March/April 2014
UWF’s New Football Offensive
PACE Awards
Chamber Honors ‘The Very Best of Us’
- Network to Get Work - Finance: It’s All About the Money - Cultivating Cultural and Economic Relations - Harley-Davidson of Pensacola Recycles
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from the
publisher’ s pen
Have you ever taken a moment to notice this city's excellence of talent? Be it new talent, emerging innovators, or longtime qualified people with generous amounts of expertise, this area boasts some of the most ambitious and forward-thinking people I've met. In this issue, we spotlight various people who have won awards, incoming professionals sure to make a positive difference, and ways for new entrepreneurs to get involved in their community. The PACE awards are an annual tradition that I always enjoy. This year's winners featured fresh-faced newcomers and staples of our community alike. The event never fails to prove just how much Pensacola has to offer. Find out more about this year's event on page 18. Pete Shinnick is UWF's first football coach. For years, we have heard that our esteemed university is going to host a Division 2 team, and now with this hire, it is all but a reality. Business Climate sat down with Shinnick to learn his history and what he hopes to do for UWF and the community in the future. As a member of Rotary and many boards across the city, I cannot overstate the value of networking and socializing at professional functions. But oftentimes, these professional organizations leave out the very people who will one day carry our city further forward. That's why, on page 10, we discover the local networking opportunities for young people wanting to get their foot in the door and meet this city's movers and shakers. To continue our industry spotlight, we spoke with Dr. Kevin Krieger about finance and what this city has to offer in terms on that everchanging business sector. Discover the ins and outs of this often perplexing industry on page 8. Finally this month, we have a story on Harley-Davidson, who, though you may not have guessed it, is taking huge strides forward for environmental sustainability, and we talk about the Consulate-General of Japan's recent visit to our area.
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Reader’s Services Subscriptions If you have questions about your subscriptions, call Guy Stevens at (850) 433-1166 ext. 30 or email info@ballingerpublishing.com. Gift Certificates NW FL’s Business Climate Magazine makes a great gift! Contact Malcolm Ballinger at (850)433-1166 ext. 27 or info@ballingerpublishing.com to arrange a gift certificate for your friend, business associate or loved one. Back Issues Is there an issue of one of our magazines that you just have to have? Were you featured in a recent issue? Give us a call at 850-433-1166 ext. 30. Back Issues are $5.00/issue. Letters We welcome your letters and comments. Send letters to Ballinger Publishing P.O. Box 12665 Pensacola, FL 32591, or contact specific staff members under the “Contact us: Staff info” link on www.ballingerpublishing.com. Change of Address When calling or emailing us your change of address, please provide us with both the old and new addresses to expedite the change. Writing Opportunities We are always willing to consider freelance writers and article ideas. Please send queries and/or suggestions to Kelly Oden, executive editor, at kelly@ballingerpublishing.com, or care of Kelly to the above postal address.
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Features 20. Chamber Honors ‘The Very Best of Us’ 24. UWF’s New Football Offensive
Departments 8. INDUSTRY SPOTLIGHT Finance: It’s All About the Money 10. PROFESSIONAL ORGANIZATIONS Network to Get Work 13. CULTURE Cultivating Cultural and Economic Relations 16. ENVIRONMENT Harley-Davidson of Pensacola Recycles 18. COMMUNICATION “Can We Talk?” 4 Tips for Delivering Bad News
20.
24.
in every issue 28. AROUND THE REGION 29. PEOPLE ON THE MOVE 30. BUSINESS SCENE
Cover photo by John Blackie 6
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10.
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> Inside this issue
March/April 2014 PUBLISHER
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>INDUSTRY SPOTLIGHT
Finance: It’s All About the Money By Josh Newby
As part of an ongoing series of stories exploring prominent industries in Pensacola, Northwest Florida’s Business Climate spoke with various scholars and experts in the finance field to understand the sector’s regional impact, educational expectations and career projections.
The finance industry in Pensacola accounts for only five percent of employment, and yet it impacts all other industries in profound and often lasting ways. A subset of economics that deals with allocation of resources and liabilities, the finance industry is almost invisible, the unsung hero of the economy when times are good. When times are tough, however, like immediately following the Great Recession, the business is front and center, receiving blame and attention from private and public individuals alike. One of the most important aspects of business management, finance exists on micro levels, such as home and individual budgets, as well as macro levels, like in corporate wealth management and investment, and federal discretionary and nondiscretionary spending and regulations. Today, millions and billions of dollars are saved and spent based on computer models that forecast values and losses years in advance; yet, a surprising amount of human intuition plays a part in the money that decides so much of our lives.
