HBA Cornerstone Magazine: April 2023

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David

and

Marked 25-Year Tenure as Executive Director

page 06
Peaden’s Strong Steady Leadership

2023 Leadership Board

2023 Home Builders Association of West Florida Board of Directors

BUILDER MEMBERS

Fred Gunther Gunther Properties

Drew Hardgraves Landshark Homes

Ronnie Johnson, J. Taylor Homes

Heath Kelly Heath Kelly Construction

Lowell Larson III Venture Real Estate

Alton Lister Lister Builders, Governmental Affairs Chair

Kyle McGee Sunchase Construction

Shon Owens Owens Custom Homes & Construction

Douglas Russell R-Squared Construction

Eric Shaffer, Shaffer Construction Casey Smith DR Horton

Monte Williams, Signature Homes

Anton Zaynakov, Grand Builders

ASSOCIATE MEMBERS

Bill Batting REW Materials

Rick Byars Florida Power & Light

Bruce Carpenter Home Mortgage of America

Mickey Clinard Hancock Whitney Bank

Laura Gilmore, Fairway Ind. Mortgage, Affordable Housing Liaison

Chris Graye Graye’s Granite

Jill Grove Pensacola Energy

John Hattaway, Hattaway Home Design, Cost and Codes Chair

Chris Thomas Acentria Insurance

Shellie Isakson-Smith, Supreme Lending

Daniel Monie, KJM Land Surveying

Alex Niedermayer, Underwood Anderson & Associates

Ric Nickelsen SmartBank

Zach Noel, Clear Title of NW FL

Charlie Sherrill, SouthState Bank

Pam Smith, Real Estate Counselors, Pensacola Assn. of Realtors Liaison (proposed by PAR)

Janson Thomas, Swift Supply

Wilma Shortall, Trustmark Mortgage

Kevin Sluder, Gene’s Floor Covering

COUNCIL CHAIRS

Mary Jordan, Gulf Coast Insurance

Tradesman Education Chair

Suzanne Pollard-Spann, Legacy Insurance Brokers

Ambassadors Chair

Ex-Officio Members of the Board of Directors

Blaine Flynn Flynn Built

Shelby Johnson, Johnson Construction

Russ Parris, Parris Construction Company

Newman Rodgers Newman Rodgers Construction

Thomas Westerheim, Westerheim Properties

Doug Whitfield Doug Whitfield Residential Designer

Curtis Wiggins Wiggins Plumbing

April 2023 | www.westfloridabuilders.com 03 Amir Fooladi President Encore Homes Stephen Moorhead Legal Counsel Moorhead Real Estate Law Group Josh Peden Financial Officer/Treasurer Hudson, Peden & Associates Chad Edgar Immediate Past President Joe-Brad Construction Marty Rich Past 2nd Vice President University Lending Group Paul Stanley 3rd Vice President The First Bank Lindy Hurd 2nd Vice President/SMC Chair First International Title Austin Tenpenny Secretary Adoor Properties Jennifer Reese Treasurer Reese Construction Services Dax Campbell 1st Vice President Campbell Construction & Company Cornerstone is published for the Home Builders Association of West Florida by Ballinger Publishing and distributed to its members. Reproduction in whole or part is prohibited without written authorization. Articles in Cornerstone do not necessarily reflect the views or policies of the HBA of West Florida. Articles are accepted from various individuals in the industry to provide a forum for our readers. (850) 476-0318 4400 Bayou Blvd., Suite 45, Pensacola, Florida 32503 www.westfloridabuilders.com
2023 American Dream Home is constructed by Signature Homes, LLC. This Pensacola Energy Natural Gas Advantage Elite home features the latest natural gas appliances, providing energy efficient comfort.
This

Single-Family Starts Remain Lackluster, but Expected to Begin Sustained Rebound Later This Year

Single-family production remained at an anemic pace in February as builders continue to wrestle with elevated mortgage rates, high construction costs and tightening credit conditions that threaten to be exacerbated by recent turmoil in the banking system.

Led by gains in apartment construction, overall housing starts in February increased 9.8% to a seasonally adjusted annual rate of 1.45 million units, according to a report from the U.S. Department of Housing and Urban Development and the U.S. Census Bureau.

