great
Meet the @BalcomAgency • • •
Top 10 agency in North Texas! Largest agency in Fort Worth (capitalized billing)! Integrated agency specializing in advertising, PR, social media, interactive and media
#socialFTW
Meet the Social Bs Lesley Dupre aka Posthaste @LesleyLaPalma
Lauren Turner aka Ascender @LaurenAshleyTX
#socialFTW
1
Social Media Defined
2
Social Media Strategies
3
Tips, Tools and Resources #socialFTW
SOCIAL MEDIA! DEFINED
1
#socialFTW
People having ! conversations online.
#socialFTW
#socialFTW
#socialFTW
42% of online adults now use multiple social networking sites. #socialFTW
Who’s using social media? • 92% of people ages 18-29 • 73% of people ages 30-49 • 57% of people ages 50-64 • 38% of people ages 65+
#socialFTW
#socialFTW
Who is using Facebook? • 71% of Internet users! • 750 million active daily users! • 70% of users are Facebook friends with their parents
#socialFTW
Cash America - Cash Rap Promotion •
The Goal: Kick off social media presence by driving customers to the company’s new Facebook page.!
•
The Challenge: Dispelling negative misconceptions about pawn shops.!
•
The Strategy: Engage interest and promote trust by letting customers tell our story for us.
#socialFTW
#socialFTW
Who is using Twitter? • 18% of Internet users! • 58 million tweets sent per day! • 100 million daily active users
#socialFTW
Tony Lama
#socialFTW
Who is using LinkedIn? • 22% of Internet users! • 35% of users visit daily! • 50% of members have a college degree
#socialFTW
Personal Page
#socialFTW
Company Page
#socialFTW
Who is using Pinterest? • 80% of Pinterest users are women ! • Most popular are group is 18-to-34-year-olds ! • Third most visited social networking site
#socialFTW
Who is using Google+? • 67% are male! • The average user is a 28-year-old “techie”! • About 50% are 24 or younger
#socialFTW
Who is using YouTube? • More than 1 billion unique visitors per month! • Reaches more 18-to-29-year-olds than any cable network! • Audience is about 57% men
#socialFTW
Who is using Instagram? • 150 million active users and 57% use it daily! • 17% of all online adults have an account! • 68% are female
#socialFTW
SOCIAL MEDIA! STRATEGIES
2
#socialFTW
Who do we want! to reach? #socialFTW
What do we want! them to do? #socialFTW
Where do we! need to be? #socialFTW
SOCIAL MEDIA! PERSONALITY & VOICE
#socialFTW
Balcom Personality Traits •
Innovative !
•
Friendly!
•
Hard-working!
•
Funny! !
#socialFTW
What people who know him say: •
He is a forward-thinker in his industry.!
•
He is helpful and ready to learn everyday.!
•
He approaches every problem with a clever solution.!
•
He lets everyone on the team shine.
#socialFTW
What people can expect from him: •
Updates and photos from the B team.!
•
Industry blogs, articles and infographics.!
•
Client work and case studies.!
•
The humorous side of agency life.
#socialFTW
People like him: •
Jimmy Fallon
#socialFTW
Answer for Your Business •
What are your personality traits?!
•
What would people say about you?!
•
What can people expect from you?!
•
Who is someone like you?
#socialFTW
LAYING THE! GROUNDWORK
#socialFTW
Planning • •
Establish personality and voice! Gather existing logos, photos and marketing materials!
•
Develop content calendar
#socialFTW
Content Calendar
#socialFTW
Content • • •
Create engaging content (blog, website, etc.)! Monitor and respond! Measure conversions and adjust
#socialFTW
Team • • •
Strategy / planning! Content creation! Posting!
• • •
Monitoring! Responding ! Measuring
! ! ! ! ! !
#socialFTW
TIPS, TOOLS! AND RESOURCES 3
#socialFTW
Tips •
Post consistently!
•
Always include a graphic, link or a video!
•
Reply to comments, both positive and negative!
•
Use hashtags to categorize content!
•
Promote your social media profiles!
•
Keep it fresh – graphics and content
#socialFTW
Tools
#socialFTW
Resources •
BalcomAgency.com!
•
Mashable.com!
•
ShortStack.com !
•
SocialMediaToday.com !
•
HubSpot.com
#socialFTW
BalcomAgency.com
#socialFTW