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Everyone has experience with saving up a little money for a rainy day, taking out a loan for school or a new car, doing taxes, and so on. Believe it or not, these decisions mirror those made at the corporate and federal levels everyday. Assets are weighed against liabilities when deciding where to go out to eat, and what house to buy. Long-term decisions are made based on projected income, job security, monthly bills, and further out expenses like the kids’ college fund and retirement. Ultimately, these finances flow from external sources, and are either retained (saved) by the family or spent in order to attain durable goods, such as food, shelter, cars, etc. Personal and corporate financing blends together when an individual decides to go to a consultant for advice on stocks, bonds, investments and other forms of wealth management. “It is the job of the finance professional to have expertise on how the markets are doing,” said Dr. Kevin Krieger with UWF’s Department of Accounting and Finance. “You have to know your clients, and know what they don’t know.” Corporate finance can include accountants that manage and analyze a company’s balance sheet, and professionals who look at the long-term financial viability of a new program. In Pensacola, finance professionals at banks, brokerage firms and investment centers work to provide their clients with financial portfolios that meet their needs. The client’s risk comfort level is weighed against current trends and interest rates to find a mutually beneficial financial plan, be it for retirement and estate planning or purchase of stocks and bonds. Even places like Gulf Power and Baptist Healthcare, whose mission is to serve the community in a non-financial function, have money experts who balance the books, make investments for the company and determine the sustainability of current practices. The local military presence also offers a variety of opportunities for finance professionals to manage federal, state and local dollars, as do municipalities and county governments. Those in public finance have perhaps the most important job of all. By
analyzing tax revenue and expenditures like schools, roads and traffic lights, decisions are made everyday on how much can be spent. Of course, it is no secret that the United States Government is in debt. But even that debt is often a well-calculated structure of Treasury Security sales, gross domestic product, and debt owed to our government by others. Surely success in the financial industry is reserved for Wall Street millionaires and real estate tycoons though, right? Not so, said Krieger. “Pensacola is not New York City, a global leader in multi-million dollar investments,” said Krieger. “However, with a city the size of Pensacola, there is a considerable enough population to justify finance professionals whose job is to manage and analyze the money.” To break into the business of managing assets and liabilities, Krieger suggested at least a bachelor’s degree in finance, accounting or business. “Accounting is unique and a great choice, because in addition to being an academic discipline, it’s also a trade,” said Krieger. “Many people who started out as accountants are now managers in financial investment firms.” But Krieger said that in the competitive, often cutthroat world of corporate and public finance, individuals might need certifications in order to stand out, such as the CFA (Chartered Financial Analyst) or CFP (Certified Financial Planner), which may take months or years to attain. Additionally, those interested in the career field may opt to pursue a master’s of business administration, or
simply work their way up. “A lot of students will be hesitant to get into the field because they believe they will have to start out as sales people, cold calling clients,” said Krieger. “Very often, that’s true. However, the skills they learn from that, like meeting clients’ needs and building a professional network, can be extremely valuable in management when they inevitably work their way up.” Locally, places like Navy Federal Credit Union hire UWF grads to do everything from broker mortgages to help clients plan their retirement. “The people who get placed over there aren’t call center employees,” said Krieger. “They are genuinely pursuing the career they majored in. I’m very happy about UWF’s partnership with them.” A career in finance or accounting may not be the glamorous, breakneck life portrayed in movies like Wall Street, and very often greed and poor predictions can lead to widespread economic turmoil, like the sub-prime mortgage meltdown of 2007. Very often it involves adjusting a number here or a number there, watching interest rates locally and nationally, and sometimes rolling the dice on a risky investment. For those who like to analyze and predict data, make positive changes in the lives of eager clients, help place someone in their first home, or test the sustainability of a new corporate plan, a career in finance is ripe with opportunity and advancement.
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>PROFESSIONAL ORGANIZATIONS
By Josh Newby
Network to Get Work: Professional Organizations for Young People
Pensacola Young Professionals at work
Of
the 57 million people in the country employed in the professional workforce, 27 percent of them are between the ages of 20 and 34. As industry sectors begin to attract more and more young people, these workers have forged groups focused on professional development, socialization and philanthropy. Networking and professional social gatherings, once a concept monopolized by older business owners and politicians, is increasing in popularity for recent college graduates and other people newly acclimated to the workforce. In Pensacola, there are a variety of professional organizations either started by young people or which draw a crowd of blossoming talent.
Pensacola Young Professionals Perhaps no local group is more dedicated to professional development, 10
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community involvement and cityenhancing efforts for young people than Pensacola Young Professionals (PYP). Motivated by a desire to create an environment for positive change in the community, PYP members serve the region through various teams, including athletics, economic development, government affairs, marketing and more. Founded in 2006, the relatively new organization has grown fast and now features more than 300 members. PYP has established itself as the seminal talent pool of 21- to 40-year-olds who truly care about and are dedicated to their community. Sixty-six percent of PYP members are actively involved in nonprofits in the area and others routinely serve on city boards. A golf tournament for Gulf Coast Kids House; volunteerism with Habitat for Humanity, United Way, Big Brothers Big Sisters; political forums for local candidates: these are just a few of the
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ways members take part in exciting city functions and help move Pensacola forward. To join, simply visit pensacolayp.com and fill out a membership application. PYP team meetings take place once a month and membership costs $100 a year, $25 for students, or $50 for military members.
Rotaract One of the most popular and enduring professional memberships in the world is Rotary, an international organization with local chapters. Rotaract takes that idea and adapts the concept to people ages 18-30 in universities and communities worldwide so they can organize social activities, develop leadership and professional skills, and have fun. While Rotary clubs sponsor their younger counterparts, each Rotaract manages and funds its
own operation. Rotaract members also have the opportunity to work closely with their more senior colleagues at the rotary level, promoting cross-pollination and helping these young people build a network of professional connections. There are more than 7,000 Rotaract clubs in 163 countries. Locally, there are Rotaract clubs at Pensacola State College and the University of West Florida. These members routinely create and sponsor philanthropic activities like Project Christmas Child and a chili chow down for the American Cancer Society, as well as fun social activities like kickball and a Super Bowl party. Each Rotaract has different membership and fee expectations, so contact your local Rotary to discover how to get involved in this gateway to professional networking.
1938, it quickly grew in popularity as the budding career track gained traction as a sustainable and exciting option. The Pensacola chapter was founded in 1957, and while it is not an organization exclusively for young people, the industry’s nature draws a predominantly fresh-faced crowd. With options for both professional members and student members, FPRA offers something for people in each stage of their career. For professionals, monthly meetings and seminars are
Florida Public Relations Association of Pensacola Function
country. The local chapter fulfills set goals through effective government relations, professional development, public education, advertising standards, community service and recognition of excellence. Just like FPRA, AAF is not exclusively for young people, but its activities routinely engage the twentysomething crowd. Each year, the collective brain trust of Pensacola’s advertisers, graphic designers, marketers and communicators come together to create a campaign directed at a non-profit organization’s needs. During the month of August 2013, the American Advertising Federation (AAF) of Pensacola received
Pensacola Museum of Art Contemporaries Pensacola Museum of Art Contemporaries (PMAC) is a way for the museum to reach the young adult and young professional demographic that is often overlooked in the art world. Through networking events, fundraising and art appreciation, 21- to 45-year-olds can play an integral role in the growth of the museum and the culture of downtown Pensacola. The group is actually a membership level of the Pensacola Museum of Art and includes free general admission to the museum. PMAC offers its members social, educational, leadership and volunteer opportunities. Fun and exciting member-exclusive events include artist studio visits, networking mixers, private museum tours, film screenings, art classes and so much more. PMAC perfectly blends career development with culture and energy. For those who want to be more actively involved with the leadership aspect of PMAC, the executive committee dedicates their time to furthering the goals of the museum through awareness, funds and support. PMAC membership is $100 per year and those wishing to join can call 4326247 or email pmac@pensacolamuseum.org. Membership sign-up tables are also available at PMAC events.