The February reading of 1.45 million starts is the number of housing units builders would begin if development kept this pace for the next 12 months. Within this overall number, single-family starts increased 1.1% to an 830,000 seasonally adjusted annual rate. However, this remains 31.6% lower than a year ago. The multifamily sector, which includes apartment buildings and condos, increased 24% to an annualized 620,000 pace.

“Builders continue to grapple with increased market uncertainty due to ongoing building material supply bottlenecks, volatile mortgage rates and increased jitters in the banking sector,” said Alicia Huey, chairman of the National Association of Home Builders (NAHB) and a custom home builder and developer from Birmingham, Ala. “At the same time, builder sentiment has been edging higher in the early part of 2023 as a significant amount of housing demand exists on the sidelines and resale inventory is limited.”

“Despite persistent supply-side challenges, rising builder confidence is signaling a turning point for home building later in 2023,” said NAHB Chief Economist Robert Dietz. “Starts were up in February given a limited pullback for interest rates. We expect volatility in the months ahead as ongoing challenges related to construction material costs and availability continue to act as headwinds on the housing sector. However, interest rates are expected to stabilize and move lower in the coming months, and this should lead to a sustained rebound for single-family starts in the latter part of 2023.”

On a regional basis compared to the previous month, combined single-family and multifamily starts were 16.5% lower in the Northeast, 70.3% higher in the Midwest, 2.2% higher in the South and 16.8% higher in the West.

Overall permits increased 13.8% to a 1.52 million unit annualized rate in February. Singlefamily permits increased 7.6% to a 777,000 unit rate. Multifamily permits increased 21.1% to an annualized 747,000 pace.

Looking at regional permit data compared to the previous month, permits were 2.8% lower in the Northeast, 9.6% higher in the Midwest, 10.9% higher in the South and 30.0% higher in the West.

Thank you for allowing me to serve as your President. I hope you are as excited about the future as I am.

April 2023 | www.westfloridabuilders.com Home Builders Association of West Florida | April 2023 Cornerstone, the monthly publication of the Home Builders Association of West Florida serving Escambia and Santa Rosa Counties, is published monthly, twelve (12x) per year. Send address changes to HBA of West Florida, 4400 Bayou Boulevard, Suite 45, Pensacola, Florida 32503-1910. Cornerstone, is published in the interests of all segments of the home building industry and is distributed to its members and others associated with the HBA of West Florida. HBA of West Florida and Ballinger Publishing does not accept responsibility for, or endorse any statement or claims made by advertisers or authors of any articles. Every effort has been made to assure accuracy of information, but authenticity cannot be guaranteed. No part of this publication may be reproduced without the written consent of Home Builders Association of West Florida, Copyright ©, 4400 Bayou Boulevard, Suite 45, Pensacola, Florida 32503-1910, 850.476.0318. Advertisers and advertorials in Cornerstone do not constitute an offer for sale in states where prohibited by law. Cover Story Publisher Malcolm Ballinger Advertising Account Executives Paula Rode, Account Executive ext. 28 paula@ballingerpublishing.com Geneva Strange, Account Executive ext. 31 geneva@ballingerpublishing.com For advertising rates Phone: 433.1166 • Fax: 435.9174 Cornerstone Next Issue: May 2023 Edit: April 24, 2023 Display Ads: April 24, 2023 Vicki Pelletier Director of Marketing & Communication vicki@hbawf.com David Peaden’s Strong and Steady Leadership Marked 25-Year Tenure as Executive Director .................................................................. 06-09 PRESIDENT’S MESSAGE Single-Family Starts Remain Lackluster, but Expected to Begin Sustained Rebound Later This Year ................................................................ 05 FEATURE STORY Existing Home Sales Surged in February ............................................................. 12-13 HBAWF NEWS Members Doing Business With Members ........................................................ 11 & 20 Parade of Homes ................................................................................................ 12 & 17 Top 10 Reasons To Do Business With An Active Associate Member ............ 13 & 20 Cinco De Derby Cornhole Tournament Registration ................................................ 15 Parade of Homes Kickoff Party Invitation ................................................................. 16 Like Us on Facebook ......................................................................................... 17 & 21 HBA Rebates ............................................................................................................... 18 HBA of West Florida Spring Golf Classic Registration ............................................ 19 Get Involved in HBA Councils & Committees ......................................................... 20 Membership News ...................................................................................................... 21 Spike Club .................................................... 22 NAHB NEWS Builders Warn Congress WOTUS Rule Will Raise Housing Costs ......................... 10 New Home Sales Remain Relatively Flat in February ............................................. 11 NAHB Releases Salary, Bonus and Benefit Data for 39 Jobs Across the Home Building Industry ................................................................... 14 DEPARTMENTS INDEX Advertisers Index, Web, & Email Addresses ………….....……...........……… 22 Amir Fooladi
04 05 President’s Message
“Builders continue to grapple with increased market uncertainty due to ongoing building material supply bottlenecks, volatile mortgage rates and increased jitters in the banking sector”
Alicia Huey chairman of the NAHB

