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THE RAVENS FLOCK
The Flock makes up 68.7% of Baltimore adults over the age of 18. The Ravens have the 7th highest fan penetration among all NFL clubs. The Ravens Flock is AVID 51% of Ravens fans are avid NFL fans compared to 41% for the average NFL market The Ravens Flock is DIVERSE 25.5% of Ravens fans are African American. This is the highest percentage in the NFL 51.8% of Ravens fans are male, 48.2% are female
The Ravens Flock is YOUNG 45% of Ravens fans are under the age of 44 The Ravens Flock is LOYAL 79% of Ravens fans are loyal to brands that are connected with the team The Ravens Flock is WIDESPREAD 54% of Ravens fans are located outside Baltimore
POWER OF THE BALTIMORE RAVENS Forbes valuation ranking: • 24th most valuable sports team in the world • 14th among NFL teams $2.3 billion team value Super Bowl XLVII Champions (2012) Super Bowl XXXV Champions (2000)
Ravens rankings among NFL’s “Winningest Franchises” since 2000: • 2nd Most Super Bowl Wins (2) • 2nd Most Playoff Wins (15) • 3rd Most Playoff Games (23) • 4th Most Playoff Berths (10) • 4th Most Conference Title Games (4) • 5th most Super Bowl berths (2) • 5th most winning Seasons (11)
Best Postseason Winning Percentage (.652) in NFL History (since AFL/NFL merger in 1970) One of only five teams with at least 6 playoff berths in the past 8 seasons Ravens under the John Harbaugh Era (since 2008): • Most playoff games (15) • Most playoff wins (10) • Most playoff road wins (7) • 2nd AFC title games (3) • 3rd most playoff berths (6)
B A LT I M O R E
BALTIMORE RAVENS
R A V E N S
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RAVENS FANS
NFL RAVENS FAN HEAT MAP
Partners Benefit from Long-Term Relationships with the NFL
Number of Ravens Fans by Market # in each DMA who say Ravens are favorite NFL team
Highest 800,000+ 400,000 200,000 100,000 50,000 10,000 0
Fans recognize longer-tenured sponsors: “[This brand has] been around the NFL for a long time.” “[This advertiser] has been with the NFL since I can remember.” “It has history with the NFL.”
79%
83%
Ravens Fans Are Impacted By Sponsorship
of Ravens Fans FEEL LOYAL to Brands that Sponsor their Home Team
+38%
MORE LIKELY TO HAVE POSITIVE DISPOSITION TOWARDS SPONSORS
BALTIMORE FAN CROSS-OVER The Ravens audience permeates the fan bases of the Orioles, Redskins and University of Maryland athletics. This makes the Ravens a one-stop shop for sports fans in the Baltimore market.
of Ravens Fans LIKELY TO CONSIDER a Sponsor’s Brand for the First Time
Ravens Fans vs. Total Population
+6%
MORE LIKELY TO BUY LOYALLY FROM COMPANIES WHO SPONSOR SPORTS THEY LOVE
Lowest
Source: ESPN Sports Poll, Jan 2013-Dec 2014
89% of Orioles fans are Ravens fans.
+70%
MORE LIKELY TO HAVE HAD GREAT SPORTS EXPERIENCES BECAUSE OF COMPANY SPONSORSHIPS Source: Nielsen Scarborough Baltimore 2016 Release 1
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RAVENS FAN INSIGHTS
RAVENS PRESEASON GAMES
Overview
1
• The Ravens Preseason on WBAL-TV reached 220,623 people 2+ in the Baltimore market. That is 169% higher than all other broadcast networks’ performances combined. FOX, CBS and Redskins on WNUV reached a total of 81,983 P2+. • Ravens Preseason on WBAL-TV averaged a 14.6 HH Rating. 0
500,000
1,000,000
1,500,000
2,000,000
Preseason TV viewers (9%)
Website/App (15%)
Game attendance (19%)
Radio listeners (19%)
W/A/L (68%)
Baltimore Market
2,500,000
• Ravens Preseason reached more homes than regular prime programming on all major networks (i.e., Big Bang Theory, Empire, NCIS, etc). • Ravens Preseason beat political debates and the State of the Union in 2016
Market Penetration
Ravens Preseason game beat the following programs:
Market penetration measures how many adults 18+ in the Baltimore & D.C. markets have watched, attended or listened (WAL) to a Ravens game in the past 12 months.