Florida Public Relations Association of Pensacola
The Florida Public Relations Association is a state organization of public relations, marketing and advertising professionals. Started in
offered that feature a notable industry leader, and each year there is a state conference that draws professionals from all over Florida to hear worldrenowned speakers. FPRA also offers professionals who seek accreditation in public relations state and local rebates if they pass the exam. For students, FPRA offers scholarship opportunities for eligible students, internship connections, University of West Florida campus activities and more. Membership for professionals costs $175 a year, though discounts are available depending on what time of year you join. Students can join for just $30. To become a member, fill out the application on fprapensacola.org.
American Advertising Federation The American Advertising Federation (AAF) attracts young graphic designers, creative directors, web programmers, copy editors, advertisers and communication strategists all over the
more than 90 applications for their public service campaign. After extensively reviewing all submissions, the AAF board of directors selected Escambia County Search and Rescue, (ESAR), to receive this year’s creative treatment. Members of AAF meet monthly with other top marketers, agencies, and industry suppliers in the Greater Pensacola area. Members are also eligible to win ADDYs, the famous award for excellence in marketing, communications and graphic design. A plethora of AAF committees ensure that, whatever the member’s interest might be, they will find a place to put their marketing acumen to use. Education, public service, legislative affairs, three communications committees and more offer a host of ways to get involved. AAF features a variety of fee and involvement levels, ranging from student membership for $30 to corporate membership for $240.
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CULTURE<
Cultivating Cultural and Economic Relations By Laverne Baker
The Honorable Shinji Nagashima, Consul General, from the Consulate-General of Japan in Miami recently visited Pensacola to meet with officials from the City, the Greater Pensacola Chamber of Commerce, the University of West Florida and other community members as a show of continued commitment to US-Japan relations in our region. Prior to Consul General Nagashimaâ&#x20AC;&#x2122;s assignment to the Consulate in Miami, he was in New York serving as the Minister of Foreign Affairs.
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The Consulate-General of Japan in Miami places high priority on teaching Japanese culture, strengthening economic development between Japan, the United States and other countries and providing a political liaison through the Japanese Embassy in Washington, DC. • The Consulate General of Japan in Miami was opened in 1992. • Japan is the only Asian nation that has a ConsulateGeneral in Florida. • The Consulate serves Japanese residents, companies and visitors in the state of Florida. In a meeting with Chamber Executives and board members, Consul General Nagashima talked about Florida-Japan trade.
Florida-Japan Trade • Florida’s second leading import market is Japan, and the 19th leading destination of Florida-origin exports. • Japan is one of Florida’s top trading partners. • Top imported merchandise from Japan to Florida includes vehicles and machinery while top exported merchandise from Florida to Japan are citrus fruit and fertilizers.
Florida’s Trade with Japan (millions of dollars)
2012 2011 2010 2009 2008
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Imports 6,722 5,650 5,623 3,852 6,815
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Exports 598 673 412 374 878
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“It was nice to have the Consul General here for an official visit,” said Chamber President Jerry Maygarden. “A continuing dialogue with our closest trading partners is important to building long-term relationships that can withstand the vagaries of changing markets and global competition. I’m thrilled that we have an established relationship via the Japan House at UWF and our sister city—Gero, Japan. The health of our cultural and economic relations with Japan is excellent.” Hundreds of students from the University of West Florida and Japan and more than 25 UWF professors have traveled abroad to experience each other’s cultures. UWF is committed to cultural exchange because they believe high impact practices such as study abroad, internships and field experiences have a profound impact on the preparedness of graduates for the global workforce. At present, UWF is working on its 10th year accreditation review by the Southern Association of Schools and Colleges (SACS) which requires them to define a quality enhancement plan. While UWF is in the early stages of definition, their planning will focus on “High Impact Practices: Building Student’s Written and Oral Communication Skills.” This will roll out in 2015. Yet, exchanges such as those they have with their sister institutions, state, and city in Japan provide a blueprint for successful cultural immersion and tie into quality measures. Students who participate often talk about life changing and enhancing experiences. Cultural immersion is something you must experience: sights, sounds, interactions, understandings, and common ground emerge from participation and relationship building. Dr. Judy Bense, president of UWF, met with Consul General Nagashima and talked about the high quality of archaeological research in Japan, as well as the care and value placed on preserving the archaeological sites. She mentioned the Japanese Jomon Pottery as the
oldest evidence of pottery making in the world. She said that this is one example where we can learn from Japan. Dr. Bense noted that, “The partnerships we have with Japan and other countries around the world are part of the cornerstone of preparing students to be successful in the global workforce. Consul General Nagashima’s journey to Pensacola shows he shares the importance we place on our partnership and relationship with Japan.” A reception was held at the Japan House at UWF where Nan Harper, chair of Pensacola Sister-Cities International, Inc. made formal greetings to welcome Consul General Nagashima. “The Consul General was very honored that Mayor Ashton Hayward received him so graciously,” said Harper. “He was anxious to view the cherry trees that have been planted at UWF as a part of the Pensacola/Gero Sister City relationship.” “The visit of Consul General Nagashima to Pensacola all the way from Miami speaks to the visibility and importance of the cultural programs and exchanges between Northwest Florida and Japan that have been going on for over 20 years,” said Dr. Doug Trelfa, director of the Japan Center at UWF. “The community of Japanese and those interested in Japan here in the Pensacola area is having an impact far beyond our small numbers, and that has not gone unnoticed in the rest of Florida. The key going forward is to find a way to use the resources of the community to expand tourism from Japan and encourage Japanese businesses to locate here.” Consul General Nagashima expressed his amazement at the strong activity and interest in cultural exchange here in Pensacola. “I am pleased and appreciative that there are so many friends of Japan promoting US-Japan relationships,” said Nagashima. “Particularly, the Pensacola/Gero relationship is one of mutual friendship which does not occur in other areas in Florida. I am very encouraged by those involved in this exchange for their passion to develop and maintain long-term relationships and friendships. The legacy of this Sister-City relationship has already and will continue to produce many positive results over the years to come.”