“Two things stick out with me about David,” says Florida Home Builders Association (FHBA) and HBA of West Florida Past President Edwin Henry of Henry Company Homes. “First, he came to us at such a young age (28) and yet he developed so quickly into an exceptional leader. Second, almost anyone can look good when the economy is booming, but I watched David guide our HBA through a deep recession (2007-2009) with a strong and steady hand. That impressed me. Overall, he led us to many successes and put our HBA on a solid foundation for years to come.”

David Peaden’s Strong and Steady Leadership Marked 25-Year Tenure as Executive Director

When David Peaden left his position as Executive Director of the Home Builders Association of West Florida on February 10, 2023, to become the External Affairs Manager for Florida Power & Light, an incredible 25-year success story came to an end.

But rest assured, David’s legacy of leadership lives on in the hearts of hundreds of people who know and appreciate the profound impact he had on the HBA, the business community, and numerous civic and charitable causes.

HBA of West Florida leaders past and present offer a chorus or praise for a quiet young man who never sought the limelight for himself but rather gave volunteers all the credit for the association’s growth in size and stature during his tenure.

“David was our rock,” said Past President Blaine Flynn of Flynn Built. “You could never put a price tag on David’s value to the HBA and our community. He was hard-working and innovative. He made all the members feel welcomed and appreciated. He had the ear of all our elected officials because of his personal credibility and character. He built our brand in the community – everyone knows who we are because of David Peaden.”

Past President Alton Lister of Lister Homes, LLC echoes that sentiment.

“David made an impact in ways that most people never saw,” says Lister. “When issues were contentious and there was conflict among elected officials, David was the one with the diplomatic skills to get people together to find common ground. That doesn’t happen overnight. David spent years developing those relationships and the trust they were built on.”

Past FHBA and West Florida HBA Second Vice President Jack McCombs of McCombs Electric said he was always impressed with David’s organizational skills and attention to detail. “An EO (Executive Officer) has a lot of responsibilities, but David always returned phone calls quickly, kept all the projects on track, and did a really good job of communicating with our elected officials,” says McCombs. “He treated everyone with respect and was especially supportive of the role we as associate members played in the builders association. He will be greatly missed but we all wish him the best.”

The deep admiration David earned for his work at the HBA extends well beyond the borders of Escambia and Santa Rosa counties. Al Zichella, a longtime builderdeveloper in Naples and a Past President of the Florida Home Builders Association, remembers asking David for help with a project in Pensacola. “David welcomed me with open arms and provided introductions to people who helped my company achieve success,” says Zichella. “Over the years, David became a close personal friend and from the bottom of my heart, I thank him for what he did for our association and our industry and wish him nothing but success is his new endeavor with FPL.”

FHBA Past Second Vice President Frank Copare, who lives in Woodstock, Georgia, recalls a young David first when he was

an intern at the Northeast Florida BA in Jacksonville and then as Communications Director at FHBA in Tallahassee. “Even at his young age, everyone could see that David was destined for greatness,” said Copare. “He related so well to people. He made everyone feel special. And he was motivated to be the best he could be. It’s no surprise at all that he was such a success at the HBA of West Florida.”

Among his many accomplishments, David helped increase the HBA’s membership to over 800 builder and associate members, spearheaded the HBA’s popular Parade of Homes and the business-building Home & Product Expo, empowered his members through top-quality education and training, and excelled in working with the Pensacola News-Journal, Ballinger Publishing’s Pensacola Magazine, and other local media to effectively tell the builders’ story.

