Merchandise Management by Barbara Nichols

CHERISH Barbara Nichols Merchandise Management

MISSION STATEMENT   Cherish knows what’s important to a mother - her family and accessorizing her outfits. Cherish works hard in creating unique jewelry to be custom made just for her. Cherish takes its pieces of jewelry and makes it even more special by engraving any name, initials, quotes, or dates that are of importance to her and adds it to their charms. Whether it’s celebrating an anniversary, child’s birth, holiday or birthday, we create the gift she’ll always cherish.   She’ll always reach for the accessory that means the most.

MOOD BOARD

MISSION PHILOSOPHY   The philosophy behind Cherish is to provide our customers with special, personalized pieces of jewelry just for them. We customize our necklaces through color choice, chain size, 15 charm options and an engraving of the customer’s choice. It is our tradition to be committed to giving our customers a moderate price for our high quality materials so our necklaces last forever, just like the memories they represent. Not only does our Spring 2013 necklace line give a timeless feel and represent a special purpose, but we are happy to announce that part of the profits go towards the Mother4Children charity. Customers can wear our jewelry knowing it has a special purpose for them and profits have gone to a special cause. In order to reach our customers, we are located as a free standing store in cities across the United States.

CUSTOMER CLOSE UP Margot Phillips is a 31-year-old mother that’s due in three months with a baby boy and currently living in Park Ridge, Illinois. She shares a home with her 35-year-old husband, Peter, their 3-year-old daughter, Leila and chow dog, Woof. Margo commutes to work in the suburbs Monday-Friday. She starts her day by waking up around 6:00A.M, letting Woof out in the back yard while she showers, then carefully does her hair and makeup and stares at her large closet deciding what to wear for the day. She’s soon distracted by Leila waking up and helps her out of her bed, changes her into her laid out outfit and quickly braids her hair. She leaves Leila with Peter to take her to the daycare that Margot is a board member of as she heads out the door at 7:15A.M. and drives to her work in the suburbs. At 4P.M. she picks up Leila from One Hope United Children’s Daycare. On Tuesday nights she has dinner with one of her close co-workers, a friend and neighbor. Each week they switch houses and practice new cooking and baking recipes for them to share. Wednesday nights she teaches an intro to yoga class at the local YMCA from 7-8 P.M in which she also gets a free gym membership. Friday’s Margot and Peter like to go out for drinks and dinner with a few close friends at their favorite restaurants while the neighbors watch Leila. Saturday mornings she takes Leila to swimming lessons at the YMCA from 9-9:45 while her and Peter work out. After the gym they head to Costco to pick up their groceries for the week. Her Saturdays usually include attending kid’s birthday parties or organizing play dates for Leila. Saturday nights she enjoys watching movies with her husband. Their favorite film is Annie Hall. Sunday mornings Peter and her like to make a big breakfast and read the newspaper while she also reads the new Parenting and InStyle magazines. She enjoys spending every other Sunday with her two sisters that live in Evanston and Oak Park. The three girls enjoy catching up while shopping at Target, Gap, Baby Gap, Gymboree, Banana Republic, Old Navy, Anne Taylor Loft, J. Crew and checking out new sale items at Anthropologie. Sunday nights she comes home to her growing family while Peter prepares an Italian dish for dinner since Margot’s favorite food. After dinner Margot calls her parents from Milwaukee to catch up and let them talk to Leila. Apart from spending time with her family, Margot’s hobbies include planning the family’s yearly summer trip to the Caribbean, drinking coffee and green tea, cooking/baking, decorating her home, taking Woof for long walks around the neighborhood, attending friends and family weddings, yoga, shopping, gardening in her backyard, watching Sex and the City reruns, listening to James Taylor and pampering herself from time to time.

STYLING NUMBER SHEET 

1 Year 2013



2 Season •  A. Spring



3 Class •



1. Necklaces

4 Sub Class •  1.. Necklaces •  1. Circle •  2. Square •  3. Diamond •  4. Rectangle •  5. Heart •  6. Our House •  7. Mrs. •  8. Café Ole •  9. Top Chef •  A. Head Over Heels •  B. Family Tree •  C. Paws •  •  •

D. Sealed With A Kiss E. Namaste F. Pucker Up



5 Color •  •  •

1. Silver 2. Gold 3. Rose Gold

6 Size •  •

1. 16” inch 2. 30” inch



EXAMPLE:



1. 2013



2. Spring



3. Necklace



4. Our House



5. Rose Gold



6. 16” inch

1A1631

MODEL LINE SHEETS

DISC Circular disc shape charm necklace that comes in .925 Sterling Silver, 18K gold or rose gold filled flat cable chain and charm. Comes with your choice of a 16 inch or 30 inch flat cable chain. Perfect for engraving!

