LE A D E RSH I P RE S OU R CE S
GOLDEN EMPIRE MULTIPLE LISTING SERVICES, INC.
STRATEGIC PLAN 2018 The Golden Empire Multiple Listing Service (GEMLS) is the ultimate source for real estate data for the real estate industry and the community. Thousands of members subscribe to the GEMLS for its data reliability, timeliness and rules that promote responsible, ethical business practices among subscribers. In addition, the GEMLS provides local customer service and handson support to subscribers. The GEMLS has complimented its superior real estate data by adding several solutions that streamline the real estate transaction process including integrations with tools that make it easy to interpret real estate market trends and data, apps for clients and subscribers that provide on-the-go access, resources that streamline the real estate transaction process, and more.
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BAKERSFIELD ASSOCIATION OF REALTORS®
GOAL 1: Communicate GEMLS as the Ultimate Real Estate Network In order to maintain the GEMLS as the ultimate source for real estate data, the GEMLS tracks several of its own metrics such as the adoption and usage statistics of the tools integrated into the GEMLS, website traffic and ranking reports, and subscriber survey results. This feedback allows the GEMLS to make informed decisions on how to position the service within the real estate industry as well as with prospective real estate buyers and sellers. As a result, the GEMLS continually positions itself as the number one provider of real estate data. Subscribers of the GEMLS have access to a multitude of resources that support lead generation, prospect nurturing, and referrals. Live, interactive training is available locally on a regular basis.
A. Rebranding MLS Tools/5 Packages (continue to develop) n Package tools together with a focus on impacting the business of subscribers v “Prospecting in a Box” v “Presentation in a Box“ v “Buyers Tool Box” v “Sellers Tool Box” v “Clients for Life in a Box” B. Conveying the Message / Member Awareness n OWN IT! Use the tools you already own. n Utilize “real estate” on MLS landing page to build a better dashboard n Outreach to brokers, sales meetings, e-newsletters, new subscriber orientations, video, etc. n Real estate industry messaging versus consumer messaging n Instagram uitilize more extensively n Use multiple platforms to display information, consistent posting
