas September 2015 2015 2014 September

Year over Year Year over Year % Year over%Year % Year over%Year 2014 2014 Change Change Change Change Year over Year Year over Year % Year over % Year % Year over%Year 2015 2014 2015 1,727 2014 Active August 1,988 1,647 1,647 20.7% Active September Active September 2,074 2,074 1,727 Active August 1,988 20.7% 2015 2014 2015 2014 20.1% 20.1% Change Change Change Change 321 287 287 2015 11.8% Contingent Contingent 287 255 255 12.5% Contingent Contingent 321 11.8% 287 12.5% 2,000 Active 1,988 1,647 1,647 20.7% 20.7% Active 2,074 1,727 1,727 20.1% Active 1,988 Active 2,074 20.1% 1,197 1,054 1,054 13.6% 13.6% Pending Pending 1,119 940 940 19.0% Pending Pending 1,197 1,119 19.0% 321 287 2014 11.8% 287 255 255 12.5% ContingentContingent 321 287 11.8% ContingentContingent 287 12.5% Sold 678 701 701 -3.3% -3.3% Sold 637 590 590 8.0% Sold 678 Sold 637 8.0% 1,197 1,054 1,054 13.6% 13.6% 1,119 940 940 19.0% Pending Pending 1,197 Pending Pending 1,119 19.0% 1,500 Total Volume Closed $154,863,354 $151,736,496 2.1% Total Volume Closed $144,120,627 $130,086,473 Total Volume Closed $154,863,354 $151,736,496 2.1% Total Volume Closed $144,120,627 $130,086,473 10.8% 10.8% Sold 678 701 -3.3% -3.3% Sold 637 590 590 8.0% Sold 678 701 Sold 637 8.0% Median Price$220,000 * $220,000 6.3% Median Price$206,000 * $206,000 Median Sales PriceSales * $207,000 $207,000 6.3% Median Sales PriceSales * $209,100 $209,100-1.5% -1.5% Total Volume Closed $154,863,354 $151,736,496 2.1% Total Volume Closed $144,120,627 $130,086,473 Total Volume Closed $154,863,354 $151,736,496 2.1% Total Volume Closed $144,120,627 $130,086,473 10.8% 10.8% Average DOM * 40 43 -7.0% Average DOM * 39 46 -15.2% Average DOM * 40 43 -7.0% Average DOM * 39 46 -15.2% 1,000 Sales Median * $220,000 6.3% Median Price$206,000 * $206,000 Median PriceSales * Price$220,000 $207,000 $207,000 6.3% Median Sales PriceSales * $209,100 $209,100-1.5% -1.5% Average DOM * 40 43 -7.0% Average DOM * 39 46 -15.2% Average DOM * 40 43 -7.0% Average DOM * 39 46 -15.2%

500

Bakersfield

2015 2014

Bakersfield

Year over Year Year over Year % Year over%Year % Year over%Year August 2015 2014 2014 2015 2014 2014 2015 September September 2015 0 August Change Change Change Change ACTIVE CONTINGENT PENDING SOLD % Year over Year % Year over Year % Year over Year % Year over Year Sold 587 2014 618 -5.0% -5.0% Sold September 2015 563 2014 503 11.9% 11.9% Sold 587 618 Sold September 563 503 August 2015 August 2015 2014 2015 2014 Change Change Change Change Total Volume Closed $136,773,074 $137,056,173 -0.2% Total Volume Closed $126,771,419 $114,200,561 11.0% Total Volume Closed $136,773,074 $137,056,173 -0.2% Total Volume Closed $126,771,419 $114,200,561 11.0% Sold 587 618 Sold 563 Sold 587 618 -5.0% -5.0% Sold 563 503 503 11.9% 11.9% Median Price$225,000 * $225,000 4.8% Median Price$212,000 * $212,000 -1.4% Median Sales PriceSales * $214,679 $214,679 4.8% Median Sales PriceSales * $215,000 $215,000-1.4% Total Volume Closed $136,773,074 $137,056,173 -0.2% Total Volume Closed $126,771,419 $114,200,561 11.0% Total Volume Closed $136,773,074 $137,056,173 -0.2% Total Volume Closed $126,771,419 $114,200,561 11.0% Average DOM * 39 40 -2.5% Average DOM * 37 43 -14.0% -14.0% Average DOM * 39 40 -2.5% Average DOM * 37 43 Median Sales PriceSales * Price$225,000 $214,679 $214,679 4.8% Median Sales PriceSales * $215,000 $215,000-1.4% Median * $225,000 4.8% Median Price$212,000 * $212,000 -1.4% * Figures from Single Family Homes Only. Bakersfield uses the following Zip Codes: 93301, 93302, 93303, 93304, Average DOM * 39 40 -2.5% Average DOM * 37 43 -14.0% Average DOM * 39 40 -2.5% Average DOM * 37 43 -14.0% Statistics were run on October 7, 2015. 93305, 93306, 93307, 93308, 93309, 93310, 93311, 93312, * Single * Single Family Only Family Only 93313 93314. * Single Family OnlyFamily Only * Single