RAVENS PRESEASON GAMES on WBAL-TV HH RATING 16 14 12 10 8 6 4 2 0
Source: Nielsen Scarborough Baltimore 2016 Release 1
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Ravens Golden Globes Preseason on WBAL-TV
FOX MLB All- Tony Awards Billboard Regular Star Game on CBS Music Awards Season on ABC Thursday Night Football on WJZ BALTIMORE RAVENS
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RAVENS PRODUCTIONS
THE RAVENS ON WBAL-TV
The Baltimore Ravens broadcasting department known as Ravens Productions has won 19 Emmy Awards! Each week during the regular season, Ravens Report, Ravens Wired and Ravens Unscripted air on WBAL-TV in Baltimore. Ravens Productions shows earn an average of a 2 HH rating.
Turn On. Tune In. Team Up with the
Ravens Ravens Wrap Up: WUSA-TV’s Kristen Berset and former Ravens defensive lineman Chris Canty host Ravens Report, the flagship program of the Baltimore Ravens. This magazine-style show features behind-thescenes access to Ravens players and coaches on and off the field. An interview with head coach John Harbaugh, an insider look at the Ravens’ game plan, and features with your favorite Ravens players are among the program’s staples.
SATURDAY 7:00 PM
Ravens Wrap Up airs after the 11pm news on WBAL-TV every Sunday during the regular season (September – December). Wrap Up premiered on 9/11 with a historic HH rating of 4.52, reaching 49,768 households, the highest premiere in over 3 years! Entitlement, billboards and features may be available.
See the plays, hear the sideline conversations and feel the hits on Ravens Wired, the only behind-the-scenes show featuring a Ravens player wired for sound during each week’s game. Go behind the Ravens’ bench for in-game adjustments and inside the locker room for head coach John Harbaugh’s post-game speech. Ravens Wired is hosted by WBAL’s Keith Mills.
SATURDAY 7:30 PM
CBS Sports’ Evan Washburn and a panel of Ravens insiders tackle the latest headlines and hottest topics on Ravens Unscripted. Each week’s show features Ravens beat writers as well as prominent sports media and front office staff. Ravens fans can weigh in using social media by visiting the Ravens Unscripted Poll Center to vote in weekly polls. Results are revealed on the show.
AFTER SATURDAY NIGHT LIVE
BROUGHT TO YOU BY
RAVENS PRODUCTIONS
Ravens Kickoff Special:
The Ravens Countdown to Kickoff Special is a live TV special the Friday during kickoff week at 7:30pm on WBAL-TV in Baltimore. On Friday, September 9, 2016, the TV Special delivered a 1.91 HH rating. This was the #1 program for A25-54 in that time period. Entitlement, billboards and features may be available.
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TV PACKAGES PACKAGE A $75K (net) Package includes: • One (1) :30 unit in one (1) Ravens Productions Show for 16 weeks of the Ravens regular season (Ravens Report, Ravens Wired or Ravens Unscripted). Entitlements & features may be available at an additional cost. • Three (3) :30 units in each Baltimore Ravens locally televised Preseason game for a total of twelve (12) :30 units*. Entitlements & features may be available at an additional cost.
RADIO IS A POWERFUL MEDIUM Nielsen: Small And Medium Markets Are Vibrant Radio Marketplaces According to Nielsen, radio’s reach is unprecedented. 245 million Americans aged 12 years old and older tuned in to radio during an average week across more than 250 markets. However, while the bigger markets often grab the headlines, small and medium markets are still viable and vibrant ways to reach consumers. • 65 million Americans (12+) are using radio every week in AMERICA’s small and medium cities. That’s over a quarter of all listeners nationwide reached in those markets! • More than 86% of consumers tune in during the week and spend more than 15 hours of their media time with radio.
