Media Kit // 2020
Bakersfield, California
Our Home Magazine Shows Bakersfield Homeowners How to Improve Their Living Spaces When you partner with the Bakersfield Home Magazine, you engage an affluent and passionate audience of home owners. We are the ONLY monthly direct mailed home improvement publication in the Central Valley dedicated to helping contractors and home improvement professionals reach their target demographic. Our readers build their nests to reflect their lives—with perfectionism and pride. They trust us to match them with quality home improvement professionals worthy of a place in their home.
25,000
Direct Mailed Per Month
$305,646
$98,501
62%
38%
Avg. Home Value Range: 150k to 1 Million Plus
Avg. House Hold Income
Female Readership
Male Readership
12
50,000
98%
53
Publications Per Year
Total Homes Reached
Saturation of Homes Over $400,000
Avg. Age of Reader
Bakersfield, California
Data updated: January 2018
(661) 412-0040 | sales@bakhomemag.com
Publication Dates // 2020
Bakersfield, California
(661) 412-0040 | sales@bakhomemag.com
JANUARY FEBRUARY
Home & Garden Show Pub. (Feb21-23)
ART DUE
IN MAILBOXES
JAN
JAN
15
23
12
20
FEB
FEB
MARCH
MAR
11
19
APRIL
APR
APR
MAY
Home & Garden Show Pub. (June 12-14)
8
16
13
21
10
18
8
16
MAY JUN
JUNE
MAR
MAY JUN
JULY
JUL
AUGUST
AUG
12
20
SEPTEMBER
SEP
SEP
OCTOBER
Home & Garden Show Pub. (Oct 16-18)
JUL
AUG
9
17
7
15
11
19
9
17
OCT
NOVEMBER
NOV
DECEMBER
DEC
OCT
NOV DEC
Bakersfield, California
Advertising Rates // 2020
(661) 412-0040 | sales@bakhomemag.com
6 Month Contract 1/2 Page Full Page Back Cover Double Truck
$775 $1450 $1850 $2500
12 Month Contract 1/2 Page Full Page Back Cover Double Truck
$725 $1375 $1800 $2400
Ad rates are per monthly publication. Payments are processed the Monday of in-mail delivery date.
Premium Packages
Cover + Featured Article
(12) Full Page Ads | (1) Featured Editorial Articles*: $1,500 Per Month**
Have your business featured on the cover of our publication, includes a 1.5 page feature article andfull page ad. $3,950
(12) 1/2 Page Ads | (1) Featured Editorial Articles*: $875 Per Month**
*Featured article are 1.5 pages each. **Rate based o of a 12 month commitment.
Cover Only: $1750 (Must purchase min of 1/2pg ad inside same publication.)
Bakersfield, California
Artwork Specs // 2020
(661) 412-0040 | sales@bakhomemag.com
DOUBLE TRUCK
FULL PAGE
1/2 HORIZONTAL
(TRIM SIZE) 16.75 X 10.5 (LIVE AREA) 16 X 9.875 (BLEED) 17 X 10.75
(TRIM SIZE) 8.25 X 10.5 (LIVE AREA) 7.5 X 9.875 (BLEED) 8.5 X 10.75
7.5 X 4.875
MECHANICAL REQUIREMENTS - Artwork can be submitted electronically to art@bakhomemag.com or other digital means. - All ads should be 300 dpi and color as CMYK. - InDesign (with supporting images and fonts), Illustrator EPS, TIF, or PDF ďŹ les are accepted. - For art help please call (661) 410.0040 or email art@bakhomemag.com
BACK PAGE
(TRIM SIZE) 8.25 X 8.65 (LIVE AREA) 7.5 X 8.4 (BLEED) 8.5 X 8.9
Bakersfield, California
Featured Article // 2020
(661) 412-0040 | sales@bakhomemag.com
Have your home improvement business featured in the areas #1 home improvement publication. Our featured articles are a great way to gain additional notoriety and drive home the benefits your company has to offer our readers. Each article is professionally written by one of our staff writers, or you may submit your own work (subject to editors approval). Share Your Wealth of Knowledge: One of the best ways to gain an edge on your competition is by showing off a wealth of knowledge in your field of expertise. Consumers want to make educated decisions. Educate them on what they should be looking for and why you are their best option. Build Trust: By adding a back story to your business our readers and the community will feel right at home working with you and your team. Flex Your Company's Muscles: Proudly display your company's work and elaborate on past projects to prove you have the skill sets to get the job done right. The Local Advantage: Showcasing your local roots is a great way separate your business from the national big box stores. Our readers are loyal to keeping dollars in our local community.
Featured Article Pricing Have your business featured in our publication. Only $1,650, includes 1.5 page article To be featured advertiser must also purchase a 1/2 ad or larger in same publication. Rate is per publication, pick up in following publication for $1500 extra.
Distribution Area // 2020
Bakersfield, California
(661) 412-0040 | sales@bakhomemag.com 93314
93307
93314
93306
93308
93312 93305 93308
93301 93307
93314
93309
93314
Bakersfield
93304
93307 93311
93313
93307
93307
Zip Codes:
List A Qty
List B Qty
93301 93305 93306 93307 93308 93309 93311 93312 93313 93314
223 0 2,293 367 889 1,522 4,516 8,051 2,868 4,239
314 315 2,281 0 3,291 1,162 5,438 6,213 1,611 4,360
The BakersďŹ eld Home Magazine reaches 50,000 homes in the course of a 2-month period. To accomplish this we have created two lists of 25,000 homes each (lists A & B). We gathered demographic information on the TOP 50,000 home-owners in BakersďŹ eld and split that list into two mailing lists. 25,000 are mailed out one month and the other 25,000 the following publication. By expanding our list our advertisers are able to double their exposure while reaching the best demographic the home improvement industry could ask for. An additional 700+ magazines are mailed to home improvement businesses in the area each month.
Bakersfield, California
For More Information Contact Us Today (661) 412-0040 sales@bakhomemag.com