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LE A D E RSH I P RE S OU R CE S
VISION 2020 STRATEGIC PLAN 2017-2020 F Mid-year progress report as of September 2019
ounded in 1905, the Bakersfield Association of REALTORS® is a dynamic Association with a dedicated volunteer leadership and a membership of approximately 2,000. The Bakersfield Association of REALTORS® supports its members by providing critical resources, promoting a better quality of life in our community, encouraging and protecting private property rights. The objective of the Association is to promote and maintain high standards of conduct in the real estate profession as expressed in the Code of Ethics. The leadership team of the Bakersfield Association of REALTORS® and GEMLS met on February 23, 2016 to review and
update the strategic plan. The previous plan was adopted in
2013 and has effectively guided the Association with continued success and growth.
The Bakersfield Association of REALTORS® is a model for strategic plan deployment, as oversight officers take responsibility for each core competency and committees are aligned to carry out these strategies. Discussions at last year’s mid-year review focused less on “change” and more on “enhancement.” Mission, Vision and Value Statements The mission or statement of purpose identifies the organization, who it serves and what it offers. The vision is an
aspirational statement. The values are guiding principles of the organization. Strategic Plan 2017 - 2020 The newly adopted plan spans the period of 2017 to 2020, guiding successive volunteer leaders, committees and professional staff. n Purpose – Statement of purpose for the Association. n Vision – The long-term outcome of how the Association should be perceived. n Values – Guiding principles for the leadership and staff. n Goals – The core competencies of the Association to which sufficient resources will be allocated. n Strategies – Approaches and programs to advance the goals. n Tactics – Performance
BAKERSFIELD ASSOCIATION OF REALTORS®
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