• One (1) 8”x10” color ad in the 2017 Ravens Yearbook. The yearbook is distributed to all PSL holders, suite holders and team partners prior to the start of training camp and is available at retail locations. Artwork is due in early June.
Small and medium market radio listeners are evenly split when it comes to gender. Radio also reaches across the generations. The listeners are reached in these markets each week:
• One “A” package hospitality item from page 16.
• 86.5% of Millennials (12-34)
P18-24
86.4 P12+
87.9
88.5
91.0
87.5
WOMEN
PACKAGE C $25K (net) Package includes:
77.2
82.8
P12-17
MEN
79.9
80.1
86.9
• One “B” package hospitality item from page 16.
88.5
SP12+
89.9
• One (1) 8”x10” color ad in the 2017 Ravens Yearbook. The yearbook is distributed to all PSL holders, suite holders and team partners prior to the start of training camp and is available at retail locations. Artwork is due in early June.
90.5
• Two (2) :30 unit in each Baltimore Ravens locally televised Preseason game for a total of eight (8) :30 units*.
MEDIUM & SMALL MARKET RADIO REACHES NEARLY 90% OF KEY BUYING DEMOS Weekly cume rating in medium and small markets among listeners 12+ (M-SU 6AM-MID)
88.8
• One (1) :30 unit in one (1) Ravens Productions Show for 16 weeks of the Ravens regular season (Ravens Report, Ravens Wired or Ravens Unscripted).
• 89.9% of Gen Xers (35-49)
91.0
PACKAGE B $60K (net) Package includes:
• 86.8% of Boomers (aged 50-74)
• One (1) :30 units in each Baltimore Ravens locally televised Preseason game for a total of four (4) :30 units*. • One “C” package hospitality item from page 16. *should a Ravens preseason game be aired nationally, spots for those games will be moved into other preseason games P25-34
P35-44
P45-54
P55-64
P65+
Source: Nielsen 10 BALTIMORE RAVENS
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RADIO
RADIO
The Ravens Radio Affiliate Network consists of 24 stations, stretching from Williamsport, PA to the beaches of Virginia. TOWN
STATION FREQUENCY
Baltimore, MD
WIYY-FM (98 Rock)
97.9 FM
Baltimore, MD
WBAL-AM
1090 AM
Annapolis, MD
WNAV-AM
1430 AM
Listenership
Cumberland, MD
WCBC-FM
107.1 FM
Cambridge, MD
WCEM-FM
106.3 FM
Cambridge, MD
WCEM-AM
1240 AM
Frederick, MD
WFMD-AM
930 AM
Hagerstown, MD
WARK-AM
1490 AM
• Huge reach! Over 450,000 adults are listeners to the • 37% of Ravens RADIO listeners have an annual household Ravens’ Radio Network radio weekly broadcasts on the income of $100K, 59% have household incomes over flagship stations alone. $75,000. • If you run 8 commercials during a Ravens Gameday on • Ravens RADIO listeners are 62% more likely than the market average to be college graduates. WIYY-FM, no other station can reach that same audience.
Hagerstown, MD
WARK-FM
98.9 FM
Jersey Shore, PA
WEJS-AM
1600 AM
Newark, DE
WWTX-AM
1290 AM
Ocean City, MD
WGMD-FM
92.7 FM
Pocomoke City, MD WGOP-AM
540 AM
Pocomoke City, MD WBEY-AM
97.9 FM
Portsmouth, VA
WHKT-AM
1650 AM
Richmond, VA
WNTW-AM
820 AM
Salisbury, MD
WTGM-AM
960 AM
Thurmont, MD
WTHU-AM
1450 AM
York, PA
WSBA-AM
910 AM
Washington DC
WBIG-FM
100.3 FM
Westminster, MD
WTTR-AM
1470 AM
Williamsport, PA
WYLC-AM (ESPN Radio)
1050 AM
Williamsport, PA
WYLC-AM
92.7 FM
Williamsport, PA
WYLC-FM (ESPN Radio)
104.1 FM
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• Ravens fans enjoy a local broadcast on two of the most long-term, influential radio stations in Baltimore with different pre and post game shows and local announcers. • Fans turn to 98 Rock and WBAL 1090 AM for local traffic, weather, locker room clips, alumni players, press conferences, and breaking news.
