Scott Knoeb Leadership Workbook

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LE A D E RSH I P RE S OU R CE S

VISION STRATEGIC PLAN 2020-2023 Strategic Plan 2020-23

Bakersfield Association of REALTORS® Strategic Plan is a model of global excellence. It has integrated the corestandards based strategic plan into its governance and operations by appointing Oversight Executives for each goal, aligning committees, and keeping the plan visible for decision making. This plan positions the Bakersfield Association of REALTORS® for the new decade

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BAKERSFIELD ASSOCIATION OF REALTORS®

and aligns with NAR core standards. REALTORS® make a positive impact in the community and the value of the relationship with and resources from C.A.R. and NAR. Bakersfield Association of REALTORS® is associated with the charitable foundation and MLS with more than 2,300 members.

Branding

Bakersfield Association of REALTORS® relies on a mission, vision, values, and tagline to

position it in the community. The mission statement identifies the organization and its members. It should be easy to communicate and be understood by all stakeholders. The vision is an aspiration. Values are guiding principles of the leadership and staff.

Statement of Purpose The Bakersfield Association of REALTORS® is the leading advocate for Real Estate, our Members, and the Community we serve.


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