#1A1111

RECTANGLE Long rectangle shape charm necklace that comes in .925 Sterling Silver, 18K gold or rose gold filled flat cable chain and charm. Comes with your choice of a 16 inch or 30 inch flat cable chain. Perfect for engraving!

#1A1431

HEART Heart shape charm necklace that comes in .925 Sterling Silver, 18K gold or rose gold filled flat cable chain and charm. Comes with your choice of a 16 inch or 30 inch flat cable chain. Perfect way to show your love!

#1A1521

MRS. Ring shape charm necklace that comes in .925 Sterling Silver, 18K gold or rose gold filled flat cable chain and charm. Comes with your choice of a 16 inch or 30 inch flat cable chain. Perfect for wedding & anniversary celebrations!

#1A1711

NAMASTE Lotus flower shape charm necklace that comes in .925 Sterling Silver, 18K gold or rose gold filled flat cable chain and charm. Comes with your choice of a 16 inch or 30 inch flat cable chain. Perfect for yoga lovers!

#1A1E21

COST SHEETS

COST DEVELOPMENT DATE: February 15, 2012 _________ _________ DESCRIPTION: CIRCULAR DISC SHAPE CHARM NECKLACE THAT COMES IN .925 :STERLING SILVER OR 18K GOLD OR ROSE GOLD FILLED FLAT CABLE CHAIN & CHARM. SIZE RANGE: 16 INCH, 30 INCH COLORS: SILVER, GOLD, ROSE GOLD 1. MATERIAL YARDS PRICE AMOUNT .925 STERLING SILVER

BOX LABELS

1A1111 SPRING 2013 $23.50 $45.00

SKETCH

$7.00

TOTAL MATERIAL COST 2. TRIMMINGS

STYLE #: SEASON: WHOLESALE PRICE: RETAIL PRICE:

$7.00 QUANT.

PRICE

AMOUNT $2.00 $0.50

MATERIAL SWATCHES

TOTAL TRIMMINGS COST 3. LABOR LABOR ENGRAVING PAYROLL TAXES & HEALTH FUND

TOTAL LABOR COST

3. TOTAL COST REMARKS:

$2.50 AMOUNT $1.00 $0.50 $0.75

$2.25

$11.75

COST DEVELOPMENT DATE: February 15, 2012 STYLE #: _________ _________ DESCRIPTION: LONG RECTANGLE SHAPE CHARM NECKLACE THAT COMES IN .925SEASON: WHOLESALE PRICE: :STERLING SILVER, 18K GOLD OR ROSE GOLD FILLED FLAT CABLE CHAIN & CHARM. SIZE RANGE: 16 INCH, 30 INCH COLORS: SILVER, GOLD, ROSE GOLD RETAIL PRICE: 1. MATERIAL YARDS PRICE AMOUNT SKETCH 18K ROSE GOLD

$8.00

TOTAL MATERIAL COST 2. TRIMMINGS BOX LABELS

1A1431 SPRING 2013 $25.50 $50.00

$8.00 QUANT.

PRICE

AMOUNT $2.00 $0.50

MATERIAL SWATCHES

TOTAL TRIMMINGS COST 3. LABOR LABOR ENGRAVING PAYROLL TAXES & HEALTH FUND

TOTAL LABOR COST

3. TOTAL COST REMARKS:

$2.50 AMOUNT $1.00 $0.50 $0.75

$2.25

$12.75

COST DEVELOPMENT DATE: February 15, 2012 _________ _________ DESCRIPTION: HEART SHAPE CHARM NECKLACE THAT COMES IN .925 :STERLING SILVER, 18K GOLD OR ROSE GOLD FILLED FLAT CABLE CHAIN & CHARM. SIZE RANGE: 16 INCH, 30 INCH COLORS: SILVER, GOLD, ROSE GOLD 1. MATERIAL YARDS PRICE AMOUNT 18K GOLD

BOX LABELS

1A1521 SPRING 2013 $25.50 $50.00

SKETCH

$8.00

TOTAL MATERIAL COST 2. TRIMMINGS

STYLE #: SEASON: WHOLESALE PRICE: RETAIL PRICE:

$8.00 QUANT.