Working with leadership, he kept the HBA laser-focused on issues of utmost importance to the industry, including workforce

housing, building inspection enhancements, comprehensive planning and land development code improvements, subdivision infrastructure expansion, zoning and land use studies, and searches for building officials and planning directors. His work won him the respect of local HBA Executive Officers from around the state, including Alan Baggett, Executive Director of the neighboring BIA of OkaloosaWalton Counties. “David was the epitome of what an EO should be,” says Baggett. “Professional. Dedicated. Fully devoted to his association, his industry, and his community. I know I speak for many EOs around the state in congratulating David for his service to the HBA of West Florida.”

Perhaps no one worked closer with David on a day-to-day basis than Vicki Pelletier, the HBA’s Director of Marketing and Communications. “I saw first-hand that David was truly an honest and sincere person whose character was always beyond reproach," says Pelletier. “His job was

very challenging, but he always showed patience and grace, especially in working with our members.”

Pelletier witnessed the lighter side of David. “I came to West Florida from Denver and David warned me up front he wouldn’t tolerate a ‘big city snob’ on the staff,” laughs Pelletier. “I guess over time, I won him over because he began asking “what if you get run over by a bus... what would I do without you.”

As a native of Pensacola, it was natural that David would promote community involvement for HBA members and engage actively himself. His leadership made a difference for several volunteer organizations, youth sports, fundraising efforts, and community initiatives. The Escambia County Board of County Commissioners appointed him to the Pensacola-Escambia Development Commission, the county’s economic development authority. He currently serves on the board of the Gulf Coast Kids House (President 2006-2008, 2020-2022). He previously served on boards of the United Way of West Florida (President 2015-2017), Gulf Coast Kid’s

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April 2023 | www.westfloridabuilders.com Home Builders Association of West Florida | April 2023 Cover Story 06 07

David Peaden’s Strong and Steady Leadership Marked 25-Year Tenure as Executive Director

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House Future Fund Foundation, University of West Florida Foundation, Rebuild Northwest Florida, and Pensacola North Rotary.

His community enhancement efforts were a huge factor in his being selected the Pensacola Area Chamber of Commerce’s 2019 PACE Award Business Leader of the Year.

In 2021, the local InWeekly newspaper ranked David 18th among Pensacola's top 100 community leaders. His prominent role in civic affairs prompted two Pensacola mayors – Grover Robinson in 2018 and D.C. Reeves in 2022 – to appoint David to serve on their respective transition teams.

Pensacola advertising executive Dick Appleyard, President of the Appleyard Agency, believes David’s documented record of community service is merely the tip of the iceberg. “Many of us will never know all the things David did to enhance Pensacola because so often, he worked quietly, and effectively, behind the scenes to get things done,” said Appleyard, citing David’s leadership of the Escambia Children Trust after he was appointed to their Board of Directors by Florida Governor

Ron DeSantis. “My wife (Carolyn) was the volunteer interim administrator of the trust, and she gives David tons of credit in the revitalization efforts that helped thousands of kids and their parents deal with life’s challenges.”

Appleyard believes he broke the code with respect to David’s political influence. “I always felt David’s biggest strength was his ability to be a great listener,” says Appleyard. “He never tried to dictate, dominate, or manipulate. He worked very hard to understand all sides of an issue while never compromising his position as the builders’ representative. Some elected officials might disagree with the home builders’ position, but they never questioned David Peaden’s values or integrity.”

Despite an unwavering dedication to his HBA and community, everyone who knows David understands that he always puts family first. He is a devoted husband to wife Susan (the assistant comptroller at Pensacola State College) and father to daughters Katherine and Lauren, and son John David. Then, of course, there is David’s strong link to the University of Ala-

bama, where he earned his B.A. in Communication and served as a student manager for the Crimson Tide football team.

Sad as it is to say, the HBA of West Florida’s loss is FPL’s gain. There is no doubt that David’s communications skills, credibility, and relationship-building prowess will serve him well in his new role as he represents Escambia and Escambia counties on behalf of America’s largest electric utility.

Life and work will go on for the HBA. The search for the new Executive Director is underway and is expected to be complete in June. Yes, someone will assume the EO position. But make no mistake: David Peaden will not be replaced, and most certainly, never forgotten.

