Bar Business April/May 2020

Page 29

Tuning Up

TUNING UP

HOW TO

Photo: Shutterstock/ Flamingo Images.

IMPROVE YOUR BAR’S PHONE LINE WITH AI In these changing times, providing superior customer service on all platforms is paramount.

B

etween managing employees and maintaining marketing channels to crafting a unique menu that goes beyond basic brews, today’s bar owners have more pressure to make their businesses stand out than

barbizmag.com

BY BOB SUMMERS ever before. Adding to this are the challenges of reopening in light of COVID-19 with new sanitizing and social distancing practices. Their top priority, however, is to ensure profitability, which means they must first get patrons back through

the door and then provide great customer service to encourage a steady stream of repeat business. Technology and automation are going to be key moving forward, and there are now affordable technology tools powered by artificial intelligence (AI) April/May 2020

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