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The visit of Consul General Nagashima to Pensacola all the way from Miami speaks to the visibility and importance of the cultural programs and exchanges between Northwest Florida and Japan that have been going on for over 20 years.
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About the author: Laverne Baker is a member of the City of Pensacola’s International Relations Advisory Board and an active board member of the Japan-America Society of Northwest Florida and Pensacola Sister Cities International, Inc. March/April 2014
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>ENVIRONMENT
Harley-Davidson of Pensacola Recycles You might not associate the trademark roar of a Harley-Davidson motorcycle with conservation or environmental awareness, but recycling and waste reduction are very much a part of the brand. Harley-Davidson Motor Company is actively involved in reducing the environmental impact of manufacturing 16
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and other operations by increasing recycling and waste reduction, as well as reducing water use and energy consumption. The company has set a goal of sending less than 10 percent of its waste to landfills with an ultimate goal of achieving zero waste in the future. Harley-Davidson has also partnered
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with organizations such as The Nature Conservancy to support initiatives that will significantly improve air and water quality in the global environment. One waste reduction practice in particular has made a big impact. New motorcycles are shipped to dealers on steel pallets which are manufactured with recycled steel content. Once
unloaded, these steel pallets are returned to the factory for reuse in future shipments. Harley-Davidson of Pensacola takes this environmental commitment just as seriously and makes conservation a part of daily operations. In 2013, 1,160 gallons of oil were recycled along with three drums full of motorcycle oil filters. The environmental benefits of oil recycling are substantial. Recycling just two gallons of used oil can generate enough electricity to run the average household for almost 24 hours. The Pensacola Harley-Davidson facility recycled enough oil in 2013 to power 580 households for a day. The impact of not recycling can be catastrophic. One gallon of motor oil ending up in a waterway has the potential to pollute one million gallons of water. Since many motorcycle owners change their own oil, Harley-Davidson of Pensacola encourages the use of numerous drop-off locations that are available in the area. A conversion to LED lighting at the dealership last year has also paid environmental and monetary dividends. The energy reduction has resulted in hundreds of dollars in savings due to the efficiency of LED lighting. The reduced heat generated by the lights also reduces the air conditioning load in warmer months. Scrap metal that is generated from repairs and replacement parts in the service department is also collected for recycling. Last year, 3,265 pounds of metal went to a local recycling facility for processing and eventual use as a manufacturing feedstock to make new products. For every ton of steel that is recycled, 2,500 pounds of iron ore, 1,400 pounds of coal and 120 pounds of limestone are conserved. In addition, an aggressive in-house cardboard recycling program diverted approximately 12,000 pounds of material in 2013—keeping this highly recyclable commodity out of the landfill. Each ton of cardboard that is recycled saves nine cubic yards of landfill space and 46 gallons of oil. Harley-Davidson of Pensacola President Courtney Pereira observed that, “Conservation and recycling are not just good for the environment. These practices make good business sense as well.” Pereira added, “It’s gratifying to know that, as a business, we can help close the loop with recycling just as many of our customers do at home.”
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>COMMUNICATION
“Can We Talk?”
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Tips for Delivering Bad News
By Geoffrey Tumlin
Bad news is no fun to deliver. That’s why even distinguished leaders and otherwise successful people will go to great lengths to avoid doing it. For example, you might tolerate a longstanding, but mediocre, vendor instead of giving the contract to another company. Or maybe you make excuses to hold on to an underperforming employee. And admit it: You’ve almost certainly hung around in a problematic personal relationship (romantic or platonic) longer than you should have.
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These delays buy us a reprieve, but they surely don’t improve the situation. In fact, as we hesitate, prevaricate, and beat around the bush, the underlying problem gets worse and the web of complications grows ever more tangled. That’s why Geoffrey Tumlin says we owe it to ourselves to study up on the fine art of delivering bad news. “If you were hoping for a way around the unpleasant emotions that accompany the delivery of bad news, I’ll have to disappoint you—there isn’t one,” says Tumlin, author of the new book Stop Talking, Start Communicating: Counterintuitive Secrets to Success in Business and in Life. “But there are some strategies to help you deal with these conversations more promptly and successfully.” That’s where Stop Talking, Start Communicating comes in. Full of counterintuitive yet concrete advice, it draws on Tumlin’s considerable experience as a communication consultant to show readers how to improve conversations, develop productive communication habits, build stronger relationships, and use our powerful digital devices to their full advantage. “Delivering bad news is an essential skill, even if it won’t win you any popularity contests,” Tumlin asserts. “Dealing with issues promptly and decisively can save you time, energy, and even money—not to mention all the mental anguish you feel while putting off a difficult conversation.” Here, Tumlin shares four things to keep in mind the next time you need to deliver a message the other person won’t want to hear:
to the tough conversations you’ve had in the past: Have you ever been talked out of your decision by the other person (“But we’ve worked together for fifteen years—you’re not really letting me go, are you?”) or even changed your mind before delivering the bad news (She’s going to be so upset—I just can’t go through with it.)? “You don’t do yourself or the other person any favors by putting off a hard conversation,” says Tumlin. “Remember, when giving bad news, you’re not negotiating, fact finding, or gathering input. Resist the temptation to get pushed, cajoled, or charmed off your message. Keep your end goal in mind and deliver your less-than-pleasant message here and now. Bad news is like taking off a Band-Aid—it’s best done quickly.”
