B A R A RC H I T E C T S
Mr. Mike Sheller, VP of Technical Design Westfield 11601 Wilshire Boulevard Los Angeles, CA 90025
Ms. Betty Duffy, NW Regional VP of Design Westfield 101 Fourth Street San Francisco, CA 94103
December 17, 2010
RE: BAR Architects Graphic Design Capabilities Dear Mike and Betty, We wanted to follow up on your interest in our wayfinding and BAR’s graphic identity capabilities. We are fortunate to have several staff members with passion, talent and experience in designing environmental graphics that can provide the crowning touch to a project. We would be thrilled to assist in the continued development of your Westfield portfolio and have enclosed a few selected graphic projects which demonstrate our firm’s experience in environmental graphics, retail design, branding and attention to detail. Selected project examples that follow include: • 49 Geary Street, San Francisco, Storefront Revitalization Studies • American Eagle Outfitters, Times Square, Wayfinding and Category Study • DSW Shoe Warehouse, 34th Street, NY and various locations, Wayfinding and Category Signage • Saint Mary’s College, Oliver Hall Servery Signage • TRC Ranch, Alberta, Canada, Entry Signage Studies • Santana Row, San Jose, CA Parking Pylons and Garage Entry Signs Thank you for taking the time to review our information. We anticipate these examples also provide additional insight into BAR’s capabilities, the breadth of our practice and the depth of our commitment to a coherent and cohesive end product. Retail design has been my passion over the past 20 years and the pace and ongoing associated challenges keep me energized and engaged. Please let us know if I can answer any questions or provide any additional information. We can also provide a hard copy of these materials if desired. Please feel free to contact me directly at 415.293.7159 or dschwing@bararch.com at your convenience. Best wishes for a happy holiday and New Year. BARARCHITECTS
David Lewis Schwing Senior Associate
49 Geary Street San Francisco, CA B A R A RC H I T E C T S
Utilized Photoshop to quickly explore a range of graphic elements, materials, color, and detail to assess the impact of various signage and graphics on anticipated storefront revitalization in attracting the public’s attention.
C OP YRI G HT
C
2010 2010 2010 2010 B A R A R C H I T E C T S
C OP YRI G HT
C
2010 2010 2010 2010 B A R A R C H I T E C T S
C OP YRI G HT
C
C OP YRI G HT
2010 2010 2010 2010 B A R A R C H I T E C T S
C
2010 2010 2010 2010 B A R A R C H I T E C T S
SAN FRANCISCO, CA
49 GEARY
SAN FRANCISCO, CA
49 GEARY B R A RCA C H I T E CBTASR A R C H I T E C T S SANA FRANCISCO,
543 Howard Street, San Francisco, CA 94105, T. 415 293 5700, F.543 415Howard 293 5701Street, San Francisco, CA 94105, T. 415 293 5700, F. 415 293 5701
Z:\09075 49 GEARY\6 DRAWINGS\6.40 CAD-CURRENT\1-SITE\DRAWING.DWG - Tue, Jan 19 2010 @ 9:09am - BWAKELIN
49 GEARY
Z:\09075 49 GEARY\6 DRAWINGS\6.40 CAD-CURRENT\1-SITE\DRAWING.DWG - Tue, Jan 19 2010 @ 9:09am - BWAKELIN
Z:\09075 49 Z:\09075 GEARY\6 49DRAWINGS\6.40 GEARY\6 DRAWINGS\6.40 CAD-CURRENT\1-SITE\DRAWING.DWG CAD-CURRENT\1-SITE\DRAWING.DWG - Tue, Jan- 19 Tue, 2010 Jan @ 19 9:09am 2010 @- 9:09am BWAKELIN - BWAKELIN
Rolling translucent shades can conceal unfinished tenant spaces
