Corporate PARTNERSHIP Opportunities 2014 The GLCCB (Gay, Lesbian, Bisexual, Transgender Community Center of Baltimore and Central Maryland) produces Baltimore Pride, publishes Gay Life, and provides numerous other services to Baltimore’s LGBTQ community. the GLCCB 1000 Cathedral St. 3rd Floor Baltimore, MD 21201 (410) 777-8145 GLCCB.org
GAYLIFE Read it. Live it.
Love it.
Dear Potential Business Partners, The Gay & Lesbian Community Center of Baltimore (GLCCB)’s vision is that sexual and gender minorities realize their collective power, play an active role in Maryland, and work closely together to ensure that all parts of the community are thriving. Our mission is to be a catalyst for uniting and empowering LGBTQ individuals in Baltimore and Maryland, and to advocate for a better quality of life for the entire community. Thank you for taking the time to consider becoming a Corporate Partner of the GLCCB. Your investment will support the dynamic programming and attendance-filled events that the GLCCB conducts each and every year. Through your partnership, your company will enjoy marketing to over 5,000 individuals on our mailing list, 6,000 email subscribers, 30,000 Baltimore Pride attendees, and thousands of LGBTQ Marylanders who read Gay Life magazine (Baltimore’s largest LGBTQ publication). With our different events and activities your company will have extensive opportunities to spread knowledge of your institution and the benefits that you offer the community as a whole. In 2012, the LGBTQ community is estimated to have had a buying power of $790 billion. Buying power is defined as the total personal income of residents that is available, after taxes, for spending on virtually everything they buy, including goods and services (also called disposable income). The market share of that for Baltimore and Maryland is roughly $1.5 billion. Baltimore Pride alone generates $1.024 million for area businesses and organizations. Our events and programs offer you some of the most cost-effective faceto-face and web-based marketing opportunities. By becoming a corporate partner of the GLCCB, you will garner wide access to individuals who may buy your products, services and/or information. As you look through this partnership packet, you will have the chance to review the different programs that the GLCCB currently conducts in addition to the many events that we have. Further, you will have a synopsis of our readership of our publication, Gay Life, as well as its readership, their demographics, and their potential buying power. There are a variety of partnership options for your company to consider to capitalize on your investment. As a 501(c)(3) non-profit organization, partnerships for all GLCCB activities are tax deductible. We look forward to hearing from you and working with you in the near future.
Sincerely,
The Board of Directors Gay & Lesbian Community Center of Baltimore
Board of Directors Michael McCarthy President
Jill Stromberg Secretary
Directors
Chris Adkins Stephanie Baker Chris Hafer Shelly Higgins Daniel Moore
Staff Kelly Neel
Interim Executive Director & Program Manager
Dan McEvily
Director of Communications & Editor of Gay Life
Kate Hull Director of Development
Jen Vance
Operations Manager
tHe GLCCB 1000 Cathedral St. 3rd Floor Baltimore, MD 21201 (410) 777-8145 phone (410) 777-8135 fax
GLCCB.org Facebook.com/glccb Twitter.com/glccb BaltimoreGayLife.com BaltimorePride.org
History of the GLCCB In 1977 — less than ten years after the Stonewall riots in New York — the Center was founded. At the time, Baltimore was by no means a stranger to GLBT activism. At first t he GCCB survived o nly t hrough t he h ard work and self-sacrifice of committed volunteers who provided the Center’s meeting space, operated a switchboard, and distributed a newsletter out of homes and basements. The newly established GCCB Health Clinic — later to become Chase Brexton Health Services — shared space with MCC. In 1980 however, the GCCB finally found a home at 241 West Chase Street. Through the next several years, the GCCB struggled against bigotry, adversity, and the horrors of AIDS to grow and adapt to meet the ever-changing needs of its community. The GCCB newsletter evolved into the Baltimore Gay Paper (BGP) — now known as Gay Life — and moved from a volunteer’s basement into the Chase Street building. The annual Pride celebration involved much of the downtown area through the years, from Charles Plaza, to the 200 block of Chase Street, to Park Avenue, the Wyman Park Dell, to the current locations of Charles and Eager Streets, and Druid Hill Park. In 1985 “Lesbian” was added to the organization’s name to create the most commonly know acronym for the Center: GLCCB. In the next decade the Center continued to change with its surroundings — offering new programs and services — while remaining a beacon and refuge for the community at large.