Demographics
GAMEDAY RADIO LISTENERS = OVER 450,000 WEEKLY
• Ravens in-game advertisers air on all 24 affiliate radio stations throughout the mid-Atlantic from Williamsport, PA to Richmond, VA from 30 minutes pregame through the Locker Room Show. • 98 Rock ratings are now at historic levels with huge growth year to year: 98 Rock dominates male listenership in Baltimore (consistently ranked #1 in Men 18-34 and Men 25-54), but also have a sizeable female audience: nearly 40% of 98 Rock’s weekly listeners are women. • For the fall quarter of 2015, WBAL reinforced its position as the #1 station for news and talk content in Baltimore. WBAL audience consumption was strong. (Persons 35-64 the AQH persons increased 12.3% year-to-year.) Daily time spent listening increased 15% year-to-year. • WBAL-AM was the winner of the 2016 Best Large Market Station Marconi Award.
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“RAVENS 365” RADIO
RADIO PACKAGES PACKAGE A - $75K (net) Package includes: Pre and Regular Season DESCRIPTION
Year-Round Radio Ravens Insider Report
WBAL Newsradio 1090 produces and broadcasts a one hour show on Wednesdays from 7-8pm during the “off season” featuring the latest team news, interviews, and updates. Ravens Insider Report is hosted by Brett Hollander along with Qadry Ismail. The show runs from January through Training Camp covering the NFL Combine, NFL Draft, Mini Camps, and Training Camp.
# SPOTS/WEEK (TOTAL)
1 (20 Total) 1 (20 Total) 2 (40 Total) 2 (40 Total) 1 (20 Total) 3 (48 Total) 10 (188 Total)
• One (1) 8”x10” color ad in the 2017 Ravens Yearbook. The yearbook is distributed to all PSL holders, suite holders and team partners prior to the start of training camp and is available at retail locations. Artwork is due in early June. • One “A” package hospitality item from page 16. • Features and show entitlements may be available at an additional cost.
PACKAGE B - $50K (net) Package includes: Regular Season
In-Season Radio
DESCRIPTION
Ravens Gameday Schedule • • • • • • • •
SPOT
WIYY-FM Ravens Pregame programming (7a-12:30p) :30 WBAL-AM Ravens Pregame programming (10a-12:30p) :30 WBAL-AM In-Game (network) :30 WIYY-FM In-Game (network) :30 WIYY-FM or WBAL-AM Post Game Show (4:30-7pm) :30 Weekday Sports Programming (September-December) :30 Totals
Countdown to Gameday on WIYY- FM (7–10 am) Ravens Gameday pregame show on WIYY-FM (10am–12:30 pm) Ravens Insider Report pregame show on WBAL 1090AM (10am–12:30pm) Countdown to Kickoff pregame show on the Ravens Gameday Network of affiliate stations (12:30–1pm) Game Coverage on Ravens Gameday Network of affiliate stations (1–4 pm) Locker Room post game show on Ravens Gameday Network of affiliate stations (4-4:30pm) Gameday Post Show on WIYY-FM (4:30–7pm) Ravens Last Call on WIYY-FM (4:30–7pm)
Ravens Weekday Schedule
SPOT
WIYY-FM Ravens Pregame programming (7a-12:30p) :30 WBAL-AM Ravens Pregame programming (10a-12:30p) :30 WBAL-AM In-Game (network) :30 WIYY-FM In-Game (network) :30 WIYY-FM Post Game Show (4:30-7pm) :30 WBAL-AM Post Game Show (4:30-7pm) :30 Weekday Sports Programming (September-December) :30 Totals
# SPOTS/WEEK (TOTAL)
1 (16 Total) 1 (16 Total) 1 (16 Total) 1 (16 Total) 1 (16 Total) 1 (16 Total) 2 (32 Total) 8 (128 Total)
• One (1) 8”x10” color ad in the 2017 Ravens Yearbook. The yearbook is distributed to all PSL holders, suite holders and team partners prior to the start of training camp and is available at retail locations. Artwork is due in early June. • One “B” package hospitality item from page 16.