3. Explain yourself (but not too much). It’s important to make sure that the other party understands your bad news message and doesn’t walk away with the wrong impression. For instance: “We have to let you go because we’re bringing on someone with a different skill set.” “We’re switching vendors because we need different service schedules.” “I think we should stop seeing each other because we’re both miserable.” “As in these examples, strive to state your core message and explanation—the reason behind the message—in one sentence,” instructs Tumlin. “You can repeat variants of your message and explanation if you want to say more, but don’t add new information or you may encourage a drift away from your core message.”
Dealing with issues promptly and decisively “can save you time, energy, and even money— not to mention all the mental anguish you feel while putting off a difficult conversation.
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1. Get to the core of the matter. When you were writing essays in high school, dredging up a thesis statement may have made you feel like banging your head against your desk. Even now, coming up with the perfect hook to put into a business proposal for a potential client can take hours of your time. But according to Tumlin, determining your core message will be surprisingly easy when it comes to delivering bad news. “Your core message is obvious when you’re giving bad news: It’s the thing you don’t want to say,” he points out. “Your core message might be, ‘We’re switching vendors,’ or, ‘We have to let you go,’ or, ‘We should stop seeing each other.’ The message you’ve been avoiding is the message you need to deliver.”
2. Stick to your guns. Determining your core message was the easy part. You may not find the remainder of your task as simple. Think back
4. Get out. (Of the conversation, that is.) If you’ve communicated your core message, and the other person understands, it’s probably acceptable to start thinking about an exit. Naturally, you should address any obvious questions (like “Do we keep making deliveries this week?” “When’s my last day?” “Who keeps the cat?”), but be wary of answering too many speculative or probing questions. “In this type of conversation, your core message pretty much speaks for itself, and a great deal of unnecessary damage is often done when you overstay a difficult conversation,” comments Tumlin. “You might end up giving up ground you hadn’t intended to, talking about topics that are better left unaddressed, or escalating the conversation to the point of hostility.” “When it’s time to deliver bad news, don’t get pushed off of your core message,” concludes Tumlin. “It’s a simple formula: Be clear, be concise, and be gone.” March/April 2014
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Chamber Honors
‘The Very Best of Us’ By Josh Newby
2014 PACE Award winners
The sold-out 2014 PACE Awards featured a who’s who of Northwest Florida professionals and government officials, all gathered to honor and respect the greatest among their ranks with accolades and a posthumous tribute to Dr. Reed Bell, founder of Sacred Heart Children’s Hospital. Five other notable community leaders also received recognition for their philanthropy, business acumen, innovation and service to the Pensacola area.
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The 54th annual Pensacola Area Commitment to Excellence (PACE) Awards continues a long tradition maintained by the Greater Pensacola Chamber of Commerce. The awards have honored 187 outstanding individuals. “This year’s award recipients have distinguished themselves as innovative entrepreneurs, visionary business and civic leaders, and exemplary corporate citizens,” said Pensacola Chamber Foundation Executive Director and Chamber President Jerry Maygarden. “They are the very best of us, and we are honored to pay tribute to these individuals who have made positive impacts to our community.” Gary Huston, chairman of the Chamber’s Board of Directors, took the stage first and spoke to the assembled leaders. “Tonight, we celebrate and honor not only those that will be recognized, but we also honor you, and thank you all for the things you do every day to make our
Stan Connally
community a better place,” said Huston. WEAR ABC 3 anchor Sue Straughn emceed the event. “Tonight, we are here to honor several very special people who work every day to make our community a better place,” said Straughn. The evening’s first award was for Emerging Leader of the Year, which was created to honor an individual who has recently shown significant potential for leadership in business or community endeavors and who is expected to continue having a positive impact in the area. The award went to Jessica Lee, general manager and vice president of Kia AutoSport of Pensacola, as she was honored for her volunteerism with such organizations and groups as OneBlood, Pensacola Symphony Orchestra, the UWF College of Business, and Impact 100. Lee grew up in the industry in which she is now successful. In 1999, she became general manager and vice president of the dealership, making her
one of the youngest people to ever hold the title. “It is a joy that I am able to get out there and help,” Lee said as she accepted her award. “This place is near and dear to my heart, and I hope to continue to help in any and every way.” The Professional Leader of the Year award is designed for a person who has made a difference and contributed to the success of their profession by distinguished service to their trade. According to the award requirements, the individual must also be held in high regard for their stature, integrity and inspiration to others. This year, the award went to a person described by Straughn as driven, dedicated compassionate, objective, charismatic and impressive. Cindi Bonner, who started and grew her company Stand Up Paddleboarding to become a fitness, rental and special events business along the Gulf Coast, accepted the award. After being a stay-at-home mom for five years, Bonner started Stand Up
Cindi Bonner
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John Peacock
Charles Carlan
Paddleboarding, which began as a group fitness class but quickly morphed into much more. Her patented concept to attach exercise tubing with handles to specialty boards designed for fitness has made her a national leader in the industry. “I want to change people’s lives,” Bonner said of her business, emphasizing the importance of fitness and health. “I would not be receiving this award if it weren’t for my family and friends. This is their award.” The Community Leader of the Year award goes to a professional who has distinguished themselves through outstanding contributions in the form of a special project on behalf of the area. This person must also exemplify the true spirit of service. Long-time downtown Pensacola advocate, philanthropist and financial advisor John Peacock was honored with the award for his tireless work to revitalize the region and support several local nonprofits. In 2000, Peacock started the Panhandle Charitable Open in his late son’s memory. The tournament has since grown to become one of the largest charity golf events in the area. In 2013, the tournament donated more than $95,000 to 19 local nonprofits. He also gives back to the community by volunteering with Big Brothers Big Sisters, the Boy Scouts,
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Autism Pensacola, and more. “This community is just amazing,” said Peacock. “I consider this place home. Pensacola is a place that makes you want to give back. I truly believe that the best years are ahead.” The Business Leader of the Year award goes to an individual as recognition for outstanding success in business or industry through the development of a new process, product or service. The award also recognizes those who have made meaningful contributions to the local business community. This year, the award went to Stan Connally, Gulf Power Company President and CEO. His contributions toward developing economic development programs and workforce development initiatives were among the reasons cited for Connally’s business excellence. Connally began his career as a co-op student and has worked his way up through customer operations, sales and marketing, and power generation. Under his leadership, 13 sites in Northwest Florida are now being prepared for industrial development. “To be able to work alongside all of you says more about this community than it does about me,” said Connally as he pointed out several colleagues and friends in the audience. “There’s no other community like this one. Pensacola is so
