Table of content
Since 1925, Bang & Olufsen has been on a journey of discovery. Transporting audio and home entertainment to another level. In partnership with Genesis we bring this experience now to the Genesis Showcase.
A new arrival to the Genesis Showcase
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Bringing our partnership to life in retail
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Ready to press play? Order now
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Product overview
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A new arrival to the Genesis Showcase
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Bang & Olufsen is pleased to have our audio-visual products included in the GMA Genesis Retail Design Program. With all Genesis Showcases soon to feature Bang & Olufsen products your dealership transforms into an even more inviting, welcoming experience for your guests.
Our audio-visual products will add a sense of luxury and an audio experience characterized by fidelity and clarity. Our stunning designs will have your guests wanting more, making their final choice an easy one; a high-trim Genesis equipped with a Bang & Olufsen Sound System. Over to you.
But before you rush to page 30 to see how and when we can install our products for you, join us on our journey through your Genesis Showcase and discover Bang & Olufsen for yourself. Together, we’ll find the right selection of Bang & Olufsen products for your dealership.
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Welcome to Bang & Olufsen
We are delighted to be the official audio partner of Genesis and now extend our partnership also to the Genesis Showcase experience. With our audio-visual products, we create enduring magical moments through the unique combination of beautiful sound, timeless design, and unrivalled craftsmanship. We want to help elevate the customer experience and bring those magical moments to more customers. From the moment they walk through your dealership doors to the immersive in-car listening experience of pure luxury on their drive home. KRISTIAN TEÄR CEO, Bang & Olufsen 4
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The original audio pioneers
At Bang & Olufsen we create iconic audio and home entertainment products to the highest standards of sound, craft and design. From the very beginning we have not just predicted, but also shaped home design trends. Our century of firsts includes reinventing the turntable and introducing touchsensitive controls that defined the look of an era. Today, that entrepreneurial spirit of innovation lives on in everything we do. It’s what drives us: to change how we all hear, see and feel the world. We reimagine the concept of a loudspeaker and deliver mindblowing high fidelity sound without compromise, our renowned Tonmeister ensures it. Bang & Olufsen products are made not just to sound great but to look and feel great too. So if a Bang & Olufsen product looks like aluminium, that’s because it is aluminium – machined right here in Denmark. If it looks like leather, it is leather – handpicked and of the highest quality. And if it looks like wood, it is wood – natural and tactile. All our materials are chosen for their beauty, functionality, longevity and comfort. 7
At home with Bang & Olufsen
Renowned globally for our high-end audio performance and premium home entertainment. Our trusted heritage and brand character lives on in everything we do. 8
POWERFUL SOUND All products are created to deliver the most seamless and powerful sound experience no matter the circumstances – natural, authentic and as the artist intended, regardless of size or shape.
TIMELESS DESIGN Design starts by seeking true innovation to make each product better. Innovation is the inspiration that drives form and expression and the end-result is design that is performance-driven and magical.
UNRIVALLED CRAFT Only materials of the highest quality are used in Bang & Olufsen products. From pearl-blasted aluminium, authentic leather, Scandinavian wood and the fabrics that cover the products, our company commits to craftsmanship. 9
Bringing our partnership to life in retail In 2005, we pioneered branded in-car audio. Now, we’re helping reimagine what a car can be. Not just a way from A-B, but an experience in itself. In the Genesis vehicles we bring together the latest technology and the greatest in audio engineering, to create sound systems and digital experiences that amplify the uniqueness of each Genesis. With every speaker we tune, and every interface we craft, we put a century of expertise on the road. 10
BANG & OLUFSEN IN GENESIS The Bang & Olufsen Sound System in Genesis has been tested and verified to meet the stringent standards of Hi-Res Audio certification. The result? Enjoy each instrument of the orchestra as if you were on stage. Transform the interior of your Genesis to match the acoustics of your favourite live music venue. Find yourself transported to an iconic symphony hall or legendary open-air stadium with our Virtual Venues Live feature.
Our premium anodized aluminium grill covers, custom designed for Genesis ensure optimum performance for each loudspeaker while adding a subtle, sophisticated statement in the vehicle’s interior. Hear rich, full notes from your music as you enjoy an incredibly smooth and luxurious ride. Bang & Olufsen Sound Systems will be found in all Genesis models in the coming years, making Bang & Olufsen the exclusive audio partner for Genesis. 11
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Bang & Olufsen in your Genesis Showcase
Bang & Olufsen audio and visual products in Genesis dealerships offer a 360 degree brand experience and the perfect reference point for the audio experiences to be expected in Genesis vehicles equipped with our Sound Systems. To easily ensure every Genesis Showcase is compliant to the GMA Genesis Retail Design Program we have developed three levels of product integrations that cater to budget and product preferences. Choose from a “Great”, ”Better” or “Best” product mix, to equip your gallery, brand cube, lounge area, meeting rooms, zen garden, bathrooms and more. 14
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Our Great, Better and Best product selections are on standby
GREAT
This selection offers the high-end audiovisual experience expected from Bang & Olufsen products with elegant designs that set the stage for an elevated retail experience. It’s an ideal choice if you are looking to provide a remarkable auditory experience for your guests while adding a touch of luxurious elegance to your Showcase.