PRICE

AMOUNT $2.00 $0.50

MATERIAL SWATCHES

TOTAL TRIMMINGS COST 3. LABOR LABOR ENGRAVING PAYROLL TAXES & HEALTH FUND

TOTAL LABOR COST

3. TOTAL COST REMARKS:

$2.50 AMOUNT $1.00 $0.50 $0.75

$2.25

$12.75

COST DEVELOPMENT DATE: February 15, 2012 _________ _________ DESCRIPTION: RING SHAPE CHARM NECKLACE THAT COMES IN .925 :STERLING SILVER, 18K GOLD OR ROSE GOLD FILLED FLAT CABLE CHAIN & CHARM. SIZE RANGE: 16 INCH, 30 INCH COLORS: SILVER, GOLD, ROSE GOLD 1. MATERIAL YARDS PRICE AMOUNT .925 STERLING SILVER

BOX LABELS

1A1711 SPRING 2013 $23.50 $45.00

SKETCH

$7.00

TOTAL MATERIAL COST 2. TRIMMINGS

STYLE #: SEASON: WHOLESALE PRICE: RETAIL PRICE:

$7.00 QUANT.

PRICE

AMOUNT $2.00 $0.50

MATERIAL SWATCHES

TOTAL TRIMMINGS COST 3. LABOR LABOR ENGRAVING PAYROLL TAXES & HEALTH FUND

TOTAL LABOR COST

3. TOTAL COST REMARKS:

$2.50 AMOUNT $1.00 $0.50 $0.75

$2.25

$11.75

COST DEVELOPMENT DATE: February 15, 2012 _________ _________ DESCRIPTION: LOTUS FLOWER SHAPE CHARM NECKLACE THAT COMES IN .925 :STERLING SILVER, 18K GOLD OR ROSE GOLD FILLED FLAT CABLE CHAIN & CHARM. SIZE RANGE: 16 INCH, 30 INCH COLORS: SILVER, GOLD, ROSE GOLD 1. MATERIAL YARDS PRICE AMOUNT 18K GOLD

BOX LABELS

1A1E21 SPRING 2013 $25.50 $50.00

SKETCH

$8.00

TOTAL MATERIAL COST 2. TRIMMINGS

STYLE #: SEASON: WHOLESALE PRICE: RETAIL PRICE:

$8.00 QUANT.

PRICE

AMOUNT $2.00 $0.50

MATERIAL SWATCHES

TOTAL TRIMMINGS COST 3. LABOR LABOR ENGRAVING PAYROLL TAXES & HEALTH FUND

TOTAL LABOR COST

3. TOTAL COST REMARKS:

$2.50 AMOUNT $1.00 $0.50 $0.75

$2.25

$12.75

FASHION MERCHANDISING PLANNING CALENDAR SEASON/YEAR:

MONTH STEP 1

STEP 2

STEP 3

STEP 4

STEP 5

STEP 6

STEP 7

STEP 8

STEP 9

STEP 10

STEP 11

STEP 12

MARCH Research market, packaging & scents

APRIL

Spring 2013

MAY

JUNE

IN-STORE DELIVERY:

JULY

AUG.

SEPT.

OCT.

January

NOV.

DEC.

JAN.

FEB.

Begin to design & sketch Swatch & begin to make samples Early production, retail orders placed Major production begins Major production continued! Major production! in-store promotions Shipping period, in-store promotions Shipping period, in-store promotions Shipping continued! Store set up Track retail selling, plan for next season

UNIT DISTRIBUTION SHEET

VENDOR NAME

BEGIN SHIP

COMPLETE

LABEL

SEASON

Cherish

October

January

Cherish

Spring 2013

X STYLE # 1A1111 1A1112 1A1121 1A1122 1A1131 1A1132 1A1211 1A1212 1A1221 1A1222 1A1231 1A1232 1A1311 1A1312 1A1321 1A1322 1A1331 1A1332 1A1411 1A1412 1A1421 1A1422 1A1431 1A1432 1A1511 1A1512 1A1521 1A1522 1A1531 1A1532 1A1611 1A1612 1A1621 1A1622 1A1631 1A1632 1A1711 1A1712 1A1721 1A1722 1A1731 1A1732 1A1811 1A1812 1A1821 1A1822 1A1831 1A1832 1A1911 1A1912 1A1921 1A1922 1A1931 1A1932 1A1A11