welcoming. My team is the reason I am here.” The Spirit of Pensacola award, given to an individual who embodies the city’s giving and innovative nature, was last year given to Donna Fassett. This year, Charles Carlan accepted the award for his devotion toward the betterment of the engineering profession by hiring and mentoring countless young engineers for more than 40 years. The proud Auburn football fan and family man tearfully accepted the award, thanking his wife and dog. Carlan’s company started in 1972 with just three employees, and it is now one of the largest engineering/architectural firms headquartered in Northwest Florida. A new venture between Carlan’s firm and another company now employs more than 23,000 people internationally. He is a fierce advocate for engineering education and professionalism in the area and has been president of many STEM (science, technology, engineering, math) organizations. “Since the eighth grade, I wanted to be an engineer,” said Carlan. “This award is quite a surprise and such an honor. My only hope is that I have benefitted this community and that I continue to do so.” The Pioneer Award was established in 1978 and honors individuals who make significant contributions, provide
Jessica Lee
leadership with lasting impact and demonstrate a lifetime of commitment to progress for the area. Dr. Reed Bell, who was posthumously honored with the award, founded the Children’s Hospital at Sacred Heart. Born himself in the old Sacred Heart Hospital on 12th Avenue, Bell graduated from Pensacola High School and, after traveling to complete his doctorate, returned home to benefit the children of Pensacola. With a small group of pediatricians in 1967, Bell approached the Sacred Heart Hospital administrator to convert the vacant nursing school building into a children’s hospital. In 1969, he was successful in that venture. In 1986, President Reagan appointed him as the founding director of the National Institute of Health’s Office of Substance Abuse Prevention. Bell died in July 2013 at age 86, having provided countless children with life-saving procedures and often connecting lowincome families with affordable or free healthcare. His more than 50 years of medical experience and community betterment qualified him for this award, which his son Kenneth received on his behalf. “My dad always said that it is a privilege and responsibility to benefit others with your God-given talents,” said Kenneth. “I hope we all follow that example.”
Kenneth Bell
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UWFâ&#x20AC;&#x2122;s New Football Offensive 24
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Photos by John Blackie
Heâ&#x20AC;&#x2122;s been a head coach twice and has already built one college football program from the ground up. Newly appointed head football coach Pete Shinnick is excited and ready to get to work building his next football program at the University of West Florida. Shinnick began his head coaching career at Azusa Pacific in 1999. He then transitioned into the first head football coach in more than 50 years for the University of North Carolina in Pembroke in 2005. After nearly two years of preparing the Braves for play, he coached them for six years, with only two losing seasons. Now the tides are turning for a new era: UWF football. Shinnick publicly accepted the position as head coach on Feb. 6 in a press conference at the Argonaut Athletic Club. With the season not starting until 2016, Shinnick has enough time to handcraft his new Division II team and program. He sheds some light on his decision to accept the position, the experience he brings, and his excitement for the Pensacola community.
By Larsen Lien
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BC: I know everyone in Pensacola is excited to have you coming. PS: Well, we’re very excited. We’re looking forward to it. I think it’s going to be a great opportunity here. BC: I understand you’ve got quite the resume as a football coach. Can you tell me a little bit about how you decided to start coaching? Was coaching always your plan once you finished your football career? PS: Well I grew up in a football family. My dad played in the NFL for 13 years and he coached about 14 years in the NFL, so I was always around the game. Three of my brothers played college football; I played college football. So it was just a natural next step for me. BC: You helped UNC Pembroke basically build their program from the ground up, since they hadn’t played in so long. So what made you want to embark on the difficult journey of building up yet another program, rather than going somewhere with an already established one? PS: I really feel like what is in place at UWF is extremely impressive: great leadership, the president, Dr. Bense, the athletic director, Dave Scott, and then what the current
Shinnick interviewed by press
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coaches have already done in their programs. There’s a commitment to success at UWF that was very appealing. So in order for me to want to do this again, there needed to be a very good foundation already established. And there is at UWF. BC: Due to your experience at UNCP, what do you think you can bring to this new program at UWF? PS: Well I think we’ve got a little bit of an idea of what it’s going to take to make this go and what the next couple of years is going to look like before we play a game, and that experience, I think we can capitalize on and learn from the mistakes that we made here (at UNCP) and try to improve upon the things we did well. And that’s kind of the exciting part of this challenge, to put ourselves in a position where we can be more successful there (at UWF) than we were here. BC: What challenges, for UWF as a start-up football program, do you see them facing in their first season and in recruiting? PS: Well I think that it’s brand new, so there isn’t anything. So you’re working to get people to join something that they have no idea what it is and what it’s going to look like. So you’ve really got to sell the vision of playing two years down the road. You’ve got to sell all the pluses of the university to people, to football payers, who have never even thought about UWF. So
there’s a lot of newness, a lot of freshness, but again there’s enough positives that I think it’ll work out very well. BC: So this is the first Division II football team Pensacola has had. What impact do you see it making on not only the college community but also the Pensacola community as a whole? PS: Well we want it to have a positive impact. We want football to be able to bring the same type of quality student athletes the other sports have. We want them to be adding to the culture in a positive way. That’s what we’re looking forward to and that’s what I’ve done in programs I’ve led in the past. Good guys who understand what it’s like to be a part of something much bigger than themselves. BC: Have you had a chance to tour and really see Pensacola much yet? PS: We have. We were down there for the press conference and had a couple of days, and the family is very excited about moving down there. BC: That’s good. Speaking of your family, what are they most looking forward to about the move? PS: Well they were very pleased with all the different activities that are going on and all the different things that we saw while
we were down there. So that was very exciting to them. BC: Other than football, what drew you to Pensacola? PS: Well again, I’m excited about the university, and again, Dr. Bense’s leadership and her vision for the university and where I think it’s going, the growth. There’s a lot of excitement there. And then again the town of Pensacola is an amazing place. I’ve yet to talk to someone who says, “Oh, yeah, it’s OK.” Anybody who’s been to Pensacola or who lives there says, “Oh yeah, it’s a great place.” Everybody’s had great things to say about Pensacola. BC: Do you have any ideas or details or any sort of vision for the practice facilities and other structures you’ll be building in the coming years? PS: I know they’ve got some plans, and they got a kind of an outline as to what it is, and that’s some of the stuff I’m going to be doing once I’m down there, see kind of the layout and everything. What I’ve seen on paper looks very good and very exciting. It’ll be a great vision to set up. BC: Is there anything else you’d like to add for our readers? PS: We’re excited to get this going. I think it’s going to be a great addition to UWF and the Pensacola area.