2015 YEAR-TO-DATE STATS Area

# Sold

Dollar Value

Average Sold Price*

DOM*

2015

2014

2015

2014

2015

2014

2015

2014

189

177

$33,504,469

$23,645,123

$182,539

$138,592

97.40

97.63

130

120

$11,612,326

$9,806,732

$91,647

$85,801

97.52

96.41

152

179

$23,749,850

$26,326,307

$157,569

$151,456

98.26

98.66

$4,598,150

$3,723,600

$291,543

$232,725

94.97

99.02

216

208

$30,943,545

$26,505,349

$143,257

$128,050

98.54

97.75

380

409

$64,811,115

$68,117,576

$174,945

$173,015

98.55

97.78

175

137

$38,534,394

$27,755,431

$225,157

$208,793

98.71

99.00

$16,840,720

$12,998,912

$308,532

$284,776

97.69

97.89

128

$14,794,957

$11,471,781

$115,586

$119,887

98.20

98.16

$11,977,922

$11,936,550

$157,446

$137,314

98.05

97.49

$465,000

$1,712,500

$155,000

$154,722

89.08

97.38

440

422

$61,400,201

$58,623,291

$149,491

$143,829

98.40

99.54

1068

1052

$217,171,922

$202,277,952

$213,968

$202,975

98.55

98.83

547

560

$172,588,490

$170,898,000

$318,122

$308,611

97.80

98.53

$6,154,714

$3,486,816

$323,932

$290,568

98.59

99.93

159

148

$41,460,098

$36,862,190

$261,190

$249,069

97.85

98.56

797

799

$230,986,025

$236,910,331

$290,489

$297,503

98.40

98.50

341

299

$118,974,524

$100,580,996

$354,324

$339,353

98.47

98.68

$5,897,829

$4,850,960

$421,274

$391,080

98.47

93.66

$22,476,901

$17,691,200

$263,530

$231,349

97.15

97.94

$680,000

$2,826,000

$255,000

$174,375

205

93.07

93.98

$1,933,420

$1,162,372

$87,113

$79,490

96.31

93.16

$2,758,039

$4,400,800

$134,696

$155,789

95.96

95.79

$5,473,800

$5,506,740

$128,805

$112,382

96.27

99.18

$2,956,000

$2,719,500

$369,500

$352,786

146

94.42

97.23

$842,300

$637,000

$93,589

$106,167

115

94.48

93.68

$3,786,001

$2,373,532

$195,600

$198,000

94.36

100.72

174

190

$30,741,620

$30,982,227

$178,056

$165,250

98.42

98.41

112

113

$13,432,170

$12,155,193

$120,718

$109,999

96.31

96.34

149

141

$24,973,922

$21,410,888

$168,314

$151,850

97.73

97.06

111

114

$33,994,177

$24,904,680

$322,447

$227,059

93.58

94.75

* Figures from Single Family Homes Only. Statistics were run on October 7, 2015.

2015 2014

% of List Price*

The Home Buying Process… Involves Greater Technology, REALTOR® Use Consumers have the ability to do more home buying research online and be more connected during the home search process than ever before, but research proves they are still seeing the value a REALTOR® brings to the transaction, from the initial search to well after the closing,” said NAR President Chris Polychron, executive broker with 1st Choice Realty in Hot Springs, Arkansas. “REALTORS® bring great value to buyers from every generation, demographic and location as well REALTOR ® as in every financial and familial TECHNOLOGY situation. So while consumers have more technological tools available at their fingertips, REALTORS® are now more than ever a part of the home buying and selling equation.” The report found that finding the right property was ranked as the most difficult step in the home buying process. Since the Internet is now the first place many people go for information, it’s not surprising that 4 in 10 buyers looked for properties online as a first step in the home buying process (up from 36 percent in 2010). However, 88 percent of buyers in 2014 purchased their home with assistance from a real estate agent, up from 83 percent in 2010. While 94 percent of millennials and 84 percent of baby boomers used online websites in their home search, only 65 percent of the Silent Generation - those ages 69 to 89 years - did the same. Older boomers, those aged 60 to 68 years, used a

