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Amber Trip postones to August 18-21
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After long discussions and preparations, the jewellery community has voted to postpone the XVIIIth International Jewellery Show “Amber Trip” from March to August 18-21. However, at the end of March, both buyers and participants of the largest jewellery event in the Baltic States will be able to attend a virtual exhibition.
“Even though some organizers are planning their exhibitions in the spring, we do not expect that there will be any significant changes in the currently imposed movement restrictions. Postponing “Amber Trip” to the end of the summer is becoming a big challenge for us as organizers. It can even be called a new project which will require additional time, human resources and materials. Our goal is to bring together the participants of the jewellery exhibition and the most important buyers under one roof so that they can physically meet each other and finally shake hands after making a deal,” says Giedrius Guntorius, organizer of the “Amber Trip” jewellery exhibition.
According to the organizer, although this year’s exhibition will be postponed to August due to COVID-19, “Amber Trip 2022” will be held in March, as usual.
“We understand that August is a holiday season, but 2021, just like the previous year, is non-typical for all of us. That is why we had to be and must be flexible and creative in finding ways to involve the entire jewellery community and its fans during this difficult time. As a result, our “Amber Trip” team launched a new project at the end of 2020 – a virtual Baltic jewellery art gallery (https://lt.exhibitjewellery.com), where you can purchase exclusive and original Lithuanian jewellery.
Currently, the virtual gallery contains works of 19 Lithuanian jewellers selected by a competent commission. In the future, the Baltic jewellery art gallery will enable original jewellery
art representatives of neighbouring countries to participate as well.
MOVING TO A VIRTUAL PLATFORM
A virtual “Amber Trip” jewellery exhibition is planned to be held at the end of March using the platform of this gallery. All the exhibitors and buyers will not only be able to meet each other on this virtual trading platform, but also use Youtube Live integrated in the platform for meetings.
“We understand that we will not be able to launch the “Amber Trip” virtual exhibition as quickly as we would like, since this project requires a huge budget, as well as a lot of time and human resources. However, I am convinced that it is important for every creator to have an e-commerce platform, therefore our project will also be a tool for those who do not yet have such a platform. Also, every buyer who purchases jewellery on our platform will automatically receive a guarantee that the bought jewellery is not a falsification,” says G. Guntorius.
Organizers of the “Amber Trip” exhibition are also moving the international jewellery art
This year’s “Surveillance Jewellery” contest invites its participants to consider the positive and negative consequences of COVID-19. The deadline for entries is extended to May 1, and the best entries, traditionally selected by the commission and the public, will be displayed on the virtual gallery platform at the end of May.
Last year, the theme of the international jewellery contest “Ecosight” was dedicated to ecology, where 75 jewellers from 22 countries around the world presented their contemporary jewellery.
“We hope that “Amber Trip” will get back on track and will be held as usual in 2022, since during the pandemic we all saw how important it is for exhibitors and buyers to meet each other in person instead of virtually. The virtual Baltic jewellery art gallery will not replace the exhibition, instead serving as an additional platform for jewellery trade,” says G. Guntorius, organizer of “Amber Trip”.
MORE ABOUT THE EXHIBITION
Each year, the International Jewellery Show “Amber Trip” brings together professional jewellers, amber artists and designers, as well as manufacturers of technological tools and equipment for jewellers under one roof. The event includes the presentation of the latest jewellery from around the world and amber market trends, state-of-the-art jewellery industry technologies and the latest works of professional jewellers. Around 60 percent of the exhibition’s area is used for presenting amber and articles thereof, and around 40 percent – for presenting jewellery.
At least half a thousand wholesalers, museologists and collectors visit the exhibition every year. Last year, “Amber Trip” was attended by almost 240 jewellery and amber manufacturers and artists from 30 countries around the world.
“Amber Trip” includes various events and seminars covering relevant topics related to jewellery and amber, where insights are shared by experts from different countries around the world. The “Amber Trip Raw Trade” platform is also being organized. In 2020, it included large suppliers of raw amber from Russia, Ukraine and Poland, as well as raw amber brokers.
The show organized in Vilnius is also unique due to its international jewellery art contest. The Author Jewellery Zone, which brings together professional jewellers, receives exclusive attention from visitors. Last year, 40 jewellers from Lithuania, Latvia, Poland, the United Kingdom and the USA took part in the contest with their exclusive works.
The virtual Baltic jewellery art gallery, which was launched last December, exhibits and sells original authors’ works. It also includes interviews with jewellers and educational seminars. It is planned that in the future, probably in spring, visitors who register in the gallery and select their desired jewellery will be able to remotely meet the author of the jewellery, allowing them to get to know the jeweller and his or her work better.
QUOTE UNDER PHOTO
“Amber Trip” organizer Giedrius Guntorius: “Our goal is to bring together the participants of the jewellery exhibition and the most important buyers under one roof so that they can physically meet each other and finally shake hands after making a deal.” ■