In 2002 — in an effort to remain inclusive — the Center incorporated the entire community it serves into its name to become the Gay, Lesbian, Bisexual, Transgender Community Center of Baltimore and Central Maryland (GLBTCCBCM) while retaining the familiar (and more manageable) nickname of “the Center.” Things have changed markedly from the days when the Center operated out of basements, or fought for its right to hold the Pride Celebration, or watched gay rights bill after gay rights bill get voted down by the Baltimore City Council. With ever-increasing acceptance, things may appear to be less challenging now, but there is still much work to be done. There will always be challenges, both personal and societal. Through individual gifts, generous bequests, fundraisers, and grants, the Center has been able to expand its services to include more support groups, increased educational opportunities, and more community outreach services. The new millennium is an exciting and important time in the Center’s evolution. The Center hopes for more paid staff, new facilities, drop-in centers, and a whole host of fresh and innovative ways to serve the community. Plans are already in place to revitalize the switchboard, to expand youth programming and coming-out groups, and to strengthen partnerships with organizations like Equality Maryland so that we may speak with one voice in Annapolis about the concerns of our community.
GLCCB is proud to offer a wide range of free and GLCCB PROGRAMS / The low-cost programs, events, and services to the community.
WoMeN’S proGraMS Women of Color, SILhouette YoutH & YouNG aDuLt proGraMS Rainbow Youth Alliance, Mixed Company HeaLtH & WeLLNeSS proGraMS Beginners’ Yoga, HIV & Syphilis Testing traNSGeNDer proGraMS Akanni, Baltimore Trans-Masculine Alliance, Tran*quility reCoverY proGraMS Access to Recovery, Alcoholics Anonymous, AA—Positively Sober CoMMuNItY proGraMS POZitive People, Book Club, LGBT Archive Project
Baltimore Pride The Baltimore Pride celebration is a program of the Gay & Lesbian Community Center of Baltimore, a community-based nonprofit organization founded in 1977, whose mission is to provide support, education, outreach and advocacy for lesbian, gay, bisexual, transgender, queer (LGBTQ) individuals and their allies, through programs, services and resources. Baltimore Pride has celebrated the diversity of our community in Maryland and throughout the Mid-Atlantic for more than 35 years. Attended annually by an estimated 25,000 people, Baltimore Pride is recognized not only as the premier LGBTQ event in Maryland, but also one of the largest festivals in Baltimore City. The Parade and Block Party are held in Mount Vernon, one of the most historic areas of the city and a
center of LGBTQ life in Baltimore. The Festival takes place in a lakeside setting in beautiful Druid Hill Park, which provides a pleasant and casual environment for the festivities of the day. The origins of Baltimore Pride date back to 1975. In the decades since, Baltimore Pride has grown to become Maryland’s largest LGBTQ visibility event, providing an opportunity for the greater Maryland community to experience and learn more about the LGBTQ community through a weekend of wonderful events and exhibitions.
Photos by Anthony Moll and Jay W.
What Pride Means to You! On average, 19,000 individuals attend our Block Party and 5,400 attend our Pride Festival. The average amount spent at each event per person is $42, which equates to $1.024 million in revenue generated for the community and businesses by Baltimore Pride.
As a business owner, we know that you benefit from Baltimore Pride. It is not only a fundraiser for the GLCCB but it is also a marketing tool and revenue generator to the establishments in and around Baltimore. Pride has become a staple for Baltimore’s LGBTQ community
and in the interest of keeping the event as a fundraiser for the GLCCB, a tool for the businesses and community we must partner together. We ask for your sponsorship and commitment in keeping PRIDE one of the best festivals in Baltimore!
GL READERS Gay Life readers are smart and savvy. They choose Gay Life because they want a publication that speaks to them in an engaging and intelligent way. • 75% of Gay Life readers have graduated from college • 42% have received post-graduate studies • 30% readers have a household income of more than $60,000 Statistics from 2010 Gay Life internet readership survey
Gay Life Gay Life, our monthly magazine, is the most effective way to reach the LGBTQ market in Maryland. Since 1979, readers have turned to the pages of Gay Life for their local news, insightful commentary, extensive calendar listings, restaurant reviews, and more.
GAYLIFE Read it. Live it.
Love it.
Gay Life is distributed extensively throughout the Baltimore metropolitan area and Washington, D.C. in addition to being viewable online at BaltimoreGayLife.com. Advertising dollars directly benefit The GLCCB.
Online Advertising
Advertising on BaltimoreGayLife.com is one of the most effective ways to enhance your print campaign. Gay Life makes it easy and affordable to reach an even larger audience of readers. Leaderboard (728x90) and box (200x200) ads are available.
33%
35-50
40%
25-34
READER age
Baltimore LGBT Visitors Guide
The team behind Gay Life, in cooperation with Visit Baltimore, publish the annual Baltimore LGBT Visitors Guide. The directory of accommodations, attractions, nightclubs, restaurants and shopping options is released each April and available yearround throughout the city and mailed to future Baltimore visitors.