NEW ORDER

DESCRIPTION Circular Disc Necklace Circular Disc Necklace Circular Disc Necklace Circular Disc Necklace Circular Disc Necklace Circular Disc Necklace Square Necklace Square Necklace Square Necklace Square Necklace Square Necklace Square Necklace Diamond Necklace Diamond Necklace Diamond Necklace Diamond Necklace Diamond Necklace Diamond Necklace Rectangle Necklace Rectangle Necklace Rectangle Necklace Rectangle Necklace Rectangle Necklace Rectangle Necklace Heart Necklace Heart Necklace Heart Necklace Heart Necklace Heart Necklace Heart Necklace Our House Necklace Our House Necklace Our House Necklace Our House Necklace Our House Necklace Our House Necklace Mrs. Necklace Mrs. Necklace Mrs. Necklace Mrs. Necklace Mrs. Necklace Mrs. Necklace Café Ole Necklace Café Ole Necklace Café Ole Necklace Café Ole Necklace Café Ole Necklace Café Ole Necklace Top Chef Necklace Top Chef Necklace Top Chef Necklace Top Chef Necklace Top Chef Necklace Top Chef Necklace Head Over Heels Necklace

SHIPPED: COLOR Silver Silver Gold Gold Rose Gold Rose Gold Silver Silver Gold Gold Rose Gold Rose Gold Silver Silver Gold Gold Rose Gold Rose Gold Silver Silver Gold Gold Rose Gold Rose Gold Silver Silver Gold Gold Rose Gold Rose Gold Silver Silver Gold Gold Rose Gold Rose Gold Silver Silver Gold Gold Rose Gold Rose Gold Silver Silver Gold Gold Rose Gold Rose Gold Silver Silver Gold Gold Rose Gold Rose Gold Silver

SIZE 16 inch 31

30 inch 13

19 8 13 5 18 9 15 8 11 6 12 9 12 9 10 8 20 17 10 9 10 9 14 10 13 9 13 9 14 9 18 8 5 5 21 21 6 6 5 5 5 5 6 6 5 5 19 17 5 5 5 5 6

TOTAL UNITS 31 13 19 8 13 5 18 9 15 8 11 6 12 9 12 9 10 8 20 17 10 9 10 9 14 10 13 9 13 9 14 9 18 8 5 5 21 21 6 6 5 5 5 5 6 6 5 5 19 17 5 5 5 5 6

X WHOLESALE $22.50 $22.50 $25.00 $25.00 $25.00 $25.00 $22.50 $22.50 $25.00 $25.00 $25.00 $25.00 $22.50 $22.50 $25.00 $25.00 $25.00 $25.00 $22.50 $22.50 $25.00 $25.00 $25.00 $25.00 $22.50 $22.50 $25.00 $25.00 $25.00 $25.00 $22.50 $22.50 $25.00 $25.00 $25.00 $25.00 $22.50 $22.50 $25.00 $25.00 $25.00 $25.00 $22.50 $22.50 $25.00 $25.00 $25.00 $25.00 $22.50 $22.50 $25.00 $25.00 $25.00 $25.00 $22.50