Large scale graphic can attract attention from Grant Street with tongue-in-cheek message
49 GEARY
SCHEME #
OPTION A.1
SAN FRANCISCO, CA
DATE: BAR A 01.20.10 R C H I T DRAWN E C TBY:SDATE: 01.20.10
543 Howard PROJECT Street, San Francisco, CA 94105, T. 415 293 5700, F. 415 293 5701 NO. 09075 CHECKED BY: PROJECT
NO. SCALE: 09075
DRAWN BY: CHECKED BY:
SCHEME #
DATE:
SCALE: PROJEC
2010 2010 2010 2010 B A R A R C H I T E C T S
C OP YRI G HT
C
2010 2010 2010 2010 B A R A R C H I T E C T S
49 GEARY
SAN FRANCISCO, CA
C OP YRI G HT
C
C OP YRI G HT
2010 2010 2010 2010 B A R A R C H I T E C T S
49 GEARY
SAN FRANCISCO, CA
49 GEARY B R A RCA C H I T E CBTASR A R C H I T E C T S SANA FRANCISCO,
543 Howard Street, San Francisco, CA 94105, T. 415 293 5700, F.543 415Howard 293 5701Street, San Francisco, CA 94105, T. 415 293 5700, F. 415 293 5701
Z:\09075 49 GEARY\6 DRAWINGS\6.40 CAD-CURRENT\1-SITE\DRAWING.DWG - Tue, Jan 19 2010 @ 9:09am - BWAKELIN
C
Z:\09075 49 GEARY\6 DRAWINGS\6.40 CAD-CURRENT\1-SITE\DRAWING.DWG - Tue, Jan 19 2010 @ 9:09am - BWAKELIN
Z:\09075 49 Z:\09075 GEARY\6 49DRAWINGS\6.40 GEARY\6 DRAWINGS\6.40 CAD-CURRENT\1-SITE\DRAWING.DWG CAD-CURRENT\1-SITE\DRAWING.DWG - Tue, Jan- 19 Tue, 2010 Jan @ 19 9:09am 2010 @- 9:09am BWAKELIN - BWAKELIN
C OP YRI G HT
C
2010 2010 2010 2010 B A R A R C H I T E C T S
Banners to increase visibility from Union Square and Grant Avenue Existing stone cladding could be retained to manage costs Butt-glazed storefronts maximize sightlines into tenant spaces New bronze-toned frames at openings add detail and help conceal alterations to existing stone Temporary window displays can attract attention of prospective tenants
49 GEARY
SCHEME #
OPTION A.2
SAN FRANCISCO, CA
DATE: BAR A 01.20.10 R C H I T DRAWN E C TBY:SDATE: 01.20.10
543 Howard PROJECT Street, San Francisco, CA 94105, T. 415 293 5700, F. 415 293 5701 NO. 09075 CHECKED BY: PROJECT
NO. SCALE: 09075
DRAWN BY: CHECKED BY:
SCHEME #
DATE:
SCALE: PROJEC
2010 2010 2010 2010 B A R A R C H I T E C T S
C OP YRI G HT
C
2010 2010 2010 2010 B A R A R C H I T E C T S
49 GEARY
SAN FRANCISCO, CA
C OP YRI G HT
C
C OP YRI G HT
2010 2010 2010 2010 B A R A R C H I T E C T S
49 GEARY
SAN FRANCISCO, CA
49 GEARY B R A RCA C H I T E CBTASR A R C H I T E C T S SANA FRANCISCO,
543 Howard Street, San Francisco, CA 94105, T. 415 293 5700, F.543 415Howard 293 5701Street, San Francisco, CA 94105, T. 415 293 5700, F. 415 293 5701
Z:\09075 49 GEARY\6 DRAWINGS\6.40 CAD-CURRENT\1-SITE\DRAWING.DWG - Tue, Jan 19 2010 @ 9:09am - BWAKELIN
C
Z:\09075 49 GEARY\6 DRAWINGS\6.40 CAD-CURRENT\1-SITE\DRAWING.DWG - Tue, Jan 19 2010 @ 9:09am - BWAKELIN
Z:\09075 49 Z:\09075 GEARY\6 49DRAWINGS\6.40 GEARY\6 DRAWINGS\6.40 CAD-CURRENT\1-SITE\DRAWING.DWG CAD-CURRENT\1-SITE\DRAWING.DWG - Tue, Jan- 19 Tue, 2010 Jan @ 19 9:09am 2010 @- 9:09am BWAKELIN - BWAKELIN
C OP YRI G HT
C
2010 2010 2010 2010 B A R A R C H I T E C T S
Glazed canopies add presence but may be added once tenant is secured Glossy white cladding provides modern, clean, neutral pop to new tenant spaces Frosted transoms increase visual height of storefronts while masking some of the existing conditions of the mezzanines A “laminated” retailer such as a newsstand, coffee vendor, or flower stand could be implemented until Market Street tenant stock space is reconfigured Blade signs are more visible from Grant Street and Union Square than in-line signage