April 2023 | www.westfloridabuilders.com Home Builders Association of West Florida | April 2023 09 Cover Story 08

Builders Warn Congress WOTUS Rule Will Raise Housing Costs

Congress today received a first-hand account of how the Biden administration’s new waters of the United States (WOTUS) rule is exacerbating the nation’s housing affordability crisis by making home building more inefficient and costly, while simultaneously failing to significantly improve the water quality of navigable waters since much of the rule improperly encompasses isolated and ephemeral water features.

Testifying on behalf of the National Association of Home Builders (NAHB) before the House Small Business Committee, Frank Murphy, chief operating officer at Wynne/Jackson, a small real estate development firm in Dallas, said the new WOTUS rule will needlessly raise housing costs for home builders and buyers.

“The rule’s continued reliance on the significant nexus text to assert federal control over otherwise isolated and ephemeral water features substantially delays the jurisdictional determination process by the U.S. Army Corps of Engineers and increases federal wetlands permitting requirements over private property,” said Murphy. “This convoluted regulatory process makes it more difficult for any business trying to comply, and it makes it much more difficult for my company to provide homes or apartments at a price point attainable for working families.”

The final rule’s regulatory definition

businesses to pay these fees to hire consultants since the 2023 WOTUS rule relies heavily upon the overly complicated and convoluted significant nexus test.”

for WOTUS includes the problematic significant nexus test to establish federal jurisdiction over minor waterbodies such as isolated wetlands, human-made ditches or features that contain water only in response to rainfall events. The test’s results are determined by a federal regulator who decides whether a specific feature, along with similarly situated waters in the region, has material influence on the chemical, physical or biological integrity of a traditional navigable water.

“NAHB members already report waiting a year or more for the U.S. Army Corps of Engineers to complete a jurisdictional determination as to whether areas under a property are regulated under federal statute,” said Murphy. “These lengthy and uncertain compliance costs are often incurred before home sales, meaning that builders and developers must essentially finance these additional carry costs until the property is sold. The WOTUS rule only adds to the headwinds that our industry faces.”

Murphy further noted the WOTUS rule has a disproportionate impact on small home building firms, which make up the vast majority of home builders nationwide.

“Small home builders often do not have environmental regulatory compliance staff and must hire outside consultants for help when complying with the Clean Water Act,” said Murphy. “These fees, which may cost tens of thousands of dollars, are passed down to home buyers and renters. The agencies are forcing small

And as the administration rushes headlong to implement this rule on March 20, Murphy pointed out to lawmakers how this action is especially shortsighted and a waste of federal resources, given that the Supreme Court’s upcoming ruling under Sackett v. EPA is squarely focused on the legality of the significant nexus test. “Congress should require the EPA and U.S. Army Corps of Engineers to delay implementation of the WOTUS rule until the Supreme Court issues a ruling in this case,” said Murphy.

He further stated that the WOTUS rule does not add new protections for our nation’s water resources; but it does raise housing costs by inappropriately shifting the jurisdictional authority of many drier-end features and non-navigable isolated wetlands, streams and drainage ditches to the federal government.

“I urge Congress to call on the agencies to scrap the 2023 WOTUS rule and develop a meaningful and balanced regulation that will truly protect our nation’s water resources and ensure that federal, state and local agencies cooperate and coordinate to streamline permitting requirements,” said Murphy.

New Home Sales Remain Relatively Flat in February

Higher mortgage rates and home prices, as well as increased construction costs contributed to lackluster new home sales in February, but signs point to improvement later in the year.

Sales of newly built, single-family homes in February increased 1.1% to a 640,000 seasonally adjusted annual rate from a downwardly revised reading in January, according to newly released data by the U.S. Department of Housing and Urban Development and the U.S. Census Bureau. However, new home sales are down 19% compared to a year ago.

“Builders continue to face challenges in terms of higher interest rates, elevated construction costs and access to critical materials like electrical transformers,” said Alicia Huey, chairman of the National Association of Home Builders (NAHB) and a custom home builder and developer from Birmingham, Ala. “Nonetheless, the lack of existing home inventory means demand for new homes will rise as interest rates decline over the coming quarters.”