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BETTER
Upgrade your audiovisual experience with products designed for a richer, more immersive sound experience. Featuring some of Bang & Olufsen’s most iconic designs such as the Beosound A9, this selection ensures your customers revel in audio and visuals with unmatched clarity and depth.
BEST
Indulge in a heightened product experience with our top-tier product selection. Powerful sound delivered by Beolab 50 meets the incredible clarity of the Beovision Harmony. This selection defines audio brilliance. Delivering an unrivalled listening experience, while making a bold and artistic statement with Bang & Olufsen’s most extravagant aesthetics. This selection creates an environment of pure luxury and will leave a lasting impression with your customers.
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Gallery
GREAT AND BETTER
Ambient music with cinematic scale. The Genesis door chime delivered by our Celestial in-ceiling speaker welcomes customers into the dealership where slim but powerful Beolab 28 loudspeakers deliver studio grade ambience to your gallery. All controlled by the Beoremote Halo with room presets configured at the touch of a screen. – Celestial ceiling speaker in entrance foyer – Beolab 28 tower speakers mounted on vertical columns – Beoremote Halo for portable control of the gallery audio experience
BEST
Adding Beolab 50 to the gallery creates extraordinary musical and cinematic soundscapes with graceful aesthetics and meticulous craftsmanship using finest oak, aluminium and fabric. This selection is all about power and precision. – Celestial ceiling speaker in entrance foyer – Beolab 50 loudspeakers placed in front of selected vertical columns – Beoremote Halo for portable control of the gallery audio experience
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Brand cube
GREAT AND BETTER
Create an ambiance of cinematic scale for your brand cube with the Beosound Theatre. The stunning soundbar will elevate the configuration experience with its powerful sound and elegant design. Easily controlled with just a touch on the Beoremote Halo. – Beosound Theatre on floor stand – Beoremote Halo as control device
BEST
Create a captivating setting for the vehicle configuration experience with our truly luxurious Beovision Harmony. Open your conversation as the screen and speakers magically glide into place, leaving your customers in awe even before discovering the suite of options available for their Genesis. – Beovision Harmony on floor stand – Beoremote Halo as control device
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Lounge area GREAT
Elevate your customer’s waiting experience with crisp visuals and the luxurious details of our Beosound Theatre. Complete the lounge experience with our award-winning Beosound Balance with its striking yet soft aesthetics and 360 degree sound distribution. All controlled by the iconic Beoremote One. – Beosound Balance placed on furniture – Beosound Theatre wall mounted in cabinet – Beoremote One as control device
BETTER
Add Bang & Olufsen’s iconic A9 for a striking aesthetic met with crisp, room-filling sound. Our iconic wireless Beosound A9 is more than a speaker – it’s a piece of art. – Beoplay A9 floorstanding – Beosound Theatre wall mounted in cabinet – Beoremote One as control device
BEST
Creating a true cinematic sound experience this selection replaces Beosound A9 with two floorstanding Beolab 28, extending the luxurious sound experience from the gallery into the lounge. Powered by Beosound Theatre, your lounge is equipped with a truly cinematic setup to elevate day-today experiences, and bespoke viewing events you choose to host in your showcase.
– Beolab 28 placed at corners of customer lounge area – Beosound Theatre wall mounted in cabinet – Beoremote Halo as control device
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Meeting rooms GREAT
Ambient music sets the scene for engaging and positive customer experiences. With a slim profile yet dynamic sound, the Beosound Emerge gives a touch of curated functional elegance to meeting rooms. As a Cradle to Cradle Certified® Bronze* product it is our promise of designing futureproof, long lasting products. – Beosound Emerge
BETTER
Enjoy balanced and crystal clear sound with the Beosound Level. The iconic timber lamella make this speaker a elegant piece of furniture which elevates the ambience of your meeting room. Also Cradle to Cradle Certified® at the Bronze level* you can easily upgrade it as technology evolves. – Beosound Level
BEST
Replacing regular screens with Bang & Olufsen’s Beosound Theatre continues the elevated brand experience from the gallery to meeting rooms, reiterating the in-vehicle branded audio experience. – Beosound Theatre with Beoremote One
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*Cradle to Cradle Certified® Product Standard is the world’s most advanced standard for safe, circular and responsible materials and products.
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Zen garden
BEOSOUND SHAPE Part modular speaker system, part work of art. Beosound Shape gives a whole new look to your music experience. Selected to live on the wall of the zen garden, our Genesis bespoke Beosound Shape design pays homage to the Genesis G90’s bold and powerful G-Matrix front grille. Finished in an understated black fabric, this sculptural wall piece delivers ambient music to create a multisensory environment of tranquil luxury.
