We are jewellery – this year online

OROAREZZO, with physical attendance, from 12th to 15th June 2021 at the Expo Centre in Arezzo, and, also with physical attendance, VICENZAORO, T.GOLD and VOVintage, from 10th to 14th September 2021 in

Vicenza. Prior to that, 23rd March 2021 will see WE ARE Jewellery,

an unprecedented digital B2B format specifically designed to present new jewellery collections to remotely linked buyers from all over the world.

With forward momentum, Italian Exhibition Group, which heads the sole management of international

B2B gold and jewellery events in Italy, announces the reorganization of its

2021 calendar, thus providing immediate response to requests from the international gold and jewellery community which looks at trade show reprisal as an essential business multiplier. And it is doing so in conjunction with all the stakeholders and Association representatives involved, determined to get activities and relations going again.

WE ARE Jewellery backstage

VICENZAORO, the event of reference for the entire international goldjewellery supply chain, T.GOLD, the international show for machinery and the most advanced technologies applied to jewellery design and processing, VOVintage, the exclusive vintage watch and jewellery marketplace and OROAREZZO, the event specifically devoted to the best Made in Italy jewellery, will all be back, live, over the

coming months, once again opening their doors to international companies

and buyers.

And they will do so by following a well thought out schedule which will benefit from the progressive effect of global vaccinations and as the European Union discusses the revival of international mobility.

By listening to and actively and constantly monitoring the market, IEG has been able to draw up an authentic roadmap marking a prompt reaction to the variability of a highly complex scenario which requires every player to be flexible and innovative, thus favouring comparison and exchange within the entire industry.

Elements that IEG immediately saw as a common factor for the sector, as it demonstrated last September at the Expo Centre with VOICE – Vicenzaoro International Community Event, the only international jewellery event to take place in 2020 with physical attendance and in total safety.

INTERVIEW WITH MARCO CARNIELLO,

GROUP BRAND DIRECTOR JEWELLERY & FASHION IEG

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How did your community of exhibitors and visitors reacted to your decision to move your event WE ARE Jewellery online?

Given the situation of the pandemic, exhibitors and visitors expected that it would not be possible to attend Vicenzaoro in presence. They are all enthusiastic and quite interested in experimenting this new online format, since they know how important it is to keep open and alive the relationship and the communication with the buyers around the world until the next, longawaited physical fair will.

What was the most difficult when you created the platform? What do you think are key risks during the event?

We believe that to “copy and paste” a physical fair on the web simply doesn’t work: they are different and complementary initiatives. The challenge is to think of a new model, which differs from the trade exhibition but keeps its aim of creating business opportunities for companies.

Who is responsible for an online event? Your old team or did you employ specialists with experience of online events?

Italian Exhibition Group’s Team has long been made up of professionals working on both traditional and digital fairs. We were ready for this transition before the pandemic, and Covid-19 accelerated it. We have strengthened ourselves with a Digital Manager who’s giving a boost to our digital transformation but the “core Team” is always the same as in Vicenzaoro and Oroarezzo.

How is promotion of online event differ from regular exhibition?

There are different specificities but in our opinion the winning approach is multichannel, allowing the continuous engagement of the visitor on all channels and up to the minute before he connects online. ■

WE ARE Jewellery backstage