Dr. Judy Bense, Pete Shinnick and Dave Scott
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>AROUND THE REGION
business news bits you should know Call for Nominations for the 2014 Combined Rotary of Pensacola Ethics in Business Award The University of West Florida College of Business, in partnership with the Combined Rotary Clubs of Pensacola, is accepting nominations for the 2014 Combined Rotary of Pensacola Ethics in Business Award. Criteria for the award is based on adherence to the high ethical standards of honesty, integrity and consistency in dealing with employees, contractors and customers, while positively enhancing the economic wellbeing of the firm’s stakeholders and providing jobs, opportunities and profits. It is sponsored by the Combined Rotary of Pensacola and the University of West Florida College of Business. Additional criteria is based on participation in activities that are beneficial to the community beyond the provision of economic benefits and service as a leader or innovator in the firm’s business sector. This award will be given in Spring 2014 to one individual from the small business sector (less than 50
employees) and one individual from the large business sector (greater than 50 employees) to recognize those who exemplify the concept of “service above self” and who work to build a positive sense of worth within both the business community and the broader community as a whole. Nominations must be received by April 1, 2014. Applications can be picked up at any Pensacola area Rotary Club or downloaded from the UWF website. For additional information about this award or to download the application, visit uwf.edu/cob/ethics-inbusiness-award. Averitt earns third straight Carrier of the Year award from Walmart Make it a threepeat for Averitt Express! The transportation provider was named Walmart’s LTL Regional Carrier of the Year for the third-straight year. This is also the fourth time in six years that Averitt has been recognized by the retailer. In addition to the three regional carrier awards, Averitt also earned the 2008 Rising Star Award from Walmart. Averitt is one of several regional LTL carriers that provide transportation from thousands of vendors to Walmart’s distribution centers. Often, these shipments are held to strict must-arriveby-date (MABD) standards, and Averitt has proven to be successful at meeting those requirements. idgroup selects Chain Reaction for second annual Brand on Us initiative Chain Reaction Teen Volunteer Center has been selected as the second annual Brand on Us recipient. Chain Reaction impacts the lives of local teens from ages 13-18 in Escambia and Santa Rosa counties with safe, meaningful and educational volunteer activities. Through idgroup’s Branding From the Core process, Chain Reaction stakeholders will be engaged in developing clarity around the brand identity, image and culture. The organization will receive a comprehensive identity package and marketing strategy, including a new website, print ads, billboard and stationery as well as TV and radio spots. “We are excited to be able to continue this program for a second year. We believe brands can impact the world and this is one way we are helping to make a difference in our local community,” said Mona Amodeo, idgroup president.
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AREI receives grants to conduct outcomes research Three research grants have recently been awarded to the Andrews Research & Education Institute (AREI). Physicians at the Andrews Institute for Orthopaedics & Sports Medicine stay on the leading edge of medicine while furthering the knowledge and care of musculoskeletal injuries through participation in scientific research. Research studies are developed to address current medical needs within the community and are conducted at AREI with the goal of bettering patient outcomes and improving the quality of life for our community. The three grants include $46,000 from Gensco Laboratories, $40,000 from OrthoCor Medical, and $250,000 from EmCyte Corporation. UWF Business Enterprises, Inc. BEI moves forward with development agreement for restaurants, retail facilities on East Campus University of West Florida Business Enterprises, Inc. is moving forward with plans to transform the University’s east campus entrance at the intersection of Hwy. 90 and Campus Drive into a vibrant atmosphere featuring restaurants and retail facilities. The UWF Board of Trustees Finance and Facilities committee ratified the Development Agreement and Right of Entry document for the East Campus Restaurant Development Site. The UWF BEI Board of Directors approved the agreement at their Feb. 17, 2014 meeting, and the full Board of Trustees is scheduled to consider ratification of the agreement during its March 26, 2014 meeting. PSC students win medals at SkillsUSA Region 1 Conference Pensacola State College students garnered medals in 21 events at the SkillsUSA Region 1 Conference Feb. 5, hosted by Pensacola State. Their wins include 14 first place, 14 second place and 10 third place medals. Region 1 winners are qualified to attend the SkillsUSA State Conference at the Pensacola Bay Center April 2829. SkillsUSA is a national organization for students enrolled in career and technical education programs. UWF engages middle school students