“The February new home sales data points to an increase for the monthly pace of single-family construction starts later in 2023 given a rise in builder sentiment and an increase for sales of homes not yet started construction,” said NAHB Chief Economist Robert Dietz. “However, concerns remain about the tightening

of credit conditions for acquisition, development and construction loans for smaller builders due to recent stress for the banking system.”

A new home sale occurs when a sales contract is signed or a deposit is accepted. The home can be in any stage of construction: not yet started, under construction or completed. In addition to adjusting for seasonal effects, the February reading of 640,000 units is the number of homes that would sell if this pace continued for the next 12 months.

New single-family home inventory fell for the fifth straight month. The February reading indicated an 8.2 months’ supply at the current building pace. A measure near a 6 months’ supply is considered balanced. However, single-family resale home inventory stands at a reduced level of 2.5 months.

The median new home sale price rose in February to $438,200, up 2.5% compared to a year ago. Elevated costs of construction have contributed to a rise in home prices. A year ago, roughly 15% of new home sales were priced below $300,000, while that share is now just 10% of homes sold.

Regionally, on a year-to-date basis, new home sales fell in all regions, down 29.2% in the Northeast, 21.3% in the Midwest, 7.3% in the South and 40.6% in the West.

April 2023 | www.westfloridabuilders.com Home Builders Association of West Florida | April 2023 10 11 NAHB News NAHB News
If you do business with previous members, please give them a call and reinforce the value of membership as well as the importance of Members Doing Business with Members.

Existing Home Sales Surged in February

Abrief drop in mortgage rates and a pullback in home prices boosted existing home sales in February, according to the National Association of Realtors (NAR). The 30-year mortgage rates averaged less than 6.3% in February per Freddie Mac and the median sales price in February posted the first decline since February 2012. The monthly increase in sales ended a 12-month streak of declines.

Total existing home sales, including single-family homes, town-

homes, condominiums and co-ops, rose 14.5% to a seasonally adjusted annual rate of 4.58 million in February, the largest monthly gain since July 2020. On a year-over-year basis, sales were still 22.6% lower than a year ago.

The first-time buyer share fell to 27% in February, down from 31% last month and 29% in February 2022. The weakening of the firsttime buyer share is a reminder of the pricing out the market has experienced. The February inventory level measure stayed at 0.98 million units but was up 0.85 million from a year ago.

Parade of Homes

May 6 – 14, 2023

At the current sales rate, February unsold inventory sits at a 2.6-months’ supply, down from 2.9 last month but up from a 1.7-months reading a year ago. This inventory level remains very low, compared to balanced market conditions (4.5 to 6 months’ supply), and illustrates the long-run need for more home construction. For future upcoming events, please call the HBA office at 850.476.0318

Homes stayed on the market for an average of 34 days in February, up from 33 days in January and 18 days in February 2022. In February, 57% of homes sold were on the market for less than a month.

The February all-cash sales share was 28% of transactions, down from 29% last month but up from 25% a year ago. All-cash buyers are less affected by changes in interest rates.

The February median sales price of all existing homes was $363,000, down 0.2% from a year ago, ending a streak of 131 consecutive month of year-over-year increases, the longest-running streak on record. The median existing condominium/co-op price of $321,000 in February was up 2.5% from a year ago.

Geographically, all four regions saw an increase in existing home sales in February, ranging from 4.0% in the Northeast to 19.4% in the West. However, on a year-over-year basis, all four regions continued to see a double-digit decline in sales, ranging from 18.7% in the Midwest to 28.3% in the West.

The Pending Home Sales Index (PHSI) is a forward-looking indicator based on signed contracts. The PHSI rose 8.1% from 76.3 to 82.5 in January. However, on a year-over-year basis, pending sales were 24.1% lower than a year ago per the NAR data.

TOP 10 REASONS TO DO BUSINESS WITH AN ACTIVE ASSOCIATE MEMBER

1. They support the industry at the local, state and national levels.

2. They volunteer time, talent and treasure to help the association accomplish its goals.

3. They recruit their colleagues & business contacts to become members.

4. They serve on committees & councils gaining valuable networking opportunity while helping to advance the association’s mission.