89% readers who would support a GL advertiser
THE LESBIAN, GAY, BISEXUAL, TRANSGENDER, AND QUEER (LGBTQ) COMMUNITY AT A GLANCE Size of Market and Buying Power • 6.8% of Americans over the age of 18 (roughly 15 to 16 million people) publicly self identify as lesbian, gay, bisexual or transgender. • The buying power of this segment for 2010 was $743 billion. Source: Packaged Facts/Witeck-Combs Communications 2010
Advertising and Brand Loyalty • 88% of lesbian and gay adults and 70% of heterosexuals are likely to consider a brand that is known to provide equal workplace benefits for all of their employees, including lesbians and gays. • Lesbians and gays also are more likely to ask for a specific brand when ordering alcoholic beverages (60%, compared to 42% of heterosexuals). Source: Witeck-Combs Communications/Harris Interactive, February 2007
Purchasing Behavior • Nearly half (48%) of lesbian and gay adults report they like to keep up with the latest styles and trends (compared to only 38% of heterosexual adults). Source: Witeck-Combs Communications/Harris Interactive, July 2008
• About two-thirds (66%) of all LGBTQ adults reported that they would be very or somewhat likely to remain loyal to a brand they believed to be very friendly and supportive to the lesbian, gay and transgender community — even when less friendly companies may offer lower prices or be more convenient. Source: Witeck-Combs Communications/Harris Interactive, September 2007
DID YOU KNOW?
$1.5 Billion in LGBTQ Buying Power in Maryland $790 Billion in LGBTQ Buying Power Nationally
GOLD
PARTNER
SILVER
PARTNER
BRONZE
PRIDE
PARTNER
PARTNER
$5,000
$2,500
CORPORATE Sponsorship INVESTMENT Sponsorship Amount
$20,000
Category Exclusivity
✓
$10,000
BALTIMORE PRIDE EVENTS AND MATERIALS ✓ ✓ ✓ ✓
✓ ✓ ✓
✓ ✓ ✓
✓ ✓ ✓
Full Page
1/2 Page
1/4 Page
1/8 Page
✓
✓
10 ft. x 20 ft.
10 ft. x 10 ft.
10 ft. x 10 ft.
✓ ✓ ✓ ✓ ✓
✓ ✓ ✓ ✓ ✓
✓ ✓
Acknowledgement in E-mail Blasts
✓ ✓ ✓ ✓ ✓
Tickets to Twilight on the Terrace
10
6
4
2
VIP Tickets to Meet Pride Entertainers
4
2
1
1
Baltimore Pride T-shirts
10
10
10
5
Sponsor Naming Rights to a Stage at Pride Logo Included on Baltimore Pride Banners Logo Included on Baltimore Pride Print Ads Logo Included on Baltimore Pride T-shirts Ad in the June Issue of Gay Life Magazine (The Official Guide to Baltimore Pride) Use of Baltimore Pride Logo Vendor Booth at Baltimore Pride Logo and Link on BaltimorePride.org Baltimore Pride Parade Entry Acknowledgement from Stage Acknowledgement in Press Releases
✓ ✓
INCLUSION IN GLCCB PUBLICATIONS AND MARKETING Web Ad on BaltimoreGayLife.com
9 Months
6 Months
Free Ad in Baltimore LGBT Visitors Guide
Full Page
1/2 Page
1/4 Page
Free Ad in Gay Life Magazine (With Opportunity to Increase Size)
Full Page (6 issues)
1/2 Page (6 issues)
1/4 Page (6 issues)
1/8 Page (3 issues)
Discounted Advertising in Gay Life Magazine (After Initial Free Issues)
30% (6 issues)
20% (6 issues)
20% (6 issues)
20% (3 issues)
Feature Article in Gay Life Magazine
✓
✓
Acknowledgement and Marketing on Facebook and Twitter
✓
✓
Company Messaging on Social Media
✓ ✓ ✓
✓ ✓
✓ ✓
✓
Listing in GLCCB Newsletter Recognition in GLCCB Advertising
Sponsorships may be customizable to meet the needs of your organization and/or business. Contact Kate Hull at (443) 691-5894 or khull@glccb.org to discuss customized opportunities.
SPONSORSHIP APPLICATION Business/Organization Name
Contact Person
Street Address
City, State, ZIP
Telephone
FAX
Website
Description of Business/Organization (as you would like it to appear)
Sponsorship Level
In-Kind Product (if applicable)
Certain sponsor benefits (such as those involving Baltimore Pride and Gay Life) have strict deadlines. Contact The GLCCB for further details if applicable to your partner level. Please make out all sponsorship checks to GLCCB, write your partner level in the memo line, and mail with completed form to GLCCB, 1000 Cathedral St., 3rd Floor, Baltimore, MD 21201. If paying by credit card, fax this completed form to (410) 777-8135 or mail to the address above. Credit Card Number
Name on Card
Expiration Date
V Code
Billing Address (if different from above)
Authorized Signature