GABV Branding

In the past two years, the GABV comms team, supported by the marketing and communications Community of Practice led by our members around the world, were busy developing a new GABV brand. The strategy cycle 2015-2020 highlighted the importance of more visibility in all aspects of our work. As a first step in achieving this, the branding had to be redesigned to better fit with the maturity and the mission of the organisation. As part of this project, we developed a co-branding strategy to help our members communicate their commitment to the movement more effectively.

The GABV brand has been updated to look more professional, have a bit more serious note but still not seem too financial. We strived to remain accessible and identifiable by the people we serve. The new brand uses the same colour palette which helps to build on our already recognised brand.

It is more than a logo

The GABV has been striving to push further and be truly recognised as a network of changemakers. We are building a movement, and for that, we need to enable our members to communicate with one voice the mission of the GABV.

The GABV co-brand is a ‘quality stamp’ for members. It demonstrates their commitment to the Principles of Values-based Banking, and GABV’s stamp of that commitment. We developed the cobrand, in collaboration with the members, so that it could be flexibly adapted and easily applied to communication and marketing materials. The GABV co-brand aims to enhance and compliment members own brands. The usage guidelines and strategy document developed are designed to help members adopt the co-brand consistently and in a way that aligns with GABV’s branding guidelines.

Learn more about new brand and co-brand here: www.gabv.org/brand www.gabv.org/cobrand

New GABV logo

New co-branding logo