5. By doing so, you increase the value proposition for all membership in our HBA.

6. They are strong supporters of local and state PACs and BUILD-PAC.

7. They are a major source of non-dues revenue through sponsorships, advertising, etc.

8. As industry partners, they are a valuable resource for business and management tips.

9. They are heavily invested in your business success: You win, they win!

10. Why wouldn’t you do business with a member?

April 2023 | www.westfloridabuilders.com Home Builders Association of West Florida | April 2023 13 12 Feature Story

NAHB Releases Salary, Bonus and Benefit Data for 39 Jobs Across the Home Building Industry

Throughout the economy and across all sectors, millions of people have quit their jobs looking for better work-life balance, benefits, location or pay—a phenomenon now commonly referred to as the Great Resignation. These challenges have rendered recruitment and retention of human capital a pressing objective for most businesses, one that will help determine their success in the years ahead.

The National Association of Home Builders (NAHB) recently released new industry averages on compensation and benefits for employees of single-family home building companies with the recent release of the Single-Family Builder Compensation Study, 2022 Edition. The study published by BuilderBooks, the publishing arm of NAHB, includes data collected on compensation and benefits for 39 common positions at single-family home building companies.

Results from this survey provide single-family builders with current information that can be used to benchmark their employees’ level of compensation and benefits. The data was analyzed by region of the country, dollar volume, number of starts and number of employees on payroll.

The findings are presented from two different perspectives: Across all 39 positions, giving a broad view of the full-time positions that currently exist at single-family building companies, as well as a comparison of average total compensation and benefits across positions; and also as a detailed view of each position’s average compensation and benefits.

“This publication is an invaluable tool for any home builder,” said NAHB Chairman Alicia Huey, a custom home builder and developer from Birmingham, Ala. “Not only does it give builders a sneak peek into the average compensation and benefits at similarly sized businesses

across the country, but it also serves as a benchmark and recruiting tool for hiring.”

The Single-Family Builder Compensation Study, 2022 Edition is available for purchase in two formats—print ($149.95 Retail/$79.95 NAHB Member, ISBN 978-086718-800-04) and eBook ($89.99 Retail/$55.99 for NAHB Member, ISBN 978-086718-801-1) at BuilderBooks.com.

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GET INVOLVED

HBA Councils and Committees!

TOP 10 REASONS TO DO BUSINESS WITH AN ACTIVE ASSOCIATE MEMBER

1. They support the industry at the local, state and national levels.

2. They volunteer time, talent and treasure to help the association accomplish its goals.

3. They recruit their colleagues and business contacts to become members.

4. They serve on committees and councils gaining valuable networking opportunity while helping to advance the association’s mission.

5. By doing so, you increase the value proposition for all membership in our HBA.

6. They are strong supporters of local and state PACs and BUILD-PAC.

7. They are a major source of non-dues revenue through sponsorships, advertising, etc.

8. As industry partners, they are a valuable resource for business and management tips.

9. They are heavily invested in your business success: You win, they win!

10. Why wouldn’t you do business with a member?

If you do business with previous members, please give them a call and reinforce the value of membership as well as the importance of Members Doing Business with Members

New Members

builder Members

Build Home Services Nick Laing - Owner 1832 Cowen Rd Gulf Breeze, FL 32563 p 850. 501.7902 buildservices.com

Maronda Homes LLC, of AL Tucker Dorsey - Division President, N Gulf Coast 101 Fly Creek Avenue / Suite 326 Fairhope, Alabama 36532 p 251. 990.7436 marondahomes.com

Spike: Tucker Dorsey

Associate Members

April 2023 | www.westfloridabuilders.com Home Builders Association of West Florida | April 2023 Bring a friend to our next meeting! 20 21 HBAWF News Membership For future upcoming events, please call the HBA office at 850.476.0318 Stay up-to-date on news and events Have access to exclusive promotions and giveaways Check out polls and fun facts on the page Have pictures from HBA events? Share them with us! Tag yourself in our photos! facebook.com/HBAWF 3D Design Studio Jessica Nguyen - Owner, Principal 503 E Government Street Pensacola, FL 32503 p 850. 898.0798 3adesignstudio.com Spike: Dax Campbell Casework Construction & Hardwoods LLC Bill Canning - President 31554 West Maidmont Lillian, AL 36549 p 25.223.2020 (work) Spike: Amir Fooladi CQ Floor, LLC Carlos Queiroz - Owner 370 Landward Dr., N. Gulf Shores, AL 36542-3341 p 678. 665.5151 cqfloorllc.com Spike: Amir Fooladi
Guarantee Rate Affinity Mike Brustad - VP MLO 320 W Cervantes Ave Pensacola, FL 32501 p 850.830.3557 (work) Spike: Suzanne Spann Westlake Royal Building Products Ernie Dutra 5374 Stage Coach Trail Gulf Breeze,
p 517.256.3866 westlakeroyalbuildingproducts.com
Florida 32563
HBA Ambassadors Meets Monthly 2nd Tuesday of each month Sales & Marketing Council Meets Monthly Tradesman Council Meets Monthly Board of Directors Meets Monthly 3rd Tuesday of each month