>PEOPLE ON THE in STEM education through Discovery Lab The University of West Florida hosted its kick-off Discovery Lab event today in an effort to engage local middle school students in interactive projects relating to science, technology, engineering and mathematics, or STEM. The UWF Discovery Lab serves as a high impact learning practice, engaging students in experiences that offer a deeper understanding of the relationship between several science disciplines through interactive and reflective activities. Pensacola Chamber Foundation announces 2014 Board of Directors The Pensacola Chamber Foundation, the 501(c)(3) nonprofit arm of the Greater Pensacola Chamber, voted in its 2014 slate of officers recently. Coastal Bank and Trust’s Jim Mathis was elected Foundation President; Sacred Heart Health System’s Susan Davis was named Vice President; Regions Bank’s Scott Barrow was named Treasurer; and Baptist Health Care’s Mark Faulkner was named Secretary. Chamber president proposes new economic development agency During the Feb. 24 Board of Directors meeting for the Greater Pensacola Chamber, President Jerry Maygarden asked the Board to consider establishing a separate economic development (ED) agency – one that could continue to work with regional government partners with in the Sunshine Laws to create jobs. Maygarden said the new 501(c) entity would accept public funding similar to Visit Pensacola, which was the Chamber’s tourism arm for 25 years until the two separated on Jan. 1 of this year. The new proposed economic development agency would also receive funding from the Pensacola Chamber Foundation, the 501(c)(3) nonprofit arm of the Greater Pensacola Chamber. UWF Logistics Team places 4th out of 16 at national competition The University of West Florida Logistics Team recently placed fourth out of 16 teams from across North America at the Denver Transportation Club International Logistics Case Competition, also known as Operation Stimulus. As part of the competition, the UWF team performed a detailed analysis of a comprehensive international supply chain logistics issue along with their conclusions and recommendations. BBB Foundation accepting entries for 2014 Torch Awards for Marketplace Ethics Your Better Business Bureau® Foundation Serving Northwest Florida is looking for businesses and charities to participate in its ninth annual Torch Award for Marketplace Ethics program. Businesses may selfnominate or be nominated by others. The Torch Award publicly recognizes businesses and charities that maintain a solid commitment to conducting their business practices in an ethical manner. The application deadline for all awards is March 14.
MOVE
Gulf Winds Federal Credit Union selects team member as VP of Operations Gulf Winds Federal Credit Union has promoted team member Ashley Jansky to Vice President of Operations. Jansky has been with Gulf Winds for more than 11 years and previously worked in the Gulf Winds training department, branch management, as a financial service representative and teller. In her new role, Jansky will oversee all credit union operations, teller operations management and branch security. Pain Consultants of West Florida welcomes new team members David Michael Glener, M.D. has joined Pain Consultants of West Florida and is currently seeing new patients in the Pensacola office. Dr. Glener has more than 21 years experience as a pain specialist, earning his Doctor of Medicine from New York Medical College in 1989 and completing his residency in Anesthesiology and Pain Medicine at The Cleveland Clinic Foundation. In addition, Kelly West and William (Tony) McClung join the practice as advanced nurse practitioners. Baptist Medical Group welcomes hospitalist Ted Mathew, M.D. Baptist Medical Group is pleased to welcome new physician Ted Mathew, M.D., to their growing hospitalist program and expansive physician network. As a hospitalist with the Pensacola-based health care organization, Dr. Mathew will be exclusively dedicated to caring for patients admitted to two hospitals: Baptist Hospital in Pensacola, Fla., and Gulf Breeze Hospital in Gulf Breeze, Fla. Dr. Mathew is an experienced physician who is board certified in both internal medicine and pediatrics. He joins Baptist Medical Group from Westlake, Ohio, where he previously served as a full-time hospitalist at Saint John Medical Center. Hospitalist James Peoples, M.D., joins Baptist Medical Group Baptist Medical Group is proud to welcome James Peoples, M.D., to their growing hospitalist program and extensive physician network. As a hospitalist with the Pensacola-based health care organization, Dr. Peoples will be exclusively dedicated to caring for patients admitted to two hospitals: Baptist Hospital in Pensacola, Fla., and Gulf Breeze Hospital in Gulf Breeze, Fla. Dr. Peoples is an experienced physician who is board certified in internal medicine. He joins Baptist Medical Group from Premier Medical Group of Mississippi located in Jackson, Miss., where he served as a full-time internal medicine physician. Blue Marlin Realty Group expands team with new realtors Heather Hebert, Carrie Plasier and Tina Spicer Blue Marlin Realty Group recently hired three new realtors, Heather Hebert, Carrie Plasier and Tina Spicer to their steadfastly growing team. Baptist Health Care selects Clint Lohr as new administrator for Baptist Medical Park – Nine Mile Baptist Health Care has selected Clint Lohr as the new administrator for Baptist Medical Park – Nine Mile. Lohr joined Baptist Health Care in 2001 as a physical therapist after leaving the US Navy. Lohr currently serves as the board chairman for the Florida Department of Health, Board of Physical Therapy. Additionally, he is a Malcolm Baldrige Quality Award National Examiner and a Washington Quality Program Examiner. He is a graduate of the University of West Florida with a master’s degree in health care administration and a bachelor’s degree in physical therapy from the University of Central Florida. To be included in Around the Region or People on the Move, email your news releases and business announcements to josh@ballingerpublishing.com. March/April 2014
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>BUSINESS SCENE ...at the Dedication of NASP Headquarters
Mayor Ashton Hayward, Dave Hoxeng, and Andrew McKay
Rear Adm. Don Quinn, Congressman Jeff Miller, Rep. Mike Hill and Capt. Keith Hoskins
Rotarians at the Manna Food Pantry
Dave Nixon, Traci and Jeff Lewis
Pace Award Winners
Jessica Lee
Charles Carlan
Cindi Bonner
John Peacock
Golden Apple Awards
Stan Connally and Family Lucky folks sampling the new menu at The Fish House
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Morgan Cole, Pen Air FCU Peggy Cotita, Pen Air, Clifford Walton, Cassandra Smith, Tara Johnson, Hazel Patterson and LaTris Sykes
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