49 GEARY
OPTION B
SAN FRANCISCO, CA
DATE: BAR A 01.20.10 R C H I T DRAWN E C TBY:SDATE: 01.20.10
543 Howard PROJECT Street, San Francisco, CA 94105, T. 415 293 5700, F. 415 293 5701 NO. 09075 CHECKED BY: PROJECT
NO. SCALE: 09075
DRAWN BY: CHECKED BY:
SCHEME # SCHEME #
DATE:
SCALE: PROJEC
2010 2010 2010 2010 B A R A R C H I T E C T S
C OP YRI G HT
C
2010 2010 2010 2010 B A R A R C H I T E C T S
49 GEARY
SAN FRANCISCO, CA
C OP YRI G HT
C
C OP YRI G HT
2010 2010 2010 2010 B A R A R C H I T E C T S
49 GEARY
SAN FRANCISCO, CA
49 GEARY B R A RCA C H I T E CBTASR A R C H I T E C T S SANA FRANCISCO,
543 Howard Street, San Francisco, CA 94105, T. 415 293 5700, F.543 415Howard 293 5701Street, San Francisco, CA 94105, T. 415 293 5700, F. 415 293 5701
Z:\09075 49 GEARY\6 DRAWINGS\6.40 CAD-CURRENT\1-SITE\DRAWING.DWG - Tue, Jan 19 2010 @ 9:09am - BWAKELIN
C
Z:\09075 49 GEARY\6 DRAWINGS\6.40 CAD-CURRENT\1-SITE\DRAWING.DWG - Tue, Jan 19 2010 @ 9:09am - BWAKELIN
Z:\09075 49 Z:\09075 GEARY\6 49DRAWINGS\6.40 GEARY\6 DRAWINGS\6.40 CAD-CURRENT\1-SITE\DRAWING.DWG CAD-CURRENT\1-SITE\DRAWING.DWG - Tue, Jan- 19 Tue, 2010 Jan @ 19 9:09am 2010 @- 9:09am BWAKELIN - BWAKELIN
C OP YRI G HT
C
2010 2010 2010 2010 B A R A R C H I T E C T S
Lighter tone of limestone cladding increases visibility of North facing faรงade
Metal pilasters and trim work enrich street frontage in a crisp, graphic way
Glazed transom panels can be internally illuminated for glow and sparkle
Individual storefronts are ideal for small, independent retailers, or can be adapted for larger tenants
49 GEARY
OPTION C
SAN FRANCISCO, CA
DATE: BAR A 01.20.10 R C H I T DRAWN E C TBY:SDATE: 01.20.10
543 Howard PROJECT Street, San Francisco, CA 94105, T. 415 293 5700, F. 415 293 5701 NO. 09075 CHECKED BY: PROJECT
NO. SCALE: 09075
DRAWN BY: CHECKED BY:
SCHEME # SCHEME #
DATE:
SCALE: PROJEC
2010 2010 2010 2010 B A R A R C H I T E C T S
C OP YRI G HT
C
2010 2010 2010 2010 B A R A R C H I T E C T S
49 GEARY
SAN FRANCISCO, CA
C OP YRI G HT
C
C OP YRI G HT
2010 2010 2010 2010 B A R A R C H I T E C T S
1
3
49 GEARY
7
SAN FRANCISCO, CA
49 GEARY B R A RCA C H I T E CBTASR A R C H I T E C T S SANA FRANCISCO,
543 Howard Street, San Francisco, CA 94105, T. 415 293 5700, F.543 415Howard 293 5701Street, San Francisco, CA 94105, T. 415 293 5700, F. 415 293 5701
Z:\09075 49 GEARY\6 DRAWINGS\6.40 CAD-CURRENT\1-SITE\DRAWING.DWG - Tue, Jan 19 2010 @ 9:09am - BWAKELIN
C
Z:\09075 49 GEARY\6 DRAWINGS\6.40 CAD-CURRENT\1-SITE\DRAWING.DWG - Tue, Jan 19 2010 @ 9:09am - BWAKELIN
Z:\09075 49 Z:\09075 GEARY\6 49DRAWINGS\6.40 GEARY\6 DRAWINGS\6.40 CAD-CURRENT\1-SITE\DRAWING.DWG CAD-CURRENT\1-SITE\DRAWING.DWG - Tue, Jan- 19 Tue, 2010 Jan @ 19 9:09am 2010 @- 9:09am BWAKELIN - BWAKELIN
C OP YRI G HT
C
2010 2010 2010 2010 B A R A R C H I T E C T S
49 GEARY
2
3
5
6
8
9
SCHEME #
MORE OPTIONS
SAN FRANCISCO, CA
DATE: BAR A 01.20.10 R C H I T DRAWN E C TBY:SDATE: 01.20.10
543 Howard PROJECT Street, San Francisco, CA 94105, T. 415 293 5700, F. 415 293 5701 NO. 09075 CHECKED BY: PROJECT
NO. SCALE: 09075
DRAWN BY: CHECKED BY:
SCHEME #
DATE:
SCALE: PROJEC
American Eagle Outfitters B A R A RC H I T E C T S
Times Square Preliminary options for wayfinding and category signage for new multi-story retail for American Eagle Outfitters in Times Square location.