• Ravens 365 is M-F sports programming from 7-10pm on WBAL-AM and WIYY-FM
PACKAGE C - $25K (net) Package includes: Pre and Regular Season Ravens game day season averages (1-5pm) Average Daily Cume 40.925 Share 21.5 AQH Persons 20.475 AQH Rating 1.9
DESCRIPTION
SPOT
WIYY-FM OR WBAL-AM Pregame programming (7a-12:30p) :30 WIYY-FM Ravens Post Game Show (4:30-7p) :30 WBAL-AM Ravens Post Game Show (4:30-7p) :30 Weekday Sports Programming (September-December) :30 Totals
# SPOTS/WEEK (TOTAL)
1 (20 Total) 1 (20 Total) 1 (20 Total) 1 (16 Total) 4 (76 Total)
• One “C” package hospitality item from page 16.
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HOSPITALITY
DIGITAL PACKAGES
PACKAGE A includes one (1) of the following for you and a guest:
The Ravens Digital Universe
You and a guest will be hosted by the Ravens on an exclusive trip including round-trip transportation, dinner, hotel accommodations, and event tickets to one of the following locations:
• A Ravens Road Game during the 2017 season (game determined upon schedule release)
Mobile Site
Page Views in 2016
Page Views in 2016
40 million+
• NFL Pro Bowl on January 28, 2018 in Orlando, FL • 82nd Annual NFL Draft April 27 – 28, 2017 in Philadelphia, PA
BaltimoreRavens.com
iPad App
Mobile App
Downloads
Downloads
million+ 675,000+ 130 Page Views in 2016
20,000+ Instagram
PACKAGE B includes one (1) of the following for you and a guest: • Meet & Greet event with a Raven (date and player determined by Ravens) • Baltimore Ravens Home Game VIP Experience including game tickets, pregame all inclusive hospitality tent, parking pass, pregame sideline visit and a framed photo of you and your guest on the sideline.
PACKAGE C includes four (4) tickets to one (1) of the following exclusive Ravens events: • Ravens Draft Party at M&T Bank Stadium in April • VIP Day at Ravens Training Camp in July • Ravenstown Saturday Night in the fall • A Purple Evening on a Monday night in October (ladies event)
30 million+
700,000+
Ravens Call/ Ravens Call Daily
Promotional Offers Database
Subscribers
Members
50,000+
Followers
@Ravens
Likes
Followers
2,350,000+
21,000+
915,000+
@RavensPromos
18,000+ Followers
Snapchat
Youtube
Followers
Followers
30,000+
20,000+
Annual Mobile - $20K Net • 1,100,000 640x100 Static impressions (mobile app & mobile site) • 150,000 full-screen mobile impressions (mobile app)
Monthly Mobile - $5K Net • 200,000 640x100 Static impressions (mobile app & mobile site)
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MEET THE RAVENS CORPORATE SALES TEAM
KEVIN ROCHLITZ
Sr. VP of Corporate Sales & Business Development
CINDY BROWNING
Media & Client Services Manager
THERESA ABATO
Vice President of Suite Sales & Service
TREY BENNETT
Corporate Sales Account Executive
AARON CLINE
Director of Sales
DAN CONDON
Corporate Sales Account Executive
KEENAN HARRELL Client Services Coordinator
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KATE KASABULA Director of Client Services
ABBY KRUGER
Corporate Sales Account Executive
HAYWARD SAWERS Suite Services Coordinator
KEITH WELDON
Director of Sales
CHRIS WACK
Corporate Sales Account Executive
LINDSAY SMITH Client Services Coordinator
JOSH HARTMAN
Senior Manager of Suite Sales & Services
MATTIE WOOD
Client Services Manager