ORDINARY RETAIL TOTAL WHOLESALE TOTAL RETAIL $45.00 $697.50 $1,395.00 $45.00 $292.50 $585.00 $50.00 $475.00 $950.00 $50.00 $200.00 $400.00 $50.00 $325.00 $650.00 $50.00 $125.00 $250.00 $45.00 $405.00 $810.00 $45.00 $202.50 $405.00 $50.00 $375.00 $750.00 $50.00 $200.00 $400.00 $50.00 $275.00 $550.00 $50.00 $150.00 $300.00 $45.00 $270.00 $540.00 $45.00 $202.50 $405.00 $50.00 $300.00 $600.00 $50.00 $225.00 $450.00 $50.00 $250.00 $500.00 $50.00 $200.00 $400.00 $45.00 $450.00 $900.00 $45.00 $382.50 $765.00 $50.00 $250.00 $500.00 $50.00 $225.00 $450.00 $50.00 $250.00 $500.00 $50.00 $225.00 $450.00 $45.00 $315.00 $630.00 $45.00 $225.00 $450.00 $50.00 $325.00 $650.00 $50.00 $225.00 $450.00 $50.00 $325.00 $650.00 $50.00 $225.00 $450.00 $45.00 $315.00 $630.00 $45.00 $202.50 $405.00 $50.00 $450.00 $900.00 $50.00 $200.00 $400.00 $50.00 $125.00 $250.00 $50.00 $125.00 $250.00 $45.00 $472.50 $945.00 $45.00 $472.50 $945.00 $50.00 $150.00 $300.00 $50.00 $150.00 $300.00 $50.00 $125.00 $250.00 $50.00 $125.00 $250.00 $45.00 $112.50 $225.00 $45.00 $112.50 $225.00 $50.00 $150.00 $300.00 $50.00 $150.00 $300.00 $50.00 $125.00 $250.00 $50.00 $125.00 $250.00 $45.00 $427.50 $855.00 $45.00 $382.50 $765.00 $50.00 $125.00 $250.00 $50.00 $125.00 $250.00 $50.00 $125.00 $250.00 $50.00 $125.00 $250.00 $45.00 $135.00 $270.00

VENDOR NAME

BEGIN SHIP

COMPLETE

LABEL

SEASON

Cherish

October

January

Cherish

Spring 2013

X STYLE # 1A1A12 1A1A21 1A1A22 1A1A31 1A1A32 1A1B11 1A1B12 1A1B21 1A1B22 1A1B31 1A1B32 1A1C11 1A1C12 1A1C21 1A1C22 1A1C31 1A1C32 1A1D11 1A1D12 1A1D21 1A1D22 1A1D31 1A1D32 1A1E11 1A1E12 1A1E21 1A1E22 1A1E31 1A1E32 1A1F11 1A1F12 1A1F21 1A1F22 1A1F31 1A1F32

NEW ORDER

DESCRIPTION Head Over Heels Necklace Head Over Heels Necklace Head Over Heels Necklace Head Over Heels Necklace Head Over Heels Necklace Family Tree Necklace Family Tree Necklace Family Tree Necklace Family Tree Necklace Family Tree Necklace Family Tree Necklace Paws Necklace Paws Necklace Paws Necklace Paws Necklace Paws Necklace Paws Necklace Sealed With a Kiss Necklace Sealed With a Kiss Necklace Sealed With a Kiss Necklace Sealed With a Kiss Necklace Sealed With a Kiss Necklace Sealed With a Kiss Necklace Namaste Necklace Namaste Necklace Namaste Necklace Namaste Necklace Namaste Necklace Namaste Necklace Pucker Up Necklace Pucker Up Necklace Pucker Up Necklace Pucker Up Necklace Pucker Up Necklace Pucker Up Necklace GRAND TOTAL

SHIPPED: COLOR Silver Gold Gold Rose Gold Rose Gold Silver Silver Gold Gold Rose Gold Rose Gold Silver Silver Gold Gold Rose Gold Rose Gold Silver Silver Gold Gold Rose Gold Rose Gold Silver Silver Gold Gold Rose Gold Rose Gold Silver Silver Gold Gold Rose Gold Rose Gold

SIZE 16 inch 30 inch 6 6 7 6 6 9 11 12 14 5 5 7 7 5 5 5 5 5 9 5 9 5 9 5 5 7 9 5 5 6 4 6 5 11 11

TOTAL UNITS 6 6 7 6 6 9 11 12 14 5 5 7 7 5 5 5 5 5 9 5 9 5 9 5 5 7 9 5 5 6 4 6 5 11 11 0 818

X WHOLESALE $22.50 $25.00 $25.00 $25.00 $25.00 $22.50 $22.50 $25.00 $25.00 $25.00 $25.00 $22.50 $22.50 $25.00 $25.00 $25.00 $25.00 $22.50 $22.50 $25.00 $25.00 $25.00 $25.00 $22.50 $22.50 $25.00 $25.00 $25.00 $25.00 $22.50 $22.50 $25.00 $25.00 $25.00 $25.00