BAKERSFIELD REALTOR® MAGAZINE

mobile device to search for properties at less than half the rate of millennials (30 percent versus 66 percent). When it comes to website listing features, photos and online property information were more important to millennials, while virtual tours and direct contact with a real estate agent were more important to baby boomers. Despite visual content growing in popularity and importance, older homebuyers found virtual tours more useful than younger buyers (45 percent among the Silent Generation and baby boomers compared to 36 percent among millennials). As for the length of time it takes for consumers to find a home, millennials typically looked for about 11 weeks, while baby

boomers and members of the Silent Generation searched for 8 weeks. Internet use also impacted the length of a home search; those who used the Internet to search homes visited more homes and searched for longer, looking at 10 homes over a 10-week period (versus four homes in four weeks for those not looking on the web). While not all consumers use the Internet in their home search, a growing number are first finding their future home online. Forty-three percent of buyers first found the home they ended up purchasing on the web; that number was just 8 percent in 2001. In 2001, nearly half (48 percent) of buyers found the home they purchased from a real estate agent; today

that number is 33 percent. The Real Estate in a Digital Age report also found greater technology use by REALTORS® and real estate firms to better meet the needs of clients. REALTORS® prefer to communicate with their clients via email (at 93 percent) as well as text messages (85 percent) and instant messaging (31 percent). Social media is also popular with REALTORS®, though 70 percent of female REALTORS® are active on social media compared to only 58 percent of male REALTORS®. Some social media platforms are more popular than others among REALTORS®: Facebook and LinkedIn are most utilized by REALTORS® (at 80 percent and 71 percent). REALTORS® that are active on social media do so for visibility/exposure/ marketing (81 percent), building relationships and networking (66 percent), advertising (59 percent) and promoting listings (51 percent).

TUG CLASSES Technology has proven to be one of the most challenging aspects of a REALTORS® job. This is why our Technology Committee offers TUG (Technology Users Group) classes twice a month. They are live demonstrations that will help you and your business. Call 635-2300 for more information. REALTORS® and firms know that they must adapt to technology to better work with and understand their clients; however, it is not always an easy feat. In fact, 46 percent of all real estate firms cite keeping up with technology as one of the biggest challenges they face over the next two years. That number is even higher for commercial real estate firms, at 53 percent. “REALTORS® constantly strive to find ways to make the home buying and selling process easier for and more accessible to their clients,” Polychron said. “There is nothing more important than helping people find and land their dream home, and since technology helps REALTORS® do that, it will continue to be a priority.” SOURCE: NATIONAL ASSOCIATION OF REALTORS® www.realtor.org

BAKERSFIELD REALTOR® MAGAZINE

Our State and Local Association of REALTORS® Celebrate

110 Year Anniversary!

It was a busy week for our Executive Team who attended the California Association of REALTORS® fall business meetings in San Jose, October 7-10, 2015. During the hustle and bustle of attending meeting after meeting, our Team took a moment to recognize the 110-year celebration of our State and Local Association of REALTORS®. Our representation included 2015 President, Sheri Anthes; our immediate past president, Theresa Olson; past presidents David Knoeb, Scott Tobias and Jeanne Radsick. Our executive team included Midge Jimerson, 2016 President Elect; Derek Sprague, 2016 Vice President; and Athena Collup, 2016 Secretary Treasurer. Also in attendance were Chief Executive Officer, Linda Jay and Kim Schaefer, GAD. We had our best and brightest in attendance, who brought back valuable information to share with our leadership for discussion, review and growth.

PHOTO: Provided by Kim Schaefer

2015 Bakersfield Association of REALTORS® Executive Team (Back row, left to right): Theresa Olson, Scott Tobias, Midge Jimerson, Derek Sprague and David Knoeb. (Front row, left to right): Jeanne Radsick, Athena Collup and 2015 President, Sheri Anthes.

2015 30 Under 30 Honorees One Honoree includes Local REALTOR® Derek Sprague

Photo provided by Rob Reuter | NAR

Recognized at NAR’S conference in Chicago, Derek Sprague (back row, fourth from the right) takes a photo with the other 2015 30 under 30 class honorees.

EALTOR® Magazine presented the 30 honorees for the 30 Under 30 Class. Each June, REALTOR® Magazine features 30 rising young stars in the real estate industry, and every year hundreds of real estate practitioners apply to be one of the 30 honorees. This year Derek Sprague, of Sprague Real Estate Group, was chosen as from the hundreds of practitioners. An honor indeed! If you’d like to apply for the 2016 30 Under 30 Class, the applications will be available next fall at www.realtormag.realtor. org/30-under-30/faq What do the judges looking for? Several factors are considered—business

BAKERSFIELD REALTOR® MAGAZINE

success is just one. Community and professional leadership also are important factors. NAR’s REALTOR® Magazine strives for balance: They want to ensure they have a diverse group of finalists in terms of business niches, gender, ethnic background, and geographic location. Finally, they look for compelling stories that bring to life innovative business strategies that have worked for you or obstacles you’ve overcome. What is the selection process? Initially, all applications are screened by REALTOR® Magazine editors to ensure all necessary information has been provided. In the initial screening, they also winnow the group down to 75-100 semifinalists.