In construction, a spike is a steel object that is essential to making a building strong. As in construction, the HBA of West Florida sees a Spike as someone that works to keep our association strong. Spikes work on the recruitment and retention of members in addition to keeping members active with the association. Anyone is eligible for Spike status. On Spike credit is awarded for each new member recruited and an additional credit is awarded for that new member’s renewal on or before their anniversary date. If you help to retain a member, you are eligible to receive a half point for each member.

Spike Club Levels

Spike Candidate 1-5 credits

Blue Spike 6-24

Life Spike 25-49

Green Spike 50-99

Red Spike 100-149

Royal Spike 150-249

Super Spike 250-499

Statesman Spike 500-999

Grand Spike 1000-1499

All-Time Big Spike 1500+

Spike Club Members and their credits as of 02/28/2023.

Statesman Spike 500 Credits

Harold Logan 525

Super Spike 250 Credits

Rod Hurston 431

Jack McCombs 303.5

Royal Spike 150 Credits

Rick Sprague 209.5

Edwin Henry 201

William “Billy” Moore 182

Bob Boccanfuso 165.5

Red Spike 100 Credits

Charlie Rotenberry 150

Oliver Gore 114.5

Ron Tuttle 109.5

Ricky Wiggins 101

Advertiser’s Index

Alpha Closets 23 850.934.9130 Alpha Closets.com leslie@alphaclosets.com

Ballinger Publishing 20 850.443.1166 ballingerpublishing.com

Campbell Construction and Company, LLC 19 850.698.4153 dax.campbellconstruction@gmail.com

Gulf Coast Insurance 19 850.497.6810 gcins.com

Michael Johnson Insurance Agency 15 850.478.7748 michaeljohnsonagency.com

Pensacola Energy 02 o 850.436.5050 espnaturalgas.com

Rew Building Materials, Inc. 14 o 850.471.6291 c 850.259.7756 bbatting@rewmaterials.com ecbmfl.com

West Fraser Back Cover westfraser.com/osb

Gold Sponsor for the 2020 Dream Home

If

April 2023 | www.westfloridabuilders.com Home Builders Association of West Florida | April 2023
Green Spike 50 Credits David Holcomb 99 Newman Rodgers IV 99 Doug Sprague 90 Kenneth Ellzey, Sr. 80 Russ Parris 73.5 Paul Stanley 67.5 Blaine Flynn 65.5 Bob Price, Jr. 59.5 Thomas Westerheim 57 Darrell Gooden 52 Wilma Shortall 50.5 Bill Daniel 50 John Hattaway 50 Life Spike 25 Credits Doug Whitfield 42.5 Suzanne Pollard-Spann 34 Garrett Walton 32 Amir Fooladi 27.5 Luke Shows 26 Steve Moorhead 22.5 Brent Woody 22 Karen Pettinato 20.5 Larry Hunter 20 Taylor Longsworth 19 Lee Hudson 19 Bruce Carpenter 17.5 Alton Lister 17 Milton Rogers 16.5 Doug Herrick 16 Dean Williams 16 Lorie Reed 15.5 Martin Rich 15 William Merrill 15 Rick Faciane 12.5 Kevin Ward 12 Bill Batting 12 Alex Niedermayer 11 Kim Cheney 10 Spike Credits Shelby Johnson 9.5
Jordan 9.5 Kevin Russell 9 James Cronley 9 Rodney Boutwell 7 Please Support Our Advertisers!
Mary
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the Spike Club or Desire Additional Information, please contact Vicki Pelletier(850) 476-0318 22 23
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Home Builders Association of West Florida | April 2023

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