ORDINARY RETAIL TOTAL WHOLESALE TOTAL RETAIL $45.00 $135.00 $270.00 $50.00 $150.00 $300.00 $50.00 $175.00 $350.00 $50.00 $150.00 $300.00 $50.00 $150.00 $300.00 $45.00 $202.50 $405.00 $45.00 $247.50 $495.00 $50.00 $300.00 $600.00 $50.00 $350.00 $700.00 $50.00 $125.00 $250.00 $50.00 $125.00 $250.00 $45.00 $157.50 $315.00 $45.00 $157.50 $315.00 $50.00 $125.00 $250.00 $50.00 $125.00 $250.00 $50.00 $125.00 $250.00 $50.00 $125.00 $250.00 $45.00 $112.50 $225.00 $45.00 $202.50 $405.00 $50.00 $125.00 $250.00 $50.00 $225.00 $450.00 $50.00 $125.00 $250.00 $50.00 $225.00 $450.00 $45.00 $112.50 $225.00 $45.00 $112.50 $225.00 $50.00 $175.00 $350.00 $50.00 $225.00 $450.00 $50.00 $125.00 $250.00 $50.00 $125.00 $250.00 $45.00 $135.00 $270.00 $45.00 $90.00 $180.00 $50.00 $150.00 $300.00 $50.00 $125.00 $250.00 $50.00 $275.00 $550.00 $50.00 $275.00 $550.00 $0.00 $0.00 $19,590.00 $39,180.00

INVOICE

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67.8 0000000000000000#.( !#"G"!% H*9:3 '*?/>.8).-+

Circular Disc Necklace - Silver 16 in. Circular Disc Necklace - Silver 30 in. Circular Disc Necklace - Gold 16 in. Circular Disc Necklace - Gold 30 in. Circular Disc Necklace - Rose Gold 16 in. Circular Disc Necklace - Rose Gold 30 in. Square Necklace - Silver 16 in. Square Necklace - Silver 30 in. Square Necklace - Gold 16 in. Square Necklace - Gold 30 in. Square Necklace - Rose Gold 16 in. Square Necklace - Rose Gold 30 in. Diamond Necklace - Silver 16 in. Diamond Necklace - Silver 30 in. Diamond Necklace - Gold 16 in. Diamond Necklace - Gold 30 in. Diamond Necklace - Rose Gold 16 in. Diamond Necklace - Rose Gold 30 in.

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FLOOR PLANS

INTRODUCTORY FLOOR PLAN

  Beginning On Hand: 818   Sales: 327   Ending On Hand: 491

KEY CODE SHEET

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FIXTURES

OCTAGON TABLE   Wooden shadow box table with glass opening top   Rustic, clean, shabby chic look   Located in center spaces of store   Capacity: 110   Fixture Letters: A1-A20, B1-B20 C1-C20

TREE BRANCH CENTERPIECE   Cherry Blossom tree branches gathered in vase   Located at center of octagon shadow box tables   Necklaces hang on branches for display   Capacity: 20   Fixture Letters: AA, BB, CC

RECTANGLE TABLE   Wooden shadow box table with glass opening top and drawers   Rustic, clean, shabby chic look   Located on sides of the store near windows   Capacity: 80   Fixture Letters: E1-6, F1-6, I1-6, J1-6, M1-6

DRESS FORM   Fabric body and wooden base   Layers necklaces for visual display   Rustic, clean, shabby chic look   Capacity: 1-6   Fixture Letters: D, G, H, K L

These lights will create a sparkle along with the natural light from the store windows. The Circular crystal ball lights will appear above the cash wrap and 3 main tables. The Twig and string lights will wrap along the ceiling. The lantern candles will be scattered on the tables and at the cash wrap.

