3 minute read
Building a World Without Cancer: HEAT.HELP.CURE
HEAT.HELP. CURE.
BUILDING A WORLD WITHOUT CANCER:
Three leading South Florida organizations – the Miami HEAT, Baptist Health’s Miami Cancer Institute and Entercom, the #1 creator of live, original, local radio content in the U.S. – have formed a unique philanthropic partnership in the fight against cancer: HEAT.HELP.CURE., representing “Join the HEAT. You can help. Find a cure.”
The new initiative – whose signature event was the firstever HEAT.HELP.CURE. Radiothon was held Wednesday, November 7, 2018 from 6 a.m.-7 p.m. It brought together the power of the Miami HEAT, the reach of Entercom’s radio stations – 101.5 LITE FM (WLYF), Power 96 (WPOWFM), 102.7 The Beach (WMXJ-FM), 104.3 The Shark (WSFS-FM) and 790 The Ticket (WAXY-AM), and the South Florida community—all for one purpose: To build a world without cancer. Jackie Simmons, Miami Cancer Institute patient and sixtime cancer survivor, understands the importance of philanthropy in the fight against cancer. While under the care of Grace Wang, M.D., an oncologist at Miami Cancer Institute, Jackie fought hard to get to where she is today and attributes much of that to the encouragement she always received from Dr. Wang and the hope they both shared in knowing that funds supporting research will oneday lead to a cure.
Jackie and Dr. Wang participated in the HEAT.HELP. CURE. Radiothon and shared their extraordinary story, which spans nearly 20 years. When asked why someone should feel the need and the want to donate through the Radiothon, Jackie shared “We are survivors. Some of
us don’t make it, but the ones who are here now are survivors and need to contribute. People who have had cancer need to donate and give back. The only way we are going to find a cure for this, and I have 13 grandchildren and six children of my own,
so those children need a chance, those kids of ours need a chance and unless we get the cure through donations and fundraising efforts, we will never find the cure.”
“Every day, cancer researchers and physicians at Miami Cancer Institute work tirelessly to build a
world without cancer,” said Miami Cancer Institute’s Founding CEO and Executive Medical Director Michael Zinner, M.D. “Our community can make a genuine
impact through this new partnership.”
“This is a cause that all of us at the Miami HEAT are passionate about,” said Vice President and Executive Director, Miami HEAT Charitable fund, Steve Stowe.
“So many of our lives have been touched in some way by cancer. And by sharing stories of the compassionate care and clinical excellence provided to those in our community by the teams at Miami Cancer Institute, we bring hope to others.”
While the Radiothon broadcasted live from Xfinity Plaza at AmericanAirlinesArena, others took to the streets in the first “Dribble Drive Against Cancer,” an event where one dribbles a basketball on a 13-mile trek from Miami Cancer Institute to the Arena. Proceeds raised through the HEAT.HELP.CURE. initiative will support groundbreaking cancer research and care at Miami Cancer Institute, which opened in January 2017. The next-generation cancer treatment destination provides unparalleled expertise in the prevention, treatment and survivorship of individual cancers and access to the world’s latest cancer discoveries, most effective treatments and outcomes—all right here in South Florida.
The HEAT. HELP. CURE. Radiothon is a testament of how passionate and dedicated our community is. Together we