DSW Shoe Warehouse 34th Street, NY & Various Locations B A R A RC H I T E C T S
Design options for wayfinding and category signage for DSW Designer Shoe Warehouse for various locations as well as specific design adjustments to address multi-story retail on 34th Street in New York. Collaborated with sign manufacturer to assure final design solution preserved design integrity in an economic manner.
Saint Mary’s College Oliver Hall Servery Signage Moraga, CA B A R A RC H I T E C T S
Temporary food station signage to give students wayfinding queues until the building renovation BAR was designing was completed and permanent signage installed. Fun and dimensional and based on campus color signage style guides, the signage is designed to be expressive of the designated food stations.
Entrees
Entrees
Pizza
Pizza Gael Grill
Gael Grill
On Exhibition
On Exhibition
My Meal
Your Food
You Your Way
NOTE: SIGN PLACEMENT ONLY FOR APPROXIMATION AND MOCK-UP PURPOSES; ACTUAL PLACEMENT SHALL BE COORDINATED ON SITE WITH ARCHITECT.
Entrees
Pizza
My Meal
My MyWay
My MyWay
On Exhibition
TRC Ranch Alberta, Canada B A R A RC H I T E C T S
Entry signage studies for a homestead-themed, mixed-used development in Canada. The signs are suggestive of the City of Cochrane’s “ranch and cattle” heritage through the use of rustic typeface treatments, symbols and ornamentation from the Frontier West.
TR TRC ranch
TRC
TRC ranch
COCHRAN
THE RANCH
T R C R A N C H C O C HATR A N
T H E
R A N C H
ch
C ran
A T
C O C H R A N
Santana Row Parking Pylons and Garage Entry Signs San Jose, CA B A R A RC H I T E C T S
FRIT asked BAR to create playful, whimsical “signs” showing parking counts and garage entry/exit ways for Santana Row, their signature mixed-use project. Using materials like glass tile and wrought iron and combining it with light effects such as edge-lit graphics and translucent panels, BAR created distinctive, objets d’art evocative of the other fun, sculptural pieces found throughout the project’s streetscape.
5’-0” median 4’-5” overall 46” 3’-6” 2’-9”
2’-2”
4” height text size
oiture
l
28”
av
h
6-
v
A
36”Wx16”Hx6”D LED VMS display unit in 46”Wx28”Hx9”D box
edge of vehicle
WINCHESTER GARAGE 023
9’-8”
12” UPS Deliv.Truck 10’-8”
14’ overall
P
W
1’-9”
11.3” 12.9”
1’-4”
wrought iron detailing translucent glass mosaic tile pieces or plexiglass (edgelit in evening)
ADA
20” RAM 3500 Truck 10” Typ. Sedan top of vehicle’s sideview mirror
stucco/plaster finish
REVERSE ELEVATION (AT MEDIAN)
DIRECTIONAL SIGN ELEVATION (AT MEDIAN)
SCALE: 1/4” = 1’-0”
SCALE: 1/4” = 1’-0”
90”
60”
45”
UPS Deliv. Truck
RAM 3500 Truck
Typ. Sedan
80”
P P
P A R K
s a n t a n a r o w
P A R K
s a n t a n a r o w
P P s a n t a n a r o w
P A R K
s a n t a n a r o w
P A R K
s a n t a n a r o w
P A R K
P
s a n t a n a r o w
P A R K
N TA N A R O W G A R A G E 3 B E N T RY S I G N
P
“Curve” pattern derived from existing awnings
OPTION
Conceptual Design August 12, 2008 Not to Scale
B A R A RC H I T E C
543 Howard Street, San Francisco, CA 94105, T. 415 293 5700, F. 415 293 5701, www.bararch.com