MARKETING BUDGET   Total Retail Sales:

$39,180

  % Marketing Budget:

15%

  $ Marketing Budget:

$5,877

MARKETING PLAN

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MARKETING CALENDAR

!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!"#$%&'()*!+#,&)-#$ STRATEGY 1

Exclusive Customer Loyalty Program

New Line of Bracelets

Advertising Campaign

Add Three New Stores

Total

TACTICS

PERSON RESPONSIBLE

Research methods of customer programs

Marketing Manager

Design magazine newsletter layout

Ad Design Team & Marketing Manager

Select merchandise items to feature in magazine

Product Manager

Create events and promotions to feature in magazine Send off to print

$ BUDGET $0 $125

COMPLETION DATE February 1, 2013 March 15, 2013

April 2, 2013

Owner

May 1, 2013

Marketing Manager

$92

June 8, 2013

Alert stores of of customer program

Marketing Manager

July 16, 2013

Send out to customers via mail and email

Store Manager

$80

August 12, 2013

Place in stores for new customers

Store Manager

September 5, 2013

Research product development

Product Development Manager

March 4, 2014

Create mood board/inspiration

Product Development Manager

March 26, 2014

Create sketches

Product Development Manager

April 12, 2014

Design products

Product Development Manager

$200

April 28, 2014

Manufacture products

Product Development Manager

$500

May 6, 2014

Distribute products to stores

Product Development Manager

$100

June ,6 2014

Merchandise product on selling floor

Merchandise Manager

June 14, 2014

Educate employees on new product

Store Manager

June 27, 2014

Research magazine markets

Marketing Manager

June 10, 2014

Contact magazine to secure date & size of advertisement

Marketing Manager

$800

June 13, 2014

Create advertising campaign theme

Marketing Manager & Ad Team

June 19, 2014

Select product to use

Product Development Manager

June 22, 2014

Create advertisement

Marketing Manager & Ad Team

June 28, 2014

Contact & secure location and photographer

Marketing Manager

$200

June 31, 2014

Shoot merchandise

Marketing Manager & Photographer

$300

July 7, 2014

Turn in layout and ad to magazines

Marketing Manager

July 16, 2014

Send advertisement to all store locations

Marketing Manager

$30

July 28, 2014

Research store locations

Owner

March 20, 2015

Choose store locations

Owner

April 2, 2015

Obtain store buildings

Owner

$1,700

April 9, 2015

Create floor plans

Visual Merchandising Manager

April 16, 2015

Contact & secure carpenter

Owner

$350

April 19, 2015

Contact & secure employees

Human Resource Manager

April 24, 2015

Purchase fixtures

Visual Merchandising Manager

$1,400

May 12, 2015

Order inventory

Buyer

May 20, 2015

Install fixtures, lights, paint & decorate

Visual Merchandisng Manager

June 1, 2015

Merchandise inventory

Merchandise Manager

June 20, 2015

Educate/train employees

Store Manager

$0 $5,877

June 28, 2015

PRESS RELEASE

Cherish 2700 N. Hampden Court Chicago, IL 60614 Contact: Barbara Nichols Business: 312.269.6466 Cell: 312.269.6460 Fax: 309.269.2060 barbaranichols@cherish.com FOR IMMEDIATE RELEASE February 1, 2013 Cherish- New Jewelry Store Offering Free Gift Wrapping, Prize & Dessert For Valentine’s Day Shoppers Chicago, IL ... Barbara Nichols, owner and designer of Chicago’s newly popular jewelry store Cherish, located on 37 East Oak Street in Chicago announced plans of offering free special gift wrapping, prizes and beverages to all customers for this Valentine’s holiday. The special will be held Saturday February 9th, 2013 from 10:00A.M. to 5:00P.M. and all customers who make a purchase that day will be put in a raffle to win Cherish’s popular heart necklace. The winner will be able to choose what color and size they want of Cherish’s heart charm necklace and in addition can get free engraving! The store will also be offering beverages and desserts such as cake pops and chocolate covered strawberries to all shoppers throughout the day. “We are still a new store here in Chicago and decided the best way to celebrate the holiday and bring customers in is by offering great food and beverages and thank our customers by giving them free customized gift wrapping and entering them in our raffle to win one of our most popular charm necklaces,” said Barbara Nichols, owner and designer of Cherish. “We want to bring customers in and show them what we’re all about, which is customization and a great place to find the perfect gift for a loved one or yourself.” Cherish opened last month in Chicago and has received great acknowledgment already from many fashion magazines and blogs. From their decorative store interior to options of necklaces that can all be engraved, they are showing customers that they are a place to shop for something unique without having to spend a high price. After browsing at Cherish’s store on East Oak Street and catching a glimpse of the lovely displays and special merchandise it is clear that it’s a store Chicago is bound to Cherish. --End--

BUSINESS CARD