A panel of judges then reviews this group, weighing the factors mentioned above, until a consensus is reached on 50 finalists. Of those, they tentatively choose 30 honorees and five alternates. The 30 are vetted with their local and state associations and with the state regulatory boards for ethical violations or disciplinary actions. If a finalist is disqualified for any reason, a replacement is chosen from the list of alternates. This year’s group of young professionals exemplifies the ingenuity, dedication, and prowess that’s raising the bar in real estate today and we congratulate Derek Sprague who exemplifies those qualities as a part of the 2015 30 Under 30 Class.

IN A NUTSHELL

IMPORTANT INFORMATION FOR REALTORS ®

NAR Study:

Drone Hopefuls

NATIONAL ASSOCIATION OF REALTORS®

Despite positive improvements in the labor market in recent years, new home construction is currently insufficient in a majority of metro areas and is contributing to persistent housing shortages and unhealthy price growth in many markets, according to new research from the National Association of Realtors®. NAR measured the volume of new home construction relative to the number of newly employed workers in 146 metropolitan statistical areas1 (MSAs) throughout the U.S. to determine whether homebuilding has kept up with the steadily improving pace of job growth in the past three years2. The findings reveal that homebuilding activity for all housing types is underperforming in roughly two–thirds of measured metro areas. Lawrence Yun, NAR chief economist, says low inventory has been a prevailing headwind to the housing market in recent years. “In addition to slow housing turnover and the diminishing supply of distressed properties, lagging new home construction — especially single family — has kept available inventory far below balanced levels,” he said. “Our research shows that even as the labor market began to strengthen, homebuilding failed to keep up and is now contributing to the stronger price appreciation and eroding affordability currently seen throughout the U.S.” According to Yun, with jobs now being added at a more robust pace in several metro areas, the disparity between housing starts and employment is widening. In 2014 alone, the average ratio of single–family permits to employment jumped to 3.7, while the ratio for total permits increased 50 percent to 2.4. The markets with the largest disparity of jobs versus home construction (single–family) and currently facing supply shortages are San Jose, Calif., at 22.6; San Francisco, 22.4; San Diego and New York, at 13.9; and Miami, 11.1. “The demand for buying has drastically improved this year and is propelling home sales to a pace not seen since 2007,” says Yun. “As local job markets continue to expand, the pool of homebuyers will only increase. That’s why it’s crucial for builders to begin shifting their focus from apartments to the purchase market and make up for lost time. If not, severe housing shortages and faster price appreciation will erode affordability and remain a burden for buyers trying to reach the market.”

When National Association of REALTORS® President Chris Polychron recently testified before Congress on the topic of unmanned aerial systems (UAS), he called for a commitment to privacy and personal safety to go hand in hand with the responsible use of drones by the commercial property industry. But the legislative climate around the topic of drones shows anything but clear skies. Federal and state efforts to make rules have been uneven, leading to a bumpy legislative ride. Take the case of California, whose governor recently came down on the side of drone use and FAA approved commercial users. It was days ago that Governor Jerry Brown vetoed legislation that would have stopped the flying of drones at altitudes lower than 350 feet, sending a somewhat garbled message to potential drone users, including the real estate industry seeking to legally use the aircraft for survey and inspection of commercial property. As law blog JD Supra writes, the governor’s reasoning was to avoid exposing “the occasional hobbyist and the FAA-approved commercial user alike to burdensome litigation.”

New Home Construction Trailing Job Growth in Majority of Metro Areas

Still getting mixed messages from lawmakers

Business Applications vs. Privacy and Safety Concerns Equally burdensome to real estate business plans that hinge on legal operation of drones is the question of jurisdiction. Does state or

federal law apply first? The answer appears confusing even though the FAA seems pretty clear on who’s got the regulatory muscle. The FAA web page “Busting Myths About The FAA And Unmanned Aircraft” says airspace at any height is the domain of the FAA and that any aircraft looking to fly in US airspace needs some form of FAA approval. From the link: Myth #1: The FAA doesn’t control airspace below 400 feet Fact—The FAA is responsible for the safety of U.S. airspace from the ground up. This misperception may originate with the idea that manned aircraft generally must stay at least 500 feet above the ground Section 333 Waivers The FAA may be petitioned by aspiring drone operators for a waiver called Section 333, which grants authorization for certain unmanned aircraft to perform operations on a case-by-case basis. An FAA pilot’s license is a required piece of such an application. The FAA page for Section 333 exemption applications is here. Missed Deadlines August 2014 is the latest self-imposed deadline the FAA has missed in developing comprehensive rules for small commercial UAS. While permission to operate lies in regulatory limbo, a set of industries, including real estate, that could use inexpensive and comprehensive surveys and inspections of property are biding their time while the bureaucratic wheels turn.

SOURCE: NAR You can read the full story at www.realtor.org BAKERSFIELD REALTOR® MAGAZINE

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