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GREAT
Beosound Shape 8 elements
BETTER
Beosound Shape 13 elements
BEST
Beosound Shape 22 elements
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Bathrooms
Immersive background music adds ambience to your bathrooms and extends the elevated branded audio experience of your showcase. Beautifully crafted aluminium grilles reiterate the subliminal connection to vehicles equipped with Bang & Olufsen Sound Systems. – Celestial ceiling speaker
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Ready to press play? Order now
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Our order process
Our Bang & Olufsen field sales team will initiate contact with all Genesis Dealers. If you would like to engage directly, please contact Bang & Olufsen using the dedicated email: genesis_dealer@bang-olufsen.dk or scan the QR code.
1. GMA INTRODUCTION
2. BANG & OLUFSEN/DEALER CONTACT
– GMA introduces Bang & Olufsen product program to Genesis Dealer.
Genesis dealer and Bang & Olufsen have initial online consultation to determine:
– Bang & Olufsen follows up introduction to coordinate introduction call
– Showroom type
– Please also feel free to contact Bang & Olufsen via genesis_dealer@bang-olufsen.dk
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– Construction status – Power and connectivity requirements – Desired product mix (Great, Better, Best)
3. AV CONSULTATION
4. PROJECT PLAN CREATED
5. PROJECT KICK-OFF
Genesis dealer and Bang & Olufsen field service team align on installation, product selection and opening date.
Confirmation of project timeline and agreement on invoicing.
Project commences according to agreed timeline and payment terms.
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Our commitment to your business
A partnership with Bang & Olufsen extends far beyond the product selection and installation. Our team of professionals will provide support every step of the way. 34
PLANNING
AFTER SALES SERVICE
Our highly skilled field service team and engineers will help define your project’s specific requirements and provide the best solution, including technical integration and connectivity advice regarding wiring and fittings.
Bang & Olufsen offers specific and individual service packages, matching the precise needs of your business, ensuring consistent performance, security updates, and prolonging the lifespan of your Bang & Olufsen products.
INSTALLATION
CUSTOMER CARE
At Bang & Olufsen, we work with a global network of carefully selected AV professionals. Installation will be arranged to suit your construction or refurbishment schedule and is carried out efficiently by our professional installation teams.
The Bang & Olufsen customer care team will provide technical and system support whenever you need it.
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Product overview
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An even more immersive Showcase? Sounds great
Spine-tingling sound at the touch of a button. High fidelity audio brought to you by Bang & Olufsen. From statement speakers to subtle options, we offer speakers to suit your needs. Music to your eyes, ears, to all. Choose speakers that fit into your style, whether you prefer a minimalist Showcase or a maximalist one. 41
Speakers
Beosound Balance An award-winner for a reason. Beosound Balance’s minimal design contrasts its stop-in-your-tracks sound, which plays out in 360-degrees to keep you in the moment from anywhere. The materials? As rich and textured as your favourite song. This is minimalism that maximises listening pleasure.
Beosound Emerge Elegant and ultra-slim, it fits in anywhere – from a bookshelf in the bedroom to a tight corner in the kitchen. And despite its size, it reaches you everywhere in the room with full-range, ultra-wide sound. Beosound Emerge takes your music to places never imagined before.
Beolab 50 Extraordinary musical and cinematic soundscapes, brought to you by audiophile-grade acoustics that unearth new levels of detail. Finished with the finest oak, aluminium and fabric, Beolab 50 is all about power and precision.
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Beosound Level Smart enough to play anywhere. Portable enough to go everywhere. Lay it flat, on its side or hang it on the wall – it adapts to keep your music beautifully balanced and crystal clear. And with streaming built in, it’s always ready to play. Beosound Level puts the moment in your hands.
Beosound A9 From afar, it’s a minimal masterpiece. Up close, the craft shines. But no matter where you stand you’ll experience crisp, room-filling sound. And just like your favourite furniture, you can customise the details to make it sing in your space. Our latest generation of Beosound A9 is more than a speaker – it’s a piece of art.
Beolab 28 Slim shape with cinematic scale? This is Beolab 28. Place them anywhere, stream anything and enjoy bass-rich sound that adapts to your space. All topped off with a magic touch: walnut lamellas that gracefully glide into place.
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Hear. See. Feel. Experience the difference
An audio-visual experience on another level. Hit play and soak in more fidelity and beauty than ever. Sound meets vision. Like never before. The best seat in your Showcase? Reserved for your customer, of course. 44
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Televisions
Beosound Theatre A cinematic masterpiece years in the making, made for years to come. Beosound Theatre delivers all the immersion of a multi-speaker setup, but from one sleek soundbar that any TV can be slotted into. It’s a sound and vision experience unheard of. Until now. Hear sounds above, below and to the sides of your screen. With dynamic bass you can feel and no clutter to handle. Designed to be updated instead of replaced, Beosound Theatre is made to stay with you for a lifetime.
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Beovision Harmony Vivid high-res visuals. Soaring stereo soundscapes. Plus a touch of magic: watch the screen and speakers magically glide into place. Beovision Harmony makes every movie moment unforgettable – before you’ve even pressed play. Connect with Beolab speakers for a fully immersive sound show.
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